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itscreativeninjas-blog · 7 years ago

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Were our ancestors more scientifically evolved than us?

Pushpak Vimaan. Does it strike a bell? For all those who have spent their childhood listening to grandma’s ancient tales, press harder.

It so happened one day that Raavan, the lord of Lanka, trapped Sita from her cottage and took her to his land on the ‘Pushpak Vimaan.’ Pushpak Vimaan, in this story is an aircraft that flew from India to Sri Lanka. Like most of you, this thought amused me when I was a child. How can someone in that age do something as complicated as building an aircraft? It has to be nothing but a stupid story with zero probity. What about Wright Brothers who are said to have invented the first aeroplane in 1903?

It was only when I grew up that I considered the possibility of such a thing (Pushpak Vimaan) existing in reality. Could something like this have actually happened millions of years ago?

Were our ancestors more advanced than we think?

We are the most able species on this earth. No one can beat our intellect which is only getting better as we evolve! Ah! Beliefs nurtured by us over the centuries.

To imagine that someone smarter than us could have existed millions of years ago is certainly intimidating. I know talking about something (Pushpak Vihaan) that is just a part of some ancient scriptures is strange. What is the proof that these things ever existed? And above all, is it possible that people in the past had better brains. Keeping our egos aside, let us talk about the possibilities.

Ancient mythology has been screaming the role that science played in the life of our ancestors. Though most of us chose to turn a deaf ear to it, the incidents quoted below will make you re-think.

Decoding ancient scientific incidents

1.Akaashvaani

An episode in our epics narrate that the day when Devaki (Kansa’s sister) was getting married to Vasudeva, an akaashvani from the sky occurred. It said that their 8th son would be the destroyer of Kansa. This akaashvani was basically considered as a message straight from the heaven. It served as a means of immediate and direct communication between two people millions of kilometres away without any physical contact.

Think about it! Can we not compare it to the radio signals, satellite signals and mobile signals today? Can we assume that all this while all we were actually doing was to recreate the technology that our ancestors had mastered millions of years ago?

2.Ram Setu

A floating bridge was built on the sea between Sri Lanka and India by one million monkeys (vanars) in five days to help Lord Ram rescue Sita from Ravan. Building of a bridge with stones which can float on water was impossible without advance engineering techniques. Scientists had disputed it for years saying that the bridge (which still exists) was made through a natural process and that the ancient Indians were scientifically backward to have built it manually. However, as per a recent interview with an archaeologist conducted by Science Channel, "The rocks on top of the sand actually pre-date the sand. So there is more to the story."

3.Bramhastras

All through the Mahabharat war, you would find constant mention of a weapon called ‘Bramhastra’ which is referred to as weapon condemned to be use unless the occurrence of a grave circumstance. They can be linked to nuclear weapons, a sphere in which we still continue to evolve.

In an incident, Arjun’s cousin accidentally released a Bramhastra which triggered nuclear destruction and created several layers of heat rays in the sky which then slowly started settling on the earth. Arjun then, with due permission and guidance from Lord Krishna, deflected the multiple nuclear heat-waves upwards in the sky and saved earth from massive destruction. No wonder, the war took lives of 1.5 billion people in just 18 days.

4.The birth of Kauravas

We all know that Kaurava’s, the 100 sons of Gandhari, were born from earthen pots. While this might sound insane, a scientist explains this phenomenon as an incredible example of advance scientific technique. He says that the kauravas were born by splitting a single embryo in 100 parts which were then nurtured outside human body in earthen pots. Though this might sound like a current-day test-tube baby, it is far superior, as we have not yet learnt the science to split embryos or nurture them outside human womb.

5.Sanjay’s Divya Drishti – Live Telecast

Sanjay, an assistant to blind King Dhritrashtra is said to have narrated the complete incidents of the battlefield (Kurukshetra) to the king in a pattern similar to live telecast. In days when television or live cameras were inexistent, he could see the ongoing in the battlefield from a large distance. Isn’t that astounding?

6.Distance of Sun from Earth

Several thousand years ago, in the age of Lord Rama, Hanuman had already calculated the distance between Sun and Earth.

The distance finds a clear mention in ‘Hanuman Chalisa’. It says “Yug Sahastra Yojan Par Bhanu, Lilyo taahi madhur fal janu’. Yug = 12000 years, Sahastra = 1000, Yojan = 8 miles. 12000*1000*8 = 96000000 miles which when translated into kilometres ( 1 mile = 1.6 Kms) is 1536000000 kms to Sun.

NASA in its website has mentioned “One AU is the distance from the sun to the Earth, which is about 93 million miles or 150 million kilometres”

While the above are few examples of the profound knowledge that our ancestors seemed to hold, the list does not end here. Keep checking back for more on this at www.creativeninjas.in. If you have any query related to it, do write to us at [email protected].

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itscreativeninjas-blog · 7 years ago

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The newest content writing avenues 2018

The whole content marketing business seems to be about websites, brochures, blogs, articles and at the most few PR’s. Isn’t it?

If it does, you probably haven’t forayed into the less discovered but far more interesting, intriguing, creative and challenging part of the work yet. Today, as technology is taking a stride and people are finding a different sense of advertising and marketing their stuffs, content marketing has jumped to a whole new dimension. In this blog, we will take you through the new aspects of content marketing that will soon push everything else out of the market and get you ready for it.

Video Content

81% businesses have started using video marketing – have you?

Video content is the biggest buzzword in content marketing today. Instead of sending corporate profiles, companies now prefer sending video profiles. The e-brochures have been replaced by e-books; text messages have taken form of GIF images; self-explanatory guide has given way to explainer videos, and so on. Video content is the present and future of the industry and if your expertise in this sphere is inadequate, you might as well pace up to stay competent. For this trend is here to stay.

Thematic Marketing

The era, when products and brands gained popularity through relentless TV and newspaper commercials, has come to an end. With rising consumer awareness and their changing demand patterns, brands have started to indulge in thematic marketing content. Companies like ‘FilterCopy’ and ‘Girliyapa’ are making some highly entertaining ‘freshly brewed’ videos for few popular brands like Trivago, Pepperfry, Kotak Mahindra Bank, etc.; which does a lot more than just promoting a brand.

Influencer Marketing

70% of the millennial consumers’ purchase decision is influenced by peer recommendations

In this marketing style, the content acts as a testimonial advertisement posted by someone extremely influential on social media and has a number of followers. Getting your products endorsed by such people adds an extra layer of reliability to it and helps it spread to a large user-base instantly. In concise, they act like brand ambassadors to your brand over the online network and help you get a solid presence across Facebook, Twitter, Instagram, and their likes.

Contact experts to help your brand find the right direction to their marketing strategies. Creative Ninjas content strategists would be glad to meet you over a cup of coffee. Contact us at 8800552981 or contact at [email protected]

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itscreativeninjas-blog · 7 years ago

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What makes storytelling a crucial part of content marketing?

“It was the autumn of 2015, when I and my two friends, decided: ‘Now or never’. That was the starting point of ‘Creative Ninjas’. With a handful of clients and strong determination, we were ready to create some uniquely refreshing and interesting pieces of content with the intention to invade the world of internet at a skyrocketing speed. It has been three years since then. We are glad that it was THEN that we did not think twice. Today, we work with the most elite clients of the city and our articles are making the same spur as intended.”

How did you like our story?

If you are reading this, it means that we could keep you engaged for the first few and certainly the most important seconds- the seconds that decide if a person shall go further and read your article or quit and switch to another one. Such is the importance of storytelling in content marketing.

What does storytelling achieve?

Who doesn’t like stories? It is an illusion that only children love story books. As adults, we like them too but often forget to acknowledge it.

As a storyteller, following are the things that you can achieve better than the others:-

• Increase the chances of your article being read

• Increase the time span that a customer spends on your page

• Develop a certain image for your brand

• Make a stronger impact on customers mind

• Improve customer loyalty and purchases

And if you think that the importance of storytelling in brand development is not substantiated by real life examples, you couldn’t be more wrong. Popular brands like PepsiCo, Volkswagen, Airbnb, Heinz, and many more have used it to hardwire their brand’s popularity and goodness in consumer’s brain.

Key components of a story

Now, that we are convinced about the importance of stories, let us also remember that not all stories can do the magic. There are few key elements that are quintessential for a story to work its way through competition and fix a place in the grey matter of our brains. Here they are:-

• The story must highlight a related problem that your consumer faces and also come forth with a solution

• It MUST have an emotional connect with people. You cannot get this one wrong

• It should leave the customer thinking. This thought will remind him/her about you.

Want to know more about storytelling or want one to be developed for your brand. Creative Ninjas will be happy to help. Call us at 8800552981 or write to us at [email protected].

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itscreativeninjas-blog · 7 years ago

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E mail marketing- Time to do it in a right way

Are you practicing email marketing but not getting positive results? Then it’s time to change your way and perspective. Creative Ninja's have brought ways that are simple but can do wonders for the growth of your business.

Why E-Mail Marketing?

Email Marketing is not only the way of promoting your product but also about how you communicate with your consumer. According to Statista, 269 billion emails were sent and received each day in 2017 and it is predicted to be increased to 281.1 billion by 4 the end of this year (2018). In the era of gadget addicts, it’s important for the marketing group to develop strategies to advertise their brands with the help of the ‘facility as well as the necessity’ called the INTERNET. Today people are more attentive and attracted towards the information that stream on their gadgets than that available through advertisements and print media.

The 5C’s of E-mail Marketing

Team Creative Ninjas thus brings you the 5 Cs to run your email marketing successfully.

I. CONTENT

This is the most essential part of email marketing. Here are the things to be kept in mind while drafting your e-mails:-

SUBJECT: Subject should be catchy and should be able to create curiosity and interest. If possible it should reflect profitable deals, offers etc. for the audience. Also subject should be relevant to the body copy.

SHORT AND SIMPLE: This mantra will help the readers to easily understand the motive of your e-mails and will increase its opening rate. It will keep your audience interested as well as will keep you on track and to the point.

PERSONALIZED EMAILS: Emails should be personalized. It creates direct relation with readers. With this in mind you should add your customer's name in the subject line. Addressing your customer will help you to have direct conversation with the consumer.

DON'T SPAM: Spamming is the main cause of unsuccessful results in email marketing. Don't send irrelevant information to your consumers. Pay attention to technicalities, use recognizable user name, choose your ESP (Email Service Provider) wisely, try not to use spam trigger words, avoid typos and use plain text as well as HTML. DO NOT FORGET to include all these precautions to avoid being the part of the blacklisted senders.

II. CONSISTENCY

Email marketing is the cheapest as well as the most reliable way of promoting your product. Including consistency, relevancy along with a smart email marketing strategy can thus do wonders for your business growth without burning a hole in your pocket.

Consistent e-mail marketing not just builds a relationship between you and your consumer but it also helps you to develop confidence for your products and brand within the consumers mind. However, with consistency you also have to ensure that the emails you send contain informative text; otherwise they will end up ineffective.

III. COMMUNICATION

*The most important thing in process of communication is hearing.*

Communication is the most important part of email marketing.

Communication means exchange of information between two individuals. However, in the business sector communication is more than that; it is not only about exchanging information but also about creating a trustworthy relationship with clients.

To create the trust, communication should always be a two way process. So your emails should have a feedback column that allows you to improve the product as well as gain an understanding about the customer's expectations. It should also have an option for your consumers to interact easily with you at any given point. Having a platform to give their piece of advice or suggestion and even complaints will result in increased consumer satisfaction and a better version of product. Once the consumer realizes that you are listening and acknowledging his/her demands, the whole game changes and business volumes automatically shoot up.

As we say ‘words are mightier than the sword’, so in the war of email marketing let your words fight and win.

IV. CREDIBILITY

Credible content should be the key feature of your email. It’s important that the content should be rational as well as dependable to build a positive reputation of your company. Needless to say, Plagiarism is a complete NO.

Deceptive content directly results in decreased sales and raise your chances of getting blacklisted. Thus see to it that your e-mail content is verified and double-checked before you circulate it to the consumers/subscribers.

V.CREATIVITY

“Indulgence of creativity in your writing can change the vision of your message.”

Boring or repetitive content/information can be made thought provoking by including the key element of CREATIVITY within your emails. Creativity gives you the space to improvise the way of delivering the same message in a new way to your consumer.

So here are few tips to add the much required flavour to your e-mails before you hit the send button:-

• Think out of the box for better outcome.

• Add words and images that make your reader catch the message as soon as he/she opens up your mails.

• Always try to come up with something that is unique with the pinch of originality.

The 5 C’s will help you to generate exclusive content and create a unique marketplace for your products and services. Though it could be difficult task but here at Creative Ninjas, we know just the way to make it work. For more, call us at 8800552981 or write to us at [email protected].

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itscreativeninjas-blog · 7 years ago

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What’s the secret to write a Killer Blog post?

Today the world of internet is full of information, or I should say it’s a mix of nonsense and good information. You encounter more clutter as compared to useful information while searching anything on the internet.It becomes quite challenging to get straight through this clutter to find something worthy.

Similarly, if you want to promote your service or the product on digital media platform, you need something really unique to make your content stand out from the rest. A unique and creative content leaves a better impact on the reader’s mind.

But what’s the secret to write such killer blog post? Here it goes”:-

Passion is the key to write a creative content

If you are passionate about something then you can write about that specific topic in a much better way. If you are not passionate about what you are writing then your content may turn out to be crap. So, if you have to write something which is kind of boring for you then you should rather find someone who is passionate about that specific topic.

The enthusiasm and passion enables you to see anything from a different perspective which in turn works like magic.

According to Barrie Davenport, a certified personal coach, published author, and founder of two top-ranked personal development sites, Live Bold and Bloom and BarrieDavenport.com-

“The posts that truly stand out are those where you are writing about something you feel passionate about.”

Unique perspective can help you while dealing with repetitive topic

There are millions of people across the globe writing on various topics. Therefore, the possibility of any topic to be unique is negligible. To deal with any repetitive topic is an art. Try to find a unique perspective on the topics that have already been covered and share those with your audience

Use social media and your network can prove really helpful in writing a great content

By using social media and your networks, you can get an overview about which topics people are most interested in. Do your research before working on any project. A little research can make a big difference.

Adding a personal touch can make your content stand out from the rest

When you add a personal experience or story, the audience are able to grasp it more easily. A personal incident or anecdote from your own experiences can form an instant connect with your audience and also develop the much required trust in you. Of course, this is followed by a sense of interest to find out more which provokes them to stay tuned to your article till the end.

So, use these secrets and create something great! For more tips on writing, contact us at 8800552981.

#content #content writing

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itscreativeninjas-blog · 7 years ago

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What it takes to be a content writer! Do you have it in you?

First thing first! Content Writing isn’t a cakewalk. No, it is not like writing an essay that you appeared for in your English exams and scored 9 out of 10. Though you might feel that all it takes is English and some common sense, and of course a good hand on Microsoft Word; content writing is actually much more than that- at least to me.

So, just in case you have sorted out your career choice or are just driven by the frenzy that is nowadays building around content writing profession, here is what you should know before plunging into it.

What it takes to be a content writer?

Creativity – Loads and loads of it. After all, who likes to read the same thing again and again? And even if at all, you have to repeat the same story again, your creativity must make it look like a brand new concept which has never been heard earlier.

Know what’s happening around – People prefer reading things that are tied to recent events, news, technology, gossips, movies, etc. If you can garner that curiosity about the latest happenings by using it a bit in your content, you have nailed it.

Stay competitive – Technology is changing fast. Same holds for consumer expectations. If you are not following the latest trends on writing or updating yourself on the latest tools, technology and techniques, you will fade out eventually. To be in the business and survive till eternity, this is probably the foremost thing that you need to practice.

Different people, different needs – You think that you have mastered a single style of writing which is incomparable, you might as well get that patented instead of using it as an entry point for a career in content writing. This sphere demands a new style of writing every time. With a huge variation in industry, customer type, mindset, psychology, the product that you are promoting and what people want to read, you will have to keep changing how you write.

Writing Skills – Now that goes without saying; doesn’t it? If you have all of the above but have not mastered your language, where would you be? Anywhere but here! You have to be grammatically correct and have a huge vocabulary, that’s the least of it.

Even if you don’t have the above in you, do not be discouraged. Keep the creative spark alive and wait for an opportune time when some alternative would interest you. Till then, travel often, smile enough and live fullest.

For more information about content writing, call us at 8800552981.

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itscreativeninjas-blog · 7 years ago

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Why content with emotional touch perform better?

Emotion is the key to win customer’s heart! The top brands across the globe acknowledge this fact and use emotions wisely in their content to promote themselves. Luxury brands in the world like Chanel, Titan, Rolex and Patek Philippe successfully incorporated emotions in their content marketing to promote their brand and boost their sales.

This advertisement campaign by Titan will help you get a glimpse of what we mean here.

https://www.youtube.com/watch?v=GwvaNQYVJf0

Using right emotions appropriately in content is an art

Be cautious while adding emotions to your content as a slight mistake can cost you big. Although, adding emotional touch can increase the chances of your article or blog becoming viral, still if not used properly, it can make your audience to perceive your products/services in a wrong way.

There are many cases where emotions were used in wrong context and that’s why slammed by the audience. The perfect example for this is Novartis, a pharmaceutical company. An ad was created by it for promoting the sales of medicine for heart disease. This ad featured a man suffering from heart disease, sitting in an armchair, totally unaware as water slowly floods his room, showing him in a complete state of despair. Since pharmaceutical companies main objective is to save life and keep the hope alive, the concept went completely against it. Hence, it was considered as shameful and slammed by the audience.

The above example clearly shows that adding emotion to your content does not guarantee the success. It may win heart or it may fallout. Thus, it is important that content is created in such a way that your audience can grasp it easily. Also, the selection of words is something that can make your content great or worse. So, to attract your target audience, choose your words wisely.

How much value an emotional content can add to your brand?

The popular brands who successfully managed to incorporate emotions in their taglines are:

• Volvo – The tagline of this brand “For Life,” has successfully conveyed its message in seven letters.

• Spy Magazine – It’s Tagline, “Smart. Fun. Funny. Fearless.” is very effective in portraying all aspects of the Magazine.

Thus proven that a piece of content where emotional context is used properly can communicate your message in a much better way. Also, it helps to create a good and long lasting image of your brand in the mind of consumers. Corporate giants also acknowledge the fact that a good image of a brand helps to increase the consumer base and plays a crucial role in survival of the company in long run. According to Jay Samit, Independent Vice Chairman of Deloitte, “The strength of brand loyalty begins with how your product makes people feel.”

How to make content more appealing to your audience?

To convey the emotions effectively, keep a check on the choice of words and grammar. Before content creation, it is essential to keep few things in mind:

• The language and essence of the content should have a direct relation with the target audience. For instance, if you want to communicate with younger audience, the language must be exciting. If the audience is older, sophisticated language with deeper meaning will be more impressive.

• Whether the content should be written in active or passive voice should depend on its topic.If you are writing content for a beauty product then then active voice should be preferred, Ex: “Your skin will glow instantly.” Suppose you have to write on some serious topic like “Rise in the rape incidents in India,” then passive voice will do much better.

• Jargons should be avoided as it can make your content boring.

• Try to avoid excessive use of interjections like Aah, Eww, Yahoo, phew, etc. as it can ruin the whole message you want to convey through your article or blog.

What role does emotion plays in content marketing and sales?

According to the industry experts, content marketing is one of the most effective tools in marketing. A great content can make a huge impact on the buyer’s mind. Also, adding emotional value to the content can influence the reader’s mind.

By adding an emotional touch to your blog, you can build trust in the mind of consumer which in turn can increase your sales and the rate of conversion.

So, use the power of words to rule heart of your customers!

For more information Contact us at [email protected] or click here

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itscreativeninjas-blog · 7 years ago

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What’s the secret to write a Killer Blog post?