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Evaluation of idea

1. Client brief

How does my creative concept respond to, and activate the site?

Pirate is a direct response to the maritime history of the area as well as the Indigenous history. Water transport is key symbol that links the past (both pre and post colonisation) with the present. the integration of wharf timber in the structure is an aesthetic link to the wider precinct. 

Does it reflect the client’s objectives, vision and brand?

EDQ requested an immersive, unique, creative and sustainable project that activates Maritime Green and I believe that Pirate meets these criteria. Pirate creatively connects form and function with the structure integrating seats within the wooden shipwreck design creating an immersive experience. The use of steel  recycled wharf timber creates a long lasting durable and environmentally sustainable structure that requires minimal maintenance.  The brief also refers requests that the creative concept be a reflection of the Indigenous history of the site which is achieve with plans to commission a Turrubal artist to create artwork for and potentially engrave a design into the mast. As well as this, the interior of the structure with include a plaque with information and history detailing the history of shipwrecks as a means of transport for Aboriginal groups in the 1800s. These plaque will also include a QR code to an AR experiencing which will model a traditional 19 century whaleboat.

The competitive pillars I believe Pirate meet most is expansive engagement and industrious character. In particular I feel my design resonates most with is the quotes ‘ Northshore takes the fun and creativity outdoors’ and ‘ from wharf to warehouse, Northshore’s architecture is a tangible link to our industrial and nautical heritage’.

Pirate also refers itself to the ‘immerse yourself’ tagline 

Does it fill a need at Northshore and if so how?

 A essential facet of successful tactical and creative placemaking is engaging community members and reflects the history of the site which I believe EDQ should consider in their development of Maritime Green. I believe my design cohesively blends Indigenous artwork and maritime history in a free whimsy picturesque way.

What value does it add to Northshore?

Currently the Northshore precinct does not host any Indigenous artist and I believe it would beneficial at community engagement for EDQ to commission a local artist in order to create something that reflects the history and culture of Northshore. Other recreational spaces in the area do not reflect Indigenous history or culture and I believe this is an opportunity for Maritime Green to establish a unique selling point in comparison to other sites such as Hercules Street Park.

2. Originality 

Does my concept engage with and draw attention to Northshore’s distinctive features (geographic, historical, physical, cultural, etc.)

Yes. The use of a boat as a symbol directly signify the geographical connotations to the river and well as the maritime history of Northshore. The use of the wharf timber will act as a common material language connecting it aesthetically with other locations with the Northshore precinct. Similar comments can also be made by the use of red, yellow and blue on the mast ties in with the colour story and branding of Eat Street. It engages with Indigenous history through the artwork on the mast and the plaques on the interior of the wreck. 

How does my concept compare to existing creative projects (through research identify similar projects at Northshore, in Queensland, interstate and overseas)

This is answered in the blog post ‘Originality of concept’  

Does the client need me to produce my project (i.e. what is my creative contribution?)

EDQ will not require me to produce the physical design but I would like to lead the development and implementation. In particular my creative contribution would be through prototyping and briefing and liaising with a Indigenous artist. 

Can my project be produced by people not working in the creative sector?

Partially yes. Once given the outlines and prototypes non creatives can produce the wooden boat structure, however the sail/mast will require direct input of the artist. 

3. Audience engagement, ethics and diversity

What is the demographic at Northshore and who are it’s key stakeholders?

Stakeholder map

Who is my target audience? how does my project actively engage, sustain and grow this audience? 

My key audience is local tourist and new resident as I believe there is nothing like Pirate in Brisbane. The use of colours in connotation to Northshore brings a sense of vibrancy to the space. This vibrancy and large scale makes widening appeal to younger adults is more likely to be shared online. This appearance on popular social media platforms can provide free self sufficient marketing through word of mouth and potential media interest. Young adults are more likely to engage with QR codes which increases digital footprint. 

How can I engage local Indigenous and culturally diverse communities effectively and ethically? 

I hope to commission a Turrubal artist on this project for the mast. The way to engage ethical and effectively include:

Ensuring I give a clear brief but allow opportunity for creative license

Recognise and attribute the work through signage

Allow time for consultation and recognise the limited time and resources often afforded to Indigenous artist 

Why would visitors want to visit Northshore to engage with my project?

Hamilton as a suburb does not offer many if not any free adult recreational spaces and I believe that Maritime Green has the opportunity to capitalise on this. The scale and colour of Pirate is visually striking. This coupled with the interactivity of the structures makes it perfect for selfies and increasing social media traction which would thus drive more followers. 

4. Feasibility, Sustainability & Enduring Significance

Does my concept fall within the clients budget and timeframe?

Yes. The estimated budget is $67,348.6 and it is made with durable materials that will weather well. 

Is my project a one-off, or can it be refreshed, adapted, delivered in stages or multiple occasions?

The physical structure will be a one-off design. I feel as though reiterative designs while fresh can lend themselves to environmental and economic instability especially as an outdoor placemaking technique.  

It is sustainable (environmentally and economically) and withstand the test of time?

Yes. I have chosen my materials as they will weather well and are durable. The structure will also be self sufficient utlising holes in the wood as light in the inside of the structure. As well as this the wood will be recycled wharf timber. 

As the brief request that Maritime Green be used Monday-Friday during the day I want to harness the sun as a source of light within holes in the boat to illuminate the plaques in the interior as opposed to LED lights.

What are the skills, research, consultations etc. needed to develop this idea?

Indigenous art skills, steel work, budget research, 3D Modelling skills and Augmented Reality (AR) skills. 

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Final concept

Name: Pirate

I have chosen to name Pirate in reference to the name of a reclaimed shipwreck mentioned in the history document. Shipwrecks were one of the only ways for Aboriginal groups in the area to get their own boats. I chose ‘Pirate’ over the other names as it is a play on the concept of piracy in relation to colonisation of First Nations peoples where colonisers are the pirates.

Site: I have chosen to deliver ‘Pirate’ on the lawn. I chose this space as their is a potential for the structure to be treated like a climbing structure and I want it be safe as well as grass being a cost effective surfaces for play structures to be installed in (Chapman, 2020).

I have chosen this site specifically as it would not block the view from the amphitheatre or seating area to the Hangar. 

 Chapman, G. (2020, May 5). How Much Cost To Build a New Playground In 2020. Playground Professionals. https://playgroundprofessionals.com/playground/playground-construction/how-much-cost-build-new-playground-2020    

Materials:

Wharf timber- reference to common material language of Northshore and sustainable

steel- reference to common material language of Northshore and colours align with brand

plastic plaque

LED strip

Design

While traditionally the boat would more closely reference a 1800s whaleboat I have chosen a pirate ship design for functionality and name sake. I would like to commission an Indigenous artist to create steel artwork to be used in the flag and mast with reference to the ‘scull and crossbones’ seen on the original ship in 1800s. I have chosen this colour story to link in the colour story of Eat Street one of the neighbouring sites in the precinct. 

The inside of the boat would include 2 adult sized seats. On the interior of the boat there would be 2 plastic plaques outlining the two perspective of post colonial maritime history of Aboriginal groups and colonisers.  

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Budget

Wood: In kind

Wooden ship incl installation whole ship: approx $14, 015 (Pirate Play Ships, 2020. The ships. https://pirateplayships.com/the-ships/). The pricing may be lower than this as we will not require the additional play equipment. 

Metal art engraving: Referencing size and cost on this site https://www.gahr.art/en/artworks/metal_wall_art.htm I found the artwork ‘ 'Expansion of the Incomprehensible' which is most similar to the scale of the current artwork. Using a converted, the cost comes out to $37,211 AUD.(Gahr (2016).  Expansion of the Incomprehensible [artwork]. https://www.gahr.art/en/artworks/metal_wall_art.htm).

AR app: $10,000 (Admin. (2020)  How Much AR-VR App Development Cost | Estimating an Augmented Reality App Development Cost [webpage]. https://www.clavax.com/blog/how-much-ar-vr-app-development-cost-in-2019)

Contingency: accounting for 10% of budget this would be $6,122.6 (source) (Denver Public Art (2019). Sample Public Art Project Budget Worksheet [PDF]. https://denverpublicart.org/wp-content/uploads/2019/09/Sample-art-budget-2019.pdf/0)

Total: $67,348.6

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Originality of concept

In this post I will appraise the originality of my concept in comparison to similar projects.

Palm Beach Parklands 

The first project I have chosen to compare is Palm Beach Parklands on the Gold Coast. In particular I want to appraise the Pirate Park. While similar structurally, Pirate integrates education into it’s and Pirate Park was created to stimulate young minds. Pirate remains unique in it’s placemaking approach by activating site history as well by integrating art into it’s design which sets it apart from regular playgrounds like Pirate Park. 

 City of Gold Coast. (n.d.). Palm Beach Parklands. City of Gold Coast. Retrieved 23 August 2021, from https://www.goldcoast.qld.gov.au/Things-to-do/Parks-gardens-reserves/Park-Finder/Palm-Beach-Parklands  

Hercules Street Park

The second project I have chosen to compare is Hercules Street Park in Hamilton. While directly linked in history to Maritime Green, Hercules Street Park and it’s playground takes an industrial approach to highlighting Northshore and Hamilton history. Pirate hopes to mesh together maritime history with reference to Indigenous history, something unseen in the Hamilton area. Pirate also aims to be original as a structure made for all ages. 

Always Becoming

The last projects I will be appraising is Always Becoming by Native American artist Nora Noranjo Morse. Always becoming shares similar roots in culture and sustainability by creating structures that represent family out of natural materials. While there is some use of colour it sticks to a mostly natural palette. Pirate highlights it’s difference through use of bold picturesque colours that create a striking piece. Always Becoming. Pirate takes a more unique approach to public art, allowing for a tactile experience where Always Becoming is a perceived experienced.

 Naranjo Morse, N. (2015, July). Always Becoming: Phase II (September 2015). Nora Naranjo Morse. http://noranaranjomorse.squarespace.com/always-becoming-phase-ii-september-2015  

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Appraisal of concepts and final idea

I have decided to go ahead with the shipwreck concept as the Hamilton area already has play spaces for young children and I want to engage young adults and older. In particular I wish to attract an audience future corporate Northshore tenants and have Maritime Green as a recreational space used during lunch breaks. 

‘Shipwrecked’ will also utilise the wharf timber giving it a common language material to other Northshore sites like ‘the Deck’. This also addresses the request for a sustainability concept in the client brief. 

As a result it will also be a digitally interactive and physically with seats inside the structure. 

There is also more to engage with history and a digital footprint with this creative concept compared the net climbing frame. This can be down by either creating an augmented reality filter for visitors to visual the actual ship and/or explore history of the boat.

It can be tailored to activate the unique and specific history of Northshore by referencing boats in the local area as opposed to net and weaving technique which were common to a lot of fresh and salt water Aboriginal and Torres Strait Islander groups across Queensland and Australia.

Shipwrecked/Pirates sketch 2:

I have amended my sketches and decided to just have one boat because I felt my initial concept of multiple boats was a little cluttered and less interactive. This concept was inspired by the history of boat racing in the area and how the only way for Aboriginal and Torres Strait Islander people to get boats was through shipwrecks. 

Within the hole in the front of the ship there will be a seat and on the interior walls of the boat there will be historical photos of the ship. As well as this there will be a QR code to a filter which creates a life size model of the ship with historical information.

While this is a basic ship I would like the final design modelled off one of the boats mentioned ‘Northshore Indigenous History’ (Pirate, Sovereign, Swiftsure and Argyle).   

I am also considering commissioning a Turrubal artist to create artwork for the mast but it will depend on budget.  

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Placemaking case studies

Newcastle Honeysuckle

Similar to Northshore, the Honeysuckle precinct was previously an industrial sites.

Importance of placemaking intervention to be ongoing and not to ‘set and forget’.

Aims to transform 50 hectares of an industrial harbour into a lively and inviting space for the community by creating commercial, residential and recreational waterfront areas.

The Maritime Green space at Northshore is most similar to Honeysuckle Park so I have decided to look further into it. 

Honeysuckle Park is a public open air green space which includes:

Shaded maritime-themed playground

wide green open spaces

native plants

pedestrian links

seating on water’s edge

connection to wider walking trail in Newcastle

Evaluation of site

I believe that the Honeysuckle precinct is a successful example of creative and tactical placemaking. The reasons are as follows:

It activates the maritime history of the space. 

Takes a bottom-up down approach by constantly expanding in response to community feedback. 

It has restored and revitalised historical wharfs and sea wall instead of replacing. 

36% of land is public space.

Connects commercial, recreational and industrial spaces. 

Has successfully turned once vacant land into a tourism spot for locals and visitors to Newcastle. 

Engaging and interactive.

The opportunities the Honeysuckle precinct could expand on would be to create more short term pop up events that freshen the space and entice returning visitors.  As well as this Honeysuckle could and should integrate Aboriginal history into concepts more. 

Information and images sourced from https://www.hccdc.nsw.gov.au/honeysuckle, https://www.hccdc.nsw.gov.au/honeysuckle-works and https://www.hccdc.nsw.gov.au/new-waterfront-park-newcastle-opens. 

Waterfront Toronto

Similar to Northshore, is a development of previously underutilised land.

Projects are funded by municipal, provincial and federal governments and must be approved by all three levels

All projects must incorporate significant public consultation which aligns with a bottom up approach 

Projects have included:

cyclist friendly roads

public beaches

parks 

public transport

The project most similar to Maritime Green in Waterfront Toronto is the Sherbourne Common. 

Photo courtesy of Tom Arban (2011). 

Sherbourne Common is 1.47 hectares of wide open green space that features:

An ice rink that doubles as a splash pool in Summer

Public installation art (Light Showers) that doubles as a storm water treatment plant

accessibility in every aspect of the park 

Evaluation of site in relation to creative and tactical placemaking:

I consider Waterfront to be highly successful in this regards. Examples include:

Many projects work with already existing infrastructure i.e. Underpass Park 

Considers a number of sustainability best practices in all projects

Community consultation is an integral part of developmental process (bottom up approach)

Includes pop up public events such as ice rink during Winter

Appeals to both locals and visiting tourists

Information sourced via: https://www.waterfrontoronto.ca/nbe/portal/waterfront/Home/waterfronthome/projects/sherbourne+common and https://waterfrontoronto.ca/nbe/portal/waterfront/Home/waterfronthome/about-us/accountability 

 Barangaroo

Photo courtesy of NSW Government (2017).

Engages with history of Gadigal People of the Eora Nation. It shares a similar pre conolonial history with Northshore. 

22-hectare precinct with 50% of the precinct made up of public spaces.

The area has commissioned short term projects such as ‘Arrivals and Departures’ (Esem Projects, 2015).

Once completed, Barangaroo will be the first precinct of its size on the globe to be climate positive and carbon neutral. 

Evaluation

I believe that Barangaroo is a successful example of tactical and creative placemaking. My reasons include:

Engages and reflects pre and post colonisation history well 

Considered sustainability best practices

Produces short term low cost projects in conjunction with local creatives

It has activate previously underutilised land to be a vibrant commerical and recreational precinct 

The opportunities for Barangaroo to consider in future are including local community members in all decision making processes as it seems to take a top down approach. 

Information sourced via: KKB285 Case study- Barangaroo, https://www.barangaroo.com/the-project/news/pier-pavilion-design-unveiled/ and  https://resource.barangaroo.com/hc/en-us/categories/115001275487-FAQs

Reflections 

I was particularly inspired by Waterfront Toronto in their sustainability and accessibility best practices. I want to ensure that my concept is accessible to those in wheel chairs. The use of LED lights for functionality at night was not something I had previously considered for Maritime Green but is something I would like to implement. 

The Barangaroo precincts reflects the unique and First Nations history of Barangaroo was unique and something I would like to emulate at Maritime Green. The use of digital storytelling in Esem Projects ‘Arrivals and Depatures’ and ‘The Storyboxes’ was really interesting and something I could implement in my projects.

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Indigenous history of Northshore Hamilton

(sourced via the Northshore Indigenous History document on Blackboard)

Hamilton was known as the Yerrol which refers to a rainforest vine used in hut building or in it’s natural state as a fibre or rope

It was a riverine rainforest pocket

Was part of Towrie which is the main resource area for the local groups

Vegetation included vines, palms, cedars, pines, orchids and figs 

Aboriginal people in the area used canoes as the primary mean of transport which inspired Queensland’s first regattas in Newstead

The means of acquiring boats was through shipwrecks which occurred frequently in the 19th century. Some names for these include ‘Pirate, Sovereign, Swiftsure and Argyle)

Reflection

I am particular inspired by the fact that for centuries Northshore has been a place of great maritime significance for all people. The key idea that links all history of the area and shows the technological and industrial advancements over this time is the use of boats and canoes. This has lead me to consider continue my research into placemaking that incorporates water transport. I would like to attempt to tie this into the stories about shipwrecked boats

I was also interested in ‘Yerrol’ and its use as a rope. This inspired ideas of creating a climbing structure of a net that mimicked the texture of yerrol. This concept would also tie into the use of nets in fishing for both the traditional owners and in more industrial maritime practices. 

‘Yerrol’ concept sketch 1

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Stakeholder mapping

https://atlas.mindmup.com/2021/08/10765ed0ff5811ebb1b18f40700f1784/stakeholder_map/index.html 

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Key reflection from the site briefs

Using the magic question matrix I have discerned the key points from the brief and marketing guides to consider for my design:

Context: To create a temporary, sustainable and interactive experience rooted in theory of place making and the maritime, industrial and Indigenous history of Maritime Green and the greater Northshore area. It must work to make Northshore a destination not only for residents of Hamilton but for Greater Brisbane and International travelers. 

Constraints: The current ideation of Maritime Green is only expected to be in place for 8-10 years so any infrastructure must be able to be moved easily. EDQ have also requested a light touch approach with a budget of $40,000-$70,000 so no intensive infrastructure. It must also work in with the current branding and vision of Northshore. There is limited parking at Northshore so it should work to attract visitors Monday to Friday during the day.

Picture of success: The infrastructure must have it’s own unique style and reputation that could not exist elsewhere. When marked against the Northshore Marketing Brief it must reflect the key pillars and general aesthetic expectations. It should increase local, domestic and international tourism for Maritime Green and Northshore.

People: The people who should be involved include:

Tenants and residents of the Hamilton area

EDQ

QUT

Commercial developers and occupants

Sponsors

Visitors who are coming internationally and domestically due to it’s close proximity to the airport. 

Wider Brisbane community

Traditional owners (Turrubal and Jagera people) 

Media

Next steps: Northshore has timber and shipping containers that can be integrated into projects. The project needs to leave a digital foot print

Lessons learned: Based on the development of the Eat Street precinct, EDQ has asked that the space be inter connected to the rest of Northshore from Eat Street to Portside shops. It should also be able to exist with minimal parking. 

Using this and information from the lecture I have refined my ideas. These have included:

Seats that look like boats that each have a name, number and QR code sharing history of the area

Something including a shipping container to work with general aesthetic and vision of Northshore

Shipwreck concept 1

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Research on Hamilton

Map of Hamilton (Google, 2021)

Notable competitors in the area include:

Northshore Riverside Park (right of Eat Street)

Includes playground, access to river, sculptures of shells in sand, public exercise equipment, concrete/wooden path for walking, seating

In walking distance to Eat Street, close to ferry station and bus station

Social listening

4.5 google review

Negative reviews were on the lack of public parking, needed to be closer the cafes and lack of shaded seating.

 northshore riverside park—Google Search. (n.d.). Retrieved 23 August 2021, from https://bit.ly/3ja3KPq. 

Hercules Street Park (off Kingsford Smith Dr)

Includes playground, public toilet, activities for older children and young adults (table tennis and half basketball court), night friendly activities, bike racks and water play.

In walking distance to two bus stops and ferry

Social listening 

4.5 google review

Negative reviews were on the lack of shaded seating, fenced area, physical accessibility of space, not worth the trip for water play for local destination visitors, no parking. 

 hercules street park—Google Search. (n.d.). Retrieved 17 August 2021, from https://www.google.com/search?q=hercules+street+park&oq=hercules+&aqs=chrome.0.0i20i263i355i512j46i20i175i199i263i512j46i175i199i512j46i433i512j69i57j69i60l3.1552j0j7&sourceid=chrome&ie=UTF-8#lrd=0x6b915905bb6a721b:0xf0ed9da84574d420,1,,,  

ABS Statistics 

The most common ancestries in Hamilton (Qld) (State Suburbs) were English 25.3%, Australian 18.8%, Irish 11.4%, Scottish 8.3% and Chinese 3.6%.

The median age is 37 year and 67% of the community worked either full time or part time

Of the families in Hamilton (Qld) (State Suburbs), 32.6% were couple families with children, 55.1% were couple families without children and 10.4% were one parent families

In Hamilton (Qld) (State Suburbs), of all households, 57.0% were family households, 36.3% were single person households and 6.8% were group households.

87.9% had internet access at home 

 ABS. (2016). 2016 Census QuickStats: Hamilton (Qld). https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC31301  

Final reflection

Due to lack of parking and poor response from greater Brisbane community as a result, EDQ must activate the site as something accessible to patron already visiting the area (i.e. to Portside, Eat Street or business tenants). As the client brief discusses engaging visitors during the day Monday-Friday it must include shade spaces if it is to be interactive.

There is also a lack of free and interactive space for adults despite adults being a key stakeholder of the Hamilton community. As a result I hope to create something that is free and appealing for all age ranges.

From online research the other public spaces do not engage with history from an educational standpoint so I would to create an immersive and educational space to create a unique selling point. 

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Inspiration from site tour

The space will also be used for events and performances so the object can not be large or obstruct views

James McArthur- stationed here during WW2

Gathering and fishing spot for Turrubal and Jagera people 

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General brainstorming

Based on the brief and my understanding of placemaking and site I want to play off the natural aspect of the space. I also want to tie into the nautical aspect of Northshore and the history of the Turrubal and Jagera people and their relationship with the area and/or the river. To address the multitudes of demographics the EDC wishes to attract I also want my idea to be interactive and appealing for social media to garner more reach and make it a destination. Some ideas that come to mind before more research include shipwreck boat that can be climbed into with a plaque exploring history of the area, a selfie stations where people can take photos with, a light show that can be seen at night from places other places in the Northshore precinct as well as across the river, a park with nautical themed seating that can attract visitors to the Eat Street markets and other sites in the precinct.