laurapeneze

[laurapeneze]

Gianni Versace S/S 1995, Naomi Campbell

[laurapeneze]

I pray to find something like this when I go thrifting

[laurapeneze]

Dolce & Gabbana - Fall 1992 RTW

[laurapeneze]

Ralph Lauren 1995

[laurapeneze]

The untaimed fashion assembly

The only thing I wanted to see on the stage was free feeling and free creation from free designers” – Bruno Birmanis (Latvian designer)

After the fall of the Soviet Union, Latvia experienced a cultural explosion and fashion was no exception.

In the 90s, a radical fashion festival was born as a bold platform where avant-garde designers, artists, and performers could express themselves freely for the first time in decades.

These festivals celebrated experimental style, and rebellion against Soviet era uniformity.

Even though I never experienced the Soviet era on my own skin, it still beams through my family and people. People weren’t free and neither was fashion.

The magical art of fashion asks to be free and the festival finally allowed it to come out of hiding.

Because of my Latvian roots, this festival is touching, makes me proud of my people. This proves that clothing isn’t just meant to keep you from being naked, it is a diary of hidden thoughts, desires and fantasies.

[laurapeneze]

Lolita knew her way around

Lolita Lempicka s/s 1998

[laurapeneze]

[laurapeneze]

Laetitia Casta- VS Country collection (1998)

[laurapeneze]

90’s goddesses

The women who made the 90s and made me.

Laetitia Casta

Laetitia Marie Laure Casta was born in 1978, France. This french beauty rose to fame when she got discovered while on a vacation at a beach.

She became a Guess girl in 1993 and a Victoria’s Secret angel in 1998, but of course her career is way more extensive.

The gorgeous locks and sensuality is what makes her stand out, but, at the same time, making her feel like someone you know, like a close friend or a sister.

Julie Delpy

Julie Delpy- born in 1969, France. An outstandingly romantic actress, screenwriter and film director. Her character in the “Before” trilogy inspired me to embrace my love for 90s fashion.

Sade Adu

Helen Folasade Adu- Her music perfectly depicts the 90s energy. There is nothing like listening to “No ordinary love” and acting like a main character having sips of wine.

An inspiration to music AND fashion lovers. Classic, graceful and statement kind of beauty.

[laurapeneze]

I’ve always loved the past. Always thought about it, tried to relive it, and tried to tie it to the now — and I’ve always done that through fashion.

Fabrics, colors, and patterns carry memory. They hold feelings, tell stories, and capture whole decades.

I first fell in love with 90s fashion when I was around 13. I’d dig through my mother’s old teenage photographs — and all I saw were the clothes. They told me who everyone was. Not just their style, but their character, dreams, and inner world.

Modern fashion has its place, but it rarely tells stories like that anymore. Back then, I tried to copy what I saw in the photos, but I couldn’t find pieces like that anywhere. And when you're 13, standing out isn’t easy — so I didn’t.

At 15, rebellion kicked in and I dove into the 2000s. I wore low-rise jeans, sparkly tops, everything bold and loud — and while I still love it, it wasn’t fully me.

As I got older, I got quieter. I wore what everyone else did. It felt safe, but also like I had vanished into the crowd. My clothes said: “I am for everyone, but I am no one.”

Then one night, my boyfriend let me pick a movie at the cinema— and I chose Before Sunrise at random. I loved the film, but what really struck me was the clothing. Simple, ordinary, soulful. The clothes weren’t just costumes — they were part of the story.

Suddenly, I remembered my 13-year-old self. I saw exactly how I wanted to dress. And for the first time, I wasn’t afraid to do it.

Now, I’m back in love with 90s fashion — not just for the aesthetics, but for the feeling. I research, I style, I collect, and now I share.

This blog is for anyone who finds the past beautiful. For anyone whose clothes carry memory. For those who know that fashion isn’t just about trends — it’s about who we were, and who we’re becoming.