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im feeling very sad for feminism today… i think where we went wrong was trying to commodify and commercialize feminism with these “girl power” and “the future is female” t shirts which were created by this minimalistic pastel aesthetic and kind of softened what previously was a very anarchist and rebellious movement (see early 90s feminist rock bands which glamorized the opposite of femininity with shaved hair, unshaved pits and legs, no makeup)

and now we have artists like ariana grande, nicki minaj, fifth harmony, daya, etc (this isn’t a callout post for them i don’t care about them as individuals i’m just commenting on a trend in pop culture perpetrated by the music industry) who put out music with feminist sentiments but absolutely no evidence of actively rebelling against societal expectations for women. “i don’t need boys i don’t need to be pretty i don’t need to be sexy” performed in scantily clad clothing with makeup sponsored by perfume and makeup companies is proof that capitalistic pressure has kind of destroyed the rebellious nature of the feminist movement.

so now we have a generation of girls raised on the internet convinced that performing femininity and caking their natural face in makeup in order to conform to unrealistic standards of beauty, placing their worth in their physical appearance inherently by paying money in order to appease some made up standard of what is acceptable for women, and they’ve convinced themselves that this, this conformity of expectation of feminist for women, is inherently feminist?

like it sucks like you guys know feminism is a counteractive movement right? like you know to be feminist is to rebel right? it’s not enough to consume pretty, neat, but wholly hypocritical ideals of feminism. it’s lazy. we have a generation of girls who want to adhere to expectations for women, who want to become that ideal that men have constructed, but now because they “reclaimed” it, that’s feminist?

like no sorry you Can do those things you Can put on makeup and shave and look pretty and girl you Can but don’t pretend that’s feminist it’s literally not. you’re not helping feminism the commodification of feminism is not helpful. men are not upset by you saying “the future is female” when you still look pretty and pink and non-threatening. we aren’t liberated by expectation just because you are now accepting of it. feminism is not complacency.

this post doesn’t apply to the reclaimation of femininity in the context of trans women which is a whole other discussion but generally i think the idea still applies. thanks

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“6 months from now I will be in a different situation.”

Speak it into existence.

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“The Endless Frontier as scientific exploration was really the Endless Frontier as commodity expansion: apocalyptic fears of extinction would be vanquished by utopian fantasies of techno-omniscience. The scientized discourse of environmental risk obfuscated the close relationship between economic and environmental inequality. This excused the system of production that threatened environmental catastrophe by framing humanity as an undifferentiated mass that had become a “planetary agent.””

— Justin McBrien, Accumulating Extinction Planetary Catastrophism in the Necrocene

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