Salesman and entrepreneur James Alton Bechand has more than 30 years of experience providing top-quality customer service to clients. He began working as a salesman with John Hancock Life Insurance Co., where he handled financial products such as life insurance policies. He segued into pharmaceutical, chemical, and cosmetic sales in his next sales role with Macaran Printed Products, where he managed sales in new territories in New York and the larger tri-state area. He grew sales from $186,000 to over two million in two years. Next, James Alton Bechand joined the team at S.J. Surnamer, Inc., in Queens, where he sold commercial printing to companies producing consumer products, and achieved the highest sales record in the company. In 2000, James Alton Bechand launched his first company, Aris Graphics, utilizing existing client relationships and drawing in new clients to ensure the company鈥檚 success. Approximately 4 years later he established Mesh Creative Group, which provides marketing for companies looking to build their brands and increase sales. Bechand studied at Niagara University, where he earned a bachelor of science degree and graduated cum laude.
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PIA and SGIA Form Partnership to Serve the Graphics Art Community
A New York resident and entrepreneur, James "Jim" Alton Bechand is the founder of Mesh Creative Group and Aris Graphics, where he assists his clients with their branding needs. In addition to managing these two ventures, James Alton Bechand is a member of the newly formed Printing United Alliance, one of the largest and comprehensive member-based organizations in the country. The Printing United Alliance was formed earlier in the summer of 2020 when Printing Industries of America (PIA) joined with the Specialty Graphic Imaging Association (SGIA). Previous to the merging of the two organizations, PIA served commercial printers while SGIA served the graphics, apparel decorators, and industrial sectors. The joining of the two companies provides members with more access across several channels. In fact, in a press release issued by the Printing United Alliance in May, an organization spokesperson highlighted the significant opportunity to streamline a wide range of services in one location. More importantly, the organization will be home to some of the most recognized thought leaders from around the country, events, and programming in the printing and graphic arts sector.
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Effective POS Marketing Techniques
Well-versed in marketing and business management, James "Jim" Alton Bechand provides communication solutions to clients through Mesh Creative Group, where he also works as CEO. Point-of-sale (POS) marketing is one of James Alton Bechand's areas of expertise POS marketing is a promotional strategy employed by many physical retail establishments. To succeed in implementing this strategy, start by making your displays visually appealing to customers. They should stand out against the background in visually bright colors and fonts. Complementing this with good customer service will reinforce a positive impression for the customer. Choose unique designs that garner attention from target customers. Even something similar to using bucket-shaped product displays at customer checkouts can attract customers. Furthermore, try to experiment with the product placement displays in different areas of the store and find which one attracts the best attention. Ensure the call-to-action words on your displays are short but straight to the point, addressing customer pain points with frequently searched keywords, especially those about convenience. HD monitors at the checkout counters can also feature entertaining content interspersed with messages highlighting the other store products. Many customers will be entertained and prompted to do some last-minute shopping.
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Tips for Protecting a Coin Collection
An accomplished salesman, James Alton Bechand founded Aris Graphics, a commercial printing company before establishing Mesh Creative Group, a marketing agency. When not busy developing both companies' strategic direction, James Alton Bechand enjoys collecting artworks and coins. Collecting coins is an enjoyable hobby while preserving an important element of history. There are some things that collectors can do to store coins properly to maintain their integrity for an extended period of time. All coin metals should be protected from direct sun rays, as these can be harmful to the finish and quality of their polished engraving. A tip to protect coins that are not touched frequently is to lacquer them. Lacquering protects the coins from the effects of water, air, and soil. Also, having separate storage for different coin metals is essential for long-term storage. A tip for that is housing the less valuable coins in folders or albums and keeping the more valuable ones encapsulated by using a third-party coin grading service.
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Resources for Members of the Printing Industries of America
A seasoned salesman with expertise in marketing strategy and commercial printing, James Alton Bechand is the founder of Mesh Creative Group, a marketing agency located in Fairfield, Connecticut. James Alton Bechand participates in graphics design trade shows and conferences and industry associations such as the Printing Industries of America (PIA). PIA and its local affiliates are the largest trade association of graphic arts, representing close to one million professionals and thousands of member companies throughout the US, Canada, and Mexico. Most PIA members also join one of the regional affiliates and receive several services and resources to advance their careers in the printing industry. Through the National Buying Program, PIA members receive access to savings from different vendors and discounts on overnight shipping and printing equipment or supplies. They also gain a free subscription to an industry magazine and access to PIA's technical hotline, where they can get free telephone consulting service. Another resource available for PIA members is PrintAccess, a buyer's guide available online that helps professionals find graphic arts services and products. Members who provide these types of services can also benefit from PrintAcess by listing their company in the database.
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Printed Industries of America Offers EHS Consulting Services
James Alton Bechand has owned and operated Aris Graphics and Mesh Creative Group for over a decade, during which time he has claimed numerous Pop Times Awards for Excellence in Graphic Production. Outside his work, James Alton Bechand supports a range of nonprofit and professional organizations that include the Long Island Senior Golf Association and Printing Industries of America (PIA). Since its founding in 1887, PIA has represented the interests of the graphic arts industry while providing educational, research, and other resources to thousands of member companies. The organization, which recently expanded through a merger with the Specialty Graphic Imaging Association (SGIA), also provides consulting services that include financial performance assessments and EHS advice. EHS consulting with PIA encompasses environmental, health, and safety (EHS) issues that impact the printing industry. The program offers consulting expertise through a combination of on and off-site fee based services. In addition to compliance with government requirements from the Environmental Protection Agency, the Occupational Safety and Health Administration, and the U.S. Department of Transportation, PIA鈥檚 EHS consulting program offers expertise relating to green certification initiatives. For further information on the EHS consulting program, visit www.printing.org.
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