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Introducing the iLam series: Roza from Random Life

Who are you: I am Roza Ahmad 27 years old entrepreneur, dancer and culture loving lady from Finland. My origins go way back to Iraq. My Mom and Dad came to Finland 28 years ago because they were running away from the war that was going on back in the 80s. As refugees they ended up in Finland and now I’m here. Growing up in two different cultures was a struggle. Not knowing where to belong or who your true friends really are it made me search for something great. I started dancing when i was 10 years old. It took me to a place where i didn’t have to worry about a thing and i was accepted for who i am. Since 2010 i’ve been winning Finnish Championships in different Hip Hop categories and my students have been doing good as well. In 2012 i became a member of the Iconic House of Ninja and 2013 a member of the Zulu Nation Galactic Charter 5:1. I started a creative company called Random Life with one of my oldest friend Renaz Ebrahimi almost a year ago and ever since our lives has turned upside down. I’ve been blessed to things that i love. My mission in/on this planet is to seek for more knowledge and give back to the community. 

What is your driving force: I always set a lot of goals for myself and i know where i wanna be in 5 years. I wanna live my life surrounded with good energy and good people who inspires me to do good things. My husband is everything to me. He always pushes me to try something new and actually helps me a lot with my creative process. I love talking and listening to good music. I enjoy good food and drinks. I love the good things in Life. I’m also a person who works a lot, I don’t usually stop until i’m tired or hungry. I keep going and doing. That’s just me. 

What does On The Lam mean to you: Freedom to express yourself and live your life the way that makes you happy. 

Why do did you decide to start doing what you do?: Growing up between two really different cultures and mixed feelings i decided in my early teenage years that i would live my life as i want. I had to work my way up with my parents, with the society, with the community. Nothing came easy to me. But i always had a vision and i always knew where i wanna be and what I wanted to do. 

Why do you love On The Lam NYC clothing and lifestyle philosophy?I love the desings/colorways and the quality of the clothing. The shirts are super comfortable and they look cool no matter where are you going. I can wear it with a blazer and look chick or go for the urban look wearing a bomber for example. But you know i sleep in them too… ;) 

Why does the brand fit your brand and lifestyle? I feel On The Lam NYC has a very courageous way of putting different kinds of concepts together and make it work for themselves. They are always thinking outside of the box and not afraid to learn and to try new things. They are also super versatile and motivated to push their things forward with On The Lam. I try keep those things in my mind when i’m running my company. Everything you do in your life you need to do it with love. 

Thank you Lilli and Sib for creating and motivating people around you. It’s been wonderful to see you two growing together and creating a company with this great vision. I wish you all the best in future and may all of your visions come true. You guys deserve it. When along your journey did you first encounter On The Lam NYC? I met Lilli and Sib in New York 2010 when everything was just getting started. How would you describe ON THE LAM NYC in 3 words? EARTHY, CREATIVE, INDEPENDENT

Here is our latest collaborative project, ‘Invisible Assassin’ :

Find out more about Roza:

http://thirdtape.tumblr.com/

http://randomlife.fi/

Instagram: 

@Cocoroza and @randomlifeofficial

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The new issue of Vulgar Colors Magazine 'Purp Magic' is out now and we are proud to be featured in it! In the interview we talk about our 'Lamhaus Project', a community revitalization project in Jamaica and other things in the works for ‪#‎onthelamnyc‬ Check it out now at www.vulgarcolors.com

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Thanks to all of your support we made it to the next round of the Mission Main Street Grant program from Chase. In celebration we have released our new summer collection ‪#‎cellculture‬ with the ‪#‎organotypic‬ capsule. Use promo code 250 for a 25% discount sitewide. Thanks a million for your support! 

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Another DopeFlyFancy Pop Up Shop happening July 11th at Hester Street Fair. Our new collection ‘Cell Culture’ available for purchase there! 

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ON THE LAM NYC X RANDOM LIFE ‘Invisible Assassin’

Producer: On The Lam NYC Director: Sibnavus Francis Art Direction: Lilli Danschu Choreographed + Performed By: Coco Ninja Music by: Mlito/ Clientele -Centuries

Homage to The House Of Ninja

Check out our interview on www.randomlife.fi

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We’re applying for an opportunity to receive a $100,000 grant from Chase. This grant would allow to make our dreams come true and expand by starting a sustainable farm and eco resort in Portland Parish, Jamaica. Receiving this grant would be an unbelievable opportunity to ensure the work of this business continues in Grange Hill/Long Road but we need your help. Visit Mission Main Street Grants® at https://www.missionmainstreetgrants.com/b/52141 to cast a vote for our business. We need 250 votes to be eligible. The Mission Main Street Grants program is designed to benefit small businesses. Together with Premier Sponsor, LinkedIn, Chase is committed to helping small businesses and local communities grow. You can make a difference for the future of On The Lam NYC! Voting is open from May 4-June 19, so now is the time to cast your vote and spread the word about this opportunity to your friends and family. Your vote counts! Thank you in advance for your continued support. Sincerely, Sibnavus & Lilli On The Lam NYC

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#dopeflyfancy #popupshop in the #les on #memorialdayweekend #onthelamnyc

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The Lam Haus Project

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Teaser for 'Invisible Assassin ' Homage to the House of Ninja Choreographed by Roosa for RANDOM LIFE Produced by ON THE LAM NYC Director: Sibnavus Francis Art Director: Lilli Danschu Music: "Centuries" by M Lito Clientele

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TONIGHT! Serving special tacos at @thekymberleproject #lamchops #travelingkitchen (at The Kymberle Project)

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just seen one of your dinner partie on instagram. may we come film one?

For sure! Email us at onthelamnyc@gmail.com

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We had the pleasure of cooking at Kymberle Project again last night with I Am Popula and other talented artists

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Come and enjoy a night of good music, good food and good vibes with Snap Crackle and On The Lam NYC's Traveling Kitchen 'Lamchops' this sunday 12/7. See you there!

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ON THE LAM NYC 'Lamchops' Traveling Kitchen at Snap Crackle. Looking forward to the next one!

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This Sunday in Crown Heights Arrive early for free beer, stick around for delicious food and deep, soulful classics of the past, present and future. Sunday September 28th sees SnapCrackle at Friends and Lovers, a new music venue in Crown Heights. Joining Agent Trevor on the turntables will be Ceviche Summer's Cali Torrez. There will be free beer from the Brooklyn Brewery from 6 till 7pm. On The Lam NYC and their #travelingkitchen will be in the back yard providing delicious food all night. Their tacos went down a treat at our recent rooftop party. Let's see what they've got for us this time.... #lamchops