Critical Reflection of: "The Shift from Art to Design: With Evie Culp"
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(1) What was the genre model you used as a reference point for your interview blog? Attach a link to it here.
The below is the interview that I will be referring to as a genre model. I really like the design structure of it. It is broken down very chronologically and well-thought out. In terms of style it has a very relaxed, laid back, and straightforward tone. It opens with a brief summary of who the artist is, and what he is known for, such as the style of his art and how his art became his career. The article also features multiple images of both the artist, and his artwork which gives the interview visual context and lots of media integration. After that, it goes into each question and answer. In terms of sourcing, the many different art pieces done by Lee are depicted and referenced. I really like the structure of first introducing the subject before diving into the interview questions. It was very clear and easy to comprehend.
https://news.artnet.com/art-world/of-el-greco-and-emoticons-an-interview-with-artist-austin-lee-785675
(2) What was the style of your genre? Tone? Detail? And how did you model that in the presentation/packaging of your interview?
The style of my interview’s genre is very straightforward and to the point. Much like my genre model, I wanted my blog to be quick and easy to digest for the reader, and easy to follow along with. The tone of my genre is very relaxed and laid back. I did not want the reader to feel overwhelmed or confused. I achieved this relaxed tone by keeping the Q & As brief yet informative so that the reader can quickly take in the important points and information without having to sort through unnecessary text and fluff. My blog has a relaxed, laid back tone. In terms of detail, my interteview blog follows a similar structural breakdown to that of my genre model. I incorporated lots of media though the use of images, and followed a specifically thought out order of elements that would make the most sense. I certainly modeled this carefully organized, relaxed, straightforward presentation/packaging in my interview through the intention use of brief clarity and visual elements.
(3) What was the design of your genre? What was the look? The format? The use of media? How did you model that on your own?
The design of my genre is very minimalistic and clear, which was an intentional choice to fit with my straightforward tone. I designed my order of posts to be easy to follow and to make sense as the reader scrolled through my blog. I integrated the appropriate media in the appropriate spot so that it would fit with the correlating question or introductory description.
(4) How did the digital delivery mechanism of a blog affect your design?
The digital delivery mechanism affected the design of my blog mostly by choosing an appropriate theme that fit my style design and sourcing. I wanted a minimal, clean, and simple theme that allowed the reader to engage with the content of the blog effectively and efficiently. I also had to think about the digital realm of scrolling that is used with blogs and the order that the posts would appear in to make the most sense.
(5) What type of source material did you use, and how?
My main source material was my artist interview genre model, as well as material I got from Evie, my interview subject. I reached out to Evie for photos of her artwork in terms of both her studio artwork as well as some of her Communications Design projects. I also received the approved picture of Evie from Evie herself. All my media is the form of images, because that is what was most appropriate for my blog.
(6) What was your rhetorical situation (audience, purpose, content and writer’s perspective? Identify each clearly and specifically and talk about how each affected what you said and how you said it?
The audience for the blog is high school students or young adults who are potentially interested in Syracuse University, or more specifically, pursuing a major and career within the field of design. Therefore, the purpose of my blog is to provide a glimpse into how Evie ended up in the Communication Design major and how her artistic background shifted from art to design. The purpose of my blog is to inform my specified audience about SU’s Communication Design major, allowing them to make educated decisions about their major decision. The content of my blog is very clear and concise. I kept the Q&As brief yet very helpful and relevant to my audience and purpose so that the reader gets answers about the major efficiently. The writer’s perspective is very informed because while writing it I had these goals and intentions in mind. I designed and wrote the interview blog to be helpful to potential design students who wanted a glimpse into how one may end up in a program like Communications Design.
(7) Were there ways you did not meet reader expectations of your blog? If so, explain.
I think I met most of the reader expectations of my blog, although looking back on it I suppose I could have included more about SU in general in addition to my main focus on the path from studio art to Comm Design major information.
(8) What was the biggest thing you learned about genre and/or rhetorical situation in this unit while working on your interview project? And how was it similar to or different from your review project from the first unit?
The biggest thing I learned in this unit while working on my interview project was to always have the target audience in mind while creating your media project. Throughout my entire process of this Unit 2 project, I made sure to always have my audience in the back of my head that each decision was an informed one based on how the audience would like to have the blog presented, set up, and written in a straightforward, casual manner. This is an important theme to keep in mind that certainly can be implied to Unit 1 as well, but I especially learned this notion during Unit 2.
(9) How did you use The Method and/or notice, focus and ranking to draw interpretations about the interview for your audience? Where did you put this information when presenting/packaging your interview on your blog?
I used the Method (notice/focus/ranking) to draw interpretations and conclusions about the interview’s audience in terms of recurring themes that appeared as a developed my written portion of the blog. I noticed the recurring themes that came up within my Q&A and within my free write, and used these to create a title for my blog that had a strong correlation to the main recurring themes. I used the Method to help come up with a strong title for my blog, as well as write a rhetorically sensitive introduction and conclusion that had themes the audience would connect with.
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