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What is SEO - Myth or Reality? Some Applying for grants Search Engine Optimization

What is SEO? Perhaps you have though about what you're attempting to achieve with search engine optimization, and everything you were doing with your website to achieve it? Perhaps you have never wondered if there have been better ways to get to where you want to be as a result of SEO? I've - frequently. And I have looked closely at what I am doing with my website and whether it improves it. Actually, it is not your site that your have to optimize, but each individual website. I have come to the conclusion that as Google, specifically, make changes to their requirements in order that you obtain a higher listing - or listed at all for that matter - the less I must do to optimize my website. In fact, when I look closely, what I really do in SEO these days is simply common sense, and what I will be doing is to design my site to the benefit of my customers. I have had people write to me proclaiming to be SEO experts and criticizing my bad HTML. 'Crap' it was called by one, yet my website with 'crap' HTML is higher in the search engine listings that theirs. Perhaps they can not find the right keywords, however they are the experts.

So HTML isn' SEO Lincoln . We have been told that Meta tags are no more important. Just what exactly is left? Making certain each page's title is equivalent to the keyword it really is written round - well, that is just common sense. That is what I would do anyway, so that my visitors would know very well what the page was about. I should also put these in H1 tags. Ok, that's simple to do. Nothing mystical there. What else? Oh, yes. The keyword density. Surprise, surprise, the perfect would be to have your keyword once in the initial 100 characters and again in the last paragraph of a full page with 400 - 500 words. Any longer words than that, then put it in once again. Don't believe anybody that lets you know that you must have 1% - 3% keyword density. That means 5 - 15 keywords in a 500 word page! That's old hat and an easy solution to search engine oblivion. Nowadays are over. There's very little left of classical SEO to worry about. The two majors that I have left to take into account are internal and external linking strategies. Let's look at external links first. They are important, and Google have stated so, but also for how long? There are rumors that back-links are likely to become less important since content is currently taking second place to artificially formed links. At one time, Google viewed links back to your site from another as a sign that your site was considered to be an authority on the subject. I will use the word 'site', but it should be 'page' because the Google term is PageRank, and identifies individual webpages, not complete internet sites. And rightly so, because if a website thought your content would be beneficial to their readers then they would provide them with a web link to your relevant website. Now, however, links are artificially generated, sometimes software generated, and so are effectively useless since, although they appear on a website, they do so from a so-called 'links' page that is full of nothing but masses of links. Now, the websites that links and good keyword density were designed to shove off the web are now appearing back at the top of the listings. No content but masses of links. Google know this, and will likely take some action against it. Internal linking is a separate subject, and one which I specialize. The arrangement of your web pages, and design of your internal linking, are critical to achieving good listings on search engines. Not only your internal linking strategy, but also the design of each individual page. There are certain sites that will not enter the very best 10 without radical changes, and I've one or two of them as a result of content that I'd like on each site and the event that I want them to serve. Eventually they will as I increase the number of pages, but also for the meantime I am not too bothered. I get plenty of traffic anyway. So that got me to thinking again. Why should I bother much with SEO if all I need do is to design my website logically and ensure that my internal links provide the greatest service to my visitors, without confusing them with a large number of options on each page? Why should I bother with all these artificial links if I can get good links and lots of traffic through article marketing? And I realized that I had no need of the links purely being an external SEO tool; i.e. to supply me with better Google PageRank, because I was getting plenty of traffic anyway through people simply clicking my links in my articles, or resource boxes. So I decided not to! I am now likely to run a few campaigns without SEO at all other compared to the obvious means of providing my visitors with a good service if they visit my website. Then I will find the truth about the matter. What is SEO: myth or reality?