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Sales Boost for Scotch Whisky to China

Individuals from the Single Malt Club China (SMCC) have made a £3m subsidize so that Chinese whisky epicureans can put resources into some of Scotland's rarest single malts.

The store will encourage the purchasing of uncommon and profitable single malt whiskies, for example, restricted versions discharged by refineries or jugs from single barells.

The declaration was made via Scotland's First Minister Nicola Sturgeon who is in China to advance exchange relations.

Sunday saw the opening of the SMCC's new Whisky Experience Center in Beijing. This new venture permits the individuals who have in enthusiasm for single malt Scotch whisky to take in more about Scotland's best know fare furthermore has showcases and presentations which demonstrate how malt whisky is made. There are likewise shows of the different single malts accessible in China.

Ms Sturgeon said: "Scotch whisky is world well known and is one of our most notable items. Scotland is the home of whisky and there is an unmistakable worldwide interest for our national beverage.

"The Single Malt Club China has endeavored to advance Scotch whisky for 10 years and now has about 5000 individuals all through China. It likewise lives up to expectations with 31 of our refineries so the backing for our industry is clear, and this store will permit Chinese whisky authorities to put resources into some of Scotland's finest and rarest measures.

"I'd like to say thanks to them for their dedication to expanding the consciousness of our national beverage and I trust this new Whisky Experience Center will proceed with that pattern. We esteem their endeavors in advancing Scotland, our notorious items and our way of life and anticipate working with them to proceed with this relationship."

Since it was situated up in 2005 the Single Malt Club China has seen it's esteem develop consistently. In 2014 the club imported around 60,000 containers of single malt and it's normal that this will ascend by 20% in the next year. 

For more information then please click here.

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The Whisky Exchange

There is evidence of whisky, or uisge beatha to give it its Gaelic name, having been distilled in Scotland for hundreds of years, and the argument for the first ever expression (that's whisky talk for batch) is a hotly contested debate. However, because the English levied large taxes on small-scale distilling of scotch whisky, throughout the 18th century the country was rife with illicit production. In 1823 King George IV visited Scotland and asked for a dram of Glenlivet; little did he know he was supping some illegal liquor. So it's no great surprise that in the same year an Excise Act was introduced that permitted small distilleries at a reduced tax rate. the Whisky exchange for online whisky. The first to get an official license to distill was a chap called George Smith who owned The Glenlivet.

Aside from blends there are four catchment areas for scotch whisky, or families if you like - Highland, Lowland, Speyside and Islands.

The Highland area is the biggest and encapsulates most of northern and western Scotland, and quite a lot of the east too. If you have ever been there you will agree that most of it is pretty highlandy. Because of the size of the Highland area the flavours of each tend to differ greatly, but generally speaking they are smooth and fruity whiskies, getting smokier and more full-bodied as you head north.

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The is one of the best pictures that I've seen for a wallsave incorporating the amazing Johnnie Walker Green Label. It's a shame that green label is no longer produced. I managed to get a couple of bottles through the above link.

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The Whisky Exchange - Where to Buy And Exchange Whisky Online

The Whisky Exchange started off as a shop known as \"The Nest\", in Hanwell London. It was a family business venture founded in 1973. Over the years, the eldest brother Sukhinder Singh had put together a big collection of single malt whiskies. Thereafter in 1999 the parents made a decision to retire and the two brothers who inherited the business chose to sell off the business and establish The Whisky Exchange (TWE).

It has developed from these modest beginnings to become the number one spot for online retail of Scotch whisky on line. It was developed as a place where people could buy and sell single malt and, as the title suggests, also exchange whisky.

The brothers had started accumulating single malt scotch whiskies through the 1980s. It started out as a large miniature collection, then got larger into full-sized bottles of Scotch whiskies. During this time they gathered a wealth of knowledge on single malt Scotch whisky. This knowledge of single malt has help establish TWE as an online authority for all sorts single malt scotch whiskies. They've created a loyal customer base and receive rave feedbacks from everyone who buys from them. TWE has also received many prizes from the retail industry.

Whisky Exchange's Choice of Single Malt Scotch Whiskies

Well over 2,500 whiskies are stocked at The Whisky Exchange. These aren't only Scotch Whiskies, but whiskies from across the world such as America, Canada, Ireland, Japan, Sweden, New Zealand, Wales and England. They have in supply about 1,900 single malt Scotch whiskies. Alongside the additional spirits that they sell, they have about 5,000 products for sale.

The niche that the company has now dominated is in their special familiarity with older, rare and whiskies that have been discounted. Therefore it has become THE place to visit on the internet to locate these collectable single malts, and other rare blended whiskies.

The Whisky Exchange has got the greatest array of whiskies online.

Click here if you want to find out more

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Johnnie Walker - The very first Globalized Scotch Whisky Brand

From a humble start in the beginning of the nineteenth century , the name Johnnie Walker has turned out to be world famous. It was started in 1820 by a man called John Walker. John Walker, from the Scottish town of Kilmarnock commenced producing blended whisky. When first produced it was referred to by the name of \"Walker's Kilmarnock Whisky\". However it was Johnnie Walker's son, Alexander Walker, and grandson Alexander Walker II, who developed this well-liked blend famous globally. Under the charge of John Walker, thewhisky sales accounted for about 8% of the firm's returns. Nonetheless, by the time Alexander handed over the company, whisky sales accounted for over 90 percent of the firm's income.

The entire design and reasoning behind the brand was originally developed for marketing objectives. For example - the iconic rectangle bottle. Could you visualize Johnnie Walker Scotch whisky in anything else? This was manufactured this way to reduce bottle breakages. Take also the Johnnie Walker iconic label. It is on the square bottle 24 degrees thus allowing it to be a larger label and so that whenever on the shelves together with other whiskies, it would be noticeable.

Johnnie Walker's grandsons came up with the notion of using color titles for the product labels. The label colours are: Red, Black, Green (discontinued 2012), Gold, Platinum and Blue Label.The Scotch whiskies are known as: Johnnie Walker Red Label, Black Label, Double Black Label, Green Label (discontinued December 2012), Gold Label, Platinum Label and ultimately the well-known Johnnie Walker Blue Label, with some various very special editions of the several blends. In 1908 the Walker's Kilmarnock Whisky brand name was renamed \"Johnnie Walker Whisky\". The 'Striding Man' emblem was made and a slogan \"Born in 1820 - Still Going Strong\" was created. Tom Browne created the Johnnie Walker logotype based on how Johnnie Walker dressed up and sauntered.

Here are a few shore descriptions of the Johnnie Walker Scotch Whiskies that are in the marketplace. These are referenced in order of amount of money and quality.

Red Label: a mix of grain and malt whiskies - 35 in total. It has essentially the most grain whisky of the Scotch whiskies produced by Johnnie Walker and it the cheapest. The color red should be a warning sign! Recommended for mixing with other beverages rather than drinking straight. Even then it out-sells all other Scotch whiskies globally. With Red Label the Johnnie walker brand has obtained worldwide acclaim and has created the first worldwide brand.

Black Label: bottled at 40% ABV and about 40 whiskies are chosen in the blend. Every single one is not less than 12 years old. This is certainly one of the best inexpensive luxury blended Scotch whiskies.

Green Label: blended malt which makes use of only four malt whiskies and no grain whisky. Only 4 malt whiskies, every one coming from a unique region of Scotland have been used in the blend. The age statement on the label is fifteen years. This will mean that each of the malt whiskies used have been developed in oak for at least 15 years. For it quality in taste it has earned some endorsements. For instance, the Whisky Bible's Vatted Scotch Malt for the Year 2010 and 2012. These days it is destined to turn into a whisky sought after by collectors considering that at the conclusion of 2012 it was discontinued.

Gold Label: well over 15 single malt whiskies are blended together to develop this wonderful blended scotch. It is known as 'Gold Label' to commemorate one-hundred years of Johnnie Walker scotch whisky production. There isn't any age statement on the label and the malt whiskies used are around 15 - 18 years old. Quality grain whiskies are used in this blended scotch. Some single malts that are used are Clynelish (Highland region scotch whisky) and Cardhu (Speyside areascotch whisky).

Blue Label: The royalty of blended whiskies. It is typically bottled at 40-43% ABV and has no age statement. It was blended to capture the style of some of the original blended whiskies from the nineteenth century. The most dated and most unique malt whiskies in existence are incorporated together to develop Johnnie Walker Blue Label. The majority of the malt whiskies used, it is stated, are genuinely from the nineteenth century! Each bottle is one of a kind and to illustrate this each has a certificate of authenticity, and individual serial number and is presented in a silk lined box. Johnnie Walker Blue Label even out-classes many of the single malt whiskies which actually sell for much the same price. Johnnie Walker just recently teamed up with reputable companies like Porsche who've created sleek looking bottles and packaging for the Blue Label range.

Johnnie Walker is a name synonymous along with Scotch whisky. These days it is the preferred blended Scotch whisky on the planet. Here is how this small whisky blender from the 19th century formulated a brand so well received that it became the first world wide famous label. On this site one is able to learn more about Johnnie Walker Scotch Whisky.

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The Story Of The Johnnie Walker Brand

From humble beginnings back in the early 19th century , the name Johnnie Walker Scotch Whisky has grown to be world famous. It was began in 1820 by a man known as John Walker. John Walker, from the Scottish village of Kilmarnock started producing blended whisky. When first produced it was known as \"Walker's Kilmarnock Whisky\". Yet it was Johnnie Walker's son, Alexander Walker, and grandson Alexander Walker II, who developed this popular blend famous throughout the world. Under the management of John Walker, the whisky sales accounted for about 8 percent of the firm's income. Nonetheless, by the time Alexander handed over the company, Scotch whisky sales accounted for over 90% of the firm's income.

The whole of the design and principle of the brand was originally produced for marketing purposes. One example - the iconic square bottle. Who could visualize Johnnie Walker Scotch whisky in any other type of item? This was manufactured this way to reduce bottle breakages. Consider also the Johnnie Walker iconic label. It is on the square bottle 24 degrees thus letting it to be a larger label and so any time on the shelves beside other whiskies, it would stand out.

The thought of having colors to represent the Scotch whiskies was dreamed up by Johnnie Walker's grandsons. The label colors are: Red, Black, Green (discontinued 2012), Gold, Platinum and Blue Label. The Scotch whiskies are known as: Johnnie Walker Red Label, Black Label, Double Black Label, Green Label (discontinued December 2012), Gold Label, Platinum Label and ultimately the classic Johnnie Walker Blue Label, with some more different special editions of the various blends. In 1908 the brand became generally known as \"Johnnie Walker Whisky\" The 'Striding Man' logo was designed and a slogan \"Born in 1820 - Still Going Strong\" was created. The Johnnie Walker symbol, shaped by Tom Browne, is the figure of John Walker - how he dressed up and walked.

The several product labels of Johnnie Walker blended Scotch whiskies:

Red Label: this is a blend of over 35 grain and malt whiskies. It is the most affordable of the Johnnie Walker whiskies and has quite possibly the most grain content. Not meant for for consuming undiluted (even though some do) but for taking with mixers. Inspite of that it is still the number one Scotch whisky internationally  They have created one of the first worldwide recognized brand names and have made Red Label the most well-liked scotch in the world.

Black Label: 40% ABV. It's a top quality blended Scotch whisky making use of about 40 whiskies in the blend. Each whisky in the blend as been patiently matured for at least 12 years. Black Label is a deluxe blended whisky, and it's become the standard by which generally other whiskies are measured. Alexander Walker, Johnnie Walker's son developed this blended whisky, which has developed cult level among whisky drinkers. Inspiration was taken from just how his father blended whiskies and care was taken to get the right balance of smokiness. Primarily it was called 'Special Old Whisky', then in 1909 it was eventually re-named 'Black Label'.

Green Label: blended malt which uses only a few malt whiskies and no grain whisky. Only 4 malt whiskies, every one coming from a different region of Scotland have been used in the blend. The age assertion on the label is 15 years. This will mean that each of the malt whiskies used have been developed in oak for at least 15 years. For it good taste in taste it has received some awards. For example, the Whisky Bible's Vatted Scotch Malt for the Year 2010 and 2012. It is now destined to become sought after by collectors due to the fact that at the conclusion of 2012 it was discontinued.

Gold Label: bottled at 40% ABV. Over fifteen single malt whiskies are blended with each other creating this. It is titled 'Gold Label' to commemorate one-hundred years of Johnnie Walker whisky production. It's a blended Scotch whisky with no age statement. The whiskies used in the blend are believed to be between 15 and eighteen yrs old. Premium grain whiskies are used in this type of blended whisky. Single malt whiskies in Gold Label are Clynelish from the Highlands and Cardhu from Speyside.

Blue Label: The ultimate of blended whiskies. It is bottled at 40-43% ABV and actually has no age statement. It has been blended to re-capture the style of some of the earliest blended whiskies dating from the nineteenth century. The most dated and most unique malt whiskies on the market are combined together to develop Johnnie Walker Blue Label. A few of the malt whiskies used, it is alleged, are in fact from around the 19th century! Every single bottle is special and to show this each single has a certificate of authenticity, and a unique serial number and is presented in a silk lined box. Johnnie Walker Blue Label even out-classes some of the single malt whiskies which generally sell for a similar amount of money. Johnnie Walker just recently joined up with companies like Porsche who have created sleek looking bottles and packaging for the Blue Label range.

Johnnie Walker is a name equal along with Scotch whisky. These days it is the most famous blended Whisky from Scotland in the entire world. Discover how this small scotch whisky blender from the 19th century invented a brandname so well liked that it ensured that became the first world wide well known label. Go to this website where you will be able to discover more about Johnnie Walker Scotch Whisky.

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Nice vid on how they make Johnnie Walker Blue label. It's definitely one of the best single malt whiskies on the market. 

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The Scotch Whisky Exchange is a great place to buy all types of blended Scotch whisky and single malt scotch whisky. There are hundreds of scotch whisky brands to choose from.

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Johnnie Walker Blue Label is definitely the king of blended scotch whisky. It can compete with the finest single malt whiskey and it THE blended Scotch whisky to buy. It is bottled at 40-43% ABV with no statement of age. However some of the Scotch whiskies in Johnnie Walker Blue Label blended Scotch whisky are from the 19th Century. Each bottle of Scotch whisky is labeled individually and sold in a silk lined box. 

Click here to buy Johnnie Walker Blue Label Scotch Whisky