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Consumption of fast food

 The consumption of fast food has increased tremendously in past few years

This consumption has affected the whole generation. As shown in the above graph with the increasing year the consumption of people eating four to six-time per week is also increasing and that is not a good thing to have a healthy lifestyle, whereas youngsters who are the upcoming future are eating this kind of food in the highest proportion and that is spoiling there health as well as the future of the world.

Impact of fast food on health

 Currently, fast food has become a major part of our society. No matter the age, every individual is in this trap and even knowing the fact that it is a trap no one can resist this.

Excessive consumption of fast food has a very bad effect on the human body. Talking about the facts it is clearly shown in a survey held in America that almost 35.7% of U.S. adults and 17% of children are suffering from obesity and this is how American society is getting affected.

Rather than obesity intake of fast food has many other health issues, for instance, this can affect the blood circulation in our body and that leads to high blood pressure. Moreover, junk food also contains sodium and carbohydrates so that creates heart issues and breathing problems. It has almost double calories as of one-time meal but that does not include nutrition which is essential for our body

 The easy accessibility of fast food is making people lazy which makes people less concerned and free-minded regarding their health. Fast food has an impact on each and every section of the body, malnutrition is one of the most concerning health issues considering the child.

it is undeniable that these foods are almost ready to eat and accessible, but these have made human life more tough taking in way of health condition.

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Tips For Food Advertising

 Stay on top of trends in the food industry

You may not be a social media fanatic or active on half a dozen communication channels. And that’s okay. But knowing what’s trending among your diners can provide you with that small window of opportunity to skyrocket your sales.  Try creating your food ads around a trending restaurant topic or even have dine-in deals associated with a trending event. You’d be surprised at how it can help to boost your business.

Create stunning and high-quality menus

 Having a visually appealing menu that carries the personality of your restaurant serves to form lasting impressions among your diners. A pleasant menu marks the beginning of an enjoyable dining experience, given that it is the first thing most diners focus on when they arrive. It also sets diners’ expectations for the rest of their time in your restaurant. 

Play around with color

Colors aren’t just fun – when used effectively, they can affect consumer behavior too. A quick look at different restaurant ads around you will reveal a trend. You’ll notice that ads for fast food chains tend to use brighter colors that reflect energy while luxury ads often use darker colors to represent authority and sleekness.

Be effective when asking for an action from your audience

You’ve created a great restaurant advertisement. You’ve placed it on the best platform available. But you’re not seeing results. What could possibly be missing? How about a creative and effective Call To Action (CTA)?More than 90% of visitors who read a headline also read the CTA copy, which is why it’s so important to ensure that your ad’s CTA is specific, creative and linked to the objective of your advertisement. Make it irresistible for your consumers to take action. Give people a reason to click!

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ADVERTISING STRATEGIES 

 In case you're not seeing perfect outcomes from your organization's business publicizing, it might be an ideal opportunity to reevaluate your methodology. The universe of showcasing is continually developing, so what worked in the past may not generally be directly for current occasions. Obviously, there's nobody size-fits-all business promoting methodology, so you may need to consolidate a showcasing blend of thoughts to truly discover what works for your special organization. Simultaneously, there are some broad, comprehensive tips and thoughts you ought to have the option to work into your next publicizing effort. 

  1) Determine Your Goals  

 The initial phase in advancing your organization is delineating your objectives so you can make sense of the most ideal approach to accomplish them. For instance, would you say you are planning to develop your online life following? Or then again would you say you are planning to interface more with your neighborhood network? Would you like to build brand mindfulness or lift deals? When you choose precisely what you want to achieve, it turns out to be a lot simpler to spread out a strategy.  

  2) Find Your Target Audience  

 Since you have a dream, it's a great opportunity to see the individuals who are going as a piece of it. You can begin by framing a profile of your run of the mill client. For example, in the event that you sell rec center hardware, you can legitimately accept your regular client is it is possible that somebody who claims a wellness office or a competitor who needs to practice at home. When you decide a fundamental client profile, it's a great opportunity to go further and consider qualities, for example, age, sex, pay, and area. At the point when you have a general thought of who you're advertising to, making powerful promoting materials turns out to be substantially more natural.  

  3) Consider How Your Brand Is Viewed  

 The following stage is to see your organization's marking from a fair point of view. There are numerous parts of marking to consider, from your logo and corporate hues to the substance you put out via web-based networking media. Your objective ought to be to build up your organization as an expert in your field. Utilizing a similar exercise center hardware organization model, you would presumably need a smooth, present day logo that gives you offer front line gear. You could likewise put out substance that covers pertinent points, for example, activities and wellness counts calories.  

  Marking your organization is a significant piece of showcasing it, so you might need to upgrade your image's picture previously as well as while you rejuvenate your promoting. Keep in mind the intensity of great, proficient marking. You may need to re-appropriate to visual planners, marketing specialists, and different experts to assist you with getting your marking on track.  

  4) Test and Track Your Ad Campaigns  

 You would prefer not to focus on an undeniable publicizing effort until you've tried it and kept tabs on its development. You can begin by advancing a post via web-based networking media, and afterward monitoring the investigation throughout the following barely any days or weeks. On the off chance that the advertisement progresses admirably, you can feel great advancing it harder. In the event that it doesn't work out, you just spent a modest quantity of your spending limit in any case, so now you can redo it or scrap it totally. Online internet-based life and promoting stages make it simple to follow perspectives and transformations, so exploit those apparatuses.  

  5) Consider Your Timing  

 In a quick moving world, timing is everything. In the event that you run an eatery, you wouldn't promote your morning meal menu at night, correct? Consider when your intended interest group is destined to see your promotion, just as when it's well on the way to react. In the event that you sell office supplies, it bodes well to promote your items during the workday when office chiefs are putting in their requests, as opposed to during the night when they're not pondering office stock. While it might be enticing to drive your promotions into the world when they're prepared, attempt to hang tight for the most ideal minute, regardless of whether it's weeks or even months away. Focus on your significant network, your opposition, and whatever other components that could influence your perspectives, and afterward put your promotion out when the planning bodes well.  

   6) Seek Out Help  

 In a private venture setting, proprietors will in general wear numerous caps. This doesn't mean you ought to be relied upon to deal with the obligations of a whole promoting division all alone. In case you're not a gifted photograph manager, contract one. In case you're not ready to make proficient recordings, discover somebody who can. Putting out low-quality advertisements is less expensive, however it likewise discolors your image and once in a while yields victories. With regards to promoting, quality beats amount.  

  7) Try Low-Cost Advertising Options  

 You don't really require a colossal spending plan to publicize your organization. Of course, you may need to pay for publicizing content, yet you can even now advance your organization for barely anything on the off chance that you know how. Here are some incredible alternatives for ease business promoting openings:  

 Expos and other systems administration occasion's  

 Talking commitment  

 Network occasions  

 Client referrals  

 Online surveys  

 Informal exchange      

 Online networking commitment  

 Flyers  

 Business cards  

 Facilitating occasions  

 Client faithfulness programs 

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ADVERTISING

  INTRODUCTION

  Advertising is a showcasing strategy including paying for space to advance an item, administration, or cause. The genuine limited time messages are called commercials, or promotions for short. The objective of promoting is to contact individuals well on the way to be eager to pay for an organization’s items or administrations and tempt them to purchase.

WHERE TO ADVERTISE

Conventional promoting outlets incorporate papers, magazines, TV and radio broadcasts. Today, nonetheless, promotions are set about all over the place and anyplace, including:

·        Roadside billboards

·        Sides of buildings

·        Websites

·        Electronic newsletters                              

·        Print newsletters

·        Inside bills

·        Product packaging

·        Restaurant placements

·        Event bulletins

·        Store windows

·        The sides of cars and trucks

·        Subway car walls

·        Airport kiosks

·        Sporting arenas

·        YouTube videos

  CREATING EFFECTIVE ADS

Publicizing messages themselves are intended to convince a person to purchase an organization’s products or administrations. Indeed, even in business-to-business exchanges, people need to initially be persuaded to pick one item over another. To achieve this, promotions have five principle segments:

  ·         Feature - This is the key eye-catching message. “Got milk?” is an ideal feature. Or then again Wendy’s old, “Where’s the meat?”

·         Subhead - Some advertisement features need explanation, much like a book’s caption.

·         Body duplicate - The meat of the publicizing message happens in the fundamental segment where the item or administration’s highlights and advantages are featured.

·         Picture - Unless you’re publicizing on the radio, including an item photograph, or picture representing a key advantage is basic.

·         Source of inspiration - At the finish of the promotion you need to welcome the purchaser to make a stride towards working with you, for example, calling a cost-free number, visiting a site, messaging a specific number, or maneuvering into the drive-through window.

While promoting is the best way to ensure that your message will be seen or heard, it is costly by correlation with other advertising techniques. Hence, it is more well known with huge companies and brands than private ventures.

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What is the business?

Business can be described as an organization in an industry or enterprising entity in industrial or export activities. These agencies may be for-earnings entities or non-income organizations that perform to satisfy a charitable task or similarly a social cause.

There are 3 types of businesses

1.       Sole proprietorship- it is a small business in which there is only one owner. Revenue or profit in such businesses is very small moreover the number of employees working in this kind of business is generally 3 to 4. The personal liability is unlimited which means that sometimes a person if required, must sell his/her personal assets in order to remove the debts. The lifeline of such kind of businesses is very less. Examples of sole proprietorship businesses are Grocery stores, gas stations, restaurants, etc.

2.       Partnership business- In this kind of businesses the business is owned by 2 or more than 2 people. There are different agreeable terms that are signed between the owners. There are two types of partners, General partners and limited partners. General partners are those who have unlimited liability and if in any case, a partner dies, the partnership end at that point. Whereas in Limited Partnership business liabilities are limited and partnership terms do not get affected with the death of a partner in business.

3.       Corporation business- it is a business that has its own legal identity which has a separate identity from its owner. There is no limitation for the number of owners in this kind of business. Profit margins in this kind of business are very high.

  Business planning

Planning business is the most crucial part because in order to make a business successful it is important to make a proper plan for it. The first and foremost thing to decide as to whether to buy a franchise or to create your own business by comparing different aspects like what would be the profit difference between owning a business or buying a franchise. The second thing to consider is to check whether you have enough funds to start the business, or you can seek loans from the banks and calculate the amount of interest to be paid for it. Moreover, for opening a store you should have enough knowledge about the things required to run a store and attract more customers.