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Tips for making your Shopify store a success

 

 

Tips for making your Shopify store a success

A mobile-friendly Shopify store also helps all around with things like content marketing and SEO, so it should be one of your first priorities before the launch.

Compress Your Images to Reduce Loading Times

Run Each New Page through Google's Mobile-Friendly Test

Minimize Unnecessary Plugins on Your Site

Use an Upsell App to Increase Your Shopify Success Rate

Upsell apps like reconvert can help to increase average order value with a minimal upfront investment, ultimately leading to even higher ROI.

Using suggestive selling tactics in your own store is one of the best ways to increase your average order value from every transaction.

Invest Resources in Marketing Channels with High ROI

Online advertising is great, but sometimes brands find the most success with less competitive channels. Consider diverting a portion of your marketing resources towards less competitive channels:

SEO and Content Marketing

Affiliate & Referral Marketing

Form Strategic Brand Partnerships

Create and Utilize Your Email List to Its Full Extent

Email marketing forms the backbone of many huge brands' marketing operations, and for good reason.

It's one of the best ways you can recapture abandoned carts, stay at the top of consumer minds, and provide valuable content that converts casual customers into loyal followers.

Ensure Your Shipping is Fast & Reliable

In the age of Amazon shopping, ecommerce customers expect lightning-fast shipping.

If your store doesn't provide fast shipping, or even worse, products arrive damaged. You'll likely see a flood of bad reviews, returned products, and lost customers.

To avoid that, make sure that your products are shipped and delivered promptly.

 

Prioritize Stellar Customer Service for a Higher Shopify Success Rate

Bad customer service can mean a lost customer and a negative review for your business. On the other hand, great customer service can be the start of a customer's journey towards being a loyal brand follower.

Here are a few tips you can use to improve your store's customer service:

Reduce Waiting Times

Use a Live Chat App

Take Customer Feedback Seriously

   Focus on High-Ticket Products with High Markups

A low product markup means you'll have to use the minimum amount of resources possible to earn each purchase and stay profitable. This can be especially tricky in the beginning when you're trying to build awareness of your brand and get customers to purchase.

A markup of at least 200% means that you won't be cutting it too close for most products, and you'll have ample resources to make a significant profit on every purchase.

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