itserenas

[itserenas]

SERENA IVY.

/m. Soft, elegant, calm, serene — feels celestial, even if not directly moon-related.

Profile:

Name

: Serena Ivy Van Loen

Nickname

: Serena, Ivy

DOB

: August 1st, 1998

POB

: Jakarta, Indonesia

Nationality

: Indonesian

Ethnicity

: Dutch / Chinese-Indonesian

Height

: 175 cm

Background Story:

Serena Ivy never wanted to be famous.

People assumed otherwise, of course. With a name like Serena Ivy Van Loen—daughter of Jeroen Djati Van Loen, the creative force behind some of Indonesia’s biggest films in the 2000s, and Kemala Larasati, a revered actress from the golden era of television—expectations often came before introductions. But Serena, ever so quietly, preferred the soft warmth of morning light over camera flashes, and real conversations over scripted ones.

Born on August 1st, 1998, in the heart of Jakarta, Serena grew up in a house where stories were currency. Her father told stories with cameras; her mother told them with her eyes. And Serena? She listened. She was the second of three siblings — not the loudest, not the quietest — but always observant, often in her own world. From an early age, she showed signs of being both meticulous and emotional: the kind of child who would color inside the lines with intense focus, only to tear the page in frustration if one stroke went wrong.

Time, however, did its work.

By the time she reached her twenties, Serena had learned how to hold her emotions like a delicate glass — still there, still present, but steady in her grip. Her natural cheerfulness returned, stronger and clearer, now balanced with an inner calm. Her childhood temper had not disappeared, but it had softened, refined like sea glass — still formed from fire and force, but smooth to the touch.

Unlike many around her, Serena had no desire to follow in her parents’ footsteps. The world of production meetings, red carpets, and press interviews never felt like home. Instead, she was drawn to a different kind of hospitality — one not meant for audiences, but for real people. She enrolled in a university program in Hotel Management, majoring in tourism, where she discovered she loved structure, service, and the small but meaningful details that make people feel at ease.

For her internship, Serena chose Bali, far from the noise of Jakarta, yet close enough to home when needed. She spent a year working as a front office staff in a boutique hotel, handling check-ins, late-night calls, and the ever-changing moods of international guests. It was demanding, sometimes draining, but it shaped her. It taught her patience, problem-solving, and the quiet strength of staying composed when everything else was unraveling.

After that year, she resigned.

Not because she gave up, but because she was ready to build something of her own. That was when her father stepped in—not with pressure or persuasion, but with an offer.

There was a small piece of land near Melasti Beach, a place the family used to visit for quiet getaways. It wasn't much, just a stretch of earth with a view of the ocean and the promise of sunsets. Jeroen asked her, simply, “What would you do with it if it were yours?”

And so she began.

With her father’s support and her own savings, Serena designed and opened a small villa — nothing extravagant, but thoughtful in every way. She picked the tiles herself, chose soft linen sheets, planted frangipani trees along the entrance. Each corner of the villa carried her signature: warm, welcoming, and deeply intentional.

Now, Serena Ivy lives in Bali. Her days begin early, usually with a cup of hot tea in hand and a notebook by her side. She handles guest bookings, supervises the staff, and makes sure the rooms are always prepared with care — fresh towels, gentle lighting, a handwritten note by the bed.

She doesn’t chase wealth or recognition. Her joy comes from simplicity: a satisfied guest, a sunny afternoon, a quiet moment watching the sea breathe in and out. Every few months, she returns to Jakarta or Bandung, where her grandparents still live and her big family gathers over food, laughter, and old stories. But her heart always longs for Bali — the wind, the salt, the sky wide open.

To outsiders, Serena might seem like someone who stepped away from legacy. But the truth is, she carries it differently. Her life is a quiet masterpiece — built not with lights or scripts, but with steady hands and a peaceful soul.

As someone once described her:

“She’s like morning sunlight — she doesn’t demand your attention, but once she’s there, everything feels a little warmer.”

Written by

LUNETH.