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EVALUATE: Transect Walk

From what I understand with our discussion, our barangay did not have any comprehensive documents of the disasters that occurred within it up until recently when the government required so.

The timeline that has been provided was gathered through a discussion and recollection of our Barangay Captain, Leonardo Dangayo.

The common disasters our barangay face are land erosion, rock fall and flooding, due to being on a mountainside and close to a river.

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EVALUATE: IEC MATERIALS DEVELOPMENT

Issue 1: The health promotion of physical exercising and home gardening in this time of pandemic

Key Messages:

1. We’re living in a very stressful time, and the fact that we need to stay inside our house for a very long time for safety sake is exacerbating that.

2. Taking care of your well-being through activities like gardening and exercise is important. Mental and physical health is important.

3. Prolonged isolation can lead to depression. At least have something to sooth those feelings, that aren’t alcohol and drugs. Exercise and home gardening are effective suggestions.

Final Message (27 words)

While staying at home and keeping yourself safe from COVID, you might lose touch with your mental and physical health. Home gardening and exercise is highly advised.

Issue 2: The debunking of disinformation or disinfodemic (misinformation, fake news) regarding the COVID vaccine

Key Messages:

1. Cutting off your ill informed friends is counter-productive and makes the disinformation issue worse.

2. The change starts with you. Getting your information from credible sources like WHO, and correcting the ill informed with it can hopefully elicit discourse and start a culture of verifying before believing

3. Admittedly it is scary to engage in these conversations because sometimes it does end up with aggression and ad hominem, but maturity should tell you that proper netiquette is the way to go.

Final Message (27 words)

We live in a “headline” and “clickbait” based culture, which makes it easier to discourage people from getting vaccinated. With reliable sources, we can debunk these lies.

Issue 3: The continued observance of the minimum health protocols NOT only to mitigate the risks of contracting COVID, but also adapting it as a “way of life”

Key Messages:

1. Unfortunately, by the looks of it, COVID-19 is not going anywhere anytime soon, so it is best to make it a habit to be sanitary and respecting a certain distance.

2. As the kids on twitter used to call it, “cultural reset”. The culture has been reset and there is no turning back. Even if, say, in theory we eradicate the virus, the systems and legislations that has kept us safe for this long have already been put into place and there is no undoing that.

3. It is not that hard to imagine a culture where people practice basic sanitary measures and social distancing. I’m actually very glad that no snatcher wants to steal my phone or wallet out of fear of catching COVID. See? Look on the bright side.

Final Message (27 words)

As it turns out, “NEW NORMAL” means that there is no going back to the old normal. We have to get used to this way of living.

Issue 1

Issue 2

Issue 3

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EVALUATE: Application of Principles

SOURCE: PIA Ifugao Facebook Page | https://web.facebook.com/photo/?fbid=251240460381939&set=a.224012663104719

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My Theories and Models Mind Map

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REMEMBER WHEN?

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STAND-UP REPORTING

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SCREEN TEST

MAKEUP PROCESS

MEDIUM SHOT

CLOSE-UP

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TO NOT RUSH THE JOURNEY

A PERSONALITY PROFILE FOR MS JOYCE ANGELA JOVES

Maybe it is the culture, or maybe it’s just jealousy.

Either way, a lot of young people like me feel this “time constraint” for each major milestone in their lives. That once you exceed that, you are a failure. Joyce Angela Joves, Miss Anj as we referred to her in this interview, is proof that you can go on to achieve greatness despite some duds in your journey. There is no shame in that.

Greatness. I would think that, to varying extents, it’s what we want to achieve. To have our name mean something after all this is done.

The words that really spoke to me was “… you’ll always arrive somewhere.” 

Boy, did she.

After six years of studying BA Communication in SLU, and ample time of soul-searching on a beach in La Union, she went on to work as a researcher for Kapuso Mo, Jessica Soho. She said that she had to decline two job offers from international companies to get the KMJS spot. It was a win-win for her whichever job she chose.

And to have your first job be a researcher for one of the most popular shows on Philippine television. It is astonishing to me.

I’m quite comforted by the thought actually.

There’s an element of trusting the divine in “you’ll arrive somewhere”. It’s as if no matter how turbulent the tides and waves are, trust that you’ll always arrive at shore.

Often, shame is attached to taking your time. Sometimes, for a lot of people, it looks selfish and insensitive. At least that’s how I feel in my case. She said she did experience that shame, she just chooses not to engage in those conversations.

People.

Many times in this interview, she would mention how much she likes engaging with people, and how that is her driving force in what she does. From the productions to the White and Blue publication to her life after graduating, chances are she is there because she wants to tell people’s stories.

In her KMJS job, she is often assign to stories of people with unusual or severe medical issues who need financial help. There is a whole different conversation about the ethics of covering stories like these, but with her, you don’t get the sense of that.

So much so that she has kept in touch with the families of which she has covered. You can tell that there is something more there, and not just mere transactional.

She then moved on to work for Summit Media, which handles a lot of the top-line magazines in the country. Cosmopolitan, Esquire, Candy, Preview, and many more.

Going back to the engaging with people aspect of it, the pattern is still there, it’s just celebrities now.

This interview was very insightful in general, especially to us young and confused college students. We’re all different and we don’t have the same pace as everybody else.

Jim, I don’t get why you’re so worried. You’re still very young.

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MY BROADCAST GUIDE

Engaging, sensory, and active. These are my main keywords in terms of what I’ve gathered from the videos. It is quite fascinating to me how, as much as TV broadcasting is a visual medium, you command attention through your voice and no through your look. As mentioned in a lot of the videos, you are not the story, you are the storyteller.

The standupper, from what I’ve gathered, helps supplement the broadcast in aspects where it falters. The audiovisual medium fails to make the story a full sensory experience. That’s where the standupper comes in, by letting the audience live vicariously not only through their storytelling but through their experience. For this, it helps to give audiences a sense of dimension.

In terms of strong broadcasting voice, I was surprised to learn how similar the exercises and conditioning is to professional singers and technical vocalists. A lot of the exercises that were presented are things that I keep in mind when I sing. Breathe from your diaphragm, do not smoke, keep hydrated, and refrain from straining and vocal obstruction. These were things that I’ve already been doing prior, although one thing that stood out for me was that vocal power does not equal louder volume. This goes back to the idea of commanding presence not through your visual presentation but through your voice and delivery. “Vocal folds” are after all organs in your body that require care, especially in this field, and shouting is an effective way to destroy that.

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VISION BOARD

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My Favorite News Presenters

SCORPIONIC WOMAN

For my favorite local news personality, I would have to give it to miss Karen Davila. To be clear, this isn’t because she is a trending meme at the moment or what have you, it also isn’t because she is a Scorpio like I am. I just had memories of admiring her and her approach during my late high school years, when I would wake up at 4 AM to jog and turn on Headstart on ANC. It was very cutthroat, not really for the sake of it being rude or demeaning, but really just to cut through the chase and clear the air. This was also around the time of the elections, I believe, so she was interviewing politicians and garnering some internet attention because of it. In a nation where you would think that people are already sick of politicians beating around the bush, we have her, Karen Davila, scorpionic woman, uses her “stinger” when she needs to

"THE MOST PROMINENT OPENLY GAY JOURNALIST ON AMERICAN TELEVISION"

Let’s face it, us queer people don’t have that many options when it comes to visibility in the Filipino Mainstream Media. You’re either a comedian, or a beautician, maybe a BL star if you’re lucky... and conventionally attractive, so Anderson Cooper does give me a vision of the “what else?” Anderson Cooper is one of the most reputable television journalists in the United States, with shows like Anderson Cooper 360 on CNN and 60 Minutes on CBS. What really put him on the map is his disaster journalism, the most notable ones being his coverage of Hurricane Katrina and the Haiti Earthquake. It’s kind of just a shame that I have to look to foreign ground to find a gay role model that you can’t mess with. Who’s the closest we have? Kilimanguru, maybe? I guess similarly to Karen Davila, I kind of just look up to strength and power in what would be unsuspecting places. That is what I want to represent in my future endeavors

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Hi, I’m JIM and I Make Weird Things With My Laptop

Nice to finally meet all of you! My name is Jimmig Malingan. You can call me Jim, or Miggy if you’re my mom. I am 20 years old. I am PROUDLY from Ifugao.

I’d say I’m mostly a visual artist in the making, but I do other things too... That is an understatement. I do a lot of things, actually. I overwhelm myself a lot with the amount of miscellaneous things I’m able to do, so I’m not going relay that feeling of overwhelm to you. For now, let’s just say that I can draw and I can paint. Also make electronic beats.

Okay I’ll stop.

Prior to shifting to BA Communication earlier this year, I spent about 2 and a half years in BS Architecture. Although it did teach me a lot about design theory, visual techniques, and the dangerous sport of having a whopping 2 hours of sleep everyday, there was a gradual feeling of misalignment towards the field. It isn’t so much resentment, it was more so a feeling of unfulfillment, trickling in ever so slowly. I wanted to do more, and it was getting harder and harder to ignore as the semesters went on.

Long story short, I emailed my mother a 28-page letter of the emotional turmoil I underwent in Architecture and my desire to go somewhere more spiritually aligned. True to my chaotic ADHD-induced nature, it was laid out like a fashion magazine.

But now that all that’s behind me, Hi again! I hope we can be friends.

I hope I can find like-minded souls with whom I can make off-the-wall surrealist audiovisual art installations with. If not, someone to talk to will suffice.

BA Communication, at least to my understanding, checked most of the boxes in term of what my skillsets were and where I see myself heading towards in the next decade or so. It’s not that I want to be a “media practitioner” for the glitz and glamour of it, not at all.

I want to inspire.

I want some kid from a place in the corner of the earth to see me on TV and go “That! That’s what I want to be”. Oh to be the one to show people, youth especially, that you don’t have to follow the status quo to be valued and loved. It would be an honor to be somebody’s “Eureka!” moment. My younger self would have needed that the most.

That’s all... for now.

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BAGUIO COVID-19 UPDATES; 72 New Cases, 71 New Recoveries

March 22, 2021 – 72 new cases of COVID-19 infection has been recorded in Baguio City on March 22, 2021, 6 PM. While there are no newly recorded COVID-19 caused deaths, 71 cases have recovered.

In the recent report by the Public Information Office (PIO) of Baguio City, the 72 new cases were gathered from contact tracing (CT) with 32 cases, expanded testing (ET) with 18, 18 cases were symptomatic, while 4 were from others. There are a total of 715 active COVID-19 cases, while recoveries have reached 6,117. Death toll is at 117, totaling to 6494 cases.

The same report announces lockdown on the following areas; San Antonio Village- Purok 3, Dizon Subdivision- Loro Street , Camdas Subdivision- Purok 5, Riverside and Tandang Sora , West Modern Site- Purok 7 , North Central Aurora Hill- Purok 2 , Brookspoint- Puroks 5, 6, and 7, Middle Quirino Hill- Purok 3, Block 7 , Dontogan- Garden Villa, Green Valley , Irisa-, Purok 15, St. Joseph Village, Purok 14 , Ferdinand- Purok 3 , Bayan Park Village- Purok 7 , East Quirino Hill- Purok 4, Blocks 2 and 3 , Lower Quirino Hill- Purok 1, Tabora Street, Purok 4 , Ambiong- Puroks 1 and 3 , Brookside- Puroks 1,2,3 and 7 , Gibraltar- Purok 4 . South Central Aurora Hill- Purok 4 , West Bayan Park- Evangelista Street.

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BAGUIO MIDLAND COURIER: Still Standing, But How?

 The Baguio Midland Courier has been around for decades now, but as an Ifugao person, I must admit that I am coming into this near empty-handed. I would’ve preferred to look into the history of Ifugao press, but it seems as though that would be hard to trace. Not only do we not have any notable publications in the province but the ones that do come to mind that cover events in Ifugao are ones  who are academic in nature or affiliated with certain organizations and not entities of their own.

This is my second best option.

I did come across the Midland Courier in the past, although I did not pay it much mind. Of course it wasn’t until I did my research did I realize how much of a force it was. It isn’t particularly the first publication to circulate Baguio, there were many ones that came before and with it, but it definitely is the oldest one to survive.

Maybe we should start with the context. Begin to the point before it began if you will.

It was the beginning of the 20th Century. The Spaniards left, and the Americans took over, so the logical next step for them is to succeed at where the past colonizers have failed. One of those things is to take political control over the Cordilleras. That kind of explains why Cordillera in general is more American than it is Spanish, adapted culture-wise.

So here steps into the picture, dear old Baguio City, which was revered by the American troops for its cool climate, in contrast to the scorching tropical weathers of the lowlands. They thought it would be a good idea to turn the place into a vacation spot. That of course lead to the modernization (by western standards) of Baguio City.

Where am I getting at? Good question.

It’s the mining. Of course it is. A couple of publications at the time questioned the intentions of the Americans as to why they were so eager to construct the difficult Benguet Road no matter how irrationally high the spending for it was. It couldn’t possibly be something as innocent as making vacation houses for the troops, right? Somehow, in retrospect, they were right, but it must be said. If it wasn’t for the mining industry in Baguio, the city wouldn’t have been as developed, or as popular to the rest of the country, and we wouldn’t have our first pieces of homegrown journalism, which is surprisingly also concerning the mines.

Fast forward to World War II, the Japanese took over sovereign power, and Baguio City wasn’t safe from the bombs. There was heavy censorship in terms of journalism. The only things that slipped through at the time were propaganda pieces by the Japanese.

Of course this didn’t last. Tomoyuki Yamashita surrendered in Kiangan, Ifugao (which only takes a jeepney ride from our house, though I’ve never been to the shrine. Shame.) Little to none of us in the modern day Philippines have any remnants of a successful indoctrination tactic by the Japanese colonizers. They did leave us with a couple of things, though. A lot of generational trauma, and Baguio City being in shambles, along with the rest of the Philippines.

After the war, there was a boom in publications being produced in the city, One of them was Baguio Midland Courier. Because it’s the things in life that you silence that will blow up in your face eventually.

This is part of the efforts to restore Baguio City to its former glory, and again, a huge part of these efforts is the mines. If we learned anything from the Americans, it’s that if we are faced by the threat of economic crash like we are right now during this pandemic, we look to the homegrown mining industry.

The Baguio Midland Courier began its operations in 1947, and was founded by brothers, Sinai and Oseo Hamada. The first issue started with only four pages, four columns on each. Alongside that came its own printing press, Baguio Printing and Publishing Co., Inc.

Right off the bat they swore to live by the motto; Fair, Fearless, Friendly, Free. Which if you come to think of it, is quite a nod to the 5 elements of ethical Journalism;  truthfulness, accuracy, objectivity, impartiality, fairness, and accountability, although I do believe this was coined way after the first issue of the Midland Courier. Also you’d expect a publication called “Baguio Midland Courier” to have its scope delimited to concerns of Baguio and Benguet, or at least start from that point. Nope.

In the article published by Sinai Hamada, founding editor of Midland Courier at the time, on its first issue, he made it known that it is somewhat of a responsibility for the publication to cover stories of interest for all of Cordillera. He made references to Baguio being the gateway to the rest of the region, thus the wider and more ambitious reach.

The problems around these times were mainly concerning the machinery used for its weekly production. That of which needed some funds. To supplement that, investors and advertisers were invited in and soon enough, five years later to be exact, they would have their hands on the Babcock flatbed printing press, which was capable of producing up to 1800 copies per hour.

The struggle they had to face then was to prove its worth to the Cordilleran masses, which the editors admittedly found difficult. See, people at the time favored the national publications based in Manila and did not see much need for a community publication.

In came the 50s and 60s, which lead to the rise of radio and television as the household media, along with the rest of the world, really. The first radio broadcast in Baguio was from New York’s “Voice of America”, while the first actual Baguio-based radio broadcast began in 1958 with DZBS, otherwise known as Voice of Baguio. Makes sense, right?

Not only that but it’s mother company, Radio Philippines Network or RPN, was responsible for bringing colored television to Baguio City back in 1971, after expanding from radio to television in 1969.

This significantly affected not only the Baguio Midland Courier but also the community paper industry in general at the time, in terms of advertising revenue.

While looking for parallels in Philippine History that I can correlate to the Midland Courier’s timeline, one question stuck to mind; Did Baguio Midland Courier shut down during Martial Law?

Turns out, it didn’t. it was garnering some prestige in the early 70s if anything. Although according to a research by Kenneth Robles (2016) there was a significant drop in sales during this period, only to skyrocket again as soon as Martial Law ended. But get this, there was an increase in obituary entries during the time of the Martial Law. Quite a dark thought to ponder upon.

1986 was when the EDSA Revolution happened and the country saw another boom in terms of Media and Journalism. Capitalism was back in style, everywhere. Reagan was the president in the United States at the time. His “Reaganomics” policies reeked in our country somehow. There was an air of competition in general amongst the media outlets. Everyone had a bit of taste for some greed and luxury. That was until the earthquake happened.

One of the most prevalent pictures to come out of the 1990 Luzon Earthquake was the image of the ruins of the Hyatt Hotel, located then at Camp John Hay, Baguio City. I watched this roughly 2 hour live broadcast of the 1990 earthquake by ABS-CBN, where they interviewed this woman who said that this might just be God’s punishment to Baguio being “too materialistic”. 

I digress.

The internet came to the Philippines in 1994 and became more popularized at around 1997. The Baguio Midland Courier officially went online in 2007. Apparently majority of the consumers of its online format are Overseas Filipino Workers.

Today, Baguio Midland Courier stands strong in their 74th year, and has proven to be resilient in withstanding all of the turbulent events and difficult competition that came and went with the times. With all the accolades under their name, the news, commentaries, editorials, and adverts tailor-fit for the Baguio City and Cordilleran lifestyle has made Baguio Midland Courier a significant part daily Bagui living.

And to that, I pay nothing but respect.

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Reportage Analysis

1. Who owns each publication? What are their political and/or business connections and interests?

The publications in question are Rappler, Philippine Daily Inquirer, and GMA News. Rappler is an online-based news publication founded by Maria Ressa in 2012. This publication is probably most known for its opposition towards the Duterte administration and the “cyber-libel” and other legal proceedings targeted against it which began in 2018. The Philippine Daily Inquirer was the first privately owned publication to be established during the Martial Law. It is currently majority-owned by Pinnacle Printers Corporation, under the Rufino-Prieto Matriarch, one of the richest and most prominent families/dynasties in the Philippines. GMA News and Public affairs is the news division of GMA Network Inc. owned by Felipe L Gozon. GMA Network is one of the top media networks in the country and has long been in competition with ABS-CBN, which was shut down last year.

 2. What information is highlighted in each article?

Rappler’s article emphasized more on the president’s misplaced priorities, especially when the briefing was supposed to be about the crisis at hand which is the COVID-19 pandemic. Inquirer’s article opener is quite funny to me despite it being straight news supposedly, because it emphasized on the inconsistencies of the president saying it is not about red-tagging. He of course, went on to red-tag. GMA News was much more “play safe”, and quite frankly, I do not blame them either, seeing what happened to the ABS-CBN franchise last year.

 3. Why do you think does each article written in such a way?

There are many factors that go into each article’s style of writing. Apart from what was mentioned above; the owners of each franchise, the publications’ reputation, its connections to the higher powers, its connection to the people and the grander scheme of things, the main thing is AGENDA. Upon further reading all three articles, all of which present almost the exact same facts, only arranged differently. All of which follow the so-called “inverted pyramid”, but varying on what is emphasized and how they would emphasize it.

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MY STORY IDEAS

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MOJO Project