lovesantoshblr - Tumblr blog

lovesantoshblr · 3 years ago

Text

Speed Up Your Site By 70% | 5 Quick Ways To Improve Page Speed

https://nidmindia.com/

One of the most important aspects of SEO is the speed of your website. It goes hand in hand with your website’s content.

While your content is important for driving organic traffic to your site, the speed of your site ensures that visitors remain on your website to view them.

If your website takes a long time to load you will see your audience bounce off to another site.

Slower websites can only offer a bad user experience.

Doesn’t matter how unique and insightful your content is, you won’t get any traffic if your site takes an eternity to load. This is why site optimization is as important as content optimization.

But many SEOs and website owners often overlook page speed.

If you are just starting out you might think that you have created a niche site with engaging content that looks beautiful. Everything seems perfect apart from your site speed.

But it shouldn’t matter, right? After all, you’ve spent so much time designing your website and creating compelling content that a few seconds of delay shouldn’t bother your consumers.

This is where you lose your customer.

Your audience won’t be okay to wait a couple of seconds more to let your site load properly. How would they know you have written the greatest article if your site takes an eternity to load?

Page speed is a very important Google ranking factor. So much so that Google has created PageSpeed Insight for content creators to analyze and improve their site speed.

It doesn’t matter how much effort and money you put into perfecting your SEO strategy, if you don’t pay close attention to improve your page speed it won’t be fruitful.

Why Speed Is Important For Your Website?

The speed of your website may have a significant influence on the user experience. Your page speed, in addition to your content, has a significant impact on your SERPs ranking.

If you want your content to rank high on Google SERPs, you must ensure a good user experience. Because if there’s one thing we know for certain about Google, it prioritizes user experience over anything else.

Google wants its users to have a great search experience. And the best way to do this is by providing the best search results based on the relevancy and authority of websites.

In this day and age of “Right Swipe,” human attention spans have now fallen below that of a goldfish.

People don’t want to stick around for long, whether it’s a tinder date or a slow-loading website. So unless you can get your slow loading site fixed, don’t expect much organic traffic coming your way.

A one-second delay in page loading time can result in:

24% Lesser page views

16% Drop in customer satisfaction

7% Fewer Conversions

13% Increase in bounce rate

You may use appealing headlines to entice your target audience, but you’ll only have a few seconds to persuade them to stay on your website after they click on your link.

They’ll be looking for an alternative faster than flash if they see the loading spinner going on for more than 2 seconds.

Every additional second your site takes to load will have a negative impact on your ability to engage visitors and make sales.

And if this is not enough to change your thoughts on page speed…Google has started to demote slower websites by pushing them down in the SERPs.

So if you want to rank high in the SERPs and increase conversions, you must make your website load quickly.

Why Mobile Speed Matters In SEO

Information technology has come a long way in the last 20 years. The transition from desktop computers to pocket-sized smartphones constituted a paradigm shift.

You can have all the information you need on the go. Smartphones are no longer just your communication tool. There is so much you can do with a smartphone.

The fact that we can make Google search instantly, says a lot about how we have adapted to this change and becoming more and more dependent on it.

Smartphones have become more widely available and accessible to people, even in the most distant locations.

And it’s not just everyday users who have embraced this mobile-first approach. Multibillion-dollar companies are reshaping their business models to include a mobile-first experience.

Mobile-first indexing

Google was one of several companies to embrace a mobile-first strategy.

The number of mobile searches in the United States alone was 177.8 million back in 2016. Mobile and desktop searches were largely neck and neck until mid-2018. The number of mobile searches was rising steadily.

However, by the beginning of 2020, the number of mobile searches has seen a staggering growth of almost 211 million.

Google has analyzed the search trend and decided to switch to mobile-first indexing back in 2019. This means sites that perform better on mobile devices will get more priority in search results.

Because the majority of Google Search users now use a mobile device, optimizing your website for mobile searchers has become critical to success.

Here are a few statistics that might shed some light on the importance of mobile search:

30% of mobile searches are location-based.

75% of smartphone owners use Google Search on mobile for instant needs

88% of searchers who use local search visit a related store within a week

“Near me” mobile searches grew 136%

Google process 3.5 billion searches per day

46 percent of product searches begin on Google

If your site is taking more than 3 seconds on mobile devices something needs to be done.

Users expect websites to load in two seconds or less. Websites that take more than 3 seconds to load can see a bounce rate of 40 percent. This can negatively affect any online business.

Especially, if you are running an e-commerce or selling some sort of products or services on your site, every additional 100ms load time can cause a 4.42% drop in conversion rates.

After Google announced mobile-first indexing, mobile site’s speed became more important than ever.

A fast mobile website doesn’t just provide a better user experience for mobile users, it also ranks high on SERPs. And ranking high is essential to increase your visibility online.

How Site Speed Influence Conversion

Websites that take too much time to load usually have bad conversion rates. Your site speeds heavily influence your conversion and page views.

A faster website will have a low bounce rate and high organic CTR.

When it comes to a good user experience, your website speed is fundamental. The more quickly your webpage loads, the greater chance you have of conversion.

Users with informational and transactional intent usually want to find answers to their search query without a delay. So understandably speed is a major concern for these users.

A recent study in consumer behavior shows that nearly 43% of shoppers expect websites to load in less than 2 seconds. And if a site takes more than 3 seconds to load, 40% of users will bounce off and go to the next site.

Here is how Google perceive page speed:

Less than 1 second = perfect

1-3 seconds = above average

3-7 seconds = average

7+ seconds = very poor

If your website is taking more than 3 seconds to load, you are already losing half of your revenue because of 70% less conversion. You’re losing revenue, leads, and, most importantly, new clients.

Many website owners don’t even realize the amount of revenue and customers they are losing. Eventually, when Google analyzes your site and sees a high bounce rate it will automatically demote and push your website down the search result.

As you move down the search results page, your online visibility decreases, resulting in fewer clicks.

And for those who decide to stay, your sluggish load times may discourage them from returning in the future so you will lose brand value and won’t be able to acquire returning customers.

According to a recent poll, over 73 percent of online shoppers would not return to a site that performed poorly or had broken pages.

This same poll also suggested that nearly 41% of users would share their bad user experience with friends or online, and 52% of consumers indicated that fast page loading is a deciding factor to their site loyalty.

How Website Speed Influences Visibility

We have already discussed this over and over again. Your search ranking is reliant on your website speed. As page speed has become a direct ranking factor, it also can influence how easily users can find your content in the first place.

As Google rolled out the mobile-first index in mid-2019, it has become more clearer that Google prefers websites that are optimized for mobile devices. With the mobile-first index, Google has started ranking all search results based on the mobile versions of pages.

As the number of mobile searches continues to grow in a staggering manner, it is in Google’s best interest to tailor its search results to prioritize mobile users.

Mobile users prefer not to wait long for a website to load since they are seeking immediate information or to make a purchase. This is why Google favors sites that are mobile-friendly and load quickly. Sites that rank on top of SERPs are usually responsive and loads within 2 seconds.

User experience has always been a ranking factor, although it has previously solely considered desktop experience. Even if a site’s mobile experience was bad, it still had a chance to rank on page one.

This isn’t the case anymore.

After Google rolled out mobile-first indexing, pages are now indexed and ranked in SERPs depending on the relevancy, authority, and mobile experience of a website.

But how does your page speed affect your online visibility?

It’s actually rather simple…slower websites are generally relegated to the bottom of the search results. The lower your content ranks in search engine results pages, the less visible it is to users.

So if you want to improve SERPs ranking and increase visibility, there is no alternative to page speed. You need to ensure your website offers a quick and easy user experience regardless of any browser or screen size.

How To Increase Website Speed

Improving your page speed is a lot easier than you might think. Simple on-page optimization can help you improve your website speed by 70%.

You don’t need any technical knowledge to speed up your website. YOu can just follow these instructions and get your website ready for mobile users.

Improving your page speed will have a positive impact on your overall SEO and drive more organic traffic to your site. Apart from improving your SERPs position, you can also increase conversion and keep your website visitors engaged.

The best part about speeding up your site is you won’t have to spend a dime to rip these benefits. All you will need is the right combination of SEO tools and plugins to get you started.

Analyze Your Website Speed

Before we start optimizing our pages, we need to figure out what is causing our website to slow down and how our website is currently performing. Your site can take longer to load depending on many components of your page.

The first step is to analyze individual pages and fix each component one by one. There are some amazing website speed checkers that analyzes the content and provide suggestions based on the report to make a page load faster.

Here are our favorite website speed testing tools that have helped us improve our page speed:

PageSpeed Insight

GTMetrix

Pingdom Tools

If you are looking to optimize your content for Google you need to analyze your web pages using PageSpeed Insights tools. It does detailed performance testing and provides pointers for areas that need improvements.

GTMetrix and Pingdom also provide similar kinds of on-page optimization reports. They also help with solutions apart from figuring out the problems.

Make a list of the components of your pages that need to be improved. If your page appears to be functioning identically in all of these tools, there is a problem that needs to be addressed.

You will see some common terms in all these tools and there will be suggestions for improving website speed. Go through all the suggestions and fix the ones that are really affecting your page speed.

These reports do not necessarily reflect how your website performs in the real world. This is something to keep in mind while optimizing your website. You should strive for a higher page speed rather than a perfect score in these tools.

Install A Caching Plugin (Enable Browser HTTP Caching)

Yesss… a caching plugin is a must when you are running a website. Enabling your browser HTTP caching can drastically change how your website performs and loads.

The technical side of caching might be complex but the general idea is simple.

Every time you click on a webpage, the browser sends a request to the server. The server then has to retrieve all the media files, content, generate the header and footer, etc.

This entire back-and-forth process might take a long time and put a load on your server.

However, if browser HTTP caching is enabled on a website, the server may receive information in the blink of an eye and provide it to web browsers.

Once you visit a website, the static files of that site remain on your machine for a while. No matter how fast your Internet connection is, getting files from your hard drive will always be faster than retrieving them from a remote server.

In simple terms, caching creates the copy of the requested website which helps the browser load that website faster.

Caching can make your website load extremely fast, which leads to better SEO scores, higher conversion, an increase in SERPs ranking, and most importantly better user experience.

To enable browser HTTP caching, use the WP Rocket or W3 Total Cache plugins. We’ve been using WP Rocket for a while now, and the experience has been fantastic!

Optimize Your Images

It is usually our large unoptimized images that bloat our website and is responsible for slower page speed. People like to see visuals rather than words crammed up in a white background.

This is why we have images between a large body of text to make it easier and soothing for our users. Chunking a large text with an image has been a common practice among bloggers.

But having too many images can slow down your website, especially when they are unoptimized.

Image optimization has become a key component of on-page SEO. Ensuring high-quality images in the right format, dimension, size, and resolution while keeping the smallest possible size can make your website load pretty fast.

You can either manually optimize your images or use a plugin to do that for you.

The best way to compress an image manually is by using photoshop. You can get the right dimension, size and most importantly reduce the file size while maintaining the quality. With photoshop you can choose from different image formats.

Google usually recommends next-gen image formats like WebP or AVIF which provide better image compression. But if you can’t get it on your site, you can simply use JPEG. (PNG files aren’t very compressible)

You can also use plugins to do the compression within your site. Here are some image compression plugins that we would recommend:

Smush

TinyPNG

EWWW Image Optimizer

ShortPixel

The best part about these image compression plugins is that you can bulk optimize images that already exist on your website. You can use any of these plugins to start optimizing your images.

BTW our personal favorite is Smush.

Enable LazyLoad

Lazy loading all media files allow your website to only load images when a user scrolls down to a specific image. It replaces all other images with a placeholder image or blank space.

This may significantly reduce the time it takes for a website to load and enhance its performance.

Most websites that rank high on search engines usually have lazy loading enabled. This provides a better user experience by improving page speed without breaking the page.

Most search engines including Google usually recommends sites to use lazy loading. There are a lot of plugins available to enable lazy loading on your site.

You may simply use wp-rocket, which can assist you with caching and enable lazy loading on your site. Other plugins may cause your images to break or create a buffer on your site.

However, wp-rocket is compatible with the rest of the other plugins and works excellent for lazy loading.

Use a CDN (Content Delivery Network)

yes, yes, yes, this is technically not an on-page optimization technique. But CDN is probably one of the core components in increasing website speed.

A content delivery network, CDN is a network of servers located throughout the world that are used to deliver content from your website or mobile application to people more quickly and efficiently, based on their geographic location.

CDNs transfer content closer to the user to minimize latency and improve the user experience. It ensures users the best experience on a website by loading the content at a lightning-fast speed.

You can use Cloudflare CDN which comes with other additional features. You can also integrate your Cloudflare account with wp-rocket.

#nidm nidmindia seo digitalmarketing smm smo sem

0 notes

lovesantoshblr · 3 years ago

Photo

𝐖𝐄'𝐑𝐄 𝐈𝐍𝐃𝐈𝐀'𝐒 𝟏𝐒𝐓 𝐀𝐆𝐄𝐍𝐂𝐘 𝐁𝐀𝐒𝐄𝐃 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐈𝐍𝐒𝐓𝐈𝐓𝐔𝐓𝐄𝐉𝐎𝐈𝐍 𝐓𝐇𝐄 𝐃𝐘𝐍𝐀𝐌𝐈𝐂 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐏𝐑𝐎𝐆𝐑𝐀𝐌 𝐓𝐎𝐃𝐀𝐘!𝐅𝐑𝐄𝐄 𝐈𝐍𝐓𝐄𝐑𝐍𝐒𝐇𝐈𝐏𝐒𝐭𝐚𝐫𝐭 𝐄𝐚𝐫𝐧 𝐖𝐡𝐢𝐥𝐞 𝐋𝐞𝐚𝐫𝐧𝟏𝟎𝟎% 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞𝟏𝟎 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐁𝐞𝐜𝐨𝐦𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 𝐢𝐧 𝟐-𝐌𝐨𝐧𝐭𝐡𝐬

www.nidmindia.com��Call Us - 9611361147

#NidmIndia #nammabengaluru #digitalmarketinglife #ceolife #masiradm #BTMLayout #bangalore #emailmarketing #socialmediamarketing #mondaymood

0 notes

lovesantoshblr · 3 years ago

Text

What are the top 5 essentials of a good SEO?

https://nidmindia.com/

Recent statistics show that there are around 1.7 billion websites on the internet and the number is increasing day by day. The reason behind the ever-increasing number of websites on the internet is business and information sources are going digital. Even the brick and mortar businesses need to have an online presence in the form of a website to make sure they are discoverable by the targeted audience.

With such fierce competition, you need to make sure that your website appears in top search results and that you drive organic traffic that is interested in your niche. The best way to make your website appear on top search engine results is to work on a good SEO strategy. While there are many elements of an effective SEO strategy.

There are a few that should be taken seriously.

We have discussed the top 5 essentials of a good SEO strategy in detail. If you want to bring your website to the top of SERPs (Search Engine Result Pages) then you should read this article till the very end.

Content is the King

The adage, “Content is the King” is very much true when it comes to SEO. People, these days, are more interested in the content offered by the websites instead of their products or services. The websites need to be at the top level when it comes to creating content for the audience.

They need to make sure that the content development strategy they are working on sees the targeted audience as the focal point and revolves around it. It also involves the inclusion of excessively used queries and keywords that are used by the audience in the content. Search engines also appreciate the practice of creating audience-centric content and tend to put relevant content on top of SERPs in the form of snippets.

Optimum DA Score Ensures Better SEO Performance

You can’t consider all the factors considered by search engines on your own to figure out the SEO performance of your website on various search engines. The most effective way of keeping track of your website’s SEO performance is to keep an eye out for its DA (Domain Authority) score from time to time with the help of a reliable Domain Authority checker. While the DA score ranges from 0 to 100, having a DA score between 40 to 70 is good for a website. As a website owner, you need a bulk DA PA checker to monitor the DA score of your website and that of your competitors from time to time. If you are behind your competitors, then it is time to improve your SEO strategy.

Quality Backlinks Can Work Wonders

As a website owner, you need to make sure that you are getting backlinks from websites that are considered an authority in your niche. These quality links will be seen as a vote of confidence by the algorithms of search engines while considering the ranking of a website on search engines. You can keep track of quality links and spammy links coming to your website with the help of a backlink checker. The job of this tool is to provide details about all the inbound links coming to a website. An inbound backlink checker also shows broken links in addition to other types of links as well.

METAs Should Be Done Properly

Another factor that is often overlooked by plenty of website owners while working on the SEO of their websites is its METAs. Properly done METAs including META titles, META descriptions, and Image ALT tags are not only important for search engines but for the audience as well. You need to make sure that your METAs are written clearly and are capable of giving a proper idea to bots as well as the targeted audience about the content available on a particular page. Failing to do so may lead your website to a considerably lower ranking on SERPs.

Optimum User Experience is a Must

User experience (UX) has become a priority for search engines these days. Ensuring an optimum user experience has become a part of any effective SEO strategy. As a website owner, you need to make sure that your website offers an optimum user experience. Various elements of great UX include compatibility with smartphones, easy navigation, and optimum page loading speed. If you succeed to crack all these elements, you are sure to see significant improvements in the search engine rankings of your website.

#nidm digitalmarketing seo

0 notes

lovesantoshblr · 3 years ago

Photo

𝐋𝐄𝐀𝐑𝐍 𝐃𝐘𝐍𝐀𝐌𝐈𝐂 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐉𝐎𝐈𝐍 𝐓𝐇𝐄 𝐃𝐘𝐍𝐀𝐌𝐈𝐂 𝐃𝐈𝐆𝐈𝐓𝐀𝐋 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐏𝐑𝐎𝐆𝐑𝐀𝐌𝐅𝐑𝐄𝐄 𝐈𝐍𝐓𝐄𝐑𝐍𝐒𝐇𝐈𝐏𝐒𝐭𝐚𝐫𝐭 𝐄𝐚𝐫𝐧 𝐖𝐡𝐢𝐥𝐞 𝐋𝐞𝐚𝐫𝐧𝟏𝟎𝟎% 𝐩𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐠𝐮𝐚𝐫𝐚𝐧𝐭𝐞𝐞𝟏𝟎 𝐆𝐨𝐨𝐠𝐥𝐞 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐁𝐞𝐜𝐨𝐦𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 𝐢𝐧 𝟐-𝐌𝐨𝐧𝐭𝐡𝐬

www.nidmindia.com

Call Us - 9611361147

#NidmIndia nammabengaluru digitalmarketinglife ceolife masiradm googleads monday mondaymotivation

0 notes

lovesantoshblr · 3 years ago

Text

What Is Pay-Per-Click Advertising In Digital Marketing?

Pay-per-click advertising, otherwise known simply as PPC, is one of the more popular digital marketing techniques – and for good reason; pay-per-click advertising can boost your brand awareness and increase the amount of traffic to your website, which is essential for success in today’s digital era.

Whether you are looking to improve your search engine optimization or find out more about what pay-per-click advertising is and what its benefits are, this handy guide is here to help.

What Is Pay-Per-Click Advertising?

Pay-per-click advertising is a model of internet marketing that involves the advertiser paying a small fee every time one of their advertisements is clicked on. This means that instead of paying for taking out advertising space, you only pay when an advertisement is being interacted with. As such, you are essentially paying for driving visits to your website.

The Different Types Of Pay-Per-Click Advertising

There are a number of different types of PCC on the market, all of which can offer you a range of unique benefits. Some of the many kinds of pay-per-click advertising include:

Paid Search Marketing

This is one of the most common forms of PCC advertising. It involves providers like Google AdWords or Bing Ads, increasing your visibility on a search engine’s rankings.

Display Advertising

Display advertisements are banners, images, or text advertisements that will show on different websites and link back to your site. While these PCC advertisements can be hugely effective at boosting brand awareness, they are usually less useful for increasing overall click-through to your website.

Social Media Advertising

Social media PCC advertisements help you reach more customers over social media, enabling you to increase click-through to your business’s website.

Retargeting PCC Advertising

Retargeting PCC advertisements use the cookies on a user’s browser to show them specific ads that are based on their digital history. This means that this form of PCC advertising can be crucial when it comes to targeting the right customers who have recently been searching for the specific types of products or services you offer.

What Are The Benefits Of Using PCC?

Some of the most common benefits of pay-per-click advertisements are listed below.

Cost Efficiency

Pay-per-click advertisements only require you to pay when a customer reaches your website, which means these ads can be excellent value for money.

Targeting Options

Pay-per-click advertisements allow for a high level of targeting keywords with the use of text retargeting and advertisements.

Marketing Data

PCC advertisements offer users a vast amount of data that you can use in future marketing campaigns. Every ad clicked on can be analyzed to learn more about what words and content motivate clicks, which you as a seller can use to your advantage when formulating sales and SEO strategies.

Speed

Pay-per-click advertisements offer the benefit of speed, especially when you compare these with other methods of boosting your search engine ranking, like content marketing. PCC advertisements can be implemented pretty much overnight, which allows businesses to see results very quickly.

Customizable

Unlike some forms of advertisements, pay-per-click ads are completely customizable, which means you can optimize your campaign as you go to ensure the highest rate of success throughout.

https://nidmindia.com/

#digitalmarketing #nidm #seo #ppc #google ads #digital marketing course #digital marketing institute

3 notes · View notes

lovesantoshblr · 3 years ago

Text

Digital Marketing Master Course

NIDM offers an exemplary Digital Marketing Master course for 3 months and includes 180 hours of live virtual training.

The Professional Digital Marketing Master Course at NIDM is a tool-oriented course where you learn about the various tools of web marketing to implement digital strategies efficiently.

It is a great course to consolidate your existing skills. The course is meant for budding digital marketers, content writers, bloggers, students, working professionals, entrepreneurs, retired professionals, and anyone interested in educating themselves on the nuances of digital marketing.

Digital marketing is today one of the most coveted professions owing to the enormous advantages it offers as a career choice. You can work from the comfort of your home without compromising on the quality of your work.

Moreover, it offers you a plethora of job avenues and job options to choose from. You can take up freelancing and can work with numerous clients or work with an organization. Once you understand digital marketing incisively, the money is for the asking.

The Digital Marketing Master Course at NIDM incorporates more than 15+ live projects to work on and 10+ case studies. You have 120+ hours of practical assignments that you have to work on to strengthen your skills and confidently formulate digital marketing strategies.

Candidates get a Master’s Certification from NIDM skills and training for important Global certifications like Google, Facebook Blueprint, and Hubspot. You have a lucid learning approach that helps you to you have conceptual clarity on the most complex elements of the digital marketing silo.

All the important components of the Digital Marketing system like SEO, SEM, Social Media Marketing and Optimization, Web Development, Analytics, Content Marketing, ORM, Affiliate Marketing, are covered in the course.

0 notes

lovesantoshblr · 3 years ago

Photo

0 notes

lovesantoshblr · 3 years ago

Photo

Digital marketing Institute In Bangalore

NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 20000+Students, 2100+ Batches, students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.

visit us https://nidmindia.com/

#Digital marketing Institute In Bangalore #Digital Marketing course in bangalore

0 notes

lovesantoshblr · 4 years ago

Photo

DIGITAL MARKETING INSTITUTE IN BANGALORE

India’s Leading Digital Marketing Institute in Bangalore 50+ Modules for Professionals, Entrepreneurs & Students (Classroom Training and Online Digital Marketing Courses) Become a Google Certified Professional (1 Training Program - 10+ Certifications) Learn from Experts. Work on Live Projects. Get Placed in MNC DDMP (Dynamic Digital Marketing Program) by NIDM Bangalore DDMP is the most advanced Digital Marketing course in BTM layout, Bangalore-India curated by Sri M.S Kumar, which gives an overview of intermediate & expert knowledge of Digital marketing concepts. It covers 50+ modules of advanced digital marketing modules which include Planning a website, Search engine Optimization, PPC Campaigns, Ecommerce, Social Media, Affiliate Marketing, Adwords, Email, Mobile, WordPress, Lead Generation, and Analytics. Learn from NIDM Bangalore-11years Excellence Unlimited Practicals | Live projects | Placements | Internships | 2 years Student Support Online / Classroom - Call NIDM Head office at BTM Layout @ 9611361147

for more information visit us at https://bit.ly/2WVBiIs

#digital marketing institute in bangalore #seo smm nidm digitalmarketing

0 notes

lovesantoshblr · 4 years ago

Photo

DYNAMIC DIGITAL MARKETING PROGRAM

Dynamic Digital Marketing Program is designed to transform you into a digital marketing expert and take up your career to the next level. It caters to those looking for a new career in digital marketing or who want to improve their marketability to potential employers. The course will take you from competent digital marketer to domain expert. It will enable you to leverage digital marketing strategies to drive higher growth and revenue

#seo smm social media

0 notes

lovesantoshblr · 4 years ago

Text

13 of the Best Content Marketing Tips Ever

Only publish your best material. Be consistent.

The content market is fierce today, with so many people producing content. It is essential that you only publish the best content you can. Otherwise, you will not succeed. It is better to print just one great post per week than five average posts each week.

You must set not only a high standard for quality but also maintain that standard. Even though this can be difficult for experienced content producers, it is essential to stand out in a sea of others and make your voice heard. It is necessary to realize that creating premium content requires time, effort, and money. There are no shortcuts.

For more advice on how to stand out in an increasingly competitive crowd, check out this post on 11 of the biggest content marketing challenges and how to overcome them.

Evaluate the Success of Your Content with Data

One of the most common misconceptions about content marketing is that simply by publishing blog posts, your business will magically take off, and you'll be besieged by armies of eager prospective customers clamoring for whatever you sell. This is not often true. Clever content marketers know how to measure results and produce great content.

Bloggers may be content to look at how many social shares their latest post has received and then make a decision about its success. Even the most popular blog posts may not be enough to achieve your business goals. How will you measure the success of your content?

It doesn't matter what your content is supposed to do. However, you must use analytics and other data-driven methods to evaluate how your content performs. Otherwise, you might be wasting time on content that's not delivering any value for your business. For some, success might be measured in overall traffic using Google Analytics. For others, social shares or "attention metrics" such as scroll depth might be more important, a metric that can be measured by tools such as Chartbeat.

Repurpose your Content

Producing the best content requires time, effort, and skill. You can get more return on your investment by giving away your best content, even if it's free. Many businesses reuse content from one format to create multiple formats.

Consider the blog post that you last published and how it performed. It resonated with readers because it was a valuable and timeless resource. Was it something your audience couldn't find elsewhere? It would be a good idea to make it downloadable. Some blog posts may be suitable for an email blast or live webinar. Whatever way you decide to repurpose content, make sure you get the most out of your content production investment.

For more on how (and when) to repurpose your content, check out this blog post.

Use your best headlines in PPC ads.

It would help if you considered repurposing the headlines that are most successful in your PPC campaigns. A headline that resonated strongly with readers will resonate strongly with potential buyers.

When you look at it, PPC ads copy and content share many of the same "hooks," such as solid verbs and emotionally engaging angles, clear benefits, and straightforward explanations. Both are similar in length (or should be). AdWords Ads and Bing Ads have a mandatory character limit in their ads that advertisers must follow. However, shorter headlines of approximately six words perform well from a content perspective.

An A/B test can be used to determine if a blog post, whitepaper, or webinar exceeds your expectations. Check out this blog post on how to think like a content marketer for PPC for more tips on how you can make your content go further.

Recognize that not all content has to tell a story

My biggest complaint about the content marketing industry revolves around the emphasis on storytelling. While storytelling is an essential skill for content marketers, both aspiring and experienced, it is also a key component of brand storytelling. Brand storytelling is one way to reach potential new customers.

This doesn't necessarily mean all content is storytelling or all content marketers are storytellers.

Not all content can tell a story. Sometimes a simple blog post can serve a purpose and provide value to your readers. People who don't know or aren't skilled in storytelling in content marketing often speak loudest. Listen to them, and don't be afraid to say no if you aren't a natural storyteller. It's not necessary for content marketing success.

Don't shy away from telling stories if that's what makes the most sense for your content, but don't buy into the hype that every single piece of content has to be an engaging, complex narrative - it simply isn't true.

Do not be afraid to speak your mind, especially when others don't.

Content marketers face a challenge in coping with the overwhelming volume of content produced. There are millions of blog posts published each day. It can seem almost impossible to make your voice heard among the sea of useless, poorly written content.

Much of the content produced, especially in digital marketing and other close-knit industries like digital marketing, is merely regurgitating the views and opinions. Readers are quickly becoming less interested in the content. If hundreds or even thousands of blogs say the same thing, why should they waste their time reading that content? This is why producing contrarian content is so powerful.

You can take a controversial stance and speak your mind when others don't. This is a highly effective strategy for your content. You should be careful not to offend anyone or be contrarian, but be bold and say what you think. Your readers will appreciate your honesty, if nothing else. You'll also sound and look more authentic if you don't repeat what others have said.

Use Specific Keywords in Your Content

We wouldn't need to worry about SEO in an ideal world. We would publish blog posts that were insightful and thought-provoking about the topics we chose. This would allow us to reach huge online audiences eager to learn and then buy what we sell.

We don't live there, so we need to think about SEO.

Experts in content marketing advocate for a "keywords" approach to content creation. This means publishing content relevant to the reader's interests and does not concern itself with keyword targeting. This is great in an ideal universe, but it can be challenging to do well in the real world. It is important to target keywords in your content before you create it.

Keyword targeting for SEO is a broad topic. I will not attempt to simplify it. It is essential to think about keywords you want to rank for when writing blog posts or other content. To learn more about how to target keywords with your content (and optimize your content for a better shot at ranking highly), check out this post on blogging tips.

Back-Up Your Arguments with Data

Trust can be difficult to find in today's digital media environment. With fact-checking and journalistic due diligence at all-time lows, it's easy to see why so many readers have become reluctant to accept "facts" as the cold, hard truth. It is essential to back up any assertions with data.

Data should be used in content as naturally and routinely as spell-checking. Statistics and facts should be included if you are attempting to prove a point. If you use data to support your topic, make sure you properly cite it and, if applicable, provide a link back to the source. You wouldn't want someone else to use your data without mentioning your research.

Read more about using data in your content in this blog post about marketing data and how to use statistics to make your content more convincing.

Make sure your content reflects the brand's voice.

The best way to refine and develop your brand's voice is through content marketing. Even large businesses can have trouble identifying and defining their brand voice, mainly with larger teams.

It can be challenging to maintain brand consistency across large teams. This requires constant review of editorial standards to ensure consistency in quality and tone and a more detailed overview of your blog and contents. Although it can be challenging to develop a brand voice through the range, it is worth looking into.

For every post, ask questions about how the content advances and develops your brand's voice. Is the writing reflecting your company's values and beliefs? What is the tone of your writing? Are you authentic or artificial in your brand voice? These questions can help you control your brand voice and improve the content you create. If necessary, answering these questions and correcting your course will help you provide a better brand experience for your audience, something all blogs should strive to achieve.

Do not copy other corporate blogs - look to the Indie Superstars instead.

I have worked with many clients who wanted me to make their corporate blogs more attractive and "sexy." Corporate content managers often refer to blogs by influential solo bloggers as examples of the direction they want their blog to go.

This is a much more difficult task than you might think.

Even corporate blogs with a long history can learn from the blogging stars who rule web publishing. One, they are authentic bloggers who write as themselves and uniquely represent their brand. This can be a challenge for corporate blogs. A corporate blog can learn valuable lessons from them by being authentic.

If you have been given the task of revamping an old corporate blog or starting one new, don't look at other corporate blogs as inspiration. Study how the individuals behind the most famous influential blogs have established their audiences and emulate those strategies instead. It will be an excellent gift for your readers, and they will return for more.

Continuously improve your writing skills.

I get asked the most frequently, "How can you become a better writer?" For many content producers, their lack of experience and confidence are the most significant obstacles to their goals. I tell them to keep going in the hope that their writing skills will improve.

Since I started blogging professionally, it has been quite some time. I am confident in my abilities, but I still need to improve. I seek out help and advice from experts. Like many other skills, writing is something you can improve on. You can read more material than you might typically (not just blogs, but actual books). Even if you only write a few hundred words a day, it is essential to write every day. Strive for excellence and never settle for mediocrity.

You don't have to know everything about content. Keep learning, and you will never be satisfied. Strive to push your writing skills to their limit - then go even farther. You will attract more readers if you put in more effort and time to improve your writing skills.

Answer Complex Questions With Your Content

We discussed earlier the importance of using specific keywords in your content. You're probably already targeting simple keywords terms that are relevant for your business and ranking for them. This strategy is worthwhile, but pursuing complex search queries may be more lucrative. You could rank in the Google Featured Snippet or position zero, as Dr. Pete Meyers puts it.

The Google Featured Snippet ranks as the most sought-after real estate on search engine results pages. Your content that answers complex questions by being featured in the Featured Snippet could not only drive tons of traffic to your site but also increase your brand's subject matter expertise. The Featured Snippet has high user trust. This means that your brand can win big if Google selects your content to answer complex questions.

Do you want to be featured in the Featured Snippet? Read this post on position zero and the value of answering complex questions with your content.

Start Content Remarketing

It takes so much effort and time to produce content that a blog post or whitepaper will not be worth your efforts. It's not just the cost of creating costly content but also the (often inevitable) low return on investment that discourages newcomers from seeing content's potential value for their businesses. This fallacy can be believed by even more experienced marketers and larger companies. Content remarketing is a proven way to ensure that your content is seen, interacted with, and responded to by more people.

Remarketing can be used to increase the visibility of your content, just as you are using PPC to maximize its impact. You first define your audience for which you wish to remarket content. Next, you tag visitors to your site to allow you to later remarket to them via banner ads on Google Display Network. Hopefully, this will increase brand awareness and engagement with the content you have spent so much effort creating.

Although content remarketing can be extremely powerful, it is still not the norm. Many companies don't even think about leveraging remarketing to promote their content, so if you want to get ahead of the curve and broaden your content's reach, check out this exhaustive guide to content remarketing courtesy of Larry Kim.

#digital marketing #online marketing #search engine optimized (seo) articles #social media optimization #ppc #google #google ads #nidmindia #national institute of digital marketing #digital marketing institute

1 note · View note

lovesantoshblr · 4 years ago

Video

tumblr

Learn Most Advanced Digital Marketing course at NIDM BangaloreDynamic Digital Marketing Program50+ Modules | 3 lac worth tools | 2 years support | 11 yrs Excellence| Live Projects | 10+ Certifications | 100% Placement | InternshipsIndia’s Leading Digital Marketing Institute in Bangalore, We have trained more than 20,000+ Students, NIDM INDIA Bangalore-Learn from the Best.

National Institute of Digital Marketing

1 note · View note

lovesantoshblr · 4 years ago

Conversation

DIGITAL MARKETING

Learn Most Advanced Digital Marketing course at NIDM Bangalore

Dynamic Digital Marketing Program

50+ Modules | 3 lac worth tools | 2 years support | 11 yrs Excellence

| Live Projects | 10+ Certifications | 100% Placement | Internships

India’s Leading Digital Marketing Institute in Bangalore, We have trained more than 20,000+ Students, NIDM INDIA Bangalore-Learn from the Best.

National Institute of Digital Marketing

0 notes

lovesantoshblr · 4 years ago

Link

1 note · View note

lovesantoshblr · 4 years ago

Photo

0 notes

lovesantoshblr · 4 years ago

Text

13 of the Best Content Marketing Tips Ever

https://nidmdigitalmarketing.com/digital-marketing-institute-in-banglore/

Only publish your best material. Be consistent.

For more advice on how to stand out in an increasingly competitive crowd, check out this post on 11 of the biggest content marketing challenges and how to overcome them.

Evaluate the Success of Your Content with Data

Repurpose your Content

For more on how (and when) to repurpose your content, check out this blog post.

Digital marketing institute in Banglore | Digital Marketing Course in BTM, Bangalore | NIDM Digital Marketing Institutehttps://nidmdigitalmarketing.com/digital-marketing-institute-in-banglore/

Use your best headlines in PPC ads.

It would help if you considered repurposing the headlines that are most successful in your PPC campaigns. A headline that resonated strongly with readers will resonate strongly with potential buyers.

Recognize that not all content has to tell a story

This doesn't necessarily mean all content is storytelling or all content marketers are storytellers.

Do not be afraid to speak your mind, especially when others don't.

Digital marketing institute in Banglore | Digital Marketing Course in BTM, Bangalore | NIDM Digital Marketing Institutehttps://nidmdigitalmarketing.com/digital-marketing-institute-in-banglore/

Use Specific Keywords in Your Content

We don't live there, so we need to think about SEO.

Back-Up Your Arguments with Data

Read more about using data in your content in this blog post about marketing data and how to use statistics to make your content more convincing.

Make sure your content reflects the brand's voice.

The best way to refine and develop your brand's voice is through content marketing. Even large businesses can have trouble identifying and defining their brand voice, mainly with larger teams.

Digital marketing institute in banglore | Digital Marketing Course in BTM, Bangalore | NIDM Digital Marketing Institutehttps://nidmdigitalmarketing.com/digital-marketing-institute-in-banglore/

Do not copy other corporate blogs - look to the Indie Superstars instead.

This is a much more difficult task than you might think.

Continuously improve your writing skills.

Answer Complex Questions With Your Content

Do you want to be featured in the Featured Snippet? Read this post on position zero and the value of answering complex questions with your content.

Start Content Remarketing

https://nidmdigitalmarketing.com/digital-marketing-institute-in-banglore/

0 notes