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Inclusion And Diversity In One Of The Leading Tech Companies

As 2020 draws to an end, people begin to encounter multiple review articles showcasing how businesses have managed to navigate a surprisingly exceptional year.

For Twitter, the company's contribution to understanding and fighting structural racism in the United States and around the world has been consistently promoted to defend and help workers amid a global epidemic. But it will be a hindrance to all the hard work that has taken place around the company to concentrate only on the transitions that the year has presented. At the start of the year, Twitter launched an ambitious new strategy for 2025 and its initial roadmap for the hard work needed to accelerate momentum around the business.

Promoting Diversity through Accountability

Considering the uncertain dynamics of 2020, the company has already made tremendous strides in these targets. A brief update of the goal Twitter set out earlier this year by 2025 is that at least half of the company's working group will be women, and at least a fifth of the US workforce will be represented by minorities. Check out the Q4 diversity figures to see the steady strides the company achieved in 2020.

Along with that ambitious goal, as a company, they have doubled deeper commitments through leadership, openness, and accountability. This has been driven with a goal in mind to accelerate change along the path and be the most diverse and progressive tech corporation in the world.

Accountability becomes the main priority of the company. In addition to the corporation's objectives set for the composition of the workforce, the company has worked with the management team to explicitly identify their share of responsibility for achieving change, taking into consideration the scale of the firms they lead, keeping their staff numbers open, finalizing the expected recruiting speed, and managing the average tariff rate.

For the approach to work, any person working for Twitter needs to be associated with what the company is trying to achieve. It is not only limited to the knowledge of the executive staff. This is why in 2019, Twitter built an internal diversity platform so that every employee can watch, in real-time, how they counter labor inclusion targets by gender globally and racial issues. This is to keep the company accountable for any implications.

Recently, Twitter released version 3.0 in their Diversity Dashboard, which significantly increases clarity around these metrics, offering insight around the board. This has provided Tweeps the ability to objectively evaluate how their team is performing and be part of the change. In version 3.0, the only occasions where the company limits access to the diversity dashboard is when the size of the group is too big to keep the Tweeps confidential.

Accountability for I&D success lies to all employees. That's why the latest dashboard also contains an action plan detailing five simple measures every Twitter worker must take to make strides in their roles in the company.

An employee must remember their voluntary Self ID Workday commitment. By deciding to join, each member will help ensure that the number of members in their respective teams is accurate. Members should also participate in the Global Business Resource Group (BRG) and take part as a community in BRG meetings. The BRGs are Tweep-led advocacies for under-represented communities while promoting a dynamic and inclusive workplace.

Furthermore, employees should double-check to ensure that everyone on their team has attended the I&D training sessions including the "Healthy Conversations", "Words Matter", and "Allying 101". They must also create an action plan to boost the Diversity Ratings of their teams for the next employee interaction. Lastly, they should schedule an hour for the group to watch the #TwitterTogetherTalk including notes on how to be an anti-racist and hold a debrief using the company's conversation guides.

Applying Transparency

The company has spent 2020 investigating opportunities to draw on industry-leading openness of employee participation to include effects or outcome-based indicators. Representation in leadership positions and equal pay is one of the items they are looking at. The first step in this new field is to explore gender gaps, which they will share in the annual report early next year. Progress is now ongoing to improve pay transparency and, beginning in 2021, the company plans to expedite individual jobs.

The promotions were another significant body of work this year. Like other businesses, they also get inquiries from Tweeps who want to get a better understanding of how promo choices are made. So in addition to processing the findings of the promotion audit that they undertook, the management launched a Consistency & Fairness Task Force to review the promotion process through Twitter from end to end.

Finally, the company is delighted to have achieved even more progress in the equal amount of recruiting this year. Building on lessons learned from the test program in 2019, Twitter extended its Diverse Slates Initiative (DSI) from Senior Director positions to all managers and roles in the firm. Going forward to open a job offer on any available position, the company affirms that at least one woman (global) and one Black or Latinx candidate (US) must be accepted by the interview panel.

The extended DSI is accompanied by an inclusive recruiting e-learning module based on five concepts that every Tweep would like to recognize and follow. These include recruiting one of the most eligible applicants, starting with an applicant pool representing close communities, and ensuring a fair and inclusive recruiting process. It is also important to educate applicants of core strengths and values to employ sophistication and promote the equality and diversity of the entire interview process.

Conclusion

To take stock of what was going right in 2020 is quite a flex. Retrospectively, the steps the company has undertaken in its incorporation and diversity efforts in leadership, openness, and responsibility are important. They reflect the exceptional efforts of its employees in every aspect of the industry. Thanks to every member's support, the corporation manages to take brave measures to drive the business forward without hesitation.

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How Twitter Compliments Television

Customers just love it when brands show an effort to reach out to them. In this regard, Twitter has aligned its platform with that of TV.

Dubbed as the ideal partner for TV, Twitter is the ideal site where audiences can tune in to their favorite TV programs or watch their preferred films and engage in live conversations about them. It is for this very reason that a lot of TV networks now use Twitter to give their audience a more enhanced viewing experience.

Let Your Brand Join Twitter Conversations

Most Twitter followers and users love television, and as trends often go, they have two screens simultaneously being played as they watch. Most of the time, they also become influencers especially on things that are related to TV.

There’s always going to be conversations around TV programs. In some instances, a high volume of tweets was even reflected around very popular TV shows, which generally indicate that Twitter users indeed have a very strong interest in them, to the point that they embrace TV-related apps or are even willing to go beyond the traditional platforms in order to get more content out of their favorites. To fuel this interest further, Twitter brands can incorporate a few practical ways to make sure they get to join in on the audience’s discussions.

Get to know your audience more by starting contests, giving quizzes, or running polls on Twitter. These are all effective ways to get a conversation running, and you could learn a lot about which genres of movies and programs your Twitter followers love to binge-watch.

For better engagement, polls can be created (even on a daily basis) just so you can have a better grasp of what your audience is currently into. Or perhaps you could give out vouchers or coupons to winners in your Twitter contest, just so the audience would be encouraged to take part in the discussion. Grow your Twitter account instantly. Here’s how!

Twitter shares with you the rare opportunity to recreate some cool and memorable scenes taken from the favorite films and shows of your followers. By letting them immerse in this unique experience, you are offering them a chance to not only showcase their talent but also capture the creative learning process.

Cooking or baking eye-catching dishes from food recipes are a good example of this. Or better yet, you could let your audience bring their favorite movie characters or TV stars to life, complete with a step-by-step video on how to imitate their look and style.

Studies have revealed that the majority of people are driven to watch a particular TV show because of the hype that goes with it. In fact, there are Twitter updates that trend owing to the buildup of suspense and the level of audience anticipation surrounding its release.

Statistics show that one in every three Twitter users claim to have watched a TV program just because of something they have read on a Twitter conversation. A huge proportion of the audience also falls under the category of very active Twitter followers.

Encourage audience discussions during broadcasts by doing live-tweets. Followers are mostly interested in what’s trending on Twitter talks and when they can, they also try to pitch in. That makes for a more fun social session online.

Due to socializing restrictions brought about by the worldwide scare, more and more people are spending their days at home. This means that they will have more time to tune in to their favorite TV networks on a more regular basis.

Benefits of the Twitter Strategy

The presence of several social media networks has paved the way for brands to rise in awareness. However, not all that had been created can be powerhouses for each brand in existence. It all depends on how this brand can have better traction on each platform.

Interestingly enough, Twitter’s relationship with primetime TV has seen amazing results. In terms of viewership, TV networks are getting the most out of this social media connection.

Being one of the most prevalent social media sites nowadays means that you have many followers. Live-tweeting and discussion during television broadcasts would most definitely spark conversations among others who are watching the same TV show. This contributes to an overall more social experience.

Social television commentaries are also ideal for Twitter postings as compared to other social media sites, such as Facebook, as they are more of a short-term response and are generally considered by the public as inappropriate outlets for posting live commentary.

Just by being extremely visible, TV shows can usually gather new followers by the hour. Live-tweeting interactions serve as an opportunity to gain new online friends, like those who are also tuning in to the same show.

Live-tweeting a TV program increases its lift to approximately 15%, which is great. Now consider if it is one of the cast members who does the live-tweets, this further adds up to the follower rate of up to 200%.

Television networks and TV producers who monitor live-tweets are confident that their tweets are making a huge impact on the show’s chances for long running time and even adds to the probability of a renewal.

A show’s Twitter community is actually a good gauge as to whether the public thinks of that particular program as a success or a failure. When a show gets talked about on Twitter a lot, that mostly means that people are watching it and if it’s otherwise, it might lead to its inevitable cancellation.

Conclusion

A lot of businesses and brands stand to gain a lot with the help of Twitter. There’s always room to be creative and at the same, informative, through this platform’s service of providing good quality content topped with a genius approach. And by making use of these clever strategies, Twitter just might win the hearts of more followers.

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YouTube Shows Supremacy Amidst The Pandemic

During the pandemic, YouTube was able to show what they are capable of in terms of fact-checking as more conspiracy theories emerged on the platform.

The company started seeing these first months of YouTube-related pandemic developments as a broader narrative.  The tale follows in a broadly imaginative manner of a portrait of human needs that are met. Both the needs and how they were discussed were a simple collection of subjects that the company defined with a little sociological framework. It sounds abstract, but as you simply see through the YouTube plots, different stories can unfold through the screen.

YouTube Teams Around the World

Ben McOwen Wilson, the Regional Manager of YouTube for North America, the Middle East, and Africa, said that the pandemic has provided an opportunity for YouTube to demonstrate what the world’s biggest video-sharing platform can do in terms of fact-checking. Throughout the pandemic, YouTube has continued to delete videos that were against its community guidelines. Grow your YouTube channel in a minute. Here’s the easiest way. 

The fact-checking function has also been launched in the United States, India, and Brazil. International U.S. and organizations based in India may also perform fact-finding reviews in English.

Fact-check collaborations are also presented earlier this month in Germany. Wilson, Chief Executive YouTube U.K., said that specific political partner accessibility was crucial for delaying globalization of the YouTube knowledge fact-check committees.  Today, YouTube collaborates with related organizations such as the BBC Reality Check, Full Fact Service, FactCheckNI, and many others.

Wilson also stated how TikTok could play a significant contribution to the online removal of violent material. TikTok was in the hot seat since scenes of a man perpetrating suicidal acts on Facebook Live had been extensively spreading on various website over the last few weeks. Wilson said that TikTok had a special problem with their systems, which proved to be favorable. He added that for such a small platform, if any other site had had the problem, the issues would have been much larger.

However, he believes that it is an essential step if people want to take part in forums across the sector and that they would be welcome in their company. In September, Theo Bertram, Director of Governance and Social Policy for TikTok in the Middle East, Europe, and Africa, appeared before the Congressional Committee on digital hazards and misinformation and told the CEOs that all-important social media sites like YouTube had appealed to the organization to work collaboratively to delete malicious content.

Wilson said that such alliances were always in existence. Since before, teams and social networking stakeholders have set up a series of operating groups in various areas of damage. TikTok becomes a huge member of most of the groups.

He added that the company would partner with other platforms and agencies to establish guiding principles around networking. So far, the company believes that they had addressed issues regarding violent extremism and a broad scope just before TikTok became more popular. In all ways around the changing approaches to knowledge exchange, the company promises to continue playing a significant role in protecting its community.

YouTube Personalities on the Rise

"Cobra Kai," a YouTube program that has appeared on the network for two years, was bought by Netflix and will be released in 2021 for the third season. With both sides taken into consideration, it was considered as an adult decision, according to Wilson. It seems less difficult for a massive platform than it is for the BBC or any other station because it does not own the content being shared on its platform.

In the 3rd season, the lead protagonist, Miguel Díaz, played by Xolo Maridueña, is still bent on the violent war among rival secondary school karate dojos. Daniel from Macchio is finding answers from his experience, while Johnny from Zabka is seeking salvation. On the other hand, John Kreese, played by Martin Kove, aims to get his pupils into line with his supremacy view.

The television series was created and managed by the producer, Counterbalance Entertainment, by Jon Hurwitz, Josh Heald, and Hayden Schlossberg. The executives will produce, in collaboration with Sony Pictures TV,  James Lassiter, Will Smith, and Caleeb Pinkett for Overbrook Entertainment. Cobra Kai's co-executive producers are Zabka and the Macchio, who are members of an early film series.

A YouTube personality Mo Gilligan, for example, is mentioned by Wilson on Channel 4 and Netflix. He added that he was not feeling bitter but rather a huge pride for being part of the enormous success. Wilson shared that otherwise, because of the pandemic, YouTube noticed an increase in health material use. The executive also spoke on the website about different materials regarding the community guidelines.

Analysis by Oxford Economics has shown that 71% of people have accepted that YouTube houses allow improved content and 76% of the data in media. Furthermore, entertainment corporations in the U.K. polled through a popular YouTuber who decided to promote a wide selection of content producers, while the site sheds light on unexplored talents. Eighty-three percent of British media and music respondent firms use YouTube.

YouTube's artistic environment was funded in 2019 with 30,000 packed jobs with a financial figure of £1.4 billion ($1.81 billion) to the national GDP of YouTube's innovative community. Ninety-six percent of adults in the United Kingdom utilize YouTube. Typical internet adult in the U.K. every month monitor YouTube 46 minutes per day based on Comscore figures.

Conclusion

The pandemic that has shaken the entire world is not yet over. However, its startling inception has taught the people surprising consistency in the networks' content trends. This unity explains people's mutual needs, including feelings of attachment, well-being, and a clear sense of identity. It is a point the disease outbreak seeks to assume frequently that people are all human regardless of how different they behave. The world tries to resolve the needs of isolated people watching the same kinds of videos halfway through these hectic days.

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Kinds Of Content To Include In The B2B Calendar

The Twitter team often collects marketing perspectives and financial strategies from leading communities and business experts to expedite commercial ideas.

Several marketing companies are perplexed when it comes to creating a content strategy that helps them navigate their short-term and long-term goals. Twitter has recently studied the basis for a successful B2B business plan. Here we will look at the content types to be included in the user's content calendar. The main topics for the B2B content calendar are provided by Rachel Cunningham who works at Business2Community. She shares the essential materials that should be included in the B2B topic schedule.

What a B2B Content Calendar Looks Like

Users can start to feel as though they are expanding their artistic talents by seeking opportunities to communicate with their audiences every day. However, long-term social success needs to build different strategies to reach and keep audiences back for more. Connecting with consumers over the long run with these marketing tactics can stimulate wholesome collaborations for media marketing. Grow your Twitter follower list in an instant.

Most media users have short attention spans that marketing strategies usually take advantage of posting short-form content. Content containing a shortened version of the information ranges between 100-300 words. These may involve short company updates, new product lines, media systems, etc. This information can also be classified as "snackable" because the viewing public doesn't have to invest too much time reading the content.

The other kind of content is generally between 500 and 1,500 words. As for digital content, this spectrum is called "long-form" because reading takes any time from 10 to 20 minutes or in between. This does not include consumer guides and thesis documents since these kinds of content are more scientific and regulated.

If one's website seeks to create and maintain buyers, a blog is a crucial element for the creations of the B2B content. Regardless of the pace of development, blog posts are a vital aspect of a robust content calendar. Moreover, the content calendar will include a free guidebook and e-book annually or monthly, depending on the services available. There are fantastic opportunities to draw consumers early in the decision-making process.

Most of the time, white papers are more reliable than e-books or guides. These contents also require more time and intellect to produce. White papers typically offer more specific information for users to guide them in making decisions.

It is difficult to find a buyer or collaborator willing to support media advertising. As such, "blow your own trumpet” must be imperative. News releases and news stories on the B2B website or PR cable are ideal for producing material that emphasizes the business's milestones, accomplishments, and achievements. However, it's just one aspect of the content plan, so there are still many considerations to follow through.

One aspect that lacks in content calendars is illustrations, primarily because infographics are usually extracted from manuals, digital books, and fact sheets. Most of the time, infographics piques the interests of users and increases the engagements of a post.  

Video content should not be set aside easily or only be considered as an afterthought. When businesses want cohesive content, all written and visual materials should conform to the brand's general message and objective. Suppose users are having a hard time delivering substantial videos since not everyone is an editor. In that case, they can find a video buddy or start small with live conferences or webinars.

How to Promote Content Calendars

During the entire sales process, the sales staff will answer several issues and complaints. To not concentrate on the marketing plan when producing business-focused documents, it may help develop content to be used by the sales staff during the marketing process. This covers items such as consumer surveys, published papers, customer data, etc. For sales-oriented material, the main thing is to address it from the consumer's perspective rather than that of the company.

While Twitter urges users to limit advertising material, it may still serve a specific function. The advertising content underlines what separates the goods or services from entertaining content. True digital marketing experts create promotional content that appears to be for entertainment purposes that suit consumers.

For most businesses, only operational information can be accessible to consumers. Thus, market strategists should make sure the content calendar has room for opportunities to produce timely material that discusses what's going on in the business or the latest trends.

A user recently discussed that the ideal piece of content contains specific or "basic" and "entry-level" information. Since customers that most businesses serve are usually new college graduates interested in buying in their sectors. In many cases, basic and specific content is crucial for gaining customers and building trust.

Businesses should consider the collection of meanings or terminology as part of the marketing plan for content. Customers undoubtedly notice a piece of material that is constantly helpful. At some point, they want it organized for quick references. A glossary or guide, while basic, is an excellent way to provide knowledge to customers about the products and services offered.

SEO is a vital part of every B2B digital marketing calendar. The end-user can first concentrate on the content schedule. But without SEO, the end-users can't enter the company's website.

Conclusion

When 96% of B2B purchasers agree that they want content from market leaders, it should be a priority to use Twitter to develop one's enterprise mindset. Companies can quickly start a discussion directly with clients by talking about important problems for the clients and the company. By exploring different kinds of content and keeping in mind the latest topics, consumers will be interested in buying products and services, thus, creating long-term investments.

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Most Tweeted Gaming-Related Content In 2020

Despite the current pandemic, the gaming community is more excited than ever to engage themselves in gaming conversations on Twitter.

Twitter has been known to cater to all types of communities and their activities. One of them, of course, is the gaming community whose passion and smoldering desire to connect and watch various gaming content cannot be suppressed. Despite the COVID-19 pandemic, gamers cannot hide their excitement and engross themselves with their fellows to discuss all the thrilling gaming activities.

During the first half of 2020, Twitter was proved to be the home of the public conversation for the tweets about gaming never seemed to come to an end. From January to June alone, there have been about one billion tweets coming from people all around the world about gaming. Gamers worldwide come together to gain insights from each other and enjoy the buzz that the latest gaming trends and topics bring.

Top 10 Countries Who Tweet the Most About Gaming

Putting aside all the differences in race, gamers worldwide are more concerned to connect further with each other by initiating healthy discourse about the topic they all enjoy. The following are the top 10 countries who tweet the most about gaming. FREE! Grow your Twitter account instantly!

The first country is Japan. It is not surprising since gaming in Japan is considered as a major industry. Next is the United States. No wonder they are second in line; there has been a survey that concluded that over 164 million adults play video games. It is safe to assume then they are enthused to converse with other gamers around the world.

South Korea takes the third spot. Korea is allegedly known as a country with the highest number of skilled and competent gamers, and gaming is considered as a major activity in their country. The next country is Brazil. As one of the leading gaming markets in South America, gaming has become a part of the people’s interactive entertainment.

For the countries of Thailand, France, the United Kingdom, India, Spain, and the Philippines, who are the succeeding countries that tweet the most, it seemed that gaming is one of the fastest expanding industries in their places, too. It shows because all the gamers in these countries are all enthusiastic and hyped up despite being stuck inside their homes.

Top 10 Most Tweeted About Gaming Topics

Because the social media giant has now launched its Topic feature, it is now easier not to miss out on any information concerning one’s favorite gaming conversation. It is now simpler to follow through and interact with others with the same interest. It turns out that the following are the top 10 gaming topics gamers chitchat about the most on Twitter.

The first topic is gaming – the activity these gamers are all fond of. This is then followed by esports. Esports is a form of sport competition in a particular video game. Professional gamers join these multiplayer video game competitions either individually or as teams. The third topic is Animal Crossing. Animal Crossing is a life simulator. It is a video game series enjoyed by over 11 million people around the world.

The next popular topics are the Call of Duty and PlayStation. The former is a first-person shooter video game while the latter is a video game console. Next in line are Nintendo and Fortnite. Nintendo is a video game company and has been around for so long, whereas Fortnite is an online video game wherein gamers are tasked to survive an open-world environment against either other real players or computer-generated ones.

The last three topics are the Xbox, Minecraft, and Pokémon. Xbox is another video game console; meanwhile, Minecraft and Pokémon are both video games wherein you can build a sandbox world in the former and battle against other Pokémon masters in the latter.

Top 10 Most Tweeted About Gaming Titles

Of course, what these gamers all have in common is their love for the games. The discussions about these games just keep blowing up, and the following are the top 10 most tweeted about gaming titles.

The first on the list is Animal Crossing, followed by the Fate/Grand Order, Final Fantasy, and Disney Twisted-Wonderland. Furthermore, there are Fortnite, Ensemble Stars, Knives Out, Apex Legends, Identity V, and PLAYERUNKNOWN'S BATTLEGROUNDS, commonly known as PUBG. By far, these titles are what gamers considered as the most interesting ones, the games that are worthy of recognition.

Top 10 Most Tweeted About Esports Team

Behind these games are the professional gamers who play them, amassing themselves several fanbases. Below are the teams who were recognized the most on the social media giant.

The most talked-about Esports Team are: FaZE Clan, MiBR, G2 Esports, paiN Gaming, FNATIC, Flamengo Esports, T1, Cloud9, 100 Thieves, and FURIA Esports. These teams are all composed of people from different places bounded by one common interest, and it seems like they have been taking this interest quite seriously.

Online Gaming Events on Twitter This Year

Though this pandemic has canceled a lot of events this year, event organizers still tried their best to connect to their audience by holding virtual gaming events that were surely worth the hype. These events took place in the previous months of 2020.

The most tweeted about video games conference are the following: The Future of Gaming on PS5 Event, Niconico Net Chokaigi 2020, Xbox Games Showcase, PAX East 2020, and Ubisoft Forward 2020.

The Future Gaming on PS5 instantly became the most tweeted gaming event as it made the gaming conversation rise to 82%. Several major gaming events were also held such as the EA Play and UbiForward.

Conclusion

This proves how the gaming community is still active and is still going strong despite the circumstances that the world is under. These insights from Twitter had shown and displayed the excitement of each gamer who has enthusiastically involved himself/herself in gaming conversations, esports, conventions, and gaming events. Despite the conditions, there is still a lot in store for gamers around the world in the remaining months of 2020.

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Top 10 Most Disliked YouTube Videos

The popularity of YouTube videos can be determined through views, likes, and dislikes. No one wants the latter, but these 10 videos seem to have no choice.

More often than not, when people talk about popular videos on YouTube, they likely think of those with many views or likes. What they usually forget is that gaining attention can also come in the form of dislikes. This goes to show that well-viewed and well-liked content on YouTube cannot be directly considered as well-received by viewers. Thus, there will always be those videos that are going to be prone to thumbs-down reactions. For those who are curious to know these unfortunate videos, this article lists down 10 of the most disliked videos on YouTube to satisfy that curiosity. Grow your YouTube channel in just a click.

10. 3.88 Million Dislikes – Official Call of Duty: Infinite Warfare Reveal Trailer

Released in 2016, this video shows video-games enthusiasts a sneak peek of what they can expect from the then-upcoming game. Unfortunately, this trailer gained millions of dislikes from viewers in the early days after it was posted, since it may have led to negative criticisms about the game. Nevertheless, most YouTube users have recently admitted that they judged the game too early and started giving positive feedback in the comments.

9. 4.54 Million Dislikes – Despacito (Luis Fonsi ft. Daddy Yankee)

The reason why this music video ended up on this list is mostly because of how many times YouTube users heard this song since it came out. Sooner or later, some just got tired of it and decided to hit the thumbs-down reaction. But, the number of dislikes still cannot compete with the 38.02 million likes and the 6 billion views this video has amassed.

8. 4.75 Million Dislikes – Can this video get 1 million dislikes? (PewDiePie)

The title of the video pretty much explains its concept, and it is apparent that PewDiePie got more than what he targeted. This fulfillment is no surprise, though, considering that his channel is one of the most subscribed on YouTube. After all, more than 105 million are willing to support his cause. This video was published in December of 2016 and has collected 20 million views so far.

7. 4.81 Million Dislikes – It’s Everyday Bro (Jake Paul ft. Team 10)

There is no better way to explain why this video is included than by watching it. Although it is considered popular, it cannot deny the fact that the music video has accumulated millions of dislikes. It is actually expected to gain more thumbs-down reactions. Similarly, it is questionable that the video collected 2.9 million likes.

6. 5.90 Million Dislikes – Johny Johny Yes Papa (LooLoo Kids)

This video is an almost two-minute children song that displays a baby trying to eat sugar cubes while his father or grandfather is not looking. Content such as this is not usually prone to dislikes from the YouTube audience; thus, it is shocking to discover that this video received almost six million dislikes. One possible logic behind this number is how over-saturated parents can become with this song. Considering that this is mostly viewed by children over and over again, it may annoy parents.

5. 6.40 Million Dislikes – Mairoshka TV (Learning Colors Multi-colored Eggs on the Farm)

This is another kid's content that is not well-received by YouTube users. With its goal of teaching children about colors, this video features colored eggs and is narrated in Russian with the famous nursery rhyme Old McDonald Had a Farm playing in the background. While it does deliver its purpose, it does not do so effectively given that it is too long and can easily be dull for its viewers who have a low attention span. This justifies the number of dislikes it has gathered.

4. 7.71 Million Dislikes – Baby Shark Dance (Pinkfong! Kids’ Songs & Stories)

Just like other videos for children, this song has collected more than seven million thumbs-down reactions because of parents who have had enough of it. On the other hand, it is undeniable that it is one of the popular content on YouTube with over 5 billion views ever since its release in June of 2016.

3. 8.98 Million Dislikes – YouTube Rewind 2019: For the Record (YouTube)

Although this video is an improvement compared to its predecessor, it has not escaped millions of dislikes from YouTube users. Some may say that YouTube Rewind 2019 is less broad and appears to have a theme throughout and that it is also shorter than its 2018 version. But, this does not mean that it is a good watch.

2. 11.39 Million Dislikes – Baby (Justin Bieber ft. Ludacris)

Posted in 2010, this music video is Justin Bieber’s first hit single, which gave birth to millions of his fans who refer to themselves as Beliebers. To date, it has reached more than 2 billion views and over 13 million likes. However, the number of people who dislike it is not far, standing at 11.39 million. This goes to show that many are unimpressed with the song and decide to create parodies instead.

1. 17.93 Million Dislikes – YouTube Rewind 2018 (YouTube)

Who would have thought that the most disliked video on YouTube would be from YouTube itself? This video is the pioneer of its kind that features important people and events in the year 2018. The concept of the content is promising, but YouTube failed to execute it. Most of the audience calls it corny, boring, and all over the place; thus almost 18 million viewers gave it a thumbs-down.

Completion

It is noticeable that there are different reasons as to how these videos ended up included in the list. While some are expected to gather thumbs-down reactions from viewers, several videos received dislikes out of reasons that are difficult to explain     Regardless, what these content have in common is that they have been able to gain attention from the YouTube audience. With that, they have served their purpose to entertain and inform. The rest of it is just beyond their control.

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SoundCloud On Twitch TV

In the early days, SoundCloud struggled. Now, with many new partnerships and collaboration efforts, this music-streaming platform is doing better than ever.

With SoundCloud on Twitch TV, they can greatly increase their audience reach. Because SoundCloud is a live music-streaming website, it can capture a lot of attention from users on Twitch TV, which is a live video-sharing platform. This collaboration effort is surely going to make a big difference. You can be a SoundCloud superstar. Here’s how.

SoundCloud’s Plan on Twitch

Twitch TV is well known for being a gamer’s website and is the world’s leading live streaming platform. Twitch has millions of users that live stream each day, either to generally chat with the community, play video games, interact with people, or produce some sort of entertainment for fans.

The website was open to the public in 2006 and is used by just about anybody from gamers to music artists and to comedians. This live streaming platform is certainly the place to go if you want to have your own reality TV show. With SoundCloud being a music focused website, it created an account on Twitch to begin showcasing music industry related content to the Twitch community.

What is SoundCloud going to do on Twitch?

Beginning in the first week of May, SoundCloud will start hosting certain episodes where they will be focusing on specific music related content to share with the music community on Twitch. With Twitch largely being a gamer’s website, many of these users will enjoy music as a part of their gaming routine. Therefore, this would be an effective way to grab these people’s attention and to introduce them to the many great music artists on SoundCloud.

To help SoundCloud be distinguished or stand out, the majority of their hosts for these different episodes will be famed rappers. SoundCloud is famously known to produce talented rappers. So, this smart touch will give SoundCloud fans a bit of the SoundCloud home feeling.

Besides the idea of increasing its reach, creating their own Twitch channel can mean a lot of things. This kind of influence will allow people to know more about the essence and values of SoundCloud and why they’re making such a great impact on the music world. These live videos and feeds will also be an amazing way for SoundCloud to connect with its fans, as well as host interviews with artists that many SoundCloud listeners would love to see. There are a lot of benefits to this move by SoundCloud, as well as for Twitch too. With this collaboration, both streaming platforms will sure to produce fruitful results from each other.

In today’s world where people seek and yearn for genuine attention, it is critical that platforms such as SoundCloud make efforts to reach its fans in a more personal way. Hosting live videos on Twitch is certainly one of these great ways. There really is something about seeing your favorite artists or beloved platforms go live.

To see the people you respect in real time makes you view them as real humans or people whom you can actually connect with. This is precisely the goal of SoundCloud’s plans with using Twitch for their music channel. Reaching out to a new community can be scary as you’d be treading on new waters. However, some ideas are worth the risk and many believe that this move by SoundCloud will produce a lot of good results for both the company and their music culture.

How to be a successful streamer on Twitch

Because Twitch is a different medium, SoundCloud will have to learn a few tips and tricks to help them gain the popularity or viewers that they’re expecting. Below are three major attributes that every streamer needs according to well-known gaming streamer, Valkia. Valkia has been on Twitch since 2015 and now has over 75,000 followers that watch him stream Overwatch. These three attributes are what he says has helped him to gain the success he has today.

Dedication

One of the basic principles of achieving something in life is dedication. Dedication means time and effort, so without it, you’d wound up not doing anything. It has been proven on many occasions that those who put more in will get more out. So, as you become more dedicated to a cause, people will start to recognize your seriousness. With SoundCloud’s plan being made long in advance by having plenty of shows all ready to go live, they clearly are dedicated to making their live streaming work.

Engaging Personality

Another important factor of growing your viewers is that you have to actually be likeable. Nobody wants to watch someone who’s rude, disrespectful, or plain boring. This is one of the reasons why SoundCloud has chosen certain host for their live feeds. Not only that, but they have also ensured that there are different hosts to help make things a little bit more lively and engaging for different fans. So, without an engaging personality, you won’t get the appeal that you’d hope to achieve.

Care for the Community

Last but not least and probably the most obvious one is to do these things because you care about your community. In SoundCloud’s case, they care about their music community, which is why they have this extra-curricular activity to engage with their music fans more. It’s important to do things out of passion and because you love to, but when you also do it for your community, then you will not only be followed, but your followers will become loyal to you. This can then naturally lead them to show more support for you and even help with increasing your followers or audience through sharing and posting.

SoundCloud on Twitch TV is a great move. This is an exciting plan by SoundCloud and a great way for Twitch to also build its number of users. This collaboration effort will definitely produce a lot of good results for both parties, as well as cause much excitement amongst the online music world.

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MrBeast’s Friends Ask For Instagram’s Blue Checkmark

If there is one thing that every well-known influencer has in similarity, it would be Instagram’s symbol of status – the blue checkmark.

Jimmy Donaldson, or most popularly known as MrBeast, is a rising Youtuber with over 35 million subscribers. His videos mostly feature giving away millions of dollars to his friends, acquaintances, and even random strangers and streamers. If you watch his content, then you would surely know Christopher Tyson and Chandler Hallow. They are almost at every video on the channel as they are MrBeast’s friends and collaborators. If you do, then you would also understand why they need verification.

Why Chris and Chandler Need to be Verified on Instagram

Every person who is well-exposed to social media such as Instagram knows what a blue checkmark is. It is a status symbol signifying that the account is owned by a verified influencer or public personality. To qualify, the person or group should have been exposed to mainstream publications. Despite being considered as big figures in the YouTube industry, Chris and Chandler have not received their checkmarks yet. And so, MrBeast asked for help to make this happen. But who exactly are they and what have they been doing for the channel? How can you get your account verified? Here’s the easiest way.

The very moment MrBeast made his YouTube channel, he immediately got himself a subscriber who literally stayed with him up until now – Chris. They first met when they were in high school. At that time, Chris was in ninth grade and Jimmy was two years below him. Despite not belonging to the same batch, they ended up becoming close to each other because of their similar interests. Even back then, they were already fascinated with YouTube and watching channels that played video games. Little did they know that years later, they would become content creators themselves.

As for Chandler, their friendship started after a baseball game. He was introduced by his friend, who happened to be MrBeast’s coworker. The first time he appeared on a MrBeast video, the audience already liked him. As a result, he ended up becoming a regular on the channel.

The team is oftentimes seen to have a lot of fun while doing their videos. As a matter of fact, that is exactly the case for them. Despite making a lot of money from their uploads, what they have been doing does not feel like a task to them. They hang out, film what is going on, and then go home. Even if they are not recording, they go out as regular friends too. That is most likely why they are always having a blast on screen.

However, aside from enjoying their screen time, there are also other tasks that they are instructed to do. They are in charge of the entire video process, from the idea, concept, location, and schedule, up to the act itself. They help with the planning for the general idea of the whole video, while the rest is just improvised.

After the upload where they gave a $10,000 tip at a local restaurant became viral, they started to see that the channel is becoming a big deal.  Whenever they go to public places, there would usually be people that can recognize them. Although this evident rise in their popularity is considered advantageous, it can be bothersome at times as well. Nonetheless, they are always thankful to the people who support them.

The quarantine left people with limited choices to have fun. As a result, many resorted to online activities, like watching YouTube videos, for example. The demand suddenly surged to the point that the platform had to lower its streaming traffic to 720p in some countries. For MrBeast and his friends, this is an opportunity to give people another reason to enjoy staying at home.

For now, they started to brainstorm ideas for videos that they can film indoors or locally. If you are subscribed to the channel, you might have noticed that a lot of their uploads are taken outdoors. As they cannot do that for now, they have to come up with something else. After all, the best way to be safe is to be cautious.

The pandemic has practically forced them to take a break for a little while. However, they are still exploring ways so that they can continue entertaining their fans. If they had to film videos where traveling is necessary, they, of course, had to quarantine at their houses for two weeks. They are also making sure not to violate any health precautions.

Due to their new schedule, Chandler, Chris, and Chris’ wife decided to move into MrBeast’s house together for the meantime. As they have been filming lengthy videos for quite some time already, being stuck together for a bit longer than usual was not hard for them. The only thing that changed is that instead of separating ways after filming, they have to stay instead. Nonetheless, it is still a fun experience for all of them.

As of the moment, the team is working on a gaming channel and they have been spending more time on it. When Jimmy and Chris were in high school, watching playthroughs have been their idea of fun. However, they decided to not make gaming as the focus of their current channel as their audience preferred to see real-life content. Their passion for gaming has not waned a bit until now. Since they have already been playing anyway, they decided to upload videos of them having fun while doing so.

Conclusion

Despite not being content creators themselves, they are always playing a big part in the creative process. As such, they already consider themselves Youtubers, although they do not own a personal channel. A verified account is a necessity for personalities like them, whose most videos are centered on giving away money. Without the blue checkmark, it will be easy for other people to impersonate their identities and use the account to scam their fans.

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10 Of The Most Viewed Videos On YouTube

When YouTube first became available online, no one really expected that many of its videos would end up having billions of viewers years later.

There is absolutely no shortage of fun and interesting videos to watch on YouTube. Whether you are looking for tutorials, cooking shows, or heart-wrenching short clips, YouTube always has something entertaining to offer. Today, we’ll share with you 10 of the most viewed videos on YouTube. You can also be a viral YouTube sensation. Learn here how.

Despacito – Luis Fonsi ft. Daddy Yankee (6.73 Billion)

There is no doubt to say that Luis Fonsi’s Despacito has swept the globe when it was recognized as the most viewed music video on YouTube of all time. Though it’s sung entirely in Spanish, it’s interesting how it appeals to a website that’s dominated by English-speaking content.

For years, since it first became popular, it continued to gain more viewers from all over the world. Despacito went viral soon after it was released in January 2017 and it shows no sign of leaving the top spot

Baby Shark Dance – Pinkfong (5.17 Billion)

Often, grand production and elaborate lyrics, or even featuring popular stars aren’t always what makes a video go viral. This has been proven by a few popular videos on YouTube, including the second one on our list.

The Baby Shark Dance is a two-minute video with a staggering over 5 billion views on YouTube. It was produced by Pinkfong, a Korean pop manufacturer and a new addition to the list. The song isn’t complicated with repetitions but it appeals to viewers, perhaps, especially to parents trying to keep their little ones entertained.

Shape of You – Ed Sheeran (4.74 billion)

Flirty, great lyrics, beautifully demonstrated visuals, and a great performer – put all these together and you’ll have the top 3rd most-viewed video on YouTube. Ed Sheeran’s Shape of You is undoubtedly one of the most-viewed videos of all time. Not only that, it also holds the record as the second-fastest video to reach 2 and 3 billion views.

See You Again – Wiz Khalifa ft. Charlie Puth (4.52 billion)

This music video by Wiz Khalifa featuring Charlie Puth experienced a massive international hit and continues to do so as its number of views still makes a rise. See You Again was taken from the soundtrack of Furious 7 and in dedication to a cast member who accidentally passed away. Since its upload on YouTube, it became so popular that it overtook PSY’s song in 2020, Gangnam Style, which previously held the record.

Recipe for Disaster – Masha and the Bear (4.26 billion)

Most of the videos that you’ll find on this list are what you would expect them to be: popular music videos played not only on YouTube but only on various social media platforms worldwide. But, then you will find the Russian cartoon bear.

Recipe for Disaster is an episode of Masha and the Bear, a Russian animated series. Currently, it has over 4 billion YouTube views, which makes it the only video to hit YouTube’s top 10 that is not a song or music.

Uptown Funk – Mark Ronson ft. Bruno Mars (3.83 billion)

It’s not as new as the first few music videos on this list, but Mark Ronson and Bruno Mars’ Uptown Funk has obtained so many views and seems to continue gaining popularity as the years go by. The video became available on YouTube in November 2014 and since then, it quickly became one of the most well-liked videos on the platform.

Gangnam Style – PSY (3.59 billion)

This is another non-English content that made its way to the top 10 of the most-watched videos on YouTube. It gained a billion views in just less than 6 months after its release from July – December 2012.

Although the music video was overtaken by See You Again by Wiz Khalifa and Charlie Puth in 2015, PSY’s Gangnam Style made history by becoming the very first video on YouTube that was viewed over a billion times. But, before that, the video dominated YouTube for five years.

Sorry – Justin Bieber (3.28 billion)

Of course, the list will not be completed without one of Justin Bieber’s music videos. Sorry has proven to be his most-watched video on YouTube, but it’s important to note that it is not the only one that reached a billion views. Thanks to his other music video, Baby, he has become one of the musical artists to achieve a one-billion-view YouTube video.

Sugar – Maroon 5 (3.17 billion)

The success of Maroon 5’s music video is just as sweet as its song title, Sugar, reaching over 3 billion views. It premiered on the Vevo channel of Maroon 5 on January 2015 on YouTube. The song was also a great hit for the band in 2015 and was even nominated at the 58th GRAMMY awards for the Best Pop Duo/Group Performance.

Johny Johny Yes Papa – LooLoo Kids (3.13 billion)

What made it to the final list of the most popular videos on the video platform is yet another kids’ video, Johny Johny Yes Papa. This video is not even 2 minutes long, but it still successfully gained over 3 billion views and counting.

Just like Pinkfong’s Baby Shark Dance, the song is simple, and you’re probably familiar with the nursery rhyme too. It is a short, fun animated music video with a baby and his Papa. If you aren’t one of the billion viewers it has had, then perhaps your baby sister or brother is one instead.

Conclusion

This list, 10 of the most viewed videos on YouTube, is constantly changing and switching. What appeals to the viewers in the past might not interest the people of the present. Although the videos that are in the top spots are always different, the list is a bit similar to those that were popular before. So, when one looks at the top 10, it is probably safe to say that the platform is currently dominated by children’s programs and music videos.

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How The Coronavirus Has Affected Instagram

Coronavirus and InstagramConclusion

The coronavirus pandemic that’s occurring today has affected almost every aspect of people’s lives. Some of which have made their way into the online world.

The coronavirus, also known as Covid-19, has been spreading ever since the beginning of 2020. Because it has spread to almost every part of the world, people’s everyday lives have been disrupted. In this article, we are going to specifically look at how the coronavirus has affected Instagram.

One of the Biggest Social Media in the World

Instagram is one of the biggest social media platforms in the world. It is typically rated within the top 10 if not in the top 5. This photo-sharing platform has only grown ever since it has been active not so long ago in 2010. After 10 years, it has reached over a billion user accounts.

After two years in 2012, Instagram was bought by Facebook for $1 billion with around 30 million users at the time. This combining of companies only proved powerful for Instagram to reach the number of users it has today. Now, both Instagram and Facebook are used in combination with each other that allows users to link both accounts for easier access and more functional capabilities.

What makes Instagram popular?

In today’s society, people are turning more and more to the online world. According to certain psychological studies, the majority of people prefer to communicate or associate with others online. This is because it is much easier to do than face to face confrontations, which can be scary to some people, especially with strangers.

Of course, there are other reasons why many people would prefer to be indoors. The main and obvious one is that they can remain in the comfort of their home while still being able to do what they like online. Another common reason is that it is safer and less predictable than the outdoors

Regardless of whether you are an indoor person or an outdoor fan, Instagram has benefits for both types of people. Because it is a photo-sharing app, you can practically take photos of anything, which is exactly what many Instagram users use the app for. You can take photos of your daily routines, such as home exercises, or you can take a picture of your tasty meal at your favorite restaurant.

According to Instagram demographics, the majority of Instagram users are teenagers or young adults. This makes sense as the younger generations are more inclined to enjoy photo taking and sharing with their friends than the older generations. So, with the advancement of technology, these young people are looking to indoors more than the outdoors, which only promotes the use of Instagram in people’s lives.

The coronavirus or Covid-19 outbreak at the beginning of the year has scared countless people throughout the world. It is a deadly new virus that can potentially kill millions because there has not been a cure for it yet. Because of its widespread, it has caused almost all people on the planet to stay at home for safety and prevention.

As you can imagine what it would be like to be stuck at home and not be allowed to go outside, you will want things to do to pass time until you can go back to work or school. So, Instagram, as well as other social media platforms, have benefited from this outbreak. In fact, Instagram alone has seen a 70% growth of users since the Covid-19 lockdowns.

Instagram adapts to changes

While it is a great thing that Instagram has benefited from the pandemic, the company has been working on producing certain updates that can help people feel reassured while on lockdown. You will find that there are more functionalities to utilize while at home, especially for business accounts, and more abilities to enjoy the app to pass time.

These changes are not only to make a difference for a world that’s struggling but also to cater to the sudden spike of users. A former FDA (Food and Drug Administrator) commissioner has stated in one of his interviews that the coronavirus will continue to spread even by the end of June. This is the time that many parts of the world will have ended or plan to end their lockdowns.

Due to this prediction, however, there is a high chance that people will have to be housebound for much longer than anticipated. So, the rise of users on social media might only increase. This would mean that Instagram would have to adapt further to current situations and future changes.

Will the death rate impact Instagram?

Fortunately, thanks to the lockdown, many parts of the world have reduced their death rate. However, without a cure and the persistent spreading of the disease that the former FDA commissioner has stated, the number of deaths may still continue.

In the meantime, popular social media platforms like Instagram can only promote the proper practice of hygiene for extra prevention. Despite its increasing efforts of making sure that their users have plenty to do on the platform, they are doing all that they can to educate people of the deadly Covid-19. Whether the death toll rises, even a billion-dollar company doesn’t have much that they can do in a time of crises such as this. So, as long as the death toll doesn’t reduce the number of users online, Instagram will continue to promote joy for their users.

Instagram and other social media platforms have done a lot of good already for their online community and the overall society. It is always a good thing when large companies use their power and authority to make a difference in the lives of others. How the coronavirus has affected Instagram has mostly been on the positive side. But, if things turn for the worse as feared by the former FDA commissioner, we might end up seeing more Instagram updates to come.

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Zuckerberg Thinks Twitter Was Wrong

Twitter was criticized by Facebook CEO, Mark Zuckerberg, when the platform fact-checked President Donald Trump’s tweet about voting.

When President Trump took to Twitter his view about mail-in voting, the micro-blogging platform tagged his tweet. The labels didn’t hide the tweets or call them false. Instead, it pointed users to a fact-checking page. The link to a page contains information that contradicts the president’s assertions. This is the first time that Twitter has ever marked or labeled any of President Trump’s tweets. But, the chief executive of Facebook, Mark Zuckerberg, has a different view about Twitter’s action of fact-checking Trump. Would you agree with Zuckerberg? Read this first.

Zuckerberg Does Not Agree With Fact Checking

Early this year, Twitter introduced new labels and warnings for Tweets that contain manipulated media or questionable information. The labels will then link to an external trusted source or a Twitter-curated page that contains additional information on the claim made in the Tweet. This is why Trump’s tweet was fact-checked by the platform. Then, they provided a link to a page that disputes his claim about voter fraud with mail-in voting.

However, for Mark Zuckerberg, fact-checking on social media should not be done by them. In an interview with Fox News, he said that private companies should not be “the arbiter of truth”, especially social media platforms. They “shouldn’t be in the position of doing that”, he added.

The CEO of one of the largest social media platforms in the world stated that they probably have a different policy than Twitter on cases like these. Their approach is different as they do not intervene when it comes to censoring posts by the public unless there is an imminent threat.

Unlike Twitter, Facebook doesn’t have any policy of putting a label or warning in front of a post that may provoke violence. For them, if a post incites violence, then it should be deleted whether it may be newsworthy or not.

In order to combat the spread of malicious content and misinformation on Facebook, the company established a robust integrity team. They have strengthened the company’s practices and policies in order to minimize harmful content. They also continue to research the impact of the platform on society to improve its services.

Facebook has also developed a set of policy and Community Standards outlining what’s allowed and what’s not on the platform. They continue to update their guidelines to meet the changing needs of its users. In addition, the company works with different fact-checking organizations, although they refrain from fact-checking posts from politicians.

In the past, Facebook has faced a lot of criticisms both from the public and the government for the lack of action when dealing with controversial posts or content on the platform. But, it seems that the company CEO does not have any plans to alter its policy.

Google, on the other hand, has remained noticeably silent on the issue over fact-checking Trump’s tweet. It is of note, though, that the company often deals with the same issue regarding moderating political content due to its video-sharing platform.

Twitter CEO, Jack Dorsey, argued in one of his series of tweets that fact-checking Trump’s tweets don’t make them an arbiter of truth. He said that they will continue to point out any disputed or incorrect information regarding elections globally. What they aim is to show the information in question and connect the dots of contradicting statements so that the public can judge what is right for them.

The Result of Twitter’s Fact-checking of Trump’s Tweet

After Twitter labeled two of Trump’s tweets, Trump did not just threaten Twitter, but called out on all social tech companies. News then broke that he signed an executive order that will seek to limit social media companies’ legal protection and restrict how platforms moderate content.

Social media platforms, including Facebook, YouTube, and Twitter, have been protected by law under Section 230 of the 1996 Communications Decency Act. In essence, this says that these companies aren’t liable for the content the users post on their platform. But, if the signed executive order takes effect, tech companies could lose their protection from Section 230.

Trump feels that social media companies can do what they want because they have a shield. But, with the new executive order, they aren’t going to have that protection anymore. The order might undermine the legal protection enjoyed by social media platforms. Trump also asked federal regulators to further look at provisions that are in Section 230 that shield tech companies from liability for posted content by users on the platform.

The news about the order wasn't taken positively by many people. Some claimed that the executive order is just an unconstitutional retaliation against the micro-blogging platform. It seeks to discourage individuals and other companies from disagreeing with the government.

Internet freedom watchdogs and civil rights advocates denounced the order. Facebook also expressed its opposition to the order. According to the company, limiting section 230 or repealing to it will restrict more online speech. By exposing tech companies to possible liability for everything that billions of users from around the world say or post will encourage platforms to censor any post that anyone might find offensive. This would also mean penalizing companies that allow controversial speech.

Indeed, if this order takes effect, social media companies will be held responsible for any negative or offensive post by anyone on their platform. They would have to constantly monitor any post of its billions of users to ensure that they won’t get sued for what these users share or post.

Conclusion

Twitter and Facebook have always had a healthy rivalry since their beginnings. Both have played a critical role in the social media world as social media giants. Although they have many similar online guidelines and policies, they have different views about fact-checking. But, the escalating war between Trump and social media puts them on the same side. It will still go through a lot of long processes to determine whether or not it will take effect and impact internet companies.

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Instagram Story Hacks You Should Know

There are a great many things that you can do on Instagram besides posting your favorite pictures. Instagram Stories is one of these great features.

Instagram Stories is a very similar feature to that of Facebook and YouTube. These social media platforms actually got this idea from Snapchat, where the app was all about sharing your photos and would disappear soon after. Because this was so popular, Instagram, along with others, decided to add this feature to their platform.

Instagram Story Hacks for Better Coverage

One of the great things about Stories is that they don’t last long. What you share will only be displayed for a short time. Because of this, you can post a lot more without filling up your newsfeed with too many posts. In addition, you can display more posts to your viewers evenly without any post being left out or missed. Be an Instagram master! Here’s what you need to do.

Another great thing about the short span of Story posts is that they can act as sneak peeks if you’re a business page. This method is a great way to promote new products or showcase your services in a call-to-action kind of way. So, there is a lot that you can do with Instagram Stories both as a business page or a personal profile. To help you gains some ideas, below are some Story hacks that will certainly give your Story posts a big boost or offer an interesting look for your viewers to better enjoy.

This Story hack is a very exciting one and one that not many users know about. If you’re tired of showing the typical and regular background, then here is a trick that can turn them into something cool and new.

Just as how you normally choose a background color, pick one that you want to use for whatever Story you want to post. This time, cover the whole screen with the background by long pressing on the screen. When you do this, the background color will cover the entire screen, including the image you’ve added.

Then, use the eraser to get rid of the color by creating a word or by just revealing your hidden picture. With this trick, your creative capacity will increase and your Story viewers will love the new look. They might even want to view more of your Story posts to figure out how you did it, which, of course, is a good form of engagement for you.

Another seriously amazing trick for a creative Story look is the smart use of emojis. Emojis give a nice touch to a post by making it livelier and emotionally interactive. So, this certain trick will definitely entice more viewers into reacting to your Stories.

The process is very, very simple. All you need to do is choose a picture that you want to share with your viewers. Then, pick an emoji that matches the picture or background color. Afterward, enlarge that emoji until the outside edges become blurred. You will notice that as you enlarge the emoji, the edges will appear foggier.

All that’s left will be to adjust the fogginess of the emoji to your liking and one that should match well with your chosen picture. That way, you can get the greatest effect from the emoji’s color. Because there are many emojis to choose from, you will have plenty of time to play around with this Story hack for your viewers to enjoy.

This Instagram Story hack might seem like a new kind of feature. However, it is far from it. This Story trick is one that can wow a lot of your viewers into thinking this way. It is also very simple to do.

What you do is, whenever you want to add a text on your Story post, create a text the usual way, but twice. On your background or your image, add a text in one color. Then, create another text but using a different color, one that will contrast well with the first color. Then, place the second text on top of the first text and if the color goes well with each other, you will have a shadow effect.

This trick can create many new ways for you to style and add spark to your texts. Because of the diversity of colors available, this trick will give you plenty of reason to add motivation quotes or even call-to-action words that you can use to attract your viewers.

Have you ever thought that using a lot of hashtags on your Story posts might seem too overwhelming or crowded at times? If you have, then you are not alone. This is why this Story hack serves as a solution because it allows you to add as many hashtags as you want without making your posts seem messy.

How you achieve this is by hiding all of the hashtags on the post. Although the hashtags are hidden, the effects of these hashtags are still in effect. So, this hack kind of acts like an Instagram cheat code.

What you do is once you’ve chosen your image or background, you then add all of the hashtags you desire the normal way. Then, color all the hashtags with the same color as the background, thus blending them in. This means that you will need to have the right image or background to hide your hashtags well. But, if you get this right, then your post will not only look free from spam but will also show in search results.

Conclusion

These Instagram Story hacks are just some of what Instagram users have discovered. There are many more that can be found, so it always pays to play around with features. By doing so, you might end up uncovering your own list of Story hacks that can turn your posts into something that everyone wants to react to or follow.

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3 Ways To Scale Facebook Ads

Get more conversions and sales from your Facebook ad campaigns. Discover top-tier scaling techniques for Facebook ads now.

The truth is, scaling Facebook ad campaigns isn’t easy. There are a lot of things that you need to consider like adapting your tactics and strategies for the constant changes in the Ads Manager of Facebook. You also need to be updated with the dynamic Facebook algorithm to make sure that your ads are visible to your audience. It is a constant cycle of developing and improving campaigns that work. Get tons of customers from Facebook Ads. Learn how!

Vertical vs. Horizontal Facebook Ad Scaling

You don’t want to increase your ad spending without taking appropriate precautions. If you make a mistake, you might be doubling your budget without getting your desired result. To ensure that you are taking advantage of your ad campaigns, there are two scaling methods you can use, which are vertical and horizontal ad scaling.

This is a valuable method when it comes to marketing on Facebook. As the name suggests, with this tactic, you are moving vertically. It involves increasing your budget on a post that is attracting proven leads.

If you use this type of scaling, you will want to increase the amount of money you spend on an ad. It is advisable to increase your ad spending every three to five days, especially if you want to see positive returns from a set of ad campaigns.

This involves looking for new audiences with the use of Facebook Audience Insights. In order for you to scale your ads for reach, you need to add new sets of ads to your campaign as you increase your budget.

This scaling method is also one of the most reliable and widely used methods for scaling Facebook ad campaigns. Using this tactic means replicating winning ads but targeting them to a different group of audience. This is why you need to research for new audiences. You select highly profitable ads, develop new ads sets, and then reuse similar ads. But, in every new ad set, you select different targeting.

How to Scale your Facebook Ads with Horizontal and Vertical Scaling

Now that you have a basic idea between the two Facebook ad scaling techniques, let’s put the theory into practice. Consider the following ways to scale your Facebook ads to achieve your growth and revenue targets.

Have More Facebook Lookalike Audience

If you want to reach new people who would be interested in your brand or business, increasing the size of your lookalike audience is a great idea. Doing so can help you extend your target reach because they are the same with your existing customers.

During the creation process, you can easily select the size of your Lookalike Audience. There are pros and cons for choosing a small and large audience. Smaller lookalike audience matches your source audience more closely than the large one. However, when you create a bigger size of Lookalike Audience, you increase your potential reach.

The platform generally recommends a source audience between a thousand to fifty thousand people. But, you can always utilize multiple Lookalike Audiences at the same time for one ad set. Your ad set will target your ad campaign to those who are in any of your chosen Lookalike Audiences.

But, if you would prefer to scale a lookalike audience through the increase of the percentage of your audience size, then it is a good idea to start off with a small audience. Then, you can observe how receptive your audiences are to the ads. If the ads are performing well even with only a small lookalike, you can scale it slowly to see if a larger audience is still receptive.

Increase Your Ad Spending

When you increase your ad spending, especially after seeing positive results from your set of ads, you are applying a vertical scaling. But, in order to know whether you ad campaigns are performing well or not, you need to monitor your return on ad spending.

ROAS is the online advertising equivalent of ROI or return on investment. It is the metric that gauges the success of your Facebook advertising. Measuring the ROAS of ads on Facebook is directly linked to conversion tracking and Facebook pixel.

Some think that if they keep adding to their ad spending, they profits will also continue to grow. This is not always the case, though. Often, they start increasing their ad spending, but their ROAS remains the same.

Therefore, you need to continue to monitor your spending and the return on ad spending to make sure that you are getting the most of your money. There might be times that your ad set has reached its maximum potential. If this happens, you probably have to change your approach.

Expand Your Geographical and Demographic Range

The size of the audience you are targeting with your ad campaign on Facebook is often determined by your business type. For instance, if you own a gym in your local area, you may want to start running ads that target the people in the area. But, if you want to maximize the potential of your campaigns, consider expanding the demographic area you are targeting with your ads.

Once you change the target location of your advertising campaigns, you may also have to make some tweaks on your ads. This is especially important if the ads refer to a specific area.

Also, if you’re segmenting a certain demographic, say 25-40 year-old-females, then try increasing the age range or include both genders. This will give you more audiences to target. They will also still fall into the category or behavior targeting. Just keep your ads spending to a minimum when targeting a new location with your ads on Facebook.

Conclusion

The use of ads has been one of the popular methods for businesses of all sizes to increase their potentials, reach new clients, and retain customers to eventually grow. But, there’s no one-size-fits-all approach to Facebook marketing success using ad campaigns. When scaling Facebook ads, you need to increase your audience, target reach, and budget. If done correctly, you will have tapped into a powerful method of growing your brand.

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How YouTube Discovers And Ranks Suggested Videos

Learn how suggested videos work on YouTube. If you have your own channel, you can learn ways to be more visible to your targeted audience.

YouTube has currently two billion logged-in monthly users. It is one of the largest social media networks today and the second most-preferred video-watching platform on television screens among adults from 18-34 years old. But, with up to 500 hours of video content being uploaded on the platform, how can you ensure that your video is seen by your targeted audience? This is why it is crucial to understand how suggested videos work so YouTube can discover your content. Get discovered on YouTube using these easy ways.

Why YouTube Suggested Videos Matter

Most search engine optimizations focus on search results since it is what matters in Google. Videos through search results are ranked using a variety of factors. These include how well the description, video content, and title match the query of the viewer. However, for most brand marketers, appearing on the platform’s suggested videos is vital.

Suggested videos refer to the viewer’s personalized video collections that they might be interested in watching next. Videos are often suggested based on the viewer’s prior activity. It was found that viewers tend to watch more videos once they are given recommendations from different channels. That is exactly what suggested videos do. The videos are ranked in order to maximize engagement for viewers. It allows them to obtain as many views as appearing in YouTube’s search results.

Many users who visit YouTube don’t go there to search for specific content. Often, they go to the platform to look for something interesting through YouTube’s recommended videos that appear based on their watch history.

In addition, viewers now tend to watch multiple videos during a session that lasts about forty minutes. A viewer might make one search on YouTube, watch a video, and go on to watch a recommended video. This means that they might watch a lot of different videos but only conducting one search on YouTube.

How Does YouTube Identify and Ranks Suggested Videos

Since suggested videos are mainly based on the prior watching activity of the viewer, content creators cannot really influence it. But, there are still a few things you can do to tap into your targeted audience through suggested videos.

Over 70 percent of watch time on YouTube comes from mobile devices. Therefore, having a mobile-first strategy is one of the most important things that content creators have to consider. In other words, creators must prioritize making videos that are easily accessible and designed for mobile devices.

Suggested videos often come from different YouTube channels. So, to ensure that viewers will watch your content among the pool of suggested videos, creating a compelling title and video opening is a must. Maintaining and building interest throughout the video must also be prioritized so they won’t leave and jump to another video.

This also includes posting relevant thumbnails, as they can make or break your YouTube marketing success. You want your thumbnail to stand out, but avoid using clickbait. Contents with an appealing thumbnail and a catchy title can help you get more clicks.

This is especially important for video series. Prompt your viewers to watch another video by using strong call-to-action. If necessary, you can give them a hint of what you’ll cover in your next video to build excitement and anticipation.

YouTube is a social media platform, so it requires social interaction. If you are posting videos without encouraging discussion and comments, you’re missing out on an opportunity to succeed. You should also try responding to comments as much as possible.

Achieving success on YouTube requires some research, including identifying the most popular formats on the platform. These days, lists and challenges seem to be a trend so making videos related to these can be of great help.

One of the signals that contribute to the video recommendations on YouTube is a series of videos that is more connected by topic. You can start by creating a video series of three to five videos.

Plan the series by choosing topics that are related to one another. If enabled, the next video will automatically play when a viewer watches one of the videos. Also, when a viewer finds one of the videos, it will become easy to encourage him/her to watch the next one of the series.

YouTube Algorithm Follows the Viewers

YouTube strives to match every viewer to the videos they will most likely watch and enjoy. But with more than 500 hours of video being uploaded to the platform, it’s not an easy feat for content creators to be found through YouTube’s recommendation system. It provides a real-time feedback circle to cater to viewers and their changing preferences and interests.

The primary goal of the platform is to bring the right content to each viewer. They want to get people to watch videos they enjoy so that they can come back regularly. Therefore, creators should not focus on creating content that the algorithm likes the most because YouTube’s recommendation systems doesn’t have opinions about the type of video that creators should make.

YouTube doesn’t also favor any type of format. Instead, they strive to follow what the audience prefers by paying more attention to what they watch and don’t watch, likes and dislikes, the amount of time they spend watching videos, and their ‘not interested’ feedback.

Conclusion

Although there are a few things that you can do to help your content be placed in one of YouTube’s suggested videos, it is still best to focus on your audience and what they like. As you do so and viewers start watching your content, YouTube’s algorithm will follow through. In reality, there are no guarantees whether your video will gain a lot of views. Your YouTube channel’s performance may fluctuate over time. Sometimes, it requires some experimentation to build and maintain your engagement.

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Facebook Launches Collab To Challenge TikTok

When a Chinese-owned social video-sharing app, TikTok, is rising to fame, Facebook doesn’t just sit and watch. It launches its rival – the Collab.

With more than 2.6 billion monthly users worldwide, there’s no doubt to say that Facebook has taken over the social media world. Over the years, it has acquired a lot of companies entering the industry, including Instagram and WhatsApp. It is also known to allegedly copy those it can’t buy. Now, to challenge another video making and sharing app that’s becoming increasingly popular, Facebook introduces Collab. Be the first to experience this amazing collab! Learn how.

The Launch of Collab to Rival TikTok

Just launched on the markets outside of China in 2017, TikTok is fairly new. Yet, it has obtained 800 million active users worldwide and has been downloaded more than 1.5 billion times on Google Play and the App Store. Undoubtedly, users love TikTok, spending an average of fifty-two minutes per day on the platform.

But, amidst the growing popularity of TikTok, Facebook has launched a new social video-based music-making app called Collab. This is Facebook’s latest app inspired by the Chinese-based TikTok app.

Collab is Facebook’s new music video-making platform launched by its New Product Experimental lab. It is designed with the goal of collaborative music-making that allows users to make short videos and collaborate with artists from across the world.

The new app is currently available for iOS users, but it will also be soon launched for Android devices. With the launch of Collab, users can develop unique and fresh content through collaboration with artists together. This means that anyone can create great short videos without having any musical experience at all. They can just plan an instrument to make and share short clips on the platform.

When the New Product Experimentation team of Facebook first announced the launch of Collab, they described it as an application that hopes to bring fans and creators together to make, watch, and mix and match videos. Collab provides a new way for users and artists to create together in the digital space.

According to Facebook, they accelerated the speed of the app’s release in order to provide a unique and different outlet during the pandemic. Since a lot of people are still staying at home, they want to offer social media users another way to entertain and connect with others while they have the ideal chance.

Users of the newly-launched app can create videos split into 3 simultaneous sources. They can also perform on just a single song that plays three instruments and mixing them together. For artists, they can create their own recording or discover an arrangement through the platform that can complete their composition.

Facebook says that users will still be able to share their creations with other platforms like Instagram, but only after they’ve posted to Collab first. However, the company revealed that they are looking into the possibility of saving videos created with the new app without having to post them first.

Currently, Collab is designed around making music and short music videos. But, the experimentation team is still trying out different ideas and moving with new ones to see which one might appeal to users and is likely to stick around. If this new app becomes successful in the social music realm, then it may organically grow as a powerful tool for other media formats as well.

Collab and TikTok have some similarities in several aspects. Just like TikTok, Collab allows users to make fun and entertaining short videos on a variety of topics, from dance and music to cooking and acting.

It has an undeniable close resemblance with TikTok, although Facebook appears to have mainly designed Collab for users to make original short music videos where they can create their own music arrangement. They can do this by adding their recording or discovering an arrangement for their composition to be completed.

Being able to collaborate with other creators is one of the selling factors of Collab. The collabs can be up to fifteen seconds only. Once they have created the collab, they can publish it for others to watch and also mix and match with.

In comparison, the Chinese-owned app currently remains one of the most of favorite platforms for making and sharing short-form videos online. It offers a variety of content when creating music videos. There’s no shortage of possibilities on TikTok that’s why it is still an all-time favorite. It also has its own fast-growing culture, attracting many celebrities worldwide.

However, Facebook is still working on the music-making app, fine-tuning it to improve the user experience. The invites on the Collab app are currently being done in batches, starting with Canada and the U.S.

Although it is still early to say whether or not this launch will affect a platform with existing hundreds of users, Collab aims to emulate TikTok’s collaborative success. Just like TikTok, all videos on Collab must be posted on the feed of TikTok first before they can be used on other platforms. Collab follows TikTok’s lead in allowing users to borrow and recreate other people’s content freely without the need for permission.

Collab promises to provide a new approach to making collaborative music by allowing people to create short music videos that are split into three parts simultaneously. Each part will feature a similar song played on a different musical device, with all three video clips stitched together, creating a full performance. This allows strangers and friends to work together to create music.

For many, it seems that this is part of Facebook’s monopolizing game, not allowing anyone entering the vast social media world. In the past, Facebook has also had tried and failed to emulate TikTok but the latter stood its ground.

Conclusion

Now, while TikTok is rising to fame exponentially, Facebook suddenly announced the launch of Collab to take over China’s short video-making platform. Although the company was not explicit about it, the newly launched app’s brief description is enough to explain it. But, given TikTok’s popularity, Collab still has a long way to go to take over the video-sharing platform.

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How To Boost YouTube Views

As the world goes digital for the majority of their daily tasks, there have been a myriad of content creators who aspire to get attention on YouTube.

These “vloggers”, as we know them today, take on the persistent challenge of how to get their videos seen by a large audience. Generally, there are some proven ways on how to get attention in YouTube. Improve your visibility on YouTube using this simple trick!

Different Ways to Attract Viewer Attention

Click baiting is a classic yet frowned upon way to get views. However, you should do this responsibly. The truth is, your video might be high-ranking, but no views would incur if nobody clicks on your video. This is why you should be witty and smart about the titles of your videos.

Normal click baits trick you and do not deliver what is promised in the title, but by following that norm your reliability will degrade as well as the trustworthiness of your channel. In order to give a good title, you may take on any of these free advice, such as including a main keyword and keeping it short and simple.

A percentage of viewers are visual learners or are in search of some visually stimulating content. This is why you should also consider making some eye-catching thumbnail. Thumbnails are what people see first when they see your video. If you have videos that have similar content, it would be best if you make each thumbnail outstand one another.

However, you should not grab a still from your video. Keep it mind that you should make it original, unique, and congruent. Contrasting the colors from the YouTube platform will also catch the eye easily. If you were not able to put some keywords on your title, you may also put them in your thumbnail.

With a witty title should come a smart description. The first couple of lines are not necessarily the most important, but it would help if they pique enough interest so the viewer will click on it and read all of the descriptions. Descriptions could utilize a formula, too.

·         Subscription link – This is the URL of your channel

·         Related videos – These are related videos from your channel

·         Compelling words – One to two sentences will do if they are concise enough

·         Long description – This is best if kept between 500-1000 words

·         Social media – These are links to other social networks of your channel

Thinking ahead of the game plan has always proved to be successful. By publishing videos that are optimal for your target audience, you are securing your videos to receive the most views it can have in a short span of time. YouTube creates experimental reports on these. However, it would be smarter if you publish a video shortly before the time of its peak hours. This will allow your audience to explore other videos from your channel.

What is amazing is how you can manipulate your sources to attract views. One of these is to embed videos on forums that get traffic. You may create a video that answers a question from sites that allows forums and Q&A sessions. When you do this, be sure not to give away all the answers so they remain interested in checking out your link. Not only are these effective for forums, but for blog posts as well.

Getting Smart with Analytics, Google, and Ads

Another way to get those views up is by making videos on topics that people look for. Put yourself in a situation where you want to learn how to use a device. You may not care about who the vlogger is or what they do with their lives, but as long as they give advice on how to use the device that you’re interested in, you will still end up typing it on YouTube. By targeting topics with search traffic potential, you can easily attract attention to your video.

Use timestamps. Have you noticed those small mark points whenever you watch a YouTube clip? Those are translated to “key moments” in Google’s search results. These are useful for when you want to highlight something on your topic of interest and if the viewer has a short attention span.

Ranking your videos on Google will also help increase your viewing stats. In fact, it is possible to track how many views Google has contributed to your YouTube views. You may ask why or how and the answer to that is pretty simple. Have you noticed how an array of videos from YouTube show up when you look up how something is made? Apparently, there is some science to everything here. By also looking for videos which are usually having traffic from Google, you make a video about similar to those topics so you can look up the statistics behind the traffic. By sorting the traffic from high to low, you can see the videos with the highest organic traffic, too.

YouTube earns when people are clicking or viewing advertisements. Thus, recommendations can be seen on the sidebar when one watches a video. With this, one way to boost your views is to start a channel that centers on a specific subtopic of a broader activity or skill.

By creating related topics to your video, you pique the interest of others on another topic that is related to the content of the primary video. This way, your second video will make its way to the recommendations displayed by YouTube’s algorithm. By creating multiple videos that are inter-related and not too broad, you have a sure-fire way of boosting views.

Businesses cannot run without advertisements. This is the last resort for aspiring vloggers. If you have the budget, YouTube ads can help you get views in return for a certain amount. The point of this targeting keywords in order to garner not just views but engaged views.

Conclusion

Most vloggers end their videos with “If you liked this video, like, share, and subscribe!” and nothing gets any more classic than this. This might be an overused way to boost up your views, but by engaging with or talking to your viewers, you share some type of warmth that clicking ads and links cannot offer. Anyway, there is no harm adding this in your vlog’s outro so you might as well use it.

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How to Use Facebook Messenger

Facebook Messenger is an American messaging app and platform by Facebook.inc. It was initially developed as a Facebook chat in 2008. Facebook is an instant messaging feature built into Facebook. Initially, the messenger was launched in 2011, and it gave rise to a committed application and website that materialized in 2014. The media platform is a social messaging and communication service that links to the Facebook database and has supplanted the in-app Facebook messaging service.

It authorizes Facebook users to communicate and send instant messages, emojis, photos, videos, and carry out other light assignments. With a recent update, you can take part in certain activities, including sending money to friends all within the Facebook messenger. You also get weather reports, place and order products, request a ride on Uber and Lyft with the help of Facebook bots. In accumulation of chatting with your Facebook friends, you can also place voice and video calls and personalize your chats with custom colours. New Messenger features here.

GETTING A FACEBOOK MESSENGER

Joining the new platform is simple;

Have a Facebook account first.

Sign up using the Facebook account you have.

Set up supplementary details and enjoy the app.

HOW TO USE FACEBOOK MESSENGER

The following are the step by step to utilize the Facebook messengers

To find your chats

· For tablet or mobile phone users, search for a blue cloud and lightning icon. This should be available in the toolbar.

·  For those using a laptop or desktop computer search through your engine https://www.messenger.com/.

To know if you have new messages

· When you open up the Facebook Messenger app, you can see if you have new messages even without clicking on your chat page.

· The icon for chats will reflect that there are new messages.

· There should be a red dot if there are new chats, click on it, and the chat page will appear showing all past and present chats.

· For computer users, you can tell if there are new chats from the toolbar.

· The chat icon will have a number representing the number of new messages you have.

·  Click on it, and a list will appear of all your previous chats.

To start a chat

· To start a new chat with a messenger friend, you will need to locate a friend from your contact list.

· Once you select the person, you will be sent to your chat page.

·  For old friends click on the pencil icon and pick them out from the older chat list.

To type a message

Click or tap the typing area at the base of the message to input your text.

You can involve emoji using your phone or tablet's emoji keyboard if you wish.

To insert emoji on a computer, tap the smiley face icon on the right side of the typing region to unwrap the panel.

Then click the emoji you want to include.

After inputting texts or messages, you can send them by tapping the airplane icon located at the bottom right corner of the chat.

Your messages will be delivered.

To check message status

Message status can be checked to know if your message has been sent, received or read.

If you see the light blue circle beside your message, then it is still sending.

If you see a marked sign within the circle, then it has been sent.

If the loop gets darker, later the message has been received.

A small caption of their profile picture will appear when the message has been read.

To take live pictures or recording

Pictures can be taken while on the app and sent.

Just tap the camera icon, and it will send you to a camera mode.

Take the picture by clicking the capture button

Else, hold on to the caption button for a while for the camera to be changed to a video recording.

Messenger will not let you record anything longer than a quarter of a minute.

If your finger leaves the recording button, it will seize recording and you can either save or delete it.

You can also swap between the back and front camera to capture both views.

Once you are done, taking a picture or recording, you can send by clicking on the icon that looks like a paper plane.

Sending stored files and images

Saved images or documents can be sent through the app.

Just click on the attach button that has a paper clip icon.

Then click on the location of the image or file, search for the file

And then click send.

Sending Animated GIFs

GIFs are animated images that are used for quick reactions. They are used to express feelings, emotions. Messenger app will let you send a GIF to spice up your conversation.

Click on the GIF icon and the popular or latest GIFs will pop up first.

You can search for a GIF using keywords of emotion, location or names.

Once you find your choice, you can click on it and hit send or add.

To use the microphone

The microphone will let you voice record a message and send to your chats.

To record, hold down the icon and say what you have to.

Once you leave the icon, the recording stops, and you have a choice to send or to discard it.

Conclusion

Messenger app is an excellent place to be. You can meet new friends and still retain older friends within your normal facebook friend list. Take the time to discover the app and you will find other exciting features.