——————— BA Graphic Design Communication Chelsea College of Art & Design Final Major Project blog 2012 ——————— I will be creating two distinct music videos over the course of this project, for two stylistically different artists. ——————— Gem Club Record Label | Hardly Art Toby Connor ——————— This blog follows the journey from initial inspiration through to final outcome on both pieces as I take on the role of producer and director of these videos.
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Over the last three months I have produced, directed, and edited two music videos. This blog follows the journey from the inception of an idea right through to treatments, production, filming, and post production of each piece.
Passwords for the films featured here are available in the package handed in for assessment.
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Final Major Project Complete
The last three months have been some of the most rewarding of my time at Chelsea College of Art & Design. Having the freedom to pursue a medium and brief of my choice, and to of pulled together productions far beyond what I imagined I could do at the start of this project has not only been extremely challenging, but also very enlightening.
The key things I've learnt are that preparation and planning is paramount. Having a clear idea which can be communicated simply really makes a huge difference not only to the production of work, but to the final outcome too.
Working with a team of talented people makes a world of difference, specifically when each person has their own specific role to play in the production. Having at least some knowledge of each area I've worked in has certainly helped in these productions, but I now know I want to focus purely on directing rather than being a jack of all trades.
Both artist's were a joy to work with on this project, and although each production had its ups and downs, I'm very proud of what I've achieved overall.
Toby Connor's video will likely not be released until late this year as he is currently working on an album, and plans for the video to be released along with his other materials.
Gem Club's video will be premiering online in the next week or two upon deciding which online place to premiere at.
This project has been the beginning of my career as a director, and this more than anything is something I hope to continue going forward. For me there is nothing like having the initial spark of an idea, building it into a treatment and script, and then finally seeing it come to life on a set with many more people working to create your vision. Its unlike anything else I've experienced, and I feel completely at home in this role. I am now very much looking forward to what project will come next, and see the work done here as a springboard into the industry I've wanted to get into for years.
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vimeo
Gem Club - I Heard the Party
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'Gem Club - I Heard the Party' Animatic.
Password: gemclub
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Toby Connor - A Day in Bed
Password provided in FMP Package
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Gem Club - I Heard the Party
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Music Videos & What I've learnt
Both videos have come with a huge learning curve. Although I've made several films over the last few years, within which film has become the primary focus of my work, it has only been through this project that I have finally directed a film in the traditional manner where you work with a team of people, and every individual has their own role in order to pul together your vision.
Gem Club has over the past few months really been the primary focus of my FMP. Having had Toby's video come in late after an artist change, the amount of time left to create his video became smaller whilst the scale of Gem Clubs video grew. What helped was that after talks with Toby and his manager we decided on a fairly simplistic idea for his video which would allow for spontaneity on set.
The biggest thing I've learnt through this process is that preparation is absolutely key in every element. Without storyboarding Gem Club, we could easily of fallen too far on the night to of ever caught up. It also meant I could easily show and describe scenes to different members of the crew when setting up and creating each shot. Not only this, but organising 23 people to arrive on set at the correct times, rafts of equipment and other things like catering, a toilet, and a generator, couldn't of been done had there not been a huge amount of preparation beforehand.
Getting a good crew behind you is also pivotal. Being able to trust someone to do their job to the best of the ability, or to trust their advice on something you are less experienced in becomes vital when there is so much to do in so little time, with so much money resting over it. Having never met anyone I worked with on both of these videos before starting out on this project, I quickly formed strong relationships with the core team as each person came on board. A couple of the people who worked on the Gem Club shoot I would work with again in a second, which in fact happened when it came to creating Toby's video for which Matt and Rob joined me again for the duration.
Toby's video could of done with more preparation. Having given so much time to Gem Club, and it being such a giant undertaking for me, Toby's video was in some ways left behind. At the time I felt this would help create a more natural spontaneous video, but you always need to prepare for things going wrong, and I should of had a plan in place had monday's rehearsals not been possible.
Overall its been fantastic experience, and I can't wait to direct the next piece.
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Simple Edits
Having got the sound from Nathaniel, it was sent to my Brother to be mixed.
Once I got the footage from Technicolor I placed the footage into the FCP timeline, synced the sound, and the edit was done! A quick grade in Color to really bring out the cold blues and the film was finished.
The only issue I have is that Technicolor has not sent through the entire roll of scanned film, so I am missing the end of the original take. I've replaced it with the end of a previous take for now, but I will hopefully get this resolved with Technicolor in time for hand in.
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Fallen in love with 16mm film
After waiting a few days, I finally got the HD scan back from Technicolor in Pinewood.
The image looks absolutely beautiful, and confirms the choice of using 16mm film for Toby's video as the real show stealer in this video. With the format becoming more and more rare, it was a great chance to use a medium which may not be around for much longer.
Using film was part of the concept for Toby's video, reflecting the raw, natural sound of music with grainy film stock. Until I got the footage back today, I had literally no idea how it would actually look, as until this point I had only seen the output to DV tape on set.
Below are some ungraded images from the film.
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Link
Password: gemclub
This is the animatic created for Gem Club's I Heard the Party. Having produced the storyboard, I used those visuals to create an animatic within which I could show basic camera movements, and a draft idea of how long each shot would last. In effect I was able to pre-edit the video before actually filming anything. Although some things worked differently once shot, the edit changed only very slightly from this initial animatic.
It was also extremely useful in order to see how the film would work, and to see exactly how one shot would lead onto the next.
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Iconic Visuals
Coming to the end of my project and looking back at some of the very first ideas I had, its interesting to see how they manifested in the final outcomes.
One of my first posts was on iconic images in music videos:
http://joshuastockerfmp.tumblr.com/post/19238279207/iconic-visuals
Having not really thought about that idea since then, it's interesting to now look at my video with that thought in mind. I do feel I've achieved that initial goal with this image:
Not only does this image sum up the whole video, it really feels like a timeless image. There is nothing within the image which could date, and the fact it was created in camera means theres no special effects which will be viewed differently in the future.
I feel it is important to carry on with this line of work by continuing to push concepts out which feel exciting rather than settling for something average.
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Gem Club Reaction
Having sent over the finished film to Gem Club I have since heard back that the whole band really loves the piece. Chris, the lead singer of the band with whom I've been in contact throughout thie process had this to say:
'It looks amazing! Absolutely incredible and job well done! Stunning.'
The label has also been said to really love the video, and the band are now looking for potential online places to premiere the film.
It's great to of worked so hard on a piece and for the outcome to be something people are really proud of.
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Technicolor - Film processed to HD
The film has been processed at Technicolor in Pinewood, and the print looks absolutely gorgeous. The grain of the 16mm stock really fits both the concept and Toby's music.
Sadly Technicolor has made a mistake, and cut the film short, meaning I had to cut the end off a different take to complete the video. I will be calling them about this as soon as I have a chance to in order to get the correct amount of footage.
This is the original 16mm negative.
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Toby Connor | Thoughts on Shoot
Although a lot of things went wrong on Toby's shoot, it was still a great learning experience. Having never used film before, I was very intrigued by the process, and waiting to get the processed film back is a lovely way to shoot.
On set you only view a poor quality DV version of the footage, and later into the shoot the monitor went black and white and didn't go back, so seeing the footage when it comes back will be like seeing it for the first time.
I do feel digital has many benefits over film though, and especially on a shoot so pushed for time, digital would of made the process far easier.
I would love to use film again, but as each foot of film costs money, time shooting becomes precious, and for a first timer its not something you want to rush.
There were several elements I really loved on the shoot though. Kim who featured in the video was persuaded to come down and be a part of the shoot as she is the actual girl Toby was seeing at the time the song was written. having elements like that in the film made the whole experience and atmosphere on set very different. Although the audience doesn't know these details, it shows in the performance.
Another thing I was extremely impressed by was Toby's commitment to the shoot, and his performance both musically and physically in making the moment we portray feel real.
Although its perhaps not the video I was aiming to create, I'm still excited to get the footage back from Technicolor and to see how the film really looks.
The Room
The set itself was perhaps the most thought out element of the film. Every element was considered in the way the camera would move across it, and not only how it would look on camera, but how it would relate to the mood and story of the piece.
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