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Thoughts On Crucial Details For Local Business UK

Search Engine Optimization-How To Bring More People To Your Website

Search engine optimization seeks to enable business to increase their visibility and therefore, increase their business profits. By customizing your content to suit the search keywords that are used by their target audiences, websites can realize the benefits of it. This article provides more information about search engine optimization and how it can be used.

Your website's header may be the first thing visitors see, but the footer of your website is also equally important. You can use your footer to your advantage and assist spiders as they navigate through your site by duplicating your main navigation and making sure your footer links are redirecting visitors to your site's most important pages.

To make your website more "crawl-able" for search engines, you should ensure that your website has a complete site map. If you do not know how to make one, you can find free site map generating tools online. Making your site more search engine friendly will give you a better chance of increasing your site's rankings.

Purchasing SEO software might sound like a good buy, but you should always avoid these types of automated systems. If you are not knowledge enough to construct your own campaign and you feel that you must spend money, do so by outsourcing your SEO work to a real person or company. Your business is too important to leave in the hands of software.

Using the appropriate keywords in the right places is absolutely vital. These keywords should be placed in strategic spots where web crawlers take their data from. Examples of places from where web crawlers gather data are the titles, URLs, image names, and page headers. There are many more but this is where you should concentrate the bulk of your efforts.

The site map page is used less and less by modern websites, but including one can be vital for search engine optimization. Regardless of its utility to website visitors, the site map is very useful to search engine indexers. A comprehensive site map ensures that all of a website's pages are visited by search engines, improving its ranking.

An excellent program to use for search engine optimization is Google's AdWords tool. With Google AdWords you will be able to look up how popular keywords and keyword phrases are, allowing you to select the most popular keywords for your search engine optimization. This will result in better search results for your pages.

With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. If you flood your content with links or even if you post a link that doesn't blend with the context of the content, the search engine may refuse to pull it up. You could even be punished as a result.

One way to enhance your standing in website search rankings is to improve the time it takes your website to load. Search engines are looking to deliver the best possible experience to their searchers and now include load time into their search ranking protocols. Slow loading sites get lost in the mix when searchers get impatient waiting for sites to load. Explore ways to optimize your loading process with solutions like compressed images, limited use of Flash animations and relocating JavaScript outside your HTML code.

Hopefully, now that you have a better idea of what to do when it comes to search engine optimization, you have an idea of what strategies you want to implement towards your success. Apply all that you learned about search engine optimization from this article and success should follow before you know it.

    Shop local: how you can support local businesses during lockdown

Local businesses provide a significant number of jobs and services for residents. By reducing the need to travel long distances for work, products and services, we can help reduce our carbon footprint. We are invested in supporting local businesses as part of our policy to address the climate emergency.

Q: How can I support local businesses during lockdown?

A: When you need to go out for essentials, use locally-owned shops nearby instead of visiting large retailers.

Many local businesses are now offering online or click and collect services that are easy and safe to use. Purchasing products locally online, instead of using a large national retailer, could be the difference between an independent business surviving, instead of closing.

Q: What local shops can I buy from online?

A: Several shops in the town centre, Old Town and at the indoor market, such as Portside Soap Company, Natalie’s Home Fragrances and others, offer an online delivery service. Use this to buy your loved one a beautiful, unique gift for valentine’s day or their birthday.

https://www.thecomet.net/things-to-do/how-to-support-local-businesses-in-lockdown-7074802

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Exploring Quick Systems Of Holidays And Travel

What are your beliefs on Travel Advice?

Travel Tips And Tricks Anyone Can Use

If you are thinking of taking a trip and simply do not know where to start, you have come to the right place. Recreation is fun but to be sure your travel plans go off without a hitch, you might find the advice and tips in this article handy. So listen up!

When travelling out of the country, make sure someone back home has a detailed copy of your itinerary. Make sure they know where you'll be staying and have a way to contact you in case of an emergency. This is also good on the off case that something happens to you they can find you.

If you will be driving to your destination, fill a family member or friend in on your destination and planned route to get there. If something were to happen to you while driving, this person would be able to alert officials of your intended destination and the roads you would have been traveling on.

When about to travel an important resource can be talking to friends and family about where you are traveling. Often one can gain helpful information that would have not otherwise be obtained. The advantage of talking to a real person can result in beneficial information that can make all the difference between an enjoyable trip or a miserable one.

Take along at least one dressy outfit with you when you travel. The more formal clothes are, they harder they are to pack and care for. Nevertheless, making the effort to bring one set of classy duds prepares you to take advantage of unplanned opportunities that may arise on your trip. You don't want to miss out on a wonderful dinner invitation because you have nothing to wear but shorts!

If your travel budget is somewhat elastic, consider splurging in ways you normally wouldn't. Pamper yourself a little. An uncharacteristically lavish expenditure can form the memorable core of your vacation. It is simply a fact that some of the finest services, most exciting experiences and most memorable sights cost a good bit of money. On a vacation, indulge yourself by taking advantage of some of them.

If you are having a problem picking a destination to travel to then make a list. Make a list of the top places you want to visit and then rank them. From that list you can then research how much it would cost to travel and pay for expenses while in that area, this can help narrow your decision in picking places you want to visit in the near future.

International travel can be quite fun. On the plane flight to your destination, bring along a phrase book and try to learn a few phrases in the language of the culture where you will be spending time. You do not have to be fluent in the language and many locals will be delighted that you tried to learn a little bit of their language. Do not be shy about mistakes. Most people will appreciate you tried to learn a little bit about their culture.

When traveling anywhere, don't assume that the bus service will be bad. The bus services anywhere can be very helpful. They are cheaper than a taxi of car rental service and can be utilized anywhere that you go. You also don't have to go through all the hassle of renting a car.

Isn't creating your own personal travel plan a lot of fun? As you have seen in this article, there are a lot of ways this can be done and no two plans or will yield the same results. There are also lots of customizable options that can work with your trip and budget.

Travel sector angry at Grant Shapps' 'misleading' advice against holidays

Transport secretary’s warning not to book holidays in the UK or abroad because of Covid puts jobs at risk and confuses tens of thousands of UK holidaymakers, say industry bosses

Last modified on Wed 10 Feb 2021 17.09 GMT

The much-anticipated great British summer may have been greatly exaggerated, if comments made on Wednesday by transport secretary Grant Shapps are anything to go by.

Just weeks after cabinet colleague Matt Hancock suggested that 2021 would be a bumper year for British holidays, and revealed he’d booked his own in Cornwall, Shapps advised against booking any sort of trip, in the UK or abroad. Speaking on Radio 4’s Today programme, he said: “On the shrinking chance that there is anybody listening to this interview at this stage, and thinking of booking a holiday under the current circumstances … please don’t go ahead and book holidays for something which, at this stage, is illegal to actually go and do, whether it’s here or abroad.”

His comments have angered the travel industry, which is fighting for its survival. The Country Land and Business Association (CLA), which represents 5,000 rural tourism businesses, said many of its members face ruin.

The CLA’s director of external affairs Jonathan Roberts added that 300,000 jobs were at risk. “Government has been telling us we can look forward to a great British summer, but now says we mustn’t book any holidays at all,” he said. “This mixed messaging risks confusing members of the public and damaging rural tourism businesses, which are in dire need of some good news.”

https://www.theguardian.com/travel/2021/feb/10/travel-sector-angry-shapps-misleading-advice-against-covid-holidays

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Guideline Ideas For Quick Methods For Best Home Business Ideas

How do you feel on the subject of a Home Business Job Ideas?

Top Tips About Home Business That Anyone Can Follow

Owning a home business has many benefits, including being your own boss and having flexible hours. You can choose the type of business that you have a passion for. This article is packed with tips on operating a successful home business, so read on and put them to work for you!

One good way to jump start your home based business is to send emails to your friends notifying them of your business. This will not only give you your first set of customers, but they can also act as advertisers as they tell more and more people of your business.

When approaching a home business, it is important to know where the biggest opportunity lies. Internet-based businesses are the biggest thing in today's world, but they also come with some of the biggest risks. Therefore, one of the most important parts of starting a home business is making sure that your product or service is going to fit a profitable niche. Schedule regular hours each day to work in your home business. Running a home business can easily consume your entire days and most of your nights if you let it. Don't ever forget that the most valuable asset any small business owner has is their health. Maintaining regular business hours allows you to keep work from encroaching upon the rest of your life.

To stay away from tax sticker shock, take the time to pay your taxes on a quarterly basis. You can do this by filing estimated taxes with the IRS. Otherwise you may be in for a very big bill come tax time. To learn more on estimated taxes and how to file, visit the IRS website.

Interested in starting a dog walking business? This can be a great idea if you love dogs, would like the daily exercise, and are comfortable handling dogs of different sizes. Recruit potential clients by putting up flyers at vets' offices, at the local dog park, or at the grocery store.

Your website needs a banner page. This will enable you to swap banner links with different webmasters that you know. This affordable method of increasing traffic is simple and beneficial to all parties.

Don't let success or failure go to your head. A successful business does not equal a successful human being. Likewise, a professional failure is not the same as a failed person. Remember to separate your professional persona from who you as a person. This will insulate you from both depression and arrogance. Do lots of research about potential customers in advance of starting your business. Knowing who you plan to market to will help you attract them to your business. Design your website according to how the target audience prefers to interact with their online choices.

Find out what type of business interests you and suits your needs. Determine what your goals are and figure out what you are capable of handling. Do something you have an interest in. You will find it easier to succeed in a business you have a personal interest in or love for.

Be forthright and pragmatic with the prospects and goals you have for your home-based business. Do you offer a great product that people will always be interested in? Do you have what it takes to run an honest business?

As you can probably tell. there are many things that can be done to make your home office more productive. Use the above advice to begin and maintain a successful home business. Best of luck to you!

    A Year Into the Pandemic, Don't Fall Behind by Failing to to assess work from home risks

The COVID-19 pandemic ushered in a new way of working.

As companies shut offices and other workplaces under stay at home orders, employees have had to work from home or remotely.

The benefits of telecommuting are obvious: Businesses can reduce overheads such as rent and electric bills, while staff can work efficiently from home and achieve a better work-life balance. Yet, as the pandemic has played out, a host of previously overlooked risks have emerged, primarily worker health and wellbeing.

As staff continue to work from home out of full sight of their employer, so the chances of them developing a serious physical or mental condition have increased. These range from common musculoskeletal disorders such as neck and back pain, carpal tunnel or eye-strain to more complex mental health issues like anxiety and depression.

This has been exacerbated by the fact that many companies had no formal procedures in place initially for remote working and ensuring their employees had the right equipment to do their job from home. On top of that are the added stressors of uncertainty about job security, relationships, homeschooling and caring for a family member at home.

“Many employees are just grinning and bearing it, because they want to hold on to their jobs and keep the working from home perk,” said Dennis Tierney, national director of workers’ compensation claims at Marsh.

“That means we’re not seeing much reporting of injuries as a result.”

And because employers can’t be physically present in a worker’s home, it’s harder for them to disprove allegations. It’s only a matter of time before they are inundated with a wave of lawsuits.

“Poor ergonomics in a home office may not result in physical ailments until there has been significant exposure,” said Daniel Kitzes, an associate at Fox Rothschild.

https://riskandinsurance.com/a-year-into-the-pandemic-dont-fall-behind-by-failing-to-assess-work-from-home-risks/

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Some Helpful Questions On Fast Programs For Network Marketing Opportunities

Find Out The Network Marketing Secrets The Pros Won't Share

Network marketing can be a major source of main or additional income for you. This kind of marketing is not rocket science, but it does require some knowledge so that you don't end up losing money. This list of tips should instruct you on how to become a successful network marketer.

Picking your spots in network marketing is incredibly important. You won't be able to pitch a product to just anyone. Make sure you're sticking with a niche market and always advertising to those people more likely to join your network. Remember, there's something in it for them too, so make sure they know it. Much like trading stocks, you must figure out what risk you are willing to take before joining any network marketing company. Can you afford to take it on full-time, or only part-time? At what profit point would you be able to quit your current job and take it over as a career? These are questions you must answer before signing up for anything. If you make people who sign up for your downline in network marketing to feel like they're becoming part of an inner circle, they'll be more motivated. The most important thing to do is KEEP them feeling like they have special access both to you and your marketing strategies. Give them the tools they need to make you both great profits!

Objections should be handled by the technique of Thank, Agree, and Show. Thank them for their comment, agree with an aspect of what they are saying and then show them the answer to their issue. This shows confidence which builds their respect for what you are doing. The more confidence they have in you, the more likely they are to join.

Remember that as a network marketer, you are representing a legitimate company even though you are acting independently. This means that showing a bad attitude or misrepresenting a product may result in you being dropped from the company, which in turn could result in losing your entire network and all future profits from your sales. Think of network marketing as relationship marketing. You need to build a level of trust between you and others in your network. The better the relationship between you and others in your network, the more loyal they will be, which translates into more marketing and sales efforts from them. The harder your network works, the more money you earn!

It is very important for you to gear the content of your network marketing website towards the demographics of the type of people you want to sign up for your business. If you only speak English, then it's not a great idea to offer translation on your website, for example.

You can use the internet to build a network of contacts in a short period of time. You can also generate leads for your business. You will be a step ahead of other businesses who are still doing their marketing the traditional way.

If you apply these tips, you can create a campaign adapted to your audience and products. If you make these tips yours, you can really make some nice profits.

Watchdog group alerts FTC to COVID-19 claims being made

The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs (which also operates the National Advertising Division) initiated a case involving an MLM called Gano Excel.  The company, which is based in Chino, CA, was originally founded in 1995 based on the cultivation and marketing of Ganoderma lucidum​, commonly known as the Reishi mushroom.  

Gano Excel markets a number of different dietary supplement, functional coffee and personal care products based on Reishi as well as other fungal ingredients.  The products are manufactured in Malaysia and are marketed via network marketing affiliates in a number of countries including the United States.

In a statement issued this morning, DSSRC said that it had flagged a number of coronavirus treatment claims being made on the products by sales associates as well as inflated earnings claims.  The matter has been referred to the Federal Trade Commission for possible enforcement.

 Among the claims DSSRC said being used on social media platforms were:

In addition to policing product claims, DSSRC also has the mission of making sure the earnings claims made by MLMs are compliant with federal guidance, which would apply to MLMs marking all kinds of products and services. In mid 2020 DSSRC put out a guidance​​ in conjunction with the direct selling industry to help companies avoid making inflated earnings claims.  These kinds of claims formed part of an FTC complaint against industry giant Herbalife, which the company settled by paying a $200 million fine and agreeing to changes its business practices​​.

In the case of Gano Excel, the DSSRC statement said among the deceptive claims being circulated by Gano Excel were:

https://www.nutraingredients-usa.com/Article/2021/01/13/Watchdog-group-alerts-FTC-to-COVID-19-claims-being-made-by-MLM

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Identifying Swift Approaches For Learning To Read Games

Tips On Encouraging Your Child Learn To Read

One of the most reliable teaching procedures for children is to make use of products the child has a natural affinity for. Teaching reading to your son or daughter is no exception to this rule. Our children (as I'm sure virtually all kids) have a natural fascination with animals. From the outset we had wonderful success making use of their natural curiosity and affection for animals to teach the basic formations and sounds that are associated with the images and letters. This naturally evolved into employing the same to help in teaching reading to them as well. You'll find plenty of children's magazines offered for you that are dedicated to the animal child association. As our children got a little older we even signed up for one or two of the magazines for them. You talk about creating an interest! Just wait until the kids realize that every so often the postman delivers them a gift. They couldn't wait and it certainly made it easier for us with teaching reading to all of the kids. If your kids are having a hard time to read or maybe having a hard time to get excited about reading, make use of something that they will be naturally excited about. For us, the animal stories and magazines were an excellent way for us to begin teaching reading. Get a hold of a magazine that appears to suit the age range of your children. For little children, I advise one that features big sparkling vibrant photos with interesting facts. An example of our favourite kid's publications is Zoobooks. Several even have interactive puzzles and games your child can learn and play. A simple search on the internet of animals + kids + mag will come up with many options for you. Teaching reading to your kids is 100 times simpler when you employ the use of a subject that children naturally want to find out a lot more about. Something that we learned was that once one of the mags had been used and was no longer up to date, they made great resources for the kids to cut several of the images out and make bulletin boards, calendars, and it made a great start in reaching the next stage of reading by learning to make up their own stories and adventures making use of the photos they cut out and the ideas from the publications! Whatever choice of methods you are considering making use of to teach reading to your child, I definitely recommend using some great children's magazines.

New educational app helps children with reading & spelling

In Germany, between five and ten percent of the population suffer from reading and spelling difficulties. For around 40,000 children per year, these shortcomings lead to learning problems at school and affect their self-confidence. This frequently goes so far that they completely lose the desire to learn.

Linguists, computer scientists and psychologists from the University of Tübingen and the Tübingen Institute for Learning Therapy (Tübinger Instituts für Lerntherapie, TIL) have now developed the digital educational game ‘Prosodiya‘ for tablets and smartphones to help children who are struggling. “Many children with dyslexia have problems recognizing the rhythm of speech and where the stress lies in word syllables,” says Heiko Holz, one of the developers and a research associate at the Seminar for Linguistics and a doctoral student in the LEAD Graduate School & Research Network at the University of Tübingen.

These difficulties are a real impediment to learning to write, the researchers explain. That is because the stress given to syllables plays a major role in applying important spelling rules. “For instance, in stressed syllables, long vowels in German are denoted by an ‘ie’ or an h , (e.g. ‘fehlen’, ‘Biene’), while short vowels are indicated by ‘ck’ (‘packen’) or double consonant letters (‘rennen’). Anyone who hasn’t mastered these rules for signalling vowel lengths is missing a crucial building block of German orthography,” he goes on to say.

https://innovationorigins.com/new-educational-app-helps-children-with-reading-spelling-difficulties/

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Fast Tips And Tricks Of CBD Oil Home Business - The Promising Options

The Clinical Advantages Of CBD

Cannabidiol, or CBD as it is widely known, is one of many chemical substances that make-up cannabis. Cannabidiol was first recognized by a German doctor, Reinhold Voll, by carrying out a medical subtraction when he was searching for an unknown substance that caused an individual to have anxiety attacks. He chose to test the extract for his investigation. He saw that half of the individuals who took the extract from the cannabis plant displayed improvement while the other 50 percent did not demonstrate improvement. After even further examination, he learned that CBD has the same therapeutic characteristics as THC, which are the psychoactive substances found in marijuana. In order to make use of CBD, you will need to buy cannabis oil extract that includes CBD exclusively. You must never buy pure CBD due to the fact that it is ineffective due to the fact that it cannot cross the blood-brain barrier. It needs to undergo an oral or intravenous first injection to reduce its effect inside the body. Cannabidiol must be formulated in high dosage so that it might realize its medicinal objectives. These reports have uncovered that CBD is reliable in decreasing the symptoms of assorted stress disorders, like chronic pain, depression, schizophrenia and post-traumatic stress disorder. Health practitioners do not encourage people to consume cannabis or CBD because there isn't any corroboration that there is any long-term health advantages. So, what dosage of CBD oil would be perfect to take care of stress? You'll notice a number of brands of CBD soft drink and capsules around in the market these days that hold as high as forty doses of CBD for relieving a variety of medical ailments. Taking in large amounts of CBD in supplements and pills can possibly result in very bad side effects consisting of sleepiness, giddiness, confusion, problems in sleeping, queasiness, and weight loss. In addition to the health rewards of CBD, it in addition has a few detrimental negative effects, including mild sedation, problems in swallowing, and higher blood pressure. Even though it is most effective in helping individuals who are diagnosed with medical conditions and disorders of the central nerve system, like epilepsy and Alzheimer's disease, CBD may have some favourable influence on some individuals affected by major conditions like cancer. Having said that, more scientific studies need to be conducted to determine its exact benefits. As of now, CBD remains to be the most encouraging natural medicine for diseases including cancer, AIDS, and Alzheimer's.

    Bill to Legalize CBD in Dietary Supplements Gains More ...

While action on H.B. 8179 has been on pause, industry leaders are encouraged by the traction and bipartisan support it’s gaining in Congress.

In September, the Hemp and Hemp-Derived CBD Consumer Protection and Market Stabilization Act of 2020 (H.R. 8179) was introduced to Congress in attempt to regulate cannabidiol (CBD) in dietary supplements. If passed, it would be the first non-medical CBD product to be approved and regulated by the U.S. Food and Drug Administration (FDA).

And while no tangible action has been taken on that bill since its introduction, U.S. Hemp Roundtable (USHR) has been working behind the scenes to gather the support of now 30 co-sponsors of the bill. The newfound support, as well as input from the FDA, has industry participants hopeful the bill will pass.

Jonathan Miller, general counsel for USHR, says gathering the new sponsors has been the result of both asking USR members to send emails to their state representatives as well as holding virtual meetings with nearly 200 political offices across the country. The effort has resulted in bipartisan support: 18 of the bill’s sponsors are Democrats, while 12 are Republicans.

“While everyone is familiar these days with CBD, most members of Congress and their staffs are not familiar with all the nuances, what the FDA has done, what the FDA hasn’t done,” Miller says. “It’s been a real educational process, which makes the fact that we have 30 co-sponsors such a big deal. To take initiative is so complex and so nuanced.”

In addition to congressional support, the bill has also received support from more than a dozen industry organizations and nearly 50 companies, according to a white paper from U.S. Hemp Roundtable.

https://www.hempgrower.com/article/hb-8179-cbd-dietary-supplements-gains-congressional-support-update/

    I came across that review on At Home CBD Business when doing a search on the internet. Be sure to pause to share this blog if you enjoyed it. Thanks a lot for taking the time to read it.

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Getting The Answers For Quick Systems For Forex Today

Reliable Forex Tips That Will Help You Succeed

Forex is a financial market that deals with trading currencies. Currently, the foreign exchange market sets the value of different currencies. The market is set up to assist international trade and investment. This article will introduce and give you some tips on how to succeed in the forex market, and what to do when trading. Don't believe the hype when it comes to forex trading. Forex trading is not a get rich quick scheme. You will not make hundreds of dollars overnight. It is an investment plan that can cost you significant amounts of capital. Forex trading is an endeavor that should not be undertaken lightly. When trading in Forex, risk management is always more important than profit. It only takes a single catastrophic loss to wipe out your entire account unless you are careful about managing your risk. Remember, if you lose too much, you don't have enough capital left to continue your Forex trading. There is a lot more art than science when it comes to correctly placing stop losses in Forex. A trader needs to know how to balance instincts with knowledge. You can get much better with a combination of experience and practice. Do not underestimate the power of experience. Make trades, study, and learn. The best Forex traders are those who have been doing it the longest. An experienced trader can see what looks like a great trade on the surface, but they'll know from experience that it's not a good bet. Keep practicing your skills as that is the only way to learn. Be careful when choosing your broker. Some brokers are fake, make sure and do your research and choose reputable brokers. Some brokers are not a good fit for your trading style and knowledge level. If you are a newbie to trading, choose a broker with a high level of customer service and training regarding the ins and outs of forex. Learn when to cut your losses. Decide how much you are prepared to potentially lose, and get out as soon as you reach that point. Don't spend any time hoping the situation will turn around: the chances are it will only get worse. You will always have the opportunity to recoup your losses with another trade. You must come up with a simple, yet productive method of trading Forex. If you find that you have too much information jumbled up in your brain, try to eliminate some of the information that is not all that useful to making wise decisions. Simple may be better for how your mind works. You need to analyze historical data to get a better idea about how the market works. Once you take the time to revisit previous charts, you will be able to find a pattern that may happen to the indicators when it occurs again. It will help you create a great trading plan with successful entry and exit conditions. This advice is good for new traders and those less experienced ones because some of the best advice comes from seasoned traders who are successful. This piece has terrific tips that are sure to prove invaluable to beginning Forex traders. Traders that are committed, diligent and open to advice from experts find good opportunities.

      HotForex Wins The 2020 "Forex Trading Platform Of The Year" Award At The Business Day 8th Annual Banks & Other Financial Institutions Awards

Established in 2010, HotForex is a registered brand name of the HF Markets Group of companies.

Speaking on the award, the Country Director of HotForex in Nigeria, Ope Abiola, said “winning the award is a testament that HotForex is a Leader in Financial Trading. We dedicate this award to our loyal clients and partners who place their trust in us. This award will only spur us on to continue to provide the best possible trading environment to our clients”

HotForex has already joined the ranks of the World Finance Top 100; a great honor earned for excellence in offering innovative products, outstanding customer service and unparalleled trading conditions. In just ten years, it already boasts:

HotForex clients enjoy an award-winning client-centric experience. They can diversify their portfolios with CFDs on Forex, Metals, Energies, Indices, Shares, Commodities, ETFs, DMA Stocks, Bonds or Cryptocurrencies. In addition, a wide range of account types, trading tools and educational resources are available for traders of all levels of experience.

In ten years in the business, HotForex has displayed a continuous commitment to its core values of Honesty, Openness and Transparency, which are reflected through multiple regulations and licenses under the unified brand name HF Markets Group.

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Realize Results With Your Home Based Business With These Options

If you are just establishing your own home business, or you have been in business for many years, there's constantly something totally new you'll learn to enhance your business. The market is constantly evolving, and you will need to change to remain on top of it. The advice in the following paragraphs could help.

If you are searching to make some additional money by establishing a home-based business, see if you can establish an affiliate marketing business. While this may seem new and confusing to most, it's actually a simple and easy plan. You simply direct traffic to a website and get compensation out of the product sales.

Make sure you keep valid reports of all your home based business activities. It's all too easy to put off pesky record-keeping responsibilities till you feel like working on them, but make an effort to keep everything pertaining to your business updated which means you will not be overwhelmed and stressed at a later time.

Have a professional attitude from the start. Get all you need to demonstrate you're an experienced entrepreneur in advance. This would include business cards, a business telephone and business e-mail address. Ensure that all the significant information is written on your own business cards, so when you hand one on, try ask for the name of the person you have given it to.

It's vital that you set up a comprehensive business plan. This plan might possibly alter somewhat as time passes, and you might even choose to forget it completely. A business plan will serve as your mission statement, outlining how you wish to see your business improve. Your business plan should be updated every now and then.

Have a detailed log of all business expenditures, including distance driven and materials purchased. Make sure you attach applicable receipts. This can help you at the time you need to submit accounts for tax purposes. Furthermore, if your business is ever audited, it's going to be much easier to deal with the evaluation if you have thorough, day to day accounts.

It is advisable to setup a separate bank account for your home-based business. It is important to keep your personal finances and the business financials split up. This is so you can easily show tax man that you're not embezzling money or planning to avoid paying out taxes for your business. It's going to result in significantly less aggravation when tax time comes around.

Any time you operate an internet business, get a P.O box for your business "snail mail." Posting your own home address on the web isn't a good move, but working with a P.O. box can certainly help secure your home and personal privacy. Additionally, it may help your business to seem much more professional.

If you plan on hiring additional staff to work for you in your home business, you ought to consider first building your own personal leadership style. You have to specify limits and think about how you will provide proper training, support, and discipline of your would-be staff members. A fully created management style will help you to convey your requirements for upcoming workers.

By putting the strategies outlined in this article to work, you are able to keep your home business booming. Regardless of the kind of business you run or how much expertise you possess, you may still gain from these suggestions. Use what matches your needs, and your business will continue to be successful.

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The 4 Best Technical SEO Companies of 2020

No matter how great the content on your website is, your hard work could amount to nothing without proper technical SEO. 

Technical SEO gives your site structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about. 

URL structuring, robots.txt, redirect codes, canonical tags, .htaccess files, load time, and many others. It all matters.

Do all those things sound unfamiliar to you? No? 

Well, you don’t need to.

Tons of companies already know this stuff and it’s really easy to work with them.

That’s where this guide comes in. 

Our team at Neil Patel Digital researched, reviewed, and listed the top technical SEO companies on four criteria: 

Outstanding customer reviews.

Awards, impressive clientele, and a long history of delivering stellar technical SEO work.

Thought-leadership—consistently publishing of insightful articles and trends on the topic.

A strong reputation amongst other SEO professionals.

From these criteria, we found technical SEO companies you can trust and what they’re good for:

The 4 Top Technical SEO Companies in The World

Neil Patel Digital – Best for Technical Content Structuring

Webris – Best for Technical SEO Audits

Salt.agency  – Best for Enterprise Technical SEO

Orainti – Best for Ecommerce Brands

Without further ado, let’s dive into what makes us trust and bet our reputation on these companies. 

1. Neil Patel Digital – Best For Technical Content Structuring

It’s been touted over and again that content is king. While there’s truth in this, what most people never take into consideration is content structuring. 

Neil Patel Digital is the go-to SEO company for excellent content structuring.

Well, don’t take my word for it. Let me show you why. 

From our years of extensive search engine optimization experience, we found that for content marketing to work and power long-term SEO strategy, it must have the right structure. 

This is a key piece of our comprehensive SEO program.

And what have we to show for doing this, you ask? 

The result of doing this speaks for itself: 

Over 3 million visitors per month on this blog. All built from scratch.

Content was a huge part of this but the site wouldn’t be nearly as large without the right structure and technical SEO.

You can get access to this vast technical SEO expertise by working with the Neil Patel Digital team.

Today, we’ve developed a content marketing program with content structuring (in the form of content clusters) to help clients get technical SEO right from day one.

2. Webris – Best for Technical SEO Audits

Almost all great endeavors begin with taking in-depth audits of what’s already existing. 

Technical SEO is no exception. 

You won’t achieve much in your effort to optimize your site for search engine bots’ crawling and indexing without first doing a proper audit of your site’s structure. 

And Webris is the company we recommend for technical SEO audits.

If you a do quick Google search for “technical SEO audit,” you’ll find this excellent content piece by Webris:

Ranking on Google’s top spot for this search term is another way of saying that earned its stripes on this list. 

No company can earn that by accident. 

This proves that Webris walks the talk when it comes to technical SEO audits and is a reliable option if you’re just getting started. 

Founded by Ryan Stewart, the core strengths of Webris is technical SEO audits and conversion-focused UX. This company boasts of an incredibly talented team of advanced technical SEO consultants. 

Major brands like Shopify and Accenture trust Webris and have worked with them.

3. Salt.agency – Best for Enterprise Technical SEO

Salt.agency prides itself on “Technical Excellence” and that’s for a good reason. This company breathes technical SEO before anything else:

Massive enterprise sites can have all sort of crazy technical problems.

If you’re running one of these sites, you need a team that’s worked with that type of complexity before.

In this case, Salt.agency is the best option.

With offices in Boston, Leeds, and London, Salt.agency’s clients include Cloudflare, Hartley Botanic, Brex, Travel Supermarket, and many others.

4. Orainti – Best for Ecommerce Brands

Orainti specializes in providing technical and strategic SEO services for brands in competitive industries. 

This company approaches digital marketing and search engine optimization with a technical mindset, which justifies its inclusion in this highly-vetted list. 

And they work mostly with ecommerce brands selling internationally. 

International ecommerce businesses  have tons of unique challenges like dealing with multilingual sites, getting product and category pages ranked properly, and avoiding duplicate content. 

Orainti comes highly recommended for this.

Aleyda Solis is the Founder of Orainti. She is a veteran SEO practitioner, speaker, and author who has earned recognition and awards for her technical SEO expertise by organizations such as Forbes and European Search Awards. 

Orainti boasts an impressive portfolio of top brands, including Zillow, Under Armour, Sage, Eventbrite, and others.

5 Characteristics That Make a Great Technical SEO Company

What separates the good technical SEO shops from the great ones? What would you specifically look for when choosing someone to work with? 

Here’s what I look for.

1. A Complete Implementation Process that Includes Technical SEO

Technical SEO brings structure to your site. It helps search engine bots crawl, index, and rank your website correctly, which is essential for driving traffic. 

Also, it helps to boost your site’s load time. 

However, this doesn’t mean that once you have an excellent technical SEO, everything search engine optimization will fall in place automatically. 

The best technical SEO companies have a complete SEO program including manual site review, technical SEO implementation, content strategy, and others.

If you’re really good at SEO already and just need a quick SEO audit to double check everything, you could get value at working with a specialist. But for everyone else, I recommend working with someone that understands the complete SEO strategy. It’s the only way to build a site with tons of traffic.

2. Thought leadership

It takes lots of experimentation to implement technical SEO strategies that move the needle. Companies that embark on this kind of excruciating work always like to document their experience and findings.

Working with SEO thought leaders increases the odds of a successful project.

After all, if someone can successfully teach technical SEO, they can also help your business directly.

Publishing cutting-edge content about technical SEO is a great sign that they’ll deliver amazing results. 

3. An Impressive Client Portfolio

An excellent way to see if the expertise and processes used by a technical SEO company works is by looking at its client portfolio.

There is nuance here.

Having a ton of major brands is great. But that doesn’t mean that you can get help with your exact situation.

Ideally, the technical SEO company has worked with similar companies like your own.

4. Real Life Results

The nice thing about technical SEO is that it’s extremely practical. Technical problems come up that tanks traffic. Then technical SEO experts fix those problems.

It’s cut and dry.

Any great technical SEO company should have plenty of case studies where they turned around a site after it got hit. The more obscure the technical problem, the more likely they’ll be able to find weird problems on your own site.

Sometimes, these case studies are published on their site. But a lot of companies don’t like sharing the best stories. So ask their team as you talk to them. They should be able to give you plenty of examples during a call.

5. A Diversified Team

Covering every last technical SEO requirement is way too big of a task for a single person. You’ll need a fully-staffed team to do it all. Especially on major sites.

Go through the company’s team pages and LinkedIn employees, then look for lots of depth and expertise across the entire team.

What to Expect from a Great Technical SEO Company 

If you’re like most people who only realize the need for technical SEO late on, you’ll probably be wondering what you should expect from one. 

The most significant things to expect are what follows. 

1. A discovery session

After you reach out to a technical SEO company, they’ll want to get on a call to understand what you’re looking for. 

It’s the only way to understand the goals that you have for your site.

If a technical SEO company wants to jump straight into an audit without even getting on the phone, it’s a sign they’re running an “audit mill” and aren’t going to spend much time on your project.

Find a company that wants to go really deep and understand the full picture.

2. A one-time audit proposal

Most technically SEO companies will perform a one-time audit for a flat fee. 

Since this is a standard part of their practice, they can usually jump into this right away.

Assuming their fee works with your budget, you could have someone get started within a week. That’s how easy it is to get going.

Before starting the audit, ask them for everything that they’ll check. It should include everything like canonical problems, indexing issues, duplicate content, other Google Search Console errors, everything.

If the list doesn’t feel extremely comprehensive, get a few quotes from other companies.

3. Completing the audit

Once you’ve agreed to move forward with an audit, the company will get started.

These usually take a few weeks to complete, depending on the size of your site.

Of course, you’ll need to give them access to your Google Analytics, Google Search Console, WordPress account, and possibly your web host.

During the audit, there shouldn’t be much work for you or your team. The company performing the audit may have questions but they can do the vast majority of the work on their own.

4. Implementation proposal

Most technical SEO audits only include the discovery of site issues. The project doesn’t usually include the work that’s required to fix any problems.

This is because most problems don’t have easy fixes.

For example, if your site has terrible site speed that’s impacting your rankings, you’ll need to do a ton of front-end work in order to fix it. That will also involve your marketing team and possibly other agencies.

So once the audit is complete, expect to see a proposal that includes implementing any solutions.

Something to watch for here: a great technical SEO company will know the limits of it’s expertise. When they find problems outside their capabilities, they’ll tell you and advise you to work with someone else on fixing them. Site rebuilds and content marketing are good examples of this.

If a technical SEO agency tells you that it can fix every single problem, double check and make sure they truly have real expertise in those areas.

Should I take Technical SEO Seriously?

Yes!

Technical SEO is like the frame of your house. Only with good bones can your content and marketing drive traffic to your site. 

But, as things add up, and you have hundreds or thousands of pages on your site, something is going to break. 

Search engines have a harder time crawling your site, content isn’t indexed, and your site speed slows way down.

Even if you start with a great foundation, you need a healthy rebuild every few years.

If you haven’t done a deep technical SEO audit recently, now’s the time.

The post The 4 Best Technical SEO Companies of 2020 appeared first on Neil Patel.

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How to Use Quizzes in Your Marketing Strategy

Using quizzes in your marketing strategy is one of the most underrated marketing moves.

Seriously. 

They are incredibly effective at generation leads, engaging your audience, and much more.

But, it isn’t enough for me to just convince you to implement quizzes in your marketing strategy, so I’m going to show you exactly how to create an effective quiz, how to distribute it, and how to follow it up with marketing automation.

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight.

Part I: Creating Your Quiz

There’s more to a quiz than you might actually think. Did you know that six out of ten people only read a headline? That means we’re going to have to make a pretty good first impression, so let’s talk about the title first.

Title Selection & Quiz Types

The very first step to creating a quiz would be coming up with the title for it. Once you’ve got that down, you’re going to want to figure out what type of quiz you want to make.

Here are a few of the most common quiz titles;

The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Compare “How much do you know about the Golden State Warriors” against “How much do you actually know about the Golden State Warriors” and you’ll see what we mean. No one likes to back down from a challenge, right?

“The Which (Blank) Are You?” Title: This one’s a classic. Due to our innate inquisitive nature, sometimes we just have to know which Marvel superhero we are before we die. It’s just one of those things we have to cross off our bucket list.

The “Celebrity Personality” Title: This is your typical personality quiz with the substitution of celebrities to give it that added pizazz. Because of the use of celebrities, they’re more likely to get someone’s attention sheerly through being starstruck.

Choosing The Quiz Type

The quiz titles above will give you a few ideas of quiz types, but here’s a few more to consider:

The Personality Quiz – We like to hear good things about ourselves, so because of the “self-serving bias,” personality quizzes work so well. This type of quiz categorizes people into personalities that compliment them based on their answers. If you’re a brand that focuses on product sales, you could use a personality quiz to place individuals into categories with personalized product recommendations based on the answers they gave.

The Knowledge Test: The knowledge test simply challenges anyone’s knowledge on a given subject. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics.

Crafting Quiz Questions

Now that you’ve got a general idea of what kind of quiz you want to create along with a title to go with it, it’s time to bring it to life by filling it up with questions!

Here are some things to keep in mind when formulating your questions:

Infuse Personality into Your Quiz: Breathe some life into your quiz by injecting your personality into it. Approach your audience as if you were talking to them in person. Make your audience feel comfortable so that they’ll be more likely to opt-in later.

Use Images for Your Questions: There’s nothing wrong with having text-only questions, but don’t be afraid to use images either. Using pictures keeps things interesting and relevant, it also makes your quiz feel more like a trivia game.

Keep It Short: People don’t have the longest attention spans, so keep things simple and sweet. Aim between 6 to 10 questions for your quiz, in general, this will only take your audience about two to three minutes to complete.

Designing A Lead Capture: Do’s and Don’t’s

After coming up with the questions for your quiz, it’s time to create a lead capture form. The purpose of lead capture is to gather contact information so that you can grow an email list.

You can then follow these leads up through marketing automation, which we’ll get into later. For now, here are some helpful do’s and don’t’s you should follow when creating your lead capture:

Do: Incentivize Your Lead Capture Form

Give your audience a reason to provide you with their contact information. Offer incentives like a free eBook or an entry to a free giveaway. Standard incentives include infrequent updates about your brand or a weekly newsletter. Find what works best to encourage your audience to join your mailing list.

Don’t: Ask For Information You Won’t Use

What’s the point in asking your audience for their phone number if you aren’t going to call them? Make sure you only ask for information that your brand will use; the most basic being a first and last name, and an email address.

Otherwise, you risk annoying your audience and having them bounce from your quiz.

Do: Be Honest About Your Marketing Strategy

It won’t always be clear to your audience that after you get their contact information, you’ll be contacting them. It’s a good rule of thumb to let your audience know that you’ll be getting in touch with them soon, so don’t be all hush-hush about your marketing strategy.

Be honest with your audience. Give them a quick heads up about what’s to come, like this:

Creating Shareable Results

Now onto the results! This is the moment your audience has been waiting for. You want to make sure your results are something they’re going to like and share with others, so creating share-worthy results will be your priority.

Here are a couple of pointers that will help you create results worth sharing:

Be Honest and Positive: Positive emotions are more likely to promote sharing, so create results that compliment your audience into sharing what they got. At the same time, be honest with your results. Don’t tell your audience that they’re something they aren’t.

Use Share-Worthy Images: Just like how we used images for your questions, we’re going to want to make sure we use images for your results. This time around, you want to use some pretty interesting pictures; ones that are worth sharing. This is what’s going to attract attention when people share their results on social media.

Create A Call-To-Action: Don’t let your interaction with the audience end at the results. Provide a call-to-action for your audience. It can be something as simple as a link to your website, or maybe even personalized links to product recommendations.

Part II: Distributing Your Quiz

Now it’s time to put your quiz through the ultimate test by promoting it on social media. Your major outlets for social networks would be Facebook and Twitter, but if you wanted to take it a bit further, you can also use paid advertising on Facebook to give your quiz that extra boost.

Share Your Quiz on Facebook and Twitter

When sharing your quiz on Facebook or Twitter, be sure you check off each of these to get the most out of promoting your quiz:

Be sure to use an attractive image to represent your quiz.

Make sure you have a captivating headline for your quiz.

Share both the image and the caption with a shortened link to track results.

Don’t Be Afraid to Use Paid Advertising on Facebook

The process of promoting your quiz through Facebook via paid advertising can be a fairly lengthy operation, so to save you guys some time, we’ve truncated the whole process into a more time-friendly summary.

Selecting Your Target Audience: You have your choices of selecting a target audience by location, demographics, behaviors, and connections. You can even break these categories down even further. Let’s take location for example. We can narrow down the location to country, state/province, city, and zip code. Why would we want to do this? Maybe your brand wants to target an audience within its immediate vicinity. We don’t know. It’s up to you how you want to set the parameters for your target audience. So give it a try.

Creating A Custom Audience: Creating a custom audience consists of working with a list you’ve uploaded ahead of time. Facebook then generates an audience based on that list of previous customers you’ve already worked with.

Part III: Marketing Automation Follow-Ups

Here’s the fun part: following up on the leads you’ve collected. With the help of marketing automation, this may not take as much effort on your end as you might’ve thought.

We’re going to follow-up on your leads the very moment people opt-in, and in the course of two weeks, we’re going to show you how to nurture these leads until you can finally convert them into paying customers.

Here’s a four-step sequence that your marketing automation email follow-ups should live and die by:

Thank Your Audience for Taking Your Quiz First

Immediately after someone opts-in, send him or her an email that telling them “Thank you for taking our quiz!” This will remind your audience that they’ve opted-in, and it’ll also help assert your brand. It’ll give people a head’s up that you’ll be getting in touch with them soon.

Encourage Your Audience to Retake Your Quiz

After a couple of days, we’re going to pick up where your audience left off: their quiz results. Inform your audience about the other results they could have gotten. This may prompt your audience to retake your quiz, and maybe to even share their new results.

This is the perfect transition from your “thank you” email to sending out different content.

Build Trust with Case Studies or Testimonials

After a week, now would be a good time to build trust between you and your leads. Introduce testimonials or customer case studies to familiarize your audience with your brand and what other people think about it. This not only makes your brand look good, but it also lets your audience get more comfortable with who your brand is and what it stands for.

Convert Your Leads into Paying Customers

After two weeks, it’s time to convert those leads. Your audience should be familiar with your brand by now. Use incentives, like a webinar signup or coupons and discounts to encourage your leads to buy into your brand.

The rest is up to you and your expertise in converting leads into customers. These marketing automation follow-ups did most of the work for you, so it’s your turn to close the deal.

Part IV: Examples of Quiz-Use in Every Industry

It’s time to take a quick look at several examples of brands from different industries and how they implemented quizzes in their marketing strategy. Seeing these examples should give you a solid foundation when it comes to considering the use of quizzes in your own marketing strategy.

Retail: Z Gallerie

Z Gallerie is known for its commitment to providing furnishings, art, and accessories to both professional and amateur interior designers alike. They created the quiz “What is your Z Gallerie Style Personality?” to provide a personalized experience for every potential and current customer.

Z Gallerie used a personality quiz as a way of bringing results that offered personalized product recommendations as a part of their marketing strategy. This method brought in a massive amount of leads per day which they followed-up with marketing automation.

It allowed Z Gallerie to continually recommend products tailored specifically to each person based on their individual quiz results. Now that’s online shopping done right.

Software: Cloud Sherpas

Cloud Sherpas specialized in cloud advisory and technology services for the world’s leading brands. (They’ve since been acquired by Accenture.)

Cloud Sherpas used their quiz to gauge each individual’s level of maturity, which helped determine the more qualified leads for their marketing strategy. They also promoted their blog on Facebook with the quiz attached.

Cloud Sherpas’ quiz brings in 3-4 qualified leads a day. Nothing like quality over quantity, am I right?

Marketing: The Foundation

The Foundation focuses on building businesses with entrepreneurs through the idea of building backward. It’s an incredibly interesting concept, and with it, they created the quiz “Do You Have An Entrepreneurial Mind?” based on an existing eBook they had which covered the basic types of business owners.

The Foundation used a quiz in its marketing strategy by pairing it with a Facebook ad campaign. This combination was able to cut their cost per lead from $6.00 to $3.80, and collected over 16,000 leads and millions in revenue. That’s quite the turnout if you ask us.

Nonprofit: Pin Cancer

Pin Cancer’s call-to-action is the rallying of the US wrestling community to fight against, you guessed it: cancer. Their noble efforts have prompted the aid of their quiz “Which USA World Team Member Are You?” as a means of driving social traffic and raising awareness on cancer.

On a site that normally sees 200 visits per day, Pin Cancer had the best day ever when their quiz went up, driving social traffic up to 6,000 in a single day and bringing in 3,800 new email subscribers. Talk about turning the tables on cancer!

@PinCancer @Jakeherbert84 true! Can’t match the style of a ninja!

— Reece Humphrey (@ReeceHump60kg) August 25, 2015

Conclusion

Who knew implementing quizzes into your online marketing strategy could be so effective? We’ve just covered a lot of material, but hopefully, you got a lot out of it.

Just to recap, we went over the entire quiz creation process, so you should be familiar with how to create your own quiz by now. Distributing your quiz will really put it to the test, but as soon as you generate those leads, you know exactly how to nurture them until conversion.

Don’t let quizzes fly under your radar any longer; try using them in your marketing strategy to see just how far your brand can get.

Have you used quizzes in your marketing strategy? What were the results? 

The post How to Use Quizzes in Your Marketing Strategy appeared first on Neil Patel.

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The 4 Key Differences Between Thought Leadership and Content Marketing

They often get conflated, but they have distinct characteristics.

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4 Things Your Marketing Team Knows That Can Help You Close More Business

Supercharging your revenue starts with learning what information the marketing team has at its disposal that can help your sales team close more deals.

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How to Buy a Domain Name

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Buying a domain name is one of the first steps to launching a website. 

But finding the perfect domain for your site and registering that domain can feel like a tall task if you’ve never been through this process. Fortunately, domain registration isn’t that difficult—you just need to follow a few simple steps.

Throughout my career, I’ve bought a lot of domains—too many to count. Some of those experiences were significantly better than others.  

This guide will explain my two favorite ways to buy a domain; one of those methods will even get you a free domain. I’ll also cover the differences between these options in greater detail and explain how to buy a premium domain. Let’s dive in.

How to Buy a Domain Name With Bluehost

Bluehost is a web hosting provider. In fact, they are one of the most reputable and reliable web hosts on the market today. More than two million sites across the globe are hosted by Bluehost.

But Bluehost also provides domain registration services. If you use Bluehost for web hosting, you’ll get a free domain for one year. 

Since you need a hosting plan anyways, you can use Bluehost as a one-stop-shop to bundle hosting and domain registration into a single package. This is a great option for beginners starting a new website from scratch. 

Step #1 – Navigate to Bluehost.com

The first step is easy. Just make your way over to the Bluehost website.

From here, scan the menu and select “Hosting” at the top of the screen. 

I’ll say it again; click HOSTING. Do not click on the “Domains” menu option. 

If you click on the latter, you won’t be bundling your hosting plan with domain registration, which defeats the purpose of using Bluehost (and you won’t get the domain for free).

Step #2 – Choose a Hosting Plan

The hosting menu will expand and present you with three different options:

Shared Hosting

Dedicated Hosting

VPS Hosting

Shared hosting will be the best option for 99% of people starting a new website. So go ahead and select that from the expanded drop-down menu. 

You’ll still be able to bundle your hosting plan and domain registration (and get a free domain) if you select dedicated or VPS, but most of you won’t need to worry about that right now; stick with shared hosting.  

Bluehost offers four different shared web hosting plans to choose from—Basic, Plus, Choice Plus, and Pro:

If you’re launching a small personal site, the Basic entry-level plan starting at $3.95 per month should be fine for you. For those of you launching a site for your business, I’d go with the Choice Plus plan, at a minimum. 

The extra features that come with this plan are worth the few extra bucks per month. 

To continue, just click the “Select” button under the plan that fits your needs.

Step #3 – Register Your Domain

Once you choose a web hosting plan, Bluehost will automatically prompt you to set up your domain. You’ll be presented with two different options here:

Create a new domain

Use a domain you own

You’ll want to use the “Create a new domain” option to search for available domains.

Simply enter the domain you want to buy into the search bar and choose your domain extension (.com, .net, .blog, .biz, .info, .store, .co, .us, etc.). 

In the vast majority of cases, you’re going to want a .com extension. The only reason why I’d consider an alternative domain extension is if the .com domain is taken. For example, if you try to create a domain using nike.com or apple.com, those will obviously be unavailable. But a different extension might be available for purchase.

So if you’re set on a name, you could always get an alternative extension in the meantime while you figure out how to buy the .com extension. I’ll explain how to buy domains that have already been registered in greater detail later in this guide (although you probably won’t be able to buy Nike or Apple).

Another reason to consider an alternative domain extension is the price. Lots of these extensions will be cheaper than a .com domain.

For a small blog, side project, or personal site, that’s fine if you want to save a few dollars. But businesses should always register a .com domain.

Step #4 – Finalize Your Contract

Once you’ve chosen an available domain name, simply create your Bluehost account and select your plan terms.

Definitely make sure you get “Domain Privacy + Protection” located in the “Package Extras” section. Otherwise, your name, email, phone number, and address will all become available on a public database. It’s well worth the extra $0.99 per month. 

The other options, like SiteLock Security and Codeguard Basic, are up to you. I’d get them, but there are alternative third-party services out there that you can use for site backups and security. I think it’s just easier to get them now.

That’s it! 

Once you enter your payment details, your hosting plan and new domain purchase will be finalized. Your domain name is free for the first year of your contract. 

How to Buy a Domain Name With Namecheap

The market is flooded with domain registrars. But Namecheap is definitely my favorite. It’s super easy for anyone to buy a domain using this registrar, even if it’s your first time.

This method is a bit more straightforward than using Bluehost, only because you’re not bundling any other services—Namecheap is strictly for buying a domain. 

The entire process can be completed in just three quick steps.

Step #1 – Visit Namecheap.com

Obviously, the first thing you need to do is make your way over the Namecheap website.

From here, you can search for your domain directly from the homepage.

Enter your desired domain name into the search bar, which can be found in the center of the screen. 

Make sure that “Register” is toggled above that search bar. The “Transfer” option is made for people who have an existing domain and want to switch registrars—that’s not for you. 

Click the search icon to continue. 

Step #2 – Choose Your Extension

As a domain registrar, Namecheap offers an extensive list of domain extensions. 

You’ll have the option to choose from things like .fun, .vip, .studio, .health, .xyz, .lol, .design, and hundreds of other extensions. But in most cases, choosing a .com extension will be your best bet. 

Just click the “Add to cart” button next to the extensions you want and then checkout.

Step #3 – Confirm Your Order

When you’re buying a domain directly from a domain registrar, you can skip all of the extras. You won’t need an SSL certificate, professional email, or anything else. You’ll be able to get that from your web hosting provider.

Definitely make sure you have WhoisGuard enabled. This protects your personal information from being available to the public. Some domain registrars make you pay extra for this, but Namecheap offers it free forever. 

Turn on “auto-renew” for your domain registration as well. Otherwise, you’ll have to renew it manually every year, which puts you at risk for the registration lapsing. 

It’s that easy! 

Once you confirm the order, you’ll be asked to create a Namecheap account. After you enter your payment details and finalize the purchase, the domain is yours. 

Ways to Buy a Domain Name

Generally speaking, there are two main ways to buy a domain name. Both of which have been covered above—domain registrars and hosting providers. 

There are pros and cons to each method, and the process for each one is very different.

I’ll quickly explain the differences between these options so you can figure out which one is the best choice for your website. 

Buying a Domain From a Standalone Domain Registrar

In most cases, going directly to a domain registrar like Namecheap will be your best option. As the name implies, these platforms specialize in domain registration. 

Buying domains directly from a standalone registrar will be faster than alternative methods. That’s because you’re not bundling other services, so the process is more direct.

Domain registrars also make it easier to buy domains in bulk. So if you’re in the market for more than a single domain, definitely go with a registrar. 

If you want alternative extensions, domain registrars will offer significantly more options. While I typically don’t recommend anything other than a .com domain, some of you might want to browse through hundreds of alternative extensions. 

Transferring domain names with a registrar is also easier than using a service that doesn’t specialize in domain registration. So if you want to transfer your domain or think you might want to transfer it in the future, use a domain registrar.

It’s usually cheaper to buy domains directly from a registrar. For starters, the domain itself will likely be less expensive. But the best registrars, like Namecheap, include WhoisGuard protection for free with the purchase of a domain. You probably won’t get that from a hosting company. 

The downside of getting your domain from a registrar is that there’s an extra step in the process. You’ll still have to get web hosting elsewhere. 

Buying a Domain From a Web Hosting Company

For the most part, domain registration and web hosting should be kept separately. Bluehost is the exception to this rule. So if you want to bundle your domain name with a hosting plan, Bluehost is really the only option to consider.

There are a couple of main reasons why you’d go this route.

For beginners who are new to the world of web hosting and domain registration, getting everything under one roof is just easier. It’s less steps, and you can manage your hosting plan and domain name from a single account. 

Furthermore, Bluehost gives you a free domain name for one year. You’ll never get a deal like that from a domain registrar. 

But getting a domain from a hosting provider isn’t ideal if you want to buy domains in bulk. It’s fine for a single domain, but beyond that, it gets messy. You also won’t have as many options for alternative extensions (if you want something unique). 

Most web hosting providers will also charge you extra for domain privacy + protection, whereas you can get this for free from a domain registrar. 

How to Buy a Premium Domain

Premium domains are a great way to stand out online. They are great for branding and marketing purposes as well.

What is a premium domain?

A premium domain is typically short, memorable, and easy to spell. High-quality domains have a high search volume and are closely associated with an industry, service, or topic. They also have TLDs (top-level domains) like .com, .org, or .net. 

Premium domains are in high demand. So they’ll typically cost a bit more to register. The process of buying a premium domain can be different as well since it’s not always clear if the domain is actually for sale. Here’s what I mean.

Let’s say you try to register a premium domain from a domain registrar or hosting company. Just because it says “unavailable,” that doesn’t necessarily mean that it can’t be acquired. These are the steps for buying a premium domain:

Step #1 – Determine if the Domain Seems Attainable

If a domain is unavailable from a registrar, try going directly to that website and see what you find. If there’s an active website or business using that domain, it might be tougher to acquire. 

But if you don’t see an active site, there’s a good chance that domain will be for sale.

Here’s an example for management.com:

Clearly, not much is happening on this site. So if you wanted this premium domain, there is a pretty good indication here that it’s for sale. 

In some cases, you’ll even see text like “buy this domain” or information that says “this domain might be for sale.” All of these are good signs that the domain is attainable.

Step #2 – Find Out Who Owns the Domain

There are two ways to complete this step:

Figure it out on your own

Hire a domain broker to do it for you

Doing it on your own can be tricky. You could run a quick WHOIS lookup, but most people won’t have their personal information listed. Using Google to your advantage can be helpful. Some domains might be linked to another website or social media profile. You could potentially find the owner that way.

Personally, I’d recommend using a broker. Sedo is one of my favorite domain marketplaces and brokerage sites.

Brokers can almost always find out who owns the domain because they have such a massive network. They’ll determine if the domain is actually for sale and how much the seller is asking for. Your broker can even handle the negotiations on your behalf.

The downside of using a broker is that you’ll have to pay a brokerage fee. But in most cases, you’ll only have to pay if the sale actually goes through.

Other great places to find a premium domain online include:

Flippa

NamePros

Namecheap

Domain.com

If a domain is for sale, you’ll be able to get the ball rolling with Sedo or one of the other options listed above.

Step #3 – Negotiate and Buy

Often times, the listing price of a premium domain can be negotiable. If you think it’s a fair price and fits well within your budget, you can speed up the buying process by offering the asking price in full.

If a domain is in high-demand, this also increases your chances of securing it before someone else makes a better offer.

But in some cases, domains can be outrageously priced. You need to ask yourself if it’s actually worth the cost. Sometimes you might be better off just looking for another domain. Unless a certain domain is crucial to the success of your business, it can be tough to justify a five or six-figure listing price. 

Don’t be afraid to walk away during the negotiation process. If it’s not meant to be, you can move on or try again at a later time. This is also another reason why it’s helpful to have a broker.

Step #4 – Transfer the Domain

Once the domain has been purchased, the final step is transferring it to your domain registrar. Again, I recommend Namecheap.com for this because it’s so easy. 

Make sure you turn on the auto-renewal after the transfer. Otherwise, you’ll have to worry about manually renewing your domain each year. If you forget and the name lapses, your premium domain could be up for grabs on the open market.

The process is officially complete when you see the domain sitting inside of your domain registrar account. Now you can finally rest easy knowing that you’ve secured your premium domain.

How to Buy a Domain Name That’s Not For Sale

Not every premium domain will be available on a brokerage site or domain marketplace. But if you really want to pursue a specific domain, you still might have a chance.

Similar to the steps we took in the last section, you’ll need to figure out who owns the domain. If a domain isn’t for sale, this step should be a bit easier, and you can probably do it on your own. 

Most domains that aren’t for sale will be linked to an active website. That site should have some sort of contact information on it. You can reach out directly to get in contact with the business owner or decision-maker associated with the domain. 

Start with a general inquiry saying that you’re interested in buying the domain; don’t throw an offer out there just yet (or you could end up overpaying). 

See what type of response you get and if the site owner is willing to sell. Unlike a premium domain that’s listed on a domain marketplace, you might have to dig a bit deeper into your pockets to buy a domain that’s not currently for sale. 

If it’s absolutely imperative that you secure this particular domain, consider making the owner an offer that they can’t refuse. 

Just be aware that this won’t always work. It’s like trying to buy a house that’s not for sale. You can knock on the front door and make a cash offer, but the homeowner might decide to stay put.

If they’re willing to sell, use a broker to make sure the purchase goes smoothly. Then immediately transfer that domain to your registrar after you obtain ownership.

Summary

Buying a domain name doesn’t need to be that complicated.

Even beginners and first-time buyers can complete this process in just a few minutes by following the step-by-step instructions explained in this guide.

Buying a premium domain might take a bit longer. But again, you can still make it happen by following the process I’ve outlined above. Good luck and happy buying!

The post How to Buy a Domain Name appeared first on Neil Patel.

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How to Use Instagram Filters in Paid Social Media Campaigns

One billion – that’s how many people use Instagram each month.

With such a huge, highly engaged audience, you can bet the competition between brands is tough. This is why small details can make all the difference, and Instagram filters could play a part in making your social media campaigns more successful.

What are Instagram Filters?

Everywhere you look, marketing advice says you need high-quality images to succeed on platforms like Instagram. But what if you’re not a professional photographer?

This is where Instagram filters can be a game-changer for your marketing and particularly your paid social media campaigns—they can make your images look as sleek as if they’d been professionally shot.

Here’s an example of an unfiltered image vs. its filtered twin:

Not only do Instagram filters make things look cleaner, but they also allow you to edit your image with one click. Where most editors make you alter contrast, saturation, and so forth individually, Instagram lets you pick a pre-set filter that suits your image—though you can tweak them if you’d like.

While these filters have been around since 2011, they’ve taken off in recent years. With the added capabilities of augmented reality (AR) technology—which adds imaginary images to those of the real world—they can significantly impact your social media campaigns.

Why Should You Use Instagram Filters in Your Paid Posts?

Social media platforms are competitive, and standing out from the crowd isn’t easy. If you’re going to get the best cost per click with your paid social media campaigns, then your brand needs to grab attention and drive engagement.

When you run an Instagram ad, you don’t have much real estate to work with, so you’ve got to find ways to draw your audience in with the limited space you have.

If you can combine innovative use of filters with creative images and excellent text, then you could achieve exceptional results— as Opel did with their “Opel Adam” campaign. In just two weeks, the campaign achieved a 2.5x increase in registrations and significantly lowered Opel’s cost per registration.

It’s possible to achieve the same results for your business, but you’ve got to make the most of the tools available to you.

If only 18% of Instagram posts use a filter, this means you’ve got an opportunity to make your content stand out over the other 82%. Research shows that AR filters have an average dwell time of 75 seconds, which is four times that of even video content—so using it can make a huge difference.

Social media platforms crave engagement, and if your advertisements give them that, you may find you reach more people for less—and Instagram filters are one of the best tools to help you achieve this.

How to Use Instagram Filters for Your Paid Campaigns

Turning your posts into paid campaigns through the Instagram app couldn’t be easier. All you need is a business or creator account, and then you can get set up with your paid ads.

Click the profile icon in the bottom right-hand corner.

Select promotions.

Choose a post to promote. Instagram will prompt you to use your top post, but you can select any of your previous posts to promote.

Select where to send people— your profile, website, or direct messages.

Define your audience. The easiest option is to choose “automatic,” which targets people similar to your followers, but you can create your own.

Choose your budget, setting your daily cost and how long you want the campaign to run for.

Review and publish.

 To create a promotion through the app, you need to have already created your post or story. Luckily, Instagram makes it exceedingly easy to snap an image on the go, add a great filter, and promote it within seconds.

Tips for Picking the Right Instagram Filter for Your Campaign 

The right Instagram filter might be a quick way to give your images the professional touch,��but the wrong filter can have the opposite effect. When you’re choosing your filter, keep these three points in mind:

Your images reflect your brand

Consistency works well on social media

Don’t go filter crazy

Your images help define your brand, so the filters you choose matter. Your filters should reflect the mood of the product or service you’re promoting, and you need to stay consistent with this.  

A great example of this is JetBlue’s Instagram account. You can easily spot how consistency has allowed them to develop their own simple yet effective style by using similar image styles, colors, and more.

While the right filter can make things look amazing, “over filtering” can have the opposite effect. You don’t want to alter things so much that they look surreal. Instagram filters are optimized to please, so it’s often worth sticking to the tried and tested rather than over-editing.

If you’re looking for inspiration, Canva studied the most popular filters, and Clarendon, Gingham, and Juno came out on top.

Instagram Filters for Posts

Adding filters to your Instagram posts couldn’t be easier. In five simple steps, you can post amazing images that grab your audience’s attention.

Click the + button at the center of your home screen.

Select the image you want to use from your library, or select “photo” or “video” to create a new one. Click next.

Choose your filter from the list at the bottom of the screen. Remember, you can add more by clicking manage at the end of the reel.

Add your caption, tag people in your posts, post your location, and choose other social platforms you would like to post to.

Hit share.

Instagram Filters for Stories 

Instagram stories allow you to post photos and videos that vanish after 24 hours. One-third of the most viewed Instagram stories are created by businesses, so they are an excellent way to make your posts go further.

The process of posting stories with filters is just as simple as with posts, but you’ll notice a lot more options when it comes to AR filters.

For a live video or image:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Use your camera to take live video or images, or select an existing one from your library by clicking on the image in the bottom left-hand corner.

Choose between your front-facing and rear-facing camera if you’re taking a live image.

Select your filter from the reel at the bottom.

Tap the center button to take a picture or hold the button to take a video.

Use the editing buttons in the top right-hand corner to add extra filters, overlay text, or download to your library.

Hit “send to” and select where to share your story.

Bonus Instagram Filter Tip

If you’re scrolling through Instagram and see a filter you like, you can save it to use on your own stories.

Go to the profile of the person with the filter you like.

Click the smiley face emoji to see all their filters.

You can save it by clicking the down arrow or try it on.

When you’re trying on the filter, click the drop-down menu.

From here, you can save the effect or send it immediately as a story.

The next time you send a story, the filter will be ready for you to use.

Instagram Filters for Faces

When you created your first story pin, you likely noticed there are a lot of things you can do to your face with AR.

AR allows you to add computer-generated effects over the live image you see on your camera. For example, if you want to see what you look like wearing sunglasses, there’s an AR filter for that. The sunglasses appear on your face and follow you as you move.

There are endless Instagram filters with AR, which gives you more options to engage your audience. However, as with any Instagram filters, it’s essential to find the ones that suit your brand.

Some companies have had great success with AR filters on Instagram, such as this one by Ray-ban. But if you’re going to use these filters, then you’ve got to make sure you stay on-brand.

To create a story with AR filters, simply follow these steps:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front- and rear-facing camera.

Slide between the filters at the bottom and watch as your face is brought to life with AR.

For more effects, slide to the end of the reel and select “browse effects.”

Choose a filter.

Click the middle button to take a photo, hold to take a video.

Click send and then select where to share.

Other Instagram Features to Help Your Paid Campaign

One of the reasons Instagram is so popular with advertisers is because it gives you lots of tools to give your paid campaign extra oomph. The beautiful thing about it is it’s so easy for anyone to add filters, gifs, text, and music to their images.

While a recent study found that images without text overlay generally perform better than those with text, marketing is all about finding the message that engages your audience, so it’s worth experimenting to find the formula that works for you.

These Instagram features give you added options when it comes to reaching and engaging your target audience.

Adding Gifs

Gifs provide a great middle-ground between static images and video. They were talked about as a big marketing trend, and while AR has taken over somewhat, they’re still a handy tool for your paid Instagram campaigns.

A gif is a quick and easy way to add something extra to your story, and once again, Instagram makes it exceptionally easy to do:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front and rear-facing cameras or open your library via the icon in the bottom left-hand corner.

Take a picture, or choose an image from your library.

Choose the square smiley face at the top of the screen.

Select gifs, or use the search bar to find a specific gif.

Make your gif bigger or smaller by pinching in or out with two fingers and drag it into position.

Select “send” to and choose who you want to see your story.

Adding Text

Instagram might be a very visual platform, but that doesn’t mean there isn’t use for text. The right use of text can help give your posts and stories context, grabbing people’s attention and linking the image to your brand.

Text is a vital part of Instagram because this is where you make use of one of the most important features: hashtags.

Hashtags not only help people find your posts, but they also boost engagement and allow you to zero in on what’s popular in your industry. The statistics show that Instagram posts with even just one hashtag can see an increase in engagement of 12.6%. So with only a little extra text, you can give your campaigns a better chance of success.

You can also use text overlay on your stories. You’re in control of your text’s font, color, and look, which means you have another way of giving your images a professional look.

To add text overlay to your stories, simply:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Select your image or video.

Click the “Aa” in the top right-hand corner.

Type your text.

Choose your font, color, and effects, using the tools at the top of the screen.

Hit “done.”

Select “send to” and choose your audience.

Adding Music

Music has always played an important part in advertising. Music helps make advertisements more memorable, evokes emotion, builds the story, and accentuates the brand, so it can be an essential tool.

While some people will use Instagram with the sound off, Instagram makes it so easy to add features such as music that you don’t lose anything by using them.

Again, make sure whatever you choose fits your brand and is going to engage your audience.

Here’s how you can add music to your Instagram stories:

Select your profile icon.

Hit the + button in the top left-hand corner.

Select “story” from the pop-up menu.

Choose between front and rear-facing cameras or open your library via the icon in the bottom left-hand corner.

Take a picture or choose an image from your library.

Choose the square smiley face at the top of the screen.

Click the music icon.

Choose your song.

Edit which part of the song you want to showcase, clip duration, and how you want to credit the song.

Click “done.”

Move the music sticker, making it bigger or smaller to suit your image.

Hit “send to” and select your audience.

Instagram Filter Features Within Other Photography Apps

You might be thinking, “I want my Instagram posts to stand out, so why would I use the most common filters such as Clarendon?” While many brands find success with Instagram’s filters, you have other options if you choose to go that route.

To help you with this, there are lots of photography apps that have curated Instagram filters you can pay for or give you the ability to create your own, including:

VSCO

Afterlight

A Color Story

Tezza

Spark AR

You may have to invest some time in finding or creating the perfect Instagram filter, but once it’s saved to your Instagram account, you can add it to all your posts and stories in seconds.

Conclusion

The right Instagram filter can immediately improve your images and give your brand an identity. When you’re running paid media campaigns, you want to give your images and videos every chance of standing out from the crowd, and filters can help you achieve this.

Instagram makes it incredibly easy to add this extra element to your posts. Turn your images into posts that people want to engage with and share, then watch how they may improve your paid social media campaigns.

What’s the go-to Instagram filter for your brand?

 The post How to Use Instagram Filters in Paid Social Media Campaigns appeared first on Neil Patel.

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5 Ways to Help Your Small Business Survive During the Pandemic

Don't be afraid to ask for help, either for your business, your staff or yourself.

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How to create a high performance content strategy for startups

Content Marketing is relevant, as it is a method that directs traffic to your site by creating content for your potential customers and, in this way, establishing a relationship with them so that at some point they feel ready to buy from you.

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3 Ways to Win Consumer Confidence with Market Research

At the core of market research is a simple question: Do the people you talk to trust you?

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