marketingedmonton

[marketingedmonton]

Six Ways To Effectively Use LinkedIn For Your Financial Firm

LinkedIn is the favorite and most preferred social media platform for professionals. Unlike other social media channels such as Facebook and Twitter, LinkedIn is considered to be a little more serious and formal. If you have an account on LinkedIn, you will see that there is a difference in the way people socialize on other channels and LinkedIn. Individuals generally use this social media channel to connect with other professionals or experts and increase their networking. Common LinkedIn marketing goals for any financial firm involve generating leads, raising brand awareness, or most likely both. Also, LinkedIn is considered to be a credible source for finding information about a professional or an organization. An organization can benefit from this social media channel in numerous ways. And if you are a financial, insurance or accounting firm, LinkedIn can be the most effective medium to connect with people and grow your business. Wondering how? Here are some of the best ways to use LinkedIn for a financial firm to meet their business goals. For more information about how to use LinkedIn, contact an Edmonton SEO company.

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Your Most Important Sales Person Online

The Internet acts as a virtual street, with millions of companies and organizations all vying for your business. Like that window, a home page is a website’s only chance to show visitors what there is to offer. Every service business website is different, but generally speaking, here are the five most important (and most-visited) pages on a website:

- Home Page - About Page - Services Page - Blog - Contact Us Page

For more information about SEO in Calgary and Edmonton, contact Rapid Boost Marketing.

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Planning For 2018? Focus On Inbound Demand Generation

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.

Why inbound?

Outbound marketing is throwing an announcement out there for anyone and everyone to see, despite knowing the majority of those exposed to the message may not even be interested. It also has a shorter shelf life. After your advertisement expires, it no longer benefits your business.

For more information about lead generation and Internet Marketing in Edmonton, contact Rapid Boost Marketing.

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Illegal Email Marketing Strategies

If you’re growing a small-scale business or a company that involves in the mass production and needed to reach the target customers, email marketing is one of your best options to use. For commercial and business marketing strategies, many people now are using technology to improve their way of life. Sending messages through emails is now common for carrying out more and more types of communications. Email marketing creates a way to directly talk to your customers as well as your partners or any other individuals to get their interests about your products or services you are offering. It makes customers feel valuable at the same time and this is the most important advantage of email marketing. Unfortunately, you need to be careful using this brilliant marketing strategy. There are standards and law about sending emails that you need to follow. The CAN-SPAM Act. For more information about Illegal Email Marketing Strategies, contact an SEO marketing company in Edmonton.

[marketingedmonton]

Dentist Adwords: Key Points To Consider While Running Your Dental PPC Campaigns

Dental Clinic Pay Per Click Campaigns

A large number of dentists invest in Pay Per Click (PPC) campaigns today to get new clients. But, several dentists end up wasting their money because they lack knowledge and expertise to conduct PPC for dentists. If you want to start with a PPC campaign for your dental clinic, you must avoid mistakes. Consider the following key points to make the most of PPC for dentists and gain high results from your campaign.

For more information about Pay Per Click Campaigns and Local SEO in Edmonton, contact Rapid Boost Marketing.

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Rapid Boost Marketing is providing you with a 3 step strategy to convert all offline leads for your business using online marketing. It doesn’t matter whether you are a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor, if you provide services locally then this one is for you.

[marketingedmonton]

How Can Lawyers And Law Firms Start With Content Marketing

However, we are living in a digital age today. This is a big advantage for your legal firm. You are not constrained to traditional methods of advertising. Rather, your firm is now open to a new way of reaching out to the market and attracting customers. It includes emails, websites, social media, search engines and much more. Platforms like Google and Facebook have completely changed the way people interact with the web. The digital world offers a unique way for your law firm to reach out to clients and expand its business. To fully tap into the digital world’s potential, you have to start with content marketing.

For more information about content marketing, contact an Edmonton SEO Company.

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How To Build A Successful Social Media Marketing Plan For Your Local Business

Whether you are an entrepreneur or a local plumber, dentist, doctor, accountant or a lawyer who is trying to with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

For more information about social media marketing plan, contact an Edmonton marketing agency.

[marketingedmonton]

Google Analytics 101

Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This is where Google Analytics comes in. It’s a tool that plays a massive role in answering this question.

What is Google Analytics?

Google Analytics is a free tool offered by Google which tracks and offers data on how the traffic interacts with your website. For example, the most basic information you can expect is to know how many people visited your website, where are they coming from, and for how long they were on your site.

For more about Google analytics and Edmonton Internet Marketing, contact Rapid Boost Marketing.

[marketingedmonton]

WordPress SEO (Search Engine Optimization) 101

There are several on-page and off-page SEO elements that you need to consider while optimizing your WordPress website. The on-page SEO or the on-site optimization process refers to modifications or optimization process within your website. This includes optimizing the content as well as the other web development elements such as the HTML codes. Once you begin with on-site optimization, your WordPress search rankings will improve over time and as a result, you will see an increase in the number of visitors on your website. More visitors on your WordPress allows you to generate more leads for your business. For more information about WordPress SEO, contact an Edmonton SEO Agency.

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Link Building For SEO 101: How Does Flow Of Link Equity Works

Links are an important element of the search engine optimization process (SEO). There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results. In order to make this happen, the other important webpages should be linked to the ones which do not perform well. In short, the best performing webpages can be used to link the ones which are yet to gain a good ranking in the search results. Nevertheless, if your webpage or your website do not have any links, then it can be a challenging task to boost the webpage’s rank.

For more information about SEO, contact the top Edmonton SEO Company.

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Five Video Marketing Mistakes You Will Want to Avoid

A successful video marketing campaign can be extremely beneficial to your business, but it is important to get it right. Without careful planning and awareness of key marketing strategies, you could invest a lot of time and resources on something that simply misses the mark.

Here are a few of the most common mistakes that can cause your video marketing campaign to fail, and the steps you can take to avoid them.

- Poor Targeting

The secret to any form of marketing is to know your audience, and tailor your content accordingly. This means identifying your target demographic, identifying your marketing goals, and determining how, where, and when to deliver your content.

Get more information about SEO in Calgary and Edmonton from Rapid Boost Marketing.

[marketingedmonton]

Simple Strategy To Steal Your Competition’s Traffic Ethically

Step # 1: Goto: Semrush.com and gather all the data. Rankings, backlinks, anchor texts, pages etc.

Step # 2: Use MOZ chrome tool bar to determine On-site SEO

Step # 3: Using these tools do further audit on backlinks, content etc.

Get more information at Local SEO Edmonton, to steal your competition's traffic ethically.

[marketingedmonton]

30 Free Directory Submission Sites To Drive Crazy Traffic To Your Website!

Link Building Directories For SEO

When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.

It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.

For more information about Link Building Directories For SEO, click here.

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New Feature Rollout: Add Videos To Google My Business Profile

Now you can add videos to Google my business profile. You can only allowed if you are a local guide and you use Android. You can select a place on Google search and then under “add a photo” you can upload a video of upto 30 seconds.

You can add longer videos, but only first 30 seconds will show.

Shows up on Android, but not desktop yet. Great new feature!

For more information about how to add videos to Google Business Profile, click here.

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Top SEO Plugins For WordPress

Top WordPress SEO Plugins List:

1: All In One SEO Pack (Free)

2: Premium SEO WordPress Plugin ($44)

3: SEO Ultimate (Free)

4: W3 Total Cache (Free)

5: Rankie ($17)

For more information about WordPress SEO Plugins, click here.

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Email Marketing: Free Tools

Free Email Marketing Tools

1: Hemingway (Copywriting & Editing)

2: Scope (Desktop & web version of your email)

3: PutsMail (Test your emails)

4: A/B Split Test Calculator (Calculate ROI on your AB & split test campaigns)

5: Social Media Link Generator (Pre-populated social media sharing link generator)

For more information about Free Email Marketing Tools, click here.