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Difference between a logo and an icon

At first glance, some people think that both logos and icons are the same. After all, both serve the purpose of representing something. But the fact is, although both icon and logo may look alike, they are both very different in terms of designing mindset and required tools. So, what is the difference between a logo and an icon? Well, here’s a quick guide that will give you a clearer picture of the difference between a logo and an icon.

What is a logo?

The logo is not just a symbol, designed by using text and images that help the business identify brands. It can be so much more! From being a cornerstone to your brand’s identify that helps customers understand what you are and what you do, this tiny image carries a lot of responsibility. Aside from looking visually appealing, the logo serves many different functions. It can not only help you stand out from the competition, but it also identifies key information about your business. For maximum effect, make sure your logo is simple, memorable and versatile.

Let’s take a look at a few popular examples of business logo ideas.

Logomark

A logomark not only projects a strong visual appearance for your company but enhances your brand identity as well. This type of logo tends to be more abstract and looks like a symbol without being attached to a brand name. The timeless silhouette logo design of Apple is a great example of the logomark type. Logomarks are pretty simple, easy to remember and instantly representative of the brand, which makes them a great choice for many tech companies.

Logotype

Unlike the logomark, the logotype includes typography (“word mark” is another name for typography in the design industry.) used to indicate the company’s name. This style strengthens the tie between visual memory and name recognition of brands. If you are starting up a new business and would like to have your company name be prominent on your brand’s identity, the logotype is the best option. Google and Facebook are two of the best examples of Logotype. As you can see, Although Google and Facebook are only the names of two companies, their perfect color(s), font(s) and style(s) of lettering make their logos more attractive and everlasting.

Combination mark

As the name implies, a combination mark means the ‘combination’ of two types of logos – the logotype and the logomark. This combination not only enhances the branding message but also helps clarify what a business is all about. Starbucks is a great example of a horizontal combination mark logo.

As you can see, although both logomark and logotype represent Starbucks perfectly on their own, it’s their combination that creates a much more memorable visual for their brand.

What is an icon?

An icon is traditionally recognized as a symbol, used to directly represent an idea, concept, operation, and action. In simple words, an icon’s function is to summarize a process/operation through visual representation, which is then conveyed to the audience. Icons are commonly used in apps, to show what the app does. They can also be used on a responsive web page as an addition to text to help users navigate around the site as humans respond most to visual stimulus.

Let’s take a closer look at the most popular example of an icon that will help you to understand the term better.

Facebook “Like” icon is one of the most recognizable and popular icons. This ‘thumbs up’ gesture was designed exclusively for Facebook, but today, many other social media platforms have copied this concept and turned it into their own. To make it more recognizable, this icon is designed with Facebook’s logo colors which are blue and white. Therefore, there is no need for words: the purpose of the platform is made clear through concise visual information.

Final Thought!

While the icon is often used in logo design to make it more noticeable, both are technically completely different. If you are confused about which one is the right for your business, you need to ask yourself if this image simplifies your business motives? If so, then use an icon. But if you want to represent your brand visually, then opt for a custom logo design.

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Different business logo styles that can enhance your brand value

Whether you run a startup or an established business, a well-designed logo is essential for your brand presence. But before you get your logo designed, you need to understand that logo is much more than just a combination of shapes, text, and icons. It is an image of your brand that symbolizes and represents your business values and nature. That is why it is important that you choose the right logo style.

What are your options? Well, here are seven popular business logo styles that you can use to enhance your brand value.

Emblem

Emblem style logos represent powerful universal concepts, so, they can appear anywhere. For example, three lions for England’s national football team signify strength, royalty, and tradition. This logo style consists of fonts inside of a symbol or icon. For instance, crests, badges, and seals. Because of its classic look, it is widely used by schools and government agencies. You can take logo design inspiration from Harley Davidson’s logo, which is one of the most popular examples of a simple emblem style logo.

Abstract

If you want to use an image without constraining with a literal representation, abstract style logo is the perfect choice for you. This means the abstract is a type of logo that induces a feeling more than a thought. Also, you can create something truly unique with the aid of this mark. The great thing about these types of logos is that even if the visitors are unfamiliar with your brand, they get a pretty good idea of what your logo stands for. The Nike Swoosh is one of the great examples of these types of logos.

Wordmark

Whether you have a distinct business name or your name is your brand’s name as well (e.g., if you’re a photographer), a wordmark style logo is ideal for you. Make sure your brand name is catchy and memorable because only attractive names with string typography can create strong brand recognition. You can take Google’s logo as a perfect example of this style logo.

Pictorial

A pictorial mark is an icon or graphics-based logo that represents a specific brand. It can communicate more about a brand than an abstract mark or wordmark, so, it is very popular in the market. A true pictorial mark is only an image, that’s why it can be tricky to use for those companies that are only starting up and don’t have a strong enough brand recognition. When you think about the logo, it is probably the images that come to your mind: the iconic Apple and the Twitter bird. Both logos are figurative and because each brand is so established, their icons are easily recognizable as well.

Letter mark

A letter mark is also known as the monogram logo- it is all about simplicity. It is a type of typography logo that consists of the brand’s initials. If you want to attach your brand name and visual identity, but you have a long name, a letter mark is a perfect option for you. For example, how much easy is it to say and remember—HBO rather than Home Box Office?

Combination

If you want an image, but you also need the support of text to describe what your brand is, a combination mark is the right choice for your brand. Burger King is one of the perfect examples of the combination mark. These types of logos are adaptable, so you can use them by combining wordmark and letter mark or pictorial mark or emblem mark.

Get inspired

There are no hard and fast rules in logo design. Maybe, with the above examples, you will get a basic idea about each type of logo. But whatever logo style you choose, you should make sure that your logo design leaves an impression on the people.

While designing a logo is fun, it requires proper knowledge about colors, fonts, sizes, and types. And even a little mistake can ruin your brand’s complete image in the market. So, you need to hire a professional logo design service to get the best results.

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Essential Tips for Corporate Re-branding and Logo Redesigning

If your brand does not have a strong enough presence in the market or is out-of-date, this is the time to rebrand and get a logo redesign.

Most people think that the brand is just a logo or simply a piece of marketing strategy. If you are one of them, you are wrong. The brand is all of these and so much more. It is the identity of your brand and the story you tell current and potential clients to let them know why you are different from others. Most importantly, it is a central piece of the puzzle of your brand's online success or failure. From startups to companies on the fortune 500, there are most successful companies which rebrand and re-design their logos to stay ahead of their rivals in the market.

With rebranding or redesigning your logo, you can build up your company's image and presence in the market. Often, a rebrand means your company is now ready to reach new heights.

Let's take a look at a few tips that you might find useful:

Trends

Like anything, logo designs go through trends. When it comes to redesigning your brand identity, looking at current trends to get a sense of where design sensibilities lie make sense. Today, we find ourselves engrossed by the gradient trend. The gradient is also known as 'color transitions' as it is extremely versatile. Due to its eye-catching and attention-grabbing look, it adds a unique feel to your logo that can help you stand out from your competition. Always make sure it can be redesigned for a trendy appeal, though. Instagram's logo is one of the most recognizable examples. You can take logo design inspiration from it to rebrand your corporate business.

Age

When was your company's first logo designed? When was it upgraded? This is the first and most obvious thing that you should consider. As your logo is one of your best marketing tools, you need to revitalize it after a certain period, just like any marketing campaign. When you consider the age of your logo, it will help you update it without losing your branding or becoming unidentifiable to your audience. If you have an old designed logo that hasn't been given any attention in a long time, you need to redesign or update it. Both startups and global companies change their logos over a period of time to stay ahead of their competitors in the market.

Complexity

In today's digital world, adapting and making your logo suitable for online marketing is very important to make your business successful. And if you find that your brand identity is not going well with your website or social media, this is an indicator that you need a redesign. Too many details can make your logo more complex. So, try to keep it simple so that you can change it accordingly to your business's needs. Nike's logo is one of the most popular examples.

Once you follow these tips, you can rebrand and redesign your logo without losing your brand's true identity. To redesign the logo, you need to be updated with the latest trends and be knowledgeable about color psychology as well. Rebranding can be a terrifying proposition for you to undertake. However, when you hire a reliable logo design agency, you will get an eye-catching and trendy logo for the best price.

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Which file format does your logo need to be in?

As a businessman, you should do all you can to make your logo eye-catching and memorable as your logo is the cornerstone in your brand identity. And if you want a professional logo design, you need to know about the different file formats you can get your logo in.

There are two main categories of logo design files – Vector and Raster – and both are intended for a different purpose. So, knowing what files you are sending and why is very important for you. Here is a brief guide that will help you get some logo design inspiration.

Vector files

Vector files can be scaled without compromising with quality as they are built up from mathematically precise points. It is going to keep looking sharp, whether it is billboard size or a stamp size. It is perfect for high quality or large scale printing purposes. For example; exhibition stands, vehicle printing, pens, brochures, etc. Also, these files are provided in CMYK (Cyan, Magenta, Yellow, and Black) color mode. These colors are used to make up the colors in a full printed page. PDF, EPS, AI and SVG files are the most popular vector files.

AI: Adobe Illustrator

The AI file is an editable, transparent and scalable working file. You can only view this format with the Adobe software until it is saved with PDF compatibility. AI is becoming more viable as a logo format and it is perfect for printing purposes.

PDF: Portable Document Format

Vector format and transparency are making PDF logos more popular. Also, you can view PDF universally on any computer with Adobe Acrobat. It is great for print or web digital. Also, you can open and modify this format in the same way an AI file can.

EPS: Encapsulated PostScript

When it comes to choosing the logo file format for print, EPS plays a vital role. It is scalable, editable and transparent but only if you have the right software. If you use PNG and EPS files, you can do anything you want to do with your brand’s logo.

SVG: Scalable Vector Graphic

SVG is an XML-based vector image format and is perfect for animation. You can use this graphic format for current web development demands of performance, scalability, accessibility, and interactivity.

Raster Files

Raster files are made of small squares called pixels. They are provided in RGB (Red, Green, and Blue) colors. They have a file extension of.JPEG or.PNG.

JPG/JPEG: Joint Photographic Experts Group

JPG/JPEG is the best file format for websites, everyday printing, Microsoft Office programs, etc. It is debatably the most commonly used image file format. It offers very good compression without overly degrading the image. This means the size of the image is very small, so it will be able to load quickly.

PNG: Portable Network Graphics

PNG is a file that is used for website, email or any computer programs. One of the best things about this file is that it holds a transparent background. Also, it doesn’t lose quality during editing.

Hope you have now understood which file format you should use for your logo design. Designing a logo with a correct file format is a very daunting task. When you hire professionals for reliable logo design services, you will get a beautiful and valuable logo at the end.

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The Power of Placing Your Logo on Promotional Products

In this modern world, competition among the businesses is rising day by day and everybody is looking to stand out and grab the attention of the audience. So, they use the advertising strategy of placing their logo on their promotional products. By using this formula, you can easily spread your word or convey your business message. Several brands have used their logo for their promotional activities and have reached to the top.

Promotional products are introduced in the market with the purpose of branding and if you place your logo on it, it will surely help you increase your brand recognition. It can also help your target audience to reach you easily and remember you for a long time. To create a logo on your promotional products, you might need the help of professional logo designers. And, for this, you need to consult an online service provider that can provide you business logo design services to entice your customers.

Below are a few reasons that will tell you how placing your logo on your promotional items is powerful.

It brings greater exposure to your business

Sometimes, you might have observed that wearable or eatable products are more effective in circulating a business message. And, placing your logo on those products is a part of promoting your business. You can use your logo on different products that you are offering to your customers. And by doing this, you can maximize your chances of being seen and remembered by your potential customer. For more exposure, you may also advertise in magazines and newspapers or by exhibiting at trade shows and handing out free items.

It provides instant brand recognition

Every business has a desire of building a strong reputation. They always want to be a step ahead from their competitors by gaining the trust of their customers. Brand recognition means that your audience can recognize your company and its products or services as they spot your logo. And, when you introduce your promotional products in the market, it helps you in getting instant recognition, and your customers will always remember you.

It develops a cost-effective marketing strategy

If you are advertising for your brand, placing the logo on your promotional items can be a cost-effective marketing strategy. With this strategy, you can reach more people by putting fewer efforts. For small businesses, using advertising campaigns like placing a logo on the products can help them to achieve their marketing goals. Many of the entrepreneurs keep the prices of promotional products low for mass distribution, but the impact is high on the recipients. So, try to use your logo for every products and service, and earn the profit from it for your business.

It brings customer loyalty and retention

If you want to expand your business, it’s necessary to be true or loyal to your customers. Use your logo for your promotional products and keep the quality of products to high-quality standards to gain loyalty in a short period of time. These tactics will surely help you in retaining the first time buyers of your products forever. 

Consider the above points, contact a service provider that can help you with great logo design services for your brand and promises you in making your advertising strategy worthwhile.

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What does your logo's color say about your company?

The first thing that everyone notices of a company is their logo. A company’s logo is the first impression that tells everything about you and your business. And, the main thing that attracts them to the logo of a brand is the color palette.  Your logo color conveys your brand message and also, about you and your personality.

When it comes to choosing a color for your logo, get a logo design inspiration from a professional logo designer, and choose the right color for it. There are several colors with different meanings so, before choosing the right color scheme for your logo design, know the psychology and meaning behind the colors. Here, are a few colors that many popular brands have tried for their logo and have set a great example for others.

Go for the classic combo: Black and white is elegant and pure

The black color is professional and credible whereas, white is clean and pure. And, using them all together can make your logo beautiful and timeless. In the marketplace, you have so many examples of brands having a black and white logo like Nike, Puma, etc. who have to build a strong reputation with these colors. A black color logo is one, which is not only meant for enticing people, it basically shows, how well-established and reputed you are.

Get your blood pumping: Red raises the energy level

Brands use red color for their logo design to grab the attention of the audience to their business. A red color logo depicts how powerful and energetic you are. And, many times, it has been observed that companies in the food industry usually use red color for their logo because it has been proven to boost appetite. So, this is the reason why brands like KFC, Coca-Cola, and others have used red color to attract their customers.

Find Your Strength: Blue is the hue of dependability, trust, and honesty

Blue is the color that is liked by everyone. If you use this color for your company’s logo, you can create a feeling of security and trust for your potential customers. Many times, it has been seen that people working in blue rooms are more productive. Brands like AMEX, Twitter, Dell, etc. have used this color to convey the message that how professional and logical they are for their customers.

Embrace the environment: Green is for growth

Green is the color of nature that represents serenity and continuous growth. It conveys the message that your company is environmentally friendly or your business is revolving around agriculture, recycling, gardening, and solar power. It is a symbol of life and a new beginning and gives a calming effect while representing growth. Many top brands like Tropicana and others have used shades of green in their logos.

Try attractive hues of colors for your brand logo to build a strong reputation in the market. You may also use a combination of two or three colors for your logo to make it enchanting and unique. And, if you find any difficulty while designing your logo, you may hire an online service provider that can provide you with professional logo design services so that more people can easily get drawn towards your business.

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What's the purpose of logos and why do they matter?

If you want to make your business thrive in this competitive market, you need to make your logo eye-catching and relevant. Your business logo is not just a symbol of your brand identity, but with a well-designed logo, you can also tell your company's story to the audience. A good design transfers your message in a way that helps create an emotional connection with your target audience. On top of that, it influences your decisions and represents the value of your company.

As a businessman, you need to understand the purpose and importance of a unique and valuable logo in your business before working on your brand's identity.

What is the purpose?

Fashion comes and goes, trends and techniques keep evolving, but the primary goal of the logo design will remain the same for the infinite time. Identifying a particular product, service, brand, and person is the main goal of the logo. Too many people think that it is a form of art. However, this is not the truth. It is a strategic tool that will allow your company to be identified easily. It not only gives a visual representation to your business but also leaves an unforgettable impression on the people. Therefore, providing a proper amount of thought into your logo's design is necessary. However, you need to make sure that your brand identity is designed by a professional graphic designer if you want highly effective and excellent quality designs.

Why it matters?

Establish instant brand recognition

If you want customers to come to you for purchasing anything, you need to make your logo memorable. Make sure your brand identity design is created perfectly and properly as shapes and colors attract people more than words. If you want a simple design, you should think of McDonald's logo. It is a great inspiration for those who prefer simplicity.

Create the face of your brand

When you imagine a business in your mind, you immediately imagine the picture of the logo. This means, your business's logo is the face of your brand. Make sure your logo is designed by keeping all crucial aspects in mind if you want to achieve a desired result at the end.

Communicate Brand Values

Although the logo is used to recognize a brand, it can be leveraged to tell your company's story to the audience. So, make sure to keep it simple yet elegant. Amazon and FedEx are the best examples of logo designs here. If you understood logo design's role truly, you can create a strong brand identity that will help you in thriving your business in the market.

With the above information, you can see that a professional logo is more than just a symbol. With a well-designed logo, you can influence the decision making of the audience. Also, a unique and attractive logo helps to get your business recognized in the overcrowded market. By just looking at a logo, people perceive a brand and make judgments about their quality and value. Thus, you need to understand the purpose and role of custom logo designs to build brand identities.

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How to design a logo that looks good on your business cards?

In this era, where everyone is getting more inclined to digitalization; still, a business card is in trend. A business card is an effective way to exchange information that means you can easily communicate with your clients at a very low price. They are small and handy so, you can carry them with you anywhere.

If you have just started your business, and you are planning to design a professional visiting card, hire an online service provider that can help you with great business logo ideas for your business. As you get in touch with the designing experts, you can get creative ideas for your card, which can make it more valuable. And, by designing your logo on your visiting card can help you get noticed easily.

Logo of any business is a viable way to communicate with their customers. Through this, you can easily convey your business message to your audience. And, if you place your logo on your business, your potential customers can easily recognize you and remember you for a long time. So, let’s take a look at some of the great tips on designing a logo to look good on your business cards.

Keep it simple and memorable

While placing your logo on your business card, you should try to keep your design simple and unique because this provides additional value to your business. Using a simple design of the logo on your card can be easier for people to read and remember you. Choose a design that is neat and clean as anything too complicated to see on a small surface can be problematic for you. By creating a simple and memorable design, you may not only grab your customer’s attention but also, expand your business among your audience.

Pay extra attention to those dimensions

For your visiting card, try to keep a standard dimension for it. Your business card logos can look better if you design it horizontally longer, and vertically shorter as it is a standard size for any card. And, if you want to make your business card for a portrait layout, vertically longer logos will look more natural than those with a horizontal design.

Design in a versatile format

At the time of designing, make sure that your business card logo has a versatile format because this saves you the time and the efforts that you put on to make it more effective. And, with a vector format, you can make this happen as it is a designer-friendly format, which will ensure that your logo will work for sure. By using this format, a professional designer can make changes that you may need in the future.

Stay cost-effective by paying attention to color

You might have noticed that many business cards are either white or black or include one or two other colors, which can save you money for your other uses. Try to keep the color palette of your logo design to a minimum; you will save a good amount at the time of printing.

Consider the above points and get in contact with a logo design agency that can design a captivating logo on your business card. 

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Why Having a Great Corporate Logo Design Matters?

Many business owners have a question in their mind. Does a good logo design really matters or adds value to my business? And, the answer is yes, it does matter a lot for a business. A professional logo design can help you in achieving your business goals that once you set up to get recognized in the market. Many popular brands have designed a logo that makes them different from others and is also recognized worldwide. The examples of such brands are McDonald’s, Apple, Twitter, etc. They are timeless brands.

If you are still wondering how to create a custom logo design for your business or what kind of designs will create a good impression on your customers, hire a designer. A professional designer can help you in making a unique logo for your brand, which can increase interest and also brings instant success. It has been seen that in business, time is money.

Below are a few reasons for you to know why you should put the effort into getting a great corporate logo for your business.

It makes a good first impression

The first thing that people notice is your brand logo, and in very less time, they make an image of that brand. So, your first impression is significant in the world of business, and with well-designed logo design, you can make a good impression on your visitors. Most importantly, people look for an eye-catching the color palette, standard font size, and styles in a brand logo. Try to design a logo that is fresh and lively, and can easily make a strong impression on your visitors. With a positive perception, you can also convert your visitors into your customers.

It sets you apart from the crowd

If you want to stand out from your competitors, create a user-friendly logo that communicates and delivers your brand’s message quickly. People take more interest in those brands that convey their values and show their consumers how they are different and better from their competitors. You might not know how a powerful logo gives your business identity and makes it easier to build your brand. So, get a design for your brand that is different from others.

It makes your brand memorable

There are several brands such as Coca- Cola, Apple, Adidas, etc. that you can never forget. You recognize them by noticing their logo and remember them always. The reason behind getting memorable for these brands is the design techniques that they use for their brand. Designing techniques like a selective use of color, a unique layout, an original concept can help your brand in staying memorable and recognizable.

Consider the above-mentioned points and design a functional logo with the help of creative and experienced designers who come up with great business logo ideas for your brand. Look for a designing company that has good reviews and also puts all the efforts to make a brand successful. By doing this, you will get unique, charming, and memorable logo designs to make your brand timeless.

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The Importance of a Logo to a Brand's Success

Sometimes it happens; you easily identify a business by looking at their logo only, even if their brand’s name is not mentioned on it. You might quickly get an idea of a business like what services they provide or to which industry they belong by looking at their logo.

A logo is the spirit of a company which conveys the message of your business to potential customers. Without a perfect logo, nobody can imagine running their business smoothly. It is the first thing that creates a good impression on your potential clients. A well-designed logo is an efficient way to communicate with your customers about the professional of your business and the quality products or services you provide. So, if you are looking to create one, hire a company that provides custom logo design to their customers.

A good logo reveals your identity

The main goal of your logo should be communicating with your customers for who you are, what you do, and what benefit you offer consumers. It should represent your work, which is necessary for satisfying your clients. Your brand identity is that, which helps your customers to easily recognize you. So, to make your brand identity attractive and engaging, you should use those color palette, fonts, and designs that can appeal to your customers.

It makes you stand out from your competition

With a great logo, you can increase the value of your business and also stand out from your competition. Design one that is unique so that people could easily recognize you and remember you for a long while. Try to use color and design that keep relevance to your business because this will help your customers to understand your business message. A perfect logo is designed mainly with the purpose of building a brand and attracting more clients to a business. In short, it must be designed with a goal of showing your targeted audience that why you are not like your competitors and how you are different from others.

It invites new customers to know you

Most people are drawn towards a logo with appealing colors and designs. And, if you want to draw your attention with your cool logo, think of a design that is fresh and engaging. Your logo is an efficient way to grab your viewer’s attention quickly. Nowadays, people judge anyone’s business by their appearance so; try a design that speaks for your company.

It helps to create brand consistency

Brand consistency is one of the most critical aspects of a successful brand strategy. It means your website feels and looks the same as your product when it is packed. Your brand strategy should include guidelines for how to use your logo to bring consistency to its services or products. And, as your business grows, your clients get more chance to know you and your business, and this creates the perception that you are trustworthy and accessible.

Can be everywhere

With placing your logo on all your marketing, products, website, social media, etc. you can advertise your brand everywhere you want to be. whether it is in the store, online, or any other place. As you design a logo that is tied to your logo successfully can attract your customers quickly. Look no further, and hire a company that can provide you with the brand identity designs for your company’s logo.

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3 Reasons why your brand logo needs to be a vector

Do you need to create a logo for your company? That’s amazing, but have you made up your mind on what format it should be in? After all, different formats serve different purposes. For the purpose you want your logo design to serve, get in touch with a professional design company that can help you select the best format for your brand identity.

Have you considered creating your logo in a vector format, though?

Your logo is one of the best ways you can convey your business message to your customers. And, when it is created with vector graphics, it will be easier for you to attract more customers to your business. Why? Because a vector graphic is made of 2D points that are connected with lines and curves using mathematical formulas! A vector file is a small, scalable, and editable image, which expert designers can use to create the right logo to meet their client’s needs.

If you want to create your logo in vector format that is with the file extensions, such as .EPS, .AI, .CDR, or.SWF, look for a company that provides the best corporate logo designs in vector format for your business.

Below are a few reasons for you to know why you need a vector graphic for your logo:

It is infinitely scalable

Perhaps the main advantage of vector graphics is its infinite scalability. What does infinite scalability mean you ask? Well, in simple words, it refers to graphics that can be scaled indefinitely to scale down the large design formats into smaller one without losing quality. And, as pixels make up curved lines, you will find some gray and light-colors on the edges.

This is one of the reasons for choosing vector graphics for your logo. While placing your logo on your business cards, posters, and more, make sure it stays clear and crisp for all these medium. If you still find it difficult to create a perfect logo for your business, contact professionals.

It is easily editable

Editing of vector files is an easy task for any designer. Whenever you ask your designer for making any change in your logo if it is in vector format, they can do this task easily and quickly. On a project with vector-based programs, corrections made on an already made graphics are much easier than on other formats.

Try to hire a trained and professional designer for making any kind of change like its color or design. A logo is the representation of any brand, so don’t experiment with it, consult a specialist and draw the attention of your customers. 

It is highly flexible

By working on vector-based programs, you can easily export a single logo to any format as per your requirements. This is helpful for the logo designers who send a brand package to their clients. In this situation, without the help of vector-based programs, your client can view the design and send in the form of PDF with a PDF reader.

So, this was all about choosing your brand identity in a vector format, and if you have any question regarding the process, do talk to your experts for this. Try to choose a company that provides you with the best vector artwork services in very less time.

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Selecting the right colors will make your logo more creative and more attractive. On the other hand, a few mistakes can scale down your brand image and identity. So, make sure you get in touch with a reputed firm that delivers professional logo design service.

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A logo has an awful lot of responsibility resting on its narrow shoulders. It’s the visual representation of a brand’s identity and must communicate the right message to customers. It should complement the company’s products and services, be highly memorable and completely different from any other logo in existence to really make its mark.

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Experienced designers from reputed logo design agencies know the importance of choosing the correct font to accompany the artwork they are creating for the client. So what does it take to be able to determine when the font is "right" or not? It takes experience and a keen eye.

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his means; a believable brand can never let you look back. But, designing a valuable logo is not as easy as everyone thinks. So, you need to get in touch with highly skilled professionals that know how to deliver logo design service without making above-mentioned mistakes. 

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