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io-web-studio · 4 years ago

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How Effective is SEO today in 2021?

What is Search Engine Optimization (SEO)?

The term SEO refers to the process of optimizing a website for search engines. It's a collection of website changes and improvements aimed at boosting organic traffic by ranking high in Google search results.

Is SEO effective?

Yes, Google's search results page has been redesigned, which means your organic rankings will have to fight for clicks with more components. However, they also open up new possibilities for high-quality content, picture, and video SEO.

Google has become smarter and more sophisticated in recent years. It's grown a lot better at separating high-quality content from spam that's been badly optimized. Spammy SEO tactics that used to be popular will no longer be effective.

Because of the numerous revisions and tweaks to Google's algorithms, certain previous SEO strategies that used to dominate and catapult websites to high results no longer work.

Many self-proclaimed "SEO gurus" are scurrying as a result of the algo adjustments. Spammy methods, which were formerly their bread and butter, are no longer acceptable. Yes, if you were paying $5 on Fiverr for 100,000 backlinks, you should stop! It's a resounding NO!

They're not only unlikely to help you rank higher in search results, but they're also more likely to get you penalized, further reducing your chances of ranking. As a result, when people ask me if SEO is worth it, I have to tell them that it is. However, if you want to get the full benefits of SEO without being penalized by Google Panda, you must understand how to do it correctly.

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io-web-studio · 4 years ago

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The Importance of Social Media Management

Article from: https://ioweb.my/the-importance-of-social-media-management/

Social media management is a growing trend among businesses because it can improve results drastically. That’s because the tools that you can use to manage your social networking give you a great deal of information that can help you gain more followers, become more relevant to the followers that you do have, and ultimately, grow your business through social media. Before we get into why social media management is so important, let’s first define the term.

You know what social media is. Social media management is just the methods that you use to maintain and update those social networks.

These days, many companies have a specific person or team that manages social networks, but social network management might also refer to the tools that you use to keep your social networks updated. Either way, it isn’t likely that you’ll have enough time to handle, update and communicate with all of your social networks, even at the beginning, much less when your networks begin to grow in popularity.

Social media management not only helps you with managing your social network, both outgoing and incoming communications, but also all of the other aspects of small business social marketing more efficiently. It allows you to have a smooth and a working plan as to how you are going to post, respond to followers and fans and take the information that they interactions provide so that you can use it to make your business better.

Social media management is across all of the platforms that you use, including your blog. Social media management also allows you to combine forces with your marketing efforts and your social networking so that all of your efforts work together to accomplish your business goals.

Why is Social Media Management so Important?

Social media management is important for many reasons. First of all, social networking is just that – social. That means that whether you are good or bad at social networking, the word will get around. It is absolutely imperative that you make your best effort in social media because when you fail to respond to problems or grievances on social networking sites, you are risking the sharing and alienation of more than just the person that originally had the grievance.

It is also important that you use social media to take part in conversations about your own brand, and find out information about the industry in general, and your competitors. Even if you aren’t actually pursuing an active social media plan yet, you are able to get information and keep tabs on what people are saying and that is important for trends, problems and basic information.

It allows you to know what people are saying about your company, both the good and the bad, as well as what is being said about your competitors as well. You also get information on current trends as they are happening.

By making your company a part of the conversation and keeping updated on what is happening, you not only build your expertise and credibility, you also help build your company’s positive image. You also can do damage control quickly, when it happens by responding to complaints. In addition, social media can help you expose potential customers to your more active marketing programs.

Do Social Networking and Do it Right

If you use social networking correctly, it can help you in many different ways, not the least of them is generating leads and attracting new customers. But maintaining social networking sites, posting relevant content on all of them and being part of the conversation takes a great deal of time and energy if you do it manually. For example, you must create content across multiple platforms. Even if you are only using Twitter, Facebook and a company blog, you still are spending several hours per week.

You also need to be checking Twitter and Facebook for conversations that mention your company as well as checking Google Alerts to find out if your company is being discussed on the web. You also must monitor and interact with the community on sites like LinkedIn, and then there are the pictures for visual social media sites like Instagram and Pinterest.

The bottom line is that you simply can’t do without social media management if you want to get the most from your social networking.

Our goal at IO Web Studio is to leverage the latest in web technologies and best practices for search engine optimization, web design and deploy brand rich experiences that will bring your company, products, and services to life. If you’d like to learn more about our website design development, please contact us.

#web design #social media management #seo #search engine optimization #web agency #digital marketing

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io-web-studio · 7 years ago

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Step to Website Maintenance

Website maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. A well-maintained website is critical for real-time service industries. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public. Website maintenance is also required to maintain the value of the website over time.

There step to do website maintenance. These step have their schedule which is annual, monthly and weekly. Each duration have their own task. Each task have been given must do with careful and give full concentration. If these task not doing right, these will be harming your website. For example, hacker. Hacker will get in your website access and make any changes to your website content, address and more. Most important is your website information access to your access website.

First step check your website thoroughly annually. Set aside time to methodically and thoroughly review all pages of the website. You may find broken links, features that don’t work or areas that can use improvement. Pay special attention to overall user experience, load time, missing or outdated content, missing page titles or meta tags, inconsistent styles or formatting, typos or grammatical errors, features and business logic, and compliance with certain accessibility standards.

Next step is check your website function such as form and checkout quarterly. Make sure your check all the function have in the website to ensure they still work. If its not working, you need get your IT person in your company or call the person who doing your website. There is nothing worse than discovering your contact form stopped working after a website update and you lost business opportunities due to this flaw.

Next step is Fix any broken link quarterly. Broken link is link on a web page that no longer works because the website is encountering one or more of the reasons below. There are many reason why the link is broken. For example is n improper URL entered for the link by the website owner. There are many more reason. Most important why we need to fix these broken link. These broken link will make your SEO become bad. Also goole algorithm will define this link is bad and your SEO will become more bad. inding broken links is actually easier than you might think. There are a lot of free tools available that automatically check websites for broken links, such as Google Search Console (which offers plenty of other useful features to boot). Because these tools make the process so simple, you should easily be able to fix any broken links you find quickly.

Next step is check security update monthly. Securing your website from hackers has to be a major priority for anyone that runs a website and it’s even more important for eCommerce businesses who deal with customer’s private data. Be sure that both your web developer and hosting provider update the software and install upgrades, security patches, bug fixes or any other updates that may compromise the operating system, web server, database, CMS, etc. Ideally, patches should be installed as soon as they are released. Failure to install a security patch may make your website vulnerable to an attack.

There are many step you can find on the internet. These is most important step to know when you build a website or own the website. These step will help your website become top rank on the search engine. The website is more link house, computer, car and many more. They need maintenance to be using again.

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io-web-studio · 7 years ago

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The Important of Effective Social Media Marketing Strategy

All in all, what does this even mean? A social media marketing strategy plots your business' objectives and sets quantifiable targets for the coveted results. What are the benefits?

1. Increases Awareness and Branding. You can discover client's presence on the main 4 most influential social media platforms. This gives the brand a chance to connect with different groups of audiences and cross channel promote their content.

2. Increases Exposure to create traffic, leads, and sales. Just by connecting to various demographics you will gained from performing client research, you can reach your desired audience to increase website activity and new sales for your client!

3. Improve Online Search Ranking. Your audience infrequently goes past the second page. It's important to publish relevant content and have a link-worthy site to see your website ascend to the highest point of search engine results.

5. Develop Loyal Fans. Creating client faithfulness implies growing long-term relationships with your fans. This relationship encourages the spread of social proof and repeat clients.

6. Grow Customer Base. Satisfied clients are a certain something, yet satisfied NEW clients are each business' dream!

However, the major key to success in the importance of social media marketing strategies is to ensure your strategy is actionable. The best strategies include understanding your clients, how to create content to make meaningful conversation with them, and what platform enable transformations to flow effortlessly.

#webdesign #seoservice #social media marketing #ecommerce

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io-web-studio · 7 years ago

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5 Ways a Website Consultant Will Improve Your Website

1. Provide objective advice

We're each of the excessively near our sites, now and again to our own particular burden. An advisor will bring the authenticity your site merits.

2. See the big picture (from a User Experience perspective)

It's anything but difficult to dismiss your whole site's UX when you bolt into subtle elements that won't not have that enormous of an effect. Flipping the coin, here and there subtle elements are the core to execution hardships. A UX expert can sort those points of interest and organize them.

3. Point out common website errors

Despite the fact that sites resemble snowflakes (not all the same), they do confront these regular site blunders.

4. Prioritize those website errors

Is an incorrect spelling more vital to settle than a broken connection? It depends. A site advisor will have the appropriate response.

5. Help you evaluate if you need a website rebuild

Do you require a bulldozer or new paint? An expert can bring up signs that you have to reconstruct your site or put forth the defense to tune your site.

#webdesign #seoservice #social media marketing socialmediamarketing

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