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We looked inside some of the posts by kylesinbound-blog and here's what we found interesting.
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Fun Fact
Total funding amounts to $125.3M.
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Highly recommended. Arianna Huffington's keynote from day 2 at Inbound.
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Currently Attending...
Integration of Hubspot and Salesforce... It's a panel discussion :( I will post the audio recording. Not much as far as practical tips.... yet. #INBOUND13
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This Could Be Helpful, Not Sure
http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/
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Nate Silver (@fivethirtyeight) is talking about numbers und ich verstehe nicht vas er sagt. Basically he's saying, factor in margins of error in your predictions.
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turn up your speakers before you hit play. gotta make sure you can hear it.
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Notes From Running successful customer marketing To earn lifelong customers
Rebecca Corliss - how to develop a marketing plan that allows your customer to get as much value as possible out of your product - show what other companies have found/used product for? -facilitate conversations for problems with experiments -twitter chats about products/experiments: two way street of cummunication vs webinar=talking at a customer -customer marketing 1. segmentation:segment your customers into individual groups - help each specific customer as much as you can -what are the different needs of each group -lool at most successful customers first -who are they, what do they do, how do they use your product Break customers down into these different segments: needs support, succesful, ahead of the curve What defines each segment? - what key characteristics define each segment: how do they use your product - what data can you use to recognize characteristic - what support does each segment need? What metrics can use to measure this? -website visits -email opens -videos/content watched -reviews written: review our product! Page -NPS score -repeat purchases Tools for data collection -usage tracking software -hubspot events tool :gauge what activity is happening -surveys and self-identification -use hubspot contact record - lists:people who have viewed blog more than 5 times, etc 2. make content that helps customers het more value Checklist for smart customer content -is it educational and helpful? -is it in a format thats easy to consume, dont burden your customer, quick guides, -will it help your customer get more value out of your product/service Content ideas -ebooks * use as quick guides/instructionals -webinars *use to introduce a new product/as instructional for new clients, can build personal relationship -product videos *feature employees *work.com -blog Include CTAs on content -next step for customer -point out other helpful content 3. Set up your customer communication channels - dont force things, integrate -homepage -live chat on product pages? -thank you pages -email:with an exception 4. Put it together to build your retention campaign - 3 elements of successful customer marketing campaign CTAs Smart CTAs : differentiate for customers/leads Give the right content to the right segments Analyze how its working
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