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Johnson & Johnson's legacy and successful promotional strategies give their brands a competitive advantage over their competitors. JNJ utilizes print and digital media promotion for product advertising. Neutrogena, JOHNSON's Baby, Aveeno, and CLEAN & CLEAR are heavily advertised in a multitude of magazines, television commercials, bench and bus ads, and on social media platforms such as Instagram and Facebook as well. Neutrogena's magazine ads and TV commercials feature actresses who are Neutrogena Global Brand Ambassadors such as Kerry Washington, Hayden Panettiere, Jennifer Garner, and Nicole Kidman. These ads can be seen inside of magazines, newspapers, and tabloids; also on television and streaming services such as Youtube. 

Many websites that Neutrogena is currently retailing on has its products on a current promotion. Walgreens.com is selling the Neutrogena Hydro Boost line on a "Buy 1 Get 1 50% off" promotion. Target.com also has a promotion listed on their website as "Buy 3, Get a $5 Target gift card" on several Neutrogena products. There is also a current "Buy 3, Get 1 Free" sales promotion headlined on the Neutrogena.com website for their Hydro Boost products, and "Free shipping with $25 order" on the whole website as well.

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In order to fulfill the needs and demands of their consumers, Johnson & Johnson is using a successful intensive distribution strategy as well as a multiple distribution method. Selling in over 175 countries, JNJ does not only rely on just one supplier. Instead, they distribute their products to a multitude of different retailers in-store and online. Their skincare, over-the-counter pharmaceuticals, and baby care lines are sold in a variety of stores. Department stores such as Macy’s, Nordstrom, and Kohls sells Neutrogena skincare in-store. Supermarkets like Stater Bros, Ralphs, Costco, and Vons and drugstores such as CVS, Rite Aid, and Walgreens also sell multiple JNJ brands as well like Neutrogena, JOHNSON’s Baby, Clean & Clear, Aveeno; etc. You could even find travel-sized Neutrogena and Johnson’s Baby products inside of convenience stores like 7-Eleven and Circle-K. Products are also available for online-retailing on store websites of beauty stores such as Sephora, Ulta Beauty, and even on Amazon.

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Johnson & Johnson's Neutrogena brand is arguably one of the leading beauty brands on the planet. Neutrogena's ability to develop and shelf many innovative new products for consumers is undeniable. Yet, Digital Beauty brands make continuous attempts to steal away business. With this shift to e-commerce, online beauty retailers make the experience much more convenient. Today's consumers enjoy the discovery of new and reasonably priced products. For example, Amazon, a leading beauty online retailer, dominates in the sales of beauty products in the US.

Over the years Johnson & Johnson has done their best to sell their products at an affordable price in different retailers and online by using a successful pricing strategy. Neutrogena uses the odd-even psychological pricing method by creating the value of their products where the amounts always end in cents of 49 or 99 online and in-store. Their website also typically promotes a deal for their skincare products such as Buy 3, Get 1 Free for customers to take part in. This same deal could sometimes be promoted in retailers such as Target and CVS and on their websites as well. JNJ analyzes several factors before deciding on a base price for their products such as the target market, supply and demand, and the production cost for the products. 

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Johnson & Johnson offer their support to a number of causes and non-profit organizations without an expectation of anything in return. They currently service Syrian refugees and new moms in India by providing humanitarian aid and resilience training to the mothers, as well as to nurses, and community health workers. JNJ has shown true empathy for the world by helping mothers in emerging countries receive helpful and reliable text messages in regards to having a safe pregnancy and delivery; in using these messages they provide responsiveness for mothers and their babies who do not have access to healthcare. JNJ has saved well over 150,00 newborn babies from asphyxia through the efforts of the hospital training program that they have created.

Johnson & Johnson also provides customer service and quality assurance through either telephone or live chat to their millions of loyal and new consumers.

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Johnson & Johnson is the world's largest essentially healthcare based company. JNJ has a host of many profitable brands that are compartmentalized into different business segments; these brands have helped achieve brand equity and make JNJ the trustworthy and world-renowned global brand it is today. These lines are segmented as Consumer Products, Pharmaceuticals, and Medical devices. Globally used consumer product brand names such as JOHNSON'S Baby, Neutrogena, Aveeno, Clean & Clear, Lubriderm, BAND-AID, Listerine, Motrin, Tylenol; etc. is how JNJ is able to achieve exceptional brand loyalty from the consumers who have used and trusted these brands over the years. JNJ as a global brand has generated billions with most of its sales being attained internationally.

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Johnson & Johnson’s packaging is a key aspect in preserving product quality, the company's integrity, and the assurance of safety throughout the company. JNJ’s packaging is geared more towards their consumers' perceived value and less towards persuasive labeling by using techniques such as informational labeling. However, the greenwashing technique has often been used as of late on their “Natural” personal care products. 

An impressive aspect of Johnson & Johnson’s packaging is the use of recycled materials and their recyclability design. They also use responsibly sourced packaging materials in their product development. With these key aspects, they stand to target component lifestyles while raising awareness in consumers.

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Johnson & Johnson’s key competitors include companies such as:

Bayer

Procter & Gamble

Unilever

Colgate Palmolive

Pfizer

Novartis

Abbot

JNJ’s market share is 3.04%. 

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Johnson and Johnson’s NAICS code is 325412 and is easily provided to consumers directly from the NAICS website. 

Johnson & Johnson’s Target Market are Generation X, Generation Z, Baby Boomers, and Millennials. Baby care products are geared towards young parents. Clean & Clear (JNJ Brand) targets teen boys and girls. Personal care products target all adults aged between 24 and over 65. Demographics include African American, Asian, Caucasian and Hispanic. Typically targeted towards lower income families. 

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Strengths

Innovative Product Differentiation- Company produces personal care, baby care products, and health care products which sets them apart from the competition

Trusted brand

Successful global marketing- Known and used worldwide

Brand equity

Weaknesses 

High pricing on some of their products

Damage towards their reputation due to a fluctuating market

Opportunities

Probability in cross-selling of healthcare products

Opportunities in worldwide market share 

Threats

Loss in companies credibility from possible product recalls

Reduced pricing of similar but generic products is a possible threat

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What sets Johnson & Johnson apart from the rest their focus on complete customer satisfaction. Their care for the well-being of their consumers is unmatched, and the support they provide in maintaining their customer's real self-image is unparalleled. Johnson & Johnson is supportive in providing different products needs to a variety of markets. JnJ has an effective price strategy that has led to successful global marketing.

The JNJ design teams design innovation with cutting edge packaging and new brand creations have proven to be successful. Their competitive advantages in consumer, pharmaceutical, and medical device sales benefit from size and scale. Each support continued growth and increased margins.

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POST 2, Johnson & Johnson

Johnson & Johnson is a manufacturing company founded in 1886. Its headquarters are located in New Brunswick, New Jersey. J&J was rated as number 37 on the Fortune 500 2018 list for the largest U.S. corporations by total revenue. Its full-year sales as of 2018 were $81.6 Billion. 

Their success could be credited to great promotion strategies, an exceptional marketing concept, and continuous on-demand marketing. Johnson & Johnson mission statement, or credo, was created in 1943 by founding member Robert Wood Johnson. Their values and the guidelines to their decision-making process is written within their credo. Johnson & Johnson’s commitment to the community, the welfare of people, and, their personal morals is what keeps Johnson & Johnson in demand. 

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POST 1, Johnson & Johnson

I have chosen Johnson & Johnson as the brand I will be researching and focusing on because it is a brand I am familiar with. My mother has worked for this brand for over 15 years now, therefore, I have been personally acquainted with their products for quite some time. Johnson & Johnson seems to pride themselves on customer satisfaction, healthy product development, and, customer value. These are all great qualities that a family geared company should possess. 

Johnson & Johnson’s focus is on good health, well being, and vigorous lives of their consumers. Their products vary from baby skin and oral care products, beauty care for adults, to over-the-counter products. They produce products for all humans and place their focus on the health of all that they are marketing to. Johnson & Johnson strongly believes in diversification and this is proven through the diverse advertisements they have produced. Johnson & Johnson are a culture oriented company and have proven that time and time again.