kenzomenprocess-blog - Tumblr blog

[kenzomenprocess-blog]

"The visual strategies of Surrealism lend themselves to commercialization, like the idea of taking an image and blowing it up, or contrasting incongruous juxtapositions" said Ghislaine Wood. "The problem comes when it is literally pastiche, rather than a fresh approach." 

Surrealism's ongoing problem is that, whenever it has resurfaced since the 1930s, it has tended to be as pastiche. 

... Every artistic movement has been commercialized to some degree, but few have suffered as much in the process.

[kenzomenprocess-blog]

Concept

With an increasingly digital society, we strive for tangible things, memorable experiences, being in the moment. Behind our screens we get enveloped by FoMO, stagnated yet yearning: wanting to be active and present. 

Instead of seeing sports as an obligation, a robotic routine of exercises within small spaces, we want to make sports fun. To join a club, belong in a team, go hiking with our friends. 

Let’s take it all less seriously. 

[kenzomenprocess-blog]

The North Face x Supreme S/S 2017

Decorative patches featuring US flag, many loud politically-charger motifs but definitely indulges TNF’s heritage as an outdoor brand.

[kenzomenprocess-blog]

The North Face x Sacai A/W 2017

Featured: oversized parkas and coats which build on The North Face signature Mountain and Nuptse jackets as well as fur-trimmed caps

Both benefited, one because of becoming bigger in the Asian market and another in sense of TNF’s expertise in outerwear.

[kenzomenprocess-blog]

Incorporating recycled materials into the products helps prevent the flow of waste to landfills and reduces the need to extract non-renewable petroleum resources from the earth. It also reduces the energy required during the manufacturing process. One recycled plastic bottle can contribute to the fibers for the fleece in one of The North Face’s jackets. The fleece in Denali jackets (one colored) contains 87% recycled content which is comprised entirely of post-consumer waste plastic bottles.

[kenzomenprocess-blog]

GORE-TEX: Two-layer construction membrane that is laminated to lightweight, strong nylon textiles to produce garments that are extremely breathable and durably waterproof.

BENEFITS:

Waterproof

Breathable

Windproof

Protection in Rain and Snow

Ideal for Skiing and Climbing

[kenzomenprocess-blog]

Store experience 

The North Face® Flagship Store by Green Room, London – UK

“A progressive playground“ Designed to promote enjoyment, training, discovery and activity, creating an environment that unites a group in their desire to better themselves and further their pleasure in tackling the great outdoors. Coupled with architectural and material features that create an emotional link Sky windows that react to changing weather patterns and the use of living components in the space Digital windows to draw consumers including compaigns and expeditions To meet the different aspirations through ‘live’, ‘train’ and ‘explore’, rather than a pure expression of range

[kenzomenprocess-blog]

Store experience The North Face

Above: The North Face Chadstone store by CoMa, Melbourne – Australia

- Tribute to exploration - Design forms a dialogue between man and nature, emanating the essence of the brand - To strengthen its connection to the landscapes with which many of its customers interact - The organic outline of each mountain rib creates a backdrop to the shopfront, as well as a gentle guide into the interior of the store. Its structure creates visual connections between the interior and exterior of the shop. - Customers are presented with options of following the defined boundaries of the trail and getting lost beyond those limits into the forest areas - Existing columns determined the forests, which then outlined the flow of the river creating the path.

[kenzomenprocess-blog]

Key values KENZO

Optical illusion through energetic prints

Playfully urban

Layered cocoon

East meets west

Gender fluidity

[kenzomenprocess-blog]

idea for prints

[kenzomenprocess-blog]

The North Face x Sacai Fall/ Winter 2017 

To attract new customers and position outdoor brands as fashionable as well as practical, unlocking new growth opportunities 

Silhouette: layered, straight, oversized, elongated Colors: intricate patterns and textures mixed with all sorts of colors and hues of white, black, green, blue, red and more. However, monochrome feel, but it accentes with the splashes of color like red blue yellow. Materials: faux fur, denim, knitwear, suede, camo, flannel

--> Collaboration managed to create an essential line for the unique and trendy, yet modern fashion-loving man

[kenzomenprocess-blog]

Streetwear

sacai x The North Face

[kenzomenprocess-blog]

North Face promotion: storytelling, inspiration from a persona, motivational 

Hannah Lily Hall might not be able to feel her hand jams but that doesn’t mean she’s bailing over a little snow and falling temps. Here’s to all the late season senders! Forget the weather, remember the moment. @thenorthface

[kenzomenprocess-blog]

Supreme/The North Face® for Fall 2015

[kenzomenprocess-blog]

Gif idea

created by blck-xcvi.tumblr.com

[kenzomenprocess-blog]

Inspiration optical illusion

Waves 3D