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Investment Banking Career Guide: Skills & Pathways for 2025.

Essential skills for investment banking jobs

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"Stock Market Crash Forecast: Making Your Money Work for You in Any Market"

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Best Countries to Invest in Real Estate Globally.(2023-2025)

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THE MOST PROFITABLE WAY TO Converting Google Ads Traffic in White Verticals!

In a digital environment where competition is fierce and attention spans are long, converting website visitors from Google Ads is paramount, especially in thin verticals. White verticals, which encompass industries such as healthcare, financial services, and legal services, often require more nuanced approaches because of their scale and regulatory complexity. However, with the right strategies and tactics in place, turning a Google Ads marketing strategy into a profitable transformation for the sector is completely possible. here we explore the best ways to get the most out of thin verticals.

Understanding the Landscape: it is very important to capture the specific characteristics of thin structures. Unlike other industries, thin verticals are usually subject to strict regulations and compliance requirements. This means that marketers must navigate a complex web of legal and ethical considerations while designing their campaigns. Additionally, consumers in thin verticals often exhibit high levels of skepticism and caution, making it important to establish trust and confidence from the outset.

Crafting Compelling Ad Copy:

The journey to conversion begins with the ad itself. Creating compelling ad copy is the cornerstone of any successful Google Ads campaign. In thin verticals where credibility and authority are paramount, it is important to convey efficiency and credibility throughout advertising. Use language that builds trust and reassures potential customers of your expertise. Highlight any certifications, accolades, or industry associations to build credibility. Additionally, focus on a unique value proposition of your product or service, clearly showing why visitors should choose you over the competition.

Optimizing Landing Pages:

Once users click on your ad, they should be directed to a landing page specifically designed to increase conversion rates. In thin verticals, where consumers are more likely to search for information or solutions to complex issues, landing pages should strike the right balance between informational content and persuasive messaging. Keep the design clean and professional, with clear call-to-actions (CTAs) that guide visitors to the desired action. Provide useful information up front, and address common concerns and objections to allay any fears.

Leveraging Social Proof:

In industries where trust is paramount, social evidence can be a powerful conversion tool. Testimonials, case studies, and customer success stories can help reassure potential customers and allay any doubts. Include social proof throughout your landing pages and ad copy, highlighting positives from satisfied customers. Additionally, consider highlighting any industry awards or honors for your business to further boost credibility.

Implementing Trust Signals:

Trust symbols are visual cues that help establish trust and confidence in website visitors. In thin verticals, where consumers are more likely to be wary of fraud or misinformation, trust signals play an important role in calming concerns and encouraging conversion. Badges of trust can take many forms, including safety badges, industry certifications, and affiliations with reputable organizations. Clearly display these trust symbols on your website and landing pages to reassure visitors of your commitment to transparency and integrity.

A/B Testing and Iteration:

Constant optimization is the key to maximizing conversion in white verticals. A/B testing allows you to experiment with different elements of your campaigns, from ad copy and imagery to landing page design and CTAs. By systematically testing conversions and analyzing the results, you can refine your approach over time, identifying what resonates most effectively with your target audience. Adopt a mindset of constant iteration, always looking to improve and adapt based on real-world data and feedback.

Conclusion:

Converting site visitors from Google Ads to white verticals requires a strategic and nuanced approach. By understanding the unique challenges and opportunities that exist in these industries, marketers can develop campaigns that resonate with their target audiences and drive profitable conversions. From creating compelling ad copy to leveraging social proof and trust signals, every aspect of the campaign must be carefully planned and executed. By adopting a mindset of constant adaptation and iteration, businesses can unlock the full potential of their Google Ads campaigns and achieve sustainable growth in the white vertical.

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Which is the best website to get free Instagram followers and likes?

followers which is the best website to get free Instagram followers and likes?

The best place to get free Instagram followers and likes is a website that specializes in Instagram promotion. This website not only promotes your Instagram account but also other social media accounts, including Twitter and Facebook. There are many benefits to using this website, including improved content strategy and scheduling. These tools can help you get more exposure and followers while minimizing the time you spend thinking about content creation.

If you are a beginner and don't want to spend a fortune on followers, you can try the free services of ProjectInsta. This website is 100% safe and allows you to get up to 80,000 followers. It offers quality likes and followers delivered at a natural speed. To use the website, simply input your username and choose the number of followers you'd like to get. You may also need to fill out a short survey in order to receive more free followers.

SocialPackages is another website with a free trial. You can try a free package for three days to see whether the service is right for you. They have an experienced team that can help you identify your target audience.

Free Instagram followers

In order to increase your followers on Instagram, you need to post quality images. This social media is heavily image-based, so the more quality images you have, the more likely people will follow you. To get free followers, you can use a service like Growthsilo. The service provides you with a report detailing your followers and growth, as well as excellent customer support. In addition, their representatives are very helpful in identifying your target audience.

If you do not want to spend a penny, you can also use an app that provides free Instagram followers and likes. These apps generally offer free trial versions, but you may want to upgrade to a paid service after you try it out. Paid services will often increase the engagement volume and claim to provide you with real followers. However, it may not be practical or safe to engage your followers every 24 hours, so you should be cautious when using a free Instagram follower app.

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Why You Need To Know The Difference Between On-Page And Off-Page SEO

In today’s market, I find the success of a business is usually proportionate to the visibility of its website. Online search engines provide us with an on-demand directory of businesses that point us in the direction of whatever product or service we need. However, with so many web properties indexed by search engines, it’s becoming increasingly difficult for fledgling websites to stand out in the crowd.

Search engine optimization (SEO) is the practice of increasing the visibility of a website to search engine users via unpaid (“organic”) methods. In other words, SEO doesn’t involve the purchasing of ads or paid placements at the top of search engine results pages (SERPs).

However, there are two critical components of every SEO strategy: on-page and off-page. If you only focus on developing one of the two, you can kiss your chances of ranking on the first or second SERP goodbye.

If you’re ready to learn about on-page and off-page SEO best practices, read on. Below are techniques to buff up your SEO game and help your website rank for high-traffic keywords.

What Is On-Page SEO? 

On-page or on-site SEO encompasses all of the visibility optimization techniques that are implemented on the website you’re trying to rank. In other words, on-page SEO manipulates or tailors the content of a website to appeal to users and search engine crawlers alike.

What website owners have to understand about SEO is that they’re writing for a dual audience: regular readers looking for valuable content and robotic web crawlers that scour the content of the World Wide Web for relevant pages to categorize and link to. Good on-page SEO strikes the perfect balance between appealing to the human touch while also sprinkling in the necessary keywords, technical metadata and formatting that web crawlers are searching for.

There are dozens of on-page SEO factors that search engines like Google and Bing consider when indexing and ranking a website. Here are some of the main on-page SEO factors that search engines prioritize in their ranking algorithm:

Title Keyword: The title metatag is one of the main relevancy signals for search engines. Be sure to include your main keyword or phrase that you want to rank for (e.G., “best hockey sticks for kids”) at the beginning of the title tag. This way, Google and Bing can recognize your website as a relevant source of information for your keyword.

Meta Descriptions: Don’t neglect your website’s meta description. Be sure to include your main and, if possible, secondary keywords naturally in your website’s meta description tag.

Heading And Body Keywords: Both the body text and heading (H1) tag on your webpage must include the keywords that you want to rank for. These days, you don’t have to stuff your web content with keywords — in fact, this can even work against you. Instead, I recommend aiming for three to five uses of your main keyword in the content.

Length And Formatting: When composing the text of your website, don’t skimp on your word count. Google and other search engines prioritize informative and relevant articles with added sources and links where they provide value to readers.

Outbound Linking And Duplication: Every webpage should feature original, fresh content that isn’t found anywhere else online. If search engines detect duplicate content across your website’s various pages, you might get penalized. Also, be sure to include outbound links to other relevant and highly authoritative sources so Google recognizes your website as a purveyor of trustworthy information.

Other Relevant On-Page Factors: There are a handful of other important on-page SEO components that need to be considered if you want your organic visibility to reach its maximum potential:

• Include keywords in your URL.

• Link internally to your other webpages.

• Caption images with keywords.

• Regularly update your content.

• Optimize for mobile devices.

• Establish efficient site mapping.

Why You Need Off-Page SEO

In days past, when someone talked about “SEO,” they almost exclusively referred to on-page techniques. As Google’s search algorithm has refined itself and the ranking environment has become more competitive, off-page SEO best practices have become equally important. This occurs not on your website, but elsewhere online.

Link Building: Most of off-page SEO is simply a matter of building links to your website. The more trustworthy, high-authority domains refer to your website, the more likely search engines will recognize your website as an authority too. Link building is tough because, for the most part, matters are out of your hands. The trick is to have your website’s content linked to by other reputable sources. However, it’s difficult to convince authoritative websites to reference your content. A relatively simple workaround is to offer to guest post on high-authority domains. Be sure to include an author bio in your article that refers back to your website’s landing page.

Social Media: Links from social media sites like Twitter, LinkedIn and Facebook count toward your website’s position on SERPs. One of the simplest off-page SEO techniques is to create well-curated social media profiles and use each of them to link to your web content.

Domain Authority: Off-page SEO is all about establishing your domain’s authority in the eyes of search engines. While search engines measure a variety of signals when determining authority, in my experience, the more links back to your website from reputable sites, the higher your authority factor.

Mastering SEO On And Off The Page

If on-page SEO is a science, then off-page SEO is an art. Whereas on-page SEO leaves you in full control and able to experiment, off-page techniques are finicky, indefinite and somewhat left to chance. This doesn’t mean that you can’t optimize your website using these techniques — it just means you might need to spend a bit more time networking and taking a trial-and-error approach to building out a web of links that refer back to your website.

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7 foods you can cook in an air fryer – but should you?

The huge popularity of air fryers has inspired countless recipes and hacks to try

Results can vary dramatically, depending on the food cooked – and the taste and texture may be different

CHOICE has tested and reviewed more than 15 air fryers to find the best

Air fryers are all the rage right now and if you believe the internet, you can cook almost anything in them.

Inspired by their versatility and low price points (Kmart Anko sells one for $69, Aldi for $40), clever home chefs are getting creative with new ways to use the appliance, frying everything from pies to pizza to eggs and more.

It's easy to get caught up in the hype, but remember, just because you can cook something in your air fryer doesn't mean you should, or that it's going to taste as good. And there are other common mistakes people make when cooking with air fryers, too.

Our kitchen expert Fiona Mair has been testing air fryers for years (see our reviews), so we asked her for her advice on some of the more unusual recipes popping up on the internet.

High fryer: Fiona has tested countless air fryers in our lab.

An air fryer functions exactly like a small fan-forced oven circulating hot, dry air to cook crispy food. Its compact benchtop size means it can heat up and cook much faster, but you are limited to making smaller quantities at a time. As recipes use little to no oil, the results are far healthier than deep-frying.

Fry hard: 7 foods fried and tested

You probably already know you can air-fry frozen foods such as chips, chicken nuggets and spring rolls. But there are plenty of other things you can cook that you may never have considered.

The question is: will you actually get decent results? Here are Fiona's verdicts:

1. Pies

Pies cook perfectly well in a normal oven, but you can also try them in your air fryer.

Fiona says air-fried pies will work well, but because there is no bottom heating element, you may not get a crisp brown base. You'll also only have space to cook one or two at a time, but it will be faster than waiting for your oven to warm up.

Air-frying a pie will be quicker than an oven.

Pie tips

"For a homemade pie, line a foil pie tray with the pastry and bake the base first," says Fiona.

"Place a sheet of baking paper over the pastry case and add some dried beans or rice to weigh the pastry down so it won't rise or bubble. Then add the filling and pastry top to guarantee a cooked base."

Verdict: Give a fried pie a try.

2. Donuts

Donuts are usually made by deep-frying sweet dough in oil. Yes, it's possible to do this at home, but it's messy, time-consuming and quite unhealthy. You can bake donuts in your air fryer instead, using just a light coating of oil.

According to Fiona, air fryer donuts will taste OK, but they'll have a "cakey" texture and won't be as crispy as the deep-fried real deal. They may also look a little different. "They will probably be a bit flat on the bottom from sitting on the surface of the air fryer," she says.

Donut tips

Teflon-coated air fryers are best suited to donut making. But if you've got a model with a basket, line it with foil to stop the soft dough getting stuck in the cracks. Fiona also suggests turning the donuts once or twice towards the end of the cooking process for even browning.

Verdict: Worth a try, but don't expect crispy, shop-quality donuts.

3. Hard-boiled eggs

Boiling an egg in a saucepan is pretty easy, but it will also work in an air fryer. Just put the eggs in the air fryer, set the temperature and timer – and wait.

"An air fryer is good for hard-boiled eggs, but if you want a soft or runny yolk, you're better off using the traditional stovetop method," says Fiona. She also notes that eggs will actually take longer to cook in the air fryer than on the stovetop.

Hard-boiled egg tips

Fiona advises using room-temperature eggs and placing them in the air fryer while it's preheating. "A sudden change in temperature may crack the shell, so don't use eggs straight from the fridge," she says.

Verdict: The stovetop method is quicker and better if you want a softer or runny yolk.

4. Toasted sandwiches

There was a time when a toasted sandwich maker was a kitchen staple, but your air fryer might do the job just as well. It should produce a nice crispy sandwich without squeezing out the fillings, the way toasted sandwich makers sometimes do.

Toastie tip

Spread a layer of butter on the outside of the bread and flip your sandwich halfway through for an evenly browned, crunchy result.

Verdict: Fry away!

5. Pizza

If you want to make full-size pizzas, you'll have to use a normal oven – but you can use your air fryer to make mini pizzas. The result will be a decent pizza with nicely browned toppings, but it won't have a crispy base because there's no heating element in the bottom of an air fryer.

Air-fried mini pizzas will taste good, but lack a crispy base.

Pizza tips For the best results, Fiona suggests using a thin dough and putting the toppings on once the dough is already in the air fryer to prevent spillage inside the unit.

Verdict: Stick with the oven for that crispy finish.

6. Popcorn

While there are already plenty of ways to make popcorn – with a stovetop, microwave or dedicated popcorn machine – some online recipes suggest you can air fry it too. To make it, they recommend lining the basket with foil and placing the kernels and oil inside.

But Fiona doesn't recommend you try this one at home. "Kernels can pop out of the basket and end up becoming trapped in the fan or heating element, which can cause burning and smoking," she warns.

Popcorn tips

If you're going to try it, make a foil pouch to keep your kernels contained, and stick to small quantities. "You need to make sure the kernels are evenly spread out on the base of the basket to allow them to pop evenly," says Fiona.

Verdict: Not worth the risk.

7. Bread

Baking your own bread has never been trendier, so why not try using your air fryer as a bread maker? You should be able to make a decent loaf of bread in an air fryer if your model can heat up to more than 200 degrees. Then you may need to play around with the temperatures a little to get a good level of browning.

Bread tips

If you don't have a bread tin small enough to fit in your air fryer, you can just put your dough straight in the basket. Fiona recommends preheating your air fryer and avoiding opening the lid/drawer during the baking process.

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Samsung boosts oven range with steam and air frying

It’s clear that our needs are changing when it comes to kitchen appliances. Whether it’s air frying or steaming, we’re all using different methods of cooking, and we all want better results. To aid that, Samsung’s latest range of ovens in the 4, 5, 6 and 7 series have introduced new cooking modes to boost healthy cooking and convenience.

We sat down with Jonathan Hartley, channel manager built-in appliance DA at Samsung to discuss what was launched.

While the new ovens have different cooking features depending on the range, they all share one thing in common: they’re all Wi-Fi connected and can talk to the SmartThings app. For Samsung, this was a no-brainer.

“Why should you when you buy a £500 oven not have that option?,” says Hartley, “SmartThings allows customers to get into SmartThings at an entry-level.”

For Samsung, SmartThings is about convenience and ease. As Hartley explains, when you’ve got family around and you’re all in the garden, cooking has largely required the host to keep nipping back into the kitchen to check on the progress. With SmartThings, you get a message towards the end of cooking time and can even add extra cooking time without having to move.

New cooking modes

While SmartThings may underpin the smarts of the new ovens, it’s most likely the new modes that will attract attention, with Air Fry and steam cooking available.

“It’s new technology that customers need,” says Hartley. “Air Fry is really popular and concentrates on using less oil.”

As our best air fryer list will contest, the technology is mature, and we know that once people start cooking this way, they don’t want to go back. By building it into an oven, Samsung provides a feature that people want but also cuts down on the number of appliances used.

Samsung has also added Steam cooking across the range, with up to three cooking modes: Steam Assist (fills the oven with steam to crisp food), Natural Steam (crispy baking) and Full Steam (surrounds food, such as vegetables and fish, with steam to cook them naturally without losing nutritional value).

Air Sous Vide

Sous Vide is an incredibly popular cooking technique. Food is sealed in bags and dropped into water that’s set to a stable temperature, cooking things like steak perfectly all the way through. This method requires specialist equipment, such as the Thermomix TM6.

Samsung’s new ovens have an Air Sous Vide mode, where the oven senses and adjusts the temperature to keep it more accurate over a longer period of time for more tender food.

“Sous Vide is something associated with restaurant food. People like that experience and want it at home,” says Hartley.

Dual Cook Flex

Samsung’s ovens continue to use Dual Cook Flex, where the oven can be split into two, running different modes and temperatures at the same time, or just using half the oven to reduce energy consumption.

As Hartley explains, you could use air fry in the top part of the oven, cooking conventionally in the bottom half.

Reducing complexity

Of course, adding lots of new features adds a degree of complexity to the mix. Samsung has introduced new features to help.

“We have auto cook: preset modes that allow you to choose the mode, air fry and air sous vide,” explains Hartley. “It gives you a step-by-step guide: this is the weight, this is the shelf, and then continues, guides you through the process right up to hitting the play button.

“This mode allows any user that doesn’t have a technological mind to press play and the oven cooks to perfection.”

We’ll bring you reviews of the ovens and new cooking modes when samples are available.

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Best link-building services and strategies to get more organic traffic.

Link-building isn’t easy, especially if you want it to be done right (i.e., stay compliant with Google’s Webmaster Guidelines). Nevertheless, if your goal is to siphon more organic traffic through high search engine rankings, it is vital to study the intricacies of modern white hat SEO.

Stay tuned as we’re about to reveal ten actionable white-hat link-building tactics (and a couple of bonus ones) that you can use to start building high-quality backlinks today. The strategies we’ll be covering are not only proven to work today but also lay a solid foundation for what’s to come in the SEO landscape in the years to come.

And the best part? In our ultimate white hat backlinking guide, you’ll learn all you need to know to reach your organic traffic goals now and, in the future, as well as get educated about some of the common traps and pitfalls to avoid.

Right now, only thematically relevant backlinks are good enough to move the needle

Fast page load times and mobile-optimized websites are the essential cornerstones of modern on-site SEO, but for Google to rank you alongside the most trusted authorities in your niche, you will need to back it up with strong off-site SEO. Indeed, this means obtaining backlinks from thematically-relevant sources – Google sees this as a vote of trust. Think of it as “street cred” in your chosen niche.

In the past, the primary focus was convincing high-authority websites to link back to you. But nowadays, the topical relevance of the backlinks you build is arguably even more important than the raw authority of the website. Ideally, you would have a backlink cover both of these categories, but in practice, backlinking opportunities like this are hard to find. Therefore, your primary focus when building links should be on relevance – authority, while still important, comes second.

With this out of the way, what’s the ultimate strategy to conquer the search engine rankings the right way and hold them for the long-term, without resorting to any gimmicks or short-lived tricks? You’re on the verge of finding out!

Best link-building services

Before we move on to the best white-hat strategies in today’s SEO landscape, we’ll let you in on a secret and share a few words about why the following link building services can truly help you reach your SEO goals faster than any other method:

1. OutreachZ.com

OutreachZ.com is a self-service platform that acts as a middleman between backlink seekers and webmasters willing to publish your content on their blog. The marketplace is enormous and constantly growing. This is an excellent solution for SEO professionals who prefer to have more autonomy by taking matters into their own hands. It lets you choose the blogs you want to publish your content on (based on industry metrics such as DA and DR).

We picked the platform because it effectively solves your blogger outreach problems through a user-friendly interface. Because every blogger listed on the marketplace has been pre-vetted, you’ll save a ton of time contacting them and negotiating the terms of the deal. As long as you can provide well-written content that’s relevant to their niche, it’s almost impossible not to strike a deal – this is a win-win relationship between you and the blogger who has already expressed their interest!

2. RankZ.co

RankZ.co is a managed guest posting platform and one of the best link-building services to source highly relevant editorial links. Even if you know nothing about SEO, their friendly team of experts will take you by the hand and devise a custom-tailored SEO strategy just for you. Just like OutreachZ.com, RankZ has a broad database of bloggers from every niche who are willing to link back to you in exchange for quality content.

We picked it because it can help any website gain higher search engine rankings at very reasonable prices. Unlike some of its competitors, the managed SEO service provider chooses to take a personalized approach for every one of its customers. Before proceeding with the custom-tailored action plan, one of their experts will thoroughly analyze your website and make recommendations based on their findings. Thanks to their in-depth reporting, you’ll always know where you stand in Google, and every backlink they create will be listed there, right along with the relevant metric (DA, DR, and similar).

Best White Hat SEO link-building strategies

With this out of the way, you’ll learn what it takes to dominate the search engines without triggering the wrath of the algorithms:

1. Resource pages

MAIN IDEA: Writing in-depth resources on trending or niche topics that save time and are helpful will earn you the highest quality links for free.

Link type: Follow

When writing content, you should be willing to go above and beyond to help your audience in any way you can. If you take the concept of writing helpful resource pages and combine it with laser-focusing on trending topics that people are searching for, it won’t take much convincing for other people to link to you.

Moreover, since you’ll be utilizing the power of #hashtags that are trending when sharing your content on social media, people will organically flock to your website even before it starts ranking in Google. This can create a snowball effect as people are actively searching for the topics you’ll be covering. It’s like riding a traffic tornado – you’ll be giving them exactly the kind of content they’re starving for.

So, what is a resource page? In essence, it’s a comprehensive guide featuring helpful guidance on pressing matters (examples include COVID-19, the Ukraine crisis, and similar). Let’s say you decided to create a resource page on COVID-19 where you list a recap of the most important things the reader should know.

You will be covering topics such as:

What are the symptoms?

How to isolate properly?

What should your first response be?

Other ideas:

If you’re in the SEO niche: Write a post titled “200+ On-Page SEO Factors that Google Uses to Determine Your Ranking.”

If you’re in the software/entrepreneurship/misc. niche: Write a post titled “200+ Free Websites to Download Free Legal Software.”

Finally, to make this concept truly work wonders for your SEO, you should start searching for other people’s posts on the topic and find out who’s linking back to them. You can use any suitable SEO tool of your choice for this task (Ahrefs is a great choice). Then, reach out to these webmasters and say something along the lines of:

“Hey, I noticed you linked to this post; we created a well-researched article that is even better, more in-depth, and covers more sub-topics. We spent a ton of time making the definitive and most comprehensive resource out there. Would you be willing to link to us instead?”

Even if you only get 1 out of 20 to respond, make no mistake – it’s well worth your time and effort. Keep in mind the backlinks you’ll get will be of the highest editorial quality. In fact, this is one of the top white-hat SEO strategies out there, and it’s not going against the will of Google but giving it exactly the kind of thing it wants to see instead.

By following the strategy explained above, everybody wins you, the webmaster, Google, and the readers.

Link baiting: an alternative take on the above

Link baiting is a strategy you should use sparingly. But when executed correctly, it can bring you outstanding results. The premise is this: write something provocative or touch upon a sensitive topic and publish it on your website.

Be respectful and stay within the boundaries of the law, but other than that, say it like you mean it, and don’t pull your punches! This way, people will be compelled to reference your post to chime in, and the discussion can heat up well beyond the comment section of your blog.

This won’t always work, but when it does, your article or blog post can truly go viral. Plus, you can get a boatload of backlinks and traffic. A softer version of the same strategy is to post a discount on your products or services, which is also likely to attract links.

Get your creative juices flowing and think of other ways you could bait people into linking to your content. Anything related to politics, football, dating, and celebrity gossip is a good start.

In the beginning, however, your primary focus should be on getting traffic in the first place. This is the toughest part. Once your website starts getting the initial bout of traffic, the link baiting strategy can be a good way to expand upon the idea of “resource pages” and take it even further.

2. Guest posting

MAIN IDEA: Gain powerful editorial backlinks in exchange for content

Link type: Follow

Guest posting simply works. It’s one of the most efficient ways to secure high-quality backlinks from virtually any niche of your choosing. If the webmaster takes you up on your offer, this effectively grants you access to high-quality editorial backlinks, which are some of the most powerful ones you can get. This is due to the following:

Firstly, these are content-based links. Google looks upon them much more favorably compared to, for example, backlinks that are placed in the footer or the sidebar. The reason being is that backlinks in those side areas are often not human-generated, whereas the ones placed in the middle of the content most likely are.

Secondly, content-based links imply a healthy amount of editorial pressure. In other words, it’s up to the webmaster to either approve your guest post or reject it, meaning it has to offer something valuable to the reader – otherwise, there would be nothing in it for the webmaster to publish it. By favoring editorial backlinks, Google promotes the distribution of helpful and well-written content. It’s a win-win arrangement for everyone involved! The webmaster gets amazing content for free for their readers to enjoy, and you get a powerful backlink.

Best of all, any blog in your niche could potentially be willing to link back to you in exchange for quality content. At this point, you’re presented with two options:

– You can start contacting bloggers on your own. However, bear in mind it’s a labor-intensive process, and it’s quite typical for the majority of your emails to go unanswered. Furthermore, although still effective, the strategy has been chewed to the bone as you’re not the first one to think of utilizing it. Bloggers these days can be very picky with regard to what they’re willing to publish, so you’re going to have to come up with the very best content to stand a chance and pass through their filters. And that’s not even mentioning the time it takes to compile a list of bloggers and email them one by one.

– In case writing and emailing people is not your cup of tea, you’re better off outsourcing it to a professional or finding the best link-building service with native writers on-board (like the ones we mentioned above). But be very careful who you entrust this task to! A no-name blogger outreach services provider could end up promising the sky and under-delivering, or worse yet, providing the wrong type of links that could harm your entire SEO campaign.

Long story short: in the SEO sphere of today, guest posting remains the holy grail of white-hat link building. At the same time, it also helps position you as the authority in your niche and grow your brand. Once your posts get published, don’t forget to count the highly targeted traffic your website will receive directly from the webmaster’s blog when people start clicking through your link. This can drive highly qualified leads immediately, even before SEO benefits start taking place.

3. “Parasite” websites (with high Domain Authority)

MAIN IDEA: Utilize high DA websites that can rank for low-to-medium competition keywords on their own

Link type: Nofollow

How would you like to ride the waves of another website’s authority and capitalize on its high search engine rankings? With the so-called “parasite” SEO strategy, you can quickly claim the top spots in Google for low-to-medium competition keywords.

There are numerous websites you can use for this purpose, with some of the best being:

– Medium

– LinkedIn Pulse

After registering, simply publish an article there, and the platform will let you insert a backlink. Granted, it will have the “nofollow” attribute, but the strategy is worth pursuing for the direct clicks your website will receive alone.

For example, let’s imagine you’ve written an article about “blue widgets” and published it on your main website. Do some keyword research and identify some related LSI keywords (typically, these will have a low difficulty). All of these long-tail keywords are perfect to write a supporting article for – inside, you will mention your website as a reference where they can learn more about the topic.

You could, of course, use the long-tail keyword strategy on your main website as well, but don’t expect a miracle in terms of search engine rankings if it’s new. Although you will eventually rank for your chosen keywords either way, know that “parasite” websites already have a high domain authority in Google and are thus much better suited for ranking quickly. Yes, even without building any additional backlinks to them at all!

4. Infographics

MAIN IDEA: Create eye-catching materials that people distribute without you even asking

Link type: Varies

Infographics have long been a closely guarded secret and a potent link-building weapon in the hands of the best link building services and their clients. Much like press releases, once created, infographics are the kind of content people will happily distribute on their own without you having to lift a finger, provided the content (and its presentation) is truly something remarkable.

Granted, not every topic will perform equally well, so you have to do your due diligence. In general, info-based topics that are packed with stats tend to perform well (hence the name “info”-graphics). When brainstorming ideas, make sure to think about what kind of statistics or facts would invoke the “WOW, I didn’t know that!” response in your readers. Because let’s face it – some statistics are just plain boring. And content that makes people yawn won’t get shared.

Last but not least, consider hiring a graphic designer for the job. Even though you could technically get away with doing it for free using Canva or similar template-based tools, it’s essential to create something eye-catching.

Note: in case you catch someone publishing your infographic without linking back to your site, kindly reach out to them and ask for a backlink. Most will be happy to oblige. But just in case, don’t forget to also include your logo and your main website URL in graphical form.

5. Broken link building

MAIN IDEA: Get a free backlink in exchange for fixing other people’s broken links

Link type: Follow

This backlinking strategy is severely underutilized, but if executed correctly, it could net you some high-quality editorial backlinks. In essence, it works like this:

First, do some thorough research and web crawling to discover whether any bloggers in your niche have published any articles with broken links in them. These can be broken due to typos, but sometimes, the domain they were linking to could have expired or is simply no longer hosting that content. Then, get in touch with them, notify them about the issue, and offer your website’s URL as a replacement (ideally, you’ve already published an article that covers this topic).

As you might have guessed, the hard part is locating these broken backlink opportunities, and if you were to do it by hand, you’d probably go crazy. The good news is, there’s a myriad of SEO tools you can use for this purpose, so this aspect of the equation is semi-automated and practically done for you.

If you’re planning to use this strategy, there’s something very important to keep in mind: don’t try to hide your intentions. Be transparent. Say that “yes, my goal is to get a backlink from you, but if you help me out, we both gain something from it.” The reason being is that you’re solving a problem they’re having, but for this to work best, the replacement URL you’ll provide truly has to contain the kind of content that will leave them breathless. Ideally, it should be better / cover the topic more in-depth than the original. To check out the old article that is no longer reachable or someone has taken down, you can use a free tool like Archive.org.

6. Email those who scrape your content and request they link back to you

MAIN IDEA: Instead of going after copyright violation, turn it into your favor and get a backlink

Link type: Varies

Stealing other people’s content is not only a copyright violation, but it’s also not recommended for SEO (duplicate content issues). Nevertheless, the internet is full of individuals who are utterly unaware of the fact, so expect them to do it regardless.

Even though you’d be 100% in the right to request they take down the content that legally belongs to you, might we suggest a better strategy? Instead of going at them hard, kindly ask them to link back to you as a way to say “thanks.” This way, they can continue using the content, but you’ll get something out of it as they’ll list your website as the source.

Don’t worry about their stolen article potentially harming yours. If you published the article before they did and Google crawled your website prior to crawling theirs, your version will be recognized as the original.

7. Press releases

MAIN IDEA: Raise brand awareness with PR articles that get picked up automatically

Link type: Varies (mostly nofollow)

Although Google claims to be ignoring links obtained by distributing press releases (after all, most of them will have the “nofollow” attribute), it’s unlikely these backlinks will hurt you. In fact, they are not only great for diversifying your backlink profile, but also for the purpose of growing brand awareness. If you get lucky and your PR articles get picked up by the right news outlets, you can even score some high authority “follow” backlinks along the way.

So how do you write an amazing PR article that has the best chance to get picked up by the media? In essence, structure your content in such a way that it addresses the following 5 big questions:

– What message are we conveying / what is our announcement?

– Who are we trying to reach?

– What’s in store for our target audience?

– When will it be launched?

– Who will be the one to deliver the message?

Of course, the exact questions can vary from niche to niche, but you get the idea. As long as you cover the “who”, the “what”, the “when”, the “where”, and the “why”, you should be in good shape.

8. Q&A websites

MAIN IDEA: Get direct traffic by sharing your expertise

Link type: Nofollow

Q&A websites are an under-utilized yet powerful tool to grow your online presence. Not only do they let you leave a link back to you inside your profile and answers, but they also help you establish yourself as an authority in your niche – provided that your answers are genuinely helpful. In other words, you’ll be placing your business directly in front of a highly targeted audience who’s looking for a solution, which is exactly what you need.

The leading Q&A websites in today’s web space are:

– Quora

– LinkedIn Answers

However, you need to approach them with the right strategy in mind – mindlessly throwing your website’s URL around won’t get you anywhere (and it may even get you banned from the platform). In fact, even directly linking to your products or sales pages is NOT recommended most of the time.

What you need to do is research the most common questions people are asking, categorize them, if need be, and write a blog post on your website that addresses them from various different angles. Now, you have a powerful free resource you can share with them if they want to learn more.

So, let’s say you come across a question that asks about X.

In your answer, you would do your best to answer that question to give the reader a good basic idea of what they need to do (but don’t go into the details too much). Then, at the end of your answer, you can say something to the extent of “if you’d like to learn how you can solve X, check out the detailed guide I’ve posted on my blog that answers your question even more specifically.” And inside that blog post (and NOT on the Q&A website directly), you subtly promote whatever products or services you’re offering.

Do you see the difference? By doing it this way, no one will ever flag your answers as spam – in fact, the readers will thank you for it. Moreover, these Q&A websites often rank very highly on Google, meaning you can legitimately piggyback off of their search engine authority and funnel a healthy portion of their traffic your way.

Although things may change over time, these will always be worth it for marketing purposes in one way or another. Even if they suddenly decide to make all of your links “nofollow” (or even prohibit you to insert links in the first place), it’s well worth it to participate as these may net you a handsome chunk of direct traffic.

9. YouTube

MAIN IDEA: Repurpose your content by turning it into videos that generate traffic

Link type: Nofollow

Video distribution sites like YouTube and Vimeo are fantastic for getting your content out there and generating some thematically relevant backlinks while you’re at it. Did you know YouTube is the world’s second-largest search engine? It functions exactly like Google in many ways, with the main difference being its focus on video rather than written content. By uploading to YouTube, not only can you leave a link under every video you post, but you will also get direct traffic to your website from targeted visitors.

If you’ve ever published an article, you can repurpose it for all sorts of things, including turning it into a video. Feel free to use the content you’ve already written as a manuscript for your video or amend it slightly if you wish. At any rate, most of the hard work will have already been done at this point – now, you only need to figure out what video production/editing approach would work best.

If you’re camera-shy, there’s no need to put your face on the screen if you’re not comfortable with doing so for any reason. You can make a captivating video by using nothing more than a couple of PowerPoint slides or it can simply be you talking over an image background. As long as you’ve got a decent microphone at hand, you should be able to produce something in a matter of minutes. Alternatively, you could also outsource any part of the video creation process to a freelancer.

10. Blog commenting

MAIN IDEA: Get direct traffic by adding value to the discussion

Link type: Nofollow

Although blog commenting shouldn’t be your primary link-building strategy due to it yielding nothing more than “nofollow” links that don’t count for much, the best link building services still recommend using it in modesty. The reasons are twofold:

– It makes your backlink profile more diverse

– It helps you establish a brand in your niche

Keep in mind that the vast majority of these links will be “nofollow.” In most cases, your author’s name will appear as a clickable link you can use to link back to your website, but don’t try to shove your links inside the body of the comment (this will most likely cause the webmaster to delete your comment straight away).

To be successful with blog commenting, the trick is to find relevant blogs in your niche and, ideally, be the first to leave a comment. This way, you’re almost guaranteed to be noticed and may receive some direct clicks to your website, provided the comment you leave contributes something valuable to the discussion.

In other words, don’t just leave a comment for the sake of doing it. Comments like “hey there, great blog post” are not enough to get your comment approved – you have to do better! The goal is to invoke curiosity in the reader. If possible, try to use your real name with an avatar for your posts to have an added bit of legitimacy and to stand out more.

Bonus strategy 1: Unlinked mentions

How many times has it happened to you that someone mentioned your name or brand, but it’s in plain text form rather than it being a clickable link? A pity you can’t do anything about it being hyperlinked… or can you? Listen: if someone decided to mention you in a positive context, chances are they will be more than willing to link back to one of your websites when asked nicely. And if not, try your luck with another person who mentioned you somewhere. With SEO tools (or Google directly), you’ll discover more of these unlinked mentions than you can chew on, especially if your brand is popular.

Bonus strategy 2: Link reclamation

Not every backlink you’ve created will last for a lifetime. Sometimes, sites get taken down for a myriad of reasons, domains expire without being renewed, etc. But in other cases, they get removed deliberately by the webmasters. Chances are, at least one of the websites that used to be linking to you no longer does, and there are several SEO tools that can help you pinpoint precisely what those are. Then reach out to those people and ask if they could add it back. Be polite. Sometimes it’s a mistake on their end, or perhaps they decided to rewrite the entire article. Either way, it doesn’t hurt to try.

Bonus strategy 3: Superior content

Have you ever stumbled upon a low-quality piece of content that had a ton of backlinks and couldn’t help but wonder how it got them in the first place? If you’re a part of the SEO industry, you’ll come across one of these sooner or later. Then, write an article on the same topic, but make it bigger and make it better. It has to be superior to the original in every way you can imagine. After it gets published, convince the webmaster to link to your article instead. If you’ve done your homework, this should be an easy win.

Bonus strategy 4: Directories

Obtaining backlinks from directories is an old-school SEO strategy, and most of them will be “nofollow”. While this is unlikely to give you a substantial boost in your search engine rankings, it does serve an essential purpose – diversifying your backlink profile. Do you think it’s natural to have only the highest quality editorial backlinks pointing to your site and nothing more? Of course not. So go out there and claim these surefire victories, as small as they may be.

Bonus strategy 5: RSS feed

Is your website powered by WordPress? Then you probably have an RSS feed already. In essence, this is a mechanism that broadcasts your newly published content to the world. Unfortunately, some will blatantly steal your content and republish it on their blog. But often, they’ll employ some sort of automation to do it, meaning they won’t bother stripping out any internal links you’ve left in there. So, make sure to insert them in your articles and mention other related content you’ve published on your website – it’s a good on-site SEO strategy you should consider utilizing either way.

Bonus strategy 6: Spying on your competitors

A wide range of SEO tools allow you to check the backlink profile of any page you’re interested in, including your competitors’. Why would you want to do that? The reason is simple: to see where they’re getting their backlinks from. If they’re willing to link to your competitors, they’re likely ready to link to you as well, especially if your content is far superior. The next step is to identify backlinking opportunities – which webmasters should you reach out to first? Go through them one by one and you should be able to get a response eventually.

Bonus strategy 7: Social media

Although any backlinks obtained from social media tend to be “nofollow” (Facebook, in particular, is set to “noindex”) and thus not likely to have a significant impact, it’s still a good idea to have them for multiple reasons. First of all, your backlink profile should be natural, varied, and diverse. By sharing valuable content on social media, not only do you get your brand in front of people’s eyes, but also foster healthy relationships with those who could end up becoming your loyal customers. You need to show them that you’re not just another faceless corporate entity; that there’s a real human face behind all of this, someone whose vision is to help others achieve their dreams and solve their problems. As a result, most will feel indebted to you and be more willing to do business with you – that’s the power of reciprocity.

Bonus strategy 8: Our retailers pages

This method only applies if you’re running some sort of retail or eCommerce store. Simply make a list of the products you carry in your inventory and jot down your manufacturers and suppliers. Then, write them an email and inquire whether they have some sort of “our retailers” page. Ask if they could link to your e-store. Most will be willing to oblige.

Bonus strategy 9: Tweak your redirects

In case you’ve restructured your website, it’s important to have 301 redirects pointing from the old URL structure to the new one. Without it, you’d be losing out on link juice from anyone who’s linking out to you. Of course, newly launched websites won’t have to worry about this problem, but if yours has been around for a couple of years, it’s good to have this in mind – a little tweak like this could do wonders for preserving your existing rankings.

Bonus strategy 10: Testimonials

Bought any products recently that you’d have zero second thoughts endorsing? Send an email to their creators, share your love and enthusiasm for the product, and ask if you could write a testimonial for them. In most cases, you’ll also be able to provide a link to your website. This works two ways: their sales pages get more credibility and you’ve just scored a powerful backlink to your site. Nice!

Bonus strategy 11: Free web-hosted tools

If you have a decent knowledge of coding, you could come up with a free tool and host it on your website. It could be something as simple as a calculator or as complex as an online scraper or SEO tool. These tend to attract quite a bit of organic backlinks. Alternatively, you could also hire a developer to do this for you, but bear in mind that, depending on the length and complexity of the project, it could end up costing you a pretty penny. Alternatively, it can be something creative: maps, tests, quizzes… you get the idea.

Bonus strategy 12: Blogger reviews

If you have a product to give away, see if they would like to receive a free copy in exchange for a review. It’s quite easy to score some high-quality editorial links this way. However, be careful how you present the offer – it’s against Google’s Webmaster Guidelines to give out a product in exchange for a backlink directly.

Bonus strategy 13: Get interviewed

Are you an established name in your niche? Perhaps you’re holding a Ph.D. or you’re a well-known athlete? Capitalize on your accomplishments by letting other people interview you. You can bet they’ll be happy to leave a link as well. And in case you’ve been interviewed before and haven’t had a website at the time, reach out to them and ask them to insert your link next to the podcast or interview.

Bonus strategy 14: Start a petition

Is your niche about a passionate subject, something to do with human rights, perhaps? If there are people who believe in the same cause as you, they will do anything in their power to support it, including linking to it. You might even get featured in the media.

Bonus strategy 15: Provide a transcription

There are many podcasts and videos online whose creators simply don’t have the time or resources to generate a transcription or provide subtitles. Offer to do it for them in exchange for a backlink.

11. The dos and don’ts of white hat SEO

Before we conclude our guide, here are some of the key points you should apply to your SEO strategy:

DO: Go after editorial backlinks

Editorial backlinks are placed somewhere in the body (as opposed to the sidebar or footer). For Google, this indicates that someone has placed the link there intentionally (as opposed to the link being auto-generated by some plugin or a script). Therefore, it acts as a vote of confidence and thus carries more weight.

DON’T: Overuse “exact match” anchors

In the past, overusing “exact match” anchors worked tremendously well and was used by many SEO experts as a shortcut to attain high search engine rankings in a relatively short period of time. However, ever since Google introduced its infamous Penguin algorithm update in 2012, this is a surefire way to shoot yourself in the foot and get penalized by the search engines. In other words, you’re 10 years late to the party!

DO: Focus on backlink quality rather than quantity

In SEO, quality goes a long way. Anyone can build thousands of spammy backlinks using automated tools, but nowadays, this will kill your rankings faster than you can say “cheese.” The ones you want to shoot for are usually the kind that are the hardest to get.

DON’T: Worry about keyword density (too much)

Keyword density is another SEO metric that used to be relevant back in the day, but nowadays, its relevance is minimal at best. Yes, it’s important to mention your main keyword at least a couple of times but going above 2% in terms of keyword density could get your content flagged for “keyword stuffing.” Just don’t do it – Google is now smart enough to know what your content is about because it can understand its intent (read about the Hummingbird algorithm update if you’d like to know more).

DO: Build backlinks at a steady pace

As a general rule of thumb, it’s much better to spread out your backlinks over a long period of time than trying to get it all out there in a single day. Also, it’s normal for your search engine rankings to fluctuate as you do this, so there’s no reason to panic. The odds of witnessing this phenomenon are even greater if your website is new.

DON’T: Engage in link exchanges

You may be compelled to link back to someone in case they linked back to you due to common courtesy. But in reality, this could harm your SEO efforts. Google isn’t the biggest fan of link exchanges; it wants to see people linking to you naturally.

12. Conclusion

Off-site SEO is a marathon, not a sprint. As long as you focus on acquiring backlinks slowly and steadily, your search engine rankings will gradually improve. Consider working with the best link-building services to take some of the burden off your shoulders – building quality backlinks is hard work after all. In fact, it’s one of the most challenging aspects of SEO and it’s easy to mess up if you’re not 100% sure what you’re doing. Best of luck on your journey and may you get the search engine traffic your awesome products and services deserve!

New on Search Engine Land About The Author RankZ is an online marketing agency with a focus on search engine optimization and content marketing.

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How To Check & Remove Toxic Backlinks

You’ve done everything the right way to get your website found by search engines.

You’ve created relevant content rich with keywords, added the right metadata, and ensured your layout is optimized for crawling by search engine spiders.

You should be at the top of search engine results – but you’re not.

What’s going on?

Believe it or not, your backlinks may be working against you.

The good news is that you can run an analysis of your backlinks to find the bad ones that may be bringing your website’s rankings down.

In this article, we’ll cover:

· The basics of backlinks.

· How backlinks can both help and hurt your SEO rankings.

· Ways you can identify and remove toxic backlinks with Web CEO.

Let’s start at the beginning and take a closer look at backlinks, how they work, and how they affect SEO rankings.

What Are Backlinks?

Backlinks, which are also referred to as incoming links or inbound links, are connections between one website and another.

Search engines, like Google and Bing, treat them like a vote of confidence from the referring site.

In other words, the more websites that are linking to a specific page, the more confidence the search engine has in the quality of that page’s content, which in turn plays a major role in determining where your site will be ranked.

This makes backlinks a vital part of off-site SEO practices.

Link building is so important, in fact, that there is a specific type of SEO professional who is known as a link builder.

Link builders spend their entire workday building and maintaining backlinks to increase traffic and boost page scores.

All Backlinks Are Not Created Equal

You didn’t think every incoming link was as good as the next, did you?

Of course not, you’re a savvy SEO specialist.

And you already know some backlinks are more valuable than others – and not just because of the traffic they send to your website.

Because we know link quality can vary, it’s time to look further into what separates a good or “safe” link from a bad or “toxic” one.

What Are Good Backlinks?

Quite simply, good or “safe” backlinks help your search engine ranking.

Search engines keep the exact details of what makes quality links under wraps, but good backlinks tend to share the following traits:

1. Good Backlinks Are From Authoritative Sites

Backlinks from popular and trustworthy sites are very useful for boosting your search engine rankings.

This concept is known as “domain authority,” and sites with a high level of authority can pass that “juice” on to your site.

On the other hand, bad backlinks from Sammy, low-authority sites can have the opposite effect.

Think about it this way, which would you trust more, a link from the Wall Street Journal or one from a site advertising off-brand Chinese prescription medications?

Search engines feel the same way.

2. Good Backlinks Use Specific Anchor Texts With Your Target Keyword

Anchor text is the word or phrase users click on to visit a linked URL. (For example, “anchor text” in the previous sentence.)

Concise anchor text using your target keyword has a correlation with higher rankings as it gives the search engines a better idea of what type of content is on the linked page.

3. Good Backlinks Are From Sites Related To Your Page Content

Because Google seeks relevant content that provides supplemental information, the search engine values links from related sites over those from un-related sites.

This helps ensure queries are answered with helpful content, rather than random links from sites with no clear connection.

So, while your One Direction fan page may be a must-visit for Harry Styles fans, linking to your used car dealership’s website from it isn’t doing you any good.

And in fact, it may raise red flags and hurt your ranking. But more on that later.

4. Good Backlinks Are Do follow Links

Make sure any relevant, good backlinks to your site are marked as “do follow” links.

Search engine spiders track “do follow” links from one site to the next.

These are the ordinary links you’re used to.

Conversely, search engines ignore no follow links, or those with explicit instructions to crawlers to pass them by.

These no follow links are commonly found on things like press release pages and paid advertisements and are not considered when determining your ranking.

That’s not to say nofollow links without their value. Just being mentioned on a high-quality site can give your brand an awareness boost.

However, that nofollow link will not boost your rank on search engine results pages (SERPs).

Nofollow links are basically the digital equivalent of Kylie Jenner tweeting that she loves your jeans.

But for SEO purposes, they’re not doing you much good.

So, where possible, aim for dofollow links.

We’ve covered what good backlinks look like, now it’s time to examine the flip side: bad backlinks.

What Are Toxic Backlinks?

As you might expect, toxic backlinks are ones that hurt your website’s reputation in Google’s eyes.

Many of these types of links have their origin in black hat SEO tactics, unethical attempts to game the search engine algorithm to get higher rankings.

To combat this SEO cheating, Google penalizes sites caught using these black hat tactics.

“

While there are a practically endless number of ways SEO black hats will try to get over on Google, there are a few that are obvious clues a backlink may be untrustworthy.

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