jjakubm

[jjakubm]

This advertisement by Coca-Cola can be watched on You Tube and was uploaded on July 1, 2020. The video starts off by showing different families starting to cook. As it progresses, the beverage can be seen, which represents how it connects people from around the world. As Coca-Cola promotes their “Open to Better” campaign, they used this commercial to encourage people to be optimistic about the world. Their objective is to possibly make the world a better place. The target audience of this video is broad, it tends to resonate to a diverse audience, but it may be suitable for teens and young adults who give value to their own social connection and positivity. From my perspective, I see that the video has no negative impact on the viewers. Not only Coca-Cola was able to promote their product, but they also promoted the value of unity and relationship with families. For the beverage that is being promoted, it is not necessarily good for the consumers since according to WebMD Editorial Contributors (2020), consuming even one or two colas per day could increase a person’s chance to acquire type two diabetes by more than 20 percent. After analyzing the video , there is no media manipulation present Coca-Cola’s advertisement. However, the company used a form of persuasive technique which touches the viewer’s emotion. This kind of media manipulation is dependent on the person’s perspective.

References:

Contributors, W. E. (2020, October 22). Drinking Cola: Is It Good for You? WebMD. https://www.webmd.com/diet/drinking-cola-good-for-you#:~:text=Even%20one%20or%20two%20colas

[jjakubm]

This advertisement from Manulife Philippines was posted on YouTube last June 29, 2021. It is all about an Insecurity Officer pointing out the insecurities of each person or passenger that is passing by. The passengers’ baggage passes through a scanner, and what is inside their luggage represents their own insecurities.  The officer points out and corrects it as they pass through, which symbolizes their new life with Manulife. It aims to promote their services like insurance, investments, and financial planning. The video is intended for people living in the Philippines who wish to get insurance or financial planning to secure their own and their family's future.  As for the service that the company advertised, it was portrayed as a good choice for the target audience since it shows no negative effect on the customers that wish to avail of their services. After thoroughly examining the advertisement, I did not spot any form of Media Manipulation since it was clear, concise, and straightforward. Although the video aims to influence the behavior of the consumers, it is normal for any commercial advertisement. The advertisement managed to capture the attention of the viewers by creating an inspiring video that may guide them in the right direction.