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See how visits to retail, grocery, workplaces are trending by area with Google Mobility Reports

Google’s COVID-19 Community Mobility Reports show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic.

The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the most recent data representing approximately 2-3 days ago (the amount of time it takes to produce the reports).

Mobility changes over time for California. The graph appears on Google News’ coronavirus portal; the data is sourced from Google’s COVID-19 Community Mobility Reports.

Place categories. Community Mobility Reports present trends in the following place categories:

Retail & recreation.

Grocery & pharmacy.

Parks (refers to official national parks, not the general outdoors found in rural areas).

Transit stations.

Workplaces.

Residential.

The categories bundle together destinations with similar characteristics for the purpose of social distancing guidance. For example, grocery and pharmacy are grouped together because they tend to be essential trips.

Each category may contain many types of places and Google publishes trends for the above categories because they are useful for social distancing efforts and access to essential services.

What the baseline refers to. The baseline refers to the median day-value between January 3 and February 6, 2020. Essentially, it represents a “normal” value for that particular day of the week. Therefore, the baseline is actually seven distinct values (one for each day of the week).

The baseline days never change and also do not account for seasonality.

Google recommends that users calibrate for their region before analyzing the data by keeping the following questions in mind:

Did anything significant happen [in your region] between January 3 and February 6, 2020?

How do park visitors change from January to now?

How much more time do you think people will spend in residential places?

How might types of work affect the mobility changes on weekdays or weekends?

How well is your region represented?

The considerations above can help you interpret the data more accurately. For example, the chart below shows that visits to parks are up 46% compared to the baseline; however, January in Suffolk County, Massachusetts, tends to be frigid, which may discourage many visitors.

The headline number (circled in red above) reflects the percent change for the report date, which appears at the top of the report.

What it doesn’t show. The reports illustrate relative change, not absolute visitors or duration of stay. As mentioned above, the trends are relative to the baseline period and do not show year-over-year trends.

Baselines are for their specific region-category, which should be kept in mind when comparing across regions. Gaps in trends lines are shown when Google did not have enough data to confidently and anonymously estimate the change from the baseline.

How data is collected. Trends insights are created with aggregated, anonymized sets of data from users who have opted into Location History in their Google accounts (which is disabled by default). “As with all samples, this may or may not represent the exact behavior of a wider population,” Google says in the “About this data” section of each report.

Apple’s got mobility trends, too. Apple also uses anonymized data to generate its own Mobility Trends Reports. However, Apple’s charts show driving, walking and transit trends, as opposed to breaking them down by place categories the way Google does.

Apple’s Mobility Trends report for New York.

Why we care. Mobility data may be useful for local businesses to gauge how potential customers in their area are responding to the ongoing pandemic and policies aimed at combating it. Community Mobility Reports data for the entire U.S. also provides businesses with a snapshot of how people are moving and responding nationwide.

More about marketing in the time of the coronavirus

Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption

How brands can operate with purpose and embrace change as businesses move to reopen

Back to basics: How to manage your brand through a crisis

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

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lindarifenews · 5 years ago

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Is Apple getting real about search and about to take on Google?

Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – for real this time.

First the evidence. As Coywolf’s Jon Henshaw pointed out in a blog post, Apple has recently been listing more job announcements for search engineers (including for Apple Maps). Then there’s the apparent fact that, in iOS 14, Spotlight Search de-emphasizes or entirely bypasses Google results. The company has also updated its webcrawler support page (Applebot) with new information on how it ranks results. And Applebot has reportedly started to crawl sites more regularly.

In Europe there has recently been a lot of antitrust and regulatory activity around default search on Android devices. Google was compelled to create a “search choice” screen for Android users upon setup of a new device. This has been controversial but is intended to give users the option to select an alternative to Google and boost the market share of rivals. This of course doesn’t mean it will happen.

While there is search choice on the iPhone – Google, Bing, Yahoo or DuckDuckGo – the overwhelming majority of users don’t select one of those competitors. In 2013 Apple made Bing the default search engine for Siri but not for the Safari browser on the iPhone. Google replaced Bing as the source of web search results for Siri in 2017.

Today, Bing and Yahoo combine for less than 5% of mobile search in the U.S. But given Google’s mobile search market share, roughly 95%, and the ongoing antitrust investigations in both Europe and the U.S., the company’s default search days on Safari are probably numbered.

Why build a search engine? For the same reason that Apple ultimately launched a mapping application it might be inclined to launch a more full-blown search engine. It’s a strategic capability that Apple probably ultimately wants in order to better control the user experience and showcase content and apps on its mobile devices. Apple can also provide a “federated” or on-device and web search capability, which Google cannot on the iPhone.

Google and Apple have historically been at odds over apps and their importance in the ecosystem. At one time Google saw apps as a threat, though that faded relatively quickly.

Google initially decried mobile apps as the death of the open web and tried to do many things to promote mobile web usage instead. To some degree the AMP initiative is part of that, making sure that the mobile web experience isn’t completely inferior to the app experience. But both experiences co-exist and serve different user needs and use cases.

How Apple search might impact competitors. This is speculative, but it’s quite possible that Apple could become the number two mobile search engine. Safari is the most popular mobile browser in the U.S.; Chrome is second. Yet it’s unclear how extensive or far reaching Apple’s search ambitions are. The search development here may be focused on Spotlight Search and not extend to Safari.

Spotlight Search, which is accessed from the top of the iPhone homepage, is not as visible or widely used for web search compared with browsers or dedicated search apps (e.g., Google). But there’s a potentially more integrated experience where Siri results, Spotlight Search and the Safari browser default search become more unified on the back end if not in the UI.

Search engines such as DuckDuckGo or the forthcoming subscription-based Neeva could suffer at the hands of a more comprehensive and robust Apple search experience. That’s because alternative search engines are mostly selling themselves these days on the basis of being more privacy friendly or, in Neeva’s case, also being ad-free. Apple has been heavily marketing privacy as a differentiator for its products and would be unlikely to have many if any ads in its search results. (Although, Apple is a public company seeking new sources of revenue growth, so it could be tempted over time.)

Why it matters. In an industry focused almost entirely on Google it would be invigorating to have a strong new search competitor. And Google would likely welcome such a move for several reasons: it could stop paying billions to Apple and not suffer significantly and it could also point to Apple as a strong competitor in antitrust cases.

But this very much remains to be seen, as well as the precise form a new Apple search engine would take. Apple does have an opportunity and the resources to make a run at Google but the question is, will it fully commit or build a mediocre experience that doesn’t sway anyone. The company underestimated the challenge of building a maps alternative to Google and learned some painful lessons in the process.

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lindarifenews · 5 years ago

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How to make Search the driving force in this ‘new normal’

As marketers adapt to meet shifting consumer behaviors and new market demands, search plays a critical role in digital marketing strategies. Paid search advertising has always been a stalwart of performance in economic downturns. Brands that invest efficiently in search during challenging times are positioned better to increase market share, expand into new categories and enter new markets.

Search Engine Land’s Editor in Chief, Ginny Marvin, and Adthena’s VP of Marketing, Ashley Fletcher, will discuss why search continues to hold MVP status in today’s “new normal” and how to use search to inform your organization’s broader marketing strategy into 2021.

Don’t miss this webinar! Register today for “How to Make Search the Driving Force in This ‘New Normal’ ,” presented by Adthena.

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lindarifenews · 5 years ago

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Home activities structured data now supported by Google Search

Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as watching videos and online events. It appears in the Google Search results as special rich results.

The rich results will give searchers more details on the video or online class that you offer, including more details such as a description of the activity, how to register or watch.

What it looks like. Here is what it looks like in Google Search as a rich result:

How can you see it. Google said that home activity rich results are “currently only available in English in the US” and only work on mobile searches right now. This is currently only showing up for fitness-related searches such as “online exercise” or “yoga at home”.

The content types. Here are some examples of home activity content types that Google supports:

Upcoming video livestream

Already recorded video

An online event

You can add the markup to your videos or events.

Why we care. Rich results in Google Search can bring you more exposure and visibility. So even if you can not budge from position three to position one in Google Search, for example, having a richer result may bring the user’s eye to your richer result in position three

If you have videos or events in this segment, it is probably worth trying out home activities structured data.

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lindarifenews · 5 years ago

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9 Reasons Why You Should Build a Community Around Your Blog

The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger.

This post is based on episode 60 of the ProBlogger podcast.

One of the most common questions I hear from my readers is “How do I get my readers to interact with me?”

Of course, there are plenty of answers I could give to that question. But for the next couple of weeks I want to talk about one particular method: building a community.

And I’d like to start by giving you nine reasons why you should build one around your blog. (Next week I’ll show you how, I promise.)

1. It increases your blog’s usefulness

I’ve always believed that the way to build a successful blog is to build a useful blog. And in my experience, building a community around your blog makes it more useful.

In his book The Wisdom of the Crowds, James Surowiecki said that together we are a lot smarter than any single one of us. And I’ve seen the truth of that statement on blogs many times, especially my own.

I once received an email from a Digital Photography School reader asking for advice on how she could photograph her dying grandmother with dignity. Her family didn’t have many photos of their grandmother, who in hospital at the time and expected to pass away in the coming week.

The trouble was, I had no idea how to even begin answering her question. But I wanted to give her an answer, and so I posted her question (with her permission) on the blog.

Within a week we had 90 people offering all kinds of interesting and useful ideas on how she could photograph her grandmother during this incredibly tough time.

And that’s just one example of how a blog’s community can make it more useful.

2. It builds social proof on your site

If you’ve ever walked down a street looking for a restaurant to eat in, you’ve probably seen the power of social proof. We’re generally drawn to the restaurants with people sitting in them rather than ones that are empty.

And the same is true with blogs.

It’s much easier to attract new readers to your blog when you already have readers who are engaging – commenting, engaging in polls, engaging in your social media channels, etc.

3. It increases your page views

If you’re monetizing with your blog with advertising (e.g. AdSense), the number of page views you get often dictates how much money you can earn. And having a community regularly making comments on your posts can certainly increase that number.

Let’s say someone views one of your posts and decides to leave a comment. That’s two page views straight away – one for the initial visit and one for when they publish their comment. And that’s just for starters. Chances are they’ll come back to read other people’s comments (especially if you use something like Discus that notifies them when someone has replied to theirs). And the more people you have in your community, the more comments you’ll get and the more page views you’ll rack up.

4. It makes your blog more attractive to advertisers

Over the years I’ve found that advertisers are much more likely to advertise on your blog if there’s a community of readers they can engage and interact with directly.

Once a year we run a competition on Digital Photography School with the New York Institute of Photography (one of our advertisers). Initially they approached us and said, “We might want to run a comments competition.” As part of the competition, people had to go over to their site and choose which course they wanted to win, and then give a reason for wanting to win that course in the comments.

The first time we ran the competition they had hundreds of people leaving comments to try and win. And they’ve been coming back to us every year to run the same competition ever since.

5. It makes it easier to sell products on your blog

Whether you’re selling a product or a service, people will be far more interested in buying from you if they feel like they know you and have engaged with you and your community.

Over at Digital Photography School we have more than 35 e-books for sale. And the people who tend to buy them the most are those who comment in our forum, leave comments on our blog and engage with us on social media.

It also makes it a lot easier to decide what you should be selling. After running the 31 Days to Build a Better Blog series of posts a few times, my readers started asking if I could build a product around it. I eventually turned the series into an e-book, and it became my biggest selling e-book ever.

6. It makes your blog more attractive to sell

Over the years I’ve had a number of companies offer to buy my blogs. Naturally they want to know about our traffic and the income I earn from them.

But in a couple of cases we talked about the community I’d built on my blogs, and the engagement I have with my readers. And every time their eyes lit up, and the offers became far more generous.

7. It gives you an army of advocates and evangelists

There’s another big advantage to building a community around your blog. That community can help you grow in both readership and popularity.

Soon after starting Digital Photography School, a highly engaged reader who commented a lot on the blog emailed me and said, “Hey, I know a journalist at the New York Times. Would you be interested in being interviewed by them? They’re looking for bloggers at the moment to interview.”

And why did they make such a generous offer? Because I knew them, and had engaged with them many times.

8. It can help you to build user-generated content

You’re far more likely to attract guest posters and contributors if you engage with your readers. And there are other ways they can help you generate content for your blog.

I’ve asked my social media followers to share their advice on different aspects of blogging on social media, and then turned their responses into blog posts. I didn’t need to write much at all, because my readers gave me most of the content.

They can also help you start conversations that will in turn generate even more content. We once asked our readers on Digital Photography School what brand of camera they used, and then created a follow-up post where we ranked them in order of popularity amongst our readers. Of course, that opened up a can of worms and created a number of debates and interesting discussions.

9. It brings more personal satisfaction to your blogging

One question I get asked a lot is, “How have you managed to keep blogging for so long?”

And my answer is always the same: “I love my readers.”

If I didn’t have the community, comments and engagement that I’ve managed to build over the years, I may not have stuck at it for this long.

One more reason to build a community around your blog.

But don’t expect it to happen overnight. Building a community can take years. And when you’re pouring your heart and soul into your blog and no-one is commenting, it can be very disheartening.

There may even be times where your community goes sour. I’ve seen it happen to a number of bloggers over the years. Sometimes it’s because they haven’t invested much (if anything) into the community. Other times it’s because they did something wrong and weren’t transparent about it.

But overall the benefits of having a community far outweigh the costs.

And now it’s time to start building

Now that you know the benefits of building a community around your blog, it’s time to start building one. And in next week’s post I’m going to give you tips on how you can do just that.

Photo by Hudson Hintze on Unsplash

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lindarifenews · 5 years ago

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The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08

Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for millions of consumers with businesses that have physical locations, as well as service-area businesses.

Percentage of owner-verified listings

One of the questions I’ve asked repeatedly over the past few years is “how many businesses have verified their listings on GMB?” Places Scout in 2019 analyzed 2.4 million business listings in over 30 categories and came up with an answer: 62.2%. A 2020 analysis of 800,000 listings by Whitespark found a lower number: 49%.

The Places Scout study contains a wealth of valuable GMB benchmarking information. Here are some of the numbers.

Basic profile information

According to the study, the average GMB profile is 72% complete. Sixty-one percent have business hours posted and 93% feature a business phone number. Seventy-three percent have a URL, but only 29% on average have a business description. The average description length is roughly 231 words.

The average profile also features just over 45 images. Across the board, the most recent business-owner-added photo is more than 100 days old. This is noteworthy because more photos translate into more visibility and consumer engagement.

Only 4.4% of profiles feature a menu link and a roughly equivalent number have a reservation/booking link (4.3%). This study was done before COVID-19 and I would expect these numbers to be higher today.

Roughly 24% of profiles featured social media links.

Reviews and response rates

The average GMB profile had 73 reviews. The lowest category (wholesale) showed an average of 23 reviews. The category with the most review activity was travel and hospitality with 237.

The average business star rating was 4.08. Only 19% of business owners responded to reviews. Of those responding, it took an average of more than 25 days. And, when they did respond, business owners only addressed 35% of those reviews, with slightly greater attention to negative reviews.

Business owners received an average of 1.5 new reviews per month, according to the study.

Google Posts and Q&A

Places Scout also found that only 13.4% of profiles used Google Posts. These profiles had slightly more than 5 Posts for the time period examined, with 3.2 Posts in the past month.

Roughly a third of profiles (32.2%) had questions associated with them. The average number of questions was 3.1 per profile, 2.5 of which were answered. Local Guides answered roughly 1 out the 3 questions. In a small fraction of cases (0.17%) the owner both asked and answered their own questions — an often-recommended practice.

It took most business owners an average of less than a day to respond to questions, which is more impressive than their review performance.

Quick wins available

Roughly 90% of GMB profiles are single-location businesses. This means small businesses. But, many of the deficiencies identified in the study likely equally apply to multi-location enterprises.

The data above show there are some basic optimizations readily available:

Add a business description.

Add more photos on a regular basis.

Add all relevant menu, booking and social media links to the profile.

Ethically solicit reviews, but more importantly, respond to reviews within 24 hours.

Utilize Google Posts regularly.

Ask and answer Google Q&A (e.g., put up FAQs).

These are just a few optimizations revealed by Places Scout’s benchmarking study. There are many more, but these items are relatively simple and if businesses did them, they would see a near-term lift in visibility and conversions.

RELATED: How to optimize your Google local Knowledge Panel

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lindarifenews · 5 years ago

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Google tests reporting security issue false positives in Search Console

Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Google is now testing a feature to let you request that Google review the site and the specific security issue if you think Google mistakenly identified your site as having such a security issue.

The announcement. “We’re piloting a new reporting system beginning with security issues,” Google said on Twitter. There is a new “Report a Security Issue” button on the security issues help page where site owners can report potential false positives or request a re-review of the security issue.

Google provides many support mechanisms, but we recognize there can be situations where site owners may wish to report urgent bugs or other issues in a timely manner. To help, we’re piloting a new reporting system beginning with security issues.

— Google Webmasters (@googlewmc) August 26, 2020

What it looks like. Here is a screen shot of the button:

Might not work for you. This is being tested right now and this feature might not work for you. “This reporting tool is currently only available to those coming from English-language help pages,” said Google. You also have to be signed into Google Search Console for this to work.

Why we care. Well, remember that time this site, Search Engine Land, was removed from Google by mistake? A Google spokesperson said: “This was a case where our system misidentified the site as being hacked.” But, Google had to take notice and it took a while for the site to be restored in Google search. This feature will help sites that do not have more exposure or access to Google to hopefully rectify the issue faster and thus reduce any lost Google traffic due to a false positive security issue.

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lindarifenews · 5 years ago

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LinkedIn Analytics: The Complete Guide for Marketers

Does your business have a presence on LinkedIn? If yes, then it also has social media goals—from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork.

LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.

Learn where to find your company page’s analytics and the best metrics to track. Plus, we’ve included a few LinkedIn analytics tools that can deliver deeper insights and make reporting simple.

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

How to use LinkedIn analytics

To access the LinkedIn analytics dashboard, start by logging in and opening your company page. From here, you can check your analytics in the following sections:

Analytics Dashboard

The Analytics Dashboard is the main area to monitor LinkedIn page performance. There are three broad data categories:

Visitors (data on people who visit your page)

Updates (engagement metrics for content posted on LinkedIn)

Followers (numerical and demographic information about people who subscribe to your page)

Activity Dashboard

Visit the Activity dashboard for qualitative insights on the following metrics:

Likes

Comments

Mentions (when your brand is tagged in another member’s post)

The activity page offers qualitative insights into your LinkedIn presence. Read comments and look at mentions to gauge sentiment and identify reasons behind particular data trends. If that seems like a lot of work, Hootsuite offers social listening tools that track sentiment and mentions.

LinkedIn Post Analytics

LinkedIn offers a comprehensive look at post analytics from the Updates dashboard. But you can also drill down on a specific post by clicking Show stats in the bottom right corner.

LinkedIn Profile Analytics

If you offer professional services from your LinkedIn profile, or act as a brand ambassador for your company, you may want to also track profile analytics. These stats can be found from your profile, under Your Dashboard.

The best LinkedIn metrics to track

What LinkedIn metrics you should track depend on the marketing goals you set. Experimenting with thought leadership articles? Keep an eye on Updates. Want to know how your Career Page is performing? Lookup page views in your visitor tab.

If you need a primer on social media metrics, start here.

Company page analytics

Use these LinkedIn metrics to gauge your page performance and inform your marketing strategy.

Visitor analytics

Visitor metrics: These metrics are akin to traffic metrics. From the Visitor Analytics dashboard you can track Unique visitors to see how many individual members have visited your page. Use Page views to see the total number of times your page was visited.

Learn which tabs visitors are most interested in by filtering between All Pages, Home, About, Insights, and People. If you’ve created a Life tab with Career Pages, you can see how many visitors they’re attracting here, too.

Unique visitor metrics are a good indication of how many people are interested in your company. Just like traffic analytics elsewhere, these figures will also give you a sense of how well your SEO strategy is working.

Visitor demographics: Learn about the LinkedIn members who are showing an interest in your page. Data includes job function, location, seniority, industry, and company size. Look for trends that you can use to inform the content of upcoming posts, Career Pages, and LinkedIn ads.

These stats can help with LinkedIn ad targeting, too. For example, maybe these visitors would also be interested in visiting your shop or a webinar you’re planning.

Custom button clicks: Each LinkedIn business profile can include one of the following action buttons: Visit website, Contact us, Learn more, Register, and Sign Up. See how many clicks you’ve earned on your button, over the past 30 days, from the Visitor analytics dashboard.

Follower analytics

Follower metrics: Where visitors measure interest in your company, followers measure the number of people who would like to stay connected. Use the graph in the Follower analytics tab to track growth patterns. You can also compare the number of followers acquired through sponsored content.

Follower demographics: Know your audience. The people who follow you on LinkedIn are the people who will see your company posts and updates. Understanding who they are, where they are, and what they do will help you create relevant and engaging content.

Compare your follower stats with LinkedIn’s platform demographics.

Companies to track: Compare companies similar to yours with the following categories:

Total followers (compares current subscribers—note that this number is static and won’t change if you update the time range)

New followers vs. your company (compares subscribers gained)

Number of updates vs. your company (compares post frequency)

Engagement rate vs. your company (compares page interactions)

Look for correlations between new followers and update and engagement stats. If your company is underperforming compared to a competitor, consider adjusting your post frequency. Or, dig into your visitor demographics and imagine what type of content would convert these visitors into followers.

Update analytics

Impressions: The total number of times at least 50% of your update was visible for more than 300 seconds. Unique impressions counts the number of times your updates were seen by individual members.

Clicks: A click tells you your call-to-action worked. On LinkedIn, Clicks are counted when a signed-in member clicks on your post, company name, or logo. It does not include other interactions like shares, reactions or comments. Use the click-through rate to gauge the number of clicks you earned versus impressions.

Engagement rate: LinkedIn calculates update engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives. There are many ways to calculate engagement rates. Before you compare this stat to another, make sure it’s been calculated the same way.

Reactions, comments, and shares: The number of comments, shares, and reactions your post receives. Reaction buttons include like, celebrate, love, insightful, and curious.

If your goal is to create engaging content or position your company as a thought leader, you’ll want to track these LinkedIn metrics. Remember, what people say matters. So be sure to balance quantitative data with qualitative insights, too.

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

Get the free guide right now!

How to export LinkedIn analytics

Analytics displayed in the Updates dashboard combine organic and sponsored stats. Export a report to see how your organic efforts compare with paid actions in two separate data columns.

Simply click the Export button in the upper right corner and set your time range.

LinkedIn profile analytics

Track these LinkedIn metrics from your personal account.

Who viewed your profile: Who’s viewed you in the last 90 days. Basic accounts have access to some of this information. Premium account members see more insights, including into how people found you.

Search appearances: The number of times your profile appeared in search results during a given period. Click this LinkedIn metric to see where your searchers work, what they do, and the keywords they used to find you.

Source: LinkedIn

Post views: An overview of the number of non-unique views your posts, documents, or articles have received. Click on this LinkedIn metric for a post by post breakdown. From here you’ll have access to insights on who viewed your posts, as well as reaction, comment, and share details.

Post views are logged when someone sees it in the feed, whereas article and document views are measured by clicks. Learn how the LinkedIn algorithm works so you can earn more views.

LinkedIn analytics tools

These LinkedIn analytics tools allow you to dig deeper and beyond the platform.

Hootsuite Analytics

Connect your account to Hootsuite to measure how your LinkedIn analytics compare across your social media platforms.

Our social media management platform comes with built-in tools that make managing your LinkedIn account easier. That includes analyzing the data behind your posts, and comparing it to the data on your other social channels.

If your LinkedIn business page has multiple admin members, Hootsuite lets you assign and manage tasks. So if you see a comment that needs a response, you can ensure the appropriate team member is notified.

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Brandwatch

Brandwatch is a social listening tool that tracks mentions of your company across more than 95 million online sources, including blogs, forums, social networks, news, videos and review sites.

The Brandwatch app can be integrated for free into your Hootsuite dashboard. Brandwatch excels at helping you understand the feelings behind the figures. Instead of logging vanity metrics, dig deeper to understand why people like your content, and what they’re saying about it.

Advanced segmentation allows you to filter results by author, categories, tags and more. This makes it easier to identify trends, which can then be compared across platforms or against competitors.

Hootsuite Insights by Brandwatch

Go above and beyond with our enterprise plan add-on, Hootsuite Insights, powered by Brandwatch.

Analytics reports tend to be reactive, but Hootsuite Insights are set up to provide marketers with actionable insights. Stay ahead of trends so you can lead conversations on LinkedIn. Monitor online conversations so you can create engaging posts. And keep yourself in-the-know of what your competitors are up to.

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Enterprise plan members can also integrate Hootsuite Impact. With its advanced tools, you can discover new LinkedIn audiences, influencers, trending content, and more.

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Easily manage your LinkedIn Page alongside your other social channels using Hootsuite. From a single platform you can schedule and share content—including video—and engage your network. Try it today.

Get Started

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lindarifenews · 5 years ago

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All I Know is… We’re going to be OK.

From my newsletter this morning. You should join it!) Someone asked me yesterday what day is was. My response: “I...

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lindarifenews · 5 years ago

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Call analytics: How they can drive down costs and improve search conversions

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions.

The technology can also eliminate wastes of time, resources and money.

“We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that you’re interested in,” said Bill Hyatt, senior director at call analytics provider Invoca, speaking at SMX Next. “We’re talking about suppressing unnecessary ad spend so that we’re not wasting our marketing budget.”

Eliminating those campaigns can drive down cost-per-conversion, cost-per-lead, cost-per-sale and more, he said.

Watch Invoca’s SMX Session: How Call Tracking Can Eliminate Waste In Your SEM Campaigns

“Then we flip the page. How do we increase revenue?” Hyatt asked. “Well, leveraging the insights that we received from speech analytics and pushing those back into our digital marketing agenda, we can optimize marketing spend to drive more conversions. So we understand through the phone channel what’s driving conversion and focus in on those.”

In practice, if a marketer understands “why someone’s calling, what they’re interested in, the context of that phone conversation, then I have a pretty good understanding of either the next best offer or next best action in that overall customer journey,” he said.

Call analytics capabilities

In one example, Hyatt outlined how call analytics could integrate with a Google Ad campaign that directs people to a landing page with an application for something like a mortgage or auto loan.

“As they come into the landing page through a campaign ad group set of keywords, you’re able to track applications that were submitted via that form. And you know how much, through Google Ads, that set of keywords is costing you, how many conversions [come in] through the application… and what your cost per conversion is,” he said.

In that scenario, if the campaign cost was $10,000 and the company had 50 conversions, then the cost per conversion is $200.

But some customers may prefer to speak to a lending officer or an advisor before filling out the form. With a call analytics platform, which can dynamically add unique phone numbers to the page, that interaction can also be tracked back to the action that drove the customer to call.

“So, same scenario, same campaign ad group, same set of keywords, where a certain number of individuals converted through a form submit. Others chose, either through the web page to call directly from the page, or from a Google call extension to convert over the phone,” explained Hyatt. “So the 50 from the form submit plus another 50 over the phone. What we’re going to start seeing is a more normalized or true cost per conversion.”

In this example case, we’d discover that our cost per conversion, instead of being $200, is actually $100. With this information, we can do a better job of allocating media dollars going forward.

Expanding use cases

Call analytics platforms have been adding features in the past few years as more marketers rely on them to gather actionable insights from their growing call volumes. In many cases, enhancements have leveraged new investments by vendors in adding AI to their platforms to drive real-time insights into their data.

According to the lastest MarTech Today Martech Intelligence Report on call analytics platforms, overall these systems are used in the following ways:

Marketing attribution: Call analytics provide flexible attribution across media channels, helping brands understand which digital media are driving phone calls. PPC marketers, in particular, have adopted call analytics to connect callers to specific campaigns and keywords and track keywords to conversion events. The goal is to optimize bids for the keywords driving the most productive calls.

Personalization: Call data can be combined with other martech system data to improve marketing personalization. Call analytics surface demographic data, product interest, buying stage and customer type. By pushing caller audiences into PPC, CRM or other marketing automation systems, marketers can optimize for the next right action.

Persona and lookalike audience building: Call analytics platforms record and transcribe calls, then apply AI-based models to the results to determine the characteristics of the highest-performing callers or leads. Marketers can then build personas or lookalike audiences to use in campaign development and execution.

Retargeting: Call recordings and transcriptions can also be used to retarget prospects based on the content – and insights derived – from their prior calls.

Sales enablement: Call analytics platforms can score calls based on transcript analysis to identify which callers merit callbacks, evaluate agent performance and learn which scripts or offers work best.

Improving the experience

While Hyatt highlighted the cost savings and potential revenue growth tied to call analytics, it’s also important to focus on how these platforms affect the customer experience.

“Now speaking of the customer, how do I enhance their customer experience, how do I make it easier for them to do business with us?” he asked. “Well, one way might be to intelligently route the call. If I understand, from the digital journey perspective, where they came into the website, what pages they viewed, what products or services they were interested in, then perhaps I could put them into the queue at the call center where there’s a specialized agent that can handle precisely what they’re interested in.”

More from SMX Next

Why marketers should break SEO strategies into pre- and post-purchase

What content survives Google algorithm updates?

Replay: How to future-prep your skills to advance your marketing career

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lindarifenews · 5 years ago

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Bing considers page quality before indexing

In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about its indexing benchmarks: Does Bing index everything or does a site or a page have to meet a specific quality threshold for it to be indexed by Bing?

This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines.

We already dug into the fact that Bing uses user engagement metrics in its search ranking factors and we did a deeper dive into some of Bing’s ranking factors. Now, we cover a topic I find interesting — whether Bing will index a page that does not meet a specific quality mark.

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What Bing does not want to index

Canal, principal program manager at Bing, Microsoft, said it is 100% the case that Bing does not want to index all the content on the web. “For instance, I will not index junk content,” Canal said. Examples of junk pages, he said, include “a completely empty page . . . a page with a completely broken experience, JavaScript errors,” he said Bing does not want to index it. Also, Bing does “not want to index ” spammy content or pages that have malicious activities on them, he said.

In summary, Bing does not want to index:

Empty pages

Junk content

Broken experiences

JavaScript-like errors that likely disable the page

Spammy pages

Malicious pages

Bing’s list of things to avoid

“And that goes into the final section of the Webmaster Guidelines, things to avoid,” Christi Olson from Bing added, “So when sites have substantial amounts of the things to avoid, they could potentially get demoted or not indexed.”

Here is Bing’s list of what to avoid:

Cloaking

Link schemes, link buying, link spamming

Social media schema

Duplicate content

Scraped content

Keyword stuffing or loading pages with irrelevant keywords

Automatically generated content

Affiliate programs without adding sufficient value

Malicious behavior

Misleading structured data markup

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lindarifenews · 5 years ago

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Back to school looks very different this year

Back to school can often look different state by state and school district by school district, but one thing we know is this year’s back to school season will not be anything like what we have seen in the past. With COVID-19 cases increasing across the United States, states and local school districts are responding in various ways. Some are requiring masks and moving desks six feet apart, some are staggering days children come in person and many are opting to go fully virtual. Search is unique in that search queries offer a unique view into the people’s sentiment and what is top of mind. When it comes to back to school, with all these unknowns about the new school year, parents and teachers are turning to search to get advice, look for answers, shop for materials and find humor through the uncertainty. Here are some of the trends we are seeing:

What is ‘virtual school’ anyway?

Online education has been gaining popularity in the past few years, but traditional K-12 education still relied heavily on in-person instruction until COVID-19 rapidly accelerated virtual learning. Between March 1 and August 1, 2020, virtual schooling saw a 238% spike in searches, many of which were specific to geography, with state or school districts comprising most virtual school searches. Parents are trying to understand how virtual school works and how to best help their children succeed while learning virtually.

Do I homeschool?

Parents, students, and teachers have been faced with extraordinary challenges as education suddenly went from in-person to virtual overnight. As schools announce their virtual and in-person plans for the upcoming school year, more parents are researching homeschooling as an option. While parents consider their options for the fall, they are searching for homeschool schedules and curriculums to inform their decisions. Curriculum and schedule-related searches increased 2.9X from the beginning of July to the first week of August as more schooling plans were announced across the U.S.

At the onset of COVID-19, ‘best homeschool’ searches spiked as parents were searching for guidance and information on how to best educate their children. They saw another spike in June and July as districts started announcing their back-to-school plans. Overall, ‘best homeschool’ searches have increased 90x the volume we saw before the onset of COVID-19.

Help! We need a desk

Many families found that they were not well equipped to have their children take part in school from home. While school transitioned to the home, parents started searching for the supplies necessary to make a virtual or hybrid school experience function at home. Searches for desks, for example, increased quickly over pre-COVID-19 levels. As we get closer to the new school year with many schools continuing to remain virtual, weekly desk searches are up 10X the volume of early January. While certain categories of school supplies are up, many of the traditional categories are seeing a drop in searches. For example, the first part of August typically sees a spike in backpack searches, and this year the volume is 50% lower than 2019.

This whole school from home thing is hard, I need some humor.

While likely balancing meltdowns, preparing balanced meals and trying to ensure continuity in their children’s education, parents have had a difficult time. I’ve seen a lot of parents in my social media feed sharing funny stories, jokes and memes. The searches we are seeing reflect that as well – parents want to share relatable humor to find relief and connection amidst the pandemic. Searches for homeschool and virtual school memes jumped 45X the volume at the onset of COVID-19 and now is around 20X the volume from the beginning of the year.

Is school safe?

In states that are resuming in-person school, parents are wondering what that will look like and if it is safe for their children. They have been researching the risks and cleaning procedures that schools will be following. Searches also show the concern of school-aged children spreading COVID-19 in older family members, with people searching ‘should high-risk adults let children go back to school’ and ‘should I see my grandkids after they go back to school’. We are seeing concern and anxiety in parents’ searches as they feel pressured to make the best decision regarding their child’s return to school.

What’s the impact for advertisers

While the world adapts to a new normal, consumers are turning to search to ask questions and fulfill intent. For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. As a result, according to Advertiser Perceptions research, marketers are planning to increase their spend this year on digital advertising in the back to school season, while prioritizing eCommerce strategies and flexibility. Advertisers have an opportunity to message parents and reach them with messaging that relates to that about which they’re thinking. Consider how you might adapt your keyword, bid and audience targeting strategy to account for the tapestry of varying school experiences and how those differ by school district. If you’re a retailer, consider how shopping campaigns, ad extensions and responsive search ads can help you to get your products in front of parents trying to build the proper school environment at home.

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lindarifenews · 5 years ago

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Report: Insights-led engagement for the mobile-first consumer

Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape.

The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels.

The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network of tools for campaign management, automation, analytics, and more. These tools are siloed and provide an incomplete view of the consumer journey and behavior. Instead of leading with consumer insights, marketers often end up running campaigns first and then rely on reporting tools to see if it worked.

New tools to solve this challenge. Customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web.

Download a free copy of the Forrester report here

Raviteja Dodda, Co-founder & CEO, MoEngage said, “In the last couple of years, MoEngage’s platform has been adopted by top brands such as Ally Financial, Hearst, Samsung, McAfee, CIMB Bank, Deutsche Telekom [T-Mobile], Travelodge, Flipkart, OYO and more. This is a powerful validation of MoEngage’s insights-led engagement solution for the customer-obsessed growth teams who like to deep dive into customer behavior data and then engage them across channels”

Reputed analysts such as Forrester echo these sentiments. In The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report, they recommend that brands “look for vendors that can factor in customers’ past engagement and behaviors to improve personalization in the form of featured products, message content, message format, and channel.”

Dodda added, “I am pleased that we are recognized as a strong performer in the Forrester report. Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on websites such as Gartner Peer Insights and G2.com.”

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lindarifenews · 5 years ago

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19 of the Best Instagram Apps to Take Your Posts to the Next Level

If you’re already using Instagram for business, you’re probably aware of the countless benefits of using this social media platform as a marketing tool.

Yes, Instagram itself provides marketers tons of useful functionality. But sometimes you need a little extra help to take things to the next level. That’s where Instagram apps come in.

Here, we’ve compiled the best Instagram apps for:

Photo editing. These are apps that help you edit, resize and add filters to your photos.

Layout and design. These apps help your brand add interesting elements like collages and graphics.

Video tools. These apps elevate how your brand captures, designs, and edits videos.

Audience engagement, analytics, and data. Use Instagram apps to track how your brand is engaging with your audience and monitor your content performance.

There are plenty of great apps for Instagram Stories too. But we tackle those in a separate blog post dedicated to the best apps for Instagram Stories.

Let’s get started!

Instagram apps for photo editing

1. VSCO (iOS and Android)

Why you should try it:

Source: VSCO on Apple Store

VSCO is one of the original and most popular photo-editing apps. In fact, it’s so popular that more than 200 million Instagram posts feature the #VSCO hashtag.

There are 10 free preset filters that make your phone-shot photos appear as though they were captured on film. There are also a range of photo-editing tools available to help elevate your photo quality, like contrast and saturation to enhance your photos, grain which adds texture to photos, and crop and skew tools which alter the perspective of your photos.

For more than 200 preset filters and advanced photo-editing tools, upgrade from the free version of this Instagram app to become a VSCO member.

View this post on Instagram

⁣Capture bursts of color with our tips for photographing fireworks.⠀ ⠀ Turn off your flash⠀ Use burst mode⠀ Avoid zoom⠀ Frame more than sky⠀ Create the abstract⠀ Edit for color⠀ ⠀ Discover more through the link in bio. #VSCO⠀ ⠀ Images by @everydayepisodes, @paperfreddie, @starry.liv, @eyetheroom, @katijoanna_, @chris_bruinsmallow, @kllklngr, @chevarii, and @lifeofstoney77.

A post shared by VSCO (@vsco) on Jul 4, 2020 at 10:07am PDT

2. Avatan Photo Editor (iOS and Android)

Why you should try it:

Source: Avatan Photo Editor on Apple Store

As well as offering effects and filters to lay over your original photo, Avatan Photo Editor makes it easy to retouch photos and create your own customized effects for photos. The basic version of this photo-editing app is free, although there’s the option for additional features or advanced tools by making in-app purchases.

3. Snapseed (iOS and Android)

Why you should try it:

Source: Snapseed on App Store

With this photo-editing Instagram app, you can work on both JPG and RAW files making it a powerful tool for professional photographers.

Beyond filtering your photos using its presets, you can perform serious photo-editing tasks in Snapseed. There are 29 tools and features, allowing you to edit photos by removing elements (or even people) from the photo, adjust the geometry of buildings, use curves to control the brightness of your image, and enhance images with incredible precision.

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When air is needed #landschaftsparkduisburg #lapadu #duisburglandschaftspark #noir_shots #landschaftspark #noirlovers #monochrome #insta_bw #blackandwhite #top_bnw #top_bnw_photo #gallery_of_bnw #schwarzundweiss #blackandwhitephotography #noiretblanc #zwartwit #bnw_planet_2020 #my_bnw_world #iphone_bw #shotbyiphone #snapseededit

A post shared by Stefan Berger (@alpaparozzi) on Jul 13, 2020 at 11:44am PDT

4. Adobe Lightroom Photo Editor (iOS and Android)

Why you should try it:

Source: Adobe Lightroom on App Store

Adobe products are known for their powerful photo-editing capabilities, and the Adobe Lightroom Photo Editor app is no exception. Capture and edit raw images using the app’s editing tools and elevate photos to a professional quality by adjusting their hue, saturation, exposure, shadows and more.

Try out its preset filters, get inspired by edits other Lightroom users have made using its Discover section. And learn from the interactive tutorials to take your photo-editing skills up a notch.

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Hey everyone, @benjamin_warde here, welcome back to #LightroomLessons. One way to really make your photos look their best is to sharpen them up a little (especially if you want to print the photo – does anyone besides me still do that?) But when you sharpen your photo ALL the details get brought out – the good stuff that you want, and the bad stuff that you don’t want (like camera noise). Swipe through the mini tutorial to learn the secret Lightroom trick for sharpening only the stuff you actually want to be sharpened!⁠⠀ •⁠⠀ Step 1:⁠⠀ First, make sure you’re in Edit mode.⁠⠀ •⁠⠀ Step 2:⁠⠀ Scroll the edit controls until you see Detail and tap on that.⁠⠀ •⁠⠀ Step 3:⁠⠀ To sharpen the image, drag the Sharpening slider to the right until the image looks good to you. (Bonus tip – double tap on your photo to zoom in so that you can really see the effects of the sharpening.)⁠⠀ •⁠⠀ Step 4:⁠⠀ Here’s the problem – in a big, smooth area with no fine details, there’s nothing to sharpen except noise, so when I increase the sharpening it just makes that big, beautiful sky look super gnarly. (I’ve zoomed in here so that you can see just how bad it looks.)⁠⠀ •⁠⠀ Step 5:⁠⠀ We can fix this! The Masking slider allows us to mask the image so that only part of the image is sharpened. When the Masking slider is at 0, the entire image gets sharpened. As you move the slider to the right, only the most prominent details in the photo get sharpened, and big smooth areas like our sky get left alone.⁠⠀ •⁠⠀ Step 6:⁠⠀ But there’s another problem – it can be hard to tell just how far to move that masking slider. So here’s the secret trick: use TWO fingers to move the masking slider. When you do this, it shows you the mask while you’re dragging the slider. Areas that are white will be sharpened. Areas that are black will not be sharpened. In this case, I just moved the slider up until the sky was all black, but all the details in the water were still white. (Bonus tip – if you’re using Lightroom on a computer you can show the mask by holding down the option key (Mac) or alt key (Windows) while dragging the Masking slider.)

A post shared by Adobe Photoshop Lightroom (@lightroom) on May 29, 2020 at 12:03pm PDT

5. A Color Story (iOS and Android)

Why you should try it:

Source: A Color Story on Google Play

This photo-editing app is all about making the colors in your photos pop. There are 20 free editing tools, as well as filters, effects and presets designed by professional photographers and influencers. There are also some advanced editing tools, and its Instagram grid planning preview tool helps you ensure your brand’s Instagram grid looks unified and cohesive.

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Loving these hues from @colors_by_mike! He used the Cabana preset from Holiday Desktop with custom adjustments #AColorStory

A post shared by A Color Story (@acolorstory) on Jul 14, 2020 at 7:33am PDT

Instagram apps for layout and design

6. Layout From Instagram (iOS and Android)

Why you should try it:

Source: Layout From Instagram on App Store

Create collages easily using this free Instagram app, compiling up to nine photos in various combinations. Pick photos from your library or shoot as you go using the app’s built-in photo booth. Layout makes it easy to create different collage layouts, pair the collage with filters and add other personalized elements, and share to Instagram.

7. A Design Kit (iOS)

Why you should try it:

Source: A Design Kit on App Store

This Instagram app comes from the makers of A Color Story. Use it to personalize and customize the content on your Instagram feed by layering stickers, fonts, designs and textures over your photos. The app boasts over 60 different fonts, more than 200 collage layouts and more than 200 design options. And the realistic brushes and different backgrounds, like metallics, marble and speckle, will add texture and depth to your photos.

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Sweet summertime #adesignkit

A post shared by A Design Kit (@adesignkit) on Jul 14, 2020 at 10:40am PDT

8. AppForType (iOS and Android)

Why you should try it:

Source: AppForType on App Store

This is one of the best Instagram apps for lovers of typography. As well as offering designs, frames and collage templates, AppForType has 60 font choices to lay over your brand’s photo. What really makes this Instagram app stand out is how you can take a photo of your own handwriting and upload it to the app.

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New! A free set with a variety of photo frames is available now :) Make your photos shine, try, play, share with us! #appfortype #photography #frames #starbucks #summer #summervibes

A post shared by AppForType (@appfortype_world) on May 29, 2019 at 1:17pm PDT

9. Grid and Square Maker (Android)

Why you should try it:

Source: Grid and Square Maker on Google Play

Grid and Square Maker will turn any photo into a grid for Instagram, equally splitting that photo into multiple square images while maintaining a high resolution. This might be used by your brand to create anticipation around a big announcement.

As well as being a grid photo maker, Grid and Square Maker also turns photos into panoramic images and crops images into the perfect square to fit Instagram’s format.

Instagram apps for video

10. Boomerang from Instagram (iOS and Android)

Why you should try it:

Source: Boomerang from Instagram on App Store

Boomerang might be the simplest and easiest video-capture Instagram app out there. Create mini videos by opening the free app and pressing one button. That’s it!

Boomerang takes a burst of 10 photos and then connects them together, resulting in a short video that loops like a GIF. You can use the front or rear-facing cameras to create a short, fun video. Bonus: no editing is required.

11. Hyperlapse from Instagram (iOS)

Why you should try it:

Source: Hyperlapse from Instagram on App Store

This free Instagram app helps your brand capture quality time lapse video, without having to carry around bulky photography equipment. Capture video by holding your phone, as the app stabilizes the captured video. Then, share it to Instagram.

You can also speed up the video to 12 times the original speed, creating an interesting effect and an engaging way to view video content that was captured slowly over time.

View this post on Instagram

Perfect moment watching sunrise at the beach #timelapse #timelapsetravels #njspots #belmar #belmarnj #belmarbeach #travel #worldtraveler #sunrise #sunriseoftheday #sunriselover #worldtraveler #sunrise_sunset #beach #beachsunrise

A post shared by Brian | Timelapse Travels (@timelapse_travels) on Jul 14, 2020 at 4:02pm PDT

12. InShot — Video Editor (iOS and Android)

Why you should try it:

Source: InShot on App Store

This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge, and crop video clips. It’s easy to adjust settings like brightness and saturation. And adding music to video is one of InShot’s key features.

Plus, this app has features that are specific to Instagram, like making the video square for Instagram display.

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Dancing with Neon Edit with @inshot.app Music: God's plan – Drake #inshot #inshotvideo #sticker #videoedits #TREASURE #트레저

A post shared by InShot (@inshot.app) on Jul 13, 2020 at 2:57am PDT

13. Go Pro (iOS and Android)

Why you should try it:

Source: GoPro on App Store

If you shoot epic, outdoorsy video content for Instagram using a GoPro camera, the GoPro app will make your life much easier. While capturing footage, use your phone to adjust the video or time lapse settings and get a clear preview of your shot. Once your video is recorded, make edits — like freezing your favourite frames, movie-like transitions or playing with speed, perspective and color — right in the GoPro app.

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Working with wind in the crystal-clear waters of the #Caribbean with @jeremietronet + #GoProMAX ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #GoPro #HyperSmooth #Kiteboarding #FoilBoard #Grenadines

A post shared by GoPro (@gopro) on Jul 12, 2020 at 2:49pm PDT

14. Magisto Video Editor (iOS and Android)

Why you should try it:

Source: Magisto Video Editor on App Store

This Instagram app is an artificial intelligence-powered video tool. Simply, the app uses AI to find the best, most eye-catching parts of your footage to create video that resonates with an audience. It also uses its algorithm to incorporate edits, effects and transitions to take your clip to the next level.

View this post on Instagram

Are you ready for the reveal?! We are *thrilled* to introduce you to the NEW Magisto: a powerful new video creation experience. New editor New look and feel New styles New templates All designed to spark inspiration, and help you tell richer stories. Explore what's new: https://bit.ly/newmagisto or hit that link in bio! *To enjoy all of the new changes on mobile be sure to download the latest version of the Magisto app on iOS and Android

A post shared by Magisto (@magistoapp) on Jul 15, 2020 at 11:09am PDT

Instagram apps for audience engagement, analytics and data

15. Hootsuite mobile app (iOS and Android)

Why you should try it:

The Hootsuite app allows brands to track their performance on every social network, including Instagram. With the Hootsuite app you can schedule Instagram posts to publish later, even if you can’t be at your desk. This way, you’re always posting content at the optimum time to engage your audience and filling your social media content calendar. Hootsuite also makes it easy to monitor your competitors’ Instagram content and track hashtags.

Also, monitor Instagram analytics using Hootsuite’s analytics function. Plus, you can create analytics reports and share data specific to your brand’s goals with the company.

Find more details on Hootsuite analytics for Instagram here:

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16. Panoramiq Insights

Why you should try it:

Source: Hootsuite app directory

Use this app with Hootsuite to take your Instagram analytics up a notch. Panoramiq Insights by Synaptive gives you detailed analytics for your Instagram account, including follower demographics, views, new followers, profile views, and link clicks.

And if your company has more than one Instagram account, this app can track analytics for two accounts. Share the results the app has compiled by exporting your analytics reports as a spreadsheet or PDF file.

17. Command for Instagram (iOS)

Why you should try it:

Source: Command for Instagram on App Store

Command provides a host of unique metrics and shares your brand’s most important stats each day. It also generates a report card that grades everything from your followers count to your post frequency. You can also get hashtag and caption recommendations, caption writing support, and help finding the best hashtags for your content.

18. Trending Hashtags by StatStory (iOS and Android)

Why you should try it:

Source: Trending Hashtags by StatStory on App Store

Adding hashtags to your Instagram posts is a great way to increase audience engagement. This Instagram app supports your brand’s hashtag strategy by helping you incorporate popular hashtags. It also uses an algorithm to find hashtags that are relevant to your brand and recommends a mix of popular and less-popular hashtags to help you reach a broad audience.

19. Clean it Up (iOS)

Why you should try it:

Source: Clean it Up on App Store

If you’re noticing a lot of spam comments or want to clean up which Instagram accounts your brand interacts with, this is one of the best Instagram apps to clean up your follower list and reduce those comments.

With one tap, this app will mass clean your follower list, bulk block bot accounts or inactive followers, bulk delete duplicate content, bulk unlike and bulk like posts.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

Get Started

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