kellywalkerbeverageproject

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Week 13 - Final Mockups. 

I am really happy with this result, particularly with the golden rum, the bottle cap and the foil stamped design. I struggled to decide whether I wanted the vines on the bottle, seeing the mock up helped me to decide to lose them and leave the label more minimalistic. My tutor’s feedback is that a wooden background would better complement the rum, and in hindsight I agreee (it’s frustrating because the table under the tablecloth is wood, and it would have been easy to get this photograph).

The layout has dynamic elements and a whimsical mood, but is overall clean, minimalist and refined. The focal point of the work is it’s contrast colour and texture - black uncoated paper and gold foil working together to make the final design. The colour gold is associated with royalty and luxury, and complements the dark rum perfectly. There are hints of beanstalk vines and castle flags, subtle references to the folklore concept of the Golden Goose that don’t interrupt the overall design. 

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Week 12 - Rum Packaging Box Design. 

For this project, I  decided to create a box to fit my bottle. I picked 600gsm raven board, although in commercial settings I will most likely use 350gsm board. The bottle is 220mm x 91mm x 91mm. I have set the dimensions at 230mm x 100mm x 100mm - this allows for material thickness and then about 8mm clearance, I tested this package and it fits the bottle comfortably. To allow for a standard KSBA press die cut, the knife for this box is designed to fit an A2 artboard.

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Week 11 - The Mockup Hunt

Because I am going to be adding a box to my finished packaging design setup, plus using an existing bottle for the finished design, I have decided to use photography and create my own mockup. My intention is to use complementary colours of blue, so that the amber rum colour really pops and looks golden.

Mockup Link

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Brief 10 - Repeat Pattern

I wanted to highlight the folktale influence of the product name “The Golden Goose” by using beanstalk vines, referencing the vines used by jack to climb the beanstalk and steal the Golden Goose. The pattern needs to be monotone in colour, and appear refined, simple and yet intricate. I intend to have this design foil stamped onto the final bottle.

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Week 10 - Label Anatomy

Using an empty Limoncello Bottle, I have produced a simple diagram of a spirit bottle label anatomy. I will need pregnancy warnings, percentage of alcohol, a country of origin, volume, and a barcode.

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Brief 9 - Case Study

ED Awards Silver Winner of 2020, G Design Studio’s packaging design for KIR YIANNI’s XMD letterpress vintage wine labels. I love the efficiency of this design - the lack of embellishment iroically makes it more likely to stand out. This packaging is honest and transparent using space that would normally hold branding to display a data table highlighting the qalities of this vintage blended wine.

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Week 8 - Logo Development Process

Logo Development Process - At this point I want to condense my references and cement a style. I chose three distinct style references in this logo - Art Deco, Art Nouveau and Victorian. In the Slack Feedback Channel I received feedback that the victorian style was the winner. I developed this logo in class to have the definition in the centre. Scott warned me that a logo can look over traced without some definition t break the silhouette. The “blobs” are reminiscent of gold highlights, and should give the goose some character.

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Week 7 - Logo Research

The class has voted for the second direction. I was a bit disapointed to let go of my colourful folk style design, but I am still excited to work on this project. I have some ideas of where I’d like to take the lettering work for the logo - I think it needs to be a wordmark first and foremost. I will develop this over the next week.

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Week 6 - Pitch Presentation

When I put together my pitch, I found it challenging to condense my ideas into a for slide 2 minute presentation.  I found myself playing with the moodboard style and practising my words over and over to get the delivery right. I had a lot of reference imagery to work with, and I found it difficult to choose pictures.I think I got the second direction conveyed much more clearly than the first direction, since this is a more established style with multiple similar references - the first direction was really justifyling a drawing I had done. For anyone using Loom in the future: Seeing a webcam video of yourself as you present is going to be distracting, so leave yourself at least an hour to practice, that way the final product will be more polished. With only two minutes there is not much time for pauses, which practice can help eliminate.

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Week 5

Feedback Week. I’m glad to know that I’m not the only person behind in my tumblr blog. I’v found getting to Slack and getting Zoom to work increasingly difficult, I’ve never really used online learning before, but I’m adjusting as I go.

The self-directed brief this week was a meme - I haven’t really made one before, and I’m not sure that this counts, but here goes: Design, Develop, Review, Repeat, the infinae process. I had ome across infinity pencil/erasors before, and I thought it would work well with this brief. I wanted the pencil to mark out an ampersand, so as to tie the words together, as well as give the image a focal point. It was a challenge to encorporate hand drawig, illustrator and photoshop in one picture, but now that I’ve donee it once I’m excted to do this again. I’m not sure what needs to happen to get the type to look right, that might be a work in progress.

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Week 4

Moodboard Development.I missed class this week, but the feedback that I got on this from friends is that the moodboard I originally made is too static, and that the accreditation is unnessesary. I have been working on how I can add more flair to these moodboards, this is where I’m up to so far in this process.

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Week 3 - Moodboards I have developed some rough moodboards to cement the colour palate and artistic direction that I am working towards. The references that I am using in this project are listed on the pictures themselves. For the first directin I want the packaging to feel dynamic ad whimsical, with bold colours and rough lines, suggestive of woodcuts in the production. I want the finish product to appear like folk art.I would use a strong script typeface. For the second direction I wanted the packaging to appear more polished and clean, and the style to be dark and sophisticated. I would incorporate one illustration of te goose in fine line illustration and clean up the edges. I would use elements of a Victorian art style in the typography.

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Week 2 Style Directions Moodboard

The concept I am working with is the Golden Goose. I got to this idea through a simple word association: Golden Rum, Grey Goose vodka = Golden Goose. The ideology is that this rum is liquid gold. The story “Jack and the Beanstalk” is the origin of the Golden Goose, a creature whose ability to lay golden eggs saves a whole village from poverty. From this story, I developed some motif ideas: Vines, Clouds, Golden Eggs, Beans, and Castles. The folklore aspect lends itself to traditional illustration, so a stylistic reference to this history could be woodcut printing. This is where my work steps in two directions:

1. Colourful Illustrative Fairytale Packaging - here I can make use of the woodcut style and add whimsical elements to the project. The bright colours and bold shapes will help the packaging stand out from other rum brands.

https://www.pinterest.com.au/kwillus/packaging-direction-1/

2. Minimalist Black and Gold Design, clean design - here I can use the motifs but constrain the style. The darker palette provides contrast, while the gold gives a sense of luxury. The style reinforces this idea of luxury and helps tie the motifs together.

https://www.pinterest.com.au/kwillus/packaging-direction-2/

I will develop these concepts further this coming week.

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Week 1

I am aiming to produce Rum packaging, partly because I love rum, and partly because I want to introduce letterpress production into this project. A Letterpress style lends itself to traditional woodcuts, and it's old fashioned look is appropriate for dark Rum, a spirit ideal for the classic old fashioned cocktail. I want to integrate references to nature, and produce an illustrative design. In this post I have included my initial ideas, some rum bottles I photographed, and my in-class drawings.

The photographs I have taken so far are in my opinion fine examples of packaging, they are detailed but striking. I like the inclusion of string in the packaging of the Ratu bottle.

I found a picture of Don Papa Rum, to me this is too much of a good thing, busy and over the top, leaving some of the text hard to read.

Another rum bottle I found was the Dark Matter Rum, it's simple and memorable, the glass looks like a beaker which gives connotations of scientific research and innovation, it would make sense that this is the rum of the future. I also really like the typographic treatment, it's clear, uses bold colours and would work in letterpress.