lilsblogx

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- Project Title

Know the Locals

- Client

Elle Magazine, Marie Claire, New Yorker Magazine

- Introduction

This project will be based in the Czech Republic through Czech culture and for foreigners who currently live in the Czech Republic can get a more insight of the country. Lifestyle magazines tend to share and write about the current trends in fashion, it’s lifestyle, interior design, advice and recommendations within the country/cities. 

- Project Background

Since there might not be an existing client for this project and it’ll be a fictional magazine, most existing magazines are designed about the current trends and fashion related issues within the country, for example, Vogue. There are Vogue magazines all over the world and each of them is designed differently according to the country. Living in Prague for four years, as well as visiting other cities in the Czech Republic and experiencing the local life has made the realization of the cultural differences towards foreigners. When foreigners move to live in the Czech Republic, there is no place other than online to see what’s new to the country. 

- Project Brief

Research – gather all info from thesis paper and divide into categories

Mood board – inspired looks, visuals, designs

Sketches/design – the initial layout of magazine design

Collect visuals – take primary pictures

Final design – put everything together

Print - visit printing house to print all the final designs

- Audience

People in the Czech Republic. 

Mainly for foreigners who live in the Czech Republic and are interested in the local culture.

All ages

- Tone of Voice

Expressive, clear and visual 

- Requirements

Design a physical magazine (English version)

Approx. 50-60 pages

Magazine name

Design a strategy for the magazine: generate a name, editorial plan, frequency of publishing,  possible distributors…

Define the magazine's contents including texts. Collaboration with writers is possible. 

Propose the outline of a promotion strategy (online and offline advertising... - you can ad examples)

Photographic pictures must be taken with a professional camera.

Interviews with men and women fashion designers, lifestyle bloggers living in the Czech Republic and discover their own and others’ experiences living in the country.

- Media/Format

Editorial Design, printed and bound magazine.

- Presentation

PDF presentation: should include the general information you have gathered from the past weeks and present it in a visual aspect, rather than texts. You would want to deliver the photographs you’ve taken to speak for itself. “A picture represents a thousand words”.

Exhibition: a long banner for the title, a computer, one desk. Photographs printed and hanging from the ceiling. Photographs are in black and white. 1-2 magazines printed so people can see it physically (more ideas will come when the event gets closer).

- Submission

Due date: approx. week 9-10 with printed final designs

Checklist:

Research

Sketches/ initial designs

Interviews

Visit almost all Praha districts

Visit cities outside of Prague

Design magazine and double-check for any mistakes

Prints magazine, photos b/w, banners, etc.

ON THE ROCKS - model: Ella Wennstrom - photographer: Pula Scala - stylist: Jonathan Ailwood - hair: Vincent De Moro - makeup: Hugo Villard - nails: Beatrice Eni - Harper’s Bazaar India Bride December 2016 - January 2017

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First week of the last semester of University went by so fast and it’ll only go by faster. This week we were supposed to create two briefs, one relating to the DWR thesis paper and another completely your choice of topic for the final show.

The semester, my mentor is Marie. She gave really good feedback after sharing my two briefs with realistic key points. After the first talk, I ended up making a third brief which is much more clear after getting Marie’s approval.

Therefore, I chose the 3rd brief because it’s focused more on what I want to pursue as a career - working in the Magazines Industry. I love Editorial Design and I would like to get an internship in this field.  

Surprise! This exclusively digital, fourth cover features Billie Eilish illustrated by 16-year-old Nastya Kovtun. Read the full profile.

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TED TALK

“Where do your online returns go?“

Clothes being ordered online, being shipped to you and then when you’re not satisfied, you return it with free returns and free shipping. Most of these clothes you return actually ends up in the landfill. 

How can you change it? This system?

- created an app where instead you mail back to the companies, but to someone who might want or need it. 

Inktober Day 18 — Filthy

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Bamboo clothes:

- Naturally absorb moisture from the skin

- Take half the time to dry compared to cotton clothes

- Eco-friendly

Bamboo Shadows with Vertical Line, Atlanta, 2005

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System

Material: Bamboo Fabric

Case study

- Fast-growing grass made as an eco-crop.

- Bamboo construction, homewares, and fabrics

- Sustainability, UV protection, antibacterial

- Naturally organic - needs little water

- Softer than cotton and it’s more like silk

DaeSoo Kim Winter Light From “Listen to the Bamboos”

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Sketch + notes

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Speculative Design is a term that describes methods that propose alternative visions. It can enable divergence between context, beliefs, and methods due to relating to ‘reality’ while giving space to others to imagine the possibilities

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Visited a last-minute second-hand pop-up in Prague 7. It inspired me about second-hand clothing, how you can sell such a cheap price for good use with someone else!

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Happily Ever After - Class Project 

#facingchange

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Visited Vienna, Austria after week 13. A trip needed. 

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Final Packaging for Invisweat

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“For the love of natural fibers“

- cotton is the most common textile material in the fashion industry. 

For the love of natural fibers

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- Fast Fashion (speed and low-cost manufacturing)

- New collections every season from inspired looks/ fashion shows

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The fashion industry is the second-largest polluter in the world, after the oil industry.

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Bamboo plants can grow up to four feet a day. They release up to 35% more oxygen in the air than compared to other trees of the same size. Bamboo grows within seven years and it does not need to be replanted due to its vast root network that continuously sprout new shoots. It helps improve soil conditions and prevent soil erosion. Bamboo fabric is softer than cotton, the texture is more like silk.

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Material: Bamboo

Bamboo is known as the fastest-growing plant and naturally organic in the world. Most bamboo is grown in different locations that are eco-friendly and requires no pesticides or fertilizer and very little water. Bamboo fabric is sustainable.

Late Saturday in the Forest of Bamboo

Small Town Tokyo: Himonya

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“Read more and forget war“

- reminds me that people should read more instead of being on their devices for hours. As in the Penguin Brief, their target audience 18-30 to read more. 

Foyles Bookstore

(I’ve posted something similar before, but I like the pedestrians and the neon books.)

(Carl Mydans. 1939)