laurenfutcher02 - Tumblr blog

[laurenfutcher02]

Bibliography

(co, 2024)co,  co (2024) Recipe Postcard Design for CPG Food Brand. Available at: https://dribbble.com/shots/16949440-Recipe-Postcard-Design-for-CPG-Food-Brand (Accessed: 15 May 2024).

COLLINS, B. (2016) Lipton / Green Ice Tea. Available at: https://www.behance.net/gallery/35990857/Lipton-Green-Ice-Tea (Accessed: 11 April 2024).

Creation (2017) Minimalist Summer Templates v2. Available at: https://www.flickr.com/photos/romecreation/ (Accessed: 11 April 2024).

Danilo, P. (2018) FOOD N DRINKS CREATIVE POSTER DESIGN. Available at: https://www.behance.net/gallery/68822165/FOOD-N-DRINKS-CREATIVE-POSTER-DESIGN (Accessed: 11 April 2024).

Keefe, W. (2020) Terry’s Berries Blueberry Lemonade. Available at: https://www.behance.net/gallery/109435877/Terrys-Berries-Blueberry-Lemonade (Accessed: 11 April 2024).

M, S. (2022) Homemade Juice Labels. Available at: https://www.behance.net/gallery/147976929/Homemade-Juice-Labels?tracking_source=search_projects|juice&l=17 (Accessed: 11 April 2024).

Maiden, B. (2018) On and poppin’. Available at: https://dribbble.com/shots/4642321-On-and-poppin (Accessed: 11 April 2024).

Martian, L. (2024) Recipe Card Template Minimalist Style. Available at: https://www.behance.net/gallery/197726345/Recipe-Card-Template-Minimalist-Style?tracking_source=search_projects|recipe+cards+design&l=7 (Accessed: 15 May 2024).

Miller, I. (2024) Cocktail O’clock. Available at: https://www.behance.net/gallery/188330979/Cocktail-Oclock-Prints-and-Posters-v-20?tracking_source=search_projects|cocktail+postets+&l=131 (Accessed: 11 April 2024).

NON STOP, 阿祖不收手 (2024) Singapore fruit tea Chavo brand design. Available at: https://www.behance.net/gallery/193506111/Singapore-fruit-tea-Chavo-brand-designMade-Fresh (Accessed: 11 April 2024).

Nosach, O. (2021) Citrus line art set. Available at: https://dribbble.com/shots/17156590-Citrus-line-art-set (Accessed: 11 April 2024).

Nu,  alani (2018) alani. Available at: https://www.alaninu.com/pages/about-alani-nu (Accessed: 11 April 2024).

Scully, O. (2020) Market Fruit. Available at: https://dribbble.com/shots/14569019-Market-Fruit (Accessed: 11 April 2024).

Vukovic, B. (2014) Juice Advertisement. Available at: https://www.behance.net/gallery/19770003/Juice-Advertisement- (Accessed: 11 April 2024).

Watanabe, M. (2019) flower&fruit Illustrations. Available at: https://dribbble.com/shots/6644877-flower-fruit-Illustrations (Accessed: 11 April 2024).

[laurenfutcher02]

final evaluation

Throughout this project, I wanted to make this project about something that interest me and something that I could complete within the time frame that we were given. At the start of the project I was really to know that to do my project. In the end I came up with the initial idea to create my own juice brand. After speaking to sally we came up with the idea that should do a recipe book on health juices, however found it really hard to know where to start and how many recipes to include, so when I spoke to sally to get feedback, she suggest that I do a selection of recipe card.

If I had more time on this project I would go back to start and start out by creating a brand first then go to decide what me final outcome would be.

also I found it really hard went it came to printing my final outcome as when it came to cutting it down to the right size my left hand kept slipping, this because of me having a weakness in my left hand. overall think this project went well in the end but I'm not that happy with how my final outcome turned out .

[laurenfutcher02]

final outcome mock up

[laurenfutcher02]

final outcome

when creating my final outcome I took all the feedback that I was given. This is out my final outcome turned out. I changed the logo to black and white because it didn't look right in colour.

[laurenfutcher02]

logo development

after doing the digital line drawing I decided to take the mason jar line drawing further by adding a straw into the jar, then I also decided to create a logo with the mango illustration that I did. I used the type mask tool in photoshop to cut out the brand name out of the illustration. I also turned the mango illustration logo design into black and white as well.

[laurenfutcher02]

logo development

After sketching out the logo ideas decided to draw 2 of my favourite ideas as digital line drawings.

[laurenfutcher02]

logo ideas

after getting feedback sally suggested that create a identity for the recipe cards so I started out by drawing logo ideas.

[laurenfutcher02]

development juiced names

I deiced to go with font called silicone, I typed out the juice names out in the font to see how they would look.

[laurenfutcher02]

Brainstorming juice names

Started out by writing out juice names that I liked the sound of and that I fought could work with the juices.

[laurenfutcher02]

type research

I looked into different fonts after getting feedback. I decided to keep the font that I had originally for the body copy(Helvetica Neue) of the recipes cards. These are the fonts that I looked into for the titles of the cards.

[laurenfutcher02]

drinks illustrations redone

After receiving feedback from my final critique, I revised the drink illustration. The feedback suggested that the glasses looked like cocktail glasses. Here's how they turned out,I decided to use Mason jar style glasses because I believe they fit the theme better.

[laurenfutcher02]

Recipe Card Experimentation

I tried a colour background, I like how this looks more thang the white background.

[laurenfutcher02]

Recipe Card Experimentation

After getting feedback I decided to try taking out the bounding boxes, I prefer how this looks as it doesn't look to cramps up.

[laurenfutcher02]

Final Critique Feedback

This was the feedback that I got from my final critique.

[laurenfutcher02]

initial outcome

these are the recipe cards that I produced. I realised when I had finished making them that not all of them had all the text on that they need.

[laurenfutcher02]

CVL Developed Experiments

I realised when I was about to start making the recipe cards that I had not done the illustrations for the equipment that would be need to make the drink.

[laurenfutcher02]

Refined Mini Learning Agreement

This is my amended mini learning agreement after having talked to Sally.