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Video no. 1: "Fita Sports Car: Balikan Ang Sarap" by Fita

I chose this advertisement because it is nostalgic to me. The advertisement is all about a snack in the Philippines called Fita. It is a type of cracker that has nine pieces that has a circular shape to it. Fita crackers were created by the company Monde M.Y. San on the year 1935. The Fita crackers were their flagship brand, along with SkyFlakes crackers (Chew, 2018). The excellent afternoon snack, Fita, is well-known and adored by Filipinos for its wonderfully balanced sweet and salty flavor. The intended audience of this ad is comprised of people, specifically people of all ages. Additionally, Fita is very popular amongst children since it is a delicious snack. Because it is a food product, the advertisement is suitable for the audience since it is about replenishing nourishment. However, it can have some adverse effects, specifically on children. Early in their development, children are in the "pre-cognition" phase of their cognitive defense, which makes it unlikely that they will question the morality and purpose of advertising efforts (Smith et al., 2019). This can lead to a child having mental and physical development problems (Cordeiro, 2021). The ad shown here does not have any forms of Media Manipulation. The ad captured the audience's attention because of how catchy and nostalgic the ad is. This advertisement uses nostalgia to capture the viewers' attention because it affects their emotions and memories. Nostalgia marketing creates a positive, emotional sense by using well-known notions to associate a company with something for which customers have pleasant memories. To evoke memories of the past in their interactions with clients, several brands employ a strategy known as nostalgia marketing (Clark, 2023). This was present in the Fita ad because the featured ad had a similar structure in 2003, according to the youtube comments in the youtube video of the ad. There are several ways to employ nostalgia marketing, including through music and film.

Video no. 2: "Hungry Days" (1 - 4) by Nissin

Since I watched One Piece, this advertisement sparked my interest. The advertisement is about a famous food brand in Japan called Nissin. The ad comprised a cup noodle branded Nissin. The top brand of cup-shaped instant noodles in Japan is Cup Noodle, which was introduced in 1971. It is currently popular in 100 different nations and areas. Cup Noodles are one of the best foods you can eat at lunch and dinner. This ad's intended audience is people, specifically people of all ages, because it is about consuming food to regain sustenance. The advertisement showed the product Nissin Cup Noodles, a food product that is good for the targeted audience since the ad does not show harmful and explicit content. However, cup noodles are only sometimes healthy. Although low in calories, cup noodles also lack protein and fiber. They are also infamous for having high sodium, fat, and carbohydrate content (Swan, 2021). Since this ad features the anime "One Piece," the form of Media Manipulation it uses is celebrity endorsement. Many businesses have recognized the commercial prospects that anime characters represent for them as more and more people continue to watch and appreciate anime. As a result of this discovery, anime characters are appearing in an increasing number of Japanese advertisements nowadays (Kono, 2022). Like for this instance, the ad featured the anime One Piece.

References:

MondeMySan. (2020). Fita Sports Car: Balikan Ang Sarap!. https://www.youtube.com/watch?v=-GWV-hsNXQs

Game Player Link. (2020). One piece x Nissin Hungry days All Commercial 1 - 4. https://www.youtube.com/watch?v=NO5H_5HgDhk

Chew, M. (2018). Monde M.Y. San: Taste of Success -. Balikbayan Magazine. https://balikbayanmagazine.com/travel/wine-dine/taste-buds/monde-m-y-san-taste-of-success/

 Smith, R., Kelly, B., Yeatman, H., & Boyland, E. (2019). Food Marketing Influences Children's Attitudes, Preferences and Consumption: A Systematic Critical Review. Nutrients, 11(4), 875. https://doi.org/10.3390/nu11040875

Cordeiro, V. C. (2021). Understanding the Impact of Food Advertising on Childhood Obesity. Humanium. https://www.humanium.org/en/understanding-the-impact-of-food-advertising-on-childhood-obesity/ 

Clark, S. (2023). Nostalgic Ads Can Reel 'Em In. CMSWire. https://www.cmswire.com/digital-marketing/what-you-should-know-about-nostalgia-marketing/

Nissin Group. (n.d.)  Brands. https://www.nissin.com/en_jp/brands/ 

Swan, J. (2021). How Bad are Instant Noodles for Your Health? Parkway East Hospital. https://www.parkwayeast.com.sg/health-plus/article/instant-noodles-health-impact#:~:text=A%20vast%20majority%20of%20instant,%2C%20vitamin%20B12%2C%20and%20more.

Kono, K. (2022, June 29). Anime In Japanese Advertising - 4 Impactful Examples. Tokyoesque. Retrieved April 20, 2023, from https://tokyoesque.com/anime-in-japanese-advertising-4-impactful-examples/