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CPC, or Cost Per Click, is a fundamental metric in digital advertising that plays a vital role in determining the effectiveness of PPC (Pay-Per-Click) campaigns. By measuring the cost incurred each time a user clicks on an advertisement, businesses can better manage their marketing budgets and evaluate engagement levels.
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Advertisements have existed in traditional and digital media since their inception. While it used to be a method of introducing new and valuable products, there’s a rising sentiment that we cannot ignore. 
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A strong website should generate leads or entice your consumers to make the sale, and you should rethink your strategy if it isn’t giving you the results you need.
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A customer persona is your champion in this. It’s a valuable reference point that helps your business stay focused on who you’re selling to and know how to target, support, and work with them. 
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