lucahumanitedigitales

[lucahumanitedigitales]

Humanité Digitale Luca Querry Villaseca

#pp-2024 #pp-mid #pp-di #pp-dg

1: Shinigami Eyes. XR Stage.

Shinigami Eyes is a song and music video that uses a special technology that is very interesting and relates to Media Interaction design. The song and music video are interpreted by the singer and song writer Grimes. She is known for her cyberpunk and future forward like aesthetic and sound. 

The music video in question is Shinigami Eyes, directed by BRTHR and written by Grimes. The technology we are going to explore today is the XR stage, the music video was filmed and most importantly recorded in this XR stage. What is a XR stage? An XR stage is a cutting-edge production environment that combines extended reality (XR) technologies, such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), to create immersive, real-time digital environments for filming and live events. It typically features a large LED volume, motion tracking systems, and advanced software to blend physical and virtual elements seamlessly, enabling creative flexibility and reducing the need for traditional post-production processes. It is very interesting for producing extremely immersive content without or with little need for postproduction.  "All of the background effects were shot on an XR Stage, meaning there was little to no postproduction or CGI. All the special effects rendered in camera. It was very cool!"-Grimes. The XR stage is basically a filming set, but the key difference is that all around there are very high-quality LED screens and tracking systems for a camera to directly film.

Audi Matrix LED and OLED technology 

In such a competitive industry as the automobile industry, companies must have a comparative advantage in either price, design, or technologies. Audi has always been very innovative when it comes to the lighting systems of their cars. For example, in 2008 they produced the first production car in the world to boast all‑LED headlights, the Audi R8.

Today Audi has developed new technologies regarding headlights and taillights, we will be discussing Audi’s Matrix Digital LED and OLED technology. 

The Digital Matrix LED headlights, powered by DMD (digital micromirror device), use around one million micromirrors that tilt up to 5,000 times per second. These features include projecting off a dynamic carpet of light up to 50 meters ahead, and an orientation light, marking the vehicle’s position on the road. These innovations enhance the capabilities of the already impressive Matrix LED system, which offers anti-glare high beams, adaptive cornering lights, and tailored lighting for urban and highway driving.

Unlike traditional LED’s, OLED’s do not require reflectors or cooling systems, making them lighter and more energy efficient. The digitalized OLED taillights, offer customizable light signatures, dynamic animations, and proximity detection to warn other road users. Audi’s taillights have evolved into interactive displays, enabling communication with the car’s environment.

Looking ahead, Audi envisions headlights capable of projecting warnings, such as icy road symbols, onto the pavement, enhancing safety, interaction customizability. By combining efficiency, adaptability, and aesthetic appeal, Audi’s lighting innovations are setting new standards in design, personalization, and safety for modern vehicles.

ALWAYS ON MY MIND 

Daniel Felstead with Jenn Leung

Always on my mind is a media piece that falls in the category of graphic design.  The designers used Artificial Intelligence to take the body, face and voice of the famous American rapper Nicki Minaj to narrate a piece of media. This narration is a critic upon the society we live on. The central subject of this piece is that in january 2024, Neuralink implanted a brain chip in a quadriplegic man, enabling him to control devices with his thoughts. Elon Musk predicts “consensual telepathy” will replace language within a decade. Critics argue this undermines critical thinking, as language shapes complex ideas, and warn of ethical risks, including government surveillance and tech-driven control over human autonomy. This digital video takes place in a dystopian setting with supposed Nicki Minaj narrating the storyline over futuristic thriller-like music.

While the narration is happening, but also other videos of different backgrounds appear, like TikTok post, Twitch streams clips and a lot of varied media concerning social media and showcasing the uselessness of this type of media. For example, when the narrator says that the man in question can move the cursor on a computer, they only mention can he now play video games, as this is the only thing it was made for and the most important. Moreover, it is very impressive how with the help of Artificial Intelligence the designers use Nicki Minaj’s voice to narrate the story knowing that she was never involved in the story and is just a recognizable voice and persona for the new generations.