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blog post 12

Primitive Skateboarding utilizes various social media platforms to engage with its target audience and strengthen its brand presence. While specific information about the brand's social media presence beyond my knowledge cutoff in September 2021 is not available, I can provide a general assessment based on industry practices.

1. Website: Primitive Skateboarding likely maintains an official website as a central hub for its brand information, product catalog, and e-commerce functionality. The website serves as a platform to provide detailed product descriptions, showcase collaborations and team riders, and offer an online shopping experience.

2. Social Media Tools: The brand may have a presence on popular social media platforms such as Facebook, Instagram, Twitter, YouTube, and Snapchat. These platforms allow Primitive Skateboarding to share engaging content, connect with its audience, promote new products, and foster a sense of community among skateboarders.

Advertising Efforts:

1. Online Advertising: Primitive Skateboarding may employ online advertising tools such as display ads, sponsored content, and influencer collaborations on social media platforms and relevant skateboarding websites to target its audience effectively.

2. Print Advertising: The brand might utilize print advertising in skateboarding magazines or other relevant publications to reach skateboarders who prefer traditional media channels.

3. Out-of-Home Advertising: Primitive Skateboarding may employ out-of-home advertising strategies like billboards in skateboarding hotspots or on transportation routes commonly used by skateboarders. This can enhance brand visibility and target the desired audience.

Sales Promotions:

Details regarding specific sales promotions for Primitive Skateboarding products are not available beyond my knowledge cutoff. However, the brand might run various promotional campaigns to attract customers, such as limited-time discounts, bundle deals, or special offers. These promotions could be communicated through social media, the brand's website, or collaborations with retailers.

Personal Selling:

Primitive Skateboarding may utilize personal selling techniques at various touchpoints, including interactions at its own stores or trade shows. Personal selling can enhance customer engagement, provide product knowledge, and create personalized experiences. The effectiveness of personal selling would depend on the brand's sales team and their ability to connect with customers and provide value-added assistance.

APA Style Citations:

1. Belch, G. E., & Belch, M. A. (2020). Advertising and Promotion: An Integrated Marketing Communications Perspective (12th ed.). McGraw-Hill Education.

2. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

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blog post 11

Primitive Skateboarding employs a distribution strategy that combines elements of intensive distribution and selective distribution. While specific details regarding the brand's distribution partners and channels are not readily available, I can provide a general assessment based on industry practices.

1. Intensive Distribution: Primitive Skateboarding likely utilizes intensive distribution to ensure broad market coverage and availability of its products. This involves making its products available through a wide range of retailers and channels, such as skate shops, specialty stores, and online platforms. Intensive distribution helps reach a larger customer base and increases brand visibility.

2. Selective Distribution: The brand may also employ selective distribution by carefully choosing specific retail partners that align with its target market and brand image. This approach ensures that the products are available in reputable and appropriate outlets that cater to the skateboarding community.

3. Retail Strategy: Primitive Skateboarding may adopt a multi-channel retail strategy, leveraging both its own stores and third-party retailers to distribute its products. The brand might operate its own flagship stores or online store to provide a direct purchasing experience for customers, showcasing the full range of products and maintaining control over the brand experience.

4. Specialty Retailers: Primitive Skateboarding likely partners with specialty retailers such as skate shops that have expertise in the skateboarding industry and cater to the specific needs and preferences of skateboarders. These retailers can provide knowledgeable staff, a dedicated customer base, and an immersive shopping experience.

5. Online Platforms: The brand may utilize e-commerce platforms and its own website to sell products directly to customers. This allows for wider reach, convenience, and accessibility, catering to customers who prefer online shopping.

APA Style Citations:

1. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

2. Kotler, P., Keller, K. L., Ang, S. H., Leong, S. M., & Tan, C. T. (2019). Marketing Management: An Asian Perspective (7th ed.). Pearson

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blog post 10

One trend in the marketplace that poses both a threat and an opportunity for Primitive Skateboarding is the growing demand for sustainable and eco-friendly products. Skateboarding brands are increasingly incorporating sustainability practices into their operations to meet consumer expectations and address environmental concerns. This trend presents both challenges and opportunities for Primitive Skateboarding.

In response to this trend, Primitive Skateboarding can adopt the following strategies:

1. Sustainable Sourcing: The brand can explore using environmentally friendly materials, such as recycled or organic fabrics, in its apparel and accessories. This would appeal to environmentally conscious consumers and align with the sustainability trend.

2. Eco-friendly Packaging: Primitive Skateboarding can consider implementing sustainable packaging solutions, such as using recycled or biodegradable materials, to reduce its environmental footprint and enhance its eco-friendly image.

3. Communication and Education: The brand can educate its customers about its sustainability initiatives, emphasizing its commitment to responsible manufacturing practices and environmental conservation. This can help build trust and loyalty among environmentally conscious consumers.

Primitive Skateboarding employs various pricing strategies to position its products in the market:

1. Premium Pricing: The brand utilizes premium pricing to position itself as a high-quality skateboarding brand, emphasizing the value and exclusivity of its products.

2. Skimming Pricing: Primitive Skateboarding may adopt skimming pricing for its limited-edition or collaborative products, initially setting higher prices to capitalize on the enthusiasm and willingness to pay among dedicated skateboarders and collectors.

3. Psychological Pricing: The brand may employ psychological pricing techniques, such as setting prices just below whole numbers or offering bundle deals, to create a perception of value and affordability.

4. Price Differentiation: Primitive Skateboarding may offer different pricing tiers for its products, providing options for customers with varying budgets. For example, the brand may have premium-priced signature products endorsed by professional skateboarders, as well as more affordable entry-level options.

5. Value-Based Pricing: Primitive Skateboarding may consider value-based pricing by aligning its prices with the perceived value that customers place on its unique designs, collaborations, and brand image.

APA Style Citations:

1. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

2. Kotler, P., Keller, K. L., Ang, S. H., Leong, S. M., & Tan, C. T. (2019). Marketing Management: An Asian Perspective (7th ed.). Pearson.

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blog post 9

Primitive Skateboarding primarily offers products related to skateboarding, such as skateboarding equipment, apparel, and accessories. However, it is important to note that brands often provide associated services to enhance the overall customer experience. While specific information about Primitive Skateboarding's services is not readily available beyond my knowledge cutoff in September 2021, I can provide a general understanding based on industry practices.

1. Customer Service: Primitive Skateboarding likely offers customer service via various channels, including online platforms, to assist customers with inquiries, product support, and issue resolution. Effective customer service can enhance customer satisfaction and loyalty.

2. Online Communities and Engagement: Primitive Skateboarding may foster online communities and engage with customers through social media platforms, forums, or online skateboarding communities. These platforms can provide a space for customers to connect, share their experiences, and receive brand-related updates.

3. Product Information and Resources: The brand may offer detailed product information, including specifications, usage guidelines, and maintenance instructions. Additionally, Primitive Skateboarding might provide educational resources such as tutorial videos, skateboarding tips, and guides to enhance customer knowledge and skill development.

4. Collaboration and Sponsorship: Primitive Skateboarding may engage in collaborations with professional skateboarders, artists, or other brands to create exclusive products, events, or promotional campaigns. These collaborations can add value to the brand and provide unique experiences to customers.

5. Warranty and After-Sales Support: Primitive Skateboarding likely provides warranty coverage for its products and offers after-sales support, such as repairs or replacements in case of manufacturing defects or issues. This ensures customers have a positive experience and maintain trust in the brand.

APA Style Citations:

1. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

2. Keller, K. L., & Kotler, P. (2016). Marketing Management (15th ed.). Pearson.

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Blog post 8

Primitive Skateboarding can be described using the following terms from the branding chapter:

1. Brand Identity: Primitive Skateboarding has developed a distinct brand identity characterized by its connection to skateboarding culture, authentic street style, and collaborations with professional skateboarders and artists.

2. Brand Personality: The brand exudes a personality that reflects adventure, rebellion, and creativity, aligning with the attitudes and values of the skateboarding community.

3. Brand Image: Primitive Skateboarding has established a strong and positive brand image within the skateboarding industry, known for its high-quality products, stylish designs, and commitment to customer satisfaction.

4. Brand Positioning: The brand positions itself as a premium skateboarding brand that caters to skateboarders seeking quality gear and apparel that reflect their individuality and passion for the sport.

5. Brand Equity: Primitive Skateboarding has built brand equity through its strong presence in the skateboarding market, customer loyalty, and recognition within the skateboarding community.

Regarding the product mix, Primitive Skateboarding offers multiple lines within its product portfolio. The brand's product mix includes a diverse range of skateboarding equipment such as decks, trucks, wheels, and bearings, as well as apparel and accessories including t-shirts, hoodies, hats, and footwear. These product lines cater to the various needs and preferences of skateboarders, allowing the brand to have a comprehensive offering in the skateboarding market.

APA Style Citations:

1. Keller, K. L., & Kotler, P. (2016). Marketing Management (15th ed.). Pearson.

2. Aaker, D. A., & Joachimsthaler, E. (2000). Brand Leadership: Building Assets in an Information Economy. Free Press.

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blog post 7

The packaging of Primitive Skateboarding products plays a crucial role in capturing the attention of customers and conveying the brand's identity. While I can't provide specific images, I can describe the elements that often make skateboarding packaging special:

1. Graphic Design: Primitive Skateboarding packaging typically features visually striking graphic designs that reflect the brand's aesthetic and appeal to skateboarders. Bold colors, unique illustrations, and attention-grabbing typography are commonly used to create an eye-catching package.

2. Branding: The packaging prominently displays the Primitive Skateboarding logo and brand name, reinforcing brand recognition and establishing a consistent visual identity. The logo may incorporate elements such as skateboards, street art-inspired imagery, or other symbols associated with skateboarding culture.

3. Product Visibility: The packaging is designed to showcase the product, allowing customers to see and assess its quality and design before purchase. Transparent windows or cut-outs may be incorporated into the packaging to provide a glimpse of the actual product.

4. Sustainability: In line with growing environmental concerns, Primitive Skateboarding may opt for packaging materials that prioritize sustainability. This can include the use of recyclable materials, minimalistic packaging, or eco-friendly printing methods.

5. Protection and Practicality: Skateboarding products often require durable packaging to protect them during shipping and handling. The packaging may include features such as sturdy boxes, padding, or shrink wrap to ensure the product arrives in optimal condition.

Regarding potential additions or changes to the packaging, it is important to consider customer preferences, industry trends, and sustainability initiatives. It may be beneficial for Primitive Skateboarding to continually evaluate packaging designs and materials to align with evolving customer expectations and environmental considerations.Please note that the above description of packaging features is based on general industry knowledge and may not reflect specific details of Primitive Skateboarding's packaging. To obtain accurate and up-to-date information on Primitive Skateboarding's packaging and potential improvements, it is recommended to refer to official sources or contact the company directly.

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blog post 6

Key Competitors:

1. Vans (VF Corporation): Vans is a well-established skateboarding brand that offers a wide range of skateboarding footwear, apparel, and accessories. It has a strong presence in the skateboarding market and appeals to a similar target audience as Primitive Skateboarding.

2. Element Skateboards (Element Skateboards Inc.): Element Skateboards is known for its commitment to sustainability and eco-friendly practices. The brand offers skateboarding decks, apparel, and accessories, targeting environmentally conscious skateboarders.

3. Santa Cruz Skateboards: Santa Cruz Skateboards is a renowned brand in the skateboarding industry, offering a diverse range of products such as skateboarding decks, wheels, and apparel. It has a loyal customer base and a history of innovation in skateboard design.

4. Palace Skateboards: Palace Skateboards is a UK-based brand known for its unique aesthetic and collaborations with artists and designers. It has gained popularity among skateboarding enthusiasts for its distinctive style and limited-edition releases.

Brand Position:

Primitive Skateboarding holds a strong position in the skateboarding market as an influential and respected brand. While the exact market position may vary, Primitive is known for its authenticity, high-quality products, and collaborations with professional skateboarders. It has carved out a niche within the skateboarding community and appeals to a dedicated customer base.

Market Share:

Estimating the exact market share of Primitive Skateboarding without access to current data is challenging. However, it is reasonable to assume that Primitive has gained a notable market share based on its successful brand positioning, customer loyalty, and recognition within the skateboarding industry.

APA Style Citations:

1. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

2. Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer Behavior: Building Marketing Strategy (12th ed.). McGraw-Hill Education.

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Blog post 5

 Target Market 1: Young Skater Enthusiasts

Demographics:

1. Age: Primarily teenagers and young adults between the ages of 13 and 25.

2. Gender: Both male and female skateboarders.

3. Geographic Location: Urban and suburban areas with skateboarding infrastructure and communities.

4. Socioeconomic Status: Middle to upper-middle-class individuals with disposable income for recreational activities.

5. Education: Varied educational backgrounds, including high school students, college students, and young professionals.

Psychographics:

1. Lifestyle: Active and adventurous, seeking excitement and thrills through skateboarding.

2. Attitudes and Values: Embrace counterculture and individuality, value self-expression and creativity.

3. Personality Traits: Risk-takers, non-conformists, and passionate about skateboarding.

4. Interests: Engage in other extreme sports and activities, follow professional skateboarders and skateboarding events.

5. Social Media Usage: Active on social media platforms, following skateboarding influencers and brands.

Justification:

This target market of young skater enthusiasts is characterized by their passion for skateboarding and their active lifestyle. They seek products that not only meet their functional needs but also reflect their values of individuality and self-expression. They are often influenced by trends in the skateboarding community and look for brands that align with their interests and attitudes.

APA Style Citations:

1. Solomon, M. R., Dahl, D. W., White, K., & Zaichkowsky, J. L. (2014). Consumer Behavior: Buying, Having, and Being (10th ed.). Pearson Education.

2. Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer Behavior: Building Marketing Strategy (12th ed.). McGraw-Hill Education.

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Post 4 SWOT

SWOT Analysis for Primitive Skateboarding:

Strengths:

- Authentic connection to skateboarding culture

- Strong emphasis on customer satisfaction

- High-quality and durable products

- Collaboration with renowned skateboarders and artists

- Strong social media presence and engagement

Weaknesses:

- Limited global market penetration

- Relatively high price points compared to some competitors

- Dependency on the popularity of skateboarding as a sport

Opportunities:

- Expansion into new geographical markets

- Introduction of innovative skateboarding products and technologies

- Diversification of product offerings to cater to a broader customer base

- Increased online sales and e-commerce growth

- Leveraging collaborations with influential personalities and brands

Threats:

- Intense competition from established and emerging skateboarding brands

- Economic downturn impacting consumer spending on recreational activities

- Counterfeit products affecting brand reputation and sales

- Shifting consumer preferences and trends in the skateboarding industry

- Potential disruptions in the supply chain affecting production and distribution

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Blog Post 3 Strategy

Determining the key differentiator and sustainable competitive advantage of a brand like Primitive Skateboarding requires access to detailed information about its business strategy, market positioning, and competitive landscape, which may not be available beyond my knowledge cutoff in September 2021. However, I can provide a general analysis based on common factors that contribute to a brand's competitive advantage.

1. Product Differentiation:

One potential key differentiator for Primitive Skateboarding could be its product design and quality. If the brand focuses on creating unique, visually appealing designs and maintains a reputation for producing durable and high-performance skateboarding equipment, it can set itself apart from competitors and attract a dedicated customer base.

2. Customer Focus:

Another possible differentiator for Primitive could be its strong emphasis on customer satisfaction. By actively engaging with customers, seeking their feedback, and addressing their needs and preferences, Primitive can build long-term customer loyalty and differentiate itself from brands that prioritize price or other factors.

3. Distribution Strategy:

Effective distribution can also be a significant differentiator for a brand. If Primitive Skateboarding has established a robust distribution network, ensuring its products are easily accessible to its target market, it can gain an advantage over competitors with limited distribution reach.

Regarding sustainable competitive advantage, it is challenging to determine without access to current data and a comprehensive analysis of the market dynamics. Sustainable competitive advantage typically stems from a combination of factors, such as:a. Customer: Building strong customer relationships, loyalty, and satisfaction.b. Location: Establishing a strategic presence in key markets or regions.c. Operational: Implementing efficient processes, supply chain management, and cost-effective operations. d. Product: Offering unique features, superior quality, or innovative solutions.

Without specific information on Primitive Skateboarding's current business practices and market performance, it is difficult to definitively identify its sustainable competitive advantage. To gain a deeper understanding, it is advisable to consult up-to-date market research, industry reports, or official statements from the company.

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blog post 2: Brand

Primitive Skateboarding is a prominent skateboarding brand that offers a wide range of products and services tailored to skateboarders. Founded in 2008 by professional skateboarder Paul Rodriguez, Primitive has gained recognition for its authentic connection to skateboarding culture and its commitment to producing high-quality skateboarding gear and apparel.

The company's product line includes skateboarding decks, trucks, wheels, bearings, grip tape, and various accessories. Primitive also offers a diverse range of apparel such as t-shirts, hoodies, jackets, hats, and footwear, all designed with a focus on style and functionality. Its revenue is 12.2 million and they make annually 710,000k. As of September 2021, Primitive Skateboarding is a privately held company, and its corporate headquarters are located in Los Angeles, California. Regarding Primitive Skateboarding's mission statement, However, based on the brand's core values and reputation, it can be inferred that Primitive's mission revolves around delivering high-quality, authentic, and stylish products that enhance the skateboarding experience for its customers. The mission statement likely emphasizes the brand's commitment to the skateboarding community, inclusivity, and fostering a sense of belonging.

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Blog post 1 -Primitive Skateboarding

Primitive Skateboarding: A Customer-Centric Approach and Target Market Analysis in where highly competitive world of skateboarding brands, Primitive Skateboarding has emerged as a significant player by adopting a customer-centric approach and effectively targeting its market audience. By prioritizing customer satisfaction and understanding its target market, Primitive has successfully carved out a niche for itself. This article explores how Primitive Skateboarding utilizes customer satisfaction and appeals to its market audience, enabling it to thrive in the skateboarding industry.

Customer Satisfaction as a Pillar of Success-Primitive Skateboarding recognizes that customer satisfaction is a crucial factor in building a successful brand. Understanding this, the company places a strong emphasis on producing high-quality skateboarding products that meet the needs and preferences of its customers. Primitive actively engages with its customer base through various channels, such as social media platforms, customer support, and community events.By consistently delivering exceptional products, Primitive ensures that customers remain satisfied with their purchases. The brand actively seeks customer feedback, valuing their opinions and using them to improve their product offerings. This iterative process not only strengthens the brand-customer relationship but also fosters loyalty and trust among customers.

Primitive Skateboarding understands that customer satisfaction extends beyond the products themselves. The brand goes the extra mile to provide excellent customer service, promptly addressing any concerns or issues that arise. This dedication to customer support helps build a positive brand image and fosters long-term customer loyalty.

Target Market Analysis -Primitive Skateboarding has successfully identified and catered to its target market, primarily consisting of young skateboarders who value authenticity, quality, and style. By understanding the preferences, lifestyles, and aspirations of this demographic, Primitive effectively positions its brand to resonate with its target audience.

Authenticity: Primitive Skateboarding prides itself on its authentic roots and genuine connection to skateboarding culture. The brand aligns itself with professional skateboarders, sponsoring them and featuring their signature products. This association with renowned skateboarders enhances the brand's credibility and appeal among skateboarding enthusiasts, who admire and aspire to emulate their idols.

Quality and Durability: Skateboarding is a physically demanding sport, and skateboarders seek durable equipment that can withstand rigorous use. Primitive addresses this need by producing high-quality skateboarding decks, trucks, wheels, and apparel. By maintaining stringent quality control measures, Primitive ensures that its products deliver optimal performance, making it a preferred choice among skateboarders.

Style and Design: Primitive recognizes the significance of style and design in the skateboarding community. The brand collaborates with renowned artists and designers to create visually appealing graphics and unique aesthetics for its products. This emphasis on style and design allows Primitive to stand out from competitors and attract customers seeking both functionality and individuality.

Inclusivity and Diversity: Primitive Skateboarding embraces the diversity within the skateboarding community and strives to be inclusive. The brand promotes skateboarding as a sport for everyone, regardless of gender, race, or background. This inclusive approach resonates with a wide range of individuals, expanding the brand's market audience and fostering a sense of belonging among customers.Primitive Skateboarding's customer-centric approach and deep understanding of its target market have been instrumental in its success. By prioritizing customer satisfaction, the brand has cultivated strong relationships with its customers, ensuring their loyalty and trust. Additionally, by effectively targeting the preferences and aspirations of young skateboarders, Primitive has established itself as a prominent player in the skateboarding industry. Through its authenticity, quality, style, and inclusivity, Primitive Skateboarding continues to captivate and cater to its market audience, solidifying its position as a leading skateboarding brand.