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CHATBOTS THE DEFINITIVE LEAP TO THE MOST CONVERSATIONAL DIGITAL BANKING!

The Chatbots are gradually opening a new era in digital banking: that of Conversational banking. They are programs that simulate having a conversation.

 They can do this through, for example, text, voice or other means. And they are moving towards an increasingly natural language, which understands better and better what customers are saying and makes it easier and more accessible for them to understand by using banking chatbots.

Although they can be used in bank offices, for example, to offer automated services through machines or to organize personal assistance, their main field of application is digital banking, for which they are one of the main levers in various fields.

 One of the challenges of digital banking is for the client to understand all the steps that they are going to take and their implications. It is intended that you do not feel that you are being overwhelmed with too many confirmations, authentications, revisions, etc.

 But, on the other hand, each procedure has its raison must be covered in the shortest time, with the lowest cost and the greatest possible comfort. For this,

 Many clients continue to rely especially on humane treatment. One of the reasons is because they find someone to guide them and can warn them of possible errors.

 In this field, banking chatbots have a long way to go. They are able to link the data processing capabilities of computing equipment with the answers the customer needs. If you need such a key, help explain how to obtain and can even handle the request.

 To accompany the client in all these processes, which can be cumbersome, many entities prefer to prioritize investment in the creation of banking chatbots than in other alternatives.

 They do it, mainly, for two reasons. The first is cost. The design, development, and maintenance of a conversational banking chatbots are not excessively expensive. The second is that many customers are very familiar with text or voice messaging.

 EMPOWERMENT OF THE CUSTOMER AS THE OWNER OF THEIR BANK DETAILS

The other side of the coin arrives at the moment when the client is the one who asks for the checks or requests information. He wants to know something, for example, about their positions or if an operation has been carried out and on what terms. In this field, chatbots manage to empower the customer even more as the owner of their bank details.

 Without going any further, the head of digital banking at Bank of America, Michelle Moore, explains that one of the most widely used features of her chatbot Erica is precisely the consultation of eCommerce operations, as well as all kinds of payments made through credit, debit or check card.

Ultimately, the objective pursued is that the client no longer has to keep looking for his way. Instead, it is intended that you can have a conversation in which you explain to the tool provided by the bank what you want so that it can give you what you need.

 HELP IN DECISION MAKING Not everything comes down to mere procedures in which the client needs guidance so as not to be mistaken. There are complex decisions that involve taking an option, with its advantages and risks, giving up other alternatives.

 The improvement in financial decisions personal and business has been an engine of the banking advancement throughout history. In the current context, data is the perfect ally to achieve it.

 Banks treasure many referrals to the client himself and others related to the environment, its changes and complexities. In addition, there is knowledge of how banking operations are and how they can evolve, know-how to which computer algorithms aim to give digital value.

 The question is, in the digital field, what can be the channels to offer advice to clients. Ideally, it should also be delivered in the most useful and personalized way possible. Chatbots are, in this sense, a different alternative, but one that aims to emulate some of the best features of the traditional face-to-face with the bank employee.

 The customer highly values the interaction, over cold reports on the state of their finances. Find in the chatbot a tool to ask and from which you can get answers. And he also attaches great importance to the progressive fit that makes the bank understand him or her better and that he makes himself understood in his messages in an increasingly personalized way.

 CHATBOTS AND BANKING PROCESSES

Resorting to a conversational banking chatbots can be a good solution to avoid hours of dark and repetitive work. In this way, workers are allowed to focus on the tasks in which they add the most value.

 Ultimately, bank employees have "someone" to "talk to" to solve mechanical processes. And it should be borne in mind that the fact that they are repetitive tasks does not mean that they are unimportant. In addition, these are tasks that require many hours of dedication.

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HOW TO CREATE A TELEGRAM BOT FOR YOUR BUSINESS?

Telegram bot store is increasingly becoming a key element for Conversational Marketing. Let's see how they work, the types and steps to create one.

Better Telegram or WhatsApp? It is a contest that leaves the time it finds, because each channel, each social, has its own peculiarities and characteristics.

What is certain is that at the moment Telegram offers companies some features that the cousin owned by Facebook cannot offer. Let's talk about bots, thanks to which companies can complete a wide range of activities.

In this post, I'll focus on Telecom chatbot, and then explain how to create one with which to achieve your marketing and communication objectives.

Telegram for companies: 3 factors to prefer it to WhatsApp

Let's start right from the beginning: what is Telegram. This is the online messaging service that today boasts over 200,000 users globally.

Looking at the channel from the perspective of the companies, there are three fundamental characteristics that Telegram guarantees:

• Complete user anonymity

• Public domain API: in this way developers can implement services, add modes and options, develop bots.

• Broadcast logic: the fundamental characteristic is the unidirectionality of communication, one to many. In the channels, the recipients do not have the possibility to reply, but only and exclusively to view the content sent to them.

This last feature makes Telegram the perfect channel for companies that want to update their customers on news, promotions, and events: a sort of mailing list with the characteristics of Conversational chatbot Marketing.

To put this marketing potential into practice, companies can count on MailUp, which expands Telegram's potential: the fundamental tool is called Messaging Apps and allows you to connect the Telegram account to the Mail Up platform, so as to manage the messaging as a real Digital Marketing channel. Messaging Apps allows you to:

• Create content-rich messages • Automate automatic campaign flows • Send by setting times and frequencies • Trace the openings and clicks in the message.

The hardest part is figuring out what and how companies can communicate on Telecom chatbot. 

What are Telegram bots? A bot store is a non-human "user" of Telegram, made up of lines of code and capable of performing more or less complex actions automatically, receiving user commands in the form of HTTP requests.

There are two types of Telecom chatbot:

• Stand-alone bot, equipped with an independent chat window in which the user can issue commands. To reach a stand-alone bot just add it through a link.

• Inline bot store, which can be called from other chat windows (single or group) via the @namebot command.

Let's see two examples: • Stand alone bot: Netflix news, to find out which films and series will be released on the platform.

• Inline bot: @gif, which works like this: by typing the @gif keyword_key within a chat window, the bot offers animated GIFs corresponding to the entered keyword, taken directly from the Giphy portal.

How to create a telecom bot?

But let's get to the point: how to create the bot for your company, customizing it according to our needs. To do it is very simple, just follow these few indications:

1. Enter Telegram and write @BotFather: it is the father of all bots on Telegram 2. At this point, select the chat with the BotFather 3. In the conversation that opens, click on the Start button 4. As the BotFather will suggest, write / newsbot in the conversation 5. At this point, BotFather will ask you a series of questions about the initial configuration of your bot:

The name you want to give to the bot

The username: this is the account name that you will use to connect to the bot store via your website or to external software (remember that it must necessarily end with the word bot.

Telecom chatbots are helping to revolutionize the concept of communication, in particular the relationship between brands and customers, bringing marketing more and more towards the conversational frontier. You can start communicating with your users on Telegram starting today.

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WHAT IS A DIGITAL ASSISTANT AND HOW WILL IT CHANGE YOUR LIVES?

2019 has become the golden year of voice assistants. We are getting closer to the proliferation of devices with integrated smart speakers. Alexa, Google Home or Siri are some of the examples that have shown us how what was previously unimaginable is already a reality installed in many homes. But the opportunities offered by the voice digital assistants will not be seen only in our homes.

Do you want to know more? Keep reading!

Did you know that almost 50% of searches are expected to be by voice? These data project good opportunities for voice-based marketing strategies, which will no longer be based on positioning some keywords but on solving questions and doubts of users.

What is a voice assistant?

The voice search and smart speakers are a technology that allows users to search the Internet to put a question verbally on, device smartphone or computer instead of using the traditional method of writing the query into a search box smartphone.

The domains where voice search is performed today are not limited to basic tasks like browsing, question and answer, playlist management or phone calls but activities like shopping, email management, administration are also supported by calendars and many more.

The most used voice assistants • Google Home • Amazon Echo / Alexa • Google Assistant • Siri • Cortana • Bixby

Data about searches in voice assistants

Several consultancies specialized in technology and strategy such as Gartner or Search Engine Watch have already brought to light the forecasts about what the future of digital assistants will be in our lives.

• According to Gartner, by 2020, 30% of all searches will be done using a device without a screen.

• Voice search queries are longer than regular text-based searches and tend to be three to five words in length, 

• According to Location World, 240% of adults now use mobile voice search at least once a day.

• 20% of adults use mobile voice search at least once a month according to TheWebIndex

• The 20% of searches on a mobile device are based on voice.

• 25% of inquiries on Android devices are voice-based. • As reported by Citrusbits, 55% of teens use voice search on a daily basis.

• Search Engine Watch reports that voice-based searches using a mobile phone are 3 times more likely to      be location-specific.

WHAT IS THE FUTURE OF VOICE ASSISTANTS?

We are witnessing how digital assistants are going to give a lot to talk about in the coming years. In fact, we have news that augmented reality will complement voice assistants and how this technology will arrive also reaches the operating rooms to improve the operations and work of surgeons.

THE VOICE WILL BE MORE USEFUL

Until now, people have not used voice devices much because the tasks they can do have been very limited. It will be possible to interact with more phone applications as well as more devices at home and work. With machine learning, there will be customization, habits, and preferences that will make devices even more useful.

According to the expert, in the future, it will be possible to order pizza or tune a guitar through an application with a built-in voice assistant.

 VOICE WILL HAVE TO OVERCOME PRIVACY CONCERNS

There are still some issues to resolve before voice assistants are adopted everywhere. One of the main concerns is privacy since the device listens to our voice. Notes that the device would only activate when it hears the word "wake up," such as "Hey Siri," "Hey Google," or "Alexa." In short: the devices would not be recording our conversations.

The expert acknowledges that the real danger to privacy does not come from the creators of virtual assistants but from the hackers that could enter our devices and use them to spy on us.

VOICE WILL BE ON MORE DEVICES

The voice will be essential because it will facilitate many tasks: we can speak faster than we write. Voice assistants will appear in many aspects of our lives: cars, work, homes, hotels, and restaurants. Digital assistants will be increasingly present in our lives. Digital Innovation allows its application in different habits and scientific areas to improve conditions for workers and users.

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TOP USES FOR CHATBOTS IN MARKETING AND SALES!

The use of Marketing Chatbot in an Inbound Marketing strategy is varied and interesting. This type of technology has the advantage of expanding the brand, thanks to the comprehensive improvement in the user experience, as demonstrated by the following 8 examples.

1. Customer support 24 hours a day When all human staff is out of the office, or there is simply no one on hand, the smart chat will always give your clients the answers they need no matter what the time. This attention is extremely important for your Inbound Marketing strategy to be developed successfully since it naturally generates trust among your audience.

2. Communicate exclusive offers The Sales department will find this feature very attractive. It is about communicating to the client some type of promotion through the chat window, to direct him to a landing page with more information. Additionally, you will be presented with a second and third option if you do not respond favorably to the first.

3. Help by providing product ideas It is important for a user to feel pampered. Therefore, smart digital assistants during your visit to an eCommerce will work excellently. Thanks to the data obtained through the user's purchase history and the analysis of their general behavior on the page, it will be possible to make personalized recommendations that help them explore the content and acquire just what they need.

4. Send notifications Through social networks, it is possible to send notifications to users in a short and precise way. A smart Marketing chatbot in your sales plan can save you from sending many emails and other types of text messages. Therefore, this technique must be considered to keep your audience informed without interrupting their experience in any way.

5. Strengthen your presence on social networks For any brand currently, promotion through pages such as Facebook, for example, is important. Therefore, implementing a Marketing Chatbots strategy on your official page will maintain the interest of the public and transmit the idea of modernity for new users.

6. Help prospects get around properly through the sales funnel Thanks to the data analysis carried out by these intelligent systems, it is possible to customize the user experience to the maximum. In turn, this will be important in order to provide you with recommendations that help you to navigate properly through the sales funnel, thanks to the wise decisions you will make based on such information. Also, automatic chats help to capture a greater number of leads in your marketing strategy.

7. Useful for reaching a wider audience The fact that smart chatbots are in fashion on social media is enough reason for them to help you conquer all kinds of audiences. The exhibition they provide is impressive. Therefore, it is necessary to take advantage of its multiple advantages to generate attention and maintain it for a long time.

8. Analyze and process data from your customers These programs based on Artificial Intelligence can collect valuable data thanks to the automatic process they perform. Each question they ask, for example, is useful to learn more about the customer and transform those segments of information into strategies for future campaigns.

Using Marketing Chatbots in your Inbound Marketing campaign allows you to expand the presence of your brand from different angles. Consider implementing this technology today, if you have not already done so so that you can see positive results in a very short time.

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COMPLETE GUIDE TO CHATBOTS – 2020

Chatbots are known to be a powerful user support tool, but is the game worth the candle? It depends. I have found that although this term is used in many situations, the technology behind chatbots is complex. To get the most out of these programs, you need to understand their full potential and how they can adapt to specific needs.

                          In any case, one thing is certain. If you take advantage of chatbot software technology appropriately, you may be one step away from providing a better user experience at a much lower price than what would be needed with traditional methods.

What is a Chatbot? A chatbot is an artificial intelligence program that simulates the representative of user service. Automate many of user support processes and roles, primarily by allowing users to get answers to their questions. Ideally, chatbots will simulate the behavior and look like human operators.

Chatbots can be programmed to answer certain questions in specific ways, but they are not limited to this functionality. Since can access and use all the resources through digital assistants, they are dynamic and can simultaneously use different systems and files to find answers.

How do chatbots work?

There are two main types of chatbots. The first type is questions and answers and is based on rules. These require the user to make an exact and specific request. Since this process could quickly become frustrating for the user, this configuration is always the least used. The second type is artificial intelligence (AI) which allows users to communicate naturally.

Although chatbots can ask users a question, that doesn't mean they are only capable of question and answer interactions. The sophisticated AI chats refer, analyze and compare the data stored in all business systems. This allows them to understand the basic nature or history of a user's questions and offer dynamic advice based on the relationship between all relevant factors.

What should you consider when creating a chatbot?

Set your goals Good chatbot software focuses on the user. Before building one, you need to know what added value you want your conversation chatbot to bring. Is he there to answer questions more efficiently? To optimize purchases? To help users customize their functionality?

Once you know the function you want to assign it, find examples of excellent user experiences that have this feature. So, decode them. Pay particular attention to the workflows and language used to create the desired level of involvement. So, start designing your bot. You can do it entirely on your own. Or you can use a chatbot software platform.

However, there are several structural decisions that you need to make at this stage. What will the chat interface look like? How will users ask for information (in text / image / voice format)? You should also decide on the technical components of the robot. What systems will you use to store conversation data, so that the bot can "remember" its interactions with users? Is a question/answer bot enough, or do you want it to have open conversations "reiterating" previous interactions?

Finally, you need to consider integration and analysis. What evaluation meter do you want to use to measure its success? For example, it is possible to calculate a "success of the activity" as a percentage that measures the effectiveness of the robot in solving the problem for users. Or, you can use comparative metrics like conversion rate and confusion trigger to compare the effectiveness of robots with human representatives.

Build a language Once you know what you want your chatbot to do, determine how it will communicate. Start with your bot's profile. What type of human personality should he imitate? What is your tone of voice?

Why are chatbots useful for eCommerce websites?

• Chatbots can help users solve problems quickly and easily. A user can ask a question to a chatbot and immediately get a perfect and previously programmed answer. This saves the time it takes for a human to respond, as well as the possibility of human error.

• The chatbot can also recommend specific products to users. Digital Assistants can ask some quick questions that will allow them to quickly identify the user's problem and then immediately find a product that meets their needs. Chatbots can also suggest trending elements to users and help them avoid underperforming or unpopular ones. Their level of accuracy in answering closed user questions is much higher than that of a real-life operator.

However, if you created a bot from scratch, you can skip the publishing platform functionality and distribute it directly to Messenger. It will also work on related programs like WhatsApp.

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ARE CHATBOTS CHANGING MARKETING?

Automating messaging with conversation chatbot is one of the most shocking artificial intelligence use cases today. Plus, it has the potential to deliver better results across all departments - marketing, sales, and customer service.

Where there is a messaging app, there will be a marketing chatbot. And these robots will allow companies of any size to have one-to-one conversations, whenever and wherever the customer prefers it, 24 hours a day. How does this trend affect marketing?

The growth of marketing chatbots

Recently, the growth of real-time messaging has produced a fundamental change in the way users prefer to connect with businesses. The ' State of Conversational Marketing ' study, for example, reveals that people from 195 countries are using online chat to start conversations with business web pages - previously they were made by humans. However, now using a chatbot for marketing is a dynamic change.

A conversational chatbot is a computer application intended to simulate a conversation with human users, primarily through the internet. Numerous bots of this type work with artificial intelligence, in order to simulate the way in which people communicate. Thus, in recent years, businesses have begun to use them in their marketing strategies to communicate with their customers, current and future.

According to the report 'The 2018 State of Chatbots, 15% of consumers surveyed claim to have used marketing chatbots to communicate with businesses in the past years. Although it is still a very small figure compared to other marketing channels, it is a significant number, and it is expected that in the coming months and years the figure will increase considerably.

Potential uses of chatbots in marketing:-

The study mentioned above reveals some of the keys to the employment and benefits of chatbots for users. The most common potential uses that users predict for chatbots are:

• Get quick responses to an emergency (37%). • Resolve a complaint or problem (35%). • Get detailed answers or explanations (35%). • Connect with human customer service (34%). • Make reservations in hotels or restaurants (33%).

In general, what consumers want is to find information and get answers quickly and easily. Also, in the event that a marketing chatbot can't offer all the answers they need, and then it should be able to serve as a connection point with a human assistant.

Benefits of chatbots for users

If we talk about the potential benefits that marketing automation chatbots have according to users, the main one is that they offer the possibility of offering a service 24 hours a day, 7 days a week. In general, consumers see chatbots as capable of facilitating the real-time and on-demand experiences they are looking for when interacting with companies.

Chatbots as part of the marketing strategy

Today, brands use chatbots in various ways. In this way, we can already find bots such as customer service and personalized advice, or chatbots that offer news, weather information, directions to get somewhere, which allow you to make reservations, look for a job, etc.

Conclusions

With the right solutions, marketing chatbots allow your company to save a lot of time, money and resources. They also allow you to enhance and enrich the customer experience. While they are emotionless and in constant need of maintenance, you can assign them a personality and add more content to their databases. This will ensure that they have all the necessary solutions to satisfy customer needs.

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WHAT IS THE INFLUENCE OF CHATBOTS ON HUMAN RESOURCES?

Employee engagement Chatbot properly configured and with useful information will help improve the connection together with your work team, additionally to improve the worker Experience, with the assistance of Artificial Intelligence! Collaborators are vital to the corporate, to strengthen the finances of the corporate, provide good service to customers and develop ideas. We can have fabulous projects for the expansion of the corporate, but yes within the corporate, we don't improve our processes, nor can we hear our collaborators, our projects are going to be destined to fail. Now the collaborator is placed in the middle of the business since happy collaborators generate happy clients, the Labor Culture must evolve. Employee Centrality is to put the Collaborator in the middle of the Organization to involve, motivate and empower them, to enhance their productivity and your Brand as an Employer. Those liable for Human Resources, have various activities in their day to day, let's add the unforeseen, pending, and timing constraints, it becomes chaos, right? Let's learn from new generations, apply reverse mentoring, exchange knowledge, continually improve & get out of our temperature. The Human Resources departments have relied on Bots to implement Employee Engagement chatbot to automate processes since an HR Chatbot can attend and interact with candidates and employees 24/7, reduce the executive burden, improve communication, reduce calls and emails, contribute to the training of collaborators, we will innovate through AI. How do Chatbots help Human Resources? The bots help us implement strategies that humanly would be very slow to try to, but we will use bots that search for talented folks that others aren't trying to find as in very specific technologies, let's think outside the box! Bots greatly automate the tasks that a recruiter usually manages, even as these automatic processes can help within the number of people to recruit, they will even be wont to increase the standard of the tasks performed through training processes integrated into the automated process. Example 1: within the technology industry it's possible to use bots that analyze the code of a developer, and counting on their evaluation invites candidates to a web test. Once the candidate has passed the test, you'll even automate scheduling a call during free time on the recruiter's calendar, saving a big amount of your time and guaranteeing standard quality within the process. Example 2: talent is everywhere, who receive multiple offers, we will search on Twitter that folks follow the accounts of these technologies that we'd like and if they follow an outsized a part of them, it's likely that they need a notion of them and perhaps possible candidates, rather than contacting a couple of who are overwhelmed by offers, we get an outsized number who have presumably not been contacted. The conclusion is more likely to possess more impact with bot-based strategies where we approach talent because we all know their behavior, rather than being during a fierce fight for talent. In networks that are highly attended by recruiters. How to optimize the Recruitment process using bots? The usual process receiving CVS of candidates evaluating them then asking to fill out psychometric tests. Optimized process, using an HR chatbot you'll analyze the applicant's profile, to assess whether the candidate is suitable for the position that specializes in actionable. Example: send an automatic email proposing employment offer with a link to a form or test this is often how do we advance with the candidates curious about a vacancy. There are multiple challenges; one among the foremost recurring is the user's unpredictability. It’s been challenging to realize understanding with the client to limit the HR Chatbot to options and limit it to its minimum expression. Small-talk mechanisms are commonly wont to make the user feel taken care of when making queries out of context.

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WHAT IS THE CONVERSATIONAL USER INTERFACE AND WHY IS IT IMPORTANT?

The conversational user interface (UI) is simply a chatbot mechanism that processes language naturally as if you were sending text messages or talking to another human being. A typical technology experience, this includes computers, websites, and mobile applications.

The Conversational leads to a form of communication that simulates as if a human being had a normal conversation with someone else. Currently, the two most popular ways to interact with the conversational user interface are through real speech, think of Amazon's Alexa or chat and write with a conversation chatbot, think of Facebook Messenger. We will focus on the latter.

Why conversational Interface UIs are a good idea?

In short, people are much better at talking to each other than a feeling that they communicate with "something" through technology. It is natural and innate. When we talk to a friend or a stranger, we can easily correct ourselves if we say something confusing or ill-spoken.

Facebook Messenger and commerce

A while back, Facebook integrated a chatbot API into Messenger that allowed Messenger users to engage with businesses on a whole new level through the conversational interface. You are not always talking directly to business employees, but that's what it feels like, that's the experience.

Nordstrom chatbot

Let's talk about Nordstrom a little bit. As more and more people become heavy mobile device users, it is a great business idea to provide a smoother online shopping experience with your phone. Nordstrom saw the opportunity in 2016 and launched a chatbot that helps you find gift ideas for you in shopping. It's an incredible business opportunity and incredible customer experience right where people feel most comfortable - your Messenger app. Since Nordstrom's great success, other e-commerce and e-commerce companies have followed suit. 

Although not all commerce chatbots allow browsing and shopping, you can still access relevant information, such as tracking an order. This experience is much more attractive than the one where you can only ask "where is my order?" Instead of checking your inbox or logging into the account of the particular website.

Slack and the new way of searching for information

Slack is famous for its chatbot, or more specifically, Slack bots. The application comes with its bot that you can easily interact with. You can integrate various applications with Slack, such as Google Calendar or Hangouts, Maker, Intro, Giphy or Statbot, which integrate with other applications such as Google Analytics. Then when you use Slackbot, you can get the necessary information or the necessary file as requested. Slack has revolutionized the way teams and companies do their daily work. It makes information easily accessible from a multitude of sources simply by requesting it.

Digit! A chatbot-based savings application

If you have noticed, we are talking more about user experience rather than user interfaces. That's because the conversational user interface is about the conversational interface user experience. Facebook Messenger and Slack have their user interface, there is nothing you can do about it, but design the interactions and conversations chatbots will have with users. That is where the advantage is and that is the most important thing. Like Google and all the greats, focusing on user experience is the key to success.