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How To Make Your Home Look Like You Hired An Interior Designer

Here at Limelight, we have a lot of respect for interior designers and all of the hard work they put into their designed spaces. It takes a certain eye to be able to pull a room together and make it fabulous and functional, all at the same time.
With that being said, not everyone can afford to hire an interior designer to come into their home, guiding all their design decisions. Some of us actually want to be the one who makes our own design decisions, using our own individual style and preferences.
How can we get the inspiration to take our interiors from boring to beautiful — without the expense of a professional designer?
Let’s look at some tips to help you begin organizing and designing your rooms into a space that, until now, you thought only an interior designer could create. Follow these tips and you will begin to notice your friends sneaking a peek into your phones contact list, looking for the number of your interior designer.
Magazines And Design Websites Are Full Of Design Inspiration
There is a reason for all the avid ‘Pinners’ on Pinterest — people crave an amazing home interior. As most of us have already discovered, decor websites can spark a flame of creativity that we never knew we had.
If you have not already begun to create inspiration boards for your home's decor, then begin now — this is the first step to creating the home you desire.
After hunting and gathering for creating images that inspire you, step back and look at all that you have collected — this should tell the story of your design style. You may be surprised at the style you crave to create.
Color Schemes: Use Three Colors Or Shades
Now that you have a good idea of a style that you hope to call yours, you need to choose a color scheme. This is the tough part. Color is so personal and creates moods within us that inspire. No matter what, choose the colors that call to you. Look at your inspiration boards — what colors are prominent in the rooms you saved?
We won’t tell you what colors to choose, but we will tell you to try for a mix of three colors or shades. One main color for walls, another color for larger accents such as couches and chairs, and then a third color that pops in smaller accessories such as flowers, pillows, and knick-knacks. Remember color is influenced by how much light you bring into your home. Consider using the floor to ceiling windows to enhance your interiors to bring out color too!
Let’s say you choose a color combination of brown, teal and tangerine. A shade of brown would probably be the wall color, teal may be the color you choose for accent chairs or an accent wall, and tangerine could be the color you pull out in pillows and accessories. This formula of three colors works in any combination. Just remember, three is better than one or two, as a room done in one color is boring. Yes, you can have an all-white room but with three shades of white.
Add Texture To Your Home
Equally as important to color, is texture — especially if you crave a single color scheme such as all-white or all-grey. A room at first glance can seem like a single color scheme, but if you look closely you will notice shades within the same color and plenty of texture via fabrics/textiles.
An all-white room may have linen draperies, a plush velvet chair, shiny silk cushions, rattan chairs, and woven baskets, and a nubby cotton sofa with a faux fur blanket tossed on the side. All of these elements add texture and please the eye, creating a warm, rich environment. Design can describe the personality of the owner, so by using textures, patterns and varying colors can bring a dull room into sophisticated with ease.
Consider the textiles that suit your lifestyle. If you have kids and dogs, then you may not want a light cotton sofa, rather a darker leather or mohair sofa may suit your needs. If you crave luxury then consider high-end silk draperies and pillows.
Whatever your style, try to add plenty of texture by adding numerous textiles to your home.
Add Big Statement Furniture Pieces
This is a common mistake most homeowners make — too many small, spindly pieces in one room. A room with leggy chairs, leggy tables and lots of small knick-knacks only serve to clutter the room and confuse the eye.
Instead, try for a room that is well mixed. Have a large sofa, some skirted club chairs (so you can’t see the legs) and then one or two slender armchairs with attractive carved legs (depending on space).
This is just one example, but it gives you the idea of mixing furniture styles and sizes so that the room looks balanced — not too bulky and not too spindly. Even if you are decorating a small apartment there are plenty of decorating ideas to try.
Most designers will recommend that even the smallest of rooms have one large statement piece, such as a large armoire or cabinet. A mixture of big and little is key to a successful design. This rule goes with accessories, too.
Use Trays, Decorative Bowls And Baskets
Designers love to use trays, decorative bowls and sometimes baskets, to arrange collections or loose items that need a home.
For a hint of glamour, try adding a glitzy gold tray to your coffee table, ottoman or side table. On top of the tray, place a pretty candle, a couple of books and a small bowl of colored stones. Little vistas such as this seem frivolous, but they are imperative to a layered, decorated aesthetic.
If you desire a more rustic approach, then try woven baskets in your home. Baskets are fabulous decorative tools that can hide a lot of clutter. Try to create these little niches throughout your home.
You will love how a tray can collect bathroom soaps and perfumes, arranging these everyday items into a piece of displayed art.
Add Flowers To Every Room
Go back and look over all your inspiration boards — what do you see? Do you see flowers or plants in almost every room? We bet you do.
It seems like a simple tip, but adding floral arrangements, live plants and natural items such as vases of shells or rocks, can really add that final touch to your interior design.
There are numerous easy-care plants that you can purchase for your home that will last years if properly fed and watered. Most designers will tell you to avoid fake floral arrangements. If flowers or plants are not what you desire, then try other natural elements such as twigs or feathers placed in a large urn.
Natural arrangements add the final touch to a room — the final touch that says, ‘ An interior designer has been here’.
If you can’t hire an interior designer, you can still have a home that looks like you did. All of these little tips and tricks work together to create a warm, well-designed home. Try adding texture, color, statement furniture and elements of nature to your home today.
If you are unsure of the final outcome or arrangements that you have made, then snap a photo. Pictures of a room will allow you to see the design from a different viewpoint, helping to see if you went wrong somewhere along the way. Remember, it’s your home and you are the one who has to live in it, to create a home that you love — a home that portrays who you are.
Learn more visit website: http://limelight.ae/
Concept Design Customer Experience Design Dubai Architecture Mall Architecture Interior Contractors in Dubai
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Get the show home look: interior designer tips.
Interior Contractors in Dubai
Design Consultants Dubai

Set the scene
Make sure kitchen islands and benches are tidy, clean and clear from clutter, and do the same for the dining table, even if it means having a storage box to sort through later.
Clean as you go
In the kitchen, try and have the washing up done and the kitchen as immaculate as can be with just those items you are using for the cooking of your lunch/dinner. Butlers pantries are a perfect “room” to hide away unsightly items and to de-clutter, especially when unexpected visitors drop in.
Hide it
For general storage, fabric lidded boxes can sit on top of one and other and are ideal containers for all those piles of paperwork and bits and pieces that find a home on kitchen benches. There are some gorgeous lacquer and bone boxes that can sit under a coffee table — they are attractive and decorative but hold the most mundane of household items such as TV remotes.
Blooming marvelous
Bright, freshly cut flowers are always a beautiful addition to a home and an instant mood pleaser.
You can never have enough cushions! Make sure they are feather filled and that they are nicely plump — velvets, plaids, felts and linen are all gorgeous fabrics for decorative cushions — prints and patterns combine to dress up or down your chosen living area, they create mood and bring in added texture and warmth.
With a few makeover shortcuts and tips, your house can be transformed into a display home.
Learn more visit website: http://limelight.ae/
#design#interiors#interiordecor#interiordesign#art#arts#conceptdesign#consultant#designconsultant#creaive#homedesign#homedecor#home#housedesign
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5 Hints for Selecting The Right Painting and Decorating Contractor

People spend ages thinking about paint color schemes, wallpapers and interior finishes such as carpets and flooring but don’t give the right attention to selecting the contractor. You could have the best interior design in place but if you choose the wrong contractor, your dreams can turn into a nightmare. This is particularly the case for commercial painting and decorating. If you are renovating your business, decorating your school or refurbishing a hospital ward you need to be certain that the contractors will do a good job, on time and to budget. These are our top 5 suggestions for helping you choose the right painting and decorating contractor for you:
Check out their reputation A good contractor will have a good reputation. They will have plenty of clients that they are only too pleased to put you in touch with. Find out the contact details for a couple of commercial customers who are happy to be associated with the painting and decorating contractor works. Ensure that your contractor sticks to their promises performs well and leaves a lasting positive memory.
Make sure that the contractor is insured and accredited Ask the contractor to demonstrate their competency to carry out your work. Ensure they have suitable and sufficient insurances in place to be able to carry out your work.
Are they DBS Checked? You can never be too careful. It is never a good idea to let just anyone into your premises. Always make sure that your contractors have the correct clearance to work on your premises.
Do they provide value for money? There is a saying that not a single item exists that can not be made by someone else cheaper. It is always a good idea to get multiple quotations but buyer beware, the cheapest is often not the best. We use quality tradespeople who we would gladly have work in our own homes. We don’t skimp or look for shortcuts. We offer premium services for a really competitive price. Lots of our clients come back to us time and again. Budget decorators can be a false economy. If they do not have the correct insurances, training, health and safety systems, qualifications or experience you could end up with a real messy job. Our team looks after your premises like they were ours. We sheet up properly, we clean up after ourselves and we make sure the job is done properly. Make sure you get value for money out of your contractors, good quality paints and materials and experienced tradespeople.
Do they offer a guarantee? A good painting and decorating contractor will want to leave you smiling from ear to ear from their work. In order to do this, they should offer you a guarantee. If an experienced painter and decorator do a job for you the final finish should be exceptional.
Learn more visit website: http://limelight.ae/
#decoration#homedecor#interiordecor#interiors#homedesign#interiordesigners#design#interiordesign#interiordesigner#art#arts#archtecture#conceptdesign#designconsultant#designer
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How to choose the right commercial flooring contractors.
Interior Contractors in Dubai.

With so many commercial flooring contractors available, and each with different specialties, levels of ability, prices, and skillsets, how do you know who to choose? It is not uncommon for organizations to be burned by flooring contractors who have promised the earth but ending up delivering a project which is well below par, or well above budget. In fact, we have spoken to many people who have experienced this and are, understandably, reluctant to employ a flooring contractor for fear of it happening again.
So how do you minimize the chances of this happening and ensure that your project exceeds your expectations?
Plan your project so all parties understand what is expected
This may sound obvious, but it really helps if you know how you want the project to turn out. Do your research and identify expectations and deliverables that you can discuss with the contractors before getting a quote. Now, nobody expects you to know exactly how the project should be carried out, after all, you are not the flooring expert, but, the more knowledge you have the better for the contractor. A knowledgeable contractor will be able to guide you on the best way to achieve your plan and also point out any issues that you may not have thought of. In fact, be wary of any contractor who agrees to complete your plan without offering any guidance, advice or suggestions. After all, you will be employing them based on their specialist knowledge, not to agree with everything you suggest. Your plan is an outline of what you want to achieve, it is the job of the contractor to provide you with options on how best to deliver your plan.
Set a budget for your project
Now, this is a tricky one… Setting a budget is essential so that you know how much you can spend on a project, but set it too low and you may only be able to employ cowboy contractors! The best thing to do is to carry out research so you have an idea of what the project may cost, before you decide whether you can afford it or not. Once you have an idea in your head of how much it should cost, and how much you can afford to pay, speak to a range of contractors (3 is a good rule of thumb) to get prices.
At this point you will no doubt get a range of prices, and whilst it is tempting to go with the lowest cost, this can be dangerous. Make sure you ask the right questions. Find out why the cost is lower than the other quotes, and how this will affect the quality of the work. Likewise, ask questions about the higher quote and find out how they justify the difference in cost.
Another option is to approach the contractors with your budget price and ask them to detail what they can do within your budget. You will then receive a different set of solutions based on the same price, which is a good way of identifying the different approaches each contractor will take.
Look at previous work carried out by the flooring contractors
This is probably the most important step in deciding who to go with. Do as much research as you can about previous projects carried out by each contractor. Look at their website, do they have a case studies section? Do they provide photos and videos of the projects? Do they include testimonials from their clients? These are all important guides on how they deliver their projects and keep their clients happy throughout the process. A trustworthy flooring contractor will not only include details about who they carried the work out for but will also be happy to provide a reference. So, don’t be shy, ask the contractor for their client’s contact details so you can find out if they are happy with their work. If they are reluctant for you to speak with their clients, this should raise alarm bells.
Choosing the right flooring contractor can no doubt be a headache, especially if you have been burned in the past. Following the tips above will help put you in a strong position when choosing a flooring contractor and help to ensure your project is delivered on time, on the budget, and with a level of quality, you will be happy with.
Learn more visit website: http://limelight.ae/
#design#interiors#interiordecor#interiordesign#interiordesigners#interiordesigner#homedesign#conceptdesign#conceptart#art#arts#archtecture#architecure#designdecor
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Customer Experience Design
Customer Experience Design, Dubai, UAE

A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape. Big Data and analytics enable marketers to formulate these enriched experiences for the more effective lead generation, nurturing, and eventually, conversion as prospects reach the end of the buyer’s journey.
Creating amazing customer experiences is at the top of the priority list for many marketers, a necessity for staying ahead of the competition in today’s highly competitive landscape in many industries. In short, it’s the businesses that knock it out of the park with customer experience management that lead the pack in their respective industries.
With the abundance of information on Big Data, analytics, predictive modeling, and the many other technologies that enable stellar customer experience management, it’s tough to filter through the noise and identify the most valuable blogs and resources to help you navigate the process of creating great customer experiences. We’ve searched the far corners of the web to identify 50 of the most comprehensive, informative, and valuable blogs with up-to-date, spot-on information and research about customer experience management.
Learn more visit website: http://limelight.ae/
#design#homedesign#conceptdesign#architecure#customer experience#customerexperience#interiordecor#interiordesigners#interiors#interiordesign#interiordesigner#interior#arts#art
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The top 5 things to get excited about post-Expo 2020 in Dubai.
Dubai Expo 2020 Projects.

1. The Pursuit of Abu Dhabi’s Economic Vision 2030
Expo 2020 is certainly not the only focus; not by a long shot. The government of Abu Dhabi is deep into a long-term plan for the transformation of the emirate’s economy, which is driven by reducing the reliance on the oil sector as a source of economic activity over time, and a greater emphasis on knowledge-based industries in the future. Knowledge-based industries include tech, medicine, and engineering. As the nation’s wealthiest emirate, the capital’s diversification strategy impacts the whole country.
2. A Rising Happiness Index
One goal we can work toward together: making Dubai the happiest city in the world. Under the Smart City initiative, the government has created a Happiness Index, adopting a science-based approach to measuring, improving, and sustaining happiness for the whole city. The work of building and improving on the index will go beyond Expo 2020, and is a group project the whole city can get behind, because who doesn’t want to be happier?
3. The Launch of District 2020
District 2020 will open on the first day of the Expo, in October 2020, and will serve as the central hosting grounds for the world exhibition until April 2021, where exhibitors will show off their wares and innovations set to transform the 21st century. After undergoing renovations, it will then re-open again in October 2021 as a ready-built community, according to the developers, with 700,000 square feet of residential space (just slightly smaller than Buckingham Palace), education facilities, and green space equivalent to six soccer pitches. The Al Wasl Plaza, the central hub for the Expo will remain and contain a leafy garden under its dome.
4. Dubai’s Even Smarter City
District 2020 will boast smarter tech even after the Expo has wrapped up, with one of the world’s first 5G mobile networks — the fastest wireless connection ever. Dubai’s Smart City is also recruiting companies in tech & innovation to occupy some of the 1.5 million square feet of commercial space allocated to the site. Siemens has already agreed to build a new logistics hub in District 2020, according to CNN.
5. A Brand New Sustainability Pavilion
The pavilion is one of three at the expo, presenting the opportunity to deliver an aspirational message about the natural world, ecology, and technology to a global audience, according to its architects. Surrounding the structure are gardens, winding pathways, and shaded areas. After the Expo, it will be a destination for kids as a hub for scientific exploration and education.
Learn more visit website: http://limelight.ae/
#design#dubaiexpo2020#conceptdesign#homedesign#interiordesigner#interiors#interiordecor#interiordesigners#interiordesign#arts#art#designconsultant#interiordeco
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3 mistakes to avoid when decorating with fabrics
Interior Contractors in Dubai

Soft furnishings can take your interiors to new levels, adding instant color and style. Transforming the look of a room, they can also provide extra insulation and help to reduce noise travel in the home.
Brought in through sofas, cushions, throws, table runners, curtains and ottomans, fabrics come in all different colors and patterns. While it’s great to have options, the variety can make purchasing fabrics for your home a daunting task.
We’ve rounded up the three most common mistakes people make when selecting their home’s fabrics, along with advice on color, texture, style, pattern, and durability, to help you get a few steps closer to creating the interiors of your dreams.
1. USING TOO MANY COLOURS AND PRINTS
Colors establish a room’s mood and help to create a sense of harmony and flow throughout the entire home. However, nailing the balance between different tones and patterns can be difficult so it’s important to first understand the basic color principles to help you mix and match with precision. Too many colors and patterns can make for an overwhelming environment that’s impossible to relax in.
While there are no set rules when it comes to colors and prints, these are a few guidelines that you might find helpful when starting out:
A safe yet effective way to ensure your fabric choices work together is to opt for varying prints in similar shades. To prevent the room from looking overcrowded, ensure you include soft furnishing that is kept clean of busy designs; plain colors will allow patterned pieces to sing.
Another approach is to hero a color and splashes it around the one space. Create contrast with assorted prints and fabric textures, but refrain from going overboard. You can always add in accent pillows or colored vases at a later stage.
Abiding by either a warm or cool palette can be a helpful guideline when considering your colors. If you want to make space appear larger, go for hues that harmonize with your walls. For example, if your walls are white, stick to neutral tones for your textiles. That doesn’t mean it has to be a minimalist palette — you can add points of interest through pattern and texture.
Choosing colors that complement your surrounding decor will create balance and will ensure your fabric won’t be the center of attention. Alternatively, you can choose to highlight a furniture piece by using a vibrant or playful print. It’s all about understanding how to create balance within your space. Warwick Fabrics offer fabric ranges with distinct designthat makes creating your own signature style a lot easier. The Cappadocia range features a modern take on textured weaves and works with many different room styles. The texture will add depth to a room and elevate it to new levels: If you’re looking to give your home a luxe update, opt for fine materials such as silks and leathers. Patterns are a clever way to inject character into your home, but always consider the scale of your room and its objects. Larger patterns are better suited to larger furniture pieces, while smaller prints usually work more effectively on smaller objects.
2. CHOOSING UNREALISTIC FABRICS
When choosing your fabrics, always keep your lifestyle in mind. While you may have your heart set on an all-white color scheme it may not be the best option if you have pets and little ones in the house. Decorative style fabrics may require specific care — unless you’re willing to spend the extra time (and money) on your fabrics, it’s probably not worth investing in them.
For high-traffic rooms, look for harder-working, durable fabrics that will stand the test of time and continue to impress, and reserve specialty fabrics to areas less frequented such as studies and dens. The leather is a timeless style statement that can often endure daily wear and tear, however, it’s important to talk to the experts about finding the right style to cater to your needs. Some high-gloss leathers may require more upkeep than you’re willing to maintain.
With today’s options and technology, there is usually a quality that can give people the look they are after but also suit the application. Fitting seamlessly within all aesthetic styles — sleek, minimalist, traditional — the leather look is now available in all colors and finishes.
With a natural veneer, the leather look is easy to mix and match with other materials: Think linen throws, velvet cushions, and soft-touch weaves.
There are many refined fabrics that have been engineered to withstand liquid staining, pilling, and mold. Designed to be easy to clean and yet still sophisticated in appearance and texture, they can make a great compromise and save you hardship in the long-term. Always be sure to ask about a fabric’s durability before making your selection. Remember, good design is all about hidden functionality.
3. NOT TESTING OUT YOUR CHOICES FIRST
The easiest way to see if a fabric is right for your home and lifestyle is by using swatches. Take swatches home and lay them against one another and work out if your scheme will work with your chosen interior. Test the fabrics in different lighting (in sunlight, with lamps, under your ceiling lights) as you may be surprised by how your color and texture changes in different light exposure.
With a huge range of fabrics, you can spend as much time as you need deciding on your perfect fabrics, and creating the home of your dreams.
Learn more visit website: http://limelight.ae/
#interiors#interiordecor#interiordesigners#interiordesign#interiorstyling#interiordesigner#interiordeco#art#arts#design#homedesign#conceptdesign#homedecor#housedesign#decoration
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14 insider tips for home decorating
Design Consultants Dubai

Decorating your home is not a big conspiracy — whatever your budget, there are quick and easy things you can do to make your interiors sing. From writing a design brief to finding your style — here are some inside decoratingtips to get you styling your home like a professional.
1. HOW TO FIND YOUR INTERIOR DECORATING STYLE
The “Style & Error” technique is a fundamental method of solving problems, including design and interior decorating ones. “Style & Error” means repeated, varied attempts until you find a style that is just right. It can be as unsystematic as you like. Don’t expect this to be a finite or static thing either… the “Style & Error” operation will continue throughout your life.
Each new life phase or new property will force your hand, to somewhat reinvent your ideas on style. This is the ridiculously fun part — embrace it!
2. LAYER YOUR LIGHTING
Great interiors have a variety of layered lighting that can be individually controlled for different times of the day, events or moods.
Most rooms require three types of lighting: general, accent, and task. Ambient or general lighting illuminates a room in a fairly uniform manner.
Accent lighting is used to emphasize a room’s features, such as art and decorative objects.
Task lighting is all about directional and adjustable light sources — think reading lights and study lamps. Try and illuminate most of your room with an assortment of lights and lamps, preferably all fitted with dimmers. And please, enough already with downlights!
3. CREATE A DESIGN BRIEF
Even if you are going to be your own designer it’s important to follow a process. It all starts with the design brief… or perhaps a long wish list. A good design brief should focus on the outcome of the design. A design brief is often referred to as a scope of works.
It includes details on all elements that need to be covered in the project, a shopping list of needs and wants, together with ideas on the budget and timeline.
4. DRAW INSPIRATION FROM A RANGE OF SOURCES
I like to brainstorm all, and I seriously mean ALL my options, from the modest to the deliciously over-the-top. Travel, magazines, journals and trade shows help to keep a designer up to date with new products and materials, and even design ideas.
5. MAKE GOOD USE OF SAMPLES
I love a good sample. A sample pot, cutting, brushout, catalogue. Samples are a very useful tool — at the beginning of a project they represent possible options, a collection of ideas that are worthy of consideration.
The sample becomes a reference for many other materials, too. As the project develops the samples represent a record of selections. Always try and keep TWO samples — one is a “working sample” used to reference colour and texture as the project develops.
The other sample needs to stay in the master file. This sample will enable you to access the all-important code and colour numbers when you need to.
6. TRY BEFORE YOU BUY
Many stores and suppliers will let you take pieces like artwork and rugs homeon “appro”. Rugs and artwork are two VIP “try before you buy” candidates.
I would even suggest that it’s impossible to make a great rug selection without first viewing it insitu. The lovely exception is if you have the opportunity to simply buy what you like and build the perfect room around it.
7. REALLY UNDERSTAND YOUR SPACE
The easiest way to understand the size of a space is mock it up within a large room (or even a shed!). Include the key items of furniture, either by using real pieces or a stack of cardboard boxes to resemble the volume.
Masking tape and chalk can help with this process, too. The idea is to figure out what you need and where you can cheat.
8. CONSIDER FURNITURE AND FLOW
Allow for a generous corridor in a room, making it easy to move around and pass someone. Apply this generosity to the garden path, too.
Study the possible movement patterns on your floorplans — use different colors to track possible routes. Flipping the orientation and configuration of furniture in a room can dramatically improve the experience of how you live within it.
9. SPEND TIME (AND MONEY) ON CUSHION SELECTION
You need more time and disproportionately more budget to get these right. Understand that symmetrical positioning of cushions makes things more formal and structured.
Symmetry tends to work well in bedrooms and lounge rooms, but I would note a preference for keeping this look in the bedroom. Symmetry often means fewer cushions so this can be used as a strategy to manage budget constraints.
Random cushions need more “Style & Error” testing (see point 1) than just about any other item.
Cushion colors need to relate to something else in the room, but beware of the “perfect match” — this can easily go wrong. Play with pattern, but do try to work within just one or two same color palettes.
patterns can either be a similar scale or a balanced mix — just make sure you throw in a couple of low-key options or block colors so the eye has somewhere to rest.
Finally, play with the shape too; larger cushions should be placed at the back, and layered forward to create a mix.
10. UNDERSTAND THAT CHAIRS ARE TO INTERIORS WHAT SHOES ARE TO FASHION
You know what they say about shoes: they will make or break an outfit. It’s the same with chairs. Think of them as accessories. They are the perfect design tool to add sass to any interior.
It’s sensible to play it safe on really big-ticket items like sofas, rugs and dining tables but chairs can defy the rules. Let loose. Fake fur, animal prints, velvet, vintage leather… Just remember that a chair has to be comfortable.
11. KNOW THE SECRET BEHIND GOOD CURTAINS
Please order full-height curtains only — and do take the rod or track right to the ceiling. Better yet, conceal the track inside a recessed pelmet.
12. CUT THE CLUTTER, CRAP AND CHAOS
Everything you own will be better for it. And so will your mental health. Go through your house, room by room, and seriously remove the crap. Keep only things that are both functional and beautiful.
This is the single biggest thing you can do for your home and the really great news is you can usually do it in a day (OK, maybe a week). If you don’t know where to start, take everything out, bar the basic big-ticket furniture items, and “interview” all the other items before they gain entry back into the room. “Do you really belong here?”
13. IF YOU WANT GOOD STORAGE, PLAN IT
Be space-aware and “use” all the unused spaces. For lovers of books, magazines, ceramics, guitars, CDs, DVDs, kitchen accouterments, say hello to joinery.
Joinery has gone viral and is inspiring household displays around the world. Joinery, bookshelves or storage display units can be designed to fit precisely what you need them to.
14. GET SOME EXTRA FABRIC WHEN ORDERING YOUR DREAM SOFA OR CHAIR
Always order an extra 3 or 4 meters of sofa fabric — this is your insurance policy. The fabric will be in the same dye lot as your original order which means should the unthinkable happen you will be able to recover a couple of large base or back cushions.
If you have pets, order enough of your sofa or chair fabric to make a throw-style blanket to cover the sofa or chair. This can live on the sofa day-to-day and be whipped off at a moment’s notice to reveal nice clean hair-free furniture.
Learn more visit website: http://limelight.ae/
#interiordesigners#interiordesign#design#interiordesigner#designer#designconsultant#conceptdesign#homedesign#homedecor#arts#art#creativity#home#homedeco#housedesign
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6 Decorating and Remodeling Tips From a Top Interior Designer Dubai.
Interior Designer Dubai

1. Determine Your Style
How do you want a space to feel? Here’s a trick to help you hone in on your style: take a look at your closet. Do you prefer tailored pieces or do you prefer looser and more comfortable items? Do you gravitate toward certain colors or patterns? Another way to help you determine your style is to think of keywords that define how you want a space to feel. Traditional, formal, elegant? Playful, humorous, inviting? Monochromatic, streamlined, modern?
Take note of design inspirations in every facet of life. I often use these as a starting point to discuss with clients when I’m hired to help them design the interiors of their homes. Recall a hotel in which you’ve stayed or restaurant in which you’ve dined that particularly struck your fancy. Perhaps it was a minimal interior from your trip to Japan or a clubby bar in New York furnished with worn leather chairs.
2. Figure Out What You Don’t Like
It is a lot easier for people to express what they do not like. By putting dislikes into the equation, we can eliminate some things and narrow in on others. For example, a bold large-scale print might remind you of something in your childhood that you do not want to see in your own space. Or a wingback chair might bring back memories of being sent to time-outs for pulling your sister’s hair. Likewise, a certain color might evoke feelings of a past design trend that you aren’t eager to repeat. These memories and reactions are very personal and individual, but also define our tastes.
3. Build Around Your Space
Space planning, which impacts scale, is essential. People often use furniture that is too large or too small for space. I like to blame a certain retail company for the large-scale furnishings that saturate interiors today. Build around the furniture that you actually have space for. Think about the balance of a space. For larger rooms, consider establishing zones for different activities: a seating area that is conducive to conversation; another area for television viewing; a work area with a desk or table for projects or games. Even though I love symmetry, you can make things feel too contrived when you make everything symmetrical. Think about the visual weight and distribution to balance out space. Proportion and scale are key to any design.
4. Sample Your Paint
Paint selection is one of the most important and cost-effective decisions you can make. Proper paint choices harmoniously connect spaces. Consider the house as a whole. You risk creating disjointed rooms if you paint one room at the time. Take into account how colors affect our mood. Some colors make people feel happy, calm or even agitated. I have been known to paint interiordoors a bold black for a contrast against crisp white walls.
Sample actual paint colors on your walls when looking at options. Observe them in natural light, morning light and at night. Often a go-to color that worked well for one project will not work for another. What might work at your friend’s home might not work at your home. The chips at the paint store are a helpful starting point, but what looks good on paper might not translate into your interior. With white paints, try a handful of different hues on the wall and pay special attention to the undertones. They can have touches of pinks, blues or yellows. The outside surroundings strongly affect the temperature of the light. The vegetation and the sky can create reflections of greens and blues on your interior walls.
5. Mix High and Low Price Points
Pedigree doesn’t necessarily mean better (whether it be art, furniture or dogs). Consider an “unknown” artist or designer and buy based on shape, comfort and how the art or furniture works for you and your needs. The most humble objects can have the most soul and be the most beautiful thing in a room. Do not be afraid to mix high and low price points. Not everything must be precious to be important. The opposite can be said with splurging on something that you really love.
6. Start From the Ground Up
Design can be overwhelming. People often want to know where exactly to start. For any room, I usually suggest that you begin from the ground up: Decide on the floor covering. It doesn’t matter if you want or have hardwood floors, area rugs, tile, stone or wall-to-wall carpeting. Thinking about your floor first will dictate how other pieces are layered in the space. If you select a neutral tone or natural fiber without a lot of pattern or color, you have more options with colors or upholstery. If you start with an antique rug, you can draw colors from the rug to formulate a color palette. It is important to plan these things in tandem, otherwise, you end up with the circus effect: too many things going on without space as a whole functioning in unison. Starting with a sofa or upholstered chairs limits your style immediately. There is more flexibility with something like an area rug with dozens or even hundreds of possibilities. This is where you have options and can then start to layer pieces. It is a much easier approach to make your final floor covering decision first and then layer.
Learn more visit website: http://limelight.ae/
#interiordecor#interiordesigner#interiordesign#interiors#interiordesigners#interiordeco#homedesign#homedecor#homedeco#housedesign#arts#creative#architecure
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What does “brand” really mean and what is the difference between brand strategy, marketing strategy.

Difference between brand strategy, marketing strategy.
Even the most seasoned marketers sometimes get the brand terminology wrong. On the one hand, some terms are incorrectly used interchangeably (e.g., brand strategy and communications strategy), on the other hand, some concepts are being unnecessarily differentiated (e.g., brand strategy and brand positioning).
In today’s post, we make an attempt to clarify the most essential brand strategy-related definitions and explain the difference between the most commonly confused terms.
Brand vs. logo
Probably the most common misconception, in particular among people that are not brand or marketing professionals, is that brand is the same thing as the logo (or visual identity in general). Even Investopedia defines the brand in such a narrow way.
This is particularly dangerous (and not particularly uncommon) when senior management in an organization has such an understanding of their brand. This could lead to a number of bad business decisions being made, like assigning inadequately low budgets to brand building or relying only on the marketing team to drive the brand’s performance.
Our favorite definition of a brand is that coined by Amazon’s CEO, Jeff Bezos: “Your brand is what people say about you when you’re not in the room.” The reason why this explanation is so accurate is twofold
Firstly, it assumes that brand is created by the entire experience your company delivers — from big things like your products, people, processes, your company’s values, pricing policy, visual identity, and tone of voice, to smaller details like your leaflets or how you answer the phone.
Secondly, it highlights the fact that what ultimately matters is what other people (your consumers, shareholders, employees etc.) think about your company and your products, not what you say.
In other words, whatever you do as an organization, you are building a brand. Every single activity contributes to your brand’s equity and influences the opinion people have about your business.
Brand strategy
vs. comms strategy vs. marketing strategy.
In the simplest terms, brand strategy summarizes what your brand stands for.
The brand strategy can be captured using one of the popular positioning models (we wrote about them here), explained in a form of brand guidelines or simply described in just a few words. The form doesn’t matter as long as the content is understandable to all employees and easily applicable.
Who you are as a business and how you position your product is a high-level strategic decision. Therefore, at the most brand-centric companies, brand strategy constitutes part of the business strategy. What that means in practice is that brand strategy is being brought to life via all functions in the organization, including product, marketing, legal, technology, HR and others. However, even though the implementation of the brand strategy should be a company-wide effort, most frequently it’s the marketing department that is responsible for defining and executing it. As a result, marketing and brand strategies often get confused.
While the brand strategy should be a starting point for any marketing strategy, the scope of the marketing strategy is much wider. Marketing strategy focuses on how the brand can be brought to life via product, price, communication, and distribution (4P) in such a way that it will directly or indirectly generate revenue for the company. For different types of organizations marketing strategy means something different, but a commercial aspect of it is absolutely key. A marketing strategy which doesn’t help the company’s top line should always be questioned.
Communications strategy constitutes part of the marketing strategy. It defines the key messages of the brand, key audiences (e.g., end users, influencers, consumer press journalists, etc.) and key communications tools and channels. Surprisingly, in many companies, comms and marketing departments are two separate entities, which often leads to working in silos and consequently, brand inconsistencies.
Ideally, the brand strategy should stay the same for years (e.g., Nike’s and Coca-Cola’s brand strategies have been the same for decades), while the comms strategy might change more frequently as the market evolves.
Let’s use Evian as an example to clarify the difference between brand, marketing, and communications strategies.
Evian’s brand strategy positions Evian water as a source of youth.
Its marketing strategy (for a particular period) focuses on widening the brand’s target audience and exciting younger generations about the brand via a number of activities, including comms.
Its communications strategy is based on the main message “Live young”, which in the past was mostly executed through TV advertising and more recently via more contemporary channels such as Snapchat or Instagram.
Brand strategy vs. brand positioning
These are the same concepts. However, some people use the term positioning, when describing the brand’s “position” in relation to its competitors. For example, if Coca-Cola is a timeless brand standing at the emotional level for optimism and happiness, Pepsi is into the here and now, focusing on younger people and promises of fun. Again, we at BrandStruck use these terms interchangeably.
BrandStruck is the only online database of brand strategy case studies. This is a tool that is dedicated to brand and marketing professionals, allowing them to better understand the positioning of the world’s most admired brands, the similarities, and differences between them and to learn more about certain categories.
Learn more visit website: http://limelight.ae/
#brand#branddesign#design#homedesign#housedesign#interiordesigners#interiordesigner#creative#arts#interiordecor#conceptdesign
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Gorgeous Shiplap Ideas.
Interior Design Dubai, UAE.

There’s a reason shiplap has been a fixture on the interior design scene for a while. There’s just something about this material that brings a clean and desirable look to any space. Plus, it fits nearly any design that you could dream up. Don’t believe us? Keep scrolling.
What to consider before putting
shiplap
on the walls
Shiplap as a finished product looks great, but it’s not the simplest project in the world to undertake. With that in mind, we’ve listed a few considerations for you to mull over before you go about trying to recreate these looks yourself. They are as follows:
Board Type: Not all boards are created equal. There’s real shiplap, which can be found in older homes and lumber yards but is very expensive to buy. Then there are tongue and groove boards, which fit together as the name suggests and can be purchased at your local home improvement store. Or you can consider plywood, which is the most affordable option but lacks some of the detailing found in other options.
Gap Size: Traditional wisdom states that you should leave a gap the size of a nickel in between boards. However, you can use spacers from a local home improvement store to shorten or widen the gap as you see fit.
Paint Color: Not all shiplap has to be white. Think about painting it a dramatic color to make a big statement, especially if you’re using it as an accent wall or focal point.
Pro vs. DIY: Putting up shiplap is no easy task. It requires cutting boards to size, making sure they’re level and accounting for corners. It’s up to you to decide if you’re up for the task or you’d rather bring in the pros.
Learn more visit website: http://limelight.ae/
#conceptdesign#homedecor#homedesign#housedesign#interiordesign#arts#creative#interiordesigners#designconsultant#homedeco#design
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7 Ways to Stick to Your New Build Budget.
Interior Design Dubai.

Making the decision to build instead of buying a home is the easy part. After that, the real work starts. Working with your builder to choose plans, finishes and overall budget can test your limits, but it’ll ultimately get you exactly what you want. Of course, what makes sense on paper doesn’t always work when it’s time to break ground. Unplanned setbacks, sudden changes, and fluctuations in the building market can derail even the best-laid new build budget.
If sticking to your new build budget is a concern, start planning before you ever spend a dime. A little creative budgeting and a lot of foresight ensures that you’re able to build your home without ending up in the poorhouse. Here’s how.
1. Start by categorizing
One of the easiest ways to blow a budget is by simply failing to plan. Your contractor will assist you in working out your numbers, but educating yourself helps you stay in the ballpark. Start by creating categories of the biggest costs, like land costs, exterior costs and interior costs. Then use a spreadsheet to track the various subcategories for each heading. This helps you identify costs that may have slipped your mind (don’t forget the price of moving!) and understand the bulk price for each major category.
2. Create a contingency fund
Never in the history of homes has a build been completed exactly as planned for exactly the amount planned. Speedbumps along the way slow you down and may also be expensive. Whether it’s an unforeseen land issue, bad weather or a change to some of your original finishes, time is money. Always keep a contingency fund for the things you couldn’t have planned for. A good rule of thumb is to multiply the budget your contractor gives you by 1.5, keeping the excess available so you have a safety net throughout the build.
3. Stop scope creep
A couple hundred dollars here or there might not seem like a big deal, but scope creep can completely blow your budget. Scope creep refers to small, incremental spending that drives up the overall cost of your build. It’s when you opt for nicer finishes without plugging the new cost into your budget or authorize your builder to spend a little more on paint than you’d planned. Once you have your budget set, stick to it.
4. Choose to splurge
There’s nothing wrong with a few pricey features in your home. But making a conscious choice to splurge on select treatments or rooms in your home means budgeting for them ahead of time. When you allow yourself to upgrade the important stuff, being more budget-friendly in other areas is more manageable. What’s more, a few personal splurges makes you feel more satisfied when it’s time to move into your new home.
5. Opt for functionality first
When choosing where to budget your money, make sure to adopt a “functionality first” mindset. Spending more on a high-quality water heater, for example, might not seem all that exciting, but it’s an investment in the future of your home. Remember that aesthetics change, but the quality behind your walls will always matter. You can always repaint your living room or swap out your cabinet hardware, but a cheap furnace can cause you years of expensive repairs.
6. Track your new build budget
A budget is a lot like a diet: Sometimes, you don’t even realize that you’re blowing it. Tracking your spending is the best way to identify areas where you can improve and where you might be spending too much. If you’re old-school, a paper planner or notebook is an easy way to jot down purchased items. Or download an expense tracking app on your smartphone and upload your receipts.
7. Add sweat equity
When push comes to shove, the best investment you make in your home is your own sweat and tears. Sweat equity is smart because it saves on labor costs and construction management premiums. While you should definitely leave the complicated stuff to the pros, getting a little paint on your clothes can help if you’ve overspent in other areas. Focus on your strengths and put some of your own work into the process and you’ll save big on your final price tag.
Keeping your new build budget low doesn’t have to be a strain, but good planning will reduce some of the stress. If you feel like you’re veering off-budget, some restraint and a few adjustments can help get you back on track. Just remember that you’ll be paying for your home for years to come, so the choices you make now will definitely affect the way you feel about your new place later. Careful categorization and good communication with your builder means you’ll love the end result.
Learn more visit website: http://limelight.ae/
#interiordecor#interiors#interiordesigners#design#homedesign#housedesign#art#building#archtecture#designconsultant#builders#interiorstyling#creative
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6 Expert Hacks Our Interior Designers.
Interior Design Dubai

When it comes to home design, we love a good mood board, and we’re all for collecting inspirational images on Pinterest, but nothing can replace the ease of working with an interior designer when you want to see a room come together fast (and on a budget!)
Here’s why: our designers have access to the best pricing–thanks to Limelight Creative Services longstanding relationships with all the best retailers and wholesalers–and they have years of experience in creating spaces that are deeply personal to their clients.
With this in mind, we asked a few of our favorite designers if they would be willing to spill their best design secrets; the hacks they use time and again when they want to do a quick room makeover.
Focus on a Focal Wall
Interior designer Limelight suggests honing in on one or two areas in your space. Love color? Paint one wall your favorite color and let everything pop! Love texture? Create a statement wall with some appeal. “Wood strips from your local home improvement store, wallpaper with some texture and fake brick paneling can enhance your room and make everything look richer,”.
Consider New Coffee Table Accessories
“Pick a great tray that is a different material than the table and fill it with a succulent, coffee table book, and decorative items,” said Limelight an interior designer from Dubai, UAE. “Use different heights and textures to give a layered look.”
Slipcovers and Pillows are Your Friends
Your red floral sofa may be too busy for the room and might be throwing everything into disarray. So, Limelight suggests opting for a neutral slipcover and injecting personality with fun, colorful pillows. “Pick up on the wall color, the rug or even the artwork,”. “Mix patterns and go crazy! My formula is typically a pattern, a solid and a geometric. Keep the colorways somewhat cohesive and you’re in business.”
Create a Professional-Looking Gallery Wall
Limelight suggests incorporating your art, family photos, and hanging plates and other cute knick-knacks from around the house. “This is a super easy, inexpensive way to fill up a wall,”.
Buy a New (And Probably Larger) Rug
One major design mistake is buying a rug that’s too small for your space. your carpet should go underneath the furniture pieces, at least the front legs. “If it’s floating out in the middle, it’s making the room look smaller and choppy,”. “You can ground the space with a nice, new, big rug.” A Seagrass woven look or soft, patterned rug.
Shop Your
Home
it’s important to take stock of what you already own before making a fresh start. “Take a second look at pieces you might have hidden away in a closet or rearrange pieces from other rooms in a new space to make them feel different and updated,”.
Learn more visit website: http://limelight.ae/
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Let These 14 Stunning Built-In Ideas Inspire Your Next Home Improvement Project. Interior Design Dubai, UAE.

If there’s one architectural feature that everyone loves, it’s built-in furniture. Whether we’re talking about classic bookcases, a modern entertainment center or a cozy window seat, these features always turn out to be equally eye-catching and functional. What more could you ask for in your home design? The next time you’re itching to take on a home improvement project, look no further. We even have 14 gorgeous built-in ideas to give you some inspiration. Look these over and we promise that you’ll have an idea for a built-in of your own.
What to consider when adding built-in furniture
Built-ins are a coveted architectural feature for a reason. Though the finished product is nearly always worth the effort, the building and installation process can require a large investment of time and money. With that in mind, if you’re adding one of these features, you’ll want to make sure that you go into it with a well-thought-out plan. Here are a few considerations for you to keep in mind as you consider built-in ideas:
Placement: This may sound self-explanatory, but it’s so important it warrants mentioning. Once your built-in is in place, you won’t be able to access the area behind it easily. Double check to make sure that you won’t be blocking any vents or doorways before installation so that you don’t run into problems later on.
Shape: Yes, classically, these pieces are either rectangular or square. However, these days, people are thinking outside the box and giving their built-in furniture angles to create a more modern look.
Storage Configuration: It’s best to have an idea of what you intend to store in the furniture before you get started with the building process. That way, you have a better idea of what type of storage is needed.
Construction Method: Yes, there are ways to go DIY, but if it’s at all possible, we recommend hiring a contractor for this one. Putting something new within an existing space can get tricky, especially when you have to work around the angles of the room. It’s worth it to have someone experienced at the helm.
Architectural Details: Though the built-in furniture is going to be a new addition to your home, it shouldn’t feel that way. Make sure you (or your contractor) include a few architectural details that will help this piece blend in with the rest of your home. Ideally, it should look like it’s been there all along.
Learn more visit website: http://limelight.ae/
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Architectural Designer Dubai, UAE.

Architectural Designer Dubai
visit website: http://limelight.ae/
The techniques of architecture in the sense that they will be considered here are simply the methods by which structures are formed from particular materials. These methods are influenced not only by the availability and character of materials but also by the total technological development of society, for architecture depends on an organized labour force and upon the existence of the tools and skills necessary to secure, manufacture, transport, and work durable materials.
The evolution of techniques is conditioned by two forces. One is economic — the search for a maximum of stability and durability in building with a minimum of materials and labour. The other is expressive — the desire to produce meaningful form. Techniques evolve rapidly when economic requirements suggest new expressive forms or when the conception of new forms demands new procedures. But they remain static when architects avoid the risk of pioneering with untried and possibly unsuccessful methods and depend instead on proved procedures or when the need for the observance of tradition, for the communication of ideas, or for elegance and display is best fulfilled by familiar forms.
The ultimate purpose of building techniques is to create a stable structure. In mechanical terms, structures are stable when all their parts are in a state of equilibrium, or rest. Walls and roofs can buckle, crack, or collapse if they are not properly designed. These movements are caused by forces that tend to push or pull bodies in a given direction. Forces acting on any member (part) of a building are, first, its own weight and, second, the loads it carries, principally from other members but also from persons, furnishings, wind, etc. Their action encounters a reaction in opposing forces that hold the member in place by resisting at its joints. These forces may be active in all directions, and they must be balanced for stability. They tend to crush, pull apart, and bend the member — in other words, to change its size and shape.
Within the member itself there are forces, too, that tend to resist any deformation. They are called stresses, and they vary according to the strength of materials and the form of the member. The kinds of stress under consideration are compression, which resists crushing; tension, which resists pulling apart; and bending, which occurs when one part of a member is in compression and the other is in tension. A column is put into compression by the loads it carries; in a trussed roof the piece that forms the base of the triangle is put into tension by the outward-pushing forces in the sides; and a lintel or beam (the member that spans a space) is put into bending by loads and forces that push down on its top and encounter a reacting force at its ends. Some materials are strong only in compression (e.g., stone, brick, cast iron, concrete) and others in tension as well (e.g., wood, steel, reinforced concrete), so the latter are more efficient in resisting bending forces.
Finally, the stability of the total structure whose single members are all in equilibrium is achieved by diverting the loads from all of them downward so that they may be resisted by the upward-supporting forces of the ground.
Techniques will be discussed in terms of the characteristics of building materials and the methods by which they are used in architecture.Visit website: http://limelight.ae/.
Materials Stone In most areas where stone is available, it has been favoured over other materials for the construction of monumental architecture. Its advantages are durability, adaptability to sculptural treatment, and the fact that it can be used in modest structures in its natural state. But it is difficult to quarry, transport, and cut, and its weakness in tension limits its use for beams, lintels, and floor supports.
The simplest and cheapest stonework is rubble; i.e., roughly broken stones of any shape bounded in mortar. The strongest and most suitable stonework for monumental architecture is ashlar masonry, which consists of regularly cut blocks (usually rectangular). Because of its weight and the precision with which it can be shaped, stone masonry (in contrast with brick) does not depend on strong bonding for stability where it supports only direct downward loads. The entablatures (the upper sections of a classical order that rest on the capital of a column) of an ancient Greek temple, for example, were bonded by small bronze dowels. But the weight creates problems of stability when loads push at an angle; stone vaults and arches require more support and buttressing than equivalent forms in other materials.
The best stone (and brick) bonding is that in which blocks are placed so that the vertical joints in one course are not above the joints in the courses above and below, since the stone resists deformation better than any bonding material. Many stones are strong enough to provide monolithic supports (columns and piers) and beams (lintels), and in some styles stone slabs are employed even for roofing (ancient Egyptian temples, early Christian basilicas in Syria), but this roofing requires so many columns that unvaulted masonry buildings are almost always combined with floors and covering in wood. Stone has been consistently used for building since the Stone Age, as exemplified by Stonehenge, in England. Although it has generally been replaced as a structural material by cheaper and more efficient manufactured products, it is still widely used as a surface veneer for its practical and expressive qualities.
Brick
Brick compares favourably with stone as a structural material for its fire- and weather-resisting qualities and for the ease of production, transportation, and laying. The size of bricks is limited by the need for efficient drying, firing, and handling, but shapes, along with the techniques of bricklaying, have varied widely throughout history. Special shapes can be produced by molding to meet particular structural or expressive requirements (for example, wedge-shaped bricks are sometimes employed in arch construction and bricks with rounded faces in columns). Bricks may be used in construction only in conjunction with mortar, since the unit is too small, too light, and too irregular to be stabilized by weight. Each course (or layer) must be laid on an ample mortar bed with mortar filling the vertical joints. The commonest ancient Roman bricks were cut into triangles and laid with the base out and the apex set into a concrete filling that provided additional strength. Rectangular bricks are bonded either as headers (short side out) or stretchers (long side out). Standard modern types provide a ratio of width to length of slightly less than 1:2 to permit a wide variety of bonding patterns within a consistent module, or standard of measurement. Brick, which has been used since the 4th millennium BCE, was the chief building material in the ancient Near East. The versatility of the medium was expanded in ancient Rome by improvements in the manufacture of both bricks and mortar and by new techniques of laying and bonding. Employed throughout the Middle Ages, brick gained greater popularity from the 16th century on, particularly in northern Europe. It was widely used in the 20th century, often for nonbearing walls in steel frame construction.
Wood
Wood is easier to acquire, transport, and work than other natural materials. All parts of a building can be efficiently constructed of wood except foundations; its disadvantage is susceptibility to fire, mold, and termites. The strength of wood in both tension and compression arises from its organic nature, which gives it an internal structure of longitudinal and radial fibres that is not impaired by cutting or long exposure. But like all organisms it contains moisture and is not uniformly strong, so it must be carefully selected and seasoned to prevent warping, splitting, and failure under loads. Wood is used in building both solid and skeletal structures. The principal solid system, called log construction, is employed when only primitive cutting tools are available. Four walls must be built up together in horizontal layers of single hewn or uncut logs and jointed at the corners. The stability of the log building depends entirely on the mutual support of the walls, and the method is suitable only for simple structures of limited size. The skeletal system requires precise cutting and shaping of lumber. It provides a rigid framework of jointed or nailed members independent of the walls, which are attached to the exterior and interior surfaces after completion.
Almost all masonry buildings of the past had wood floors and coverings, since wood is the lightest, the most practical, and the most inexpensive material for spanning spaces.
The monumental architecture of the West has typically employed materials rarer than wood for expressive purposes, but the history of wood construction can be traced consistently in China, Korea, and Japan and in the domestic architecture of northern Europe and North America. Wood continues to be used in a growing number of techniques and products: heavy framing systems with compound beams and girders, interior and exterior facing with plywood and other composite panels, and arch and truss systems with laminated members that can be designed to meet particular structural demands.
Learn more visit website: http://limelight.ae/
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Concept Design, Dubai, UAE

visit website: http://limelight.ae/
Concept Design
ADVERTISING / PROMOTION
Media planning and buying, launching targeted campaigns and maintaining company branding are all key components of any successful business. Larger corporations have internal departments to handle this work. We have been able to bring this level of professional service to companies of all sizes and budgets. We listen to our clients closely, gain a thorough understanding of their business and objectives, then work to build profile and profit.
BRANDING / IDENTITY
Most companies rely heavily on their brand and image to convey the qualities of their business. It should reflect who you are, what you do, and make a connection with your customers. Most imporatantly, it should be executed properly and delivered effectively throughout all of your communication efforts. At Concept we have over two decades of experience in strengthening the images of businesses of all sizes and across all industry types.
ILLUSTRATION
Sketches, renderings, computer illustration, 3D images and animation. We can provide a variety of styles to illustrate your next project. Our clients have used our illustration services to plan and pitch projects to gain interest and investment. Other clients have had us create animations to show function of equipment and operations.
Learn more visit website: http://limelight.ae/
#conceptdesign#art#creative#interiors#design#architecture#love#planning#signage#multidisciplinary#fashion#home#homedecor#decoration
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Interior Design Dubai, UAE

visit website: http://limelight.ae/
Interior Design Dubai
10 Clever Interior Design Tricks to Transform Your Home.
Whether you’ve just moved or are looking for a quick, little home pick-me-up, or perhaps something more significant, there are some well-known interior design tricks that designers employ that you too can easily do with minimal effort and cost. Sometimes the smallest things make the greatest impact. It could be the addition of a mirror, a painting, a lamp or even a plant. Maybe you want to soften your walls, brighten a room, or add some warmth to your living space. Take a look at these clever design tips and see how they can inspire you!
1. Paint smaller rooms in softer, lighter colors to help make the room feel larger.
The living room above is a great example of how to maximize a small living space. A room of this size has the tendency to seem cramped, but the large windows, light colored walls and ample use of mirrors not only reflect the natural light pouring in from the doors and the windows but the use of mirrors also gives the optical illusion of space, making the room seem larger than it actually is. Conversely, darker colors will make a room feel smaller. Even with the abundance of natural light and the strategic placement of the mirrors, this room in a darker shade would have a more boxed-in feel to it.
2. Use decorative mirrors to add instant light to your living space.
As seen above, mirrors can also be used to make a small space feel larger. For larger rooms, or any room with a more limited amount of natural light, mirrors placed directly across from the windows, will add instant light. Decorative mirrors can also be used in lieu of art to fill empty wall space. Large or small, mirrors add light and dimension to your living space.
3. Mix it up. Mix up patterns and textures. Mix up old and new, expensive and inexpensive.
There’s nothing wrong with placing family heirlooms alongside your modern couch. All good interior decorators will tell you that the most important aspect to decorating your home is that it reflects who you are, your personality and your style. The antique Chippendale desk that was your grandfather’s tells a story. It tells the story of your past. The modern couch you fell in love with and simply had to purchase also tells a story, your present story, and there is no reason why the present and past can’t co-exist beautifully together. The same can be said for art. Now you might not want to place a painting by Salvador Dali on the same wall next to a Monet, but there’s no reason why they can’t be in the same room together. With fabrics whether it be furniture, rugs or pillows, varied colors and patterns can bring warmth and texture into your living space.
4. Slip into something a little more comfortable!
Slip covers often get a bad rap but they are truly wonderful things. They can serve as a means of changing your furniture’s look to reflect the seasons. These easily removed coverings allow you to have a sophisticated look without constantly worrying about people dirtying or spilling on your furniture. Slip covers are ideal for rooms used frequently by children. Above the white slip-covered couches gives the air of a casual, comfortable, easy yet sophisticated elegance.
5. Wicker baskets
Wicker baskets are an economical and elegant way to add storage to any room. Baskets can be used to store and display books, architectural and decormagazines, toys, towels and blankets to name a few. Place a couple of small wicker baskets on the counter-tops in your kitchen to beautifully display and store your fruit and vegetables.
6. Use what you already have to decorate.
We all have items in our possession, probably packed up in boxes somewhere and haven’t given them a second glance. Your home needs some accessories. Instead of running to the store, take a good look at what you already have. Trays, wooden, acrylic, metal or silver can be placed on top of luggage racks, tea carts, trunks, bedside tables and coffee tables for extra texture and dimension. Arrange candles on them, frames or pile books on top of them. Plates can be hung to create wonderful wall art. Art from children’s books can be framed and hung in nurseries, children’s rooms or their bathrooms. You will be amazed at what you can do with what you already have!
7. Add a hanging pot holder to your kitchen.
Kitchens are meant to be warm and inviting. We spend much of our time in them whether it be for preparing meals, serving meals or entertaining. A hanging pot rack is useful elegance. Kitchens are meant to feel as though they are in constant use and a hanging pot rack certainly makes one feel this way. In addition to looking so wonderful, (there are many sizes and styles available) additional cupboard space below is now freed up to store other items. Seldom has anyone complained of having too much storage.
8. Go green.
Add plants to your living space. Add them to every room, small or large, few or many. Plants are an inexpensive means to accessorizing your space and adding color and texture. Not only are plants beautiful but many can clean household air and balance humidity. They can absorb pollutants and remove harmful gases from the air. No home should be without these wonderful greens!
9. Paint or wallpaper your bookcases.
This instant pop of color will brighten and re-energize any room! It’s amazing how something so simple as a coat of colorful paint can instantly energize and transform your space. This built-in bookcase would be simple and ordinary without the bright blue interior. Perhaps the simplest and most inexpensive way to transform a boring space is to apply a coat of paint somewhere unexpected. Bookcases are an ideal place to start because you don’t need to paint a large area. Other fun places to add a pop of color include painting fireplace mantels, the insides of closets, hallways and ceilings.
10. Use area rugs to soften hardwood floors.
Throw rugs give warmth and can add great texture, color and personality to your living space. Hardwood floors are beautiful and easy to maintain but they lack the comfort that carpeted floors offer, especially in the cooler months. Area rugs can add fun and functionality to your living space. Use several of varying patterns and fabrics together to showcase your character. Or add several rugs of the same pattern and fabric, or different textures but the same color. The possibilities are endless. You can change your area rugs to reflect the seasons using warmer tones and fabrics for cooler months and lighter ones for the warmer days of the year. There are many lovely cotton, washable area rugs which are ideal for those homes with children. There really is no reason why a home with young children cannot also be a stylish one.
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