jordynbrown

[jordynbrown]

Are you ready to dive into a world where culture meets creativity, and storytelling sparks inspiration? Look no further than my collection of articles on ESSENCE.com. From celebrating dynamic communities to highlighting groundbreaking trends, each piece is crafted to inform, empower, and uplift.

As a proud member of the ESSENCE family, I’ve had the privilege of blending my passion for storytelling with our mission to celebrate Black culture and amplify voices that matter. Whether it’s spotlighting rising stars, uncovering hidden gems, or diving deep into conversations shaping our world, my articles are for those who love fresh perspectives and meaningful narratives.

[jordynbrown]

Introducing the successful launch of the refreshed Girls United by ESSENCE website that went live on May 1st, along with its seamless integration onto Essence Communications Inc. Pubstack platform! As Lead Product Manager, it's been an incredible journey working cross-functionally with GU's talented design and editorial team to bring this vision to life. Our goal with this refresh was to enhance user experience, elevate content engagement, and foster a vibrant online community for Gen Z around the globe. With this launch, we're not just unveiling a new look and feel, but also introducing enhanced features and functionalities tailored to meet the evolving needs of our audience and editors. From empowering articles to interactive forums, we're dedicated to providing a safe and inclusive space where Gen Z can learn, connect, and thrive. A huge shoutout to everyone involved in making this milestone possible! Your dedication, creativity, and teamwork have truly been the driving force behind this project's success. I invite you all to explore the revamped GU website and experience firsthand the passion and empowerment it embodies. Together, let's continue to inspire and uplift!

www.girlsunited.essence.com

[jordynbrown]

I had the incredible opportunity to lead the integration of virtual streaming and video-on-demand (VOD) capabilities into the E360 Mobile App. This enhancement has transformed how users engage with live and on-demand content, resulting in over 15.5 million plays and an astounding 375.7 million hours watched over a 30-day tracking period!

Bringing this project to life involved collaborating with cross-functional teams, balancing technical challenges, and always keeping user experience at the forefront. Seeing these results and the positive impact on user engagement has been so rewarding!

Proud to have played a part in driving innovation and elevating how audiences connect with content.

[jordynbrown]

Introducing the In-Article Shopping Widget!

This innovative feature brings the shopping experience directly into our editorial content, allowing users to discover and shop products seamlessly without leaving the page. By blending commerce and storytelling, the widget not only enhances user engagement but also drives meaningful revenue growth.

As a Product Manager, I worked closely with our design, development, and Rev Ops teams to conceptualize and launch this tool, ensuring it aligned with both user needs and business goals. Seeing the results and the positive feedback has been incredibly rewarding!

[jordynbrown]

Proud to share the impact of one of my key projects as Product Manager at ESSENCE—the Commerce Template! 🛍️✨

This dynamic template serves as the backbone for our affiliate business, enabling it to thrive across all SMG properties. By streamlining how commerce content is presented, it ensures a seamless user experience while driving measurable results for our partners.

As a Product Manager, I had the opportunity to oversee this project from concept to execution, focusing on scalability and adaptability for diverse audiences. The result? A versatile solution that empowers our editorial and affiliate teams to connect users with the products they love, all while delivering value across platforms.

Excited to continue building tools that fuel innovation and growth!

[jordynbrown]

Thrilled to spotlight one of the projects I’ve had the privilege to lead as Product Manager—the ESSENCE Native Recirculation Tool! 🌟

This innovative tool was conceptualized from ideation to completion, with the goal of optimizing impressions by seamlessly integrating sponsored articles into the iScroll experience. Earned $530K revenue within the first 60 days of introduction on ESSENCE.com. Partnering closely with our sales team, this tool ensures that content not only reaches the right audience but does so in a way that enhances engagement and value for our partners.

Seeing an idea transform into a tangible solution that drives meaningful results has been incredibly rewarding. I’m proud of the collaboration and dedication that brought this project to life.

Here’s to creating tools that empower teams and elevate the user experience!

[jordynbrown]

Excited to share a milestone in my product management journey—I've had the privilege of leading the launch of Essence's first-ever SMS program! 📲✨

This initiative marks a bold step forward for the brand, offering a new, direct channel to connect with our community like never before. From strategy and design to implementation, it’s been an incredible journey to see this innovative project come to life. This feature increased subscribers by 20% over a 3 month period

Pioneering this first-of-its-kind program at Essence reflects our commitment to staying ahead of the curve in digital engagement. I’m proud to have collaborated with an amazing team to make this vision a reality.

[jordynbrown]

💜🎉 Celebrating Four Years at Essence Festival of Culture! 🎉💜 I’m thrilled to share that I’ve just completed my fourth year as a Product Manager at the annual Essence Festival of Culture. This year, I had the incredible opportunity to lead the virtual streaming operations for both day and evening events using JW Player. One of the highlights was partnering with the Essence video team to create the “Playlist Player,” allowing users to switch between different stages during live events seamlessly. Additionally, I managed the “Inline Playlist Widget,” enabling users to view the EFOC stages while reading content on essence.com. Months of meticulous planning paid off, and I’m proud to announce that we significantly surpassed last year’s numbers. A huge thank you to the entire team for their hard work and dedication. Here’s to many more successful years ahead!

[jordynbrown]

Excited to share my very first on-screen interview with Girls United by ESSENCE! Had a fantastic chat with Arlette and BM, creators of the viral show Pop the Balloon or Find Love, discussing Modern Dating Culture, Spinoff Shows, Celebrity Guests, and the potential move into Reality TV. It was an amazing opportunity to dive into the editorial process and gain valuable insights as a product manager in publishing. One of the key aspects I treasure in my role is looking at our products through the user's perspective. Curating GU's first video from start to finish allowed me to address potential CMS issues for our editors in the future. Check out the full interview here:

[jordynbrown]

Another incredible year with the ESSENCE Girls United Summit in Atlanta! ✨ This past October, I had the privilege of managing the live stream for this empowering event for the second year—and this time, I got to experience it in person! 🎥🌟 Being on-site allowed me to collaborate more seamlessly with the amazing production team resulting in a seamless streaming experience. I also had the opportunity to collaborate with the social team team. Together, we created a fun and engaging sneak peek video featuring the sponsored goodies in the summit's coveted swag bag. 🛍️ Moments like these remind me why I love what I do—bringing inspiring events to life online and connecting communities everywhere. Grateful for the opportunity to help amplify the voices of my fellow young leaders and change makers! If you haven't seen it, check out the clip below: https://lnkd.in/eAC8hkRg

[jordynbrown]

Today, I'm thrilled to announce that Essence Hollywood House marked the 12th Virtual event streamed on Essence.com using the Essence TV Guide! This nifty module, featured on the site's homepage and event pages, allows viewers to quickly and simultaneously stream scheduled programs of Essence content from anywhere in the world. Thanks to its success, other Essence Ventures brands have trusted and adopted the Essence TV guide. It is now featured on the homepages of Beautycon and ESSENCE Girls United. As the Product owner and manager of the virtual events user experience and VOD streaming strategy, I've been working cross-functionally for two years to lift and maintain this project. From wireframes to QA testing, I collaborated with UX/UI designers, developers, and video to make it all happen. If you haven't already, check out the Essence TV Guide and see what we've been up to. I'm excited to continue programming and developing the TV Guide and owning the virtual VOD streaming strategy for Essence Communications Inc. events, and I can't wait to see this experience develop further.

[jordynbrown]

🌈 Celebrating the Impact of Small, Meaningful Features in Product Development 🌈 As a product manager, it's easy to get caught up in the allure of large-scale, "flashy" projects. But sometimes, the real magic lies in iterating, taking a step back, and continuously working to perfect the small things. My background in Public Relations has taught me the importance of hyper-focusing on our audience. In 2022, this focus led to one of my proudest achievements: introducing the Pride Logo feature on the Essence Communications Inc. website. Inspired by Google's themed logos, this feature was designed with a clear message in mind. I wanted our readers to know exactly where the Essence brand stands when it comes to supporting and loving LGBTQ+ communities. This seemingly small addition had a big impact. It wasn't just about a logo; it was about making a statement and showing our commitment to inclusivity and diversity. It's these thoughtful, audience-centric enhancements that truly define a product and resonate deeply with users. Now themed logos can be found Across all EV Brands that I'm currently working on. Here's to celebrating the power of small, intentional features and their ability to create meaningful connections. 🌈✨

[jordynbrown]

https://www.linkedin.com/in/jordynabrown/