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Using Amazon Seller Support: A Checklist for Sellers

As already mentioned in our previous articles, Amazon has very strict guidelines and rules for sellers as well as high level of standards to be met in order to create a profitable business. This has led to establishment of consultancy firms offering Amazon sales support in the UK. Such firms create value for Amazon sellers with their experience and expertise in Amazon requirements, guidelines and search algorithm.

Main goal of getting Amazon seller support service from consultancy firms is of course to increase conversion rates and sales, in other words, receiving a significant return from investing in sales support.

There are countless businesses in the world claiming to offer the best seller support in the market. It shouldn’t surprise you to encounter numerous different firms among google search results, since this service meet an important need of current and prospective Amazon sellers. So, how can you make the right choice among all these alternatives? Below you will find some recommendation that you can use in picking the right Amazon sales support in the UK.

Amazon Seller Account Review

It is important to review customer’s Amazon seller account as an initial step of sales support. This enables the consultants to familiarise with customer’s products and nature of your business, to see the current status of their selling activities, and to determine the weaknesses as well as mistakes, which need to be corrected and improved. This also enables them to create a tailor-made service to the customer instead of a one-for-all type of seller support.

Businesses offering Amazon sales support in the UK usually provide free seller account review for their prospective customers. We recommend you to make your decision based on the results of this review. How comprehensive is the review and have they correctly pin pointed the aspects, in which improvement is necessary? These are the questions you need to be asking yourself in choosing the Amazon consultant to work with.

Amazon SEO

Amazon sales support should definitely include Amazon SEO. Main reason of this is the fact that Amazon is the largest product search engine in the world. Although it is common that buyers search for products in Google and other alternative search engines, it is also highly common that they search for the product they want directly on Amazon. As a result, Amazon SEO is at least as important as Google SEO for Amazon sellers and it is definitely a game changer in the Amazon market.

Amazon SEO consists of applying the right keyword strategy for your products, which would provide the highest keyword indexing on Amazon and the highest ranking in organic search results. If your product is not listed in the first two pages of Amazon search results for your targeted keywords, there is something wrong with your keyword strategy. In such cases, receiving Amazon sales support in the UK would help you significantly in winning buyers and increasing sales. Keyword research, finding longtail keywords, for which there is less competition, and product keyword recommendations are key parts of such consultancy services. Thus, these are the crucial points that you need to focus on while choosing the right seller support service provider.

Listing Optimisation

Optimising product listing is one of the most important services that you could receive within the scope of Amazon sales support. It is also associated with Amazon SEO, since the keywords determined through SEO are used in creating product listing. This plays an important role in increasing the ranking of your products in Amazon search results.

Targeted keywords, title of the product, bullet points and product description collectively matter in successful listing optimisation and contributes to creating product listings that increase sales. Therefore, it is important that you also receive support for listing optimisation within the scope of the services offered by the business you choose for Amazon sales support in the UK.

Product photography can also be seen as an integral part of listing optimisation. Since buyers don’t have the chance to touch and feel the product that they wish to buy, photos of the product play a key role in satisfying this need. At first, product photos have to be in compliance with Amazon directives. Secondly, you need to convince buyers that this is the product that will meet all their expectations. To do so, you need to provide crucial information and visuals in your product photos without violating Amazon standards. It is also important to present daily use of your product by benefiting from correctly chosen lifestyle photos, as well as infographics. Thus, the Amazon consultancy firm you choose should also have such kind of service at hand.

Amazon PPC Management

Given that acting according to SEO rules is crucial in winning buyers, it is also necessary to utilise advertisement. Amazon ads (Amazon PPC) looks easy on the one hand, but it is highly difficult to utilise it in a way that makes you increase your profits instead of losing your income to high advertisement costs. Creating a well planned budget and finding profitable keywords are key aspects of a correct PPC strategy. Since there is a risk of losing all your income due to lack of continous monitoring and an incorrectly structured advertising strategy, you could also think about getting support from Amazon consultants in Amazon PPC management.

Those listed above are the main components of a comprehensive Amazon sales support. We highly recommend you to always keep these in mind while choosing the right Amazon sales support in the UK.

London Bridge Project

The London Bridge Project (LBP) is the leading consultancy and management company focused on sales consultancy, end to end sales management and business development. We provide online (e-commerce/amazon) and offline (direct/field sales) end to end sales services to international companies including all actual sales activies such as cold calling, networking, market analysis, Customer engagements etc. LBP has over 15 years of sales and management experience! We sell B2B and B2C products and services. We have dedicated sales professionals who are field experts in the FinTech, IT, automotive, textile, machinery, and healthcare sectors to name a few. London Bridge Project is your local business partner in the UK, here to open doors and deliver your products and services to the new markets even you didn't imagine before! Join us today and be one of our happy clients with our hassle free sales management services.

Offline (Direct/Field) Sales Services for our customers

Analysis Lead Generation, Cold Calling Incentive Consultancy Networking Channel Development, Pre-Sales, and Sales Dedicated/shared Sales Representatives

Online (e-commerce/Amazon) Sales Services for our customers

Free Preliminary Analysis Detailed Analysis and Planning of the Sales Cycle Installation of Infrastructure and Initiation of the Sales Process Online Sales Operation Management and Optimisation

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Our COO and Amazon Operations Manager will share their experiences.

If you are into E-commerce and would like to see the other side of the coin, it is a great webinar to join.

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The London Bridge Project (LBP) is the leading consultancy and management company focused on achieving sales growth through comprehensive sales management and business development.We provide Online (E-commerce/Amazon/Market Places) and Direct (Offline /Field Sales) comprehensive sales services to international companies including all necessary sales activities such as cold calling, networking, market analysis and customer engagement.  We understand what is needed to directly support sales. We see our clients as partners, and we focus on your brand as we would do on our own. We use our expertise to provide your brand with a truly bespoke service. London Bridge Project is your local business partner in the UK, here to open doors and deliver your products and services to new markets you hadn't even imagined before!

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Our diversified team make sure that you get the desired results from Amazon sales. Selling through Amazon requires attention to detail, expertise, dedication and continual optimisation due to fast-paced trend changes. We offer a comprehensive Management from Product Market Research to After Sales Management.

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ou can benefit from our e-commerce management service to e-export to the UK and to introduce your products to the world through one of the biggest and most competitive e-commerce markets in the world!

Free Preliminary Analysis -- The UK e-commerce market is a challenging market where the competition is intense. In order to be successful in this market, you need to know your competitors and what obstacles you will encounter before you start. Instead of losing time and money with trial and error methods, you must plan your strategies right at the very beginning of the whole process.

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London Bridge Project provides end-to-end sales management services to its customers. We take charge of cold calling, customer database creation, networking, exhibition and event participation, customer visits and all sales processes required to deliver your products and services to the UK market.

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Amazon is one of the leading e-retailers in the world with around 232 billion U.S. dollars worth net sales in 2018. For the quarter ending in September 30, 2019 Amazon’s revenues reached $69.981B, which means a 23.69% increase year-over-year. Amazon’s revenue for the twelve months ending September 30, 2019 was $265.468B, meaning a 20.14% increase year-over-year.

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What is Amazon Seller Support?

Amazon is one of the leading e-retailers in the world with around 232 billion U.S. dollars’ worth net sales in 2018. For the quarter ending in September 30, 2019 Amazon’s revenues reached $69.981B, which means a 23.69% increase year-over-year. Amazon’s revenue for the twelve months ending September 30, 2019 was $265.468B, meaning a 20.14% increase year-over-year. Amazon is the dominant actor in the UK e-commerce market. 86% of UK online shoppers use Amazon. According to the estimations of Euromonitor International, Amazon captured a 31% share of UK online retail sales in 2018. Amazon’s dominance in UK e-commerce market attracts more and more sellers to enter this marketplace. This then leads to a high level of competition among sellers in Amazon. Being successful in the presence of such a competition is not an easy task. It is true that everyone can make huge profits in Amazon all by himself/herself, but it is also highly common to get Amazon seller support. But then, what is this anyway?

Amazon has very strict guidelines and rules for sellers as well as high level of standards to be met in order to create a profitable business. There are consultancy firms offering Amazon sales support in the UK with their experience and expertise in Amazon requirements, guidelines and search algorithm. To better understand the importance and benefits of such a consultancy, let’s look into general characteristics of the services they offer.

Understanding the Product(s) and Current Status of the Market--

Initial step of Amazon seller support is understanding customer’s goals with regard to selling on Amazon. Understanding the product(s) and determining the target buyers come hand in hand with it. At this phase, conducting market research (with a focus on Amazon) and a research for level of competition in this market including the strengths of customer’s products in comparison to the rivals is of crucial importance. Because, the marketing, SEO, photography and copywriting strategy mostly rely on the findings of these researches.

Account Set-up--

Although mostly existing sellers on Amazon apply for Amazon sales support, sometimes prospective sellers also start their Amazon operations by getting consultancy services right at the beginning. As a result, companies offering Amazon seller support in the UK also provide account set-up services in this context. This usually includes assisting in all necessary steps towards account creation, and providing all necessary documentation and know-how in this respect.

Product Launch--

Product launch in Amazon is not just uploading your product in the system and having stocks available for sale. There are different methods and strategies for product launches and having consultancy on deciding for the best strategy is quite important in reaching high levels of income from selling this particular product.

Copywriting---

Copywriting is another key element in success on Amazon. Creating product title, bullet points and description according to Amazon guidelines and reaching a SEO-friendly outcome is important in getting recognised by Amazon search algorithm and winning highers places in the first two pages of search results. Conducting a to-the-point keyword research to find the most appropriate keywords that buyers search for lies in the core of the copywriting process. Finding appropriate keywords is not enough; the seller also needs to find competitive keywords in order to increase their ranking in the search results page. Using these keywords in creating a clear and descriptive copywriting is crucial in affecting potential buyers’ decision to choose your product over other similar products. Using these keywords smoothly in the title, bullet points and description, and creating a high-quality copywriting is not an easy task and highly depends on experience. This content also needs to be SEO-friendly. Also using enough number of high-quality product photos that are eye-catching and informative enough, so that a person could visualise the product correctly in his/her mind by looking at these photos. It is obvious that these key points require high level of experience, which is already present in Amazon seller support companies.

Advertising (PPC)--

Given the high level of competition on Amazon, creating perfect copywriting is a prerequisite for success but is usually not enough for reaching the targeted income level. In order to stand out amongst competitors, sellers need to utilise Amazon advertising methods, which are usually called Pay-Per-Click (PPC) in general. PPC can create huge advantages against your rivals and thus huge profits, but could also drain your profit if not used correctly. There are some informative documents and webinars provided by Amazon itself, but finding out the most appropriate PPC strategy requires experience, trial-and-error, and constant overview/update. Companies providing Amazon sales support in the UK also offer services on Amazon PPC and provide invaluable help in creating profit from advertising and overcoming the risk of losing high amount of profit on PPC.

London Bridge Project --

The London Bridge Project (LBP) is the leading consultancy and management company focused on sales consultancy, end to end sales management and business development. We provide online (e-commerce/amazon) and offline (direct/field sales) end to end sales services to international companies including all actual sales activies such as cold calling, networking, market analysis, Customer engagements etc. LBP has over 15 years of sales and management experience! We sell B2B and B2C products and services. We have dedicated sales professionals who are field experts in the FinTech, IT, automotive, textile, machinery, and healthcare sectors to name a few. London Bridge Project is your local business partner in the UK, here to open doors and deliver your products and services to the new markets even you didn't imagine before! Join us today and be one of our happy clients with our hassle free sales management services.

Offline (Direct/Field) Sales Services for our customers

• Analysis • Lead Generation, Cold Calling • Incentive Consultancy • Networking • Channel Development, Pre-Sales, and Sales • Dedicated/shared Sales Representatives

Online (e-commerce/Amazon) Sales Services for our customers

• Free Preliminary Analysis • Detailed Analysis and Planning of the Sales Cycle • Installation of Infrastructure and Initiation of the Sales Process • Online Sales Operation Management and Optimisation

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Sales Consultancy in the UK | Uk market sales companies london

London Bridge Project (LBP) is a sales consultancy and end to end sales management company that has set out in order to provide the fastest and the most efficient way to Access the UK market for companies from all around the world. 

We are here to help you sell your products and services to the UK and from the UK to the global market. We are a dedicated sales management company that offers Online (E-commerce/Amazon/Market Places) and Offline (Direct/Field Sales) sales services to our international clients.