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Flickr Google Analytics

Web analytics is frequently described while the measurement, collection, analysis and reporting of internet data. In essence though, web analytics is just the research of the numbers that sit behind all and any facets of your online activities. Nowadays, it's not just a website that's being measured, it's Facebook activity, Flickr metrics, LinkedIn insights and an entire host of other numbers.

For several those who have websites or who work in internet marketing, the focus is usually on Google Analytics, or something similar. Indeed, many individuals seem surprised that there are other tools offered to them. Profile

The important issue to keep in mind is that tools such as for instance Google Analytics can only measure items that happen on your website (it's very same of a supermarket's EPOS system): they can't measure your competitors'performance, your marketplace or analyse your website from a search engine optimisation perspective.

One confusing aspect for the owner of any website is that web analytics is frequently discussed as a pc software package. This is because most agencies and savvy website owners, use a web analytics package, typically Google Analytics.

Google Analytics includes a major advantage in this market: it's free! In addition, it happens to become a very capable system that competes with web analysis tools costing £000s. However, this clouds the truth that the data needed to accurately model a website's traffic, it's user behaviour and the external internet environment should, and can, originate from multiple data sources.

Typically, this data should really be used at all stages of internet marketing. Some obvious uses are: https://www.flickr.com/people/analyticshelp/

Assessing your competitors'web presence and what they're targeting

Identifying relative weaknesses in existing webpages

Understanding the impact of off-site marketing like article databases and blogs

Improving the ROI of pay-per-click advertising campaigns

Identifying which online partnerships work and no longer working

To achieve all this requires use of, and understanding of, a number of tools which includes Google Analytics, browser plug-ins such as for instance SEO Quake and, potentially, serious SEO software packages like WebCEO or SheerSEO.