jcsocialmarketing

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How to Use Your Digital Annual Report as a Marketing Tool

Every year, your nonprofit publishes a digital report to recap your mission progress and provide financial context for supporters. But did you know that your annual report can serve multiple marketing purposes? A well-designed annual report can also serve as a crucial audience outreach tool to deepen supporter relationships and lay the groundwork for continued engagement.  This is especially true…

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How to Create an Automated Marketing Campaign: 5 Steps

As any nonprofit professional knows, implementing a thorough marketing strategy takes work. From segmenting audiences to drafting content to making cross-channel posts, tasks can quickly pile up and take more time than expected. Anything you can do to streamline content creation and lessen your staff’s workload will help you get more time back. That’s where automated campaigns come in. By…

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How to Drive Traffic to Your Nonprofit Online Donation Page

The more traffic you can drive to your online giving page, the more effectively it supports your fundraising efforts. Therefore, it’s your goal to promote your donation page using every resource in your nonprofit’s marketing toolbox to reach the widest possible audience.  To help you acquire more donors, we’ll share top strategies that not only raise awareness about your online giving form, but…

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Social Listening: What Is It + How Does It Help Fundraising?

Social media is an increasingly powerful fundraising tool, considering that 55% of people who engage with nonprofits on social media end up taking some sort of action. Your nonprofit may already use social media to spread awareness of its cause or share its work—but did you know that you could also use these platforms to acquire donors and cultivate strong relationships with them? You can…

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Running a Peer-to-Peer Campaign: 4 Outside the Box Tips

If your nonprofit has been running the same fundraisers on repeat, you might notice a lull in results. To acquire new donors, your nonprofit must monitor and adapt to new fundraising trends. By doing so, you can stand out and ensure your fundraisers continually excite your current supporters and bring in ones.  For instance, peer-to-peer campaigns have extensive room for creativity and…

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Mission Retainable and Donor Retention: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang

Donor retention is more than just a fundraising metric—it’s the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. In this episode, we sit down with Wendy Mercurio, Market Researcher at Bloomerang, to discuss the findings from their latest report, Mission Retainable: Research-Backed Strategies to Inspire Donor Loyalty. We explore: Why donors give but don’t always…

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Creating a Member Ambassador Program: An FAQ Guide

Your nonprofit’s membership program provides a sustainable revenue stream that you can rely on year-round. With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause.  But, if you’re just starting out or you…

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How to Transform Volunteers into Donors: 3 Expert Tips

Volunteers are some of your nonprofit’s most valuable supporters, dedicating their time and talents to further your mission. They also represent a prime group of potential donors. Since they already believe deeply in your cause and have positively responded to recruitment efforts, volunteers are naturally predisposed to support your organization financially—if you approach them correctly. The key…

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Gauging Your Nonprofit's Recruitment Approach: 4 Tips

As we enter a new year, your nonprofit is likely in the thick of goal-setting for fundraising, marketing, and more. However, achieving goals like increasing your capacity or improving team effectiveness is only possible with talented employees—and the best way to source the most ideal additions to your team is through recruitment. Yet, many nonprofits struggle in this area—according to a recent…

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Who is this for?

Social Media for Social Good Academy opens next week – will you be there? I’ve gotten a few questions as to who should take this course. It’s for the nonprofit person or social change agent responsible for social media – for the posting, for the creating of content, for the strategy, for keeping ALL the balls in the air. If you struggle with strategy, content creation, keeping gup with trends,…

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4 Sustainable Fundraising Revenue Streams for Nonprofits

Most nonprofits know how to capitalize on periods of elevated giving throughout the year, such as cause months, Giving Tuesday, and the year-end season. However, with so much fundraising focusing on maximizing these opportunities, it’s easy to overlook strategies to boost daily donations. When nonprofits want to grow their capacity or take on large projects, they need consistent, reliable…

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4 Stewardship Strategies to Strengthen Donor Relationships

Whether your nonprofit is celebrating the conclusion of a successful capital campaign, its highest year-end giving total to date, or great turnout and engagement at a fundraising event, your donors are critical to your achievements. More than that, their generosity empowers you to do more for your community and cause. Naturally, they deserve your organization’s gratitude for their…

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Social Media Trends Nonprofits Should Embrace in 2025

I have an exciting announcement – Social Media for Social Good Academy is open for 2025 enrollment! It only opens once per year, so don’t wait. Go to www.socialgoodacademy.com to get all the details. You can enroll in the basic program or upgrade to get a follow-up session one on one with me. Class starts Feb 12th so don’t delay! You will learn:  How to use the highest performing social media…

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Social Media for Social Good Academy - now enrolling

I’m excited and I can’t wait to tell you.  The doors are open to enroll for the 2025 class of Social Media for Social Good Academy.  Full details on the live training dates are HERE. (If you can’t attend any live, you’ll still get lifetime access to the recordings, slides, and all materials.) www.socialgoodacademy.com Enroll Now! Two pricing plans available It’s a more jam-packed, concise…

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4 Strategies for Mobilizing Volunteers on Social Media

If you’re an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. But you can also use social media platforms to strengthen another facet of your support base — volunteers.  Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities…

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How to Plan Your 2025 Communications Calendar

This past year had quite a few things NOT on my 2024 Bingo Card. But out with the old – and in with the New Year! Planning is pretty much my favorite thing, and I want you to join me LIVE to get your 2025 off on a great foot! I’ll be giving my annual live training – How to Plan Your 2025 Communications Calendar ​ ​ Click here to get access to the training – plus a BONUS, you’ll get all of the…

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☑️ Meta Verified for Nonprofits

I wanted to share some news from Meta that could impact the way you use their platforms. (If you want to stay on top of social media trends that impact nonprofits, be sure to come to this week’s Nonprofit Social Media Summit – get your free ticket here!) Meta recently rolled out an expansion to its paid verification program, Meta Verified, now open to nonprofits of all sizes on Facebook,…