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Decoded the future of digital marketing

Change is the only constant. Be it in the reel world or real world. Digital Marketing is an evergreen platform with newer trends, newer technologies, and newer advances coming out every day. Thanks to such rapid advancement and the coronavirus pandemic, digital marketing services have seen a drastic transformation too. From consumer engagement, to purchase patterns, buyer behavior, to market statistics & data to processing & perceiving of content, each segment has had to acknowledge the ‘new normal’.

On the path of such a new normal, for any digital marketing agency or skilled marketer it is imperative to stay on top of tomorrow’s trends. What does the future of digital marketing services hold? How can brands constantly innovate and keep consumers engaged? Which formats and platforms are best to invest in?

As a top digital marketing agency, let us decode the top 3 trends that are here to transform the future of digital marketing services:

●     The Automation Trend:  

Automation literally translates to automating recurring marketing tasks with machine intelligence. Marketing automation is a smart strategy to stay engaged with your target audience with quality content on a regular basis whilst saving important resources such as time and money. Essentially, marketing automation lets you convert new leads and nurture current leads with minimal efforts. A consumers journey with your brand has several interactive points across multiple platforms and sources, only a revolutionary automated system can predict, analyse, and calculate your ROI efficiently for bettering your marketing strategy ahead.

Some examples of marketing automation in digital marketing include:

1. AI-powered Chat Bots: Leads are made up of queries, interests, and contact information. So why not have a chatbot answer queries any time anywhere? Such chat bots save your time and redirect to genuinely interested leads.

2. Welcome Emails: Once you have received a potential lead, the next task is to build impressions and customer loyalty. Welcome emails are must for every lead to feel welcomed and acknowledged. While the machine impresses the client for you, you gain brand awareness with genuine clicks.

Wish to stay in trend with your brand? Get your free digital marketing quote now.

●     The Short Video Trend:

In 2020, digital marketing was taken by a storm of short-format videos from Tik Tok, to Instagram Reels, to YouTube Shorts to Snapchat’s redesign. In 2021, 57% of the world population comprised of social media users with over 3.6 billion new users in 2020.

With such whopping numbers, it is natural of social media consumption to increase.

Focusing on the average 3- 8 second span of audience and love of all things quirky, catchy, and fast-paced, short format videos are the way to go. As a digital marketing agency, we recommend to focus on short format videos with exciting tunes,  interesting product placements, impressive brand messaging with enticing CTA’s to stay in trend.

●     The Personalization Trend:

With a fast paced industry such as digital marketing, 2021 sure comes with its own set of advancements and preferences. A top requirement of succeeding with digital marketing in 2021 is more and more personalised content. We all know content is king, but personalised content is the new king. Today, audience and customers are choosing to ignore mass and generic communications and rather engaging with personalised and valuable content relevant to them. Needless to say, brands will have to personalise content, communications, and user-experiences in the future of digital marketing.

An effective strategy of such trend is Ad Personalization. Ad Personalization helps you to spend your money and time efficiently to your audience’s based on their interests, website visits, app installations, product recommendations, and past purchases. Such ad personalization helps your brand to be on top of your audience’s focus, helps build brand awareness, leads to relevant sales and conversions via different sources and platforms.

 Start your Ad Personalisation journey here.

  To know more: https://www.kwebmaker.com/best-online-digital-marketing-company-mumbai

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The tomorrow of trends PPC Marketing in 2022

PPC Marketing stands for Pay-Per-Click Marketing. Since its introduction in 2000, Pay-Per-Click services has been ever-evolving. Today, many marketers use PPC marketing to meet their marketing, sales, or brand awareness objectives, but a hallmark purpose of PPC marketing is to understand the profitability of digital marketing, evaluate cost-effectiveness, and essentially running budget-friendly advertisements while reserving set marketing goals. With newer advanced technologies introduced every day, Search Engines, Purchase Patterns, Consumer Behaviour, Advertisements, and Marketing have also evolved.

 Due to keyword relevance and top listing on Google, the probability of customers making a purchase after clicking on an Ad is 50% higher. Such statistics also could be owing to the fact that 57% of users aren’t aware of the difference between a normal google listing and PPC service listing. Now in the increasingly competitive market, you want to make sure to get the most out of your Ad Spends. But with trends evolving every day, PPC Marketing can get challenging.

As PPC Service Providers, here are our top 3 recommended trends of PPC Marketing to follow:

1. The Arising Amazon:

Amazon continues to give tough competition to Google’s PPC services. Very much like Google, Amazon is in itself a search engine. Since Amazon has ventured into paid advertising business, they’re the 3rd largest and fastest growing advertisers in the market.

Another spectacular reason of the growth of Amazon’s popularity is Buyer Intent. Consumer today research on social media platforms, read reviews, study pros and cons but make a final purchase on Amazon. Impressing your audience with a rightly worded and timed ad can be immensely profitable.

In comparison, Google’s PPC services and other search engines have no such drive of buyer intent and fixed conversion rates. Amazon has a higher likelihood of conversion and prefixed buyer intent.

 2. The Arising Automation:

Automation has taken over our lives in a steadfast faith. Automation in Marketing isn’t a new concept and as predicted Automation of PPC services is a top trend soon to catch on in 2021-22. As suggested, Automation will save PPC Services Providers time and efforts of manual tasks. Additionally, Automation of PPC Services will help in designing and running effective campaigns, achieve marketing goals better, calculate best fit bidding strategy for multiple goals all at once, present ad performance reports automatically, and essentially generate ads based on buyer intent, user intent, or website content.

With effective assistance to machine learning, understanding of algorithms, and optimal use of keywords with interesting copy, automation can be super effective in achieving marketing campaigns

  3. The Arising Voice Search:

Voice searches indeed are the present and future. Smart Home Assistants and Personal Assistant speakers such as Alexa and Siri have taken over the markets resulting in 50% of consumers turning to voice searches by 2022. This opens up a huge potential for PPC Services and PPC Service Providers.

Here are some factors to consider with Voice Search and PPC:

Most voice searches begin with questions or commonly used statements.

Users register and process a natural language and tone with voice searches. Keywords may not be effective.

Voice Searches are most used on mobile devices.

To stay in trend in such competitive times isn’t an easy task. As the top PPC service providers in Mumbai, we’re here to make it easy for you! Get a free quote to avail leading PPC services in Mumbai.

 To know more: https://kwebmaker.com/insights/The-tomorrow-of-trends-PPC-Marketing-in-2022/

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The Power Of Digital Marketing In 2022

The digital marketing scope is transforming with new trends, new mandates, and new technologies and software every day. With such evolutions, it is important for brands and businesses to stay-in-trend to beat competition and truly breakthrough. If done right with the right tools & technologies, the digital scope can empower your brand and bring you to the top. It essentially creates a ripple effect, the digital arena empowers your brand and you empower the digital arena with your creativity and innovation of new technologies.

As a digital marketing agency here are our top predictions for your digital marketing strategy in 2022:

            1. Artificial Intelligence Everything:

Artificial Intelligence has be prevalent in the digital marketing sector for a long time, but with the hit of coronavirus, AI powered systems and software are taking over SMM, SEO, Email Marketing, and lot other digital marketing strategies.

AI-powered chatbots are the next big thing replacing human activity powered customer service. In addition to saving human resources, AI-powered chatbots will empower marketing and customer insights with accurate understandings, customer likes & dislikes, FAQ’s, demands & needs thereby empowering marketing research of businesses.

AI-powered technology will also help forecast predictions and trends better for businesses to stay in trend, predict seasons of profits & loss, growth forecasting etc. Additionally, AI-powered tools can help in digital strategies and objectives to nurture and retain potential leads in an effective manner.

The world-renowned company, Google has already started running AI-powered ads to optimize SEO efficiently to understand market statics and user engagement better.

Here are some of our top AI recommended tools:

■       Scikit Learn

■       Caffe

■       Microsoft Bot Framework

■       atSpoke

2. The Micro-Influencer Win:

Without a doubt, social media has become a big part of our lives. From influencing our choices, opinions, thoughts, shopping patterns etc social media is a powerful data tool as well.

With the power of social media, Influencer Marketing is still developing with newer trends. Influencer Marketing is growing with high-level influencers delivering millions of impressions among the million population of India.

With such growth, we as a digital marketing agency have noticed the increase in need of authenticity of content. The problem with brand deals and top influencers is the lack of honest opinions and more sponsored posts. Here’s where top influencers lose their power and Micro Influencers gain weightage

Since 2022 is going to be all about personalised and valuable content, Micro-Influencers are sure to arise as audiences demand more authentic, honest, and true reviews and recommendations with new creativity. Such content is to predicated to the most engaged with.

Micro-Influencers will be indeed be the sure way to deliver powerful brand messages to a trusting and loyal following since 2022 is predicted to be quality over quantity.

Start your digital marketing journey here.

3. The New Reality: Augmented Reality.

Augmented Reality has been explored and grown ever since the 2016 craze of the famous Pokémon-Go game. From virtual fitting showrooms, to Disney’s colouring book, to beauty conglomerates Loreal & Nykaa’s mobile applications to try out new and different makeup shades, look & feel, AR has seen a huge transformation.

With the lack of human touch due to pandemic and rise in technology, AR is sure to grow with newer brand innovations and newer marketing objectives with never seen before trends & results.

4. The Play of Video Marketing:

Undoubtedly, video marketing & video content are till date the most engaged and consumed format of content. And that’s not about to change anytime soon! As a digital marketing agency, we truly believe the power play of video marketing is to expand in 2022. With more platforms coming into short video formats, video marketing along with quality informative content should definitely makes its way in your digital marketing strategy of 2022.

Video Marketing is easy, fast, visually appealing content which is processed quicker as compared to text based content. One such fine example of video marketing are product and service reviews and recommendations, product demonstrations, BTS content, etc.

Even though, podcasts and audio marketing is also in the near-future, Video Marketing in 2022 will still prevail.

Get a free quote here to ace the art of digital marketing in 2022

To know more: https://kwebmaker.com/insights/The-Power-of-Digital-Marketing-in-2022/

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Top 5 Qualities Of A Web Design Company You Should Know

Your company’s website is a very important tool that helps promote your business, build your online brand awareness and boost your sales. With everything going digital by the minute, it is imperative to have a website which is optimised, user-friendly, and engaging to your visitors. Your business is unique to you, hence it is also important to choose a web design company unique to your thoughts and ideologies. Kwebmaker, a website design agency in Mumbai innovate web designs exclusive to your business with contemporary technology, robust features and components, efficient sitemaps along with great support at each step.

Here are some of the qualities which can help you make the right choice for the right website design services:

Diverse and Experienced Portfolio:

An agency with a niche in your business is always a plus point. With experience comes valuable inputs, viewpoints, and best fit guidance for your business. A diversified portfolio also stands as an assurance of quality work with expertise knowledge of your business. Such strong portfolio guarantees your business to get the best  out of your website. Also, a web design agency with an exceptional portfolio showcases their skills, competence, professionalism, and commitment to your business.

 Check out Kwebmakers projects here.

A Systematic Development Process:

An experienced web design company has its system, teams, process organized in place. In such agencies, experienced professional anticipate mishaps and pitfalls beforehand with ready to-go solutions. While web designers have a clear development process at the start of the project, project managers are your ultimate guides throughout your website project, systematically working on a pre-set and pre-approved plan. Essentially, the web development process is well-document and presented for you to scrutinize anytime.

The Tech Edge:

An advanced web design agency is always well-versed with new technologies, tools, and applications making the web development process simpler and faster. Be it an e-commerce or infomercial, your web design agency must provide your business with the best features, best tools,  best hosting service, programming language etc best fit for your websites objective.

Plethora of Services:

 Like it is said the more, the merrier! A great web agency will have additional services to complement your newly designed website. Such an experienced agency saves you of the hassle of looking for a new agency with a holistic approach to your project.

Social Media, Search Engine Optimization, Website Maintenance, Blog & Content Services, to Media Campaigns are some of the additional services available at Kwebmaker.

Time Committed:

A great website agency will always be committed to its delivery process. Every project has its time range set with space for final changes and alterations. Efficient use of tactics, tricks, strategies, and tools is key to effective project management. Such tools are an essential part of the web design companys process to create and deliver the project which satisfies

the client’s needs and expectations. Project managers must proficiently initiate, plan, execute and control the development process to achieve goals and meet project’s success criteria.

To know more: https://kwebmaker.com/insights/Top-5-qualities-of-a-Web-Design-Company-you-should-know/

[kwebmaker5]

We build all types of websites for your business growth

One of our many award-winning services include website design and development, which essentially encompasses building websites and deploying them on the web. This entails the use of scripting languages at both the server end as well as at the client’s end.

Functioning as one of the premier website developers for over two decades, we have been instrumental in delivering top-notch innovative, mobile responsive websites that not only yields results but grows with the organization. We have so far delivered 10,000+ projects successfully for our happy clients spread all over India and overseas as well.

We are at your service when it comes to delivering any type of websites, be it:

■       Corporate website

■       eCommerce website

■       Blog website

■       Portfolio website

■       Event website

■       Personal website

■       Non-profit website

 Our human-centric approach, development ingenuity and timely delivery has provided us with stupendous success in all aspects of this key domain of website development services.

What makes us a leading website designing agency in India?

Usage of latest technology

As a renowned Mumbai-based website developer, our experts employ the latest state-of-the-art fast-paced, fun and immersive technology to deliver a world-class user experience for all websites. Our technical team of experts are fully conversant with the newest technologies such as JQuery, CSS3, HTML5, Node Js and Angular Js to make the websites very relevant and with the times. We have an eye towards building awareness, greater conversions and boosting customer retention.

 Strategic approach

  Our action-driven, goal-oriented approach has heavily contributed to us becoming one of the best website development companies in India. We enable our clients to define and monitor realistic objectives for their websites. These achievable goals, including selection of the most appropriate content management system (CMS), are in sync with the business ethos and internal policies of the organization.

 Excellent developmental skills

 Our impressive portfolio in website design services stems from our highly skilled set of developers. This dedicated team has tremendous experience when it comes to working on high-value projects and an excellent record for timely delivery. They leave no stones unturned to meet all quality requirements and be abreast of the latest technological advancements in the domain. Hugely conversant with frameworks, code libraries and pre-built templates, they also handle API integrations, responsive designs, etc to speed up the workflow and deliver outstanding results.

To know more: https://kwebmaker.com/services/custom-website-application-development-services-mumbai-india/

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Cloud Computing - Kwebmaker

Cloud Computing is an on-demand availability for computing systems like storage, analytics, databases, servers etc. Cloud computing is  divided into two broad categories: Deployment Model and Service Model.

Cloud computing is used from start-ups to SMSE’s to large organizations as a time friendly and convenient system resource. Deployment Model is further categorized into Public, Private, and Hybrid Model while Service Model is categorized as Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) Infrastructure-as-a-Service (IaaS). Cloud computing is used in numerous areas like private storage, administrations, communications, business processes, and applications.

Benefits of Cloud Computing:

In addition to the luxury of selecting the cloud computing best suited for needs, cloud computing also comes with various other benefits. Cloud computing  adds to flexibility and efficiency to start-ups by providing hands-on IT solutions and technologies only a few clicks away. Cloud Computing is simple to use, easy to understand and cost effective solution which helps you get maximum out of minimum resources. Cloud computing infrastructure enables to adjust and configure of resources as and when they grow and shrink. Cloud computing processes and systems can be easily accessed from anywhere at any time. Cloud computing guarantees a protection of your data by storing and locating your data on reliable resources with regulars backup and shots. Additionally, Cloud computing is a global budget-friendly option as you get to adjust the number of resources required at the moment and only pay for those, thus enabling more retaining of investment into the business.

Uses of Cloud Computing:

One of the featured uses of cloud computing is growth planning. Organizations can plan and track their growth. This is possible by data storage and analysis, file sharing and cloud managerial systems. Another featured benefit of cloud computing is disaster aversion. In the event of mishap in data analysis, storage, and management, cloud computing stands as a great recovery system as compared to traditional recovery sites which are expensive, rigid, and complicating. Organizations using cloud computing a disaster saviour place a mesh of various physical location.

 Data backup and storage, also are the key uses of computing, as its simplified and easy to access and operation based. Organizations can simply store, analyse, and use data anytime. Cloud computing is also beneficial as it doesn’t run out of space and is a back-up friendly system. One of the key uses of cloud computing is development and test phase of your business. From forming a financial plan via physical assets to setting up human resources, timing and the right environment, cloud computing plays the hero. Computing technology has opened up accessibility to various environments for specific needs at a click away for users. This usually combines mechanized provisioning of physical and virtualized resources. Synchronized collaborations within various teams of organizations is a rising concerns, one of the supreme uses of computing is easy collaboration wherever team members are physically located due to easy global access to files and data shared in the cloud space. Even if you are working from home with other people from your company, the cloud offers more opportunities to work 24/7 with your partners based on available resources.

Cloud Computing indeed is the next-big-thing for all the smooth running and functionality of all businesses especially digitally. Cloud computing is a great alternative to traditional systems benefiting every business while leading to the advancement of IT infrastructure and systems for the future.

 To know more - https://kwebmaker.com/insights/Cloud-Computing/

[kwebmaker5]

We build all types of websites for your business growth

One of our many award-winning services include website design and development, which essentially encompasses building websites and deploying them on the web. This entails the use of scripting languages at both the server end as well as at the client’s end.

 Functioning as one of the premier website developers for over two decades, we have been instrumental in delivering top-notch innovative, mobile responsive websites that not only yields results but grows with the organization. We have so far delivered 10,000+ projects successfully for our happy clients spread all over India and overseas as well.

 We are at your service when it comes to delivering any type of websites, be it:

 Corporate website

eCommerce website

Blog website

Portfolio website

Event website

Personal website

Non-profit website

Our human-centric approach, development ingenuity and timely delivery has provided us with stupendous success in all aspects of this key domain of website development services.

 What makes us a leading website designing agency in India?

 Usage of latest technology

As a renowned Mumbai-based website developer, our experts employ the latest state-of-the-art fast-paced, fun and immersive technology to deliver a world-class user experience for all websites. Our technical team of experts are fully conversant with the newest technologies such as JQuery, CSS3, HTML5, Node Js and Angular Js to make the websites very relevant and with the times. We have an eye towards building awareness, greater conversions and boosting customer retention.

 Strategic approach

Our action-driven, goal-oriented approach has heavily contributed to us becoming one of the best website development companies in India. We enable our clients to define and monitor realistic objectives for their websites. These achievable goals, including selection of the most appropriate content management system (CMS), are in sync with the business ethos and internal policies of the organization.

 Excellent developmental skills

Our impressive portfolio in website design services stems from our highly skilled set of developers. This dedicated team has tremendous experience when it comes to working on high-value projects and an excellent record for timely delivery. They leave no stones unturned to meet all quality requirements and be abreast of the latest technological advancements in the domain. Hugely conversant with frameworks, code libraries and pre-built templates, they also handle API integrations, responsive designs, etc to speed up the workflow and deliver outstanding results.

 Web hosting for complete functionality

To ensure robust functioning of your websites, we also provide web hosting facilities. We are equipped with a wide variety of hosting plans that fit your business needs. This single umbrella for your website development, design and hosting also empowers our professional team to audit and maintain your website for quick responsiveness.

 End-to-end service

Being a one-stop-shop for all your web development needs has gives us an edge over other players when it comes to quality website design services. Our specialized services facilitate our clients to reach their target audience across all possible platforms and devices. In addition to being eye-catching and innovative, we take pride in being content-driven, SEO-friendly and receptive.

To know more: https://kwebmaker.com/services/custom-website-application-development-services-mumbai-india/

[kwebmaker5]

The tomorrow of trends PPC Marketing in 2022

PPC Marketing stands for Pay-Per-Click Marketing. Since its introduction in 2000, Pay-Per-Click services has been ever-evolving. Today, many marketers use PPC marketing to meet their marketing, sales, or brand awareness objectives, but a hallmark purpose of PPC marketing is to understand the profitability of digital marketing, evaluate cost-effectiveness, and essentially running budget-friendly advertisements while reserving set marketing goals. With newer advanced technologies introduced every day, Search Engines, Purchase Patterns, Consumer Behaviour, Advertisements, and Marketing have also evolved.

 Due to keyword relevance and top listing on Google, the probability of customers making a purchase after clicking on an Ad is 50% higher. Such statistics also could be owing to the fact that 57% of users aren’t aware of the difference between a normal google listing and PPC service listing. Now in the increasingly competitive market, you want to make sure to get the most out of your Ad Spends. But with trends evolving every day, PPC Marketing can get challenging.

As PPC Service Providers, here are our top 3 recommended trends of PPC Marketing to follow:

1. The Arising Amazon:

Amazon continues to give tough competition to Google’s PPC services. Very much like Google, Amazon is in itself a search engine. Since Amazon has ventured into paid advertising business, they’re the 3rd largest and fastest growing advertisers in the market.

Another spectacular reason of the growth of Amazon’s popularity is Buyer Intent. Consumer today research on social media platforms, read reviews, study pros and cons but make a final purchase on Amazon. Impressing your audience with a rightly worded and timed ad can be immensely profitable.

In comparison, Google’s PPC services and other search engines have no such drive of buyer intent and fixed conversion rates. Amazon has a higher likelihood of conversion and prefixed buyer intent.

 2. The Arising Automation:

Automation has taken over our lives in a steadfast faith. Automation in Marketing isn’t a new concept and as predicted Automation of PPC services is a top trend soon to catch on in 2021-22. As suggested, Automation will save PPC Services Providers time and efforts of manual tasks. Additionally, Automation of PPC Services will help in designing and running effective campaigns, achieve marketing goals better, calculate best fit bidding strategy for multiple goals all at once, present ad performance reports automatically, and essentially generate ads based on buyer intent, user intent, or website content.

With effective assistance to machine learning, understanding of algorithms, and optimal use of keywords with interesting copy, automation can be super effective in achieving marketing campaigns

  3. The Arising Voice Search:

Voice searches indeed are the present and future. Smart Home Assistants and Personal Assistant speakers such as Alexa and Siri have taken over the markets resulting in 50% of consumers turning to voice searches by 2022. This opens up a huge potential for PPC Services and PPC Service Providers.

Here are some factors to consider with Voice Search and PPC:

Most voice searches begin with questions or commonly used statements.

Users register and process a natural language and tone with voice searches. Keywords may not be effective.

Voice Searches are most used on mobile devices.

To stay in trend in such competitive times isn’t an easy task. As the top PPC service providers in Mumbai, we’re here to make it easy for you! Get a free quote to avail leading PPC services in Mumbai.

To know more: https://kwebmaker.com/insights/The-tomorrow-of-trends-PPC-Marketing-in-2022/

[kwebmaker5]

IOS vs Android Your best option

Needless to say, Android app development and IOS app development is ruling the mobile application market. In 2021, Google had 3.48 billion applications in total and Apple’s App store had 2.22 billion applications. Over the years, Apple’s IOS development help 29% of the total market share and leading ahead, Google’s Play Store help a whopping 68% of the total market share with an average of 3% market share held by experimental software systems.

 On the hit of covid-19, mobile applications are on the rise. Businesses had to quickly shift to online systems to survive. With a high demand in video conferencing and video meets, health, telehealth, & education sectors showcased a crucial need for mobile applications to adapt and sustain the new normal. Not only applications, but personalised, convenient and user-friendly mobile applications. Naturally, mobile application development is one of the most promising and steadily growing fields of the digital era.

By the year end of 2023, app revenues are predicted to reaching a whopping figure of $1 trillion with IOS app development bringing in more revenue in comparison to Android app development. With such exciting numbers, both IOS and Android app development present exciting opportunities, the real question being which is your best option?

As Android app developers & IOS app developers, here’s our take on the perks of each:

The Perks of the Mighty Android:

Adaptable: Since Android OS is flexible and open-ended, this presents a huge opportunity for developers to innovate and develop great applications with compatible hardware along with hassle-free development. Another great factor of such adaptability is such applications are virtually functional on any Android device. Java, one of the smoothest development programming language  supports Android application development supremely well regardless of the system,  since Java runs seamlessly on Windows, Linux, & Mac OS as well.

Connectivity: Essentially, an ecosystem is created for multiple devices along with Android App development. A holistic device ecosystem with holistic app connectivity with your TV, smartphone, car, tablet, laptops is created owing to the flexibility of this OS. In Android app development, you’re the luxury of expanding the app’s functionality to multiple universes.

Learning & Development: If you’re a learner in mobile app development, Android is one of the best platforms to begin with. Google supports budding developers by providing various levels of training programs, knowledgeable materials, guides, exercises for beginners to intermediaries to advance level developers. With such support, the world of android app development is sure to witness newer innovation and creativity time and again taking the future prospects forward.

Publishing & Maintenance: Google’s OS carefully scrutinizes & reviews the mobile application before actual publication and open to download. Developers also have to pay a fairly reasonable one-time fee of $25 as compared to the standard $99 fee of IOS.

Looking to develop a new app? Start your app journey with us now.

The Perks of the Novel IOS:

Designing & Development: Since Apple provides detailed guidelines and outlays for designing an application on the IOS system, developers have the bandwidth to focus on the application features and product rather design. Owing to such perks, IOS application development also guarantees a sleek and smart user interface and design.

Fragmentation: Most devices under the IOS family use the same version of the software in most devices from iPhone to iPads which makes the developers life easy as they don’t have to think of different size, designs, resolutions etc.

Simulator: In comparison with the Android emulator, the IOS emulator to debug and clear is much efficient and effective.

Get your free quote for your mobile application here.

Revenue: IOS applications are known to bring in more revenue owing to the loyalty and trust of Apple users towards Apple. In comparison to Android users, IOS mobile applications have more in-app purchases and revenues generated.

Performance & Security: IOS applications generally have power-packed performance owing to its close ended systems. IOS applications have less bug fixes and are highly secure in nature. IOS application are less prone to viruses, glitches, corruptions, or data tampering due to its highly encrypted systems.

 The Final Verdict:

Each OS has its own pros and cons, so which should you choose? Our suggestion as a app developers would be to weigh your personal pros and cons, understand the dedicate resources especially of your product, timeline, and budget and as well as picturise the final result and expectations before making a decision.

Make your app idea a reality here: https://www.kwebmaker.com/blog/IOS-vs-Android-Your-best-option

[kwebmaker5]

Top 5 qualities of a Web Design Company you should know

Your company’s website is a very important tool that helps promote your business, build your online brand awareness and boost your sales. With everything going digital by the minute, it is imperative to have a website which is optimised, user-friendly, and engaging to your visitors. Your business is unique to you, hence it is also important to choose a web design company unique to your thoughts and ideologies. Kwebmaker, a website design agency in Mumbai innovate web designs exclusive to your business with contemporary technology, robust features and components, efficient sitemaps along with great support at each step.

Here are some of the qualities which can help you make the right choice for the right website design services:

Diverse and Experienced Portfolio:

An agency with a niche in your business is always a plus point. With experience comes valuable inputs, viewpoints, and best fit guidance for your business. A diversified portfolio also stands as an assurance of quality work with expertise knowledge of your business. Such strong portfolio guarantees your business to get the best  out of your website. Also, a web design agency with an exceptional portfolio showcases their skills, competence, professionalism, and commitment to your business.

 Check out Kwebmakers projects here.

A Systematic Development Process:

An experienced web design company has its system, teams, process organized in place. In such agencies, experienced professional anticipate mishaps and pitfalls beforehand with ready to-go solutions. While web designers have a clear development process at the start of the project, project managers are your ultimate guides throughout your website project, systematically working on a pre-set and pre-approved plan. Essentially, the web development process is well-document and presented for you to scrutinize anytime.

The Tech Edge:

An advanced web design agency is always well-versed with new technologies, tools, and applications making the web development process simpler and faster. Be it an e-commerce or infomercial, your web design agency must provide your business with the best features, best tools,  best hosting service, programming language etc best fit for your websites objective.

Plethora of Services:

Like it is said the more, the merrier! A great web agency will have additional services to complement with your newly designed website. Such an experienced agency saves you of the hassle of looking for a new agency with a holistic approach to your project.

Social Media, Search Engine Optimization, Website Maintenance, Blog & Content Services, to Media Campaigns are some of the additional services available at Kwebmaker.

Time Committed:

A great website agency will always be committed to its delivery process. Every project has its time range set with space for final changes and alterations. Efficient use of tactics, tricks, strategies, and tools is key to effective project management. Such tools are an essential part of the web design companys process to create and deliver the project which satisfies

the client’s needs and expectations. Project managers must proficiently initiate, plan, execute and control the development process to achieve goals and meet project’s success criteria.

To know more: https://www.kwebmaker.com/blog/Top-5-qualities-of-a-Web-Design-Company-you-should-know

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Top 5 qualities of a Web Design Company you should know

Your company’s website is a very important tool that helps promote your business, build your online brand awareness and boost your sales. With everything going digital by the minute, it is imperative to have a website which is optimised, user-friendly, and engaging to your visitors. Your business is unique to you, hence it is also important to choose a web design company unique to your thoughts and ideologies. Kwebmaker, a website design agency in Mumbai innovate web designs exclusive to your business with contemporary technology, robust features and components, efficient sitemaps along with great support at each step.

Here are some of the qualities which can help you make the right choice for the right website design services:

Diverse and Experienced Portfolio:

An agency with a niche in your business is always a plus point. With experience comes valuable inputs, viewpoints, and best fit guidance for your business. A diversified portfolio also stands as an assurance of quality work with expertise knowledge of your business. Such strong portfolio guarantees your business to get the best  out of your website. Also, a web design agency with an exceptional portfolio showcases their skills, competence, professionalism, and commitment to your business.

 Check out Kwebmakers projects here.

A Systematic Development Process:

An experienced web design company has its system, teams, process organized in place. In such agencies, experienced professional anticipate mishaps and pitfalls beforehand with ready to-go solutions. While web designers have a clear development process at the start of the project, project managers are your ultimate guides throughout your website project, systematically working on a pre-set and pre-approved plan. Essentially, the web development process is well-document and presented for you to scrutinize anytime.

The Tech Edge:

An advanced web design agency is always well-versed with new technologies, tools, and applications making the web development process simpler and faster. Be it an e-commerce or infomercial, your web design agency must provide your business with the best features, best tools,  best hosting service, programming language etc best fit for your websites objective.

Plethora of Services:

Like it is said the more, the merrier! A great web agency will have additional services to complement with your newly designed website. Such an experienced agency saves you of the hassle of looking for a new agency with a holistic approach to your project.

Social Media, Search Engine Optimization, Website Maintenance, Blog & Content Services, to Media Campaigns are some of the additional services available at Kwebmaker.

Time Committed:

A great website agency will always be committed to its delivery process. Every project has its time range set with space for final changes and alterations. Efficient use of tactics, tricks, strategies, and tools is key to effective project management. Such tools are an essential part of the web design companys process to create and deliver the project which satisfies

the client’s needs and expectations. Project managers must proficiently initiate, plan, execute and control the development process to achieve goals and meet project’s success criteria.

To know more: https://www.kwebmaker.com/blog/Top-5-qualities-of-a-Web-Design-Company-you-should-know

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Decoded the future of digital marketing

Change is the only constant. Be it in the reel world or real world. Digital Marketing is an evergreen platform with newer trends, newer technologies, and newer advances coming out every day. Thanks to such rapid advancement and the coronavirus pandemic, digital marketing services have seen a drastic transformation too. From consumer engagement, to purchase patterns, buyer behavior, to market statistics & data to processing & perceiving of content, each segment has had to acknowledge the ‘new normal’.

On the path of such a new normal, for any digital marketing agency or skilled marketer it is imperative to stay on top of tomorrow’s trends. What does the future of digital marketing services hold? How can brands constantly innovate and keep consumers engaged? Which formats and platforms are best to invest in?

As a top digital marketing agency, let us decode the top 3 trends that are here to transform the future of digital marketing services:

●     The Automation Trend:  

Automation literally translates to automating recurring marketing tasks with machine intelligence. Marketing automation is a smart strategy to stay engaged with your target audience with quality content on a regular basis whilst saving important resources such as time and money. Essentially, marketing automation lets you convert new leads and nurture current leads with minimal efforts. A consumers journey with your brand has several interactive points across multiple platforms and sources, only a revolutionary automated system can predict, analyse, and calculate your ROI efficiently for bettering your marketing strategy ahead.

Some examples of marketing automation in digital marketing include:

1. AI-powered Chat Bots: Leads are made up of queries, interests, and contact information. So why not have a chatbot answer queries any time anywhere? Such chat bots save your time and redirect to genuinely interested leads.

2. Welcome Emails: Once you have received a potential lead, the next task is to build impressions and customer loyalty. Welcome emails are must for every lead to feel welcomed and acknowledged. While the machine impresses the client for you, you gain brand awareness with genuine clicks.

Wish to stay in trend with your brand? Get your free digital marketing quote now.

●     The Short Video Trend:

In 2020, digital marketing was taken by a storm of short-format videos from Tik Tok, to Instagram Reels, to YouTube Shorts to Snapchat’s redesign. In 2021, 57% of the world population comprised of social media users with over 3.6 billion new users in 2020.

With such whopping numbers, it is natural of social media consumption to increase.

Focusing on the average 3- 8 second span of audience and love of all things quirky, catchy, and fast-paced, short format videos are the way to go. As a digital marketing agency, we recommend to focus on short format videos with exciting tunes,  interesting product placements, impressive brand messaging with enticing CTA’s to stay in trend.

●     The Personalization Trend:

With a fast paced industry such as digital marketing, 2021 sure comes with its own set of advancements and preferences. A top requirement of succeeding with digital marketing in 2021 is more and more personalised content. We all know content is king, but personalised content is the new king. Today, audience and customers are choosing to ignore mass and generic communications and rather engaging with personalised and valuable content relevant to them. Needless to say, brands will have to personalise content, communications, and user-experiences in the future of digital marketing.

An effective strategy of such trend is Ad Personalization. Ad Personalization helps you to spend your money and time efficiently to your audience’s based on their interests, website visits, app installations, product recommendations, and past purchases. Such ad personalization helps your brand to be on top of your audience’s focus, helps build brand awareness, leads to relevant sales and conversions via different sources and platforms.

 Start your Ad Personalisation journey here.

 To know more: https://www.kwebmaker.com/best-online-digital-marketing-company-mumbai

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5 hacks to choose the right Mobile App Development Company

The digital era has taken over our world with a significant takeover of smartphones and mobile technology. Mobile Technology has revolutionized our daily lives; the way we plan, the way we communicate, the way we speak, or the way we think or even the way we make basic purchases. In 2020, the number of smartphone users has reached over a whopping number of 748 million with a forecast of 1.5 billion users of smartphone by 2040 globally. With such colossal numbers comes along a plethora of opportunities for mobile applications and rising demands for mobile application development agencies. Currently, there are over 1.96 million apps on Apple’s App Store and over 2.87 million apps on Google’s Play Store with an average usage of 10 Apps daily by an average smartphone user. Evidently enough, mobile applications are the present and future.

We believe execution is just as important as the idea. As a brand or business you have excellent mobile application idea that is sure to sell, but have issues with execution?

We’re here to the rescue! Kwebmaker is one of the top mobile app development agency in Mumbai. From execution to designing to development to turning your idea into a reality,

we have you covered!

Hiring the right mobile app design agency can make a world of a difference, here are 5 few hacks for you to make the right choice:

The Creative Background:

Creativity is essential what sets a mobile development agency apart from the thousands.

The potential to think and create outside the box with eye catching designs and unique features is very important as a mobile app design and development. With an experience and creative portfolio of 50+ apps, you sure to get the best of creativity at Kwebmaker as a top mobile app design agency.

The Technological Background:

Creativity and Technology indeed go hand-in-hand. A key factor of a mobile app development is knowledge and expertise of advanced software, new trends, programming languages, and complete knowledge of the leading app stores. Apple and Google both platforms are equally important potential markets with large number of users of each or both app stores combined. In such cases, any mobile app development agency should have experienced expertise in cross-platform development.

The Proficient Portfolio:

As a leading mobile app development & design agency, the experience speaks for itself.

A rich portfolio speaks of skills, commitment, creative thinking, ability as an agency. Essentially, it also highlights the top brands they have worked for and the efficiency from design to development to execution.

The Best Guidance:

With rising demand in mobile app development, there has also been a rise of options and choices in programming languages, designing, coding etc. As a leading mobile development agency, expertise of such options is a must. There are several programming languages from  2.3 Swift, 2.1 Java, 2.2 Java, HTML, PHP, Python for mobile app development. Each of these languages have its own positives and negatives. A leading mobile app development agency is sure to suggest the best fit option for your mobile application which highlight their proficiency.

The Maintenance Support:

The job of a leading mobile app development company doesn’t end after the app is live. After care services is essentially what differentiates any mobile app development agency.

Any leading app development agency will assist and analyse in the workings and performances of the applications, the value it provides to the business, and offer technical and consulting services at any time. Such maintenance support is what helps build stronger bonds with leading brands.

Check out Kwebmaker’s leading mobile application projects here. https://www.kwebmaker.com/portfolio

Contact us here to breathe life into your mobile application ideas!

To know more: https://www.kwebmaker.com/mobile-app-design-development-company-mumbai

[kwebmaker5]

5 hacks to choose the right Mobile App Development Company

The digital era has taken over our world with a significant takeover of smartphones and mobile technology. Mobile Technology has revolutionized our daily lives; the way we plan, the way we communicate, the way we speak, or the way we think or even the way we make basic purchases. In 2020, the number of smartphone users has reached over a whopping number of 748 million with a forecast of 1.5 billion users of smartphone by 2040 globally. With such colossal numbers comes along a plethora of opportunities for mobile applications and rising demands for mobile application development agencies. Currently, there are over 1.96 million apps on Apple’s App Store and over 2.87 million apps on Google’s Play Store with an average usage of 10 Apps daily by an average smartphone user. Evidently enough, mobile applications are the present and future.

We believe execution is just as important as the idea. As a brand or business you have excellent mobile application idea that is sure to sell, but have issues with execution?

We’re here to the rescue! Kwebmaker is one of the top mobile app development agency in Mumbai. From execution to designing to development to turning your idea into a reality,

we have you covered!

Hiring the right mobile app design agency can make a world of a difference, here are 5 few hacks for you to make the right choice:

The Creative Background:

Creativity is essential what sets a mobile development agency apart from the thousands.

The potential to think and create outside the box with eye catching designs and unique features is very important as a mobile app design and development. With an experience and creative portfolio of 50+ apps, you sure to get the best of creativity at Kwebmaker as a top mobile app design agency.

The Technological Background:

Creativity and Technology indeed go hand-in-hand. A key factor of a mobile app development is knowledge and expertise of advanced software, new trends, programming languages, and complete knowledge of the leading app stores. Apple and Google both platforms are equally important potential markets with large number of users of each or both app stores combined. In such cases, any mobile app development agency should have experienced expertise in cross-platform development.

The Proficient Portfolio:

As a leading mobile app development & design agency, the experience speaks for itself.

A rich portfolio speaks of skills, commitment, creative thinking, ability as an agency. Essentially, it also highlights the top brands they have worked for and the efficiency from design to development to execution.

The Best Guidance:

With rising demand in mobile app development, there has also been a rise of options and choices in programming languages, designing, coding etc. As a leading mobile development agency, expertise of such options is a must. There are several programming languages from  2.3 Swift, 2.1 Java, 2.2 Java, HTML, PHP, Python for mobile app development. Each of these languages have its own positives and negatives. A leading mobile app development agency is sure to suggest the best fit option for your mobile application which highlight their proficiency.

The Maintenance Support:

The job of a leading mobile app development company doesn’t end after the app is live. After care services is essentially what differentiates any mobile app development agency.

Any leading app development agency will assist and analyse in the workings and performances of the applications, the value it provides to the business, and offer technical and consulting services at any time. Such maintenance support is what helps build stronger bonds with leading brands.

Check out Kwebmaker’s leading mobile application projects here. https://www.kwebmaker.com/portfolio

Contact us here to breathe life into your mobile application ideas!

To know more: https://www.kwebmaker.com/mobile-app-design-development-company-mumbai

[kwebmaker5]

5 hacks to choose the right Mobile App Development Company

The digital era has taken over our world with a significant takeover of smartphones and mobile technology. Mobile Technology has revolutionized our daily lives; the way we plan, the way we communicate, the way we speak, or the way we think or even the way we make basic purchases. In 2020, the number of smartphone users has reached over a whopping number of 748 million with a forecast of 1.5 billion users of smartphone by 2040 globally. With such colossal numbers comes along a plethora of opportunities for mobile applications and rising demands for mobile application development agencies. Currently, there are over 1.96 million apps on Apple’s App Store and over 2.87 million apps on Google’s Play Store with an average usage of 10 Apps daily by an average smartphone user. Evidently enough, mobile applications are the present and future.

We believe execution is just as important as the idea. As a brand or business you have excellent mobile application idea that is sure to sell, but have issues with execution?

We’re here to the rescue! Kwebmaker is one of the top mobile app development agency in Mumbai. From execution to designing to development to turning your idea into a reality,

we have you covered!

Hiring the right mobile app design agency can make a world of a difference, here are 5 few hacks for you to make the right choice:

The Creative Background:

Creativity is essential what sets a mobile development agency apart from the thousands.

The potential to think and create outside the box with eye catching designs and unique features is very important as a mobile app design and development. With an experience and creative portfolio of 50+ apps, you sure to get the best of creativity at Kwebmaker as a top mobile app design agency.

The Technological Background:

Creativity and Technology indeed go hand-in-hand. A key factor of a mobile app development is knowledge and expertise of advanced software, new trends, programming languages, and complete knowledge of the leading app stores. Apple and Google both platforms are equally important potential markets with large number of users of each or both app stores combined. In such cases, any mobile app development agency should have experienced expertise in cross-platform development.

The Proficient Portfolio:

As a leading mobile app development & design agency, the experience speaks for itself.

A rich portfolio speaks of skills, commitment, creative thinking, ability as an agency. Essentially, it also highlights the top brands they have worked for and the efficiency from design to development to execution.

The Best Guidance:

With rising demand in mobile app development, there has also been a rise of options and choices in programming languages, designing, coding etc. As a leading mobile development agency, expertise of such options is a must. There are several programming languages from  2.3 Swift, 2.1 Java, 2.2 Java, HTML, PHP, Python for mobile app development. Each of these languages have its own positives and negatives. A leading mobile app development agency is sure to suggest the best fit option for your mobile application which highlight their proficiency.

The Maintenance Support:

The job of a leading mobile app development company doesn’t end after the app is live. After care services is essentially what differentiates any mobile app development agency.

Any leading app development agency will assist and analyse in the workings and performances of the applications, the value it provides to the business, and offer technical and consulting services at any time. Such maintenance support is what helps build stronger bonds with leading brands.

Check out Kwebmaker’s leading mobile application projects here. https://www.kwebmaker.com/portfolio

Contact us here to breathe life into your mobile application ideas!

To know more: https://www.kwebmaker.com/blog/5-hacks-to-choose-the-right-Mobile-App-Development-Company

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Tips to know when opting for custom website development

Custom Website Development simply means breathing a fully functional online presence into your business ideas. Needless to say, we live in a digital era, where no online presence means no presence at all. It is a standard requirement today to have a working SEO optimised website to ensure the success and sustenance of your business. Every business has a unique products and services with varying objectives and goals. With the incorporation of a custom website development, you can achieve such customised business objectives, marketing targets, brand awareness, and targeted audiences. Custom website development also gives you the freedom of incorporating customised features, customised futuristic tools, advanced technologies into your web solutions. Custom Website Development incorporates your aesthetics, design sense, visions into reality.

Generic Website Templates VS Custom Website Development:

Tip #1: The Customization Crux:

Like each business can’t run the same formula, one set template can’t match up to every businesses objectives and varied demands. Different objectives and goals require customisation. Today, Customisation is everywhere! With website development services, you get to bring all your functional ideas, creativity, innovation, and objectives into actuality. With website development services, you focus and understand what you’re branding should look like? What kind of audience are you attracting? How are you providing valuable features on your website? Such detailed segmentation is impossible in a generic template. With such detailed segmentation and website development services, you’re sure to open the path to your target audience, meaningful leads, loyal consumers in addition to an online store fit for your business strategy and goals.

Tip #2: The Presentation Play:

Like in any business, its unique selling point is what makes it stand out, likewise in a website  the special features and presentation is what makes it out of the box. Such kind of specializations aren’t achievable in a set template. Your business is unique and authentic to you, with custom website development, you can create enhanced user experiences and eye catching presentation of your business! The results? Constant audience engagement, increased brand awareness, unique and significant website visits, smooth communications and most of all long-lasting brand impressions!

Tip #3: The Originality Edge:

Stating the obvious here, but if you opt for generic templates almost anyone can copy and replicate the A-Z’s of your website while in website development services, your vision, your features, look & feel, brand communication, brand representations, and brand content stays true and unique to solely your business. So if you wish to stay honest to your brand, you’ll definitely want to opt for custom website development services.

Contact us here to get a free quote for your customised website.

Tip #4: The SEO factor:

Like the digital era, SEO is all the time evolving with newer trends coming in every day. With newer trends all the time, it’s impossible to expect set templates to be SEO optimized and to meet your ever changing business objectives and market demands. Such stay-in-trend design and SEO optimization is only possible with custom website development. With website development services, an experienced web team designs a site that ranks great with search engines, fits your content, custom keywords, and metadata well which further eases your SEO listing and ranking. It is safe to say with custom website development services, you’re saving valuable sources such as time, efforts, and money to redirect into the business.

As a business, when developing a website you need to keep the present and future of your business, its mission, goals, objectives in focus. If you wish to see your website to grow along with your brand’s unique identity, brand image, and business, custom website development is the way to go!

If you wish to have a sneak peek into our custom website development services, check out our portfolio here

To know more: https://www.kwebmaker.com/custom-website-design-development-services-mumbai

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ALL YOU NEED TO KNOW ABOUT IOS VS ANDROID

In the year 2025, Google Play Store is predicted to have 43 billion app downloads and Apple’s App Store is predicted to have 87 billion app downloads. With such colossal numbers, mobile applications are the next big thing in the digital ecosystem.

 On an average, a smartphone user checks their mobile device 10-15 times a day with a total of 131 minutes on social media followed by 116 minutes on gaming applications. In 2021, the worldwide smartphone users were 6.378 billion users and by the year 2026, the worldwide number is estimated to reach 7.5 billion users. With social media platforms holding the most market share, TikTok & Instagram had the highest number of downloads with 66 million and 59 million downloads respectively. Among the other top 5 downloaded applications were WhatsApp, Facebook Messenger, and Facebook. Besides downloads, application revenues have seen an impressive shoot since 2020, Google’s Play Store received a revenue of $38.6 billion and Apple’s App store generated a revenue of $72.3 billion. Interestingly, most of the revenue was generated from the gaming industry. 80% of the total revenue was generated by gaming accounts with $75.4 billion in revenue by the global mobile gaming industry.  

Both IOS app development and Android app development come with their pros and cons, but before decoding pros and cons, Let’s understand features, demographics, future prospects and other aspects of IOS vs Android:

Target Audience: Before you start planning the development of your app, you should consider the device and software used by your target audience. As Android developers, we notice a huge demand of medical, tech, IT, and educative apps for Android app development. On the contrary, as iPhone’s are popular among business professionals, managers, and executives, we notice demand for business applications, team work, co-ordination, organizing, and communicative applications in IOS app development. There are also generic applications which are demanded in both software’s; Shopping, Entertainment, Music, & Gaming.

Location: User Location Targeting is an extremely crucial point when considering IOS vs Android App development. As IOS developers, we have notice IOS app development flourishing in United States, Western Europe, & Australia. Google’s Android has a more global appeal with huge market share in countries like Germany, India, Brazil, Nigeria, parts of Europe, Latin America, & Africa.

Flexibility & Security: Privacy and Security are one of the growing concerns of any user today. One of the major differences between both the software is Android is more of an open source platform viz-a-via meaning easier customization, easier access to hardware, file systems, themes, unique features and more.

While IOS being a more closed ended system, tends to become a difficult and restricted system to work with. It is crucial to note IOS being more encrypted is a safer and secure system while Android systems may be more suspectable to viruses, cyberattacks, and corruption.

Contact us here to breathe life into your mobile application idea.

Revenue: Statistics show worldwide 98% app revenues was generated from free apps. Arguably, Android has the mass appeal but when it comes to making a steady profit and promoting in-app purchases IOS app development is the way to go. IOS app development has crucial LFT (Lifetime Value). IOS users typically professionals and executives are likely to do in-app purchases for the extra ease in business activities and valuable content from an investment point of view. Statistics also predict globally in-app purchase revenues of IOS is to cross the $60-billion mark.

So which is the clear winner? Our take as Android and IOS developers is to base your decision on the type and features of your mobile application. If you’re planning to develop a retail or communications application which offers additional paid features opt for IOS, while if you’re developing a gaming or entertainment application Android app development would be the way to go.

Future Expectations: Both IOS vs Android development have a promising future. Android held 75% of the global market share while IOS system with its constant innovation, new software, rising popularity also delivers strong competition. As app developers, we predict constant demand and mass acceptance when it comes to both IOS vs Android.

Besides these crucial points, budget, timelines, maintenance, and user-interface are also lucrative points to consider when choosing the right software for your mobile application.

Still confused between IOS vs Android? Get your free quote here and start your journey with one of the top IOS and Android developers.

To know more: https://www.kwebmaker.com/blog/All-you-need-to-know-about-IOS-vs-Android