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The Rise of Pickleball: Why Entrepreneurs Should Add Courts to Their Offerings

Pickleball has transformed from a modest backyard activity to one of the fastest-growing sports in North America. With its blend of tennis, badminton, and ping-pong, it’s easy to see why pickleball is attracting players of all ages and backgrounds. In fact, the sport saw a staggering 21.3% growth in 2022 alone, according to the Sports & Fitness Industry Association (SFIA), bringing the total number of participants to over 36 million. As this trend continues, entrepreneurs in various industries—from resorts and malls to parks and schools—are beginning to recognize the power of incorporating pickleball courts into their offerings.

But here’s the key to success: adding pickleball to your business model is only possible through the use of portable pickleball courts.

Why Is Pickleball Booming?

The appeal of pickleball lies in its simplicity and accessibility. Unlike other racquet sports, it’s easy for beginners to pick up, yet competitive enough to keep seasoned athletes engaged. With games typically played on smaller courts and with less demanding rules, it’s a sport that both the young and old can enjoy. It’s no wonder that pickleball has become a hit among multi-generational families, senior communities, and people looking for a fun, low-impact exercise option.

The growth of pickleball is not just anecdotal; it’s backed by impressive statistics. In addition to the 21.3% participation growth in 2022, the sport’s growth rate is four times higher than that of tennis. Industry reports show that more than 4,000 new pickleball courts were constructed across the U.S. in 2022 alone, with the total number of courts now exceeding 12,000 nationwide. These numbers highlight a significant shift in recreational trends, where people are gravitating towards activities that are both fun and accessible.

Why Entrepreneurs Should Capitalize on the Pickleball Trend

For entrepreneurs looking to attract new customers or engage existing ones, adding pickleball courts to their offerings can be a game-changer. Here’s why:

1. A Unique Selling Proposition (USP)

Many businesses, especially in hospitality, entertainment, and retail, are looking for ways to stand out. A pickleball court can serve as a unique attraction, especially in areas where the sport is still gaining popularity. Whether you’re operating a resort, a shopping mall, or a local park, offering pickleball courts is an innovative way to distinguish yourself from competitors.

2. Appealing to a Broad Demographic

One of the biggest advantages of pickleball is its wide appeal. From children to retirees, people of all ages enjoy playing. In fact, according to a recent AARP report, 70% of pickleball players are over the age of 50. This multi-generational interest makes pickleball a valuable amenity for resorts, community centers, and senior living facilities looking to cater to a wide range of guests.

3. Increased Engagement and Revenue Potential

Pickleball offers an engaging activity that encourages longer stays, whether it's at a resort or a public park. By providing a fun and competitive environment, businesses can attract guests who might stay longer, dine at local restaurants, or shop for longer periods. Many venues also charge fees for court reservations or host tournaments with entry fees, opening up new revenue streams. Furthermore, local businesses can partner to sponsor pickleball events, creating additional marketing and sales opportunities.

4. A Social and Community-Focused Activity

Pickleball is not just a sport—it’s a social experience. Whether you’re playing with family, friends, or strangers, it fosters community interaction. For entrepreneurs, this means that pickleball courts can help create a vibrant, social atmosphere at your location. Organizing events, tournaments, or social play times can increase foot traffic and encourage repeat visits, all while strengthening your relationship with your customer base.

The Role of Portable Pickleball Courts

While the benefits of adding pickleball courts to a business are clear, one major challenge remains: space. Many entrepreneurs are hesitant to add permanent pickleball courts due to high construction costs and the need for dedicated space. Fortunately, portable pickleball courts offer a flexible and cost-effective solution.

Portable courts can be set up and taken down in a matter of hours, making them ideal for locations that want to maximize their space without a long-term commitment. These courts can be placed in parking lots, unused event spaces, or even large shopping malls. Whether your business has a large outdoor area or limited space indoors, portable courts provide the flexibility to add pickleball to your offerings without extensive renovations or investments.

For example, a shopping mall could temporarily install portable courts during a busy season or at special events to attract new customers. A park could host weekend tournaments, drawing in families and sports enthusiasts. The possibilities are endless, and with portable pickleball courts, businesses can tap into this trend without the need for major infrastructure changes.

Final Thoughts

As the popularity of pickleball continues to soar, there’s never been a better time for entrepreneurs to consider adding pickleball courts to their offerings. Whether you’re looking to attract a broader demographic, create new revenue streams, or provide a unique social experience, portable pickleball courts offer the flexibility and cost-efficiency needed to tap into this rapidly growing trend. By embracing pickleball, you’re not just offering an activity—you’re creating an experience that will draw people in and keep them coming back.

If you’re an entrepreneur looking to stay ahead of the curve and add something special to your business, it’s time to consider the rise of pickleball and the opportunity it presents.