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How to Create Authentic and Memorable Brand Videos in 2024

In the ever-changing digital marketing landscape, the power of an authentic and memorable brand video cannot be underestimated. As consumer expectations rise in 2024, creating videos that engage your audience isn’t just an option; There is a need. Join us as we explore the art and science of creating brand videos that are not only authentic but also unforgettable.

Start with a clear purpose: Every great brand video starts with a clear sense of purpose. Ask yourself, “What message do I want to convey and what action do I want my audience to take?” Whether it’s telling the story of your brand, showcasing a product, or sharing customer testimonials, having a defined goal is the platform for authentic and impactful videos.

Say something thought-provoking: Great brand videos aren’t just advertisements; They are statements. Create a story that will engage your viewers, and take them on a journey that evokes emotion and connects with their own experiences. Storytelling is a powerful tool for creating authentic and memorable brand videos. In the ever-evolving landscape of digital marketing, the power of authentic and memorable brand videos cannot be underestimated. In 2024, as consumer expectations continue to rise, crafting videos that resonate with your audience is not just a choice; it’s a necessity. Join us as we delve into the art and science of creating brand videos that are not only authentic but also unforgettable.

Start with a Clear Purpose: Every great brand video begins with a clear sense of purpose. Ask yourself, “What message do I want to convey, and what action do I want my audience to take?” Whether it’s telling your brand’s story, showcasing a product, or sharing a customer testimonial, having a defined goal sets the stage for an authentic and impactful video.

Know Your Audience: Understanding your audience is pivotal to creating videos that resonate. Take the time to research and identify your target demographic. What are their interests, pain points, and preferences? Tailor your video’s content, tone, and style to speak directly to your audience’s needs and aspirations.

Authenticity is Key: Authenticity is the heart and soul of a memorable brand video. Be genuine, transparent, and true to your brand’s values. Audiences today can spot insincerity from a mile away. Share real stories, experiences, and people that exemplify your brand’s authenticity.

Embrace Visual Creativity: Visual creativity is your ally in crafting memorable videos. Invest in high-quality equipment, cinematography, and editing to ensure your video looks and feels professional. Creative visuals can enhance the emotional impact of your video and make it more memorable.

Harness the Power of Music and Sound: Don’t underestimate the role of music and sound design in brand videos. The right soundtrack can evoke emotions and enhance the viewer’s connection to the content. Choose music that complements your message and enhances the overall experience.

Optimize for Mobile: In the mobile-centric world of 2024, ensure that your brand videos are optimized for mobile viewing. This includes using mobile-friendly formats and ensuring that your videos load quickly and look stunning on smaller screens.

Measure and Adapt: After releasing your brand video, use analytics to measure its performance. Pay attention to metrics like engagement rates, click-through rates, and social shares. Analyze the data to understand what worked and what can be improved, then adapt your strategy accordingly.

Consistency is Key:

Finally, consistency is vital for building a strong brand presence. Maintain a consistent style, tone, and messaging across your brand videos to reinforce your brand identity and make it more memorable over time.

In 2024, creating authentic and memorable brand videos is not just about marketing; it’s about forging lasting connections with your audience. By following these strategies, you can craft videos that resonate, engage, and leave a lasting impression, ensuring that your brand shines in the digital realm.

How to create good branded content

1. Create memorable stories :

Branded content is most successful when it has a powerful story to tell. By crafting a good narrative you will create a chemistry with your audience, connect with them on a deeper level and create content that sticks in their minds.

2. Focus on the values you promote

Create branded content that is in line with your values and your audience’s values. By building a positive brand perception you’re more likely to build trust and credibility with your audience.

3. Understand your target audience

When creating branded content it’s integral to fully understand your target audience. This involves getting to know the demographics and psychographics of your audience which may include their lifestyle choices, social media preferences and attitudes towards ethical issues.

4. Evoke an emotion

To help develop closer customer relationships aim to evoke an emotion with your branded content. Emotions help to drive decisions or change mindsets and can also lead to long-term brand loyalty.

5. Have a consistent brand voice

To create compelling brand content it must be consistently in line with your brand voice. This helps achieve greater brand recognition and a more trustworthy image.

6. Create share-worthy content

A piece of content won’t achieve its objectives if nobody views it – focus on creating content that knocks the socks off your audience, compelling them to share it.

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School Event Ideas & Activities for Students and Parents

A school is a community that needs to be reinforced throughout the school year, and having a great list of school event ideas can help you do that. There are plenty of ways to engage students, parents, educators and the community at large in events for schools, ranging from simple and inexpensive to a few that are a bit more costly and complex.  Whether you’re looking for an elementary school event idea, or one for middle schoolers or high schoolers, keep reading for different ways to help your school community have fun and make connections all year long. You may also discover some fundraising opportunities along the way.

School Event Ideas

If you're looking for event ideas for school kids and their parents, the easiest group to cater to is probably the youngest. There are many different ideas for young school children that are sure to get them excited, and their parents too. All of these elementary school event ideas can help to bring the school community together, provide a welcoming atmosphere and even help your institution raise funds if needed. These events are generally affordable and easy enough to plan, making them accessible even if you currently have a lot on your plate.

Trunk-or-Treat Party

Here's a great activity to do with your students around Halloween. We all know young kids go crazy over the idea of trick-or-treating, but it's not something they generally get to experience with their classmates or educators. That's why throwing a trunk-or-treat party can be such a good idea. The concept behind this event is simple and it’s a great alternative to a more traditional Halloween party. Parents, educators and other volunteers simply decorate the interiors of the trunks of their cars. Then they park around the school parking lot and open their trunks, where candy and other treats are located. The kids can go from car to car, visiting parents, educators and others in their community and collecting goodies. This is an easy event to put together because all it requires is a parking lot and getting the word out. This event can help show the power of bringing your community together, and the fun that can occur when each person brings their own little slice of creativity to the table.

Theater Night

Having an appreciation for the arts at a young age can be so important. It can give children a moral center, a community and a sense of belonging. Performing and creating art together can also provide a great sense of fun and help with confidence and personality development. These are just some of the many good reasons to consider hosting a theater night for your elementary school kids. Providing students with some pieces of well-known plays and great works can help introduce them to the larger culture of theater in general. The kids will likely delight in stepping into some of these larger-than-life characters, getting to “play pretend” and put on a show for parents and educators. Who knows, you might just spark a fire of interest in a future thespian. In addition, hosting a student theater night can be a great way to do a little fundraising for your school or for specific programs that could use extra help. You can sell affordably priced tickets to the performance or accept donations from the community after the show. There's a little more effort involved in organizing this kind of show, but it's that kind of showmanship and spirit that can make it worthwhile for everyone involved, including you!

Family Movie Night

If you're looking for some entertainment that's a bit easier to put together, you don't have to look much further than a family movie night. As far as school event ideas for school kids go, this one is almost always a winner. It's also an easy one to get cozy with. Encourage students and their parents to come back to the school in their comfiest ensembles - pajamas, slippers and so on. Lay some blankets and pillows on the floor and choose a family-friendly film that everyone will love. It could be a new release from Disney or Pixar, or you could turn the kids on to a beloved classic they'll get to experience for the first time. This is easy enough to set up, but if you have some extra time and energy, you can go the extra mile. You can tie your decorations and setup around the movie's theme(s) or locale(s). That means the snacks and decorations you choose can sync with the film and provide a complete experience. Remember, this is a tech-based event, so be sure to test everything ahead of time to make sure you're ready to go. There's nothing worse than a bunch of antsy kids waiting around for you to make the projector work! The more you troubleshoot your audio/video setup ahead of time, the lower the chance of an unfortunate surprise.

Field Day

This is maybe the most iconic and classic elementary school event idea. In a way, field day is a tradition, passed down from generation to generation across many decades. Generally speaking, field day takes place toward the end of the school year when the weather is heating up and the kids are getting excited for summer break. The specifics of what a field day can consist of will vary depending on your ambition and budget. It can be as simple as outdoor sports and relay races or as involved as large parachute tents and dunk tanks. Basically, any group activity you can think of that can be organized outside can be included in a field day. If you do this event for school once a year, you can have older students explain the games to younger students, creating a deeper sense of tradition and camaraderie from class to class. If done right, a field day can be a day that students of all ages look forward to and embrace. On top of it all, they'll be getting some physical exercise and engaging with their classmates in new and fun ways.

Book Fair

Book fairs often occur during school hours, but this isn't always the case. A book fair can also draw students and parents back into the school building after hours. If you're unfamiliar, a book fair is when you set up part of the school as a makeshift book store where new and donated books are available to students for low prices. They can browse and pick out some exciting new reading options, which they can even begin to dive into at the event itself. Book publishers often donate or discount books for sale at these types of events. Plus, the excitement around this after-hours school event idea often pushes children to feel more excited about reading. This is a great fundraising event as well, as the proceeds from the book fair can be funneled into whatever area of the school needs some extra funds. If you want to go the extra mile, you can set up a few reading nooks and blanket forts where the kids can start their reading adventures right away.

Ice Cream Social

We all scream for ice cream, don't we? That's certainly the idea behind this beloved social event, where kids and parents alike gather together to enjoy everyone's favorite dessert. This is an easy event to set up, with only a quick trip to the grocery store needed to get your supplies. You'll need the ice cream, plenty of toppings, and many plates and spoons to go around. You can create something of an assembly line, where kids and parents move down the line to create their perfect ice cream sundae bowls. Make sure you have plenty of seating (and plenty of paper towels in case of a mess) and the rest should take care of itself. This is a great way to get the student body together, get people excited, and strengthen the bonds of your school community. Plus, if you have a sweet tooth yourself, you won't find much to complain about!

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Top Production House for Content, IP Formats, Kids Events in India - Victor Tango

Victor Tango is known to be a putative brand and considered as a market leader when it comes to organizing kids’ events, business activation services, format owner and production house that specializing in scripted & non-scripted content for OTT platforms, broadcast networks & brands. With more and more brands vouching for the market share, things are getting pretty ugly for most of them to survive in this extensive competition. Victor Tango, comprising a professional team of savvy minds, offers the innovative solutions for this by organizing events and brand activation services. Brand activation includes innovative marketing practices that ensure any brand to have more public outreach. It opens the door for a 2-way interaction with the potential customers. Thus, the brands are bound to create more awareness among the consumers that ultimately leads to forming a connection with them on a personal level.

With the testimonials available from some reputed companies of the country, Victor Tango ensures of creative ideas, superb-planning, and full-proof implementation. The team has a knack of producing staggering ideas, which is later turned into reality to form innovative marketing campaigns. These campaigns have turned out to be an absolute jail-breaker for brands by creating more awareness and outreach among consumers. Some of our other services include- Kids Engagement, Content Production (scripted, non-scripted, & branded) for brand solution, format creation, & line production.

Know more about School Contact Programs visit at - https://www.victortango.in/school-contact-program.html

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Victor Tango - The Creativity Powerhouse in Kids Event & Brand Activation

Victor Tango is known to be a putative brand and considered as a market leader when it comes to organizing kids’ events, business activation services, format owner and production house that specializing in scripted & non-scripted content for OTT platforms, broadcast networks & brands. With more and more brands vouching for the market share, things are getting pretty ugly for most of them to survive in this extensive competition. Victor Tango, comprising a professional team of savvy minds, offers the innovative solutions for this by organizing events and brand activation services. Brand activation includes innovative marketing practices that ensure any brand to have more public outreach. It opens the door for a 2-way interaction with the potential customers. Thus, the brands are bound to create more awareness among the consumers that ultimately leads to forming a connection with them on a personal level.

With the testimonials available from some reputed companies of the country, Victor Tango ensures of creative ideas, superb-planning, and full-proof implementation. The team has a knack of producing staggering ideas, which is later turned into reality to form innovative marketing campaigns. These campaigns have turned out to be an absolute jail-breaker for brands by creating more awareness and outreach among consumers. Some of our other services include- Kids Engagement, Content Production (scripted, non-scripted, & branded) for brand solution, format creation, & line production. The company boasts of 13 awards, with many satisfied clients and projects, which act as an indicator of high quality services.

Events Related Services offered at Victor Tango

Victor Tango is widely recognized for its event-related services. The kids' event management services are one of a kind and we strive hard to make the event as creative as possible. The segment of event-related services include:

School & College Contact Programs: Lot of companies, these days, look forward for reaching out to kids in order to have an interaction with great enthusiasm. The main aim of these events is to educate the bright minds of our country in order to bring out the best from them. We, at Victor Tango, take immense pride in calling ourselves as one of the prime companies providing school & college contact program services. We conceptualize the entire event and as school activity organizers, we make sure that the entire event is carried out efficiently as planned. We work diligently to turn this event into an experience that will be cherished by the kids for a long time.

As part of our college event management service, we organize an educational event for the students in order to spread awareness among them. The entire event is planned in a manner that the young students gain maximum advantage from it and that is what makes us one of the best College Program Organizers. 

Conference & Format Creation: Victor Tango also offers format creation for events and organizing conferences as part of events related services. The conference management includes planning and organizing conferences which act as an informative source for the attendees. The conference planning service demands an intensive format creation and with our experience, we assure of organizing informative conferences that are very effective in spreading awareness.

Activation Services offered at Victor Tango The brand activation services provided by victor tango include strategies that are meticulously designed after spending a considerable amount of time. Thorough background research on the brand and its products are carried out in order to determine the target audience and locations. As a part of brand activation service, school contact program is carried out as the kids represent an important demographic to target. Apart from their own purchasing power, they are also the adult consumers of the future. Therefore, it is highly recommended to plant the seeds of brand recognition in young children hoping it to grow into a lifetime relationship. Some of the activation services are:

Housing Society and Mall Activation: The society promotional services allow the customers to experience the features of the product and hence, are able to leave lasting images in their mind. It offers a more experiential platform for consumers. As one of the prime society program organizers in India, we ensure that a well-designed campaign is carried out that helps the brand achieve more public outreach.

Victor Tango is labeled as one of the best mall activation service providers in India. Mall Activation is a very important method of performing brand activation for any company as it generates valuable feedback from the consumers. These feedbacks hold paramount importance to any brand or company as it gives them an idea about where their products actually stand in the market. Whether the product proved out to be efficacious or futile. Hence, they can make a future decision about the products to be launched.

Brand Launch: The new product launch service is offered as a part of brand activation. It provides a realistic platform to consumers and is generally employed by companies when they launch a new product. The brand launch lets the consumer experience all the features of the product.

Integrated media property: It is used for representing a brand and hence it must be made attractive in order to lure more and more customers. In this method, visuals are designed in such a manner that it creates a curiosity among the users in order to make them explore more about the product.

Over the years, Victor Tango has received several awards and plaudits for providing meticulously designed services. Some of the prestigious awards that we have received are:

EEMAX Global Awards

WOW Awards Asia

Global Event Awards

AFAQS FOXGLOVE Awards

Best Drama Web Series WINNER- MINNESOTA Web fest

We leave no stone unturned when it comes to fulfilling the client’s demand and that is evident from the testimonials provided by some of our reputed clients, like- ZEE TV, RADIO MIRCHI, ITC, MALALA Fund and many more…

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All About Brand Activation

What is Brand Activation?

Brand Activation is a revolutionary way of creating brand awareness of the product among the people. It is relatively a new marketing discipline, but is already bearing fruit for the companies who have vested their resources in it. The brand activation, through multiple campaigns, tries to infuse a new life into the products and create a connection with the consumers. This helps in creating a more outreach among the consumers that eventually uplift the brand image. Companies offering brand activation services make use of several campaigns and platforms, like- Housing Societies, Malls, Schools, and Colleges etc. The campaigns are strategically designed to carry out prolific results.

Does a Business need Brand Activation?

In the current market scenario, a lot of brand options are available to consumers for a given product. These brands fight hard to acquire a considerable amount of market share in order to survive and grow. Brand activation, therefore, becomes the need of the hour for these companies. Through its innovative and unique methods, it makes any brand more connected to the consumers and helps to develop a connection. With a more outward approach, brand activation services creates more awareness among the customers that eventually leads to an increased market share of a company.

Methods of Brand Activation

Product Sample Campaigns: This is a direct method of creating brand awareness by brand agency in India as the companies engage directly with the consumers by distributing their products. It provides an effective platform for the brands to receive feedback about the product that has been or is newly created. The insights offered by the consumers can be taken into account by the brands to make necessary changes in their product if required. The schools, colleges, and societies are mostly targeted to carry out this campaign for the product launch services. This campaign provides a platform for the new product launch.

Experiential Marketing: This is a more technologically enhanced platform for brand activation as the products or services are showcased through virtual & augmented reality. As the name suggests, the consumers get to experience all the features of the product. It is a very effective method of doing brand activation as the innovative methods employed by the brands leave a lasting impression of their products to the consumers.

In-Store or Mall Activation: Another method available is the mall promotion services that is for companies to create brand awareness is through In-store or mall promotions. This again, provides an experiential element to the consumers as they are having the opportunity to interact with the offered products. Mall activation program provides the opportunity to receive feedback about the product, which is of paramount importance to any company.

School Contact Programs: Children today are huge influencers. Kids represent an important demographic to marketers because in addition to their own purchasing power (which is considerable) they influence their parents’ buying decisions and are the adult consumers of the future. For effective kids engagement, advertisers need to know what makes kids tick. Marketers need to plant the seeds of brand recognition in very young children, in the hopes that the seeds will grow into lifetime relationships. According to the Center for a New American Dream, babies as young as six months of age can form mental images of corporate logos and mascots. Brand loyalties can be established as early as age two, and by the time children head off to school most can recognize hundreds of brand logos. Hence, brands are highly recommended to take up school activations to promote their products. This is because school contact programs can benefit kids in multiple ways. Not only are the cost beneficial but also gets large number of targeted audience and creates greater impacts.

Brand Activation Advantages

Product launch services, as a part of brand activation brings about a fresh change in the marketing practices that attract more consumers. The innovative and creative ideas employed leave behind the age-old conventional methods and yield more positive results for the brand.

The methods for brand activation offer a more direct approach with the consumers. Various brands organize promotional events in schools, colleges, societies, and malls as they see it as an opportunity to increase the interaction with their potential and focused customers.

Brand activation is quite different from traditional marketing methods in terms of its approach. It has a more direct reach toward the customers and therefore, produces lasting results. The experience created by brands with consumers leaves a lasting memory in their mind and hence longer engagement is anticipated.

Brand awareness is the most important thing for any company today. For a given product, there are several companies lined up today. Hence, it is very important to create proper awareness among consumers. The promotional activities performed by companies in malls or in stores provide them a much-needed exposure to huge customer density.

What are the Brand Activation Best Practices?

A proper budget should be devoted to brand activation as it is a very important part of any brand’s marketing plan. With ample resources and budget available, brand activation can successfully yield positive results.

A market test should be carried out in order to make sure that the brand activation campaigns follow the market trends that often fluctuate.

Brand activation data should always be maintained so that one can measure how the marketing campaigns are affecting the brand with their popularity and sales.

The campaigns for the brand activation must be designed sensibly and innovatively that must appeal to the consumers. It must create a lasting image of the brand in the consumer’s mind.

A brand activation agency must be hired by the companies to help them with marketing strategies. The agency consists of experts who work diligently towards achieving the goal of making any brand gain more outreach among the consumers.

What do you need to avoid?

It is very important to design campaigns that align with the brand strategy. Unaligned campaigns can have huge repercussions, creating a negative brand image.

The benefits offered by brand activation should not always be measured by the companies in terms of additional sales. It is an effective tool for creating more product awareness by promoting two-way dialogue with potential customers. Rather than monetary benefits, it is more effective towards creating an emotional connection between the consumer and the brand. This makes the customer engaged with one particular brand for a prolonged duration.