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I exported the logo as a PNG file and used Photoshop to place it over one of my clients Instagram posts to see what it would look like. I think it looks well!
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Playing around with the watercolour effect in Illustrator. I will always be amazed at the things you can do with this app!!
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Looking at adding colour into my logo.
I’m definitely leaning towards the greens and creams for the colour palette. I also love the delicacy of the watercolour effect. I’ll experiment with brushes and textures in Illustrator!
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Once me and my client agreed upon the text and font, I uploaded the image (top left) into illustrator. Looking at the drawing both on paper and on the screen, I felt more and more that the perfect circle shape didn’t look right, I felt it looked a bit like a snow globe as opposed to a ring (diamond on top), which is what I was originally going for. I felt this demonstrated an engagement ring (related to weddings of course). I decided, instead of drawing the whole thing out again, to stretch the image slightly in illustrator, turning the circle into an oval shape. I felt this slight change made all the difference. I sent the image to Rachel, and explained my reasoning. She agreed that the oval shape looked better, and reminded her more of a vanity mirror! Like this sort of thing:
We were both happy for me to proceed with this change and I began drawing the logo up in illustrator.
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Design idea drawn and cut out. Along with different font combinations. These were sent to my client for feedback.
We both agreed that the second image was the one to go for. Rachel liked the first font combination (with decorative font), but felt that it was not as clear and legible as the second. I agreed. Based upon my research of other make up artist’s and their logos, the logos that used decorative/handwritten fonts, I felt did not look as professional as those who used capital serif or sans-serif fonts. (See Sarah Keary make up artist -v- Clare Hogan make up)
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Did a bit of experimentation with typefaces and fonts. I attempted to combine serif fonts with decorative or handwritten fonts. It’s hard to find a pair that compliment each other for sure. I have to say, I am a fan of the ‘magazine’ font. It’s bold and classic, very similar to the Vogue font.
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Design ideas (pencil) and client feedback (blue pen). Meeting on 24th Dec.
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I decided to do a bit of research on wedding invitations. As Rachel mainly does make up for weddings (and debs), I want to try and replicate the same aesthetic. Many weddings, and their invitations, focus on a delicate, beautiful aesthetic, many of which feature floral designs.
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I’m still leaning towards typography, but maybe I can juxtapose typography with geometric shapes; maybe a circle enclosing the text, maybe lines to separate the letters? I thought of a make up palette and how the grid shape separates the different colour eye shadows.
I also saw a wedding invitation design on Instagram today. They have the invitations made up to look like passports! Really cool. But they used gold and silver foil for the text and logo, I thought this looked great! Maybe for business cards for my client, but as she’s mainly based online (Instagram etc), this reflective foil wouldn’t work! Plus, important to remember that the colour of the logo is secondary. I need to be able to make a logo that contains the same message and meaning whether its in colour or monochrome etc.
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A page from my notebook for Logo design. I think the direction I’m heading in is for a simple typographical logo.. I might experiment with some imagery/drawings and try and incorporate that, but from my research, classy brands like Calvin Klein, Balenciaga etc have typographical logos. I think this shows elegance, professionalism and class! Which is very much what Rachel and her brand strive to embody.
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I also looked at some make up brands (globally and much more well known than most Irish make up artists). Some of them which I found to be quite successful and definitely recognizable, would be Mac, NARS and Kylie’s lipkit.
For Mac make up, the simple use of a sans-serif typeface and small detail of the dots looks really well. Also they didn’t use colour in their design. It’s straightforward and simple in black and white. If this design was to be changed, and colour added, the brand would still ultimately be recognizable due to the font.
As for NARS, maybe not as well known as Mac, use similar design methods. The use of simple black text on a white background and connected text. With this design however, they’ve decided to overlap each letter with the next. This was done well; if someone less experienced with graphic design (me!!) was to try this, perhaps it would look too squished. They’re successfully overlapped the text without this happening; it’s still readable and recognizable as a brand.
Kyle Jenner’s lipkit, another example I found to be very well known, uses not only text, but colour and imagery for brand recognition. Each of the lipsticks, depending on the colour, match to the colour of the drips on the image of the lips. The image of the mouth itself might be tied to her brand specifically. It reminds me a bit of the famous Playboy Magazine cover of 2013 with the match in the mouth. Perhaps this is where they got their inspiration! With this brand also, only sans-serif font (all in capitals) is used.
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For my Desktop Publishing assignment, I decided to pick my friend’s make up business to create a logo for. She’s been working in make up for a couple of years now, has a fair few followers on social media, but does not have a logo for her business. A perfect opportunity!
I began by doing some research into other Irish make up artist’s and look at how they market themselves. Many of them have very simple ‘logos’; it is simply their name and what they do, ( Aoife Callaghan, Danielle Mahon)sometimes combining different typefaces, which works well! (Clare Hogan, Alyson Smyth). However, I think Sarah Keary and Kellie Fitzgibbon have much more successful logos as they’ve either used basic shapes to create a letter (K for Kellie using triangles) or played around with colours, text and layers (Sarah Keary’s). This is definitely something to consider when creating the logo for Rachel Lawlor Makeup.
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