lukmapache-49 - Tumblr blog

lukmapache-49 · 4 hours ago

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Hi I'm that person who made the original post about "no doesn mean no" when a small bit of the mr beast company document was leaked, well, now we have the full document (thanks rosanna) so I'm going to go over it. Please note I am not a lawyer or a business man, I'm in college for psychology, so I might misunderstand some things or make the wrong conclusion. However, if this is a document made for the average mr. beast employee, if I cannot understand it properly, then im sure some employees also struggled

First of all, the opening paragraph. Like I get it's supposed to be like, to put people at ease, but

This is so strange? Like, first of all, this is your EMPLOYEE MANUAL, you should have run it through like, a spell check? Or had someone edit it? This is already incredibly unprofessional. Also the promising of a thousand dollars if you pass a quiz on it? It's bizarre and I'd love to see if it's an actual quiz.

Jimmy, hun, please god get an editor for this you're already trying my patience.

YOU SHOULD, you genuinely should, while interconnected these are all COMPLETELY different jobs, if you think you could write a separate manual for each branch you SHOULD

I'm sure I'm about to get an answer but what the fuck is the best YOUTUBE video then? If it's not comedy, its not production, its not quality, its not look, then what the hell is left? (monetization, it's monetization)

First of all, Jimmy, why are you using internet lingo in this, it's not a text message, this is not a place for, idc, and lol, and not capitalizing your headers correctly??? Also like I said, he's chasing trends for monetization, and also he's just wrong, there are plenty of hollywood level shows and the like on youtube. You fully admit you do not care about trends and actively rush things?

This is just fucked??? Like of COURSE IT MATTERS??? Results based company is bullshit, your employees that worked for five weeks and failed aren't "lesser" then James, it's a structural failure! They still worked for HOURS to try and succeed?? That shows merit and loyalty??? What the fuck???

Rosanna covers this one in her video but it's worth restating that this is FUCKED??? It's clear overwork "your job is your family" culture. Especially the use of the word obsessive? If you do not OBSESS over your work, you are considered poisonous. NO WONDER we have so many reports of employees doing things they feel is dangerous or unsafe, if they don't they're considered POISON to the company.

The formatting in this doc continues to fucking kill me, what are you DOING man GET AN EDITOR

This feels like such an easy fix of just...make the thumbnail after the fact? Or only make a rough draft of one first? Like if production makes a red bouncy castle instead of a yellow one, that feels like an easy fix to the thumbnail OR a communication error, and again, that's on management

A lot of the next stuff is like analytics stuff that for the most part I can't really speak on as someone who does not do any of this stuff. There are a few things though

Which like???? what??? a lull??? what do you mean "watching a video without even realizing they are watching a video??" That doesn't scream good or even mediocre content to me. If I'm actively tuning out as I watch a video, that's bad. Especially because there have been plenty of times I've been like half way through a video i go "hey this sucks actually" and click off. They actively want their audience to not be paying attention to the video so it runs all the way through, that's kinda pathetic.

I don't actually know if this is common or not in this industry, but as an outsider this seems INCREDIBLY micromanaging to me, to an immense degree.

Jimmy why are you putting swears in your employee manual?? sir??? and also something about this whole thing icks me out, I don't quite have the words but the whole emphasis on "im different im special no one else can be me" just reeks of something kind of manipulative

Why is production changing so much Jimmy??? Infinite growth is the mindset of a cancer cell Jimmy! This is incredibly unstable working conditions! Also again with the word obsession, if you take time out of your own day on your own time to watch hulu, that's seen as not being obsessed enough for the company. This is nonsensical!

Again, this is INSANELY micromanaging, and also so fucking unhinged??? "God himself couldn't stop you from making this video on time" is NOT a healthy work mindset, things HAPPEN!!!

In this segment he's actually talking normal things but I did just want to highlight his use of "freaken" who the hell puts that in an EMPLOYEE MANUEL

Again with the micromanaging, and the immense pressure on employees for problems OTHER people do. While he's not fully wrong that you should be in more contact with the contractor then the example, this is too much in the other direction. How much time in the day does he think people have?!

My kingdom for a fucking paragraph break dude, my fucking eyes. Also this is a lot of "im so great and do everything and you should do more for me and if i dont know something that's your fault" for something titled "I am not always right"

I'm getting lazy with my highlighting, but again, the micromanaging? If you're SOOO busy, the first question should be the ideal? it's quick and makes a quick decision, while the second one meanders and meanders

Again, Jimmy is pushing blame for HIS mistakes on OTHER PEOPLE. For again, a section called "i am not always right" hes taking NO accountability for that and just making the SAME excuses he's berating in other places.

I can't even tell what he means here AN EDITOR JIMMY

Autism Hell tm, PLEASE email me so I can DOUBLE CHECK IT, things in writing are SO useful

Again the language towards "C-Players" which as mr beast has said, are the people who y'know, are NORMAL employees who DON'T live and breathe this company

Okay first of all, a Lamborghini is like 300k so that's already A REALLY hard task, and i sure hope don't usually put typos in the tasks. SECOND of all the fact he thinks its okay to go "hey if the studio is literally on fire around you and you stop working to get the Lamborghini, you're not doing good enough" even if he claims it as a joke is NOT OKAY what the FUCK

We've covered this before, but to reiterate this segment is named after a sexual assault reference when it could have been named ANYTHING ELSE and harasses employees and pressures them to break rules, don't do that.

I'm not an editor, so maybe this is normal, but as someone from the outside it seems strange to put this much emphasis on dividing focus between so many videos at once.

Jimmy, hun, are you paying extra for this? Because if I'm an editor and you want me FILMING stuff then i want to be paid more for doing TWO jobs and I probably still wont be as skilled a TRAINED CAMERA MAN

First of all now THAT'S a type, consteatants. Also the fact they are aware that leaving contestants out in the sun is bad, why are you not doing MORE TO STOP IT BEYOND "hey maybe giving them three hours of heatstroke is bad, try only two next time"

Don't we love favoritism, more shitty unprofessional writings, and a completely unstable work environment?

If your people have to pull all nighters period something is wrong, and if something happens to an employees car that could have seriously hurt someone, i sure hope you care more then just "LOL FUNNY" Who's picking up the broken glass? Who's reimbursing the car owner? That one meme of "your first care should be commitment to the bit" is a MEME jimmy, it's not ACTUAL ADVICE

Ah shit I hit image limit, well, you've seen enough screenshots to know these are screenshots, we're almost done I'll put them in as quotes

"Let’s say you are tasked with finding us a castle to live in for 50 hours and while doing research you find a castle and a number to call for the owner. So you do call, and he answers. Only problem is he says he quit the castle renting business to pursue his dream of building a 100 foot tall lego catapult. You can obviously tell where i’m going with this. Ideally you’d recognize that’s badass as fuck and try to convince him to let us use it when we do find a castle. This is a bad example because it’s so obvious but if you’re doing your job right you will be doing an absurd amounts of calls and data collecting. While trying to complete your prios and prepare for the video you should always be on the lookout for new things you can bring to your creative team to inspire them. Because just like me, they don’t know what they don’t know and you can’t just say “i’m in production and i’m not very creative” because that’s literally the equivalent of saying I suck at what I do. You also need to apply this same mindset when problem solving because many people lose sight of this stuff when in the weeds. If a problem appears, always always always ask yourself if your new plan is whats best for creative, not just the easiest bandaid."

First of all it's really funny seeing all the red lines pop up, second of all this insistent blurring of everyone's job seems so strange? Again maybe this is normal, but it really feels like Jimmy wants everyone working every job, instead on focusing on what they are actually hired to do.

"What is the goal of our content?

To excite me. The goal of our content is to excite me. That may sound weird to some of you, especially if you’re new but to me it’s what’s most important. If I'm not excited to get in front of that camera and film the video, it’s just simply not going to happen."

That's fucking weirddddd, like I get that he's trying to be like "im authentic" but it always feels like a bad sign when the goal of a company is literally just "What amuses the boss" like...bad sign

"this is youtube and there are constraints. You know the video can’t be a minute so you’re obviously going to need a story to hold the viewers and there are rules to storytelling. Our audience is massive and because of that you have to be simple, for 50 million people to understand something it must be simple. Content can be anything but there is structure and rules that we must mold it into that I want to teach you about, because virality doesn’t just happen. Every frame of our videos will be seen by 10s of millions of people"

Gross

"I'd say the average MrBeast viewer is a teenage memer that likes video games."

Mr Beast is completely aware of his demographic and puts screen shots of it, he is very aware his stuff is aimed at kids, even when its about gambling or hiring people not around near minors

"I feel silly for having to write this but all the time I talk to 32 new people that have at most seen like 5 or 6 of our videos and it’s mind blowing that they don’t see a problem with that lol."

It's almost like your audience is teenage memer and that people who working here are not in fact, teenage memers.

"What you consume on social media, when you watch youtube, tv, the games you play, etc. are what I like to call your information diet.

How do you stay up to date on the latest memes? How do you know what’s going on with celebrities? What’s trending on youtube? What other creators are doing? What’s popping on tik tok? Your information diet. Consume things on a daily basis that help you write better content."

If my job as a creative writer had my boss tell me to have to see whats "popping on tik tok" as part of my job i'd quit also again, the micromanaging of someone's life as well pops up again, it's weirddd

"It’s okay for the boys to be childish

If talent wants to draw a dick on the white board in the video or do something stupid, let them. (assuming they know all the risks and arn’t missing context on why it’s not safe) People like when we are in our natural element of stupidity. Really do everything you can to empower the boys when filming and help them make content. Help them be idiots"

More favoritism

"If you’ve made it this far you are probably at least semi interested in this being your career. So I wanted to chat about it. Because if you're ambitious and want to dedicate your life to work, you picked the best company in America to do it at. I really don’t care to hoard a bunch of money and I deeply believe in rewarding the people that help this business get where it needs to be. But before I get into that, let’s talk about the future. As I write this we have 2 teams, that will grow to 4 in the next year. (and possibly 8 in the next 2 years but I can’t talk about that cause james will kill me haha). We need more leaders in the company. Weneed hard working, obsessive, coachable, intelligent, grinders that can step up and take some of these leadership spots over the next 2 years. Every single department has an opportunity for you to grow in and you’re in luck because we don’t do yearly reviews. We do whenever the fuck you want reviewes"

Lack of communication from management, and more emphasis on grinding and crunch culture, goodie, all while riddled with typos! God.

"I see a world where this company is worth billions and one day 10s of billions. And those of you that help build this will be rewarded. I want nothing more then for you to go all in, obsessive all day everyday, and become so god dam valuable this company can’t operate without you. And in return for becoming so valuable I hope to give you incredible experiences, a fun place to work, and of course, more money then you could ever dream of making at any other company."

I feel like I'm reading a fucking pyramid scheme document here, "youre so so valuable spend literally every minute of every day on this company haha" good GOD man

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