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Using Twibbon, runners could show they are participating in the Marikenloop. With a follower audience of 2.050 followers, the target was set for 100, instead we ended up with 450 participants!
Year: 2011 Employer: Stichting Zevenheuvelenloop
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Promotion and the digital distribution of the event information brochure. Still relatively new at the time, we promoted the downloadable PDF brochure over various digital media and placed 25 QR posters throughout the event area.
Year: 2011 Employer: Stichting Zevenheuvelenloop
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During my internship at Stichting Zevenheuvelenloop, I helped setup and launch the first real social-media campaign strategy for the Marikenloop.
- Activating engagement with runners on Twitter and Facebook - Twitter Ribbon - Facebook photo competition - Implementing a social media narrowcasting feed - Realtime reporting and webcare
Year: 2011 Employer: Stichting Zevenheuvelenloop
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