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The Evolution of New Media

In our world where technology has been prominent, people have always relied on communication to strengthen their relationships. Interacting with friends and family across long distances has been achieved through media. Media has been convenient in people’s lives today and looking back to how it was developed says a lot about how the world changed since technology has been adopted.

Tracing back to the roots of media, it was said that the earliest methods of communicating across great distances used written correspondence delivered by hand from one person to another. In other words, they used letters. These letters were sent through postal services which started in 550 B.C.

In 1792, the telegraph was invented. This allowed messages to be delivered over a long distance faster and was considered a revolutionary way to convey news and information.

In 1890, the telephone was invented. A year after, in 1891, the radio was invented. Telephone lines and radio signals enabled people to communicate across great distances instantaneously.

In the 1940s, computers were invented. A machine that was used as a medium to use media efficiently.  In the 1960s, the earliest form of the internet was developed. Following a decade later, in the 1970s, Advanced technologies have been developed and the decade was known as the “Age of Technology”.

In the 1980s, New media started. Where means of communication was achieved through digital technologies such as the Internet. From then on, other media were developed. Google was created in 1998. Facebook was created in 2004 and Youtube in 2005. And in 2010, new forms of social media were developed.

The Media has influenced individuals on their way of living especially today that technology is widely used. It has helped people live an efficient and convenient life.

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Media refers to the tools of mass communication. Media today consists of television, Internet, cinema, newspapers, radio, magazines, direct mail, fax, and the telephone. Viewers can see some form of pictorial representation of messages through certain types of broadcasting and advertising. Images are visual representations, pictures, graphics, and include video, movies. Images are very useful in media to help get across messages effectively.

Media influence has become so powerful today that they can easily influence people positively and/or negatively. We also live in a society that depends on the media as a source of entertainment and information. Indeed, the media images affect both individuals and society which includes women, men, teenagers and younger children.

Today, our life will remain incomplete without media. For example, it provides an easy means of communication where people are able to contact friends and family from another side of the world. At the same time, media like television, radio and the Internet enhance our knowledge by providing access to information from all over the world. We can also receive different types of news or daily events through media, almost instantly, for example, through the Internet.

Generally, media has really played its role in each of us. The use of media can be both positive and negative to the individual or society. In a positive way, media makes our lifestyle easier, for example, we can get to know what is going on out there, locally or globally, within a short space of time. Even though there are so many benefits from media, we have to be careful not to let them influence us unknowingly. We need to be wise when using the media.

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THE EVOLUTION OF TRADITIONAL MEDIA TO NEW MEDIA

For years, there has been chatter in the industry that traditional media is dying, but I am here to tell you that traditional media is still very much alive and well. There is no argument that traditional media is undergoing a huge transformation and has required a “digital tune-up,” which has been crucial to its survival.

When we refer to traditional media, we are talking about media channels such as television, radio, print, and out-of-home. Now I want you to think back about the last 24 hours. How many of you have watched a TV show, whether it was on the TV or your tablet? How many of you drove to work and listened to the radio? Oh, and while you were on your way to work, did you see a billboard? I am willing to bet that you were able to answer yes to at least one of those questions, if not all of them, and it is further proof that traditional advertising is not dead. Let’s take a look at the different channels and how they are evolving.

Television                                                                                                       TV advertising has still proven to be a highly relevant channel. I suggest reading these two studies by Turner Broadcasting, which show that TV is the most powerful business driver for advertisers, and TV is a significant driver of social media engagement. In Nielsen’s recent Q1 2016 total audience report, television continues to have the highest reach out of all media when you combine live plus time-shifted TV. Yes, it’s true that traditional TV viewership has seen some declines over the years, and other forms of online video with highly targeted advertising opportunities seem very attractive to advertisers.

To stay relevant, the TV advertising industry is answering back by gradually shifting its focus from traditional mass targeting to specific data and audience-driven TV advertising, such as programmatic and addressable TV advertising. These methods are still in the beginning stages, and more and more cable providers and network television stations are adopting the technology. This is looking to be a huge emerging trend with the potential of significant growth for the TV industry. Experts are projecting that by 2019, programmatic TV will account for $10 billion of TV budgets compared to the $2.5 billion that was spent in 2015.

Another important evolution in the world of television is the penetration of subscription-video-on-demand (SVOD) programming (Netflix, Hulu, and Amazon Prime), which is now reaching 50 percent of U.S. households, according to Nielsen. Viewers can watch what they want, when they want. TV networks are recognizing the appeal of SVOD and actively creating new distribution channels of their own such as branded apps and websites in order to distribute their programming to viewers.

Radio Behind television, radio has the second highest reach of all mediums. According to Nielsen, on average, radio reaches nine out of 10 millennial each week. Some marketers will argue that radio is the most effective way to get your message across due to the fact that radio listeners are more tuned in and have a higher ad recall. Local radio, also known as terrestrial radio, still remains strong and is the main source of advertising revenue for this channel. With that said, the radio industry has done a great job adapting to the digital shift of consumers by creating a strong online presence. Streaming radio services such as Pandora and Spottily have created new and exciting advertising opportunities that allow you to reach highly targeted consumers when you want and where you want.

Print Out of all the traditional media channels, the print medium has suffered the most, as the industry was slow to adapt to the digital shift of consumers. Many have turned to free news sites, which mean publications, have had to put more of a focus on relevant and reliable content in order to reach a larger audience and boost their search engine visibility. Some large news outlets have done a great job of this and have managed to drive large volumes of traffic to their site, generating ad revenue through online video and display ads.

Out-of-Home When you think of out-of-home advertising, the first thing that may pop into your mind is billboard advertising. Well, this is certainly one avenue of OOH advertising, but the truth is, there are limitless opportunities in the world of OOH advertising. From billboards to transit advertising and putting your message on the back of a bathroom stall, OOH advertising has allowed marketers to reach consumers pretty much anywhere.

One of the biggest breakthroughs in recent years was the development of digital billboards. Digital billboards have brought significant advantages to advertisers. Businesses are now able to tailor their messages more effectively by having the flexibility to easily swap messaging in and out with huge production and installation cost savings. In summary, traditional media is far from dead but rather is evolving to meet the needs of consumers. In this digital age, it is important to focus your marketing strategies around delivering the right message at the right time and in the most engaging way possible. Fortunately, with the way traditional media channels have been able to evolve and adapt to this digital era, they are able to provide the advertising opportunities to help fulfill these strategies.

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Academic Stress

Stress has been part of every students life. Anything that creates a challenge or a threat to our comfort is a stress. Stress is a natural response to the body.All kind of stress is not considered to be bad because it helps people to perform well.One of the major cause of student stress is academic pressure.Academic stress is unavoidable for students.

In today’s highly competitive world and too much pressure from parents and teachers, students experience excessive academic problems like exams, too much homework and the inability to understand the lesson. A lot of students think that focusing and prioritizing will increase chances of success in the future,well its right but too much academic stress can take complete control over a student’s life, sometimes leading to depression.It can also make a student experience poor mental, emotional, and physical health.

Henceforth, the mental health of students, especially in terms of academic stress and its impact, has become a serious issue among school because of the increasing incidence of suicides among students across the globe. Students should be more aware and manage their stress by Staying positive or surround yourself with positive people. Students should learn to manage their time or create a proper schedule so you will not cram. Understand your academic capabilities, what is expected of you and try not to have unreasonable expectations.

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A major depressive disorder. Depression causes feelings of sadness and loss of interest in all activities. Depression is a common and a serious medical illness. It can lead to a variety of emotional, physical problems, the difficulty thinking, concentrating or making decisions and many more.

 Untreated depression increases the chance of risky behaviors such as alcohol addiction or drug. It also can ruin relationships, cause problems at work or school, and make it difficult to overcome serious illnesses. 

 Depression affects many people, especially the teenagers, no matter what their background. It can affect people of all ages as well and depression can lead to suicide.

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Success

“ Real success is something we should all strive to attain. In the world we live in today, we have equated success to riches, prosperity, fortunes, cars, houses and so many mundane things. Real success is way beyond the physical things we can see, real success is all about the feeling of satisfaction we get when we accomplish a task or do something, it is the happiness we get just by remembering what we have achieved and how we did it, real success has to do with a lot of positive feelings about ourselves and pride in what we have been able to do. For one to be successful, the first and most important thing one needs to do is to set goals. Only through the setting of goals can one really have something to pursue and claim success when we got those things or meet the set goals and target. A very important ingredient in achieving real success is determination.It is important that we get all the skills that are required for us to be successful in our chosen field.”

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Success

“Success”, there are a lot of definition of this word.But to me, success is waking up and being able to do the things I love everyday, which is reading,drawing and do calligraphy.Success is being able to do those things when I choose to, not when I have time to or when I’m able to fit them in between a bunch of other stuff I “have” to do.Success is being content and satisfied to do the stuff that I want to do.

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Corruption is a form of dishonesty or criminal activity undertaken by a person or organization entrusted with a position of authority, often to acquire illicit benefit, or, abuse of entrusted power for one's private gain. It has many different shapes as well as many various effects, both on the economy and the society at large. Most of the time politicians are the one who violate this crime.

Their are many factors that why politicians tend to corrupt. One of it's factor because of the greed of money that they desires. Another factor is the high levels of bureaucracy and inefficient administrative structures. Lastly is the weak civil participation and low political transparency.

But we could provide solutions for corruption. We should promote political transparency and access to information. Also we should empower the citizens because it will help to build mutual trust between people and government. Lastly reform public administration and finance management because it will improves the financial management and strengthening the role of auditing agencies. I hope that these words could be put into action.

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ACT NOW!

Life is full of choices, exactly. As a person with great sense of responsibility we tend to choose which is heavier and good. Priorities, that's what it's called. Setting up our priorities is very important because this helps us to have an organized flow of life and allows us to be on track on our own visions and missions. And not doing what is ought to be done or not choosing the heavier priority often gives us mountains of things to worry about.

Procrastination is the avoidance of doing a task that needs to be accomplished by a certain deadline. People who procrastinate often have the tendency to be cramming and mismanage their time. Procrastination has been linked to a number of negative associations, such as depression, irrational behaviour, low self-esteem, anxiety and neurological  disorders  such as ADHD. Others have found relationships with guilt and stress.

Procrastination doesn’t need to rule your life. With the right knowledge you will be able to train yourself to beat procrastination, and find your inner focus and motivation. Stop procrastinating amd act now!

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Hazing: nonviolent way

A hazardous social issues in school. No one has the right to torture you whether you are guilty or not. Hazing, also found in several colleges and universities, has been a lingering problem that has caused the loss of several young lives in the past decades.

Hazing only promotes a culture of violence and revenge. Those who have undergone acts of hazing would most likely also want to do the same to the next batch of recruits. This cycle goes on and on, destroying young lives or losing them in the process. Don't you feel guilty if you hurt someone else? There are sure ways to stop hazing instead of doing violent reactions. Like the following suggestions in my research fraternities can be engage and encourage and other associations to develop a reading program that assists non-readers in public schools, Assign a recruit to a certain village or subdivision and ask him or her to write letters to the homeowners asking them for donations of books that can still be used at our public school libraries and all new recruits will be brought to a barangay and they will be tasked to develop a program to help maintain the cleanliness of the community. 

Hazing is destroying one's life. People must stop violent actions to prevent this kind of actions. There are sure ways to prevent hazing that can't hurt someone else.

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Affiliations: Pledging Life to be Hazed for Passage

Call it what you may – an old-school tradition, a requirement to fulfill, a cure for boredom, or simply a nonchalant way to fit into the standards of society. If you look at it twice, one word does not tend to fit into the group – nonchalant. It is ironic to think that such a nonchalant reason to fit into something could turn out to not fitting in at all. Nonchalant is giving no care or no worries about everything. In short, it is embarking on something in a relaxed and calm way without putting into consideration the possible outcomes it may bear.  Point is, hazing is and will never be a nonchalant topic or an activity to discuss. Hazing has been an alarming problem ever since and is continuing to escalate as new ways of doing it continues to peak at a rampant rate. Such a bittersweet reality that we cannot deny having, and we cannot turn a blind eye against it. In fact, we shouldn’t. This issue is a matter of the future of the children of the world. If they are to be exposed in an environment basked in violence and hate, the future of this world could potentially be devastating, and the chances of regaining peace and coherence could be slim.

Numbers don’t lie. Glaring statistics from the University of Dayton, Ohio show that 1.5 million high school students are being hazed each year with at least 47 percent of students come to college already having experienced hazing. And 55 percent of college students that are involved in clubs, teams, and organizations experience hazing. That is in the United States alone, how much more worldwide? If we were to expound of what hazing is all about, it is defined as an action or situation to produce mental or physical discomfort, embarrassment, harassment, or ridicule (Lehigh University), or in short, it is to induce violence to someone as an assurance of total loyalty and longtime membership to a particular group, fraternity, or sorority. In the Philippines, at least 31 deaths caused by hazing were recorded since 1954 and 15 percent of these deaths involved 17 fraternities, mostly from learning institutions, universities, and colleges.  The stigma that this had caused did not leave every organization; whether school or community based, unscathed. Because of hazing, people are afraid to join such as they fret whether they had to be physically, emotionally and mentally scarred just to be in their organization of interest or not. It doesn’t have to be this way, it mustn’t be.

               Violence is never the answer to vow someone’s loyalty, cooperation, and dedication to an affiliation as these take time to develop and should require genuine and strong relationships within the members of the group. Hazing will only make matters worse as it would damage a person’s dignity and well-being to the extent that the consequences are so severe that it couldn’t be resisted anymore. It is true that providing a well-rounded atmosphere for newbies by the old members is essential to creating and fortifying bonds within the group, but this process needs a price to be paid. Hazing may come in different variations, but they all intersect at one point – dignity is degraded. Lots of people had indeed paid the price for pledging their lives for the sake of entering a group. Now, would you do the same? Think about it.

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DEPRESSION

“How are you? Really?” This is my mom’s standard line of questioning any time I dye my hair darker. In her mind, darker hair is equivalent to a darker mood. She’s on to something, but in my case, she has it backwards. I’m best at hiding my depression when I’m blonde. When I’m brunette, I feel authentic. I literally let a little more of my darker side show. When I’m blonde, I’m bubbly, social and easy to get along with. When I’m blonde, I’m the face of smiling depression.

Smiling depression involves appearing happy to others and smiling through the pain, keeping the inner turmoil hidden. It’s a major depressive disorder with atypical symptoms, and as a result, many don’t know they’re depressed or don’t seek help. People with smiling depression are often partnered or married, employed and are quite accomplished and educated. Their public, professional and social lives are not struggling. Their façade is put together and accomplished.

But behind the mask and behind closed doors, their minds are filled with thoughts of worthlessness, inadequacy and despair. They’ve usually struggled with depression and/or debilitating anxiety for years and have had some experience with therapy or medication. Many don’t disclose their depression due to fear of discrimination from loved ones or employers. “Oftentimes, I am the only person in this individual’s immediate circle who is aware of how he or she is feeling on the inside,” said Dina Goldstein Silverman, Ph.D., a licensed psychologist and assistant professor of psychiatry.

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PROCRASTINATION

        Procrastination is one of the most common social issues especially for the students, it happened a lot especially on making the task given by your teacher and must be done a head of time and all you do was nothing because you have though that it must be early to make your task. So instead of doing it, they used to play and watch movies for their leisure. Procrastination is also one of the cause of depression especially it tends to make you feel anxious of doing your task very late.

          It tends to feel us depressed when we did lots of task and we faced lots of problems. Depression is the most common issues that mostly teenagers are affected by this and somehow lots of people committed suicidal. Depression is when everything feels too hard. When you feel so low that things you previously enjoyed no longer hold that same joy. You wonder how you ever enjoyed anything at all. You wonder what other people have that you can’t get a hold of. You find it harder and harder to get out of bed in the morning. You drag yourself through each day. You find it difficult to go to bed at night. That low is low that it seems to take over, overwhelming you in a way that you could not have imagined beforehand. The effort to do the small things is huge. The pressure to do is even bigger. People always say you should talk someone, to tell someone, but how do you put words on something so hard to even understand yourself? How do you explain to someone that you want to live your life but also you don’t know how you can? How do you explain that this is no longer feels like a choice, that it controls you not the other way around?.

        On order to overcome these problems we must first learn and know how to discipline ourselves and learn from our mistakes because it makes us to motivate ourselves to overcome our fears and challenges in lives. Avoid procrastination because theirs no benefit we can get from it and to it. We must start doing our task now before it’s too late to regret it. Change will start from within ourselves and by that all things will gonna work out if you will also believe in yourself that you can make it happen.

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EXCESSIVE US OF GADGET

We know a days many people using most of their time just using gadget. Yes it's easy now to learn especially of our technology. But the more we focus in our gadget we don't know that we have no time to our self and to love our nature. Gadget can destroy ourselves or us, because of radiation also it can destroy your eyesite. But sometimes also gadget it can help also to us especially searching its easy because you can easily find the meaning.

Gadget it's also helpful to us because we can easily communicate to each other. We play games with friend's and classmate just like online games or offline. But we should not use to much of using gadget because it can destroy your self. But many people have no control of using gadget because of lack of sleep just use gadget. Maybe people don't what are the bad side of the gadget.

It can also deatroy our future, what if our future is more in gadget it makes many person lazy don't go school just to play gadget. Some people don'teat just to play gadget. They have no idea they destroy their self. What if our future that we dream is just gone because we destroy in our own way. We know that we love our gadget but we should also love out self that ww should put our mind that the gadget is not the one run our lifes but it's us we are the one that make our body healthy not gadget. If you love your self say no to gadget

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Gender Discrimination

Gender inequality, or in other words, gender discrimination refers to unfair rights between male and female based on different gender roles which leads to unequal treatment in life. The term gender inequality has been widely known in human history but not until the beginning the 20th century has the transformation of gender relations become “one of the most rapid, profound social changes” (Wright & Rogers 2009). Nowadays we are living in a developed world which is contributed by both men and female so why female have to suffer such that inequality which they don’t deserve to?

Longer working hours, imequality in employment and earnings, ownership inequality, survival inequality are some of the things commonly experienced by women. We are all given equal rights, but it seems like men have more power than us women. Nowadays, the paradox that makes women suffer adversities and put women into unpleasant situation is seen in every angle of life. A mindset wherein women being weaker than men must be stopped. Being a woman doesn't indicate that you're weak, being a man doesn't mean you are stronger. We are all equal and all of us must be treated equally, no matter what gender we have.

Gender equality has existed for a long time and in every area of the world, no matter where it is. It makes a lot of people suffer from it's consequences day by day. We must think of ways on how to stop this problem and raise and awareness about it. Hopefully, people can live in fairness no matter what gender they are.