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Welcome
The links listed above are all individual projects, they each contain a description and selection of my best work, ranging from fashion, typography, magazine design to film and photography.
Contact
If you would like to work with me, please don’t hesitate to contact me at [email protected]
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Photo
Fashion campaigns are often advertised to the public on billboards, so I made these to get an idea of what my photos would look like presented as a real life campaign on billboards. I was happy with the outcome, I think the billboards look realistic, there's a nice contrast between the black and white photos and red Guess logo.
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Photo
To start off, I just took photos of traditional kitchen knives in front of plain background, to suggest they could be used for anything. In the second set of photos, it's obvious a knife was used as a murder weapon. I created a crime scene in my bathroom by splattering red food colouring all over it and photographed the knife within it. I knew I wanted to feature the knife as a beauty object, but I wasn't sure how until I did some research and found an editorial from Vogue Paris, showing Gemma Ward using scissors to do things like cut her hair, eyelashes and nails. The photos turned out really well, bearing a hint of surrealism.
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Photo
With the high fashion, exclusive lookbook I had a clear vision of what I want it to look like, so my development was just about bringing that vision into life by using the right textures, colours, shapes and photos.
The zine-style lookbook was a little bit more challenging. At first I spent a week carefully putting all the best images together so the layout would 'flow', but after seeing it printed I decided against it. The viewer would be more likely confused than drawn in and charmed because there was simply too much going on.
I decided for much more simple layout with one, maximum two photos per spread. The images themselves are strong enough to stand out on their own and rather than using the parts of the poem again I split the lookbook into five looks, each with their own description.
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Photo
The first spread are thumbnails I took of food that I couldn't collect evidence of, as well as the photos I took of myself every few days. You can really see the changes I went through as the result of the project. I've always liked Barbara Kruger's work, her honest almost political concepts (and of course Futura font!) but after playing with the idea and trying it out, I decided against it. It would be a good idea to use her as an influence if I was to make a campaign against unhealthy weight loss or body image, but for a scrapbook it wouldn't work.
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Photo
Similarly as with the previous photos, these were taken with Nikon D7000 but instead of keep them in colour, I decided to have these in black & white. Originally, I had a different model intended for the photoshoot but he changed his mind at the last minute. This guy is the female model's friend and you can tell there's a noticeable attraction between them, which is what the Guess campaigns are about, the chemistry, flirting and playfulness. If she was posing with someone she was unfamiliar with, I don't think the photos would turn out as great as they did.
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Photo
The photos were taken with Nikon D7000 and edited in Photoshop, using mainly curves and colour fill. The photoshoot took place in an abandoned ruins of a pub that burnt down, which was perfect since it added the right amount of grunginess to the photos.
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GUESS campaign
The fun and flirty poses and very fifties but sexy styling are all part of the success of the Guess campaign by Ellen Von Unwerth. They caught my eye so much that I wanted to style and photograph a campaign for Guess myself. Overall there was two photoshoots taking place on two separate occasions, the first one with just a female model and the second with both female and male model. The styling is more grunge in the first photoshoot and sexy in the second. I experimented with the photos in both colour and black & white, printing on different kind of textures and also putting the final campaign into billboards, which I think worked the best, due to the combination of black & white photos and the red Guess logo.
photos I.
photos II.
billboards
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Photo
i-D magazine was one of the first magazines where the boundaries between fashion and art were assaulted. In the study I focused on the changes of i-D over the years and to what extent these changes have had impact on the overall design of the magazine. To do so I analysed a cover from four time periods, and compared them, highlighting the changes and contrast between the issues. Also, I investigated the concept behind i-D and what made it so iconic and different; was is the wink-and-smile logo representing the blink of the shutter on a camera that instantly caught your eye, the bright, graphic, punk design suggesting identity and reflecting London street lifestyle, or both?
As you can see in the last photo, the study was presented as a magazine wall, with blank pages meant for adverts and post-it notes around it with last minute reminders and touch ups.
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Photo
The final piece was a small pocket book (5x8 inches) with soft cover, printed on white uncoated paper. It only cost £4.95 to print and its size makes it perfect for those who prefer carrying a magazine around with them so it's ready whenever they need inspiration.
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24
brief - number 24
I decided to lose as much weight as possible over the course of 24 days, and record every aspect of it. I collected evidence of food and drink consumed every day, and photographed what I couldn’t archive. Every morning I weighed and measured myself, and I also kept a precise journal of what I ate and drank, how much I exercised and how I felt in order to illustrate what this drastic change in my daily calorie intake does to my emotions and body. Every few days I took a photo of myself to record my progress and included these in the journal as an evidence. I translated all the collected evidence and recorded information into a piece of artwork, using Candy Jernigan as my main influence.
development
the journal
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Photo
I wanted the journal to feel like an actual archive of all the 24 days, so I treated it like a scrap book, using typewriter-style font cut outs, stencils for the title, and I hand wrote some of my actual diary entries. All the food evidence is included, as well as every day weight, measurements, and detailed food diary. To take this project further I could potentially scan the pages in and have a book made out of them, but I feel the project would lose its touch and integrity. I usually prefer working digitally so to make something almost solely without Photoshop was a great change.
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Photo
Zine lookbook
- format: newspaper
- dimensions: A2 folded over - A3
- printing: laser black and white
- binding: staples
- material: newsprint
As part of my development, I was experimenting with the idea of zine lookbook. Something very far from a glossy, high fashion publication, cheap to make and available to all, just like a newspaper. The layout is simple with one, maximum of two photos per page and added detailed description of the dresses. I split the lookbook into 5 looks with each look having one A3 portrait photo, two A4 portrait photos and one or two landscape photos showing all the details and angles of the dresses as well as providing detailed written description.
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Runaway
I decided to make a lookbook promoting bridal wear, but rather than making a lookbook about ‘the best day of your life’ I decided to approach it differently; design a lookbook about the worst day of your life, the day you got stood up at the altar and humiliated and heartbroken, decided to run away. I got inspired by Great Expectations by Charles Dickens and poem by Carol Ann Duffy about his main character, Miss Havisham, whose fiance had left her hours before their wedding many years ago, and she’s still grieving.
My aim wasn’t to sell garments, I wanted to sell a feeling. Sadness, bitterness, hatred, despair, grief, heartbreak; those are all emotions we don’t usually see in bridal magazines or campaigns for wedding dresses, so it was a challenge. By experimenting with textures, colours, layout, text and shapes I believe I have managed to effectively draw the viewer in.
photos
the lookbook (final piece)
zine lookbook
supporting film
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Etc.
'Etc.' was a magazine project, accompanied by a personal study. Taking inspiration from Sibella Court and Jamie Reid, I designed a magazine aimed at creative individuals, but those ones with DIY attitude. The pages from the final piece were then locally exhibited along with analytical drawings and photos.
development
final piece
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Knives
what - a cutting instrument composed of a blade and a handle into which is the blade fixed, either rigidly or with a joint.
why - I have chosen knives as the focus of my project because I feel this subject matter has a lot of potential behind it. Knives were invented by humans for the purpose of survival, many years ago in stone age. Nowadays we use them every day as cutlery tools without even thinking about it. In books, films and art knives have always been used to create the atmosphere of danger, tension, violence and are often associated with butchers, murderers, crime, blood, misery, darkness, scars. I thought it would be interesting to use this concept of something evil like a knife and portrait it within fashion and beauty.
development
knife as a glamorous object
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