mahesh-narale

[mahesh-narale]

What Is Search Engine Optimization (SEO) And Why Is It Important

1. What is SEO?

SEO means Search engine optimization. It is a set of rules for optimizing  your website so that it can achieve higher rankings in search engines organic results.

It is a great way to increase the quality of a web site by making it user-friendly, faster and easier to navigate.

SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

2. Why is SEO important?

In today’s competitive market, SEO marketing is much more important than ever.

Search engines work for millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help you get targeted free traffic from search engines.

Search engine optimization is important because:

•       The majority of search engines users (more than 65%  – see graph below) are more likely to click on one of the top 5 suggestions in the search engine results pages (SERPS). To take advantage of this and obtain visitors to your web site or customers to your online store, your website needs to become visible in one of the top positions. •       SEO is not only regarding about search engines but good SEO practices improve the user experience and usability of a web site. •       Users trust search engines and having a presence in the top positions for the keywords the user is searching, growing the web site’s trust. •       SEO is good for the social publicity of your web site. People who search your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, or other social media platforms. •       SEO is important for the smooth running of a large website. Web sites with more than one author can good for SEO in a direct and indirect way. Their direct benefit is grow in search engine traffic and their indirect benefit is having a familiar framework (checklists) to use before publishing content on the website. •       SEO can put you top of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make extra sales.

3. What are the main stages of the Search Engine Optimization process?

As I mentioned above, SEO is not a static process but rather a framework with rules and processes. For simplicity though, SEO can be broken down into 3 main Types: Technical SEO: With technical SEO you can confirm that search engines can crawl and index your website with out any issues. On-Page SEO: Rules to apply on your site and content to make it search engine favorable. Off- Page SEO: Ways to promote your website or blog so that it can rank top in search results.

4. Technical SEO 

 The first step in the SEO process is called technical SEO. As the name suggest, technical SEO has nothing to do with the actual content of a website or with website promotion methods. It has to do with settings you require to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it another time. On the other hand, if you have problems with crawling and indexing, it can negatively impact on your rankings.

5. On-Page SEO 

The second stage is On-Page SEO. On-Page SEO has to do primarily with the content and other component found on a page.

Unlike technical and off-page SEO, the main focus of on-page SEO is to provide search engine crawlers enough signals so that they can understand the meaning and context of your content.

Remember that search engines don’t read a page like a human so they are looking for signals to check out what a page is all about.

It is at this period that you will deal with website structure, SEO keywords, title optimizations, headings, internal links, image SEO, structured data markup and other techniques that can send the proper signals to search engines.

If followed correctly, on-page SEO will also

exceed the usability and credibility of a website or blog.

consider that content optimization is part of on-page SEO but sometimes this is referred to as Content SEO.

6. Off-Page SEO

The third stage is Off-Page SEO.

Besides the changes you can do to your website (on-site SEO) so that it ranks higher in the SERP (Search Engine Result Page), the other way to improve your website’s ranking position is by using Off SEO Techniques

7. Why is off-page SEO important?

In general, when a user types a search query, search engine algorithms look into their index and try to search the best pages that can satisfy the intent of the user.

Pages that are good candidates appear to the first positions of the search results.

One of the factors to determine the position a webpage in the results, is the number of incoming links (backlinks).

backlinks are a signal of trust and depending from where the links are coming, they can greatly act on your ranking position.

If the links are coming from well-known and trusted sites, your ranking will be positively acted.

If they are paid links, links in article directories, link farms or a result of an exchange, your ranking will be negatively affected.

Getting links this way, is a violation of Google Guideline and most probably it will also result in a Google Penalty.

8. What can you do to get more links?

Good content will get you natural links which in turn will give you top rankings and traffic.

If you try to buy links or get them the easy way, you may have temporary  success and then see your website vanish from sight from the top pages after the next Google update.

[mahesh-narale]

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

1. What's the difference between digital marketing and traditional marketing, and why does it matter? 

Many small businesses struggle with deciding which type of marketing to do, because their budget will only stretch to one or the other, not both. The decisions that must be made are not easy: which type of marketing will give me the most bang for my buck? How do I know if my marketing is working? Who should I trust with my marketing? Should I do it myself? The answers may surprise you. To simplify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

2.  Benefits of Traditional Marketing

You can easily reach your target local audience. For example, a radio ad might play in one location: your city or region. Or mailbox flyers will go to households in a select number of suburbs.

The materials can be kept. The audience can have a hard copy of materials of which they can read or browse through over and over again.

It's easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy.

Neuroscience seems to support the benefits of hard copy marketing. A study sponsored by Canada Post and performed by Canadian neuro-marketing firm TrueImpact compared the effects of paper marketing (direct mail pieces, in this case) with digital media (email and display ads).

The technologies used in this study were eye-tracking and high resolution EEG brain wave measurement. The three key metrics evaluated in the study were cognitive load (ease of understanding), motivation (persuasiveness), and attention (how long subjects looked at the content).

Direct mail was easier to process mentally and tested better for brand recall.  According to the report,

Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), suggesting that it is both easier to understand and more memorable. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).

3.  The Downside to Traditional Marketing

There is very little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.

Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these.

Results on this marketing strategy cannot easily be measured. Was the campaign successful?

4.  Benefits of Digital Marketing

You can target a local audience, but also an international one. Further, you can tailor a campaign to specific audience demographics, such as gender, location, age and interests. This means your campaign will be more effective.

Your audience can choose how they want to receive your content. While one person likes to read a blog post, another person likes to watch a YouTube video. Traditional marketing doesn't give the audience a choice. Most people hate receiving sales flyers in their mailbox or phone calls at inconvenient times on stuff that they have little interest in.  Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place.  Don’t underestimate the power of market segmentation and tailored marketing.

Interaction with your audience is possible with the use of social media networks. In fact, interaction is encouraged. Traditional marketing methods don't allow for audience interaction. You can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market.

Digital marketing is cost-efficient. Though some invest on paid ads online; however, the cost is still cheaper compared to traditional marketing.

Data and results are easily recorded. With Google Analytics and the insights tools offered by most social media channels, you can check on your campaigns at any time. Unlike traditional marketing methods, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results.

Level playing field:  Any business can compete with any competitor regardless of size with a solid digital marketing strategy.  Traditionally a smaller retailer would struggle to match the finesse of the fixtures and fittings of its larger competitors.  Online, a crisp well thought out site with a smooth customer journey and fantastic service is king – not size.

Real time results: you don’t have to wait weeks for a boost to your business like you would have to waiting for a fax or form to be returned.  You can see the numbers of visitors to your site and its subscribers increase, peak trading times, conversion rates and much more at the touch of a button.

Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities.  The same can be said for utilising social media channels and personalised email marketing.

Viral: how often do your sales flyers get passed around instantly by your customers and prospects?  Online, using social media share buttons on your website, email and social media channels enables your message to be shared incredibly quickly.  If you consider the average Facebook user has 190 friends of which an average of 12% see their liked posts – your one message has actually been seen by 15 new prospects. Now imagine a number of them also like and share your message and their friends do the same?  That's why high-quality content is so important.

5. which kind of marketing is better?

Well, we would recommend both. Obviously, we are passionate about digital marketing, because we know that it works. But we do use traditional marketing materials, too.

A 2009 study conducted by Bangor University and branding agency Millward Brown also used fMRI to study the different effects of paper and digital media.

Some of their key conclusions were:

·         Physical material is more “real” to the brain.  It has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks.

·         Physical material involves more emotional processing, which is important for memory and brand associations.

·         Physical materials produced more brain responses connected with internal feelings, suggesting greater “internalization” of the ads.

6. How We Use Both Digital & Traditional Marketing

Our traditional marketing methods support our digital marketing efforts. The two do not operate in exclusion from each other. But we only use hard copy marketing materials to further strengthen a relationship with a contact, referral partner or client. We don't invest in television or radio ads, for example, but we will give brochures to someone who is interested in our services.

Rather than taking an all or nothing approach, it appears that a multi-channel approach that leverages the unique benefits of paper with the convenience and accessibility of digital will perform best.

[mahesh-narale]

Adam Smith’s Biography

1. Who Was Adam Smith?

Adam Smith was an economist and philosopher who wrote what is considered the "bible of capitalism," The Wealth of Nations, in which he details the first system of political economy.

2.  Wealth of Nations

After toiling for nine years, in 1776 Smith published An Inquiry into the Nature and Causes of the Wealth of Nations (usually shortened to The Wealth of Nations), which is thought of as the first work dedicated to the study of political economy. Economics of the time were influence by the idea that a country’s wealth was best measured by its store of gold and silver. Smith proposed that a nation’s wealth should be judged not by this metric but by the total of its production and commerce today known as gross domestic product (GDP). He also explored theories of the division of labor, an idea dating back to Plato, through which specialization would lead to a qualitative increase in productivity.

3.  Adam Smith's Main Beliefs

Adam Smith’s ideas are a reflection on economics in light of the beginning of the Industrial Revolution, and he states that free-market economies (i.e., capitalist ones) are the most productive and advantageous to their societies. He goes on to argue for an economic system based on individual self-interest led by an “invisible hand,” which would achieve the greatest good for all.

In time, The Wealth of Nations won Smith a far-reaching reputation, and the work, considered a foundational work of classical economics, is one of the most powerful books ever written.

4. Professional Life

In 1748, Adam Smith began giving a series of public lectures at the University of Edinburgh. Through these lectures, in 1750 he met and became lifelong friends with Scottish philosopher and economist David Hume. This relationship led to Smith's appointment to the Glasgow University faculty in 1751.

5.  Books by Adam Smith

In 1759 Smith published The Theory of Moral Sentiments, a book whose main contention is that human morality depends on sympathy between the individual and other members of society. On the heels of the book, he became the tutor of the future Duke of Buccleuch (1763–1766) and traveled with him to France, where Smith met with other eminent thinkers of his day, such as Benjamin Franklin and French economist Turgot.

6. Early Years

While his exact date of birth isn’t known, Adam Smith’s baptism was recorded on June 5, 1723, in Kirkcaldy, Scotland. He attended the Burgh School, where he studied Latin, mathematics, history and writing. Smith entered the University of Glasgow when he was 14 and in 1740 went to Oxford.

7. Death

Death In 1787, Smith was named rector of the University of Glasgow, and he died just three years later, at the age of 67.

[mahesh-narale]

What Is Social Media Marketing? And it’s Advantages and Importance?

1. What Is Social Media Marketing?

media marketing refers to the process of gaining traffic or attention through social media sites.Social

2. How Are Search & Social Media Marketing Related?

Why would a search marketer — or a site about search engines — care about social media? The two are very closely interconnected.

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either inside a social media network or at a ‘mainstream’ search engine.

3. Social Media Marketing At Marketing Land

Marketing Land is the sister site to Search Engine Land that covers all facets of internet marketing, including these popular topics inside social media marketing:

Facebook

Instagram

Twitter

Pinterest

Linkedin

YouTube

4. What are the Advantages of social media marketing?

Below is few main benefits you can expect to gain the from use of social media for your brand. LYFE Marketing, A Social Media Management Company, drives results like these for our clients all the time. And your business can too. All you have to do is put the time and thought into it.

(1) Advanced Targeting - The exact audience that your business is targeting is on social media. You can find them based on what they are talking about and the data that is associated with their profiles. This is a huge advantage for brands with a niche or local market. Use social media as a way to find your customers and solve any wants or problems they may have. You will discover more tips on how to find your target audience.

(2) Direct Access to Customers - Social media authorize you to connect with your target market, prospects, and customers at any time. In fact, some platforms allow you to import your contacts into your account to connect with them. You can use this as a way to immediately inform your customers on current promotions, special offers, new products, and more. And best of all its free. This is a great way to up sale your current base.

(3) Brand Awareness – Social media authorize you to market your business to thousands of people around the world at any moment. There is no limit to the demographic, location, or type of consumer that your brand can touch. Every time someone shares one of your post, your reach grows larger. For example, if your tweet gets shared by 20 people who average 500 followers, then up to 10,000 people have the ability to see your post! Thats pretty good.

(4) Lower Advertising Cost – Let’s face it. It cost more to print flyers than to make a post on social media. There are Facebook ad campaigns that reach more people than billboards. YouTube, which is the second largest search engine in the world, can be more cost effective than network TV ads. Social media allows brands to be laser focused and spend less on advertising.

(5) Increase Relationship Capital – For the first time in history, brands have the opportunity to build relationships online through social media. For brands on social media, it means to build a bond within the market you are targeting. People tend to buy from brands they know and trust. You must first look to connect with your customers on a personal level and look to sell lasts.

5. why social media marketing is important for your business?

Social media is speedily becoming one of the most important aspects of digital marketing, which provides incredible advantages that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

(1) Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

(2) Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

(3) Engage with your customers

Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease. Moreover, communication and engagement with customers is one the ways to win their attention and convey them your brand message. Thus, your brand will reach more audience in real terms and gets itself established without any hassle.

(4) Improved brand loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of almost any business. Customer satisfaction and brand loyalty typically go hand in hand. It is essential to often engage with your customers and start developing a bond with them. Social media is not just limited to introducing your product, it is also a leading platform for promotional campaigns. A customer sees these platforms as service channels where they can directly communicate with the business. 

(5) Healthier customer satisfaction

Social media plays a vital role in networking and communication platform. With the help of these platforms, creating a voice for your company is important in improving the overall brand image. Customers appreciate the fact that when they post comments on your page, they receive a modified reply rather than a computerized message. A brand that values its customers, takes the time to compose a personal message, which is perceived naturally in a positive light.

(6) Marketplace awareness

One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness. It is also considered as the most valuable advantage of social media. By observing the activities on your profile, you can see customers’ interest and opinions that you might not know otherwise if you didn’t have a social media presence. As a complementary research tool, social media can help you get information and a better understanding of your industry. Once you get a large following, you can then use additional tools to examine other demographics of your consumers.

(7) More brand authority

For making your business more powerful, brand loyalty and customer satisfaction both play a major role, but it all comes down to communication. When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them. Once you get a few satisfied customers, who are vocal about their positive purchase experience, you can let the advertising be done for you by genuine customers who appreciated your product or service.

(8) Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

[mahesh-narale]

Disadvantages of Traditional Marketing

What is Traditional Marketing?

The term traditional is in itself a broad term which incorporates different types of advertising and marketing. Traditional marketing is very much important for the development of any business instead of the growth of new technology of online marketing

Mainly Traditional Marketing Fall Under Four Categories:

Print- This involves posting advertisements in magazine, newsletter, newspaper, brochure, and other printed materials that are used for distribution.

Direct Mail- The direct mail technique involves fliers, letters, brochures, postcards, catalogs, and other materials that are printed and mailed directly to the customers or targeted consumers.

Broadcast- Broadcasting involves advertisements shown on television and radio and other methods of advertising such as on-screen commercials in theatres.

Telemarketing- This includes people who do cold calling to targeted consumers over the phone to build up the rapport for growing of the business.

Disadvantages of Traditional Marketing

Although traditional marketing has been getting success in the past, there are some disadvantages of traditional marketing too due to the growing use of the internet in recent years. The beginning of the huge use of the internet, use of smartphones, iPods, tablets, and social networking sites, small businessmen are also able to advertise their products using websites and web pages through banners, social sites such as Facebook, WhatsApp, Twitter, podcasts. These cost less compared to traditional marketing.

Some of the disadvantages of traditional marketing are explained below:

1. Static text: In traditional marketing, static text is used for advertisement. For example, if you place an ad for your product in a newspaper and you run out of stock, then you cannot edit your ad, and there will be many unlucky customers, and in this method, you cannot interact with the customer. But in digital marketing, you can instantly update your page or site about the stock and let your customers know about the situation.

2. Lack of time to update message: In traditional marketing, you will not get time to respond to the changes you wish to make in the advertisement as compared to the new modern online marketing. In the traditional advertisement, you require to prepare your ad well in advance even though if you want to publish your ad in the daily newspaper. While by using the internet, small businessmen can simply change their ad in a few minutes.

3. Expensive compared to online marketing: For putting ads on newspapers, or distributing any flyer or pamphlet, you need to pay for it every time you plan for running a campaign. But in online marketing, for any changes in the website, you don’t require any additional costs. This can be done simply by the team who are working for sales of your product. Traditional marketing companies will charge you for each delivery of fliers and mailers, whereas in online marketing your ad is open to the entire World Wide Web.

4. Customized Marketing not possible: In traditional marketing, the particular customer cannot be targeted; the only specific market can be targeted. For example, in traditional marketing, an ad is created for young ladies of a new trend of purse or handbag. But in online marketing, you can look at what a viewer is looking for and thus recommends products of her choice.

5. Provide less information: In traditional marketing, it is tough to present complex pricing options and offers for the product. The print media does not have sufficient space to display all the different variations of the price and other offers, which might appeal to the buyers. In the case of online marketing, you can offer your customer with different options and appeal them to buy your product.

6. Conversion of traditional media to online marketing: In recent times, multiple traditional marketing methods such as newspaper, magazines are now going online so that people can read the news wherever they are as nowadays internet is also available to almost all of the population.

7. Ignorance of traditional methods: Most people tend to ignore or skip the advertisement more simply, such as they might not read the ad on the billboard or banner, change the channel of the television when the advertisement or commercial is shown, etc.

8. Forced on the consumer: Traditional marketing is mostly simulated on the customer, as it is a part of their daily life. This type of marketing has a less response rate.

[mahesh-narale]

Henri Fayol’s 14 Principles of Management

This article describe the administrative theory of the 14 Principles of Management by Henri Fayol in a practical way. After reading you will understand the basics of this solid management tool

Introduction

In the last century, organizations already had to allocate with management in practice. In the early 1900s, big organizations, such as production factories, had to be managed too. At the time there were hardly few (external) management tools, models and methods available. Thanks to scientists like Henri Fayol (1841-1925) the first substructure were laid for modern scientific management. These first concepts, also called principles of management are the primary factors for successful management. Henri Fayol explained this comprehensively and, as a result, he synthesized the 14 principles of management. Henri Fayol‘s principles of management and research were published in the book ‘General and Industrial Management’ (1916).

14 Principles of Management of Henri Fayol 14 principles of Management are statements that are based on a fundamental genuineness. These principles of management serve as a recommendation for decision-making and management actions. They are drawn up by means of observations and analyses of events that managers face in practice. Henri Fayol was able to integrate 14 principles of management after years of study.

1. Division of Work

In implementation, employees are specialized in different areas and they have different skills. Different levels of proficiency can be distinguished within the knowledge areas (from generalist to specialist). Personal and professional developments support this. According to Henri Fayol specialization boost efficiency of the workforce and increases productivity. In addition, the specialization of the workforce increases their perfection and speed. This management principle of the 14 principles of management is connected to both technical and managerial activities. 

 2. Authority and Responsibility

In order to get things done in an organization, management has the power to give orders to the employees. Of course with this power comes responsibility. According to Henri Fayol, the accompanying power or authority gives the management the right to give instruction to the subordinates. The responsibility can be traced back from performance and it is therefore compulsory to make agreements about this. In other words, authority and responsibility go jointly and they are two sides of the same coin.

3. Discipline

This third principle of the 14 principles of management is about compliance. It is often a part of the core usefulness of a mission and vision in the form of good conduct and respectful interactions. This management principle is important and is seen as the oil to make the engine of an organization run smoothly.

4. Unity of Command

The management principle ‘Unity of command’ means that an individual employee should received orders from one manager and that the employee is answerable to that manager. If tasks and related responsibilities are given to the employee by more than one manager, this may lead to confusion which may lead to possible conflicts for employees. By using this principle, the responsibility for mistakes can be established more simply.

5. Unity of Direction

This management principle of the 14 principles of management is all regarding focus and unity. All employees deliver the same activities that can be linked to the same purpose. All activities must be carried out by single group that forms a team. These activities must be described in a plan of activity. The manager is eventually responsible for this plan and he monitors the progress of the defined and planned activities. Focus areas are the efforts made by the employees and coordination.

6. Subordination of Individual Interest

There are always all types of interests in an organization. In order to have an organization function well, Henri Fayol designate that personal interests are subordinate to the interests of the organization (ethics). The primary focus is on the organizational Goal and not on those of the individual. This relate to all levels of the entire organization, including the managers.

7. Remuneration

Motivation and productivity are close to one another as far as the smooth running of an organization is worried. This management principle of the 14 principles of management argues that the remuneration should be adequate to keep employees motivated and productive. There are two types of remuneration namely non-monetary (a compliment, more responsibilities, credits) and monetary (compensation, bonus or other financial compensation). Ultimately, it is about rewarding the efforts that have been made.

8. The Degree of Centralization

Management and authority for decision-making process must be correctly balanced in an organization. This depends on the volume and size of an organization including its ranking.

Centralization implies the attentiveness of decision making authority at the top management (executive board). distributing of authorities for the decision-making process with lower levels (middle and lower management), is referred to as decentralization by Henri Fayol. Henri Fayol indicated that an organization should strive for a good stability in this.

9. Scalar Chain

Hierarchy presents itself in any given organization. This varies from Top management (executive board) to the lowest levels in the organization. Henri Fayol ’s “hierarchy” management principle states that there should be a clear line in the area of authority (from top to bottom and all managers at all levels). This can be seen as a type of management formation. Each employee can contact a manager or a superior in an emergency situation without challenging the ranking. Especially, when it concerns reports about calamities to the instant managers/superiors.

10. Order

According to this principle of the 14 principles of management, employees in an organization must have the right resources at their destruction so that they can function appropriately in an organization. In addition to social order (responsibility of the managers) the work environment must be secure, clean and well kept.

11. Equity

The management principle of equity often arises in the core values of an organization. According to Henri Fayol, employees must be treated kindly and fairly. Employees must be in the right place in the organization to do things right. Managers should supervise and monitor this task and they should treat employees fairly and impartially.

12. Stability of Tenure of Personnel

This management principle of the 14 principles of management represent deployment and managing of personnel and this should be in stable with the service that provided from the organization. Management strives to minimize employee is turnover and to have the right staff in the right place. Focus areas such as recurring change of position and sufficient development must be managed well.

13. Initiative

Henri Fayol argued that with this management principle employees should be authorizes to express new ideas. This inspired interest and involvement and creates added value for the company. Employee initiatives are a source of power for the organization according to Henri Fayol. This inspires the employees to be involved and interested.

14. Esprit de Corps

The management principle ‘esprit de corps’ of the 14 principles of management

stands for aspire for the involvement and unity of the employees. Managers are answerable for the development of morale in the workplace; individually and in the area of communication. Esprit de corps accord to the development of the culture and creates an atmosphere of mutual trust and understanding.

[mahesh-narale]

Who can Do Digital marketing, And Why you should Learn It?

What is Digital Marketing?

Digital Marketing means promoting companies product, services or brands using electronic devices through digital channels like Social media marketing, Affiliate marketing, Search engine etc.

The world is driven by the internet and it holds the key to new opportunities. Presently, the internet is like a magic wand that helps you to search out the relevant data regarding anything.

Whenever you search any product on the internet, you find many links stating the availability and information about the same. Due to same impetus and love for internet, Digital Marketing is becoming the thriving force to accommodate all the wants of digital advertisements and promotions. It is the most popular trends of these days and it won’t be wrong to learn digital marketing and be a part of the trend as well.

Digital Marketing is the large term used for marketing and promoting businesses on digital platforms majorly through the internet. It is the set of tools and marketing strategies that help marketers and businesses to promote their products, brands and generate sales. Whatever of any field or area, digital marketing can help to get desired results with just a few clicks. It really helps to woo your customers as per the trend and conduct engagement. The dependency on technology has completely altered the playing in the field so that companies have to tailor their style and strategies to reach and target the audiences. It has led to rise in the new way of marketing which is easy, accessible, and economical and result oriented in its own way.

Digital marketing is setting a standard in the marketing trends. Whether you are a marketer, businessman, students or housewife; engineer, college goer or mom, everyone should know and need to learn this revolutionary trend. Anyone can learn digital marketing. Let’s find out how is digital marketing a comprehensivel trend to learn and follow?

1. College Goers & Students:

Digital marketing is a nontechnical field and can be simply grasped by everyone. As college students on the urge to build their career, digital marketing can be one of the best available options for them. Digital Marketing is booming so as the high demanding for the professionally trained digital marketers. The companies are looking for the applicants who have buzz electronic advertising skills and can fill the void to expand the brand as per the digital trend. Choosing a career and pursuing digital marketing course can help them to obtain knowledge about marketing trends and help themselves to earn while studying simultaneously. On the second note, as companies are more inclining towards digitalization, there will be a demand for more than 18 lakhs digital jobs by 2020 which can give a huge benefit to students if they would start pursuing the same from now.

2. Entrepreneurs:

Since digital marketing operates on World Wide Web i.e. internet, it can help businesses to target and access huge audiences including international by geographical and people interest targeting. A well planned and productively targeted Digital Marketing strategies can reach the right customers at a much affordable price than any other traditional marketing methods. You can have full control over investing on online marketing campaigns with genuine personalization to your company website by your own. This will help you to understand the basic prerequisite for your business and achieve the sales target by understanding the digital concept at one go. Therefore pursuing digital marketing course can help entrepreneurs to give their businesses a huge impact and earn loyal customers at the same time.

3. MBA/ Engineers:

MBA and Engineering have already lost their charms in this decennium. MBA and Engineering candidates are now struggling to have the reputed career as per their qualifications. Digital Marketing holds big promise for MBA / BBA students and they are snapping up roles with a new gesture of marketing firms. MBAs have greater probable for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a requirement for success. On the other hand, engineers are also slaying in the same boat and looking for the innovative and challenging option to overcome their drift and take control of their career. Digital marketing is the new mint maker and the best part of it is that anyone who comes in contact with it is handed chunks of money. With lot of engineers produced every year. This should be a good reason why there should be many engineers in digital marketing.

4. Housewives/Moms:

With the more dependence on the Internet to earn money and grow a business, digital marketing can be the perfect choice for ladies who want to achieve something big. Digital marketing is a skill that you develop and can earn as per your own satisfaction. Flexibility is the major benefit in learning digital marketing, so no require to do 9 to 6 cane job. You can start your own move and grow it steadily through digital mediums. You can also just be a freelancer and work for lot of companies at your comfortable hours. With the increasing demand and flexibility, Digital Marketing is the only skill which is not a gender or education bias, from students to housewives, job seekers to businessmen; anyone can learn and enjoy the fruits of the latest marketing skill.

[mahesh-narale]

Why Choose a career in Digital Marketing?

1. What Is Digital Marketing?

Digital Marketing means promoting companies product, services or brands using electronic devices through digital channels like Social media marketing, Affiliate marketing, Search engine etc.

there are some general areas that a digital marketing professional will likely touch on during their training or career:

Video/audio production Interactive technology (such as AI) Mobile marketing Search engine optimization (SEO) Search engine marketing (SEM) Social media E-commerce Email marketing Marketing automation Content management and curation Web development Web design Copywriting and editing Analytics Business/marketing strategy It’s a good idea to think about obtaining training in at least one or two specialty areas, unless you’re in management, in which case you’ll probably require to know quite a bit about them all.

2. What skills are in demand?

The digital economy is embedded in each corner of our lives, and it’s definitely not going anywhere.

There’s a rigid budget going into digital marketing now as opposed to the traditional marketing. 92% of online activity begins with a search engine, and ensures the continued effectiveness of SEO as a upper marketing strategy  stretch about 82% of Americans make an online purchase at least once in a month. Anyone thinking about starting or leading a business require to have a basic understanding of digital marketing in order to convert customers.

There is many of room for people looking to enter the world of digital marketing and related careers. According to Smart Insights, few of the most in-demand skills for 2017 were digital advertising, content creation, content strategy, and social media, which is significant news for those who veer toward the creative, social and business end of the spectrum.

For those who are extra technically minded, there’s still numerous of demand and quite a high earning prospective for those who specialize in technology like SEO and SEM since this is what can be at the base of what drives profit in any business.

Content marketing is depend on traffic and anyone with the technical expertise to analyze these patterns is proceed to be a valuable asset, mainly as these kinds of jobs become more compound with the advent of AI.

3. Why choose a career in digital marketing?

Digital marketing is a career that has many of room for techs, creatives, and business people. There are so plenty avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to contemplate going into management.

This is a field that’s ever-changing and attractive; there’s always something new to learn. And if you work in an agency, you’ll regularly be working with different clients, which means you’ll probably never get bored.

Beyond this, there are a few more reasons to consider this career.

(1)There’s a Digital Skills Gap : There’s a growing demand for people with digital skills, especially for those in the middle-income group, specially soft skills, and according to this study, it’s more demand-able in the US. So, sticking with  continuing training in this field, even if you’re not a complete tech geek, is a good thing to bank on into the foreseeable future.

(2) Versatility : If you choose a career path or specialization in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.

(3) The Industry is Always Evolving : As the industry grows and changes, there’s always something new and fascinating to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a plenty of specialists working in a given agency, you’ll likely be working alongside professionals with a plenty of backgrounds, with everyone having to come together to build marketing strategies.

(4) Earnings : When a job is in demand, that means there’s more opportunity to negotiate payment whether you are working in-house or as a freelancer. So long as you “show” your work through the job find process, you’ll be able to bid higher and higher the more experience you get. According to the Creative Group, content writers early in their career will likely start at a salary of at least $45, 000 and a new SEO specialist will likely be earning about $50,000 to start.

(5) Be Creative : Not only is there plenty of opportunity for creatives to do their work in writing, design and also video and audio production, there’s also plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage customers.

(6) Train at Your Own Pace : You can start working on building this specific career now, from the comfort of your own home, and do it your way. Take online courses, build a blog or a website, work on your own social media, get some volunteer or freelance work, and you’re on your way to build a solid portfolio from the comfort of your home. For most strength, there’s no need to invest thousands of hours and dollars sitting around in a classroom—you can really build your skills and get training in a way that suits your lifestyle.

(7) Work with Different People Every Day : You’re regularly going to find something new to do in this field - and have someone new to talk to. Whether it’s a replacement client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interesting in working with people will act within the social and business finish of this career. And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work.

4. What types of people excel in this field?

All types of people can follow a career that touches on marketing; it depends on what your interests are. Having an exceptionally technical background isn’t usually necessary, though if you do know a thing or two about web design or coding, you’re probably going to be leading to the competition.

Because this is such a dynamic field that requires ongoing learning, you pretty much need to be a self-starter—that is, willing to teach yourself new skills and technology on an ongoing basis. To this end, you’ll need to be a creative problem-solver. If you are curious, innovative, proactive, a natural leader, adaptable, creative, and have a good business sense; you’ll likely do well in most areas in this field.

[mahesh-narale]

10.  AB de Villiers

AB de Villiers is one of the finest and fittest players in the world currently. He is in his early days of earning and yet his worth is $16 million. He is the player of the South African team.

9.  Chris Gayle

The very fun loving and powerful player of the West Indies is one of the richest players in the world. Gayle has a worth $18 million. Chris Gayle is very chilled out and yet a very thoughtful player. He is a scoring machine.

8. Michael Clark

Michael Clark is a boon to the global cricket scene. He is a gem of a player. Michael Clark is An Australian cricketer, born on 2nd April 1981. He is among-st the foremost sensible and intelligent players of the globe. His current worth is $18 million.

7.  Gautam Gambhir

Gautam Gambhir the opening Indian batsman, was born on 14 October 1981. He is a high potential player the globe has. He is famously known for his calm nature. He has been a consistent player and has been playing amazingly. He has contributed a lot to Indian cricket. He is one of the top grade players of the current times. He is a polished and sharp player. Gambhirs worth is $24 million.

6. Shahid Afridi

The Pakistani batsman is a Terror to all the bowlers all over the world. Afridi is considered to be one of the most dangerous batsmen in the world as well. His worth is $35 million. He is one of the great players of all time.

5.  Shane Watson

The world illustrious player Shane Watson was born on the seventeenth of June 1981. He is an Australian player. He is a top grade batsman and bowler. He is earning $36 million at present. He is a globally acclaimed player who has been delivering top performances for a long time. He is an international level of player and is well recognized in the world for his excellent gaming performances.

4.  Virender Sehwag

Virender Sehwag is a big name in world cricket and especially in India. This amazingly talented player was born on 20th October 1978. Sehwag is an aggressive and skilled player. He is powerful and his potential has been able to completely change the way. The game was perceived. He is a senior player and has had a lot of experience; over time, his game has grown better with every game he has played. He is one of the most talented and tough players of the Indian team. His worth is $38 million.

3.  Yuvraj Singh

Yuvraj Singh is an international level player of the Indian national cricket team. He is one of the most excellent players the world has. His best performance at the various level has bees witnessed by all and is clear that he is a one-man army, He can pull the game off on his shoulders alone. He is an aggressive player and his spirit has helped him earn a lot of money from the different games he played. Today, His worth is $44 million. He is one of the richest cricketers all over the world.

2. Virat Kohli

Born on 15th November 1998, this player is a legendary player. Kohli has a huge fan base in India. The current captain of an Indian national cricket team, Kohli initial phase was not quite good but he has managed come out of that bad phase successfully and is currently rocking the cricket ground with his bat. He is the most stylish and fun-loving player on the team. Kohli has brought a new trend of fitness training for the national cricket team of India. He is very smart and quick. His worth is $80 million.

1.  M.S Dhoni

The former captain of the Indian team, M.S Dhoni is also known as captain cool. Dhoni is a strong and levelheaded player. He is known for his calm temperament.  the fastest runner between the stumps to date in the world. He is one of the best wicketkeepers Indian cricketer has ever had. Dhoni is a role model for the younger generation aspirants who want to become cricketers. He has made the world his fan with his last shot in the world cup finals; a sixer shot at the Wankhede stadium when they were playing against Sri Lanka. He has introduced the various unique techniques of playing to world cricket. He is famously known for his helicopter shot. Captain cool is one on the top of the richest cricketer in the world with a worth of $115 million.

[mahesh-narale]

1. Jeff Bezos

Jeff Bezos is the founder of Amazon, one of the biggest and most popular companies on the web. and his net worth is $153.72 Billion

2. Bill Gates

Bill Gates is the founder of Microsoft, and was the richest man in the world for several years running. and his net worth is $102.1 Billion

3. Bernard Arnult

Bernard Arnault is the CEO of LVMH (Louis Vitton Moet Hennessey).  he’s placed at 3rd on the list of the 10 richest people on earth in 2019. and his net worth is  $93.9 Billion

4. Warren Buffett

Warren Buffett is an American entrepreneur and investor, and CEO of Berkshire Hathaway. Buffett is the most successful investor worldwide, and millions of other traders look up to him because of his success. Warren Buffett is the 4th richest man in the world, with an incredible net worth of $84.8 billion.

5. Mark Zuckerberg

We all know Mark Zuckerberg as the founder of Facebook. Facebook has become the most popular and

6. Larry Ellison

Larry Ellison is the co-founder of the Oracle Corporation, and he was also the company’s CEO until September 2014. Over the years, Oracle has become an incredibly successful tech company, now being 39 years old and employing over 136,000 people. Larry Ellison is 6th on this list of the richest people in the world, with a net worth of $64.9 billion.

7. Amancio ortega

Amancio Ortega is a Spanish entrepreneur and founder of the Inditex fashion group. Inditex owns Zara, and Zara is one of the most popular clothing chains worldwide. and his net worth is $64 Billion

8. Carlos Slim Helu

Carlos Slim Helu is a Mexican businessman and investor; owner of the conglomerate ‘Grupo Carso’. The conglomerate’s portfolio consists of brands in many different industries, such as health care, media, energy, real estate and retail. and his net worth.  Carlos is 8th on this list of the richest people in the world, with a net worth of $60.1 billion.

9. Francoise Bettencourt Meyers

Francoise Bettencourt Meyers became the reigning L’Oreal heiress when her mother, Liliane Bettencourt, passed away in 2017. She now runs the holding company as chairwoman, with her family owning 33% of L’Oreal. and his net worth is $54.9 billion

10. Michael Bloomberg

Michael Bloomberg is an American entrepreneur and politician. Bloomberg is the founder and CEO of Bloomberg L.P, the financial data and media company. Bloomberg is now 74 years old and one of the richest people in the world. His net worth is now estimated at $53.9 billion.

[mahesh-narale]

Our Mission

Our mission is to emulate education through the world-class Online learning opportunities that are accessible, convenient , and economical. Anyone on the planet with an internet connectivity and a learning fury can come to Eduvogue and unlock their Dream Job. Eduvogue is an online learning platform providing meticulous industry ready programs designed and delivered in association with world-class forte. Eduvogue is creating an splendid learning experience – anytime and anywhere with the latest technology, pedagogy, and services. By connecting students all over the world Eduvogue is helping everyone to reach their goals and get the Career they Deserve.

[mahesh-narale]

Only I Can Change My Life. No One Can Do It For Me

[mahesh-narale]

Career Opportunities And Future of Digital Marketing in India

1. What is digital marketing?

Digital marketing means promoting companies products, services or brands using electronic devices through digital channels such as social media marketing, search engine, affiliate marketing etc.

2. Why digital marketing?

The world is going digital and by the year 2020, all the companies around the world will have online presence and thus creating a lot of career opportunities.

Digital marketing is progressive filled with technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.

According to the research, the digital economy is growing 10 timesfaster than the traditional economy and the firms that engage in online trading arer twice as likely to be creating jobs as firms that aren't.

Digital marketing provides you various career options. If you love coding, you can go for web designing, or if you are love to write, go for content marketing and so on.

3. Career Opportunities in Digital Marketing?

You can get a job in digital marketing if you have passion and creativity. some of the prospective careers in digital marketing are.

1. Digital marketing consultant.

2. Content Marketing Executive.

3. Content writer.

4. Inbound marketer.

5. Social media marketing expert.

6. Search engine marketer.

7. SEO executive.

8. Conversion rate optimizer.

9. Copywriters.

10. Web analytics executive.

11. Email marketer.

Digital Marketing Consultant

A digital marketing consultant takes the pride of the company out to the world. It always proves valuable to have digital marketing certification. Some major roles of the digital marketing consultant are,

To develop, implement, and manage marketing campaigns. in order to promote the companies products and services or a Brand

To increase brand awareness in the digital space

To increase website traffic and get leads

To do essential analytics using web analytics tools

This profile gives you a good career growth in digital marketing.

Content Marketing Executive

A content marketing executive manages blogs, ebook publications, email communications, sales page copywriting etc. some specific content marketing executive roles are,

To create, edit and improve contents that are viewed by the audience.

To come up with good editorial plans and content marketing strategy in line with business objectives.

A content marketing executive needs to have a basic understanding of SEO, content development, categorization and structure, distribution and Management.

To optimize on a regular basis in order to drive traffic, engagement, and leads.

To integrate both content programs and brand campaigns to create demand for the brand.

To increase customer engagement based on their feedbacks.

To analyze web traffic metrics.

There is a good scope of digital marketing in India with this profile as you start from the basics.

Inbound Marketer

The basic role of an inbound marketer is to attract traffic and prospects and convert them to customers and leads. some other general roles are,

To manage rich contents that attract qualified traffic.

To take care of lead developments and marketing automation.

To create, manage and execute multi-channel marketing campaigns in order to drive customer acquisition.

inbound marketing is becoming an important aspect of doing digital marketing in India. it is one among the roles that create career opportunities in digital marketing.

Content Writer

The basic role of content writer in a digital marketing realm is to conduct through research of industry-related topics. the individual must also generate ideas for new content types, and proofreay articles before publication.

Specific roles of a content writer would include,

Research industry related topics.

To write clear marketing copy in order to promote products and services.

To proofread and edit blog post before publication.

To co-ordinate with marketing and design teams to illustrate articles.

To conduct simple keyword research and use SEO guidelines in order to increase traffic.

To identify customers needs and gaps in content and recommend new topics.

To ensure consistency in content, like uniform, style, fonts, images and tone and

To update website content as and when needed.

Social Media Marketing Expert

a social media marketing expert combines marketing and social media management to make the company's social media presence more visible. The SMM expert also improves interaction with target audience.

The individual is also responsible for promoting the brands engaging content and look for opportunities to increase revenue.

Social media experts will develop knowledge of,

social media platforms.

social media marketing strategies.

optimise content in order to make it more engaging on social media channels

Some of SMM Experts Specific Roles Are,

To create social media marketing strategy. and create campaigns through content ideas, budget planning and schedules for implementation

To promote brands products and services on various social media channels.

To build social media strategies and execute it through competitive and audience research.

To optimize social media contents in order to increase company's social content visibility.

Search Engine Marketing

To use all the digital marketing aspects of social media marketing road maps in order to achieve audience engagement, website traffic and revenue.

Achieving maximum ROI through paid research campaigns by collecting and analyzing data and also by identifying trends and insights.

You track, report and analyze website analytics and PPC campaigns.

You as an SEM specialist target the number of leads and clicks from the given marketing budget, manage bids, keyword research, analysis, ad copywriting and test ad campaigns. Your specific roles are would include,

You optimise the landing pages of paid search engine marketing campaigns.

You research and analyse advertising links of your competitors.

You manage the expense and budget of campaigns and estimate monthly costs.

You also do in-depth website analysis.

SEO Executive (Search Engine Optimizer)

your role as an SEO specialist or an SEO executive is to rank a website page on the search engine result pages in order to increase the websites traffic.

Some of your specific roles would be,

To conduct on-site and off-side analysis of clients in various industries.

You have more chances of getting a job as an SEO executive if you have a degree in digital marketing. to get this job you must have relevant experience and good technical skill.

To regularly contribute to your company's blog for on-page and off-page optimisation and.

To conduct keyword research based on latest keyword research strategies.

To communicate performance reports using Google analytics.

To be aware of the Google algorithm updates.

Conversion Rate Optimizer

As a conversion rate optimizer you are responsible for the conversion rate optimisation of a companies convergent strategy and lead generation.

It is very important digital marketing role. you manage, test and implement conversion points in the digital marketing funnel.

Some of your specific roles would be,

You do A/B testing, measure the performance of CTAs and consistly improve conversion rates.

To optimize the marketing conversion paths.

To optimize the lead-to-customer conversion rates.

To manage and optimise CTAs, landing pages and lead generation forms.

To collaborate with teams responsible for social media post email and blogging in order to optimise the conversion paths.

To increase marketing funnel efficiencies.

To help the sales team by increasing qualified marketing leads and conversion rates.

Copywriters

Copywriters develop the words and verbal content that accompany A visual element.

So as to say, they are responsible for generating the words, slogans and audio scripts that accompany advertising visuals.

Your specific role as a copywriter would involve,

You discuss client's core message and target audience.

To brainstorm visual and copy ideas with concerned team members.

To write and present few options to clients.

To modify copy until the client is satisfied and

Oversee the production phase.

Web Analytics Executive

As a web analytics executive, you should have proficiency in market research and analytics.

You should be aware of web analytics tools such as Google analytics. your specific job roles would be,

To analyze a website's key performance metrics and competitive trending.

To create forecast using operational and statistical tools and models.

To come up with daily, weekly and monthly reports by directing queries and analyzing databases and logs.

To make recommendations regarding process improvements and developing performance policies and procedures.

Email Marketer

As an Email Marketer, you create email marketing campaigns to promote a product or service you also determine the target audience, device campaigns and launch email campaigns to generate leads for business.

Your specific job roles would be,

To create email marketing campaigns in order to promote your products or services.

To ensure that marketing messages are conveyed and deliver clearly.

To develop a personalization strategy.

To include specific graphics, incentives and detailed descriptions.

To ensure mobile-friendly messages.

To create a database of emails for lead generation.

To follow up interesting customers.

To include persuasive call-to-actions in advertisements and promotions.

To place orders for products.

Design and write press releases and

To use statistical analysis and reports in order to create campaigns.

4. Future of Digital Marketing in India.

Statistica.com reports that India will have 511.89 internet users by 2022. This would create excellent opportunities to do digital marketing. Above all, the digital India campaign is adding fuel to the talk and implementation of digitization. Digital India has given new scope of digital marketing in India.

Moreover, startups create luring job opportunities in the field of digital marketing. Thus opening new avenues in the digital marketing career path. Digital marketing is the most economical way to do conversion-oriented Marketing. All of digital marketing tactics can easily quantify with effective digital marketing tools like Google analytics, Google website optimizer, kiss metrics etc..

The future scope of digital marketing in India is going to be one that is all - encompassing. Because of its ability to offer a broad range of economic, powerful and modern mediums of marketing.