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What is Landing Page?

Landing Page design is a familiar concept you will often hear about in the field of web design or in professional website design services.

When Should You Use Landing Pages?

When running ads.

Running ads to a generic page, with little information, can't focus the actions of visitors, you will waste a lot of money. Instead, prepare a very clear & convincing landing page, you will have much better results. Note that the landing page only works well when the visitors are people who are interested in the field/item you are promoting, so you need to learn more skills in running ads, creating standard ad templates (Content) Landing page content must exactly match the ad title)

When you are about to organize an event

Whether it's an online event (Livestream, webinar) or an offline event (seminars, workshops, offline, ...) you should create a simple landing page to attract registrations.

On this type of landing page is usually very simple and short, the following 5 information is enough:

Why did the event take place?

Who should attend the event?

Speakers

main content

Time, place.

When launching a new product/service.

Any product or service you should make a landing page, for example you can go to Apple's page, for each product they always make a separate landing page (Their purpose is to introduce product features). ) Long sales/service introduction landing pages also work very well. The more complete, detailed, not redundant, and focused on solving problems for customers, the higher the conversion rate of the landing page.

If you are a large business with many interested customers, even if the product / service has not been launched, you should also make a landing page to introduce the product / service. On these landing pages, you can collect information about customers who want to be notified when a product launches, pre-orders, or enters a waiting list.

When giving something FREE.

If you want to give ebooks, tutorials, courses, vouchers, discount codes, etc. to customers to collect user information, you'd better build a short landing page, you can do 2-3 pieces and run an A/B test campaign to see which landing works best.

Nguồn:https://www.kbtech.com.vn/tin-tuc/thiet-ke-landing-page/