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kyodesyo · 2 hours ago

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Thorough use of fundamental analysis and technical analysis to continue winning in stock investment

In order to achieve results in business and investment, a calm analysis based on data is essential. Fundamental analysis to determine the true value of a company, technical analysis to read market trends, and the use of screening tools to efficiently discover good stocks are essential skills for modern investors. In this article, we will explain in practice the advanced analytical methods that you can learn at Harvard and Stanford Business Schools.

Table of contents

1. Fundamental analysis that measures the intrinsic value of a company

・Predict the future with indicators of growth and competitiveness

・The health and risk of companies from the perspective of financial ratios

2. Technical analysis that foreseads market movements

・Optimize trading timing with charts and trend analysis

・Reverse and backward strategies using RSI and MACD

3. A screening tool that realizes efficient stock selection

・Filtering that integrates fundamental and technical

・Setting conditions suitable for both long-term investment and short-term trading

1. Fundamental analysis that measures the intrinsic value of a company

The true value of a company lies in numbers and strategies. Fundamental analysis is a core method for dissecting financial statements and performance indicators to determine whether a company can grow in the future.

・Predict the future with indicators of growth and competitiveness

Sales growth rate and profit growth rate are important barometers that measure the pace of a company's expansion. However, it is essential to compare the average growth rate and industry averages for the past five years without being influenced by the figures of a single year. In the analysis of competitiveness, not only market share, but also intangible assets such as the number of patent holdings and brand loyalty are included in the evaluation. If it is a technology company, the ratio of R&D investment to sales is the key, and if it is a retail industry, the trend of customer unit price is the key.

・The health and risk of companies from the perspective of financial ratios

Companies with a high ROE (return on equity) have excellent capital efficiency, but it is important to be careful to see if they are being drained by excessive debt. The debt ratio and the current ratio are used together to verify the short-term ability to pay. In addition, the discrepancy between "cash earned" and "profit on the books" is checked from the cash flow statement, and the risk of embellishment is eliminated.

2. Technical analysis that foreseads market movements

The price chart is a map that visualizes the psychology of investors. By deepening technical analysis, you can capture the turning point of group psychology.

・Optimize trading timing with charts and trend analysis

The "positive continuous" and "cross lines" of candlesticks are signals that indicate the overheating of the market. On the other hand, the moving average determines the reversal of the long-term trend by whether it is above or below the 200-day line. Applying the Dow theory, the method of calculating the trend continuation rate from the update pattern of high and low prices is also effective.

・Reverse and backward strategies using RSI and MACD

It is dangerous to simply interpret that the RSI is overbought at over 70% and oversold at 30%. In the phase where the MACD's histogram expands, it shows the acceleration of the trend, and when it converges, it is a sign of a change. Combine these indicators with Bollinger Bands to build a strategy that takes volatility into account.

3. A screening tool that realizes efficient stock selection

To maximize the time-effectiveness, the know-how of condition setting is the difference.

・Filtering that integrates fundamental and technical

In addition to classic conditions such as "PBR 1 time or less and ROE 8% or more", changes in institutional investors' holding ratios and insider trading data are combined. More and more professional investors are using the "Custom Indicators" function of the screening tool and applying their own developed algorithms.

・Setting conditions suitable for both long-term investment and short-term trading

Value investment focuses on dividend yields and FCF (free cash flow) growth rates. Day trading monitors the divergence rate from VWAP (to volume-weighted average price) for stocks with soaring volume.

At the end

The essence of modern investment strategies is analysis that uses data as a weapon and excludes emotions. The method introduced in this article is only a theoretical framework. In the actual market, new variables are always generated. Build your own "investment philosophy" through continuous learning and practice.

4. In-depth analysis of financial data: the essence of cash flow management

The true health of a company is reflected in the cash flow statement, not the income statement. In order to identify good companies, it is necessary to analyze the three types of cash flows together.

The basic premise is that the operating cash flow is continuously positive, but the quality is more important. Compare the depreciation expense with the figures before the addition adjustment, and grasp the cash that is actually generated in the main business. Regarding investment cash flow, we will evaluate how investment in R&D and M&A will lead to future growth, not just the amount of capital investment. In financial cash flow, we pay attention to the balance between own stock purchases and dividends.

5. The forefront of valuation methods: DCF and real options

In addition to traditional PER and PBR, understanding the advanced value evaluation methods adopted by institutional investors is the key to building a competitive advantage.

In the DCF (Discounted Cash Flow) analysis, in addition to the FCF forecast for the future, it is necessary to carefully estimate the closing price. The calculation of WACC (weighted average cost of capital) uses different beta values for each industry. By applying the real option theory, you can calculate the potential value of an unlisted subsidiary and the optional value of a patent portfolio.

6. Market psychology applied to behavioral economics

As the limits of the efficient market hypothesis are revealed, the method of exploiting the irrationality of the market created by cognitive bias is attracting attention.

The resistance and support lines formed by the anchoring effect can be stronger psychological barriers than the numerical values of technical analysis. In markets with a strong tendency to avoid losses, there is a frequent pattern of soaring volume near the lower price support line. If you combine social media sentiment analysis with VIX (phobia index), you can quantitatively measure the overheating of the market.

7. Global Macro Strategy: The correlation between exchange rates and commodity markets

In modern stock investment, the impact of exchange rate risk and commodity prices cannot be ignored.

Emerging country companies with dollar-denominated debts may have a case where the depreciation of their own currency compresses their profits. We will understand the industry-specific commodity exposure, such as the inverse correlation between crude oil prices and aviation stocks, and the linkage between gold prices and financial stocks. Understand the mechanism by which the GDP growth rate of the BRICS countries and the spread of U.S. long-term interest rates determine the flow of international funds.

8. The impact of sustainability management on investment

The impact of the ESG element on corporate value has reached a stage where it can no longer be ignored.

While the disclosure of CO2 emissions is mandatory, the ability to calculate Scope3 (emissions of the entire value chain) affects the competitiveness of companies. In order to measure the degree of response to the circular economy, we quantify the utilization rate of recycled materials for sales and measures to extend product life. In the governance evaluation, in addition to the ratio of female executives, the contents of the management's long-term incentive plan will be scrutinized.

9. Algorithmic strategy in the era of quantum computing

Next-generation technologies following AI are changing the paradigm of investment analysis.

The optimization algorithm using quantum annealing demonstrates accuracy that surpasses traditional Monte Carlo simulation. The evolution of natural language processing has made it possible to quantify changes in the tone and subtle nuances of the earnings briefing. With the blockchain analysis tool, you can track the wallet trends of institutional investors in real time.

10. Crisis response simulation and stress test

In an environment where Black Swan events become normal, building resilience is the most important issue.

We will conduct a three-stage scenario analysis assuming pandemic and geopolitical risks. In the balance sheet stress test, in addition to the liquidity coverage ratio (LCR), the potential risks of off-balance items are assessed. Based on the performance of each industry in the past crisis, we derive the optimal distribution of defensive stocks and cyclical stocks.

At the end

The modern investment environment has become more complex and cannot be competed with a single analytical method. The fusion of fundamental and technical, the integration of traditional knowledge and advanced technology, and the mutual verification of financial data and non-financial information - only by making full use of these can we acquire a true alpha. It can be said that the will to continue to learn is the most important asset in order to survive in a market where change is the only constant.

#business

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kyodesyo · 2 hours ago

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Sales vs. Profit margin: The secret of financial analysis to achieve sustainable growth

There are many indicators that measure business success, but the balance between sales and profit margins determines sustainability. By understanding the characteristics of the market share strategy of large companies and the high-profit model of niche companies, or the rapid growth of the technology industry and the stability of public utilities - you can redefine your company's competitive advantage. In this article, we will unravel the knowledge of Harvard Business School-level, from the core of financial analysis to growth strategies by industry.

Table of contents

1. Four principles that generate high returns in the niche market

・The importance of market flexibility and mobility

・How to build a sustainable business model

2. The truth about sales and profit margins: criteria for evaluating financial soundness

・The risk of companies with high sales but low profit margins

・The essence of competitive advantage shown by high profit margins

3. Industry-specific criteria for operating profit margin: Is less than 5% a dangerous signal?

・Management issues that expose bad profit margins

・Cost management techniques common to companies with more than 25%

4. The depth of the growth rate: Analysis of differences due to industry characteristics

・The "fast and dangerous" growth curve of the technology industry

・The "slow but solid" strength of public works

5. The future of companies deciphered by the three financial statements

・The truth about financial soundness revealed by the balance sheet

・The skill of cash flow that can be seen from the cash flow statement

1. Four principles that generate high returns in the niche market

Companies with a profit margin of more than 25% in niche markets are not just a product of chance. They are systematically building a strategic advantage that poking through the "market gap".

・The importance of market flexibility and mobility

If large companies take months to make a decision, niche companies release new products in a few weeks. Directly pick up customer feedback and immediately reflect trend changes in product improvement - this mobility is the soil that creates high-priced products. Special manufacturers of aircraft parts maintain a profit margin of 30% with a contract that responds to the request of its customer airline within 48 hours.

・How to build a sustainable business model

High-profit niche companies avoid "addiction business". This is because if you rely on a specific client for more than 50% of your revenue, your price negotiation power will decrease. Swiss watchmakers have maintained a profit margin of 35% for more than 20 years by leveraging their own technical patents and brand power to develop multiple small sales channels in parallel.

2. The truth about sales and profit margins: criteria for evaluating financial soundness

Depending on the strategic goal, which is better is a company with a profit margin of 1% even with sales of 1 billion yen and a company with a profit margin of 20% with sales of 300 million yen.

・The risk of companies with high sales but low profit margins

It is not uncommon for companies with sales of 1 trillion yen in the retail industry to have a profit margin of 2% due to the rise of online shopping. If you fall into a vicious circle of fixed cost expansion and price competition, there is even a risk of profit bankruptcy. The rewritten screenplay of consumer electronics stores in the 2010s really tells the story of this composition.

・The essence of competitive advantage shown by high profit margins

Companies with a profit margin of 15% or more hold the "right to determine the price". Pharmaceutical companies with pharmaceutical patents secure 70% of the market price as a profit during the period of recovery of development costs. Such companies do not cut research and development costs even during an economic crisis, but can even afford to see the recession as a growth opportunity.

3. Industry-specific criteria for operating profit margin: Is less than 5% a dangerous signal?

The operating profit margin is a mirror that reflects the company's profit structure. Figures that fall below the industry average may suggest not only fierce competition, but also fundamental management challenges.

Management issues that expose bad profit margins

Companies with an operating profit margin of less than 5% have serious flaws in their cost structure or pricing strategy. If labor costs exceed 40% of sales at an auto parts manufacturer, it is evidence that low productivity is squeezing profits. In this state, if exchange rate fluctuations and raw material highs occur, there is a vulnerability that the deficit will fall immediately.

Cost management techniques common to more than 25% companies

The background of the semiconductor design company's operating profit margin of more than 30% is the "thorough elimination of useless processes". By automating 90% of design work with AI tools and limiting labor costs to less than 15% of sales, we are building a profit structure that competitors cannot imitate. They always monitor the ratio of fixed cost and variable costs and seek to optimize profitability.

4. The depth of the growth rate: Analysis of differences due to industry characteristics

The industry's life cycle must be taken into account when evaluating the growth rate. Even the same 5% growth rate has a completely different meaning for mature and growing industries.

The "fast and dangerous" growth curve of the technology industry

The annual growth rate of 20% for SaaS companies is rather an average figure. However, this growth is supported by sustained R&D investment. An AI startup achieved 50% growth for three consecutive years by reinvesting 40% of its sales in research and development, but as soon as fundraising stopped, it fell into a management crisis.

The "slow but solid" strengths of public works

The annual growth rate of a power company of 3% seems low at first glance, but it is healthy considering the 20-year recovery cycle of capital investment. Demand is less affected by economic fluctuations and cash flow is stable, so there is room to increase shareholder dividends by 5% every year.

5. The future of companies deciphered by the three financial statements

By analyzing the balance sheet and the cash flow statement in an integrated way, you can see the true physical strength of the company.

The truth about financial soundness revealed by the balance sheet

Companies with an equity ratio of 60% or more can maintain their businesses without relying on bank loans even during recessions. Even during the Lehman shock, a German precision machinery manufacturer was able to secure three years of working capital by simply cashing out inventory. This is a strategy that was possible with a solid balance sheet in which current assets exceed 50% of total assets.

The skill of cash flow that can be seen from the cash flow statement

Even if the operating cash flow is always in the black, companies with excessive investment cash flow should be careful. A retail chain poured money into store expansion, and the free cash flow was negative for the fifth consecutive year. As a result, interest-bearing debt has swelled, and the interest burden has fallen into a vicious circle in which profits are eaten up.

At the end

There is more than one measure of business success. Mobility learned from the strategy of high-profit niche companies, sustainability learned from the financial model of the stable industry, and integrated analysis methods of the three financial tables - only by combining these can we build a corporate constitution that survives in a turbulent market. Objectively evaluating your company's strengths and drawing a growth strategy tailored to the characteristics of the industry creates a true competitive advantage.

#business

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kyodesyo · 2 hours ago

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Business efficiency: How to strengthen the supply chain with AI and data analysis

Improving the efficiency of supply chains and operations is the key to maintaining competitiveness in modern global business. We will explain how to use data analysis and the latest technology to reduce costs and improve customer satisfaction from a Harvard-Stanford-level perspective.

Table of contents

1 The purpose and importance of supply chain efficiency ・Cost reduction and waste elimination ・Flexible response to market changes

2 Strategic advantages brought by data analysis ・Improve the accuracy of demand forecasting ・Real-time decision-making support

3 Innovation in inventory management: the key to optimization ・Allocation of resources by ABC analysis ・Just in Time (JIT) practice

4 Evolution of manufacturing processes: Lean and Six Sigma ・Maximizing value through lean production ・Master quality with Six Sigma

5 Utilization of the latest technology: The potential of AI and IoT ・Utilization of real-time data through IoT ・Prediction and optimization that AI will change

6 Integration of partnerships and SCM tools ・Effects of vendor management inventory (VMI) ・Centralized management by ERP system

7 at the end

1. The purpose and importance of supply chain efficiency

As competition in the global market intensifies, supply chain and operational efficiency are essential to the growth and survival of companies. An efficient supply chain goes beyond mere cost management and is directly linked to improving customer experience and strengthening market competitiveness. In the modern business environment, rapid responsiveness and flexibility are required, and the strategy to support it is the key to success. Supply chain optimization lays the foundation for companies to make the most of their resources and minimize waste. A global manufacturing company has achieved millions of dollars in cost savings per year by reviewing its supply chain. From such examples, it can be seen that strategic efficiency increases corporate value. In addition, in today's world where sustainability and environmental consideration are emphasized, efficiency is also linked to social responsibility. Reducing waste and reducing environmental impact also contributes to improving the brand image. From this multi-angle perspective, we will dig deep into the significance of supply chain efficiency.

・Cost reduction and waste elimination Cost reduction is the most direct goal of supply chain efficiency. Excess inventory and inefficiency of the production process put pressure on the company's profits. By optimizing actual inventory, warehouse costs and disposal costs can be significantly reduced. One retail company increased its cash flow by 30% by improving its inventory turnover. In this way, cost management is the foundation for maintaining financial soundness. In addition, by eliminating waste in the production process, it is possible to make effective use of resources. The Toyota production method (TPS) is known worldwide as a method that thoroughly eliminates waste and maximizes efficiency. By incorporating these strategies, companies can achieve maximum results with limited resources.

・Flexible response to market changes Market demand is unpredictable, and flexibility to respond to rapid changes is required. During the pandemic, companies that quickly restructured their supply chains survived. To increase flexibility, it is important to standardize processes and leave room for change. In addition, in order to respond to the diversification of customer needs, companies need to have quick decision-making and adaptability. A data-based strategic approach allows you to anticipate market fluctuations and establish a competitive advantage. In this regard, data analysis and the use of technology are essential.

2. The strategic advantage of data analysis

Data analysis plays a central role in modern supply chain management. By utilizing vast amounts of data, companies can achieve more accurate forecasts and efficient decision-making. According to a Harvard Business School study, companies that adopt a data-driven approach achieve 15-20% higher profitability than their competitors. The power of data goes beyond the mere processing of numbers and provides strategic insights. In demand forecasting and risk management, data reduces uncertainty and increases the accuracy of decision-making. In this section, we will take a closer look at how data analysis transforms the supply chain. In addition, real-time data utilization strengthens the ability of companies to respond immediately to market changes. It can be said that such data-driven management is a prerequisite for survival in a fiercely competitive global market.

・Improve the accuracy of demand forecasting Accurate demand forecasting is the key to preventing inventory overstocking and optimizing costs. By analyzing past sales data, seasonal factors, and market trends, companies can predict changes in demand. A prediction model using AI can improve the prediction accuracy by more than 30% compared to conventional methods. By introducing data analysis, one beverage manufacturer accurately predicted seasonal demand fluctuations and reduced inventory costs by 20%. In this way, data-based demand forecasting achieves both efficiency and customer satisfaction.

・Real-time decision-making support Real-time analysis using KPIs (key performance indicators) enables quick decision-making. In the event of a delay in logistics or a shortage of inventory, real-time data can be used to respond immediately. This minimizes the impact on customers and allows you to maintain trust. In addition, by utilizing dashboards and analysis tools, management can intuitively understand complex data and make strategic decisions. Such a data-driven approach enhances the agility of the company and strengthens its competitiveness.

3. Innovation in inventory management: the key to optimization

Inventory management plays a central role in improving the efficiency of the supply chain. Balance is important because excess inventory increases costs and shortages reduce customer satisfaction. A Stanford University study reported that companies with optimal inventory management were able to reduce sales losses by 15%. The use of strategic methods and technologies is essential for optimizing inventory management. In the following, we will explain specific methods such as ABC analysis and Just in Time (JIT) and delve into how to put them into practice. By combining these methods, companies can flexibly respond to market demand while reducing inventory costs.

・Allocation of resources by ABC analysis ABC analysis is a method of classifying inventory items based on value and importance. Divide into A class (high value), B class (medium value), and C class (low value) to efficiently allocate resources. Strict management is applied to A-class high-value products, and simple management is applied to C-class low-value products. One manufacturing company that introduced this method reduced inventory management costs by 25% while reducing the shortage rate by 10%. By strategically allocating resources, it is possible to balance efficiency and effectiveness.

・Just in Time (JIT) practice JIT is a method of producing and procuring only the necessary quantity when necessary. Minimize inventory and reduce warehouse costs and the risk of disposal. An example of Toyota spreading this method to the world is well-known and has dramatically improved production efficiency. However, JIT is required to work closely with suppliers. If delays or quality problems occur, there is a risk that the production line will stop. For this reason, risk management and strengthening partnerships are the key to success.

4. Evolution of the Manufacturing Process: Lean and Six Sigma

Optimizing the manufacturing process is an important step to maximize production capacity and reduce costs. In a global competitive environment, efficient and high-quality production is a differentiating factor for companies. Methods such as lean production and Six Sigma are proven approaches to eliminate waste and improve quality. By introducing these methods, companies can strengthen their competitiveness in the market. One auto parts manufacturer has reduced production lead times by 40% and significantly improved customer satisfaction by adopting lean production. In this section, we will take a closer look at how these methods affect the entire supply chain. In addition, data analysis and the use of technology are essential in modern manufacturing processes. This makes it possible to combine efficiency and quality improvement.

・Maximizing value through lean production Lean production is a method that thoroughly eliminates waste and maximizes value for customers. By incorporating 5S (organization, tidying, cleaning, cleanliness, discipline), we optimize the working environment and improve productivity. There are cases where work efficiency has been improved by 20% by reviewing the layout of the factory and reducing unnecessary movements. The strength of this method is that it also leads to employee awareness reform. By fostering a culture where everyone is aware of waste and makes improvement proposals, sustainable efficiency will be achieved. Lean production is a strategy that goes beyond just cost reduction and increases the competitiveness of the entire organization.

・Master quality with Six Sigma Six Sigma is a method that reduces process variation and maximizes quality. By identifying the root cause of the problem based on data analysis and taking improvement measures, the defect rate will be dramatically reduced. By introducing Six Sigma, an electronics manufacturer kept the product defect rate below 99.99966%. This method is carried out through a systematic process called DMAIC (definition, measurement, analysis, improvement, and management). A rigorous data-based approach dramatically improves quality control and increases customer trust. By combining lean and six-sigma, both efficiency and quality are possible.

5. Utilization of the latest technology: the potential of AI and IoT

The modern supply chain is changing dramatically due to the evolution of technology. AI and IoT (Internet of Things) realize efficiency and competitiveness through data collection, analysis, and utilization. As of 2025, about 70% of global companies have introduced AI and IoT into their supply chains, and the effect is remarkable. With real-time inventory management using IoT, one retail company has reduced inventory costs by 15%. In this section, we will explain in detail how the latest technology transforms the supply chain. These technologies go beyond mere efficiency and support companies in strategic decision-making. Companies that look to the future will lead the market by actively promoting technology investment.

・Utilization of real-time data through IoT IoT collects data in real time through sensors and devices, increasing the visibility of the supply chain. By grasping the inventory status in the warehouse and the location information of the delivery vehicle in real time, delays and shortages can be prevented. One logistics company has increased delivery efficiency by 25% by introducing IoT. IoT is also useful for predictive maintenance. By monitoring the operating data of manufacturing equipment, you can predict failures and minimize downtime. In this way, IoT shows value at every stage of the supply chain.

・Prediction and optimization that AI will change AI dramatically improves the accuracy of demand forecasting and inventory management. Prediction models using machine learning algorithms analyze past data and external factors (weather, economic trends, etc.) and predict future demand with high accuracy. One fashion company used AI to reduce the error of demand forecasting to less than 10% and improve the inventory turnover rate. In addition, AI enables automated decision-making. Optimize pricing and production schedules in real time, and respond immediately to market changes. The introduction of AI greatly enhances the agility and competitiveness of companies.

6. Integration of partnerships and SCM tools

Supply chain efficiency is achieved not only through the efforts of the company alone, but also through cooperation with partners. Strong relationships with suppliers and logistics providers increase flexibility and reliability. In addition, the introduction of SCM (supply chain management) tools and ERP (integrated management system) enables data integration and process optimization. By introducing the SCM tool, a global retail company has strengthened cooperation with suppliers and reduced delivery delays by 30%. In this section, we will delve into how partnership and technology integration can drive efficiency. The integration of trust and technology is an essential element in the modern supply chain.

・Effects of vendor management inventory (VMI) VMI is a method by which suppliers manage customer inventory. By directly grasping demand data and replenishing at the right time, suppliers reduce inventory costs and the risk of shortages. One beverage manufacturer reduced inventory management costs by 20% by introducing VMI. Trust is essential for the success of this method. Through data sharing and transparent communication, both sides can build a win-win relationship. VMI not only contributes to efficiency, but also to strengthening partnerships.

・Centralized management by ERP system The ERP system is a platform for centralized management of information such as finance, sales, manufacturing, and inventory. Improve the speed and accuracy of decision-making by maintaining data consistency and strengthening cooperation between departments. One manufacturing company increased the efficiency of production planning by 35% by introducing ERP. In addition, ERP increases the visibility of the entire supply chain. By sharing data in real time, it is possible to detect problems early and respond quickly. In this way, ERP is the foundation for efficient business operations.

7. At the end

Supply chain and operational efficiency not only reduce costs and improve customer satisfaction, but also fundamentally strengthen the competitiveness of companies. By combining data analysis, the latest technology, and strengthening partnerships, companies can respond quickly to market changes and achieve sustainable growth. You can establish leadership in the global market by incorporating the strategic thinking you learned at Harvard and Stanford Business Schools and leveraging lean production, AI, and IoT. In order to respond to the evolving market environment, continuous improvement and innovation are essential. Review your own supply chain now and build a strategy that utilizes data and technology to achieve future success.

#business

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kyodesyo · 2 hours ago

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The correct relationship between affiliate URL and image compression | How to maximize display speed and results

When operating affiliate sites and information-based blogs, the handling of images and links is directly related to the display speed and SEO. In this article, we will explain practical ways to increase the performance and profitability of the page while avoiding the pitfalls lurking in the handling of affiliate URLs and images.

[Table of Contents]

1. What are the essential problems caused by affiliate links and images?

2. Organizing technical factors that affect page loading speed

3. Best practices for acquiring, saving, and compressing affiliate images

4. Micro-optimization methods for balancing SEO and user experience

5. The reason why content design and ethics build brand trust

6. At the end

1. What are the essential problems caused by affiliate links and images?

・Do you confuse the lightness of the link itself with the weight of the image?

As long as the affiliate URL is a text link, the impact on the performance of page display is extremely minor. The problem is the handling of images associated with the link. Loading high-resolution uncompressed images increases the risk of significantly reducing performance indicators such as LCP (Largest Contentful Paint) and SpeedIndex.

If the user's line speed is fast, it does not necessarily mean that the loading will be smooth, and if there are multiple heavy images, the user dropout rate will increase sharply in the mobile environment. This also has a negative impact on Google's search ranking evaluation, so it's not just a design issue.

・Transparency of behavior and tracking after clicking

Many affiliate links go through the relay server when the user clicks, and eventually transition to the product page, etc. In this case, if duplicate redirects and JS redirects are built into it, it may affect UX in addition to tracking accuracy. Especially in environments where JavaScript is disabled or in browsers with ad blockers running, there are cases where tracking does not work completely.

2. Organizing technical factors that affect page loading speed

・The format, size, and loading timing of the image are directly related to the indicator

Among Google's Core Web Vitals, FCP (First Contentful Paint) and LCP are particularly noteworthy. If the affiliate image is in the first view area, its loading speed is an evaluation indicator directly related to the ranking. In some cases, it takes more than 2 seconds to load uncompressed JPEGs and PNGs, which has a negative impact on CVR (conversion rate).

The WebP format, which has become mainstream in recent years, can be reduced by 30-40% weight compared to JPEG while maintaining image quality, so it can be said that the priority of introduction is extremely high. In addition, the introduction of Lazy Load (delayed loading) should be actively used in hidden areas except for images related to LCP.

・JavaScript and third-party loading strategies

Most affiliate scripts and analysis tags are loaded from external servers. If this is loaded synchronously, it will block the main thread and worsen the TBT (Total Blocking Time).

External scripts are asynchronous as much as possible, and by setting delayed loading, it is possible to design that does not interfere with user interaction. By narrowing down to the minimum code that realizes the necessary functions, it will also reduce the initial rendering time.

3. Best practices for acquiring, saving, and compressing affiliate images

・Is it possible to save and re-upload original images?

Image materials provided by affiliate programs are generally distributed in HTML code or link format. Even in this case, downloading the image file, compressing it, and re-uploading it to your site will not affect the tracking structure of the link. Since the affiliate ID is kept in the link tag, it is separated from the method of saving images.

What you should be aware of is the agreement regarding image reuse. Even if compression is the main purpose, images may not be processed, trimmed, or processed without permission, so it is a prerequisite to comply with the terms of use of each program.

・Image compression tool and optimal format selection

Free online tools such as TinyPNG and Squoosh are highly effective for compression. These tools may reduce the file size by up to 80% without compromising image quality. After compression, by saving it in WebP format, smooth loading is realized even in a mobile communication environment.

In addition, by utilizing CDN (Cloudflare Images, Imgix, etc.), which can automatically adjust image size and provide responsive images, it is possible to optimize the display according to the viewing device.

4. Micro-optimization methods for balancing SEO and user experience

・Strengthen SEO by reviewing alt attributes and link text

The alt attribute must be set as an alternative text for the image. This is not only for accessibility, but also an important signal to convey the context in Google image search and normal search. Instead of abstract words, a specific description such as "black business bag large capacity genuine leather" is required.

Similarly, the link text increases the evaluation of the internal link by verbalizing the contents of the link, not just "here" or "click here for details". The accumulation of these micro-adjustments has a positive impact on the overall SEO score.

・Improve UX by improving the visibility of images and text

The quality of the user experience also depends on the visibility and operability of details. In particular, the text placed on the background image requires consideration for contrast ratio. WCAG (Web Content Accessibility Guidelines) recommends a contrast ratio of at least 4.5:1, and following this is expected to reduce visual load and improve readability. I will do it.

In addition, in today's world where there are many viewings from smartphones, the tap area of buttons and links is also an important UX element. By ensuring a recommended height of 44px or more, misoperation is prevented and user satisfaction is improved.

5. The reason why content design and ethics build brand trust

・The importance of content design to avoid misidentification

On affiliate sites, excessively inciting expressions and unfounded rankings will damage users' trust in the long run, even if they can earn a temporary click rate. In Google's E-E-A-T (experience, expertise, authority, reliability) evaluation, a page that lacks reliability is a factor that can lower the search ranking.

Expressions such as "absolutely earn money", "all success", and "100% effective" may also be subject to deletion requests and penalties, there is a risk of conflicting with the Pharmaceutical Act and the Keipo Act. In order to avoid these risks, content should be based on neutral expression with objective data and real experience.

・Ethics becomes a long-term strategy that creates repeat customers

Users ultimately judge from the perspective of whether this site is reliable. Even if you do not purchase a product at the first visit, sites that continue to provide honest information will have a higher return visit rate, which will lead to conversion as a result.

Even in review articles, the attitude of honestly describing not only the advantages but also the disadvantages leads to sympathy and trust from users. This thorough editing policy will grow into a site that has value as a "source of information" even though it is an affiliate.

・Stealth marketing and explicit obligations

After 2023, regulations on stema (stealth marketing) will be tightened, and affiliate links will be required to be specified. In the case of an introduction in the form of receiving compensation, it is necessary to indicate "PR", "advertising" and "including affiliate links" so as not to misunderstand users.

Failure to do so may not only lead to a loss of trust, but also a legal risk. Affiliates themselves are required to be aware of the same responsibility as advertisers and to thoroughly disclose appropriately.

6. At the end

Optimizing images and links in affiliates is not only a mere technical improvement, but also has a significant impact on the reliability of SEO, UX, and the overall site. In addition to technical optimizations such as image weight reduction, loading strategies, and review of link structure, honest information design from the user's point of view is the key to growing both revenue and brand.

Google's evaluation indicators, which will become increasingly important in the future, and the attitude of continuous improvement with a view to responding to laws and regulations, will be an essential strategy for surviving in the fiercely competitive affiliate market.

#Blog

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kyodesyo · 2 hours ago

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The correct relationship between affiliate URL and image compression | How to maximize display speed and results

[Table of Contents]

1. What are the essential problems caused by affiliate links and images?

2. Organizing technical factors that affect page loading speed

3. Best practices for acquiring, saving, and compressing affiliate images

4. Micro-optimization methods for balancing SEO and user experience

5. The reason why content design and ethics build brand trust

6. At the end

1. What are the essential problems caused by affiliate links and images?

・Do you confuse the lightness of the link itself with the weight of the image?

・Transparency of behavior and tracking after clicking

2. Organizing technical factors that affect page loading speed

・The format, size, and loading timing of the image are directly related to the indicator

・JavaScript and third-party loading strategies

Most affiliate scripts and analysis tags are loaded from external servers. If this is loaded synchronously, it will block the main thread and worsen the TBT (Total Blocking Time).

3. Best practices for acquiring, saving, and compressing affiliate images

・Is it possible to save and re-upload original images?

・Image compression tool and optimal format selection

4. Micro-optimization methods for balancing SEO and user experience

・Strengthen SEO by reviewing alt attributes and link text

・Improve UX by improving the visibility of images and text

5. The reason why content design and ethics build brand trust

・The importance of content design to avoid misidentification

・Ethics becomes a long-term strategy that creates repeat customers

・Stealth marketing and explicit obligations

6. At the end

#Blog

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kyodesyo · 5 hours ago

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How to build a strategic thinking process that dramatically improves management decisions

In the modern business environment, executives and leaders are required to deal with complex challenges that cannot be addressed by conventional rules of thumb alone. In the midst of changes such as the acceleration of digital transformation, the intensification of global competition, and the diversification of consumer behavior, systematically building strategic thinking skills and making decisions based on data are important factors that determine the survival and growth of companies.

Table of contents

The essence of strategic thinking power and its importance in modern management

・The structure of strategic thinking from the theory of complexity

・A decision-making process that eliminates cognitive bias

An analysis framework that supports data-driven management

・Building a competitive advantage through the use of big data

・Strategic planning using predictive analysis and machine learning

The mechanism of organizational learning in leadership transformation

・Building a learning organization and knowledge creation process

・How to practice adaptive leadership

The essence of strategic thinking power and its importance in modern management

・The structure of strategic thinking from the theory of complexity

Strategic thinking is the ability to integrate complex and interdependent elements that go beyond mere logical thinking. From the perspective of complex adaptive system theory, the modern corporate environment is full of unpredictable changes and sprising phenomena, making it difficult to respond to conventional linear strategic planning.

The "Fifth Learning Technique" advocated by Peter Senge, a leading person in system thinking, emphasizes the importance of thinking patterns that pursue overall optimization rather than partial optimization. This means understanding the mechanism that generates new value as a whole while each department and function of the company influences each other.

In order to build strategic thinking skills, it is essential to first establish a multi-angle perspective in understanding the current situation. McKinsey's strategic consulting method emphasizes the construction of a logical structure based on the MECE (Mutually Exclusive, Collectively Exhaustive) principle, but in addition to this Integration with intuitive thinking is required to gain innovative insights.

A specific approach is to diversify future forecasts using scenario planning methods. Shell was able to predict the oil shock of the 1970s and respond more quickly than its competitors, which was the result of strategic thinking that assumed multiple future scenarios. In this way, in an environment of high uncertainty, strategic thinking that considers multiple possibilities at the same time, rather than relying on a single prediction, is the source of competitive advantage.

・A decision-making process that eliminates cognitive bias

Research in behavioral economics shows that human decision-making is not always rational and is distorted by various cognitive biases. Cognitive biases such as confirmation bias, ankering effect, and availability heuristics can also have a significant impact on the strategic judgment of executives.

In the concepts of "System 1" and "System 2" advocated by Daniel Carneman, it is important to distinguish between an intuitive and emotional judgment system and a logical and analytical judgment system. Improving strategic thinking skills requires the ability to understand the characteristics of these cognitive systems and use the appropriate systems in appropriate situations.

The Devil's Advocate (Devil's Agent) approach is effective as a practical method to eliminate cognitive bias. This is a method that intentionally introduces opposing opinions and critical perspectives to shake existing thinking patterns and encourage more objective judgments. In important strategic decisions, IBM's management always has set up a role in charge of opposing opinions and conducts multi-angle considerations.

In addition, the method of pre-motem analysis is also attracting attention. This is a preventive approach that assumes the "cause of failure" in advance before implementing the strategy and takes countermeasures. Psychologically, by imagining future failures, you can discover blind spots in your current judgment and build a more robust strategy.

2. An analysis framework that supports data-driven management

・Building a competitive advantage through the use of big data

In modern management, data has become a strategic resource that is so important that it is called "new oil". However, simply collecting data does not create a competitive advantage. What's important is the ability to extract insights from data and translate them into strategic actions.

The basis of data-driven management is the optimization of the 4V (Volume, Velocity, Variety, Veracity) of big data, which represents the quality, quantity, speed, and diversity of data. Amazon's use of customer behavior data to build a recommendation engine and significantly increase sales is a successful example of the integrated use of these factors.

The CRISP-DM (Cross-Industry Standard Process for Data Mining) model is widely adopted as a strategic framework for data analysis. In this model, we build a mechanism that creates value from data by cyclically performing six phases of business understanding, data understanding, data preparation, modeling, evaluation, and deployment.

More importantly, the organizational improvement of data literacy. According to a Gartner study, it has been revealed that the management of companies that implement data-driven management has a high ability to use the insights gained from data in business strategies, even if they do not understand the technical details of data analysis. .

・Strategic planning using predictive analysis and machine learning

The development of machine learning and AI technology makes it possible to discover and predict complex patterns that were impossible with conventional statistical analysis. By using these technologies for strategic planning, it is possible to improve the accuracy of market trends, gain an in-depth understanding of customer behavior, and optimize operational efficiency.

The concept of explainable AI (Explainable AI) is important in the strategic use of predictive analysis. The success of AI utilization is that management understands and explains the prediction results derived by advanced algorithms in a reliable way. Microsoft has established an AI Ethics Committee to establish a system to ensure the transparency and explanatory of AI judgments.

In strategic planning using machine learning, it is important to understand the characteristics of supervised learning, unsupervised learning, and reinforcement learning, and to utilize each of them in appropriate situations. Specifically, clustering analysis is required for customer segmentation, time series analysis for demand forecasting, and reinforcement learning for price optimization.

In addition, in the integration of data science and management strategy, a repetitive improvement process that incorporates the idea of agile development is effective. By turning the cycle of hypothesis construction, experimental design, data collection, analysis, evaluation, and improvement in a short period of time, you can continuously update strategies adapted to the rapidly changing market environment.

3. The mechanism of organizational learning in leadership transformation

・Building a learning organization and knowledge creation process

With the development of organizational learning theory, it has been revealed that the source of a company's sustainable competitive advantage lies not in individual knowledge and skills, but in the learning ability of the entire organization. In the SECI model (Socialization, Externalization, Combination, Internalization) advocated by Ikujiro Nonaka, the knowledge creation process is systematized and the organizational level It explains the learning mechanism in Le.

In building a learning organization, ensuring psychological safety is a prerequisite. Edgar Shine's organizational culture theory emphasizes the importance of a culture that encourages new challenges without fear of failure. Google's "Project Aristotle" has been demonstrated that psychological safety is the most important factor in determining team productivity.

Action learning methods are attracting attention as a practical mechanism for the knowledge creation process. This is a method that simultaneously promotes individual and organizational learning through the process in which learners proactively find solutions to real business issues. At General Electric, we use action learning at the Crotonville Training Center to develop next-generation leaders and achieve organizational transformation at the same time.

Quantitative measurement based on the learning curve theory is important in the evaluation and improvement of organizational learning. By using indicators such as the experience learning coefficient, knowledge half-life, and the duration of the learning effect, we can objectively evaluate the effectiveness of learning investment and continuously improve it.

・How to practice adaptive leadership

In a rapidly changing modern business environment, there are limitations to traditional command-controlled leadership. Adaptive leadership advocated by Harvard Kennedy School's Ronald Heifetz is a leadership style that brings out the ability of the entire organization to adapt to complex and unpredictable challenges.

The core of adaptive leadership is the distinction between "technical issues" and "adaptive issues". Technical problems can be solved with existing knowledge and methods, but adaptive challenges require new learning and behavioral transformation. Digital transformation, corporate culture transformation, innovation creation, etc. are typical adaptive issues, and it is difficult to deal with with conventional project management methods.

As a practical adaptive leadership method, the concept of "balcony and dance floor" is important. This represents the ability to make appropriate interventions according to the situation by properly distinguishing the detailed situation of the site (dance floor) and the overall bird's-eye view (balcony).

In addition, the creation of "constructive tension" is an important factor in adaptive leadership. This is to put moderate pressure on the organization not to be satisfied with the status quo and to promote continuous improvement and innovation. 3M's "15% Rule" and Google's "20% Project" are evaluated as institutional initiatives that embody this concept.

Strategic thinking process for innovation creation

・Practical application of the theory of disruptive innovation

The disruptive innovation theory advocated by Clayton Christensen is an important strategic framework for understanding the transformation mechanism of existing markets. In this theory, the process of creating new value propositions that start from the lower levels of the market and eventually destroy existing dominant companies are systematized.

In order to practice disruptive innovation, it is first necessary to analyze the structure of the existing value network in detail. A value network refers to the overall ecosystem, including the resources, processes, profit structures, and technical constraints that companies need to provide value to customers. When Tesla entered the Apple market, it built a different value network from existing car manufacturers and created a business model that integrated electrification, autonomous driving, and direct sales systems.

Redefining customer segmentation is important for identifying disruptive innovation. By looking at the "non-consumer" group, which is often overlooked by conventional market research, and digging deep into why they do not use existing products, you can discover new market opportunities. While the traditional camera market has shrunk due to the spread of smartphones, social media platforms such as Instagram and TikTok have created new photo and video markets, which is an example of this theory.

In addition, "ambidexte management" is required in the implementation of disruptive innovation. This is a management method that simultaneously promotes the efficient operation of existing businesses and exploration activities for new businesses, and the balance between the structural separation of the organization and cultural integration is the key to success.

・Integrated approach to design thinking and agile development

Design thinking is a systematic approach to discovering the potential needs of customers and creating creative solutions based on the idea of human-centered design. Developed at Stanford University's d.school, this method structures the process of creating innovation through five steps: empathy, definition, idea, prototype, and verification.

In the practice of design thinking, it is important to understand the deep motivation and context of the customer, not the superficial requirements. By combining qualitative research methods such as ethnographic research, interviews, and observation, you can discover potential needs that customers are not even aware of. Through deep empathy for both hosts and guests, the founders of Airbnb discovered the value of "connecting with local communities" that had been overlooked in the traditional hotel industry.

The concept of "lean startup" plays an important role in the integration of design thinking and agile development. By repeating the Build-Measure-Learn (build, measure, and learning) cycle advocated by Eric Reese in a short period of time, you can find market suitability while minimizing risks in new business development with high uncertainty. And it will be possible.

In the strategic use of prototyping, it is effective to develop multiple prototypes with different fidelitys in stages and verify different hypotheses at each stage. Step-by-step approaches such as concept verification with paper prototypes, functional verification by digital prototypes, and market verification by alpha versions can simultaneously achieve efficiency in development investment and reduce market risk.

Cultural adaptation and competitive advantage in global strategy

・Strategic importance of multicultural team management

In the modern business environment where globalization is progressing, the effective management of multicultural teams is an important source of competitive advantage for companies. Hoffstead's cultural dimension theory systematizes the impact of cultural values such as power gap, individualism versus collectivism, uncertainty avoidance, and long-term orientation.

In the strategic use of multicultural teams, it is important to position cultural diversity as a resource that promotes creativity and innovation, not just as an issue. According to research, well-managed multicultural teams show better results in problem-solving ability, creativity, and market adaptability compared to homogeneous teams. IBM's Watson development team has collaborated with researchers from diverse cultural backgrounds in more than 25 countries to achieve an innovation in natural language processing that was difficult to achieve in traditional AI development.

In cultural adaptation strategies, a balance between standardization and localization is an important strategic decision. In the overseas expansion of Toyota's production systems, while standardizing core philosophies such as Kaizen and 5S, specific practice methods are being adapted to local cultural characteristics to build a global competitive advantage.

In addition, the organizational improvement of Cultural Intelligence is attracting attention as a success factor in global strategies. This is the ability to collaborate effectively with people from different cultural backgrounds and consists of three dimensions: cognitive, emotional, and behavioral.

・Emerging market strategy and reverse innovation

In the emerging market strategy, there are limitations to the approach of transplanting successful products and services in traditional developed markets. Reverse innovation, advocated by Vijai Gobindarajan and Chris Trimble, is a strategic approach that reverses the constraints unique to emerging markets and reverses imports innovative solutions developed there into developed markets.

A successful example of reverse innovation is the development of GE's ultrasonic diagnostic device "Vscan". In order to meet the price constraints and portability requirements of the Chinese market, as a result of significantly miniaturizing and lowering existing large equipment, we have succeeded in developing new application areas in developed markets.

In the practice of emerging market strategies, the concept of a "sufficiently good" product is important. This is the idea of avoiding excessive quality for the actual needs of the market and optimizing the balance between cost efficiency and functionality. It was as a result of pursuing this concept to the extreme that India's Tat Nano became a hot topic as the "cheapest car in the world".

In addition, in business development in emerging markets, the construction of an ecosystem strategy is an important success factor. Rather than entering the market alone, it is necessary to build a sustainable value creation system through strategic alliances with local partner companies, government agencies, NGOs, educational institutions, etc.

Sustainable growth strategy and ESG management

・The trend and strategic response of ESG investment

ESG management, which integrates the three elements of environmental, social, and governance, has become an unavoidable strategic issue for modern companies. As BlackRock CEO Larry Finck declared that "sustainability is a new standard for investment," the ESG element is becoming an important indicator of corporate value evaluation.

In the practice of ESG strategies, the starting point is to identify important issues through materiality analysis. This is a method that evaluates the impact of a company's business activities on the environment and society and the impact of those issues on a company's financial performance on a two-axis way, and identifies issues that should be tackled strategically. Unilever's "Sustainable Living Plan" uses this approach to develop a comprehensive strategy aimed at balancing business growth and environmental impact reduction by 2030.

In the financial value creation of ESG management, the concept of "common value creation" is important. This concept advocated by Michael Porter and Mark Kramer makes it possible to build a sustainable competitive advantage by creating social and economic values at the same time. Nestle's water resource management strategy combines cost reduction and social value creation by improving water efficiency and protecting water resources in local communities at the same time.

As a strategic framework for responding to climate change, risk assessment and opportunity creation based on the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD) are important. A strategic perspective is required to evaluate the impact on business from both physical risks and migration risks, and to view decarbonization as a new market opportunity.

・Circular economy and new business model

The circular economy (circular economy) is approaching a fundamental change in corporate strategy as a new economic system that replaces the conventional linear economic model (take, make, throw away). According to the definition of the Ellen MacArthur Foundation, the circular economy is built on three principles: "reduction of waste through design", "recyclical use of materials and products", and "regeneration of natural systems".

As a practical business model for the circular economy, the product-as-as-a-service (PaaS) model is attracting attention. This is a service model that continuously provides product functions and performance rather than transferring product ownership. In Philips' lighting business, we are simultaneously improving energy efficiency and maximizing customer value by switching from "selling lighting fixtures" to "providing lighting services".

The concept of industrial symbiosis is also an important element of the circular economy strategy. This is an approach to improving overall resource efficiency by using waste from one industry as a raw material for another industry. In Denmark's Karmbo Industrial Park, multiple companies supply steam, water, and materials to each other, achieving environmental efficiency that is difficult for individual companies to achieve.

The use of digital technology has greatly improved the feasibility of the circular economy. By combining technologies such as IoT, blockchain, and AI, tracking, predictive maintenance, demand forecasting, and efficient resource allocation are possible throughout the product life cycle.

At the end

In order to succeed in a modern business environment, it is essential to build strategic thinking skills that go beyond traditional management methods. Integrated thinking based on complexity theory, data-driven decision-making, adaptive leadership, utilizing cultural diversity, and the practice of sustainable growth strategies—by systematically integrating these elements, sustainable It will be possible to build a competitive advantage.

The important thing is to continuously evolve through the process of organizational learning, rather than applying these strategic frameworks in a single way. Only organizations that continue to learn will be able to survive as new challenges emerge one after another, such as digital transformation, climate change, and geopolitical risks.

We hope that executives will apply these strategic thinking skills to their own organizations and build a solid foundation to win in the future market environment. The improvement of strategic thinking skills cannot be achieved overnight, but through continuous learning and practice, you should definitely be able to achieve results.

#business

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kyodesyo · 5 hours ago

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The forefront of the virtual currency marketplace: Profit maximization method using Bitrefill and Purse.io

In the modern business environment, monetization strategies using virtual currencies are opportunities for structural value creation that go beyond mere speculative investment. With the spread of digital assets, new business models that were difficult to realize with conventional payment systems are emerging one after another, and advanced companies are connecting these opportunities to monetization.

Table of contents

1. Building the foundation of the virtual currency marketplace strategy

・Monetization mechanism in the Bitrefill ecosystem

・Practical application of Purse.io arbitrage strategy

2. Business expansion through payment provider integration

・Strategic utilization of CoinGate and BitPay

・Establishing market advantages by introducing virtual currency payments

3. Advanced strategy for P2P platform monetization

・LocalBitcoins and Paxful brokerage business model

・Profit Opportunity Analysis of Decentralized Trading Systems

1. Building the foundation of the virtual currency marketplace strategy

・Monetization mechanism in the Bitrefill ecosystem

Bitrefill is not just a gift card sales platform, but an innovative ecosystem that converts cryptocurrency liquidity into real-world purchasing power. The core value of the platform lies in solving the "last mile problem" faced by digital asset holders and dramatically improving the practicality of cryptocurrencies.

From a strategic point of view, Bitrefill's monetization opportunities have a multi-layered structure. The first layer is a direct arbitrage opportunity, and it is possible to generate revenue using the difference between the gift card purchase price and the market price on the platform. You can build a continuous revenue stream by taking advantage of market price volatility and strategically buying and reselling gift cards from high-demand brands.

The second-tier revenue opportunity lies in the use of affiliate programs. Through the partnership system provided by Bitrefill, you can earn commission income from referrals. The key is to provide higher added value and build a sustainable revenue model by combining it with educational content and consulting services rather than a simple introduction.

The third layer includes the development of a unique service using Bitrefill's API. You can create revenue opportunities in the B2B market by building a virtual currency payment solution for businesses and an automated gift card distribution system.

・Practical application of Purse.io arbitrage strategy

Purse.io offers advanced arbitrage opportunities as a unique marketplace that connects the Amazon ecosystem and the cryptocurrency market. The platform's mechanism is established by matching users who want to buy Amazon products and users who want to sell Amazon gift cards in virtual currency.

It is important in strategic utilization to understand the asymmetry of supply and demand. The discount rate tends to be higher at certain times and product categories. By analyzing these patterns and optimizing trading timing with a data-driven approach, you can achieve stable returns.

A more advanced strategy is content marketing that utilizes the purchasing experience at Purse.io. You can create advertising revenue and sponsorship opportunities by creating detailed usage reports and case studies and posting them on blogs and YouTube channels. At this time, it is important to produce content that includes deeper insights, such as the evolution of financial technology and changes in consumer behavior, rather than just an experience.

It is also possible to provide market analysis services using Purse.io usage data. You can build a new revenue stream by analyzing the correlation between the cryptocurrency market and the traditional retail market and deploying reporting services for companies and investors.

2. Business expansion through payment provider integration

・Strategic utilization of CoinGate and BitPay

CoinGate and BitPay are payment providers with different strengths in the area of virtual currency payment infrastructure. The strategic use of both companies will make it possible to build a new business model that was difficult to achieve with conventional payment systems.

The feature of CoinGate is that it provides a comprehensive payment solution for a variety of virtual currencies. By utilizing the company's API, you can build a payment system that supports businesses of various sizes, from small to large. The important thing is not to introduce simple payment functions, but to focus on improving customer engagement using virtual currency payments and developing new customer bases.

From a strategic point of view, the use of CoinGate will greatly simplify the expansion into the global market. In traditional international payments, complex exchange processing and international remittance fees were barriers, but the introduction of virtual currency payments can solve these problems. In entering emerging markets, virtual currency payments are an important factor in providing a competitive advantage.

BitPay's strength lies in its comprehensive cryptocurrency payment solution for enterprises. The company's services go beyond simple payment processing, but also cover the functions necessary for corporate operations, such as integration with accounting systems, tax processing, and risk management. This inclusiveness can significantly reduce the technical and operational barriers when companies introduce virtual currency payments.

・Establishing market advantages by introducing virtual currency payments

The introduction of virtual currency payment is positioned as a means of establishing a strategic competitive advantage that goes beyond mere diversification of payment methods. This advantage is expressed in multiple dimensions.

First, it is the innovation of customer experience. Cryptocurrency payments significantly reduce friction in the traditional payment process. The effect is noticeable in international transactions and micropayments. This allows you to acquire a new customer base and improve the satisfaction of existing customers.

The second is to improve operational efficiency. Compared to traditional payment systems, virtual currency payments can significantly reduce the time to complete payment. This makes it possible to improve cash flow and reduce operating costs.

Third, it is the improvement of brand value as a symbol of innovation. The introduction of virtual currency payments is a signal that companies are innovative organizations that actively adopt the latest technologies. This will attract attention from technology-oriented customers and investors who value innovation.

The important thing in strategic implementation is to optimize the entire payment process rather than simply adding cryptocurrency payments to the existing business model. A comprehensive approach is required, including analyzing customer data, understanding payment patterns, and strengthening risk management.

3. Advanced strategy for P2P platform monetization

・LocalBitcoins and Paxful brokerage business model

As a P2P (peer-to-peer) cryptocurrency trading platform, LocalBitcoins and Paxful offer a different value proposition from traditional centralized exchanges. The core value of both platforms is to enable direct transactions between individuals beyond geographical constraints and differences in regulatory environments.

The important thing in the strategic use of LocalBitcoins is the identification of arbitrage opportunities using regional price differences. Bitcoin price differences between different regions and countries are caused by factors such as the regulatory environment, economic conditions, and supply and demand balance. By analyzing these price differences and executing transactions at the right time, you can generate continuous profits.

However, market-making activities can be cited as an advanced strategy that goes beyond simple price difference trading. You can earn money from the spread by offering both buy and sell orders in low-liquid areas and time zones. A deep understanding of market trends and risk management skills are essential to the success of this strategy.

The feature of Paxful is that it supports a variety of payment methods. We support more than 300 payment methods, including bank transfers, credit cards, gift cards, and electronic money. This diversity creates an arbitrage opportunity that utilizes the price difference between different payment methods.

From a strategic point of view, it is important to understand the risk profile of each payment method for success at Paxful. While high-risk payment methods provide high returns, they require proper risk management. By optimizing the balance between risk and return, you can build a sustainable revenue model.

・Profit Opportunity Analysis of Decentralized Trading Systems

Decentralized trading systems (DEX) are developing rapidly as a new paradigm in cryptocurrency trading. The decentralized platform represented by Bisq (formerly Bitsquare) eliminates centralized administrators and realizes complete peer-to-peer transactions.

The revenue opportunities of distributed systems are fundamentally different from conventional centralized platforms. First, there is a profit from providing liquidity. On a decentralized exchange, you can earn a part of the transaction fee as a revenue by participating in a liquidity pool. This revenue model is similar to deposit interest in traditional banking operations, but may provide a higher rate of return.

Secondly, the expansion of arbitrage opportunities. Distributed platforms have a different price formation mechanism from centralized exchanges, creating arbitrage opportunities that take advantage of the price difference between the two. To take advantage of this opportunity, you need the technical ability to monitor multiple platforms at the same time and execute transactions instantly.

Third, there is revenue from the use of protocol tokens. Many decentralized platforms issue their own governance tokens, and by holding these tokens, you can earn a portion of the platform's revenue. From a long-term perspective, acquiring tokens from a high-growth platform at an early stage may lead to significant profits.

Technical understanding and the ability to adapt to new financial mechanisms are important in the strategic use of distributed systems. A different thinking pattern from the traditional centralized system is required, and continuous learning and experimentation are the key to success.

In addition, it is possible to develop educational business using the power of the community in a distributed system. By having a deep knowledge of new technologies and protocols, you can generate revenue through the production of educational content, consulting services, and holding seminars. The rapid development of decentralized finance (DeFi) has led to a rapid increase in demand for these knowledge.

As a more advanced strategy, there is a portfolio approach that combines multiple distributed platforms. By understanding the characteristics of different platforms and building a trading strategy that takes advantage of their respective strengths, you can maximize profits while distributing risks. This approach requires advanced technical knowledge and market analysis skills, but if successful, the profit potential will be very high.

1. Strategic importance of risk management and regulatory response

4-1. Sustainable revenue model by building a compliance system

In the virtual currency business, risk management and regulatory compliance are not just obligations, but strategic elements for establishing competitive advantage. By building an appropriate compliance system, you can gain the trust of the market and achieve long-term revenue growth.

Cryptocurrency-related laws and regulations in Japan are among the strictest in the world. Under a complex regulatory framework such as the Funds Settlement Act, the Crime Proceeds Transfer Prevention Act, and the Financial Instruments and Exchange Act, businesses need to build a high degree of compliance. It is important to see these regulatory requirements not just as a cost, but as an opportunity to improve reliability and build barriers to entry in the market.

The implementation of Know Your Customer (KYC) and Anti-Money Laundering (AML) is a particularly important factor. By implementing these processes efficiently, you can build a good relationship with regulators while improving the customer experience. The introduction of an automated system using advanced technology enables monitoring with higher accuracy while reducing compliance costs.

A strategic approach is also required for tax processing. Tax processing related to virtual currency transactions is complex, and proper record management and the establishment of a filing system are essential. By accumulating expertise in this field, we can create new revenue opportunities such as providing tax consulting services for customers and developing tax processing systems for companies.

In order to respond to changes in the international regulatory environment, it is also important to establish a compliance strategy with a view to business development in multiple jurisdictions. By understanding the differences in regulatory requirements of each country and building a business model that adapts to each, you can establish a competitive advantage in the global market.

4-2. Long-term value creation through security investment

Security investment is one of the most important strategic investments in the virtual currency business. By building an appropriate security system, you can gain the trust of customers and achieve long-term value creation.

The implementation of a multi-signary wallet is one of the basic security measures. By eliminating a single point of failure and ensuring the safety of transactions through multiple approval processes, customer assets can be protected. As a more advanced measure, a higher level of security can be achieved by introducing a hardware security module (HSM) and building a cold storage system.

From the perspective of cybersecurity, it is essential to establish a continuous threat monitoring and response system. By introducing an abnormal detection system using AI technology, it is possible to detect attack patterns that are difficult to detect with conventional methods at an early stage. This allows you to maintain the availability of the system while minimizing damage.

Security investment is positioned as an investment that establishes a competitive advantage, not just a cost. By maintaining a high level of security, you will be able to gain the trust of institutional investors and large customers and handle larger trading volumes. This will create an increase in fee income and opportunities to provide premium services.

Regular security audits are also an important factor. By receiving an objective evaluation from a third-party organization, you can continuously improve your security system. By publishing the audit results, we can show transparency to the market and further deepen the trust from customers.

1. Building a future-oriented revenue model

5-1. New value creation through DeFi protocol integration

The rapid development of decentralized finance (DeFi) protocols has created new revenue opportunities that were difficult to achieve in traditional financial systems. By strategically integrating these protocols, innovative value creation is possible.

Yield farming is one of the representative revenue opportunities in the DeFi ecosystem. By participating in the liquidity pool, you can earn a portion of the transaction fee as revenue. The important thing is to build an optimization strategy that combines multiple protocols beyond simple liquidity provision. You can take advantage of the yield differences between different protocols to maximize profits while distributing risks.

The use of the lending protocol is also an important source of revenue. By combining major protocols such as Compound, Aave, and MakerDAO, you can earn stable interest income. As a more advanced strategy, you can achieve higher rates of return by optimizing collateral efficiency and a portfolio approach that combines multiple assets.

The development of the derivative protocol has enabled a new strategy that achieves both risk hedging and profit maximization. By using options trading, futures trading, and synthetic assets, market volatility can be converted into profit opportunities. The success of these strategies requires a high level of financial knowledge and technical understanding, but if successful, the revenue potential will be very high.

5-2. NFT and metaverse economy monetization strategy

With the development of Non-Fungible Token (NFT) and the metaverse economy, new value creation models for digital assets are emerging. Monetization strategies using these technologies have the potential to significantly change the traditional business model.

Operating the NFT marketplace is one of the new revenue opportunities. By mediating NFT transactions in various fields such as art, music, games, and sports, you can earn transaction fee income. What's important is to specialize in a specific niche market and provide services deeply rooted in that community.

With the development of the creator economy, a new revenue model using NFT is being created. By building a platform where creators such as artists, musicians, and writers can directly connect with fans and sell their works, efficient revenue distribution by eliminating traditional intermediaries is possible.

Economic activities within the metaverse are also important revenue opportunities. It is possible to create new value by reproducing real-world economic activities in digital space, such as developing virtual land, selling virtual products, and holding virtual events. These activities require a variety of skills such as 3D design, game development, and community management, but if successful, the revenue potential will be very high.

Issuing utility tokens is also one of the new revenue models. By issuing the tokens necessary to access certain features within the platform, you can earn revenue from the increase in value associated with the growth of the ecosystem. The design of token economics requires knowledge of game theory, behavioral economics, and system design, but properly designed tokens can achieve long-term value creation.

At the end

The monetization strategy using virtual currency provides innovative opportunities beyond the framework of the traditional financial system. By strategically utilizing platforms such as Bitrefill, Purse.io, CoinGate, and BitPay, you can build diverse revenue streams. The development of P2P platforms and decentralized trading systems has enabled a new form of financial brokerage business.

The key to success is to have a deep understanding of technical understanding and market trends, and to establish an appropriate risk management system. By adapting to changes in the regulatory environment and making continuous security investments, you can establish a sustainable competitive advantage.

The development of the DeFi protocol, NFT, and metaverse economy has created new revenue opportunities. By understanding these technologies early and using them strategically, you can build a next-generation business model. The key is to focus on real value creation beyond simple speculative transactions.

With the maturity of the virtual currency market, a more sophisticated business model and strategic thinking are required. The combination of technological innovation and financial theory makes it possible to create new forms of value that were previously difficult to achieve. By making proper use of these opportunities, you will be able to build a sustainable and profitable business.

#money

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kyodesyo · 5 hours ago

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The secret to real estate investment success: How to use economic indicators and how to build strategic assets practiced by the financial elite

For modern business elites, real estate investment has become a strategic financial construction tool that goes beyond mere asset management. By combining a deep understanding of economic indicators with market analysis skills, and legal and tax knowledge, it is possible to achieve returns that far exceed conventional investment methods.

Table of contents

Building the foundation of a real estate investment strategy through economic indicator analysis

・STRUCTURAL IMPACT OF GDP FLUCTUATIONS ON THE REAL ESTATE MARKET

・Analysis of the correlation between unemployment rate and housing demand

Strategic financing and investment timing using the interest rate environment

・Central bank policies and the creation of investment opportunities

・Maximize profits through refinance strategies

Asset portfolio design that incorporates inflation and risk hedging

・Value preservation function of real estate as a real asset

・Investment strategy for the increase in construction costs

Discovering investment opportunities through regional economic analysis and growth area identification

・Combined analysis of industrial structural changes and demographics

・Correlation between infrastructure development planning and investment value

Maximize profits through tax strategy and legal risk management

・Tax-saving scheme using the depreciation amortization system

・Understanding the Lease Contract Act and Avoiding Operational Risks

Building the foundation of a real estate investment strategy through economic indicator analysis

・STRUCTURAL IMPACT OF GDP FLUCTUATIONS ON THE REAL ESTATE MARKET

Fluctuations in GDP ( Gross Domestic Product) have a multi-layered and lasting impact on the real estate market. During the economic growth period, the increase in corporate capital investment and job creation tend to boost housing demand, and the profitability of commercial real estate tends to improve. Particularly noteworthy is the difference in the impact of private consumption, capital investment, government spending, and net exports, which are components of GDP, on the real estate sector.

The expansion of private consumption stimulates the desire to buy a house, and in particular, the increase in spending on durable consumer goods is directly related to the increase in demand for mortgages. The activation of capital investment will boost the demand for commercial real estate and office buildings, and the expansion plans of companies will create new location demand. Increased government spending, especially infrastructure investment, will promote the improvement of real estate value in surrounding areas and create long-term investment opportunities.

More importantly, attention is paid to qualitative changes in GDP. With the progress of digitalization, the transformation from the traditional manufacturing-centered economic structure to the service industry and knowledge industry is accelerating. This structural change simultaneously promotes the geographical diversification of office demand and the suburbanization of housing demand, providing a new area of opportunity for investors.

・Analysis of the correlation between unemployment rate and housing demand

Fluctuations in the unemployment rate are one of the most sensitive indicators that have an immediate impact on the housing market. The rising unemployment rate reduces the ability to buy houses through a decrease in household disposable income, and also causes a decrease in the ability to pay rent in the rental market. However, this relationship is not uniform and varies greatly depending on the quality of unemployment and regional characteristics.

Structural unemployment and cyclical unemployment have fundamentally different patterns of impact on the housing market. Structural unemployment is a long-term employment adjustment associated with industrial transformation, putting a sustained downward pressure on housing demand in specific areas. On the other hand, cyclical unemployment is a temporary job loss associated with economic fluctuations, and a rapid recovery in housing demand can be expected during the recovery period.

In the analysis of unemployment rates by region, the diversity of industrial structures is an important factor. In areas dependent on a single industry, the downturn in that industry could lead to a sharp rise in the unemployment rate, which could cause a significant drop in housing prices. Conversely, in areas with diverse industrial bases, the impact of fluctuations in unemployment rates on housing markets is relatively mitigated.

From the perspective of investment strategy, it is important to continuously monitor the number of effective employment applications and the trend of the job multiplier as a leading indicator of the unemployment rate. These indicators suggest changes in the unemployment rate a few months ago and provide valuable information for predicting trends in the housing market.

2. Strategic financing and investment timing using the interest rate environment

・Central bank policies and the creation of investment opportunities

The central bank's monetary policy is the most important factor in determining the fundamental conditions of the real estate investment environment. Changes in policy interest rates have a direct impact on mortgage interest rates and affect investors' financing costs. The implementation of quantitative easing policies will increase market liquidity and facilitate capital inflows into the real estate sector.

The effects of monetary policy appear with a time lag, so early detection of the signs of policy changes is the key to investment success. Through the analysis of the minutes of the central bank's policy committee meetings and the governor's statements, it is necessary to predict the direction of policy changes and to execute investments and raise funds at the appropriate time.

Of particular attention is the advance suggestion of a future policy called forward guidance. If the central bank suggests the possibility of future interest rate hikes or interest rate cuts, the market will react immediately and the opportunity structure for real estate investment will change. In an environment where interest rate cut expectations are increasing, raising funds at variable interest rates is advantageous, and in a situation where interest rate hike expectations are increasing, long-term financing at fixed interest rates is strategically important.

・Maximize profits through refinance strategies

A refinancing strategy that utilizes changes in the interest rate environment is an important method to significantly improve the profitability of existing investment properties. In the interest rate reduction phase, you can reduce monthly payments and improve cash flow by refinancing existing mortgages at low interest rates.

The timing of the implementation of refinance should take into account not only the interest rate level, but also the fluctuations in the valuation of the property. If the collateral value increases due to an increase in the value of the property, it will be possible to obtain new investment opportunities by receiving additional loans. This method is called equity extraction, and it is an important strategy to expand the scale of investment using the leverage effect.

As a criterion for judging refinance, it is important to calculate the break-even period. If the period of refinancing fees and expenses divided by the monthly payment reduction amount is less than the expected holding period of the investment property, the implementation of refinancing will be economically reasonable.

As a more advanced strategy, there is the use of interest rate swaps and caps. By using these financial products, it is possible to fix a favorable interest rate environment for a long time while hedging interest rate risks.

3. Asset portfolio design that incorporates inflation and risk hedging

・Value preservation function of real estate as a real asset

In an inflationary environment, real estate, as a physical asset, exerts an effective hedging function against the decline in monetary value. Analyzing historical data, real estate prices also rise in conjunction with inflation, playing a role in protecting investors' purchasing power. This phenomenon is supported by three factors: rising construction costs, scarcity of land, and increased rental income.

The advantage of real estate investment during the inflation period is reflected not only in the increase in nominal prices, but also in the reduction of the real debt burden. If borrowing at a fixed interest rate is utilized, the actual borrowing cost decreases and the leverage effect increases due to the progress of inflation. This effect is especially noticeable in investment strategies based on long-term holding.

The important point is that the correlation between inflation rates and real estate prices varies by region and property type. Commercial real estate in urban areas is generally resistant to inflation, and residential real estate in the suburbs has a relatively limited impact. In addition, by incorporating inflation adjustment clauses into the rental contract, it is possible to maintain the real value of rent income.

・Investment strategy for the increase in construction costs

The rise in construction costs during the inflation period is an important factor in increasing the scarcity value of existing properties. Rising raw material prices, rising labor costs, and prolonged construction periods due to tightening regulations have a combined effect, creating supply constraints for newly built properties. This supply constraint promotes an increase in the price of existing properties and brings significant benefits to investors who make early investments.

The impact of rising construction costs varies greatly depending on the type of property. Wooden houses are more susceptible to material costs than steel and reinforced concrete, and fluctuations in construction costs are directly reflected in the price. On the other hand, high-rise buildings have a high proportion of capital investment and tend to benefit from efficiency through technological innovation.

From a strategic point of view, priority should be given to the acquisition of existing properties during the period of rising construction costs, and investment in new properties should be carefully considered. Properties with an age of construction that can be renovated are less affected by rising construction costs and can be expected to increase the return on investment.

In addition, rising construction costs will also affect the rental market. Due to the decrease in the supply of newly built properties, rental demand is concentrated on existing properties, which promotes an increase in rent levels. This effect is particularly noticeable in urban rental properties and provides a stable source of revenue for investors.

4. Discovering investment opportunities through regional economic analysis and growth area identification

・Combined analysis of industrial structural changes and demographics

In modern real estate investment, the combined analysis of changes in industrial structure and demographics is the foundation of investment success. With the progress of digitalization, population migration from traditional manufacturing-centered areas to knowledge industry-based areas is accelerating. This change has fundamentally changed the geographical distribution of housing demand and created new investment opportunities.

In the analysis of demographic dynamics, it is necessary to comprehensively evaluate not only the simple population growth and decrease, but also the changes in age structure, household composition, and income level. In areas with a high influx of young people, the demand for rentals will increase, and the demand for housing sales will increase in areas where the aging population is increasing. In addition, the increase in co-working households will boost the demand for convenient housing in urban areas and expand investment opportunities.

In the analysis of industrial structure, it is important to pay attention to the formation of promising industrial clusters. In areas where growth industries such as biotechnology, artificial intelligence, and renewable energy are concentrated, housing prices can be expected to rise due to the influx of high-income people. At the same time, in areas that depend on declining industries, a careful assessment of investment risks is required.

・Correlation between infrastructure development planning and investment value

The government's infrastructure development plan is an important factor in determining the long-term value of real estate investment. Improved transportation infrastructure improves commuting convenience and leads to an increase in housing demand. Large-scale infrastructure investments such as the extension of bullet trains and expressways, and the expansion of airports have the effect of significantly increasing the value of real estate in the surrounding areas.

The effect of infrastructure development appears in stages. At the planning announcement stage, there will be a price increase due to expectations, and at the construction stage, the price will be adjusted due to a temporary decrease in convenience, and a full-scale value increase will be achieved after completion. By understanding this timely price fluctuation pattern, you can determine the best investment timing.

The enhancement of educational infrastructure is also an important factor in investment decision. The establishment of excellent schools and the relocation of universities can stimulate the housing demand of the child-rearing generation and ensure stable rental income. Attracting international educational institutions creates housing demand for high-income foreigners and provides investment opportunities for premium properties.

The development of digital infrastructure is also an element that cannot be ignored in modern investment strategies. The development of 5G communication networks, the spread of optical fiber, and participation in smart city plans will create new housing demand in combination with the spread of remote work. By comprehensively evaluating these factors, you can identify promising investment areas.

5. Maximize profits through tax strategy and legal risk management

・Tax-saving scheme using the depreciation amortization system

The use of the depreciation system in real estate investment is an important strategy to maximize investment returns. By properly accounting for the depreciation and amortization expense of the building part, it will be possible to create loss on the books and calculate profit and loss with other income. This method has a significant tax-saving effect, especially for high-income earners.

There are fixed-rate methods and fixed-rate methods for calculating depreciation, and you must choose the appropriate method according to your investment strategy. The flat-rate method charges a certain amount of depreciation expenses every year, and you can enjoy a stable tax-saving effect for a long time. The fixed-rate method is effective when a large depreciation expense is recorded in the early fiscal year and the early tax savings effect is emphasized.

In the acquisition of second-hand properties, the price allocation of buildings and land determines the tax-saving effect. By setting the proportion of the building part appropriately, you can maximize the amount of depreciation. In addition, equipment-related investments can be depreciated in a shorter period of time than the building itself, and the early realization of tax-saving effects can be expected.

As a more advanced strategy, there is the use of tax-saving schemes by establishing corporations. By establishing a corporation dedicated to real estate investment, you can avoid the progressive taxation of personal income tax and enjoy the benefits of corporate tax. In addition, it is possible to build an optimal tax strategy by adjusting executive compensation.

・Understanding the Lease Contract Act and Avoiding Operational Risks

In the operation of rental properties, it is essential to have a deep understanding of the lease agreement law and the establishment of appropriate contract terms. The Land Lease Act strongly protects the rights of tenants, and investors need to fully understand the legal constraints and develop an operating strategy.

The use of fixed-term rental contracts is an important risk management method for investors. In normal lease contracts, the tenant's renewal right is strongly protected, but in the fixed-term lease contract, it is possible to deliver it reliably when the contract expires. By using this system, it will be easier to plan future property sales and large-scale repairs.

In managing the risk of rent arrears, it is important to use a guarantee company and appropriate move-in examination. By signing a contract with a guarantee company, you can minimize losses when you are in arrears of rent. In addition, by thoroughly investigating the credit information of tenants, residents with a high risk of delinquency can be eliminated in advance.

It is also necessary to have a clear understanding of the scope of the obligation to restore the original state. Since wear and tear due to normal use is not the burden of the tenant, it is important to specify the appropriate burden classification of repair costs in the contract. It is also necessary to establish appropriate procedures that meet the legal requirements for the handling of the deposit.

At the end

The success of real estate investment is achieved by a deep understanding of economic indicators, market analysis skills, and comprehensive use of legal and tax knowledge. In the modern business environment, by strategically combining these elements, it is possible to generate profits that far exceed traditional investment methods.

What is important is the ability to continue learning and adapt to changes in the market environment. It is required to be sensitive to fluctuations in economic indicators, revisions to legal systems, and the impact of technological innovation, and to flexibly adjust investment strategies. In addition, by building a network with experts, you can discover more advanced investment opportunities and realize risk management.

Real estate investment is a powerful tool for long-term asset formation and profit maximization by positioning it as a comprehensive business strategy that goes beyond mere asset management. We hope that you will achieve sustainable investment results by practicing the strategic approach shown in this paper.

#money

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kyodesyo · 5 hours ago

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The teachings of the Buddha who transcended death - Eternal compassion learned from the Hokke Sutra -

We face various sufferings and difficulties in our daily lives. In such a case, where should I seek salvation? The eternal mercy of Shakyamuni Buddha and the appearance of the Buddha who always watches over us are preached in the Hokke Sutra. Through this teaching, let's explore what true salvation is.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

The truth of the Buddha conveyed by the Hokke Jingju product

The work of invisible compassion

The wisdom of teaching shown through death

The path of salvation opened by faith

Mercy for those who are suffering

The truth of the Buddha conveyed by the Hokke Jingju product

・The appearance of the permanent immortal Buddha

In the Hokke Sutra, Shakyamuni Buddha makes a surprising confession. It means that the Buddha is actually an eternal being, and it is an existence that transcends life and death as we think. This teaching fundamentally overturned the many people's understanding that "the Buddha was born and died as a historical figure".

The existence of Buddha transcends time and space, and the past, the future, and the present appear as an eternal mercy that encompasses everything. When we are in pain, joy, and confusion, the Buddha's mercy always continues to work.

By understanding this truth, we can be freed from loneliness and despair, and we can get a sense of security that we are always watching over.

・Clever guidance by divine power

Buddha leads people by sometimes hiding and sometimes appearing by divine power. This is by no means a cold attitude, but rather an educational consideration based on deep compassion.

If there is always a Buddha in front of them, people may be too relieved and neglect to practice. However, because there are times when we can't see the Buddha, we can cultivate our own desire for the Buddha and deepen our faith.

This teaching also applies to our daily lives. It is important to believe that there is an invisible support in difficult times and to have the courage to walk on your own.

The work of invisible compassion

・Salvation right next to us

In the teachings of the Hokke Sutra, it is preached that Buddha is "right next to you". However, due to our hesitation and troubles, we can't realize its existence. This is the same as continuing to shine beyond the clouds even when the sun is hidden in the clouds.

In our daily life, we face various difficulties. One issue after another will appear, such as work troubles, relationship problems, and health concerns. At such times, we tend to feel lonely, but in fact, we are always surrounded by the Buddha's mercy.

By deepening this understanding, you can gain the power to live positively without losing hope even in the midst of suffering.

・Faith grows because it is invisible

The reason why Buddha does not appear is to cultivate our faith. It is important to develop the ability to see through the truth with the eyes of the heart, rather than relying only on what is visible.

Faith is not a simple blind belief. Even in difficult situations, it is the strength of the heart that believes that there is always a path and continues to walk without giving up. By growing this mind, we can gain the power to overcome various trials in life.

In addition, by developing a sensitivity to feel invisible compassion, you will be able to find the work of Buddha in small everyday events.

The wisdom of teaching shown through death

・The convenience of death

In the Hokke Sutra, Shakyamuni Buddha explains his own death as "convenience". This is not a lie or a lie, but an educational tool based on deep wisdom to lead people. Why did the eternal Buddha need to show death?

Humans often tend to lose sight of the value of what is always given. In order not to be aware of the importance of air at ordinary times, the Buddha's mercy is also taken for granted. However, when you feel the possibility of losing it, you realize its preciousness only.

Through the death of the Buddha, people realize the preciousness of the Buddha's teachings and begin to seriously work on Buddhist practice. This deep consideration is the manifestation of the Buddha's infinite mercy.

・Ossage memorial service and the heart of admiration

After the destruction of the Buddha, people worshiped the remains and deepened their admiration for the Buddha. This act is not just nostalgia, but an important activity that cultivates gratitude and respect for the Buddha.

Through memorial services, people re-engrave the Buddha's teachings in their hearts and increase their motivation to practice their teachings in their daily lives. Offerings to the deceased are the same as purifying the minds of those who are left behind and giving them the power to live.

The heart of admiration not only misses the past, but also creates hope and courage for the future. By recalling the Buddha's mercy, we can walk positively even in difficult situations.

The path of salvation opened by faith

・The heart that seeks Buddha with one mind

In the Hokke Sutra, the importance of the heart that wants to see the Buddha with one heart is preached. This "one mind" refers to the state of mind that purely seeks Buddha away from distractions. In modern society, it is difficult to focus one thing on one thing surrounded by various information and temptations.

However, in order to seek true salvation, this state of single mind is essential. The more pure the heart that seeks Buddha, the more the sensitivity to feel the Buddha's compassion is sharpened.

Even in the midst of daily busyness, we can find inner peace by having time to quietly turn our hearts to Buddha.

・Faith that spares no life

True faith means a deep devotion that spares no life. This is not to underestimate physical life, but to represent a free state of mind freed from attachment.

We are obsessed with many things in our daily lives and are afraid of losing them. However, by deeply submitting to the teachings of the Buddha, you can be freed from these obsessions and gain true freedom.

When people reach this state, they can see Buddha for the first time. It is not an external phenomenon, but an experience that is made possible by changes in the inner mind.

Mercy for those who are suffering

・Reproduction at Mt. Reiwashi

When people's faith becomes pure, Buddha appears at Mt. Reiwashi with his disciples. This is not just a miracle, but a spiritual experience that occurs when people's minds are ready.

Mt. Reiwashi is a sacred place where the Buddha preached many important teachings. The reproduction in this place symbolizes that the teachings of the Buddha will continue to live through the ages.

It is also important for us to be prepared to touch the teachings of the Buddha at any time by purifying our hearts and deepening our faith through daily training.

・Buddha who is always in this world

Buddha is clearly declared. I'm always in this world, and I'm not dead. This means that the Buddha's mercy transcends time and space and continues to work anytime, anywhere.

Even when we are in pain, when we are attacked by loneliness, or when we are about to lose hope, the Buddha's mercy will never abandon us. This certainty is the source of the power to live.

In modern society, this teaching has a particularly important meaning. With the development of science and technology, humans have become materially rich, but they tend to lose sight of spiritual support. However, the Buddha's mercy continues to support us forever.

Lastly

The teachings of Hokke Keiju Ryoho give us deep peace of mind and hope. The Buddha's mercy continues to work through the ages and continues to watch over us in any difficult situation. By engraving this teaching in your heart and practicing it in your daily life, you will be able to achieve true peace and happiness.

When you are in pain, it is important to believe in the invisible work of mercy and move forward step by step. The teachings of the Buddha are a signpost for us to find the meaning of life and live a fulfilling life.

Through this teaching, I hope that as many people as possible will have peace of mind.

#Buddha

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kyodesyo · 5 hours ago

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The true Buddhist spirit deciphered from the love between Ikkyu Sojun and Mori Onna

Ikkyu Sojun, a Zen monk in the Muromachi period, is known for his wild way of life and deep insight. In particular, the romantic relationship with the forest woman in her later years provided a new perspective on the way Buddhism perceives love and lust. Ikkyu's attitude of not denying the natural emotions of human beings, but rather trying to find the truth through them, gives many suggestions to us living in modern times.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

The life and ideological background of Ikkyu Munezumi

The essence of love shown by the encounter with a forest woman

The transition of the view of love and desire in Buddhism

Ikkyu's teachings that understand modern society

The practice of a way of life that affirms humanity

The life and ideological background of Ikkyu Munezumi

・A true seeker called a monk who broke the precepts

Ikkyu Sojun was born in 1394 and entered the Buddhist gate from an early age. However, they will have strong questions about the formalism and hypocrisy of the traditional Buddhist world, and will follow their own path.

The act of drinking alcohol, eating meat, and loving women was a major deviation from the precepts of the monks at that time. However, these acts were not just debauche, but a sign of criticism of the skeletonized religious authority and the attitude of continuing to question what true Buddhism was.

Ikkyu left the words "Preaching to Buddha, Nenbutsu to Shinran". This preaches the importance of reaching the truth through one's own experience and practice rather than formal practice and teaching.

・The historical background and the corruption of the Buddhist world

The Buddhist world in the Muromachi period was connected to political power and moved away from the original teachings. Many monks had forgotten to pursue secular interests and be close to the suffering of the people.

Ikkyu severely criticized this situation and tried to practice "living Buddhism". The important thing for him was not to memorize scriptures or practice rituals, but to demonstrate Buddhism in his daily life.

Because of this ideological background, Ikkyu did not deny it in his love with a forest woman in his later years, but rather accepted it as a natural human emotion, and he was able to gain deep insight from it.

2. The essence of love shown by the encounter with a forest woman

・Deep bond with a blind woman

The forest woman I met after Ikkyu was over 70 years old was a blind woman. Despite the fact that they were about 40 years apart in age, a deep love sprouted between the two.

This relationship was a spiritual exchange that went beyond just a physical bond. By touching the beauty and purity of the forest woman's heart, Ikkyu gained a new understanding of the essence of love.

Ikkyu's words, "Women are wonderful, sex is wonderful," were directly opposed to the Buddhist view at that time, which perceived women and sex as defiled. However, this was not an affirmation of unscranded desires, but a deep insight to try to find Buddha nature through human natural emotions.

・The deep love contained in the poem

The poem that Ikkyu gave to Morime contains a hymn to life that goes beyond mere romantic feelings. The expression "Sjoen Bijin no Mori", who is lost in dreams, praises the beauty of the forest woman, and at the same time sings about the ephemeral and beauty of life.

The verse "Full of clear fragrance and shallow water" compares the intimate relationship with a loved one to pure water. This is not to perceive love and lust as dirty, but to express it as natural and beautiful like clean water.

Ikkyu's poem depicts the passion for love that continues to burn in old age and the joy of life that can be obtained through it. This shows a deep understanding of human universal emotions beyond age and social status.

3. The transition of the view of love and desire in Buddhism

・Conversion from primitive Buddhism to Mahayana Buddhism

Looking back on the history of Buddhism, the way we perceive love and desire has changed over the times. In primitive Buddhism, lust was strictly warned as the root of suffering. Buddha chose the path of going to the priesthood and tried to gain enlightenment by leaving the life at home.

However, with the development of Mahayana Buddhism, practitioners at home have also become important. Especially in Japanese Buddhism, a way of thinking that does not completely deny love, such as Shinran's wife belt and Nichiren's family love, was born.

It can be said that Ikkyu's thought further advanced this trend. He thought that instead of simply putting up with love and lust, he could understand the essence of human beings and cultivate true compassion through it.

・The importance of the natural body in Zen Buddhism

In Zen Buddhism, there is a saying that "normality is the way". This is a teaching that the natural mind of everyday life is the Buddhist way, not to seek special training or state.

Ikkyu deeply understood this teaching and preached the importance of living while accepting them, rather than denying their own emotions and desires. Love with a forest woman was also the practice of this natural body.

For us today, this teaching has a very important meaning. True training is not to pretend to be a perfect person, but to grow up while accepting yourself as you are.

4. Ikkyu's teachings that understand modern society

・A warning to formalism

Even in modern society, the formalism criticized by Ikkyu can be seen in various situations. In religious rituals and social practices, they tend to lose sight of their original meaning and focus only on form.

Ikkyu left a song called "Nanmu Shakya is Saha, Hell is bitter and easy". This criticizes the formal belief that only recites nenbutsu, and preaches the importance of practicing Buddhism in real life.

It is important for us who live in modern times to develop an eye for the essence of things without being misled by appearance or title. The lifestyle of a holiday is a guideline for that.

・Affirmation of human nature and self-acceptance

Among Ikkyu's teachings, the affirmation of humanity is particularly important. Rather than trying to be a perfect saint, he preaches the importance of accepting humanity, including weakness and desire.

In modern society, the spread of SNS has made it easier to compare with others, and the pressure to create a perfect self is increasing. However, Ikkyu's thought teaches us the importance of loving yourself as you are, not such a false self.

In his love affair with Morime, Ikkyu did not care about his age or social status, and he carried out pure love. This attitude gives us the courage to live like ourselves even today.

5. The practice of a way of life that affirms humanity

・Practice of Buddhism in daily life

Ikkyu preached not to emphasize special training grounds and rituals, but to practice Buddhism in daily life. When you eat, when you work, when you interact with people, everything becomes a place of training.

Even in living with a forest woman, Ikkyu did not perform special religious rituals, but lived as a very ordinary couple. However, I found deep love and compassion in that casual daily life.

Even for us today, this teaching is very practical. Meditation and reading sutras are not the only training, but also the practice of Buddhism, such as spending time with family, working on work, and helping people in need.

・What is true freedom?

The freedom sought by Ikkyu was not simply freedom from rules and restrictions. It was to live honestly in my heart and continue to have compassion for others.

Ikkyu's death verse, "Take a break from a leaky road to a leak-free road, take a break, rain it rains, wind blows," is a song about the importance of living in a natural body while accepting the hardships and of life.

In order to achieve true freedom in modern society, it is necessary to act based on one's own values without being influenced by the evaluation of others. The lifestyle of Ikkyu gives you the courage and wisdom to do so.

Lastly

The life and thoughts of Ikkyu Sojun give us many suggestions for those who live in modern times. In particular, the affirmation of humanity and the importance of living in a natural body, shown through love with a forest woman, will be a clue to solving various problems in modern society.

Instead of trying to be a perfect person, live without forgetting compassion for others while accepting yourself, including weakness and desire. This is the most important teaching that Ikkyu has left us.

By practicing this teaching in your daily life, you will be able to live a richer and more meaningful life. Today, we would like to learn the deep insight and compassion behind Ikkyu's wild way of life.

#Buddha

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kyodesyo · 6 hours ago

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Understanding the true meaning of the Rishu Sutra Buddhist teachings beyond discernment

We will explain in detail the nature of Buddhism, which is beyond discernment, taught by the Rishu Sutra, including the parts that are easy for us to misunderstand today. Although this scripture is an important teaching of Esoteric Buddhism, there is also a history that has become a problem in the past due to misinterpretations. However, by understanding its true meaning, you will be able to touch the deep wisdom of Buddhism.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

What is the Rishukyo? About its essential teachings

Positioning and training stage of the Rishu Sutra in Esoteric Buddhism

Misunderstandings and problems caused by the Tachikawa school in the Edo period

A worldview beyond discernment The true meaning of the Rishukyo

Understanding and practice of the Rishukyo in modern times

Lastly

What is the Rishukyo? About its essential teachings

The Rishu Sutra is a sutra that occupies a very important position in Esoteric Buddhism. Officially, it is called "Dairaku Vajra Fuku Shinji Samadhiya Sutra", and its content has characteristics that are very different from general Buddhist scriptures.

The biggest feature of this scripture is that it preaches that the desires and troubles that should be avoided in ordinary Buddhism are pure in their essence.

・The peculiarity of the Rishu Sutra in Esoteric Buddhism

The Rishukyo is considered a particularly advanced teaching among Esoteric Buddhism, and it is considered to be a content that practitioners should learn after reaching a certain stage. Because the content of this scripture is very easy to misunderstand if understood superficially.

In the scriptures, the expression is used that "the ecstasy of male and female intercourse is also the state of a pure bodhisattva", which will feel extremely different from the point of view of normal Buddhist values. However, the important thing here is that this expression does not simply affirm a physical relationship.

・The fundamental teachings shown by the Rishukyo

The core of the Rishukyo is to show a state that goes beyond the distinction between right and wrong. We live on a daily basis by making judgments that "this is good" and "this is bad", but Rishukyo presents a worldview that transcends such discretionary thinking itself.

The teaching of this scripture that "all things are equal and clean in their nature" points to the essential truth behind the phenomenon. The superficial appearance of both desire and annoyance may be a problem, but it contains a deep insight that it is pure in its fundamental nature.

Positioning and training stage of the Rishu Sutra in Esoteric Buddhism

In Esoteric Buddhism, there is a system in which appropriate teachings are given according to the stage of spiritual growth of practitioners. Among them, the Rishu Sutra has been considered a secret teaching that can only be taught to practitioners at the most advanced stage.

The reason why such step-by-step guidance is necessary is that the content of the Rishukyo is so innovative that immature understanding is likely to lead to misunderstandings.

・Disclosure of teachings according to the training stage

The practice in Esoteric Buddhism is carried out in stages, and the practitioner's understanding and spiritual maturity are confirmed at each stage. Advanced teachings such as the Rishu Sutra are only revealed after practitioners have acquired a sufficient foundation and have the correct understanding.

This step-by-step teaching method shows the power of the teaching content and the weight of the responsibility that comes with it. The teachings of the Rishu Sutra have the power to lead practitioners to ultimate enlightenment if understood correctly, but if misunderstood, it may lead to great confusion.

・Rishu Sutra as a secret teaching

The reason why the Rishu Sutra has long been considered a secret teaching is not the danger of its content, but rather the depth of its teaching and the importance of the spiritual preparation necessary to understand it correctly.

This sutra is made to be able to understand the true meaning of the practitioner only when he has completely transcended his discretionary thinking. Therefore, this teaching has been said to be inappropriate for practitioners who are still at the stage of distinguishing between right and wrong.

Misunderstandings and problems caused by the Tachikawa school in the Edo period

The most misunderstanding caused by the teachings of the Rishukyo in history was the problem of the sect called "Tachikawa-ryu" that occurred in the Edo period. This sect developed extremely problematic teachings based on a superficial understanding of the Rishu Sutra.

The problem with the Tachikawa school is that it does not understand the deep spiritual meaning of the Rishu Sutra, but only takes its superficial expression and makes it directly related to real actions.

・Misinterpretation of the Tachikawa style

The Tachikawa school showed an extremely shallow understanding that "it is enlightenment that men and women are attached", which led to the stigma of "cult Tachikawa school" and "religion of sex". This was a completely wrong interpretation of the essence of the Rishu Sutra, and had nothing to do with the teachings of true Esoteric Buddhism.

The background of this misunderstanding is the innovation of the teachings of the Rishu Sutra and the lack of sufficient preparation and guidance to understand them correctly. This problem arose as a result of chasing only superficial characters and not trying to understand the deep spiritual meaning behind them.

・The danger of seeing it with the eyes of lust

If you look at the teachings of the Rishu Sutra with lustful eyes, it certainly looks like a misleading content. However, this is not a matter of reason, but a matter of the state of mind of the viewer.

If you look at it with mindless eyes, you can understand that the world shown by the Rishu Sutra is an extremely pure and sacred state. However, if you look at it with a troubled mind, it seems like a mere affirmation of desire. This is the reason why the Rishu Sutra should only be taught to those who have undergone step-by-step practice.

A worldview beyond discernment The true meaning of the Rishukyo

What Rishukyo is really trying to convey is about the state that goes beyond the judgment of right and wrong and the distinction itself that we do on a daily basis. The fundamental message of this scripture is to encourage a higher-dimensional understanding that transcends the various distinctions and conflicts that appear on the surface of the phenomenon.

The core teaching of the Rishu Sutra is that the very reasoning and judgment, such as "this is bad", "that is bad", "this is suitable for enlightenment", "this is not suitable for enlightenment", is that we are moving away from true enlightenment.

・The importance of an attitude that is not biased towards two views

The "attitude of affirming and accepting everything without biasing towards the second view" shown by the Rishukyo means liberation from thinking patterns that perceive things in a confrontational way. We habitually try to understand things with a dualistic framework of "good", "bad", "right" and "wrong".

However, the Rishukyo preaches that such discretionary thinking itself clouds the eyes that see the truth. All phenomena have the same Buddha nature at their root, and there is a deep insight into the fact that superficial differences are not essential differences.

By understanding this teaching, we will be able to develop a more flexible and inclusive attitude towards various events and emotions in our daily lives.

・Understanding the indiscriminate world

The "indiscriminate world" that Rishukyo aims for does not mean giving up discretion. Rather, it means acquiring the ability to see things from a higher level beyond discretion.

Practitioners who have reached this state will not deny everyday discernment and judgment, but will be able to understand things from a higher dimension while encompassing them. This is the true meaning of the seemingly contradictory expression of "separing the sensible world beyond separation".

In order to achieve such a high level of understanding, long-term training and deep spiritual maturity are required. Therefore, the Rishu Sutra is positioned as a special sutra that can only be taught to serious practitioners who aim to reach a higher level.

Understanding and practice of the Rishukyo in modern times

Understanding and practicing the teachings of Rishukyo in modern society may bring about major changes in our daily lives. This ancient wisdom can be a valuable guideline for solving the various spiritual problems and social conflicts facing modern people.

In order to understand the teachings of the Rishu Sutra in a modern way, it is necessary to harmonize with the deep spirituality behind it and the context of modern society.

・How to practice in daily life

In order to put the teachings of the Rishukyo into practice in everyday life, it is necessary to start by noticing your own discerning thinking patterns. We unconsciously make "good" and "bad" judgments about various events and people.

This kind of decision itself is not bad, but sticking to it can cause you to lose deeper understanding and opportunities for growth. The teachings of the Rishu Sutra are freed from these fixed thinking patterns and encourage us to acquire a more flexible and inclusive perspective.

As a specific practice method, instead of making an immediate decision on various daily events, stop once and think about the essential meaning behind them. This allows us to reach a deeper understanding without being misled by superficial phenomena.

・Significance in modern society

Modern society is a complex era where diversity and conflict coexist. Various values and cultures are mixed together, and sometimes there are fierce conflicts and divisions. In this situation, the "understanding beyond discernment" taught by Rishukyo has a very important meaning.

Thinking based on the teachings of Rishukyo enables a more constructive and inclusive approach in dialogue with people with different positions and values. Instead of simply judging the other person's position as "right" or "wrong", an attitude of trying to understand the deep motivation and context behind it is developed.

In addition, the teachings of the Rishu Sutra are of great significance in the inner growth of individuals. Instead of simply judging your own emotions and desires as "good" and "bad", you will be able to aim for integration in a higher dimension while accepting all of them as part of yourself.

Lastly

The teachings of the Rishu Sutra contain content that is difficult to understand on the surface, but its essence shows an extremely profound and universal truth. The reason why this scripture has long been considered a secret teaching is not the danger of its content, but the importance of the spiritual preparation necessary for correct understanding.

For us living in modern times, the teachings of the Rishu Sutra are not just ancient religious doctrines, but can be a concrete guideline in our daily lives. Teachings such as understanding beyond discernment, a compassion that encompasses everything, and freedom from fixed thinking patterns provide clues to solving various problems in modern society.

However, it is important to always maintain a humble and cautious attitude when learning this teaching. As the example of the Tachikawa style shows, a misinterpretation based on superficial understanding can cause major problems.

In order to reach true understanding, long-term learning and practice, as well as teaching from appropriate leaders, are essential. The teachings of the Rishu Sutra cannot be understood overnight, but are valuable wisdom that should be deepened over a lifetime.

I hope that this ancient teaching will continue to contribute to our spiritual growth and social harmony without fading in modern times. By understanding the true meaning of the Rishu Sutra and practicing it in your daily life, you will be able to live a richer and more meaningful life.

#Buddha

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kyodesyo · 6 hours ago

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What is the relationship between desire and enlightenment preached by the Rishu Sutra?

Do you know the teaching of Esotericism that desire is inherently pure? In general, desire tends to be perceived as annoyance, but Esoteric Buddhism understands desire from a completely different perspective. This teaching gives us important suggestions for us who live in modern times.

As a monk, I provide life counseling "free of charge" on the official line.

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Table of contents

What is the essential purity of desire?

The cleanliness of work born from troubles

The purity of all laws that make up the world

The purity of wisdom and its meaning

The way of life shown by the teachings of lotus

What is the essential purity of desire?

・The truth of desire beyond good and evil

In the teachings of Esoteric Buddhism, it is preached that desire itself is pure, neither good nor evil. This may overturn our common sense understanding.

In our daily life, we tend to see desire as something that should be suppressed and overcome. However, Esotericism teaches that the essence of desire is a pure existence that transcends the concepts of good and evil.

This understanding shows the importance of correctly discerning the essence of desire, rather than denying it. We can gain deeper wisdom by understanding the true form of desire rather than being hostile to it.

・The work of the mind born from the dissatisfaction of desire

It is also preached that the various works of the mind that arise from the inability to satisfy desires are also pure. Emotions such as anger, jealousy, and sadness also have a pure nature at the root.

If we can see through the essence of these emotions without being swayed, we can maintain peace of mind. Rather than denying emotions themselves, it is important to understand the purity they inherently have.

This understanding is a guideline when facing various emotions in daily life. Instead of being controlled by emotions, you can maintain a freer and more peaceful mind by identifying their essence.

The cleanliness of work born from troubles

・About the nature of sin

There is a teaching that all sins are pure in their nature. This shows a deeper understanding that goes beyond the judgment of moral right and wrong.

It is preached that the fundamental nature of the various mistakes and sins we commit on a daily basis is clean. This does not mean to tolerate sin, but the importance of understanding its essential nature.

This understanding frees us from excessive self-criticism and guilt, and allows us to work on more constructive self-improvement. Even if you commit a sin, by understanding that its essence is pure, you can move forward without falling into despair.

・The hope shown by the cleanliness of the industry

The teaching of the purity of karma gives us deep hope. No matter what mistakes you make, the essence is pure, and the possibility of recovery and growth is always present.

This teaching promotes both self-acceptance and self-improvement. By understanding the essential purity of your actions, you can continue to have ambition at the same time without falling into excessive self-loathing.

In our daily lives, this understanding reduces our mental burden and enables a more active and positive way of life. It gives you the courage to continue to challenge without fear of failure or mistake.

The purity of all laws that make up the world

・The essential cleanliness of the phenomenal world

There is a teaching that all elements and all phenomena that make up this world are pure in nature. This means that both the material world and the spiritual world have a clean nature at the root.

The various phenomena, events, and situations we experience on a daily basis seem to have a distinction between good and evil and beauty and ugliness on the surface, but it can be understood that they are pure in essence.

This perspective has the power to fundamentally change our worldview. Even in difficult situations and painful experiences, understanding their essential cleanliness can give you deeper acceptance and wisdom.

・Sirtful cleanliness

It is also important to teach that all living things in this world, all feelings, are inherently pure. This is the way of thinking that is the foundation of understanding and compassion for others.

By understanding that the essence of any person is pure, you can have a deep understanding and compassion beyond prejudice and discrimination. Beyond superficial differences in behavior and personality, it is possible to recognize the intrinsic value of all beings.

This understanding deepens tolerance and understanding in interpersonal relationships. Even when there is conflict or friction with others, you will be able to build a more constructive relationship by remembering the inherent cleanliness of that person.

The purity of wisdom and its meaning

・Relationship with the wisdom of Dainichi Nyorai

There is a teaching that all wisdom and all reason that exists in this world are the manifestation of the supreme wisdom of the Great Nichi Nyorai and are essentially pure. This means that our intelligence and understanding have fundamentally the same properties as the Buddha's wisdom.

In our daily life, we may feel limited in our knowledge and judgment. However, according to the teachings of Esoteric Buddhism, our wisdom is inherently pure, and it is essentially the same as the wisdom of Dainichi Nyorai.

This understanding has the power to change our attitude towards learning and growth. Without underestimating your ability, you can deepen your wisdom while maintaining your humility. By understanding the essential purity of wisdom, you can have a more active and positive learning attitude.

・Wisdom as the nature of the universe

There is a profound teaching that wisdom is not just a personal ability, but the nature of the universe itself. This shows that our understanding and insight are connected to the wisdom of the universe as a whole.

From this point of view, we can understand that the intuition, insight, and creativity we experience on a daily basis are also manifestations of the fundamental wisdom of the universe. You can position yourself in a greater flow of wisdom that goes beyond your personal abilities.

This kind of understanding deepens our trust in our thoughts and judgments. At the same time, it opens up the possibility of accessing more universal wisdom beyond personal prejudices and obsessions. From everyday problem solving to major life choices, understanding the purity of this wisdom will enable you to make more appropriate decisions.

The way of life shown by the teachings of lotus

・The symbolic meaning of lotus flowers

Lotus is known as a plant that blooms beautiful flowers while rooting in the mud. The way this lotus flower is a symbol of the teaching that we can maintain its essential purity while facing various desires and difficulties in the real world.

Just as lotus flowers bloom beautifully without being contaminated by mud, our essence will not be contaminated even though we live in the real world. Even if you are surrounded by everyday desires and troubles, its essential purity is maintained.

This teaching shows the importance of maintaining spiritual purity while living firmly in reality, rather than escaping from reality. Like lotus flowers, no matter what environment you are in, you can live without losing sight of your essence.

・Practice in the real world

In order to make use of the teachings of lotus in your daily life, it is important to first accept your situation. Even in an unideal environment or difficult situation, it is important not to deny it, but to find a way to keep your intrinsic cleanliness in it.

Specifically, in daily work and relationships, it is to have an attitude that determines the essence of superficial problems without being swayed by superficial problems. Even when facing a difficult situation, you can maintain peace of mind by thinking about the situation and your essential purity separately.

Through this practice, we will be able to continue to have internal peace and growth without being influenced by the external environment. Like lotus flowers, you can bloom beautiful flowers in any situation.

・The path to Mujo Shoto Bodhi

By practicing the teachings of lotus, we can get closer to the supreme Bodhisattva, that is, the highest enlightenment. This is not a distant ideal, but a goal that can be achieved in everyday life.

Instead of denying desires and troubles, you can gradually get closer to enlightenment by understanding their essential purity and maintaining purity in reality like lotus flowers. This path does not require special training or environment, but can be practiced in everyday life.

The important thing is to believe in your essential cleanliness and realize it in your daily life. Just as lotus flowers bloom beautiful flowers from the mud, we can also show true beauty and purity in the real world.

Lastly

The purity of desire shown by the teachings of Esoteric Buddhism has the power to fundamentally change our outlook on life. Rather than denying desire, by understanding its essence, you will be able to maintain a freer and more peaceful mind.

Like lotus flowers, I hope you can live your daily life without forgetting that you can maintain your essential purity no matter what environment you are in and bloom beautiful flowers. I sincerely hope that this teaching will bring deeper meaning and peace to everyone's life.

When faced with various difficulties and desires in the real world, remember the teachings of this esoteric religion and move forward by believing in your essential purity. That is the way to true enlightenment.

#Buddha

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kyodesyo · 6 hours ago

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The message of salvation contained in the Kannon Sutra and its

Kannon is popular as the most familiar and compassionate being in Buddhism. Its pure light and infinite mercy ease the anguish and difficulties in our daily lives and bring peace of mind. The teachings written in the Kannon Sutra are full of wisdom that is a great support for us living in modern times.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

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Table of contents

What is Kannon's mercy?

The path of life illuminated by pure light

The power of salvation conveyed by the Kannon Sutra

Compassion that can be practiced in daily life

The deep meaning of praying to Kannon

Lastly

What is Kannon's mercy?

・Unconditional love and inclusiveness

Kannon's mercy is much deeper and vaster than we imagine. It is a pure love that does not seek conditions or return, and has infinite inclusiveness that envelops all living things.

In our daily lives, we get hurt in various relationships, and sometimes we hurt others. At such times, Kannon's mercy gently envelops our hearts and gives us healing. This mercy is equally poured out regardless of our right and wrong or past actions.

By understanding the compassion of Kannon, we will also be more tolerant of others and able to keep a calm mind without being too strict with ourselves.

・The power to get rid of suffering

"Kannon", the name of Kannon, has the meaning of listening to all sounds in the world, especially the voices of suffering. Kannon listens to all the troubles, pain, and unspeakable suffering that we have in the depths of our hearts.

In modern society, there are many people who suffer from stress, anxiety, and loneliness. The difficulties surrounding us, such as the pressure of work, the complexity of relationships, and anxiety about the future, are endless. However, the power of Kannon's mercy has the function of removing these sufferings from the root and bringing peace to the heart.

The important thing is not to understand Kannon's mercy as a mere concept, but to actually feel and experience it in your own life. By meditating quietly and thinking about the existence of Kannon in your heart, you will be able to feel the warmth of that compassion.

The path of life illuminated by pure light

・The light of wisdom that breaks the darkness

The "pure light" described in the Kannon Sutra is the light of wisdom that illuminates the darkness of our hearts and shows the right path. This light removes the cloudiness of the mind such as ignorance, confusion, and obsession, and gives us an eye to see the truth of things.

There is always a period of hesitation in life. When we can't see the way forward and we don't know which choice is right, we tend to be dominated by anxiety and fear. However, the pure light of Kannon gently guides us in such darkness and lights up the light of hope.

In order to receive the light of this wisdom, it is important to calm your mind and look inside. By listening to your own inner voice, which you tend to forget in the midst of your daily busyness, and feeling the guidance of Kannon, the direction of your life will become clear.

・The power of protection to prevent disasters

Pure light has the power to protect us from various disasters and difficulties. This not only means protecting ourselves from physical disasters, but also means protecting us from mental disasters and mental illnesses.

In modern society, new forms of disasters are emerging one after another, such as confusion due to information overload, problems with relationships on SNS, and economic anxiety. Even for these modern difficulties, Kannon's pure light provides effective protection.

By praying to Kannon on a regular basis and accepting the pure light in our hearts, we can protect ourselves from small disasters in our daily lives. In addition, even when faced with difficult situations, you will be able to stay calm and make the best decisions.

The power of salvation conveyed by the Kannon Sutra

・The deep meaning of thinking

In the Kannon Sutra, the act of "ninging" is not just a wish. It is a spiritual practice to concentrate your mind and build a deep connection with Kannon. The serious thoughts contained in one thought will change our inner world and become the power to turn reality around.

Modern people are surrounded by a lot of information and tend to be distracted. However, by remembering Kannon, you can focus your mind on one point. This concentration improves judgment in daily life and develops the ability to calmly deal with difficult situations.

When remembering Kannon, please cherish the sincere thoughts that spring up from the depths of your heart, not formal prayers. That sincerity reaches Kannon, and a helping hand is extended in a necessary way when necessary.

・The power of faith to throw away doubts

The Kannon Sutra teaches that "never doubt". This does not encourage blind faith, but preaches the importance of believing in the power of Kannon's mercy and trusting one's own inner Buddha nature.

Doubt limits our potential and causes us to miss out on the opportunity to save. By believing in the power of Kannon, we will be able to work positively without losing hope even in difficult situations.

Having faith does not mean being obsessed with results. It is to leave it to the wisdom of Kannon and maintain the attitude of doing the best while accepting the given situation. This way of being of mind leads to true salvation.

Compassion that can be practiced in daily life

・Practice of compassion for others

In order to practice Kannon's compassion in daily life, it is important to start with compassion for those close to you. By directing compassion like Kannon to people around us, such as family, friends, and colleagues at work, the relationship will be greatly improved.

The practice of compassion does not have to be a big action. The accumulation of small actions, such as listening to the other person's story seriously, reaching out to people in need, and honestly expressing gratitude, foster compassion.

In addition, for those who disagree with you or those who are not good at it, it is important to remember Kannon's compassion and think from the other person's point of view. By continuing this practice, our hearts will grow wider and deeper.

・Compassion for yourself

Many people tend to be kind to others, but they tend to be too strict with themselves. We must not forget that Kannon's mercy is equally poured out on ourselves. It is important to accept your failures and weaknesses and see them as opportunities for growth.

Self-criticism and perfectionism exhaust the mind and prevent us from exerting our original power. By directing Kannon's mercy to yourself, you can achieve inner peace, and as a result, you can show true mercy to others.

By having time for meditation and praying every day, and developing a sense of compassion for yourself, you will have a sense of peace of mind and a better relationship with the people around you.

The deep meaning of praying to Kannon

・Purification of the mind through prayer

Prayer to Kannon is not just to make your wish come true. The true purpose is to purify our hearts in the process of prayer and to soften negative emotions such as obsession, anger, and jealousy.

Through prayer, we can wash away the dirt of our hearts that have accumulated in our daily lives. By chanting the name of Kannon in a quiet environment and reciting the Kannon Sutra, your mind will gradually become pure and your original calmness will be restored.

Regular practice of prayer is an important habit for maintaining mental health. Even in a busy daily life, you can maintain a balance of your mind by having time to pray even for a short time.

・Curtivate a heart of gratitude

The most important thing in prayer is to have a sense of gratitude. Our hearts will be enriched not only by gratitude to Kannon, but also for all the blessings given in daily life.

By having a heart of gratitude, we will have a deeper understanding of the current situation and be able to do our best in the given environment. In addition, gratitude is conveyed to the people around you, and it is the foundation for building good human relationships.

The heart of gratitude cultivated through prayer to Kannon has the power to greatly change our outlook on life. By finding something to be grateful for even in difficult situations, you can maintain peace of mind.

Lastly

Kannon's mercy and wisdom transcend the ages and accompany our hearts and become a guide to life. When you feel lost and suffering in the complexity of modern society, it is important to return to the teachings of Kannon and accept the light of compassion in your heart.

If you practice Kannon's mercy in your daily life and walk without forgetting the heart of gratitude, you will surely be able to achieve peace of mind and true happiness. Let's live cherishing every day while surrounded by Kannon's infinite mercy.

#Buddha

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kyodesyo · 8 hours ago

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Think about the relationship between desire and enlightenment shown by the teachings of Esoteric Buddhism

Shingon Esoteric Buddhism is known as a sect with unique teachings that are different from Buddhism in general. Among them, what is particularly noteworthy is the difference in the way we perceive desire. In normal Buddhism, it is important to cut off desire, but in Esoteric Buddhism, there is a teaching that accepts desire itself as pure. This is by no means the meaning of letting desires go wild, but it is a profound teaching that by looking at it with the eyes of correct wisdom, everything becomes the state of Bodhisattva.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

How to grasp desire in Shingon Esoteric Buddhism

What is the state of Bodhisattva?

The world seen with the eyes of clean wisdom

A practical way to transcend desire

Suggestions for an esoteric way of life for modern people

How to grasp desire in Shingon Esoteric Buddhism

・Differences from traditional Buddhist ideas

In Buddhism in general, desire is considered the root of suffering, and cutting it has been the way to enlightenment. However, Shingon Esoteric Buddhism presents a completely different perspective.

In the teachings of Esoteric Buddhism, it is important to correctly understand the essence of desire itself, rather than deny it. Rather than suppressing emotions and desires, an attitude that accepts them as pure things is required.

This way of thinking can be said to be the wisdom that was born after understanding the harmful effects of forcibly suppressing human natural emotions and desires. Suppressed emotions often appear in distorted forms, which can instead increase suffering.

・The reason why everything is the state of a pure Bodhisattva

In the esoteric scriptures, it is written that "the colors, fragrances, and tastes of this world are all the state of pure Bodhisattvas." This is not just a affirmation of desire, but a teaching based on deep insight.

There is a fundamental understanding that all phenomena are pure in their nature. The problem is not the phenomenon itself, but the way we see it.

If you look at it with the eyes of correct wisdom, you will be able to understand love, hatred, joy and sadness as a manifestation of Buddha. When we reach this level, we can achieve true freedom.

What is the state of Bodhisattva?

・The essential understanding of Bodhisattva

A Bodhisattva is an existence that wishes for the salvation of all sentient beings while seeking their own enlightenment. The state of the Bodhisattva in Esoteric Buddhism is not in a special sanctuary, but can be found in daily life.

The state of Bodhisattva refers to a state in which all phenomena can be illuminated with the light of wisdom without losing compassion in any situation. This is not a cold state without emotion.

Rather, it is a warm state of mind that deeply understands all emotions and desires, through which you can empathize with the suffering of others and extend a helping hand.

・Practice of Bodhisattva in daily life

According to the teachings of Esoteric Buddhism, the state of the Bodhisattva cannot only be experienced in a special place of training. You can catch a glimpse of the state even in casual moments of everyday life.

Love for family, interaction with friends, and work, all of these can be a place for the practice of Bodhisattva. The important thing is to pursue the happiness of yourself and others at the same time through those activities.

In addition, when you face a difficult situation, it is a great opportunity to practice the state of Bodhisattva. Because you can understand the pain of others through suffering and cultivate a deeper heart of compassion.

The world seen with the eyes of clean wisdom

・What is the wisdom of Hannya?

The "eye of wisdom of Prajna" described in the Esoteric scriptures is the ability to see things as they are. This wisdom means deep insight beyond our everyday perception.

By acquiring the wisdom of Hannya, you will be able to see through the essence of all beings without being misled by superficial phenomena. This is not just knowledge and theory, but wisdom acquired through direct experience.

When you look at the world with the eyes of this wisdom, a pure perception beyond the judgment of right and wrong is born. You will be able to understand that all phenomena are interrelated and are a manifestation of one great truth.

・How to develop the ability to see the truth

In order to cultivate the wisdom of Prajna, we must first start by objectively observing the movement of one's own mind. It is important to develop the habit of looking at them calmly without being swayed by emotions and thoughts.

Training methods such as meditation and reading sutras are also effective, but the practice of awareness in daily life is considered more important. Wisdom is nurtured by turning awareness at every moment when eating, walking, and talking to people.

It is also necessary to acquire the correct view through the study of scriptures and guidance from teachers. However, knowledge alone cannot reach true wisdom. It is essential to learn through practice.

A practical way to transcend desire

・The right way to face desire

In Esoteric Buddhism, we begin by understanding the essence of desire rather than being hostile to it. Desire is a natural human emotion, and it is not realistic to completely eliminate it.

The important thing is not to be dominated by desire, but to illuminate it with the light of wisdom. It is required to calmly analyze why that desire is born and whether it leads to true happiness.

The guilt and oppression that comes from denying desires make the mind unstable. Rather, it is important to cultivate the strength of the heart that is not swayed by it while accepting desires.

・Practical process of purification

The process of purifying desires is carried out step by step. First of all, start by honestly admitting your desires. You need to have the courage to accept yourself as you are without hiding or denying it.

Next, carefully consider how that desire affects you and others. It is important to determine the balance between short-term satisfaction and long-term happiness.

Ultimately, desire will be sublimated to a level that can be used in the practice of wisdom and compassion. If you acquire an attitude that pursues not only your own satisfaction but also the happiness of others at the same time, desire becomes the driving force of Bodhisattva.

Suggestions for an esoteric way of life for modern people

・The significance of Esoteric thought in modern society

While modern society pursues material wealth, more and more people are suffering from spiritual emptiness. Esoteric teachings provide deep insight into this contemporary issue.

For those of us who live in a competitive society, it is not realistic to completely cut off our desires. Rather, it is important to find a way to live a more fulfilling life while dealing well with desires.

The wisdom of Esotericism teaches you how to maintain peace of mind while accepting all successes and failures, joys and sorrows. This can be an effective solution to many of the stresses and problems faced by modern people.

・Suggestion of specific practical methods

In order to practice an esoteric way of life, let's start by acquiring the habit of awareness in daily life. When you wake up in the morning, when you eat, when you work, it is important to focus on each moment.

In human relationships, it is important to cultivate compassion that thinks from the other person's point of view. When conflict or friction occurs, it is required to understand the suffering of the other party and find a solution together.

Also, when you are about to be swayed by your emotions and desires, take a step back and observe the situation objectively. By being calm, you will be able to make wiser decisions.

Lastly

The profound teachings of Shingon Esoteric Buddhism give many suggestions to our daily lives. The teaching that everything becomes the state of a pure Bodhisattva by shining it with the light of wisdom, rather than being hostile to desire, will be a great encouragement for us who live in modern times.

Esotericism shows a path that deepens compassion for others through them, while having human emotions and desires, rather than aiming to become a perfect saint.

In daily life, it is important to deepen your wisdom little by little while accumulating small realizations. If you don't rush or be impatient, and walk at your own pace, you will surely find peace of mind and true happiness.

#Buddha

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kyodesyo · 8 hours ago

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The essence of human relationships learned from Shinran's absolute trust in Horen

Shinran Saint's words, "Even if you are deceived by Mr. Horen and fall into hell, you will not regret it" represent the ultimate trust in human relationships. Let's look at our outlook on life through the profound teachings that can be learned from this master-disciple relationship and the teachings of Genshin Soto that "even being born as a human is happy".

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

The depth of human relationship taught by Shinran's absolute trust in Honen

The meaning of being born as a human being who learns from the teachings of Genshin Soto

The wisdom of living that the teachings of Nenbutsu convey to the present day

A view of life learned from Shinran's determination not to be afraid of hell

Shinran's realistic outlook on life that lives with troubles

Lastly

The depth of human relationship taught by Shinran's absolute trust in Honen

・The ultimate trust that "I can die with this person"

The trust shown by Shinran Saint to Horen Shonin can be said to be the ideal form of human relationships. The phrase "I won't regret being deceived by Mr. Horen and falling into hell" is based on deep human love that goes beyond just a religious master-disciple relationship.

The background of this word is the absolute trust of Shinran Saint in Horen Shonin. It is a trust from the bottom of the heart that goes beyond logic and calculation. Looking back on our modern human relationships, can we build such a deep relationship of trust?

Whether at work or at home, it is rare to have a relationship that makes you think that "you can die with this person". However, being able to have even one such relationship may be the happiest thing for humans.

・The teachings of universal human relationships beyond religion

What can be learned from the relationship between Shinran Saint and Horen Shonin is the universal way of human relationships that go beyond the framework of religion. True trust is not about believing in the perfection of the other person, but about being prepared to walk together even if the other person is wrong.

In modern society, human relationships tend to be diluted. It seems to be connected through SNS, and in fact there are many superficial relationships. However, the attitude of Shinran Saint teaches us how to build deep human relationships that are necessary only in such a modern time.

Even if it is impossible to fully understand the other person, be prepared to trust the other person. Isn't this the foundation of true human relationships?

The meaning of being born as a human being who learns from the teachings of Genshin Soto

・The miracle that was born in the human world by escaping from the three evil ways

Genshin Soto teaches, "It is a great joy to be born in the human world to escape the three evil ways of hell, ghosts, and beasts." This teaching has a very important meaning for us today.

We have various complaints and worries in our daily lives. Problems arise one after another, such as not doing well at work, having trouble with relationships, not having enough money, and having anxiety about your health. However, the teachings of Genshin Soto are encouraging us to fundamentally change our perspective.

Just being born as a human being is already a great fortune. It is truly a miracle that he was born as a person who has the power to think, can learn, and can build deep relationships with others, rather than living in a world of pain like a devil without reason like a beast, suffering from hunger like a ghost. I can say that.

・Wisdom that relativizes the current suffering

Another important point of the teachings of Genshin Soto is the wisdom that relativizes the current suffering. Even if the body is disgusting, it is not inferior to the beast. Even if the house is poor, it is better than a brat. Even if what you think in your heart doesn't come true, it can't be compared to the suffering of hell." The phrase encourages us to fundamentally review our troubles.

In modern society, there are many people who feel unhappy by comparing themselves to others. I feel depressed when I see other people's happy posts on SNS, or I feel inferior by comparing my income and status. However, the teachings of Genshin Soto teach the senselessness of such comparisons.

Even if you are born as a human being and have a basic life, you are actually in a very blessed state. By having this perspective, you will be able to realize the small happiness of everyday life and cultivate gratitude.

The wisdom of living that the teachings of Nenbutsu convey to the present day

・Conviction of salvation contained in Nanmu Amida Buddha

Nenbutsu "Nanmu Amida Buddha" is not just a spell. This is a word that expresses devotion to Amida Buddha, and at the same time expresses the belief in salvation. Genshin Soto teaches, "Even if you are religious, you have a deep wish that Amida-sama will save us, so if you ask, you will definitely be able to go to the Pure Land of Paradise."

The modern meaning of this teaching is the hope that even self who is not perfect can be saved. We are troubled by our imperfection every day. It's all things that don't go as you want, such as failing at work or causing trouble in relationships.

However, the teachings of Nenbutsu teach us that even such imperfect us are surrounded by great mercy. Instead of trying to be perfect with your own strength, you can gain peace of mind by surrendering yourself to great power.

・How to have a mind when Nenbutsu is not in the mood

Genshin Soto teaches, "They say they don't want to recite the Buddha, but if you recite 'Nanmu Amida Buddha', the end of the time will definitely come and you will take you to the Pure Land." This is a very humane and realistic teaching.

It is difficult to always be enthusiastic in religious practice. Sometimes you may feel troublesome or suspicious. However, it is natural for humans to feel that way.

The important thing is to continue without being affected by the ups and downs of such feelings. Even when you don't feel like it, continue to do it just in shape. In the continuation of that, you may gradually see a deep meaning.

A view of life learned from Shinran's determination not to be afraid of hell

・A fearless heart created by absolute trust in Horen

Shinran Saint's words "I won't regret being deceived by Mr. Horen and falling into hell" express a fundamental attitude towards life that goes beyond mere trust in the teacher. These words contain a strong will to continue to walk the path you believe in, no matter what the result is.

In modern times, we always live with fear of consequences. Anxiety about what to do if you fail and what to do if you make the wrong choice often limits your actions. However, the attitude of Shinran Saint shows a way of life that transcends such fear.

The important thing is not the result, but what you believe in and live. If you have something to believe in, you won't regret it, even if the result is not good. This determination may be the true strength.

・Decision and determination that modern people should learn

The determination of the saint Shinran is a very helpful way of life for modern people. We are forced to make countless choices in our daily lives. From important decisions that affect your life, such as where to go to college, where to work, where to marry, and where to live, to trivial choices such as what to eat today, it is always a series of choices.

However, many people get lost in their choices and put off making decisions. It is not uncommon for you to try to make the perfect choice and eventually miss the opportunity. The attitude of Saint Shinran teaches such indecisive modern people the importance of making decisions.

There is no perfect choice. No matter which path you choose, there will always be difficulties and setbacks waiting for you. However, if you are prepared to continue to follow the path you believe in, you will be able to overcome any difficulties.

Shinran's realistic outlook on life that lives with troubles

・The combination of longing for the Pure Land and obsession with this world

Saint Shinran honestly said, "No matter how wonderful the world is, I don't want to go to the Western Paradise Pure Land, which I haven't been to yet." This word may seem surprising as a religious person, but it actually expresses a very humane and realistic state of mind.

Even if you understand that there is an ideal world, it is still a natural human emotion to be attached to current life. I don't want to die yet because I have a family, friends, work to do, and finding meaning in life in this world.

The honesty of this Shinran saint can be understood by us today. Even though I am worried about the future, I want to cherish my current life. The state of mind that sways between ideals and reality is the common human figure across the ages.

・A way of life that accepts troubles without denying them

Shinran Saint says that despite his troubles, he will live according to the teachings of Horen Shonin in this world. This is not aiming to completely cut off troubles, but a realistic attitude of living with troubles, but still trying to take the right path.

In modern society, there is a lot of pressure to become a perfect person. On SNS, everyone looks happy, and only the stories of successful people can be seen. However, in reality, everyone lives with worries and desires.

The attitude of Saint Shinran teaches the importance of living to the fullest while accepting such an imperfect self. It can be said that it is a sustainable and realistic way of life to grow little by little while accepting your imperfect self rather than being exhausted by trying to be perfect.

Humans are beings with troubles. You don't have to be ashamed of that. The important thing is not to be swayed by annoyance, but to go your own way while getting along well with it.

As stated in the teachings of Genshin Soto, "Because humans have many troubles, they also have the heart to gain enlightenment." Annoyance and worries are also materials for growth.

The way of life of Shinran Saint presents a realistic view of life that is very helpful for modern people. Pursute your ideals, but accept reality. While aiming for perfection, forgive yourself for imperfection. This exquisite balance may be the key to living a sustainable and happy life.

Lastly

It is a very valuable wisdom for us who live in modern times to learn from the master-disciple relationship between Shinran Saint and Honen Shonin, and the teachings of Genshin Soto. It gives you guidelines for a way of life that can be used across the ages, such as how to build an absolute relationship of trust, gratitude for the meaning of being born as a human being, and a realistic attitude to live with troubles.

For modern people who are exhausted from seeking perfection too much, Shinran Saint's attitude of "living according to the teachings in this world while having troubles" will provide a new perspective.

In addition, in modern society, where human relationships tend to be thinned, the importance of building a deep relationship of trust that makes you think that "you can die with this person" is also made to rethink.

The teaching of Genshin Soto that "being born as a human being is happy" gives us the opportunity to review our daily small dissatisfactions and worries from a larger perspective. In fact, there may be great happiness hidden in what you take for granted.

By using these teachings in modern life, wouldn't it be possible to live a richer and more meaningful life? While accepting that you are not perfect, cherish your relationship with someone you can trust, and live this moment to the fullest. Such a way of life may be the way to true happiness.

#Buddha

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kyodesyo · 8 hours ago

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The path to true Buddhist practice deciphered from the view of life and death of the Dogen Zen master

Religion is about knowing the importance of life, not thinking about it on the one hand. Both Dogen Zenji and Nichiren Saints share the importance of "being prepared to give up". To gain a true religious experience, you need the courage to throw yourself out completely.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

The true practice shown by the Taoist source's "Slinging My Body"

Absolute faith in Nichiren's Hokke-kyo

The meaning of "determination to abandon yourself" in religion

The way of religious attitude in modern times

The path to true religious experience

Lastly

The true practice shown by the Taoist source's "Slinging My Body"

・The state of zazen that completely forgets the self

In "Shoho Genzo, Life and Death", Dogen Zen master preaches, "I just want to forget my body and mind." These words show that true practice requires you to completely forget yourself.

He completely forgets his body and spirit and plunges himself into zazen. At this time, actions naturally occur from the side of the true body. Without putting in any effort, without working hard, he naturally leaves the problem of life and death and becomes a Buddha.

This is not just an idealism. In actual zazen practice, it is a state that can be obtained by letting go of the ego. The most difficult thing for modern people may be this act of "abandoning oneself".

・Natural actions performed by Buddhas

The most important part of the teachings of Dogen Zen master is "being done from the Buddha". This means following actions that occur naturally from the Buddha's side, not by one's own will and efforts.

When practitioners completely let go of their plans, the truth itself comes to work. In this state, there is no need for human efforts or voluntary action. Everything is left to the flow of nature.

In modern society, the idea that "if you work hard, you will be rewarded" is dominant, but the teachings of Dogen Zenji are the exact opposite. True practice is to stop trying and surrender completely.

Absolute faith in Nichiren's Hokke-kyo

・The unchanging truth that winter will always be spring

Nichiren Saint said, "Those who believe in the Lotus Sutra are like winter. Winter will always be spring," he said. These words contain absolute trust in the Hokke Sutra.

No matter what difficult the situation is, salvation will always come to those who believe in the Hokke Sutra. It is as certain as the providence of nature. It is natural that winter becomes spring, and it is also natural that those who believe in the Hokke Sutra will be saved.

Nichiren Saint continued, "I still can't hear from the past, and I can return to the autumn of winter." Just as winter does not return to autumn, those who believe in the Hokke Sutra do not return to ordinary people. This conviction is the core of Nichiren Saint's faith.

・Background of fierce criticism of other sects

Nichiren Saint fiercely criticized other sects. The phrases "Nenbutsu Muma, Zentenma, Shingon Egokoku, and Ritsukoku" gave a great shock to the Buddhist world at that time.

However, these criticisms are not just sectarian conflicts. Nichiren Saint rejected other teachings because he strongly believed that the Hokke Sutra was the only teaching that saved people.

It is a criticism that was born from the desire to save people, and it contains deep mercy in severity, just like "Fudo Myo is one of the Buddha's mercy". True religious people try to convey the truth to people, even using fierce words at times.

The meaning of "determination to abandon yourself" in religion

・Necessary conditions for knowing the important things in life

Religion is ultimately about knowing the importance of life. The role of religion is to face the fundamental problems of human existence, such as the meaning of life, the meaning of death, and the meaning of suffering.

In order to tackle such a deep problem, it is impossible to take a half-hearted attitude. The reason why Dogen Zen master described it as "I will give myself" and Nichiren Saint criticized other sects with fierce words was probably because he wanted to appeal to the need for this determination.

In modern society, there is a tendency to perceive religion as a hobby and culture, but it is impossible to touch the essence. In order to gain a true religious experience, you need the courage to leave your own safe zone and throw yourself into an unknown realm.

・True devotion beyond formal faith

Many people tend to have a formal attitude towards religion. By reading sutras and participating in rituals, you think you are doing religious acts.

However, what Dogen Zen masters and Nichiren Saints wanted was not such a superficial act. It is a complete attitude of devotion that entrusts one's own existence itself to the Buddha and the Buddhist Sutra.

This is not just emotional devotion. It is an attitude to face the truth by risking all of one's existence after going through a rational judgment. Without this kind of determination, it is impossible to understand the essence of religion.

The way of religious attitude in modern times

・Religious exploration in an information society

Today is an era full of information. You can also easily obtain knowledge and information about Buddhism. However, gaining knowledge and actually gaining religious experience are completely different things.

In the era of Dogen Zenji, it was difficult to learn the teachings of Buddhism. Therefore, I had to face each and every teaching deeply. Modern people, on the other hand, are at risk of being misled by the applent of information and staying in superficial understanding.

A true religious attitude is not to gather information, but to face a teaching with one whole body and soul. The teaching of "I put my body" by Dogen Zen master has an important meaning in modern times.

・Religious practice in daily life

Saint Nichiren also asked for uncompromising faith for the people at home. He preached that not only monks but also the general public should face the Hokke Sutra with all their existence.

For modern people, it may seem difficult to practice religion in everyday life. However, it is not a matter of the form of practice, but a matter of the attitude of working.

Whether it is morning zazen or reading sutras, if you have the attitude to work with all your body and soul on the act, it will be a true religious practice. The important thing is not what to do, but what kind of mindset you have to do it.

The path to true religious experience

・The practice of letting go of the obsession of the ego

The core of the teachings of Dogen Zen master is to completely let go of the obsession of the ego. This can't be done overnight. Continuous practice over the years is required.

In zazen, even if thoughts and emotions spring up, let them go without being obsessed with them. In this repetition, you will gradually be freed from the bondage of the ego.

In the case of Nichiren Saint, through his absolute belief in the Lotus Sutra, he reached a state of transcending his ego. Although it is a different method, both of them preach the importance of letting go of the obsession of the ego.

・The importance of meeting and guiding a teacher

In order to gain a true religious experience, it is essential to meet the right leader. Dogen Zenji studied under Nyojo Zenji in China, and Nichiren Saint studied at Mt. Hiei and Onjo-ji Temple.

There is a limit to my own strength alone. By receiving direct guidance from a teacher who has been trained for many years, you can avoid going in the wrong direction.

Even in modern times, this principle does not change. It is important to inherit living teachings from teachers that cannot be obtained from books and information on the Internet alone. Meeting a teacher is also possible only if you are prepared to give up yourself.

Lastly

Dogen Zen masters and Nichiren Saints have different eras and sects, but they have something in common in their sincere attitude towards religion. That means that you can't get a true religious experience with a half-hearted attitude.

In modern society, efficiency and rationality tend to be emphasized. However, in the realm of religion, it is necessary to put aside such modern values once.

When you face religion with the determination to abandon yourself, you can see the true meaning of life for the first time. This is by no means an old way of thinking. Rather, it is because of the chaotic modern society that such a fundamental attitude is required.

Religion is knowing the importance of life. To do that, you need the courage to leave the safe zone and throw yourself into an unknown area. The teachings of Dogen Zen Master and Nichiren Saint continue to give deep suggestions to those who have such determination.

#Buddha

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kyodesyo · 8 hours ago

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How to build an absolute relationship of trust learned from Shinran's Tanisho

There is a famous saying written in Shinran Saint's "Tanisho". " Even if you let the Honen saint take over and go to hell, you won't regret it even more. This word is known as an expression of absolute trust in his teacher, Horen Sonin.

As a monk, I provide life counseling "free of charge" on the official line.

So far, we have received many people's concerns.

The details of the self-introduction and consultation flow, including why it is free, are described in the following article.

Please take a look.

Table of contents

Shinran's absolute trust in Horen Shangren

The reason why there is no need to seek a path other than Nenbutsu

The importance of knowing your own helplessness

The meaning of master-disciple relationship in modern times

The value of honesty in faith

Lastly

Shinran's absolute trust in Horen Shangren

・The background of the birth of complete trust in the teacher

The trust that Saint Shinran had in Horen Shonin was absolute beyond mere respect. This relationship of trust was formed after a period when Shinran continued to train on Mt. Hiei for many years and was unable to find salvation.

The encounter with Horen Shojin was a turning point in Shinran's life. I was able to get the peace of mind that I couldn't get even if I continued my rigorous training until then, through the simple teaching of Nenbutsu. This experience instilled deep gratitude and trust in Shinran's heart.

The teachings of Honen Shojin were clear that they could be saved by simply calling the name of Amida Buddha without the need for complicated theories or difficult training. Shinran, who actually experienced the power of this teaching, continued to hold his trust in his teacher without shaking.

・The state of not regretting even if you are deceived

Shinran's phrase "I won't regret being deceived" expresses the ultimate state of faith. This was not a blind belief, but a choice after a deep understanding of my own limitations.

Shinran fully understood that there was no possibility that he could be saved by other training. As he said, "If you don't do anything, you can't be saved," he accepted the reality that you can't be saved by yourself.

For Shinran, who had reached this state, the teachings of Horen Shojin were the only hope. Even if the teaching was wrong, I came to the logical conclusion that there was no reason to regret it if there was no other choice.

The reason why there is no need to seek a path other than Nenbutsu

・Abandon the obsession with academic knowledge

Shinran asserted that it was a "big regret" that he was suspected of knowing the path of death other than Nenbutsu. This is also a word that warns against religious knowledge and obsession with learning.

In the Buddhist world at that time, it was important to understand complex doctrines and learn many scriptures. There are many excellent scholars in the great temples of Nara and Mt. Hiei, and it was ideal to study advanced Buddhist studies.

However, Shinran chose the path of Nenbutsu taught by Honen no Kamijin rather than such an academic approach. This was not anti-intellectualism, and it was a choice based on the conviction that true salvation was not brought about by knowledge, but by the mercy of Amida Buddha.

・The power of simple teachings

The characteristic of the teachings of Nenbutsu lies in their simplicity. The teaching that you can be saved just by praising it as "Nanmu Amida Buddha" without the need for complex theories or difficult training has become a light of hope for many people.

Shinran found a deep truth in this simple teaching. I understood that Amida Buddha's mercy was unconditional love that tried to save all sentient beings, regardless of human ability and effort.

With this understanding, Shinran did not feel the need to seek paths other than Nenbutsu. By completely entrusting it to the original wish of Amida Buddha, I was freed from all anxiety and hesitation.

The importance of knowing your own helplessness

・Wisdom to accept human limitations

At the root of Shinran's faith was a deep insight into his own helplessness. The expression "no matter what you do" is a word that frankly accepts the reality that you have no power to be saved no matter what you do.

This self-awareness is by no means self-denial or despair. Rather, it has a positive meaning that by accurately grasping the limitations of human beings, we can find the true way of salvation.

In modern society, self-realization and self-reliance success tend to be emphasized, but Shinran's teachings sometimes teach the importance of admitting one's own limitations. This humility paves the way for true growth and salvation.

・Complete dependence on other forces

Shinran's faith was completely dependent on the power of Amida Buddha (other power). This was not an addictive escape, but a choice as a result of accepting the ultimate reality.

From the recognition that I could do nothing on my own, I was able to gain true freedom by entrusting everything to the mercy of Amida Buddha. This paradoxical truth is also an important suggestion for modern people.

For modern people who are suffering from seeking perfection too much, Shinran's teachings of the original wish may show the possibility of a new way of life.

The meaning of master-disciple relationship in modern times

・The value of meeting a true master

In modern society, information is flooded, and many people have the opportunity to experience various teachings and knowledge. However, as the relationship between Shinran and Horen Shojin shows, meeting a true master has the power to fundamentally change life.

A true teacher is not just a person who teaches knowledge. The existence of that person itself becomes a teaching, and it is an existence that brings profound changes to the hearts of the disciples. Just as Honen no kami was such an existence for Shinran, even in modern times, we are looking for a true guide.

Because it is an era when information can be easily obtained on the Internet, the value of learning in a deep relationship with living people is being re-recognized. Shinran's absolute trust in his teacher teaches us the depth of human relationships and the importance of trust to us today.

・A healthy attitude towards authority

Shinran's trust in Honen Shonin was not blind obedience to authority. It was based on the confidence gained as a result of long training and deep contemplation.

In modern society, while people are often skeptical of authority, they sometimes rely too much on authority. Shinran's attitude shows a healthy relationship with authority.

Trusting a true master is not to give up one's own judgment, but rather a wise choice after knowing one's own limitations. This sense of balance is an important guideline for modern people when dealing with various leaders and teachings.

The value of honesty in faith

・Abandon complexity and move towards the essence

One of the characteristics of Shinran's faith is his honesty. Rather than complex doctrines and difficult theories, I obediently accepted and continued to practice the teachings of Nenbutsu taught by Honen Shojin.

In modern society, it is often said that thinking about things in a complicated way is intelligent, but Shinran's attitude sometimes shows that honesty is the way closer to the truth.

Shinran, who experienced that there was deep truth and salvation in the simple act of nenbutsu, did not need unnecessary decorations or theories. Instead, this honesty made it possible to deeply understand the essence of teaching.

・Courage to believe even though you have doubts

Shinran's words "I won't regret being deceived" assume that there is room for doubt. If you are completely sure, you don't have to think about the possibility of being deceived.

This word expresses the courage to believe while having doubts. As long as you are human, it is difficult to obtain absolute confirmation. However, instead of stopping action, you need to have the courage to choose the path that seems best.

Shinran's attitude is a guideline for modern people when facing various life choices. Even without complete certainty, the courage to make decisions based on deep reflection and experience is the true form of faith.

Lastly

Shinran Saint's words, "Even if you let the Honen Saint take over and go to hell, you won't regret it even more" is not just an expression of loyalty to the teacher. It was a declaration full of confidence for those who deeply understood their limits and found the way to true salvation.

Even we who live in modern society face various choices and sometimes feel lost and anxious. At such times, Shinran's teachings give important suggestions. It teaches us the importance of having the courage to choose the best path based on deep reflection and experience, rather than asking too much for perfect confirmation.

You can also learn from Shinran's attitude about what true humility is. Admitting your helplessness is by no means a negative attitude, but rather the first step to gaining true power.

Shinran's faith is a classical teaching for modern people, while at the same time providing universal answers to human fundamental problems. In that teaching, you will be able to find clues to solve the various problems we face in modern society.

#Buddha

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